{"id":6832,"date":"2022-02-16T16:04:18","date_gmt":"2022-02-16T09:04:18","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6832"},"modified":"2022-01-23T16:40:56","modified_gmt":"2022-01-23T09:40:56","slug":"full-stack-marketer-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/full-stack-marketer-la-gi\/","title":{"rendered":"Full stack marketer l\u00e0 g\u00ec? Nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t full stack marketer?"},"content":{"rendered":"<p>V\u1edbi s\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng nhanh ch\u00f3ng c\u1ee7a nhi\u1ec1u c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p nh\u01b0 hi\u1ec7n nay, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i, ph\u00e1t tri\u1ec3n v\u00e0 ghi d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh nh\u1eefng chi\u1ebfn d\u1ecbch marketing thu h\u00fat v\u00e0 n\u1ed5i b\u1eadt. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, \u0111\u00f2i h\u1ecfi c\u00e1c marketer ph\u1ea3i trang b\u1ecb cho m\u00ecnh \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u1ec1 nhi\u1ec1u m\u1ea3ng kh\u00e1c nhau trong marketing. V\u1eady <strong>full stack marketer l\u00e0 g\u00ec<\/strong>? C\u00e1c full stack marketer c\u1ea7n trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0o. H\u00e3y c\u00f9ng <a href=\"https:\/\/sum.vn\/\">sum.vn<\/a> t\u00ecm hi\u1ec3u full stack marketer l\u00e0 g\u00ec qua b\u00e0i vi\u1ebft sau.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Full_stack_marketerla_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Full stack marketer\u00a0l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Lam_sao_de_co_the_tro_thanh_full_stack_marketer\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. L\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh full stack marketer?<\/a><ul><li><a href=\"#Khong_ngung_hoc_hoi\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi <\/a><\/li><li><a href=\"#Thao_vat\"><span class=\"toc_number toc_depth_2\">2.2<\/span> Th\u00e1o v\u00e1t<\/a><\/li><li><a href=\"#Linh_hoat\"><span class=\"toc_number toc_depth_2\">2.3<\/span> Linh ho\u1ea1t<\/a><\/li><li><a href=\"#Chuyen_mon_ky_thuat_ve_marketing\"><span class=\"toc_number toc_depth_2\">2.4<\/span> Chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt v\u1ec1 marketing\u00a0\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#3_Nhung_kien_thuc_can_co_cua_full_stack_marketer\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n c\u00f3 c\u1ee7a full stack marketer <\/a><ul><li><a href=\"#Infrastructure_ha_tang\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Infrastructure (h\u1ea1 t\u1ea7ng)<\/a><\/li><li><a href=\"#Analytics_thong_ke\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Analytics (th\u1ed1ng k\u00ea)<\/a><\/li><li><a href=\"#Create_content_san_xuat_noi_dung\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Create content (s\u1ea3n xu\u1ea5t n\u1ed9i dung) <\/a><\/li><li><a href=\"#Delivery_content_truyen_thai_noi_dung\"><span class=\"toc_number toc_depth_2\">3.4<\/span> Delivery content (truy\u1ec1n th\u1ea3i n\u1ed9i dung)<\/a><\/li><\/ul><\/li><li><a href=\"#4_Full-stack_marketer_toa_sang_o_moi_truong_nao\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Full-stack marketer t\u1ecfa s\u00e1ng \u1edf m\u00f4i tr\u01b0\u1eddng n\u00e0o?