{"id":7106,"date":"2022-04-05T22:09:51","date_gmt":"2022-04-05T15:09:51","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=7106"},"modified":"2022-03-07T22:29:16","modified_gmt":"2022-03-07T15:29:16","slug":"marketing-4p-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/marketing-4p-la-gi\/","title":{"rendered":"Marketing 4p l\u00e0 g\u00ec? \u00dd ngh\u0129a c\u1ee7a\u00a0chi\u1ebfn l\u01b0\u1ee3c\u00a04P trong Marketing?"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>Marketing 4p l\u00e0 g\u00ec?<\/strong> 4P trong marketing l\u00e0 4 ch\u1eef c\u00e1i \u0111\u1ea7u trong\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/span>\u00a0bao g\u1ed3m:\u00a0product\u00a0(s\u1ea3n ph\u1ea9m),\u00a0price\u00a0(gi\u00e1 c\u1ea3),\u00a0place\u00a0(\u0111\u1ecba \u0111i\u1ec3m),\u00a0promotion\u00a0(qu\u1ea3ng b\u00e1), <span class=\"marker\">gi\u1ea3i ph\u00e1p marketing<\/span>\u00a04P\u00a0<span class=\"marker\">\u0111\u00f2i h\u1ecfi<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">c\u1ea7n t\u00ecm hi\u1ec3u<\/span>\u00a0th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u v\u00e0\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>. H\u00e3y c\u00f9ng nhau t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!!!<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#4P_trong_marketing_mix_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 4P trong marketing mix l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Y_nghia_cuachien_luoc4P_trong_Marketing_la_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> \u00dd ngh\u0129a c\u1ee7a\u00a0chi\u1ebfn l\u01b0\u1ee3c\u00a04P trong Marketing l\u00e0 g\u00ec?<\/a><ul><li><a href=\"#San_xuat_san_phammoi_chat_luong\"><span class=\"toc_number toc_depth_2\">2.1<\/span> S\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m\u00a0m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li><li><a href=\"#Nang_cao_gia_trithuong_hieu_uy_tindoanh_nghieptren_thi_truong\"><span class=\"toc_number toc_depth_2\">2.2<\/span> N\u00e2ng cao gi\u00e1 tr\u1ecb\u00a0th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn\u00a0doanh nghi\u1ec7p\u00a0tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#Tao_moi_truong_canh_tranh_lanh_manhcong_bang\"><span class=\"toc_number toc_depth_2\">2.3<\/span> T\u1ea1o m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh,\u00a0c\u00f4ng b\u1eb1ng<\/a><\/li><li><a href=\"#Gia_tangloi_ichchonguoi_tieu_dung\"><span class=\"toc_number toc_depth_2\">2.4<\/span> Gia t\u0103ng\u00a0l\u1ee3i \u00edch\u00a0cho\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><\/ul><\/li><li><a href=\"#Nhuoc_diemmo_hinh_4P_Marketing\"><span class=\"toc_number toc_depth_1\">3<\/span> Nh\u01b0\u1ee3c \u0111i\u1ec3m\u00a0m\u00f4 h\u00ecnh 4P Marketing<\/a><ul><li><a href=\"#Detao_cam_giacphien_nhieu\"><span class=\"toc_number toc_depth_2\">3.1<\/span> D\u1ec5\u00a0t\u1ea1o c\u1ea3m gi\u00e1c\u00a0phi\u1ec1n nhi\u1ec5u<\/a><\/li><li><a href=\"#De_bi_bo_qua\"><span class=\"toc_number toc_depth_2\">3.2<\/span> D\u1ec5 b\u1ecb b\u1ecf qua<\/a><\/li><li><a href=\"#Canh_tranh_khoc_liet\"><span class=\"toc_number toc_depth_2\">3.3<\/span> C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/a><\/li><\/ul><\/li><li><a href=\"#Bon_buoc_tang_truong4P_trong_marketing_mix\"><span class=\"toc_number toc_depth_1\">4<\/span> B\u1ed1n b\u01b0\u1edbc t\u0103ng tr\u01b0\u1edfng\u00a04P trong marketing mix<\/a><ul><li><a href=\"#Xac_dinhUSP_unique_selling_point_diemkinh_doanhdoc_nhat\"><span class=\"toc_number toc_depth_2\">4.1<\/span> X\u00e1c \u0111\u1ecbnh\u00a0USP (unique selling point \u2013 \u0111i\u1ec3m\u00a0kinh doanh\u00a0\u0111\u1ed9c nh\u1ea5t)<\/a><\/li><li><a