{"id":7130,"date":"2022-05-25T15:46:59","date_gmt":"2022-05-25T08:46:59","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=7130"},"modified":"2022-03-10T20:07:11","modified_gmt":"2022-03-10T13:07:11","slug":"influencer-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/influencer-marketing-la-gi\/","title":{"rendered":"Influencer marketing l\u00e0 g\u00ec? \u01afu &#8211; nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a lo\u1ea1i h\u00ecnh marketing n\u00e0y"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Influencer\u00a0<span class=\"marker\">Marketing <\/span>b\u00e2y gi\u1edd\u00a0<span class=\"marker\">kh\u00f4ng ri\u00eang<\/span>\u00a0l\u00e0 m\u1ed9t c\u00f4 hoa h\u1eadu\u00a0<span class=\"marker\">xu\u1ea5t hi\u1ec7n<\/span>\u00a0tr\u00ean TV, c\u1ea7m m\u1ed9t l\u1ecd kem ABC g\u00ec\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0v\u00e0 khen l\u1ea5y khen \u0111\u1ec3. Influencer\u00a0<span class=\"marker\">Marketing<\/span>th\u1eddi digital kh\u00f4ng \u201cth\u00f4\u201d nh\u01b0 th\u1ebf. N\u00f3\u00a0<span class=\"marker\">c\u00f3 r\u1ea5t nhi\u1ec1u<\/span>\u00a0c\u00e1ch\u00a0<span class=\"marker\">bi\u1ec3u hi\u1ec7n<\/span>\u00a0h\u01a1n, tinh t\u1ebf h\u01a1n v\u00e0\u00a0<span class=\"marker\">b\u1ea3o \u0111\u1ea3m<\/span> nh\u1eafm tr\u00fang \u201ccon m\u1ed3i\u201d h\u01a1n. H\u00e3y c\u00f9ng m\u00ecnh t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1<strong> Influencer Marketing l\u00e0 g\u00ec<\/strong> th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Khai_niemInfluencer_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> Kh\u00e1i ni\u1ec7m\u00a0Influencer l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Influencer_Marketing\"><span class=\"toc_number toc_depth_1\">2<\/span> Influencer Marketing\u00a0<\/a><\/li><li><a href=\"#Cachphuong_an_lua_chonInfluencertiep_thiphu_hopvoimuc_dich\"><span class=\"toc_number toc_depth_1\">3<\/span> C\u00e1ch\u00a0ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn\u00a0Influencer\u00a0ti\u1ebfp th\u1ecb\u00a0ph\u00f9 h\u1ee3p\u00a0v\u1edbi\u00a0m\u1ee5c \u0111\u00edch<\/a><ul><li><a href=\"#Awareness_do_nhan_dien_thuong_hieu\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Awareness (\u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)<\/a><\/li><li><a href=\"#Interest_muc_do_quan_tam\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Interest (m\u1ee9c \u0111\u1ed9 quan t\u00e2m)<\/a><\/li><li><a href=\"#Purchase_Intention_y_dinh_mua_hang\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Purchase Intention (\u00fd \u0111\u1ecbnh mua h\u00e0ng)<\/a><\/li><\/ul><\/li><li><a href=\"#Xu_huongInfluencertiep_thitrong_nam2021\"><span class=\"toc_number toc_depth_1\">4<\/span> Xu h\u01b0\u1edbng\u00a0Influencer\u00a0ti\u1ebfp th\u1ecb\u00a0trong n\u0103m\u00a02021<\/a><ul><li><a href=\"#Xu_huongInfluencersMarketingnoi_khong_voi_filter\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Xu h\u01b0\u1edbng\u00a0Influencers\u00a0Marketing\u00a0n\u00f3i kh\u00f4ng v\u1edbi filter<\/a><\/li><\/ul><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">5<\/span> T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2 style=\"text-align: justify;\"><span id=\"Khai_niemInfluencer_la_gi\"><span class=\"marker\">Kh\u00e1i ni\u1ec7m<\/span>\u00a0Influencer l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\">Influencer\u00a0l\u00e0 c\u00e1 nh\u00e2n\u00a0<span class=\"marker\">c\u00f3 ch\u1ee9c n\u0103ng<\/span>\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0\u0111\u1ebfn\u00a0<span class=\"marker\">ra quy\u1ebft \u0111\u1ecbnh<\/span>\u00a0mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c do