<\/a><\/li><li><a href=\"#5_Nhung_cong_viec_cua_mot_Marketer_trong_cong_ty\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. Nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Marketer trong c\u00f4ng ty<\/a><ul><li><a href=\"#Len_ke_hoachvamuc_tieu_ro_rang_cho_cong_viec\"><span class=\"toc_number toc_depth_2\">5.1<\/span> L\u00ean k\u1ebf ho\u1ea1ch\u00a0v\u00e0\u00a0m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho c\u00f4ng vi\u1ec7c<\/a><\/li><li><a href=\"#Quan_sat_va_nghien_cuu_doi_thu_canh_tranh\"><span class=\"toc_number toc_depth_2\">5.2<\/span> Quan s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li><a href=\"#Tim_hieuvanghien_cuu_khach_hang_muc_tieu\"><span class=\"toc_number toc_depth_2\">5.3<\/span> T\u00ecm hi\u1ec3u\u00a0v\u00e0\u00a0nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li><a href=\"#Lang_nghe_theo_phan_hoi_tu_truyen_thong_va_khach_hang\"><span class=\"toc_number toc_depth_2\">5.4<\/span> L\u1eafng nghe theo ph\u1ea3n h\u1ed3i t\u1eeb truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#Loi_ket\"><span class=\"toc_number toc_depth_1\">6<\/span> L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Full_stack_marketerla_gi\"><b><\/b><strong><b>1. Full stack marketer<\/b><\/strong><strong><b>\u00a0l\u00e0 g\u00ec?<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/full-stack-marketer-la-gi-5.png\" alt=\"Full stack marketer l\u00e0 g\u00ec\" width=\"1366\" height=\"768\" title=\"\"><\/p>\n<p><strong>Full stack marketer l\u00e0 g\u00ec<\/strong>? M\u1ed7i m\u1ed9t th\u00e0nh t\u1ed1 trong c\u1ee7a marketing stack g\u1ecdi l\u00e0 1 \u201cstack\u201d v\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 full stack marketer th\u00ec ng\u01b0\u1eddi \u0111\u00f3 ph\u1ea3i c\u00f3 m\u1ed9t ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c stacks. V\u00ed d\u1ee5 nh\u01b0: v\u1edbi (digital) marketing stack, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 full stack digital marketer \u0111\u1ed3ng ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n<p>\u2013 Infrastructure bao g\u1ed3m:\u00a0website, hosting, domain, h\u1ec7 th\u1ed1ng CRM, HTML\/CSS, Javascript, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 PHP ho\u1eb7c query \u0111\u1ec3 truy xu\u1ea5t d\u1eef li\u1ec7u database,v.v\u2026 V\u00e0 t\u00f9y v\u00e0o c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00f2n ph\u1ea3i d\u00ednh v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng c\u1ee7a CRM, ERP ho\u1eb7c POS c\u1ee7a c\u00f4ng ty \u0111\u00f3.<\/p>\n<p>\u2013 Analytics c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch\u00a0s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3\u00a0ph\u00e2n t\u00edch (nh\u01b0 Google Analytics), bi\u1ebft c\u00e1ch c\u00e0i \u0111\u1eb7t, bi\u1ebft c\u00e1ch r\u00fat tr\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1ef1a v\u00e0o c\u00e1c d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u01b0\u1ee3c c\u00e1c ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p\u00a0nh\u1ea5t.<\/p>\n<p>\u2013 Content bao g\u1ed3m vi\u1ec7c:\u00a0quen thu\u1ed9c v\u1edbi c\u00e1c lo\u1ea1i content c\u1ee7a web, video, social, ads, v.v\u2026 v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a content tr\u00ean c\u00e1c platform kh\u00e1c nhau v\u00e0 n\u1ebfu c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c thi \u0111\u01b0\u1ee3c th\u00ec c\u00f2n t\u1ed1t h\u01a1n nhi\u1ec1u. \u0110\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c k\u00eanh paid, own, earned \u0111\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c n\u1ed9i dung m\u00e0 m\u00ecnh t\u1ea1o ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00e2y bao g\u1ed3m lu\u00f4n c\u1ea3 vi\u1ec7c l\u00e0m th\u00f4ng th\u1ea1o c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span id=\"2_Lam_sao_de_co_the_tro_thanh_full_stack_marketer\"><b><\/b><strong><b>2. L\u00e0m sao \u0111\u1ec3 <\/b><\/strong><strong><b>c\u00f3 th\u1ec3 <\/b><\/strong><strong><b>tr\u1edf th\u00e0nh full stack marketer?