href=\"#Am_hieukhach_hang\"><span class=\"toc_number toc_depth_2\">4.2<\/span> Am hi\u1ec3u\u00a0kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Tham_dodoi_thu\"><span class=\"toc_number toc_depth_2\">4.3<\/span> Th\u0103m d\u00f2\u00a0\u0111\u1ed1i th\u1ee7<\/a><\/li><li><a href=\"#Thuc_daytruyen_thong\"><span class=\"toc_number toc_depth_2\">4.4<\/span> Th\u00fac \u0111\u1ea9y\u00a0truy\u1ec1n th\u00f4ng<\/a><\/li><\/ul><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">5<\/span> T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2 style=\"text-align: justify;\"><span id=\"4P_trong_marketing_mix_la_gi\">4P trong marketing mix l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\">Marketing mix\u00a0(marketing h\u1ed7n h\u1ee3p)\u00a0l\u00e0\u00a0<span class=\"marker\">kh\u00e1i ni\u1ec7m<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u1ec3 ch\u1ec9\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch marketing<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0d\u1ef1a tr\u00ean b\u1ed1n\u00a0<span class=\"marker\">nh\u00e2n t\u1ed1<\/span>\u00a0c\u1ed1t l\u00f5i.\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0c\u0169ng l\u00e0\u00a0<span class=\"marker\">l\u00fd do t\u1ea1i sao<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0n\u00e0y c\u00f3 t\u00ean l\u00e0 marketing 4P.<\/p>\n<p style=\"text-align: justify;\">B\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u<\/span>\u00a0k\u1ef9 h\u01a1n v\u1ec1\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0n\u00e0y t\u1ea1i\u00a0<span class=\"marker\">b\u00e0i content<\/span>\u00a0v\u1ec1 Marketing Mix.<\/p>\n<p style=\"text-align: justify;\">4P trong marketing l\u00e0 4 ch\u1eef c\u00e1i \u0111\u1ea7u trong\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/span>\u00a0bao g\u1ed3m:\u00a0product\u00a0(s\u1ea3n ph\u1ea9m),\u00a0price\u00a0(gi\u00e1 c\u1ea3),\u00a0place\u00a0(\u0111\u1ecba \u0111i\u1ec3m),\u00a0promotion\u00a0(qu\u1ea3ng b\u00e1). 4\u00a0<span class=\"marker\">nh\u00e2n t\u1ed1<\/span> n\u00e0y k\u1ebft h\u1ee3p l\u1ea1i v\u00e0 t\u1ea1o n\u00ean m\u00f4 h\u00ecnh marketing h\u1ed7n h\u1ee3p, <span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng 4P trong marketing t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a b\u1ea1n.<\/p>\n<div class=\"wp-block-image\">\n<figure id=\"attachment_39746\" aria-describedby=\"caption-attachment-39746\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-39746\" title=\"4P trong marketing mix l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t trong 4P? 16\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/word-image-1222.png\" alt=\"4p-trong-marketing-mix-la-gi\" width=\"700\" height=\"375\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/word-image-1222.png\" \/><figcaption id=\"caption-attachment-39746\" class=\"wp-caption-text\">4P trong marketing mix &#8211; <em><strong>Marketing 4p l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/strong><\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span class=\"marker\">B\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0ph\u1ea3i lu\u00f4n \u0111i t\u00ecm\u00a0<span class=\"marker\">l\u1eddi gi\u1ea3i th\u00edch<\/span>\u00a0cho b\u1ed1n c\u00e2u h\u1ecfi sau:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Product\u00a0(s\u1ea3n ph\u1ea9m):\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0b\u00e1n c\u00e1i g\u00ec?<\/li>\n<li>Price\u00a0(gi\u00e1):\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0b\u00e1n v\u1edbi m\u1ee9c gi\u00e1 bao nhi\u00eau \u0111\u1ec3 c\u00f3 l\u1eddi?