nh\u1eefng\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0m\u00e0 b\u1ea3n th\u00e2n h\u1ecd s\u1edf h\u1eefu\u00a0<span class=\"marker\">hay \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>\u00a0nh\u00ecn nh\u1eadn nh\u01b0 quy\u1ec1n l\u1ef1c,\u00a0<span class=\"marker\">tri th\u1ee9c<\/span>, \u0111\u1ecba v\u1ecb, ho\u1eb7c\u00a0<span class=\"marker\">m\u1ed1i li\u00ean k\u1ebft<\/span>. Trong b\u1ed1i c\u1ea1nh truy\u1ec1n th\u00f4ng m\u1ea1ng\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>, Influencer l\u00e0 ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng followers l\u1edbn <span class=\"marker\">t\u1eadn d\u1ee5ng<\/span> m\u1ed9t ho\u1eb7c nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng <span class=\"marker\">c\u1ed9ng \u0111\u1ed3ng<\/span>\u00a0(social platform) nh\u01b0\u00a0<span class=\"marker\">m\u1ea1ng x\u00e3 h\u1ed9i FB<\/span>, instagram\u2026 \u0111\u1ec3 lan truy\u1ec1n\u00a0<span class=\"marker\">th\u00f4ng tin<\/span>\u00a0\u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi, c\u00f3\u00a0<span class=\"marker\">tri th\u1ee9c<\/span>\u00a0v\u1ec1 m\u1ed9t\u00a0<span class=\"marker\">chuy\u00ean m\u00f4n<\/span>\u00a0<span class=\"marker\">nh\u1ea5t \u0111\u1ecbnh<\/span>\u00a0ho\u1eb7c c\u00f3\u00a0<span class=\"marker\">s\u1ef1 thuy\u1ebft ph\u1ee5c<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span>\u00a0audience\u00a0<span class=\"marker\">c\u1ee5 th\u1ec3<\/span>.<\/p>\n<p style=\"text-align: justify;\">Influencer c\u00f3 s\u1ee9c\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">c\u00e0ng cao<\/span>, c\u00e0ng\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">nh\u00e3n hi\u1ec7u<\/span>\u00a0<span class=\"marker\">trong qu\u00e1 tr\u00ecnh<\/span>\u00a0t\u00ecm ki\u1ebfm g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n v\u00e0\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m<\/span>.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/anh-huong-cua-branding\/\">4 \u1ea3nh h\u01b0\u1edfng c\u1ee7a branding \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh trong marketing<\/a><\/p>\n<figure id=\"attachment_126469\" aria-describedby=\"caption-attachment-126469\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"lazyloaded wp-image-126469 size-full\" title=\"Influencer l\u00e0 g\u00ec\" src=\"https:\/\/marketingai.admicro.vn\/wp-content\/uploads\/2017\/04\/Influencer-marketing.jpg\" alt=\"Influencer l\u00e0 g\u00ec\" width=\"900\" height=\"540\" data-cke-saved-src=\"https:\/\/marketingai.admicro.vn\/wp-content\/uploads\/2017\/04\/Influencer-marketing.jpg\" \/><figcaption id=\"caption-attachment-126469\" class=\"wp-caption-text\">Influencer marketing l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span id=\"Influencer_Marketing\">Influencer <span class=\"marker\">Marketing\u00a0<\/span><\/span><\/h2>\n<figure id=\"attachment_14918\" aria-describedby=\"caption-attachment-14918\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-14918 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/influencer-marketing-2.jpg\" alt=\"\" width=\"1000\" height=\"575\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/influencer-marketing-2.jpg\" data-cke-saved- title=\"\"><figcaption id=\"caption-attachment-14918\" class=\"wp-caption-text\">Influencer marketing l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Influencer\u00a0<span class=\"marker\">Marketing<\/span>\u00a0<span class=\"marker\">hi\u1ec3u bi\u1ebft<\/span>\u00a0theo c\u00e1ch \u201cx\u00f4i th\u1ecbt\u201d nh\u1ea5t, l\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1edd nh\u1eefng\u00a0<span class=\"marker\">ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0cho\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>,\u00a0<span