<\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Khong_ngung_hoc_hoi\"><strong><b>Kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi <\/b><\/strong><\/span><\/h3>\n<p>Marketing l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c r\u1ea5t r\u1ed9ng. C\u00f3 r\u1ea5t nhi\u1ec1u ki\u1ebfn th\u1ee9c \u0111\u1ec3 h\u1ecdc h\u1ecfi, l\u0129nh h\u1ed9i, trao d\u1ed3i\u00a0v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo th\u1eddi gian.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c trang web, blog, vlog cung c\u1ea5p \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 marketing, l\u1eadp tr\u00ecnh\u00a0v\u00e0 c\u00f4ng ngh\u1ec7. Do \u0111\u00f3, m\u1ed9t full stack n\u00ean b\u00e1m s\u00e1t m\u1ecdi th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 marketing, x\u1eed l\u00fd v\u00e0 k\u1ebft h\u1ee3p ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c\u00a0c\u1ee5 th\u1ec3\u00a0c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/marketing-director-la-gi\/\">Marketing Director la\u0300 gi\u0300 ? C\u00f4ng vi\u00ea\u0323c cu\u0309a marketing Director<\/a><\/p><\/blockquote>\n<h3><span id=\"Thao_vat\"><strong><b>Th\u00e1o v\u00e1t<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/her_vn_Full_stack_marketer_2_f08fc25642.jpg\" alt=\"Full stack marketer l\u00e0 g\u00ec\" width=\"1731\" height=\"1154\" title=\"\"><\/p>\n<p>Full stack marketers l\u00e0 ph\u1ea3i lu\u00f4n c\u00f3 m\u1ed9t ni\u1ec1m tin r\u1eb1ng b\u1ea5t k\u1ef3 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 gi\u1ea3i ph\u00e1p, mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng v\u00e0 ki\u00ean nh\u1eabn \u0111\u1ec3 t\u00ecm ra\u00a0\u0111\u01b0\u1ee3c\u00a0n\u00f3. M\u1ed9t full stack ngo\u00e0i m\u1ed9t kh\u1ed1i \u00f3c th\u00f4ng minh\u00a0v\u00e0 nh\u1ea1y b\u00e9n th\u00ec c\u00f2n c\u1ea7n c\u00f3 s\u1ef1 ch\u0103m ch\u1ec9, th\u00e1o v\u00e1t trong m\u1ecdi c\u00f4ng vi\u1ec7c.<\/p>\n<h3><span id=\"Linh_hoat\"><strong><b>Linh ho\u1ea1t<\/b><\/strong><\/span><\/h3>\n<p>Full stack marketers l\u00e0 ph\u1ea3i ti\u1ebfp x\u00fac r\u1ea5t nhi\u1ec1u v\u1edbi d\u1ef1 \u00e1n, chi\u1ebfn d\u1ecbch marketing kh\u00e1c nhau. Do \u0111\u00f3, l\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 linh ho\u1ea1t, \u1ee9ng bi\u1ebfn v\u1edbi t\u00ecnh hu\u1ed1ng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. N\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch marketing ho\u1ea1t \u0111\u1ed9ng c\u00f3 v\u1ea5n \u0111\u1ec1, full stack marketer c\u1ea7n\u00a0ph\u1ea3i \u00a0nhanh ch\u00f3ng t\u00ecm ra\u00a0\u0111\u01b0\u1ee3c\u00a0gi\u1ea3i ph\u00e1p. H\u1ecd ph\u1ea3i lu\u00f4n c\u00f3 s\u1eb5n trong \u0111\u1ea7u nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, s\u1ef1 th\u00edch nghi m\u1edbi v\u00e0 chi\u1ebfn thu\u1eadt m\u1edbi.