<\/li>\n<li>Place\u00a0(\u0111\u1ecba \u0111i\u1ec3m):\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0b\u00e1n\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0\u1edf \u0111\u00e2u \u0111\u1ec3\u00a0<span class=\"marker\">h\u1ea5p d\u1eabn<\/span>\u00a0ng\u01b0\u1eddi mua?<\/li>\n<li>Promotion\u00a0(qu\u1ea3ng b\u00e1):\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0l\u00e0m g\u00ec \u0111\u1ec3\u00a0<span class=\"marker\">qu\u00fd kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">bi\u1ebft t\u1edbi<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span class=\"marker\">Ch\u00fa \u00fd<\/span>: Trong ph\u1ea7n n\u00e0y, t\u1eeb\u00a0\u201cs\u1ea3n ph\u1ea9m\u201d\u00a0s\u1ebd bao h\u00e0m \u00fd ngh\u0129a c\u1ea3\u00a0\u201ch\u00e0ng h\u00f3a\u201d\u00a0v\u00e0\u00a0\u201cd\u1ecbch v\u1ee5\u201d.<\/p>\n<p>Xem th\u00eam\u00a0<a href=\"https:\/\/sum.vn\/blog\/anh-huong-cua-branding\/\">4 \u1ea3nh h\u01b0\u1edfng c\u1ee7a branding \u0111\u1ebfn c\u00e1c kh\u00eda c\u1ea1nh trong marketing<\/a><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Y_nghia_cuachien_luoc4P_trong_Marketing_la_gi\">\u00dd ngh\u0129a c\u1ee7a\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a04P trong Marketing l\u00e0 g\u00ec?<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span id=\"San_xuat_san_phammoi_chat_luong\"><span class=\"marker\">S\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m<\/span>\u00a0m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span class=\"marker\">Gi\u1ea3i ph\u00e1p marketing<\/span>\u00a04P\u00a0<span class=\"marker\">\u0111\u00f2i h\u1ecfi<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">c\u1ea7n t\u00ecm hi\u1ec3u<\/span>\u00a0th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u v\u00e0\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>. Nh\u1eefng\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0<span class=\"marker\">h\u1eefu \u00edch<\/span>\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0s\u1ebd gi\u00fap\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u00e1ng t\u1ea1o, s\u1eeda \u0111\u1ed5i c\u00e1c\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0nh\u1eb1m th\u1ecfa m\u00e3n\u00a0<span class=\"marker\">\u01b0\u1edbc mong<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>.<\/p>\n<p style=\"text-align: justify;\"><span class=\"marker\">S\u1ea3n ph\u1ea9m<\/span>\u00a0\u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3,\u00a0<span class=\"marker\">ti\u00eau ch\u00ed v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">s\u1ebd \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a ra<\/span>\u00a0th\u1ecb tr\u01b0\u1eddng\u00a0<span class=\"marker\">thuy\u1ebft ph\u1ee5c<\/span>\u00a0\u0111\u00fang th\u1ecb hi\u1ebfu c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>\u00a0l\u1ee3i nhu\u1eadn v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Nang_cao_gia_trithuong_hieu_uy_tindoanh_nghieptren_thi_truong\">N\u00e2ng cao gi\u00e1 tr\u1ecb\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>, uy t\u00edn\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span class=\"marker\">M\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a04P l\u00e0 \u0111\u01b0a\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0ph\u1ed5 bi\u1ebfn r\u1ed9ng kh\u1eafp th\u1ecb tr\u01b0\u1eddng, n\u00ean\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>,\u00a0<span class=\"marker\">tr\u00ecnh b\u00e0y<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0\u0111\u1ebfn\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n<div class=\"wp-block-image\">\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/nang-cao-gia-tri-cua-thuong-hieu.jpg\" alt=\"gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u 4p