class=\"marker\">nh\u00e3n hi\u1ec7u<\/span>\u00a0<span class=\"marker\">c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh<\/span>\u00a0v\u00e0 tr\u1ea3 hoa h\u1ed3ng cho h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Influencer\u00a0<span class=\"marker\">Marketing <\/span>b\u00e2y gi\u1edd\u00a0<span class=\"marker\">kh\u00f4ng ri\u00eang<\/span>\u00a0l\u00e0 m\u1ed9t c\u00f4 hoa h\u1eadu\u00a0<span class=\"marker\">xu\u1ea5t hi\u1ec7n<\/span>\u00a0tr\u00ean TV, c\u1ea7m m\u1ed9t l\u1ecd kem ABC g\u00ec\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0v\u00e0 khen l\u1ea5y khen \u0111\u1ec3. Influencer\u00a0<span class=\"marker\">Marketing<\/span>th\u1eddi digital kh\u00f4ng \u201cth\u00f4\u201d nh\u01b0 th\u1ebf. N\u00f3\u00a0<span class=\"marker\">c\u00f3 r\u1ea5t nhi\u1ec1u<\/span>\u00a0c\u00e1ch\u00a0<span class=\"marker\">bi\u1ec3u hi\u1ec7n<\/span>\u00a0h\u01a1n, tinh t\u1ebf h\u01a1n v\u00e0\u00a0<span class=\"marker\">b\u1ea3o \u0111\u1ea3m<\/span>\u00a0nh\u1eafm tr\u00fang \u201ccon m\u1ed3i\u201d h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">B\u1ea1n c\u00f3 bi\u1ebft anh ch\u00e0ng PewDiePie n\u1ed5i ti\u1ebfng tr\u00ean Youtube kh\u00f4ng? Anh ch\u00e0ng \u0111\u00e3\u00a0<span class=\"marker\">c\u1ed9ng t\u00e1c<\/span>\u00a0v\u1edbi m\u1ed9t \u0111o\u00e0n l\u00e0m phim kinh d\u1ecb Ph\u00e1p\u00a0<span class=\"marker\">\u0111\u1ec3 cho<\/span>\u00a0ra m\u1ed9t series\u00a0<span class=\"marker\">video<\/span>. T<span class=\"marker\">rong \u0111\u00f3<\/span>, anh s\u1ebd tr\u1ea3i qua nh\u1eefng th\u1eed th\u00e1ch trong h\u1ea7m m\u1ed9. T\u1ea5t nhi\u00ean, series n\u00e0y l\u00e0m th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c 27\u00a0<span class=\"marker\">tri\u1ec7u con ng\u01b0\u1eddi<\/span>\u00a0\u0111\u0103ng k\u00fd k\u00eanh PewDiePie.\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ed3ng th\u1eddi<\/span>, trailer c\u1ee7a b\u1ed9 phim kia khi ra m\u1eaft c\u0169ng\u00a0<span class=\"marker\">thu v\u1ec1<\/span>\u00a0g\u1ea7n g\u1ea5p \u0111\u00f4i\u00a0<span class=\"marker\">l\u01b0\u1ee3ng view<\/span>. \u0110\u00f4i b\u00ean \u0111\u1ec1u\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>.<\/p>\n<p style=\"text-align: justify;\"><span class=\"marker\">\u0110\u1ea5y<\/span>\u00a0l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">VD<\/span>\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0v\u1ec1 influencer\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>.<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Cachphuong_an_lua_chonInfluencertiep_thiphu_hopvoimuc_dich\">C\u00e1ch\u00a0<span class=\"marker\">ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn<\/span>\u00a0Influencer\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span><\/span><\/h2>\n<p style=\"text-align: justify;\">Influencer\u00a0<span class=\"marker\">Marketing ti\u1ebfp th\u1ecb<\/span>\u00a0ng\u00e0y c\u00e0ng tr\u1edf n\u00ean\u00a0<span class=\"marker\">ph\u1ed5 bi\u1ebfn<\/span>, vi\u1ec7c\u00a0<span class=\"marker\">c\u00e0i \u0111\u1eb7t<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0nh\u1eb1m\u00a0<span class=\"marker\">ch\u1ecdn l\u1ef1a<\/span>\u00a0Influencer\u00a0<span class=\"marker\">\u0103n kh\u1edbp<\/span>\u00a0c\u00e0ng tr\u1edf n\u00ean\u00a0<span class=\"marker\">\u0111\u00e1ng k\u1ec3<\/span>.