<\/p>\n<h3><span id=\"Chuyen_mon_ky_thuat_ve_marketing\"><strong><b>Chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt v\u1ec1 marketing<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia marketing l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh v\u00e0 c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi, r\u00e8n luy\u1ec7n\u00a0v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u1ea3 n\u0103ng b\u1ea9m sinh s\u1eb5n c\u00f3. Tuy nhi\u00ean, \u0111\u1ec3 tr\u1edf th\u00e0nh full stack marketer th\u00ec ch\u1eafc ch\u1eafn r\u1eb1ng ng\u01b0\u1eddi l\u00e0m c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u01a1 b\u1ea3n v\u1ec1 marketing, v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u00e1ch ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u2026<\/p>\n<h2><span id=\"3_Nhung_kien_thuc_can_co_cua_full_stack_marketer\"><b><\/b><strong><b>3. Nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n c\u00f3 c\u1ee7a full stack market<\/b><\/strong><strong><b>er <\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Infrastructure_ha_tang\"><strong><b>Infrastructure (h\u1ea1 t\u1ea7ng)<\/b><\/strong><\/span><\/h3>\n<p>Bao g\u1ed3m\u00a0nh\u01b0: website, hosting, domain, h\u1ec7 th\u1ed1ng c\u1ee7a CRM, HTML, CSS, Javascript, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 bi\u1ebft c\u1ea3 code PHP v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng SQL \u0111\u1ec3 c\u00f3 th\u1ec3 truy v\u1ea5n d\u1eef li\u1ec7u. B\u1ea1n n\u00e0o chuy\u00ean l\u00e0m report (B\u00e1o c\u00e1o) chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 digital marketing th\u00ec kh\u1ea3 n\u0103ng l\u00e0 s\u1ebd bi\u1ebft SQL \u2013 th\u1ee9 m\u00e0 d\u00e2n l\u1eadp tr\u00ecnh l\u00e0m vi\u1ec7c h\u1eb1ng ng\u00e0y.<\/p>\n<h3><span id=\"Analytics_thong_ke\"><strong><b>Analytics (th\u1ed1ng k\u00ea)<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/thumbnail.png\" alt=\"Analytics\" width=\"1920\" height=\"1080\" title=\"\"><\/p>\n<p>Bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng r\u00e0nh r\u1ecdt \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics. Bi\u1ebft c\u00e1ch c\u00e0i \u0111\u1eb7t, \u201cx\u00e0o ch\u1ebb\u201d d\u1eef li\u1ec7u (ki\u1ec3u nh\u01b0 vi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c h\u00e0m functions trong Excel). \u1ede \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Excel ho\u1eb7c c\u00e1c dashboard chuy\u00ean d\u1ee5ng cho vi\u1ec7c l\u00e0m b\u00e1o c\u00e1o.<\/p>\n<h3><span id=\"Create_content_san_xuat_noi_dung\"><strong><b>Create content (s\u1ea3n xu\u1ea5t n\u1ed9i dung) <\/b><\/strong><\/span><\/h3>\n<p>B\u1ea1n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung th\u00f4ng d\u1ee5ng nh\u01b0: (h\u00ecnh \u1ea3nh, video, banner ch\u1ea1y ads,\u2026) tr\u00ean c\u00e1c k\u00eanh media kh\u00e1c nhau. V\u00e0 k\u1ec3 c\u1ea3 vi\u1ec7c s\u1ea3n xu\u1ea5t ra nh\u1eefng \u0111\u1ecbnh d\u1ea1ng content nh\u01b0 m\u00ecnh v\u1eeba k\u1ec3.<\/p>\n<h3><span id=\"Delivery_content_truyen_thai_noi_dung\"><strong><b>Delivery content (truy\u1ec1n th\u1ea3i n\u1ed9i dung)<\/b><\/strong><\/span><\/h3>\n<p>N\u00f3i 1 c\u00e1ch\u00a0kh\u00e1c \u0111\u1ec3\u00a0d\u1ec5 hi\u1ec3u nh\u1ea5t l\u00e0 b\u1ea1n\u00a0ph\u1ea3i\u00a0ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads, Facebook Ads, Tiktok Ads,\u2026 ho\u1eb7c b\u1ea5t k\u1ef3 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o kh\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn\u00a0\u0111\u01b0\u1ee3c\u00a0kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u1eefu \u00edch v\u00e0 c\u1ea7n thi\u1ebft th\u00ec h\u1ecd s\u1ebd b\u1ea5m v\u00e0o. \u0110\u00f3 g\u1ecdi l\u00e0 delivery content.