marketing\" width=\"800\" height=\"550\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/nang-cao-gia-tri-cua-thuong-hieu.jpg\" data-cke-saved- title=\"\"><figcaption class=\"wp-caption-text\">N\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng &#8211; <em><strong>Marketing 4p l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/strong><\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span class=\"marker\">Vi\u1ec7c n\u00e0y<\/span>\u00a0<span class=\"marker\">g\u00f3p m\u1ed9t ph\u1ea7n<\/span>\u00a0<span class=\"marker\">n\u00e2ng cao hi\u1ec7u qu\u1ea3<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0gi\u00fap\u00a0<span class=\"marker\">nhi\u1ec1u ng\u01b0\u1eddi<\/span>\u00a0<span class=\"marker\">bi\u1ebft t\u1edbi<\/span>\u00a0h\u00ecnh \u1ea3nh\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span> h\u01a1n, <span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0t\u1ea1o uy t\u00edn, h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng s\u1ebd\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0nhanh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Tao_moi_truong_canh_tranh_lanh_manhcong_bang\">T\u1ea1o m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh,\u00a0<span class=\"marker\">c\u00f4ng b\u1eb1ng<\/span><\/span><\/h3>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh khi c\u00f3\u00a0<span class=\"marker\">qu\u00e1 nhi\u1ec1u<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0c\u00f9ng lo\u1ea1i,\u00a0<span class=\"marker\">y\u00eau c\u1ea7u<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0n\u00e2ng cao s\u00e1ng t\u1ea1o,\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0v\u00e0 n\u00e2ng c\u1ea5p\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0m\u1edbi cho\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee7a m\u00ecnh. Ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0\u00a0<span class=\"marker\">gi\u00e1 c\u1ea3<\/span>\u00a0c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7,\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a04P s\u1ebd c\u00f3 c\u00e1c\u00a0<span class=\"marker\">ph\u01b0\u01a1ng \u00e1n<\/span>\u00a0t\u1ea1o\u00a0<span class=\"marker\">\u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/span>\u00a0cho\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Gia_tangloi_ichchonguoi_tieu_dung\">Gia t\u0103ng\u00a0<span class=\"marker\">l\u1ee3i \u00edch<\/span>\u00a0cho\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/span><\/h3>\n<p style=\"text-align: justify;\">Qua\u00a0<span class=\"marker\">ti\u1ebfn h\u00e0nh<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a04P, c\u00e1c\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0\u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n,\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0h\u01a1n,\u00a0<span class=\"marker\">gi\u00e1 c\u1ea3<\/span>\u00a0v\u1eabn c\u1ea1nh tranh.\u00a0<span class=\"marker\">\u0110i\u1ec1u n\u00e0y<\/span>\u00a0gi\u00fap\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>\u00a0<span class=\"marker\">ti\u1ebfp c\u1eadn<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0<span class=\"marker\">good<\/span>, ti\u1ec7n \u00edch v\u00e0\u00a0<span class=\"marker\">nhanh ch\u00f3ng<\/span>.