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Awareness_do_nhan_dien_thuong_hieu\">Awareness (\u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/h3>\n<figure id=\"attachment_11980\" aria-describedby=\"caption-attachment-11980\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"entered lazyloaded wp-image-11980 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/nhan-dien-thuong-hieu-tim-influencer.png\" alt=\"Influencer Marketing\" width=\"640\" height=\"361\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/nhan-dien-thuong-hieu-tim-influencer.png\" data-cke-saved- title=\"\"><figcaption id=\"caption-attachment-11980\" class=\"wp-caption-text\">Influencer marketing l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Celebrities l\u00e0\u00a0<span class=\"marker\">ch\u1ecdn l\u1ef1a<\/span>\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0gi\u00fap\u00a0<span class=\"marker\">t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0\u0111\u01b0\u1ee3c v\u1edbi \u0111\u00f4ng \u0111\u1ea3o\u00a0<span class=\"marker\">\u0111\u00e1m \u0111\u00f4ng<\/span>,\u00a0<span class=\"marker\">nh\u1ea5t l\u00e0<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">m\u1eb7t h\u00e0ng m\u1edbi toanh<\/span>\u00a0ho\u1eb7c nh\u00e3n h\u00e3ng m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng\u00a0<span class=\"marker\">n\u01b0\u1edbc ta<\/span>. Reach (\u0111\u1ed9 ph\u1ee7) c\u1ee7a h\u1ecd r\u1ea5t l\u1edbn nh\u1edd s\u1edf h\u1eefu h\u00e0ng\u00a0<span class=\"marker\">tri\u1ec7u ng\u01b0\u1eddi<\/span>\u00a0h\u00e2m m\u1ed9\u00a0<span class=\"marker\">l\u00e0m t\u0103ng<\/span>\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0lan truy\u1ec1n\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3 th\u00f4ng tin<\/span>\u00a0<span class=\"marker\">nh\u00e3n h\u00e0ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0qua c\u00e1c\u00a0<span class=\"marker\">l\u00e0m vi\u1ec7c<\/span>\u00a0<span class=\"marker\">t\u01b0\u01a1ng t\u00e1c<\/span>\u00a0nh\u01b0 like,\u00a0<span class=\"marker\">chia s\u1ebb<\/span>, comment. S\u1ed1 l\u01b0\u1ee3ng\u00a0<span class=\"marker\">trao \u0111\u1ed5i<\/span>\u00a0<span class=\"marker\">c\u00e0ng l\u00ean cao<\/span>\u00a0c\u00e0ng\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>,\u00a0<span class=\"marker\">g\u00f3p ph\u1ea7n<\/span>\u00a0l\u00e0m\u00a0<span class=\"marker\">t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nhanh h\u01a1n b\u00ecnh th\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">bi\u1ebft \u0111\u1ebfn<\/span>\u00a0v\u00e0 ghi nh\u1edb.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/sum.vn\/blog\/xu-huong-digital-marketing\/\">Top 8 xu h\u01b0\u1edbng Digital Marketing ph\u1ed5 bi\u1ebfn trong n\u0103m 2022<\/a><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Interest_muc_do_quan_tam\">Interest (m\u1ee9c \u0111\u1ed9 quan t\u00e2m)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span class=\"marker\">Kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0khi h\u1ecd c\u00f3 nhu c\u1ea7u c\u1ea7n \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>,\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0h\u1ecd ch\u1ec9 b\u00e0y t\u1ecf v\u1ea5n \u0111\u1ec1 v\u1edbi ng\u01b0\u1eddi m\u00e0 h\u1ecd\u00a0<span class=\"marker\">tin t\u01b0\u1edfng<\/span>\u00a0ho\u1eb7c\u00a0<span class=\"marker\">\u0111\u1ed3ng c\u1ea3m<\/span>.\u00a0<span class=\"marker\">v\u00ec l\u1ebd \u0111\u00f3<\/span>,\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0Resonance l\u00e0\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh<\/span>\u00a0trong\u00a0<span class=\"marker\">t\u00ecnh hu\u1ed1ng<\/span>\u00a0n\u00e0y. Professional,\u00a0<span class=\"marker\">chuy\u00ean gia<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">uy t\u00edn<\/span>\u00a0cao trong\u00a0<span class=\"marker\">ngh\u1ec1<\/span>, \u0111\u1ee7 tr\u00ecnh \u0111\u1ed9\u00a0<span class=\"marker\">t\u01b0 v\u1ea5n<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">tr\u1ea3 l\u1eddi<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">th\u1eafc m\u1eafc<\/span>\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0\u0111\u1ebfn\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0<span class=\"marker\">th\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>\u00a0<span class=\"marker\">\u0111\u00e1ng tin<\/span>\u00a0h\u01a1n.