<\/p>\n<p>T\u1ea5t nhi\u00ean l\u00e0 ngo\u00e0i h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o (paid traffic) th\u00ec c\u00f2n c\u00f3 c\u00e1c k\u00eanh\u00a0qu\u1ea3ng c\u00e1o\u00a0mi\u1ec5n ph\u00ed kh\u00e1c (free traffic) nh\u01b0:\u00a0SEO, x\u00e2y d\u1ef1ng c\u1ee7a personal branding tr\u00ean social media\u2026 v\u00e0 \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung c\u1ea7n qu\u1ea3ng c\u00e1o l\u00ean \u0111\u00f3.<\/p>\n<p>T\u1ef1u chung l\u1ea1i l\u00e0 n\u1ebfu b\u1ea1n n\u1eafm v\u1eefng h\u1ebft \u0111\u01b0\u1ee3c 4 m\u1ea3ng tr\u00ean th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 full stack marketer (c\u1ee7a ri\u00eang stacks \u0111\u00f3 th\u00f4i nh\u00e9 v\u00ec ban \u0111\u1ea7u m\u00ecnh n\u00f3i l\u00e0 c\u00f3 nhi\u1ec1u lo\u1ea1i stacks m\u00e0). Nh\u01b0ng \u0111\u00f3 ch\u1ec9 m\u1edbi\u00a0c\u00f3 th\u1ec3\u00a0l\u00e0 l\u00fd thuy\u1ebft tr\u00ean gi\u1ea5y.<\/p>\n<p>\u00c1p d\u1ee5ng tr\u00ean th\u1ef1c t\u1ebf v\u1edbi m\u1ed7i 1 m\u1ea3ng v\u00e0 m\u1ed7i lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau (th\u1eadm ch\u00ed l\u00e0 t\u1eebng doanh nghi\u1ec7p c\u1ee5 th\u1ec3) c\u00f3 th\u1ec3 l\u00e0 \u0111\u00f2i h\u1ecfi b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n kh\u00e1c nhau. V\u00ed d\u1ee5\u00a0nh\u01b0:\u00a0n\u1ebfu b\u1ea1n l\u00e0m\u00a0vi\u1ec7c\u00a0trong 1 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1n \u1ee9ng d\u1ee5ng mobile th\u00ec ch\u1eafc ch\u1eafn 1 \u0111i\u1ec1u n\u1ebfu b\u1ea1n l\u00e0m marketing trong doanh nghi\u1ec7p \u0111\u00f3 th\u00ec ph\u1ea3i bi\u1ebft ch\u1ea1y qu\u1ea3ng c\u00e1o mobile apps, ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean apps v\u00e0 c\u1ea3 tr\u00ean mobile\u2026<\/p>\n<h2><span id=\"4_Full-stack_marketer_toa_sang_o_moi_truong_nao\"><b><\/b><strong><b>4. Full-stack marketer t\u1ecfa s\u00e1ng \u1edf m\u00f4i tr\u01b0\u1eddng n\u00e0o?<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/her_vn_Full_stack_marketer_24e450b84a.jpg\" alt=\"Full stack marketer l\u00e0 g\u00ec\" width=\"4076\" height=\"2151\" title=\"\"><\/p>\n<p>N\u00f3i m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng\u00a0nh\u01b0, h\u1ecd l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t trong c\u00e1c start-ups v\u00e0 c\u00e1c c\u00f4ng ty nh\u1ecf\u00a0v\u00ec\u00a0y\u00eau c\u1ea7u m\u1ed9t ph\u1ea1m vi k\u1ef9 n\u0103ng r\u1ed9ng. S\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng full-stack marketer n\u00e0y s\u1ebd mang l\u1ea1i m\u1ed9t \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n. Nh\u1eefng c\u00f4ng ty c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 t\u0103ng tr\u01b0\u1edfng\u00a0c\u00f3 th\u1ec3\u00a0s\u1ebd c\u1ea7n nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 s\u00e1ng ki\u1ebfn, tinh th\u1ea7n v\u00e0 kh\u1ea3 n\u0103ng theo d\u1ef1 \u00e1n t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i.<\/p>\n<p>C\u00e1c c\u00f4ng ty\u00a0c\u1ee7a\u00a0t\u1eadp \u0111o\u00e0n l\u1edbn c\u00f3 xu h\u01b0\u1edbng chia th\u00e0nh c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 c\u00f4ng vi\u1ec7c t\u00e1ch bi\u1ec7t\u00a0v\u1edbi\u00a0nhau (silo), \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n cao, full-stack marketer v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Cho d\u00f9 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng tham gia v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a marketing, \u0111\u1ed9 r\u1ed9ng