<\/p>\n<p>Xem th\u00eam\u00a0<a href=\"https:\/\/sum.vn\/blog\/the-moi-la-marketing\/\">Th\u1ebf m\u1edbi l\u00e0 marketing &amp;#8211; Nh\u1eefng b\u00e0i h\u1ecdc v\u00f4 gi\u00e1<\/a><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Nhuoc_diemmo_hinh_4P_Marketing\"><span class=\"marker\">Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/span>\u00a0m\u00f4 h\u00ecnh 4P Marketing<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span id=\"Detao_cam_giacphien_nhieu\">D\u1ec5\u00a0<span class=\"marker\">t\u1ea1o c\u1ea3m gi\u00e1c<\/span>\u00a0phi\u1ec1n nhi\u1ec5u<\/span><\/h3>\n<p style=\"text-align: justify;\">H\u00e3y th\u1eed \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>, h\u1eb3n r\u1eb1ng\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0<span class=\"marker\">c\u1ea3m th\u1ea5y<\/span>\u00a0b\u1ecb l\u00e0m phi\u1ec1n khi l\u00e0m b\u1ea5t k\u00ec \u0111i\u1ec1u g\u00ec c\u0169ng b\u1ecb theo d\u00f5i v\u00e0 g\u1ee3i \u00fd. S\u1ebd c\u00f3 nh\u1eefng g\u1ee3i \u00fd\u00a0<span class=\"marker\">\u0103n kh\u1edbp<\/span>\u00a0v\u1edbi nhu c\u1ea7u c\u1ee7a b\u1ea1n v\u00e0 nhi\u1ec1u khi l\u00e0 kh\u00f4ng.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"De_bi_bo_qua\">D\u1ec5 b\u1ecb b\u1ecf qua<\/span><\/h3>\n<div class=\"wp-block-image\" style=\"text-align: justify;\">\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/tao-cam-giac-phien-nhieu.jpg\" alt=\"t\u1ea1o c\u1ea3m gi\u00e1c phi\u1ec1n nhi\u1ec5u\" width=\"800\" height=\"450\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/tao-cam-giac-phien-nhieu.jpg\" data-cke-saved- title=\"\"><figcaption class=\"wp-caption-text\">Nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00f4 h\u00ecnh 4P Marketing &#8211; <em><strong>Marketing 4p l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/strong><\/em><\/figcaption><\/figure>\n<p><span class=\"marker\">Ti\u1ebfp c\u1eadn<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0b\u1eb1ng marketing\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0tuy\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>, l\u1ee3i h\u1ea1i\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0l\u1ea1i d\u1ec5 b\u1ecb b\u1ecf qua.\u00a0<span class=\"marker\">V\u00ed d\u1ee5<\/span>\u00a0qua qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang,\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0internet ch\u1ec9 c\u1ea7n cu\u1ed9n xu\u1ed1ng ho\u1eb7c b\u1ecf qua th\u00ec qu\u1ea3ng c\u00e1o l\u1eadp t\u1ee9c bi\u1ebfn m\u1ea5t.<\/p>\n<h3><span id=\"Canh_tranh_khoc_liet\">C\u1ea1nh tranh kh\u1ed1c li\u1ec7t<\/span><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng Marketing\u00a0<span class=\"marker\">hi\u1ec7n \u0111\u1ea1i<\/span>\u00a0m\u00e0u m\u1ee1,\u00a0<span class=\"marker\">do \u0111\u00f3<\/span>\u00a0<span class=\"marker\">ph\u1ea7n \u0111\u00f4ng ng\u01b0\u1eddi<\/span>\u00a0nh\u1ea3y v\u00e0o v\u00e0\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t l\u00e0\u00a0<span class=\"marker\">th\u00f4ng th\u01b0\u1eddng<\/span>.\u00a0<span class=\"marker\">C\u00f4ng ty<\/span>\u00a0bu\u1ed9c ph\u1ea3i\u00a0<span class=\"marker\">m\u00e3nh li\u1ec7t<\/span>\u00a0h\u01a1n,\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0s\u00e1ng t\u1ea1o\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0m\u1edbi,\u00a0<span class=\"marker\">chuy\u1ec3n \u0111\u1ed5i<\/span>\u00a0\u0111\u1ec3 kh\u00f4ng l\u1ea1c h\u1eadu\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i th\u1ee7 chung ng\u00e0nh<\/span>.<\/p>\n<p><span class=\"marker\">Chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0v\u1eefng v\u00e0ng v\u00e0 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u0169ng\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0trong c\u00e1c\u00a0<span class=\"marker\">cu\u1ed9c chi\u1ebfn<\/span>\u00a0Marketing\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>.