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter entered lazyloaded size-full wp-image-11976\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/muc-do-tin-tuong.png\" alt=\"Influencer Marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/muc-do-tin-tuong.png\" data-cke-saved- title=\"\"><\/p>\n<p style=\"text-align: justify;\">Trong\u00a0<span class=\"marker\">l\u00fac \u0111\u00f3<\/span>, citizen l\u1ea1i\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0<span class=\"marker\">h\u1ea5p d\u1eabn<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0t\u01b0\u01a1ng t\u1ef1 h\u1ecd, n\u00ean vi\u1ec7c\u00a0<span class=\"marker\">chia s\u1ebb<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">b\u00e0n lu\u1eadn<\/span>\u00a0s\u1ebd c\u1edfi m\u1edf v\u00e0\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0h\u01a1n.\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0 nh\u1eefng<\/span>\u00a0<span class=\"marker\">ngh\u1ec1<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0\u0111\u1eb7c th\u00f9 l\u00e0 s\u1eefa em b\u00e9, t\u00e3 gi\u1ea5y,\u2026 kh\u00f4ng\u00a0<span class=\"marker\">\u0111\u1ec3 cho<\/span>\u00a0mass consumer, c\u00e1c di\u1ec5n \u0111\u00e0n, nh\u00f3m c\u00e1c b\u00e0 m\u1eb9 hay m\u1ed9t\u00a0<span class=\"marker\">b\u00e0i \u0111\u0103ng<\/span>\u00a0<span class=\"marker\">nh\u1eadn x\u00e9t<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0c\u1ee7a m\u1ed9t b\u00e0 m\u1eb9\u00a0<span class=\"marker\">c\u00f3 t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u<\/span>\u00a0follower l\u00e0 nh\u1eefng\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0h\u00fat\u00a0<span class=\"marker\">b\u00e0n b\u1ea1c<\/span>\u00a0v\u00f4 c\u00f9ng s\u00f4i n\u1ed5i.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Purchase_Intention_y_dinh_mua_hang\">Purchase Intention (\u00fd \u0111\u1ecbnh mua h\u00e0ng)<\/span><\/h3>\n<figure id=\"attachment_11999\" aria-describedby=\"caption-attachment-11999\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"entered lazyloaded wp-image-11999\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/y-dinh-mua-hang.jpg\" alt=\"Influencer Marketing\" width=\"1200\" height=\"686\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/y-dinh-mua-hang.jpg\" data-cke-saved- title=\"\"><figcaption id=\"caption-attachment-11999\" class=\"wp-caption-text\">Influencer marketing l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span class=\"marker\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0mua h\u00e0ng khi h\u1ecd \u0111\u00e3\u00a0<span class=\"marker\">\u0111\u00e1nh gi\u00e1<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0<span class=\"marker\">r\u1ea5t c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">cung \u1ee9ng<\/span>\u00a0\u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0\u00a0<span class=\"marker\">th\u1ea5y \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">\u0111i\u1ec3m nh\u1ea5n<\/span>\u00a0\u0111\u1ed1i v\u1edbi\u00a0<span class=\"marker\">t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0kh\u00e1c n\u00ean Relevance ti\u00eau ch\u00ed m\u00e0\u00a0<span class=\"marker\">c\u1ea7n l\u01b0u \u00fd<\/span>\u00a0nhi\u1ec1u nh\u1ea5t. D\u00f9 l\u00e0 celebrities, professional hay citizen, ng\u01b0\u1eddi n\u00e0y c\u0169ng\u00a0<span class=\"marker\">n\u00ean