{"id":6822,"date":"2022-02-12T15:25:58","date_gmt":"2022-02-12T08:25:58","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6822"},"modified":"2022-01-23T16:03:40","modified_gmt":"2022-01-23T09:03:40","slug":"customer-insight-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/customer-insight-la-gi\/","title":{"rendered":"Customer insight l\u00e0 g\u00ec? 4 y\u1ebfu t\u1ed1 gi\u00fap x\u00e2y d\u1ef1ng customer insight"},"content":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi n\u1eafm quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng khi ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 mua. V\u00ec th\u1ebf, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n trong h\u00e0ng ng\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec th\u1ebf vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c <strong>customer insight l\u00e0 g\u00ec<\/strong> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng gi\u00fap b\u1ea1n chi\u1ebfn th\u1eafng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng <a href=\"https:\/\/sum.vn\/\">sum.vn<\/a> t\u00ecm hi\u1ec3u customer insight l\u00e0 g\u00ec v\u00e0 4 y\u1ebfu t\u1ed1 gi\u00fap x\u00e2y d\u1ef1ng customer insight qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Customer_Insight_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Customer Insight l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Customer_Insight_lade_lam_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Customer Insight l\u00e0\u00a0\u0111\u1ec3 l\u00e0m g\u00ec?<\/a><\/li><li><a href=\"#3_Vai_tro_cua_insight_trong_cac_hoat_dong_cua_marketing\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Vai tr\u00f2 c\u1ee7a insight trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a marketing<\/a><ul><li><a href=\"#Giup_gia_tang_ve_doanh_thu_va_thi_phan\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Gi\u00fap gia t\u0103ng v\u1ec1 doanh thu v\u00e0 th\u1ecb ph\u1ea7n<\/a><\/li><li><a href=\"#Giup_gia_tang_loi_the_trong_canh_tranh_so_voi_cac_doi_thu\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Gi\u00fap gia t\u0103ng l\u1ee3i th\u1ebf trong c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7<\/a><\/li><li><a href=\"#La_co_so_cho_su_thay_doi_chien_luoc_de_thich_nghiduoctrong_tung_hoan_canh\"><span class=\"toc_number toc_depth_2\">3.3<\/span> L\u00e0 c\u01a1 s\u1edf cho s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00edch nghi\u00a0\u0111\u01b0\u1ee3c\u00a0trong t\u1eebng ho\u00e0n c\u1ea3nh<\/a><\/li><\/ul><\/li><li><a href=\"#4_Mot_vai_dac_tinh_cua_customer_insight\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. M\u1ed9t v\u00e0i \u0111\u1eb7c t\u00ednh c\u1ee7a customer insight<\/a><ul><li><a href=\"#Khong_phai_lamotsu_that_hien_nhien\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Kh\u00f4ng ph\u1ea3i l\u00e0\u00a0m\u1ed9t\u00a0s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean<\/a><\/li><li><a href=\"#Khong_chi_la_dua_tren_mot_loai_data\"><span class=\"toc_number toc_depth_2\">4.2<\/span> Kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ef1a tr\u00ean m\u1ed9t lo\u1ea1i data<\/a><\/li><li><a href=\"#Dua_tren_insight_co_the_dua_ra_duoc_mot_hanh_dong_thuc_te\"><span class=\"toc_number toc_depth_2\">4.3<\/span> D\u1ef1a tr\u00ean insight c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c m\u1ed9t h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf<\/a><\/li><li><a href=\"#Hanh_dong_ke_tren_neu_duoc_thuc_hien_thi_phai_co_kha_nang_dethuyet_phuc_duoc_khach_hang_thay_doi_hanh_vi_cua_ho\"><span class=\"toc_number toc_depth_2\">4.4<\/span> H\u00e0nh \u0111\u1ed9ng k\u1ec3 tr\u00ean n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00ec ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3\u00a0thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd<\/a><\/li><li><a href=\"#Su_thay_doi_ve_cac_hanh_vi_phai_mang_lailoi_ich_cho_ca_hai_ben\"><span class=\"toc_number toc_depth_2\">4.5<\/span> S\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u00e1c h\u00e0nh vi ph\u1ea3i mang l\u1ea1i\u00a0l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean<\/a><\/li><\/ul><\/li><li><a href=\"#5_Mot_vaiyeu_to_xay_dung_customer_insight\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. M\u1ed9t