<\/p>\n<\/div>\n<h2 style=\"text-align: justify;\"><span id=\"Bon_buoc_tang_truong4P_trong_marketing_mix\">B\u1ed1n b\u01b0\u1edbc <span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a04P trong marketing mix<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span id=\"Xac_dinhUSP_unique_selling_point_diemkinh_doanhdoc_nhat\"><span class=\"marker\">X\u00e1c \u0111\u1ecbnh<\/span>\u00a0USP (unique selling point \u2013 \u0111i\u1ec3m\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0\u0111\u1ed9c nh\u1ea5t)<\/span><\/h3>\n<p style=\"text-align: justify;\"><span class=\"marker\">T\u1ea1i sao<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0l\u1ea1i ch\u1ecdn\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i nh\u1eefng\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0kh\u00e1c? \u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1\u00a0<span class=\"marker\">\u0111\u1eb7c bi\u1ec7t<\/span>\u00a0n\u00e0y?\u00a0<span class=\"marker\">H\u00e0ng h\u00f3a<\/span>\u00a0b\u1ea1n c\u00f3\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0g\u00ec m\u00e0 c\u00e1c\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0kh\u00e1c v\u1eabn ch\u01b0a?\u00a0<span class=\"marker\">gi\u1ea3i \u0111\u00e1p<\/span>\u00a0\u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi n\u00e0y l\u00e0 b\u1ea1n \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c USP c\u1ee7a\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0m\u00ecnh r\u1ed3i.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Am_hieukhach_hang\"><span class=\"marker\">Am hi\u1ec3u<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span><\/span><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Ai l\u00e0 ng\u01b0\u1eddi s\u1ebd quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m?<\/li>\n<li>N\u1ed7i \u0111au \/ v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang v\u01b0\u1edbng ph\u1ea3i l\u00e0 g\u00ec (pain point)?<\/li>\n<li>H\u1ecd\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>\u00a0g\u00ec \u1edf m\u1ed9t s\u1ea3n ph\u1ea9m?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span class=\"marker\">Am hi\u1ec3u<\/span>\u00a0\u0111\u01b0\u1ee3c nhu c\u1ea7u\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0<span class=\"marker\">s\u1ebd gi\u00fap \u00edch cho b\u1ea1n<\/span>\u00a0ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian,\u00a0<span class=\"marker\">ti\u1ebfp c\u1eadn<\/span>\u00a0\u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u00e0\u00a0<span class=\"marker\">\u0111\u01b0a ra<\/span>\u00a0c\u00e1c offer\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0v\u1edbi insight\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>.<\/p>\n<div class=\"wp-block-image\" style=\"text-align: justify;\">\n<figure id=\"attachment_39750\" aria-describedby=\"caption-attachment-39750\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-39750\" title=\"4P trong marketing mix l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t trong 4P? 20\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/word-image-1226.png\" alt=\"4p-trong-marketing-mix-la-gi\" width=\"700\" height=\"375\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/03\/word-image-1226.png\" \/><figcaption id=\"caption-attachment-39750\" class=\"wp-caption-text\">Am hi\u1ec3u kh\u00e1ch h\u00e0ng &#8211; <em><strong>Marketing 4p l\u00e0 g\u00ec (Ngu\u1ed3n: Internet)<\/strong><\/em><\/figcaption><\/figure>\n<\/div>\n<h3 style=\"text-align: justify;\"><span id=\"Tham_dodoi_thu\"><span class=\"marker\">Th\u0103m d\u00f2<\/span>\u00a0\u0111\u1ed1i th\u1ee7<\/span><\/h3>\n<p style=\"text-align: justify;\">\u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d, <span class=\"marker\">b\u1ea1n ph\u1ea3i c\u1ea7n<\/span>\u00a0\u0111\u1ebfn\u00a0s\u01a1 \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb\u00a0<span class=\"marker\">nh\u00e3n hi\u1ec7u<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m cho