c\u00f3<\/span>\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">k\u1ebft n\u1ed1i<\/span>\u00a0v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng\u00a0<span class=\"marker\">nghi\u00eam ng\u1eb7t<\/span>\u00a0v\u1edbi \u0111\u1ecbnh v\u1ecb\u00a0<span class=\"marker\">nh\u00e3n hi\u1ec7u<\/span>, d\u1ef1a t\u00ean nh\u1eefng\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0nh\u01b0\u00a0<span class=\"marker\">t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u00e1 nh\u00e2n,\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0nh\u00e2u kh\u1ea9u h\u1ecdc,\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">quan t\u00e2m<\/span>,\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0fan.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/the-moi-la-marketing\/\">Th\u1ebf m\u1edbi l\u00e0 marketing &amp;#8211; Nh\u1eefng b\u00e0i h\u1ecdc v\u00f4 gi\u00e1<\/a><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Xu_huongInfluencertiep_thitrong_nam2021\"><span class=\"marker\">Xu h\u01b0\u1edbng<\/span>\u00a0Influencer\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0<span class=\"marker\">trong n\u0103m<\/span>\u00a02021<\/span><\/h2>\n<p style=\"text-align: justify;\">Influencer\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0\u0111ang\u00a0<span class=\"marker\">b\u00f9ng n\u1ed5<\/span>\u00a0<span class=\"marker\">r\u1ed9ng r\u00e3i<\/span>\u00a0v\u00e0 gi\u00fap c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0<span class=\"marker\">good<\/span>\u00a0h\u01a1n. V\u1eady\u00a0<span class=\"marker\">c\u1ee7a n\u0103m<\/span>\u00a02021\u00a0<span class=\"marker\">xu th\u1ebf<\/span>\u00a0n\u00e0y s\u1ebd\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span>.\u00a0<span class=\"marker\">ti\u1ebfp sau \u0111\u00e2y<\/span>\u00a0l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n<\/span>\u00a0<span class=\"marker\">Marketing ti\u1ebfp th\u1ecb<\/span>.<\/p>\n<p style=\"text-align: justify;\"><span class=\"marker\">Clip<\/span>\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0<span class=\"marker\">r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau th\u00edch<\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"marker\">Clip<\/span>\u00a0v\u1edbi h\u00ecnh \u1ea3nh, \u00e2m thanh sinh \u0111\u1ed9ng,\u00a0<span class=\"marker\">l\u00f4i cu\u1ed1n<\/span>\u00a0lu\u00f4n c\u00f3 s\u1ee9c\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0h\u01a1n nhi\u1ec1u\u00a0<span class=\"marker\">so s\u00e1nh v\u1edbi<\/span>\u00a0c\u00e1c v\u0103n b\u1ea3n d\u00e0i lo\u1eb1ng ngo\u1eb1ng.\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>\u00a0ng\u01b0\u1eddi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u1ecb\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0b\u1edfi\u00a0<span class=\"marker\">clip<\/span>\u00a0<span class=\"marker\">Content n\u1ed9i dung<\/span>\u00a0nhi\u1ec1u h\u01a1n.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter entered lazyloaded size-full wp-image-11996\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/video-3.jpg\" alt=\"Influencer Marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/video-3.jpg\" data-cke-saved- title=\"\"><\/p>\n<p style=\"text-align: justify;\"><span class=\"marker\">V\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/span>\u00a0<span class=\"marker\">c\u00f3 kh\u00f4ng \u00edt<\/span>\u00a0n\u1ec1n t\u1ea3ng\u00a0<span class=\"marker\">clip<\/span>\u00a0<span class=\"marker\">th\u00e0nh l\u1eadp v\u00e0 ho\u1ea1t \u0111\u1ed9ng<\/span>\u00a0nh\u01b0 TikTok,\u00a0<span class=\"marker\">m\u1ea1ng x\u00e3 h\u1ed9i Instagram<\/span>\u00a0Reels,\u2026Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c kh\u00f4ng \u00edt<\/span>\u00a0ng\u01b0\u1eddi\u00a0<span class=\"marker\">\u01b0a chu\u1ed9ng<\/span>. C\u00e1c\u00a0<span class=\"marker\">clip<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">Content<\/span>\u00a0<span class=\"marker\">m\u1edbi l\u1ea1<\/span>, s\u00e1ng t\u1ea1o, c\u00f3 t\u00ednh lan truy\u1ec1n cao\u00a0<span class=\"marker\">nhanh ch\u00f3ng<\/span>\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u<\/span>\u00a0ng\u01b0\u1eddi theo d\u00f5i v\u00e0\u00a0<span class=\"marker\">trao \u0111\u1ed5i qua l\u1ea1i<\/span>.