v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, s\u1ef1 th\u00e1o v\u00e1t v\u00e0 kh\u1ea3 n\u0103ng bao qu\u00e1t c\u1ee7a h\u1ecd s\u1ebd mang l\u1ea1i s\u1ef1 h\u1ee3p t\u00e1c t\u1ed1t v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 m\u1ee5c ti\u00eau chung \u0111\u1ebfn m\u1ed9t hi\u1ec7u qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/p>\n<p>\u0110i\u1ec3m chung c\u1ee7a full-stack marketers l\u00e0 trong b\u1ea5t k\u1ef3 doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c n\u00e0o l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a marketing cho doanh nghi\u1ec7p, t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t chuy\u00ean m\u00f4n \u1edf m\u1ed9t l\u0129nh v\u1ef1c chuy\u00ean bi\u1ec7t. H\u1ecd c\u00f3 m\u1ed9t t\u01b0 duy ph\u00e1t tri\u1ec3n, \u0111i\u1ec1u m\u00e0 Dr Travis Bradberry nh\u1eadn x\u00e9t\u00a0v\u1ec1 vi\u1ec7c n\u00e0y\u00a0c\u00f2n quan tr\u1ecdng h\u01a1n c\u1ea3 s\u1ef1 th\u00f4ng minh.<\/p>\n<h2><span id=\"5_Nhung_cong_viec_cua_mot_Marketer_trong_cong_ty\"><b><\/b><strong><b>5. Nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Marketer trong c\u00f4ng ty<\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Len_ke_hoachvamuc_tieu_ro_rang_cho_cong_viec\"><strong><b>L\u00ean k\u1ebf ho\u1ea1ch<\/b><\/strong><strong><b>\u00a0v\u00e0<\/b><\/strong><strong><b>\u00a0m\u1ee5c ti\u00eau <\/b><\/strong><strong><b>r\u00f5 r\u00e0ng <\/b><\/strong><strong><b>cho c\u00f4ng vi\u1ec7c<\/b><\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 l\u00e0m tr\u00ean con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t marketer chuy\u00ean nghi\u1ec7p. Kh\u00f4ng nh\u1eefng th\u1ebf ph\u1ea3i l\u00ean l\u00ean k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng cho c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y m\u00e0 b\u1ea1n c\u00f2n ph\u1ea3i thi\u1ebft k\u1ebf m\u1ed9t k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 t\u1ec9 m\u1ec9 cho c\u00e1c d\u1ef1 \u00e1n m\u00e0 m\u00ecnh ph\u1ee5 tr\u00e1ch.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/tong-hop-ke-hoach-kinh-doanh-mau-hay-nhat-tu-a-z\/\">T\u1ed5ng h\u1ee3p k\u1ebf ho\u1ea1ch kinh doanh m\u1eabu hay nh\u1ea5t t\u1eeb a \u2013 z<\/a><\/p><\/blockquote>\n<h3><span id=\"Quan_sat_va_nghien_cuu_doi_thu_canh_tranh\"><strong><b>Quan s\u00e1<\/b><\/strong><strong><b>t v\u00e0 <\/b><\/strong><strong><b>nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/phan-tich-du-lieu.png\" alt=\"Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\" width=\"1463\" height=\"756\" title=\"\"><\/p>\n<p>D\u00f9 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hay l\u00e0m vi\u1ec7c \u1edf b\u1ea5t k\u1ef3 trong m\u1ed9t c\u00f4ng ty\/doanh nghi\u1ec7p n\u00e0o hay t\u1ef1 m\u00ecnh Startup th\u00ec c\u0169ng s\u1ebd c\u00f3 nh\u1eefng \u201ch\u00f2n \u0111\u00e1 l\u1edbn\u201d c\u1ea3n \u0111\u01b0\u1eddng mang t\u00ean \u2013 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u00ednh v\u00ec v\u1eady, l\u00e0 m\u1ed9t marketer chuy\u00ean nghi\u1ec7p b\u1ea1n ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh \u2013 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3, c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 c\u00f3 th\u1ec3 h\u1ea1 g\u1ee5c h\u1ecd m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng\u00a0v\u00e0 \u00edt t\u1ed1n k\u00e9m nh\u1ea5t.