r\u00f5<\/span>\u00a0h\u01a1n v\u1ea5n \u0111\u1ec1 n\u00e0y, t\u1eeb\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a r\u00f5 ra<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/span>\u00a0trong\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Thuc_daytruyen_thong\"><span class=\"marker\">Th\u00fac \u0111\u1ea9y<\/span>\u00a0truy\u1ec1n th\u00f4ng<\/span><\/h3>\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean vi\u1ec7c \u0111\u00e3\u00a0<span class=\"marker\">ch\u1ecdn l\u1ef1a \u0111\u00fang<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0m\u1ee9c gi\u00e1\u00a0<span class=\"marker\">\u0103n kh\u1edbp<\/span>\u00a0cho\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>, th\u1ee9 b\u1ea1n thi\u1ebfu b\u00e2y gi\u1edd ch\u1ec9 c\u00f2n l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0truy\u1ec1n th\u00f4ng.\u00a0<span class=\"marker\">\u0110i\u1ec1u n\u00e0y<\/span>\u00a0<span class=\"marker\">kh\u00f4ng nh\u1eefng<\/span>\u00a0<span class=\"marker\">gi\u00fap cho b\u1ea1n<\/span>\u00a0b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, m\u00e0 c\u00f2n gia\u00a0<span class=\"marker\">t\u0103ng s\u1ef1 tin t\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">c\u1ee7a c\u00f4ng ty<\/span>.<\/p>\n<p>Xem th\u00eam\u00a0<a href=\"https:\/\/sum.vn\/blog\/uu-die%cc%89m-cu%cc%89a-marketing\/\">\u01afu \u0111i\u00ea\u0309m cu\u0309a marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing<\/a><\/p>\n<h2><span id=\"Tam_ket\">T\u1ea1m k\u1ebft<\/span><\/h2>\n<p style=\"text-align: justify;\"><em>B\u00e0i vi\u1ebft tr\u00ean s\u1ebd cho b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c <strong>marketing 4P l\u00e0 g\u00ec<\/strong> v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a marketing 4P. M\u00ecnh hy v\u1ecdng b\u00e0i vi\u1ebft ph\u00eda tr\u00ean \u0111\u00e2y m\u00e0 m\u00ecnh v\u1eeba chia s\u1ebb s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap cho b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y!!!<\/em><\/p>\n<p style=\"text-align: right;\"><em>Nh\u1eadt Minh-T\u1ed5ng h\u1ee3p v\u00e0 b\u1ed5 sung<\/em><\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n tham kh\u1ea3o: (gtvseo.com, loyaltyhub.com.vn,&#8230;)<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing 4p l\u00e0 g\u00ec? 4P trong marketing l\u00e0 4 ch\u1eef c\u00e1i \u0111\u1ea7u trong\u00a0chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0bao g\u1ed3m:\u00a0product\u00a0(s\u1ea3n ph\u1ea9m),\u00a0price\u00a0(gi\u00e1 c\u1ea3),\u00a0place\u00a0(\u0111\u1ecba \u0111i\u1ec3m),\u00a0promotion\u00a0(qu\u1ea3ng b\u00e1), gi\u1ea3i ph\u00e1p marketing\u00a04P\u00a0\u0111\u00f2i h\u1ecfi\u00a0c\u00f4ng ty\u00a0c\u1ea7n t\u00ecm hi\u1ec3u\u00a0th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u v\u00e0\u00a0mong \u01b0\u1edbc\u00a0c\u1ee7a\u00a0ng\u01b0\u1eddi d\u00f9ng. H\u00e3y c\u00f9ng nhau t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!!! M\u1ee5c l\u1ee5c1 4P trong marketing mix l\u00e0 g\u00ec?2 \u00dd ngh\u0129a c\u1ee7a\u00a0chi\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1311],"tags":[3130],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/7106"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=7106"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/7106\/revisions"}],"predecessor-version":[{"id":7112,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/7106\/revisions\/7112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/7107"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=7106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=7106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=7106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}