\u00a0<span class=\"marker\">\u0111\u00e1ng ch\u00fa \u00fd<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">clip<\/span>\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c t\u1ea1o ra<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0ch\u00e2n th\u1eadt mang \u0111\u1ebfn cho ng\u01b0\u1eddi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">kinh nghi\u1ec7m<\/span>\u00a0<span class=\"marker\">t\u1ed1t<\/span>\u00a0h\u01a1n..<\/p>\n<p style=\"text-align: justify;\">C\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0n\u00ean\u00a0<span class=\"marker\">t\u1ed1i \u01b0u<\/span>\u00a0<span class=\"marker\">\u0111i\u1ec3m m\u1ea1nh<\/span>\u00a0v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a\u00a0<span class=\"marker\">clip<\/span>. \u0110\u1ec3\u00a0<span class=\"marker\">kinh doanh h\u1eefu hi\u1ec7u<\/span>, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua vi\u1ec7c \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng\u00a0<span class=\"marker\">clip<\/span>\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>. N\u0103m 2021\u00a0<span class=\"marker\">xu h\u01b0\u1edbng<\/span>\u00a0<span class=\"marker\">video<\/span>\u00a0<span class=\"marker\">n\u1ed9i dung<\/span> s\u1ebd l\u00ean ng\u00f4i. V<span class=\"marker\">\u00ec l\u1ebd \u0111\u00f3<\/span>\u00a0h\u00e3y\u00a0<span class=\"marker\">c\u1ed9ng t\u00e1c<\/span>\u00a0v\u1edbi Influencer \u0111\u1ec3 l\u00e0m c\u00e1c\u00a0<span class=\"marker\">clip<\/span>\u00a0<span class=\"marker\">gi\u00e1 tr\u1ecb<\/span>. \u0110\u00e2y c\u0169ng l\u00e0\u00a0<span class=\"marker\">xu th\u1ebf<\/span>\u00a0Influencer\u00a0<span class=\"marker\">Marketing ti\u1ebfp th\u1ecb<\/span>\u00a0<span class=\"marker\">trong n\u0103m<\/span>\u00a0nay.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Xu_huongInfluencersMarketingnoi_khong_voi_filter\"><span class=\"marker\">Xu h\u01b0\u1edbng<\/span>\u00a0Influencers\u00a0<span class=\"marker\">Marketing<\/span>\u00a0n\u00f3i kh\u00f4ng v\u1edbi filter<\/span><\/h3>\n<p style=\"text-align: justify;\">N\u0103m 2021,\u00a0<span class=\"marker\">xu th\u1ebf<\/span>\u00a0Influencers\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0n\u00f3i kh\u00f4ng v\u1edbi filter s\u1ebd chi\u1ebfm l\u0129nh. C\u00e1c Influencer s\u1ebd\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0c\u00e1c h\u00ecnh \u1ea3nh,\u00a0<span class=\"marker\">video<\/span>\u00a0<span class=\"marker\">bi\u1ec3u hi\u1ec7n<\/span>\u00a0c\u00e1 t\u00ednh,\u00a0<span class=\"marker\">sang tr\u1ecdng<\/span>\u00a0t\u1ef1 nhi\u00ean \u0111\u1ec3\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi truy c\u1eadp,<\/span><span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0l\u00e0 c\u00e1c\u00a0<span class=\"marker\">video<\/span>, h\u00ecnh \u1ea3nh ch\u00e2n th\u1ef1c, kh\u00f4ng\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0filter.