<\/p>\n<h3><span id=\"Tim_hieuvanghien_cuu_khach_hang_muc_tieu\"><strong><b>T\u00ecm hi\u1ec3u<\/b><\/strong><strong><b>\u00a0v\u00e0<\/b><\/strong><strong><b>\u00a0nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/strong><\/span><\/h3>\n<p>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 \u00a0\u201cc\u1ea7n c\u00e2u c\u01a1m\u201d c\u1ee7a b\u1ea1n ho\u1eb7c c\u0169ng nh\u01b0 c\u1ea3 doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady, khi b\u1eaft \u0111\u1ea7u \u0111\u1ec3\u00a0th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hay m\u1ed9t chi\u1ebfn d\u1ecbch marketing n\u00e0o \u0111\u00f3\u00a0th\u00ec\u00a0\u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u1ed9t marketer chuy\u00ean nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0m ch\u00ednh l\u00e0 t\u00ecm hi\u1ec3u, x\u00e1c \u0111\u1ecbnh v\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch l\u00e0 d\u1ef1a v\u00e0o nh\u00e2n kh\u1ea9u h\u1ecdc; th\u00f3i quen, s\u1edf th\u00edch ho\u1eb7c nhu c\u1ea7u ti\u00eau d\u00f9ng; c\u00e1c v\u1ea5n \u0111\u1ec1\u00a0v\u1ec1\u00a0x\u00e3 h\u1ed9i h\u1ecd quan t\u00e2m\u00a0nh\u01b0; k\u00eanh fanpage Facebook\/Youtube\/Tiktok,\u2026 h\u1ecd theo d\u00f5i\u2026<\/p>\n<h3><span id=\"Lang_nghe_theo_phan_hoi_tu_truyen_thong_va_khach_hang\"><strong><b>L\u1eafng nghe <\/b><\/strong><strong><b>theo <\/b><\/strong><strong><b>ph\u1ea3n h\u1ed3i t\u1eeb truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng<\/b><\/strong><\/span><\/h3>\n<p>M\u1ed9t marketer chuy\u00ean nghi\u1ec7p l\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft l\u1eafng nghe xem truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 ph\u1ea3n h\u1ed3i nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty m\u00ecnh. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng\u00a0v\u00e0 \u0111\u01b0a ra\u00a0\u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<h2><span id=\"Loi_ket\"><strong><b>L\u1eddi k\u1ebft<\/b><\/strong><\/span><\/h2>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin v\u1ec1 <strong>full stack marketer l\u00e0 g\u00ec<\/strong> c\u0169ng nh\u01b0 nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t full stack marketer. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ecbnh ngh\u0129a v\u1ec1 full stack marketer l\u00e0 g\u00ec v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t full stack marketer chuy\u00ean nghi\u1ec7p.<\/p>\n<p style=\"text-align: right;\">D\u01b0\u01a1ng C\u1ea3m &#8211; T\u1ed5ng h\u1ee3p, Ch\u1ec9nh s\u1eeda<\/p>\n<p style=\"text-align: right;\">(Ngu\u1ed3n tham kh\u1ea3o: ngaocontent.com, conversion.vn, marketingai.vn)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1edbi s\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng nhanh ch\u00f3ng c\u1ee7a nhi\u1ec1u c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p nh\u01b0 hi\u1ec7n nay, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i, ph\u00e1t tri\u1ec3n v\u00e0 ghi d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh nh\u1eefng chi\u1ebfn d\u1ecbch marketing thu h\u00fat v\u00e0 n\u1ed5i b\u1eadt. \u0110\u1ec3 l\u00e0m [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1209],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6832"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6832"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6832\/revisions"}],"predecessor-version":[{"id":6839,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6832\/revisions\/6839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/6833"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}