<\/p>\n<figure id=\"attachment_12006\" aria-describedby=\"caption-attachment-12006\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"entered lazyloaded wp-image-12006\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/no-filter-1.jpg\" alt=\"Influencer Marketing\" width=\"500\" height=\"500\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/no-filter-1.jpg\" data-cke-saved- title=\"\"><figcaption id=\"caption-attachment-12006\" class=\"wp-caption-text\">Influencer marketing l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span class=\"marker\">Tr\u01b0\u1edbc \u0111\u00e2y<\/span>\u00a0c\u00e1c trong t\u00e2m tr\u00ed ng\u01b0\u1eddi theo d\u00f5i, c\u00e1c Influencer lu\u00f4n c\u00f3\u00a0<span class=\"marker\">\u0111\u1eb3ng c\u1ea5p v\u00e0 sang tr\u1ecdng<\/span>\u00a0<span class=\"marker\">\u0111\u1ed9c nh\u1ea5t<\/span>, ngo\u1ea1i h\u00ecnh n\u1ed5i b\u1eadt.\u00a0<span class=\"marker\">M\u1eb7c d\u00f9 v\u1eady<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">\u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3<\/span>\u00a0c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u1ee7 s\u1ee9c m\u1ea1nh\u00a0<span class=\"marker\">\u0111\u1ea9y m\u1ea1nh<\/span>\u00a0ng\u01b0\u1eddi\u00a0<span class=\"marker\">t\u1eadn d\u1ee5ng<\/span>\u00a0h\u00e0nh \u0111\u1ed9ng.\u00a0<span class=\"marker\">V\u00ec l\u1ebd \u0111\u00f3<\/span>\u00a0n\u0103m 2021 Influencers\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0#nofilter\u00a0<span class=\"marker\">s\u1ebd \u0111\u01b0\u1ee3c<\/span>\u00a0thay th\u1ebf.<\/p>\n<h2><span id=\"Tam_ket\">T\u1ea1m k\u1ebft<\/span><\/h2>\n<p class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\" style=\"text-align: justify;\"><em>M\u00ecnh hy v\u1ecdng b\u00e0i vi\u1ebft ph\u00eda tr\u00ean \u0111\u00e2y m\u00e0 m\u00ecnh v\u1eeba chia s\u1ebb s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap cho b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 <strong>Influencer Marketing<\/strong>! N\u1ebfu nh\u01b0 trong qu\u00e1 tr\u00ecnh xem b\u00e0i vi\u1ebft c\u00f3 b\u1ea5t c\u1ee9 th\u1eafc m\u1eafc n\u00e0o th\u00ec \u0111\u1eebng ng\u1ea1i \u0111\u1ec3 l\u1ea1i ph\u00eda b\u00ean d\u01b0\u1edbi b\u00e0i vi\u1ebft m\u1ed9t comment \u0111\u1ec3 c\u00f9ng m\u00ecnh gi\u1ea3i \u0111\u00e1p nh\u00e9.<\/em><\/p>\n<p style=\"text-align: right;\"><em>Nh\u1eadt Minh \u2013 T\u1ed5ng h\u1ee3p &amp; B\u1ed5 sung<\/em><\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n tham kh\u1ea3o: (aimacademy.vn, tmarketing.vn,&#8230;)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer\u00a0Marketing b\u00e2y gi\u1edd\u00a0kh\u00f4ng ri\u00eang\u00a0l\u00e0 m\u1ed9t c\u00f4 hoa h\u1eadu\u00a0xu\u1ea5t hi\u1ec7n\u00a0tr\u00ean TV, c\u1ea7m m\u1ed9t l\u1ecd kem ABC g\u00ec\u00a0\u0111\u00f3\u00a0v\u00e0 khen l\u1ea5y khen \u0111\u1ec3. Influencer\u00a0Marketingth\u1eddi digital kh\u00f4ng \u201cth\u00f4\u201d nh\u01b0 th\u1ebf. N\u00f3\u00a0c\u00f3 r\u1ea5t nhi\u1ec1u\u00a0c\u00e1ch\u00a0bi\u1ec3u hi\u1ec7n\u00a0h\u01a1n, tinh t\u1ebf h\u01a1n v\u00e0\u00a0b\u1ea3o \u0111\u1ea3m nh\u1eafm tr\u00fang \u201ccon m\u1ed3i\u201d h\u01a1n. H\u00e3y c\u00f9ng m\u00ecnh t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Influencer Marketing l\u00e0 g\u00ec th\u00f4ng qua b\u00e0i [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1209],"tags":[3132],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/7130"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=7130"}],"version-history":[{"count":3,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/7130\/revisions"}],"predecessor-version":[{"id":7201,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/7130\/revisions\/7201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/7131"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=7130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=7130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=7130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}