v\u00e0i\u00a0y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng customer insight<\/a><ul><li><a href=\"#Chat_luong_data_tot\"><span class=\"toc_number toc_depth_2\">5.1<\/span> Ch\u1ea5t l\u01b0\u1ee3ng data t\u1ed1t<\/a><\/li><li><a href=\"#Motsonhom_chuyen_gia_phan_tich\"><span class=\"toc_number toc_depth_2\">5.2<\/span> M\u1ed9t\u00a0s\u1ed1\u00a0nh\u00f3m chuy\u00ean gia ph\u00e2n t\u00edch<\/a><\/li><li><a href=\"#Customer_research\"><span class=\"toc_number toc_depth_2\">5.3<\/span> Customer research<\/a><\/li><li><a href=\"#Database_va_phan_khuc_cua_thi_truong\"><span class=\"toc_number toc_depth_2\">5.4<\/span> Database v\u00e0 ph\u00e2n kh\u00fac c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li><a href=\"#6_Uu_diem_cua_Customer_Insight_la_gi\"><span class=\"toc_number toc_depth_1\">6<\/span> 6. \u01afu \u0111i\u00ea\u0309m cu\u0309a Customer Insight la\u0300 gi\u0300?<\/a><\/li><li><a href=\"#7_Nhuoc_diem_cua_Customer_Insight_la_gi\"><span class=\"toc_number toc_depth_1\">7<\/span> 7. Nh\u01b0\u01a1\u0323c \u0111i\u00ea\u0309m cu\u0309a Customer Insight la\u0300 gi\u0300?<\/a><\/li><li><a href=\"#Loi_ket\"><span class=\"toc_number toc_depth_1\">8<\/span> L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Customer_Insight_la_gi\"><b><\/b><strong><b>1. Customer Insight <\/b><\/strong><strong><b>l\u00e0 g\u00ec?<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/Insight-lC3A0-gC3AC.jpg\" alt=\"Consumer Insight l\u00e0 g\u00ec\" width=\"1698\" height=\"1131\" title=\"\"><\/p>\n<p><strong><b>Customer Insight <\/b><\/strong><strong><b>l\u00e0 g\u00ec<\/b><\/strong>? Customer Insight l\u00e0 nh\u1eefng suy ngh\u0129 v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng \u1ea9n gi\u1ea5u s\u00e2u b\u00ean trong. N\u1ebfu th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng\u00a0v\u1ea5n \u0111\u1ec1\u00a0mong mu\u1ed1n th\u1ea7m k\u00edn n\u00e0y, nh\u00e3n h\u00e0ng n\u00e0y s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p l\u00e0m\u00a0cho\u00a0kh\u00e1ch h\u00e0ng\u00a0c\u1ea3m\u00a0tho\u1ea3 m\u00e3n v\u00e0 tin d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m\u00a0n\u00e0y h\u01a1n.<\/p>\n<p>Customer Insight l\u00e0 vi\u1ec7c (t\u00ecm c\u00e1ch) th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc \u00fd ngh\u0129\/ mong mu\u1ed1n\/ s\u1ef1 th\u1ef1c l\u00e0 \u1ea9n d\u1ea5u n\u1eb1m s\u00e2u trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a \u0111\u01b0\u1ee3c n\u00f3i ra r\u00f5 r\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 v\u01b0\u1ee3t l\u00ean tr\u00ean c\u1ea3 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng t\u1ef1 x\u00e1c \u0111\u1ecbnh cho b\u1ea3n th\u00e2n.<\/p>\n<p>Customer Insight l\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ed9ng c\u01a1 (motivation) s\u00e2u b\u00ean trong th\u00fac \u0111\u1ea9y\/ \u0111i\u1ec1u khi\u1ec3n h\u00e0nh vi v\u00e0 c\u00e1ch \u1ee9ng x\u1eed c\u00e1c quy\u1ebft \u0111\u1ecbnh\/ h\u00e0nh \u0111\u1ed9ng (decision making, behaviour,\u2026) c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/huong-dan-cach-tiep-can-khach-hang\/\">H\u01b0\u1edbng d\u1eabn c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi nh\u1ea5t 2020<\/a><\/p><\/blockquote>\n<h2><span id=\"2_Customer_Insight_lade_lam_gi\"><b><\/b><strong><b>2. Customer Insight <\/b><\/strong><strong><b>l\u00e0<\/b><\/strong><strong><b>\u00a0\u0111\u1ec3 l\u00e0m g\u00ec?<\/b><\/strong><\/span><\/h2>\n<p>Insight c\u00f9ng v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft\u00a0chuy\u00ean s\u00e2u\u00a0v\u1ec1 ng\u00e0nh h\u00e0ng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng cho 1 chi\u1ebfn l\u01b0\u1ee3c marketing, s\u1ef1 ki\u1ec7n ho\u1eb7c \u0111\u00f4i khi ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 m\u1eabu content marketing. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd ph\u1ea3i n\u00f3i\u00a0l\u00ean r\u1eb1ng \u201cTuy\u1ec7t v\u1eddi\u00a0qu\u00e1, sao \u0111\u00fang \u00fd t\u00f4i qu\u00e1 v\u1eady\u201d. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u00e2y ra \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng r\u1ea5t m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi\u00a0nh\u1eefng\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u00e0\u00a0s\u1ea3n ph\u1ea9m.<\/p>\n<p>Tuy nhi\u00ean, vi\u1ec7c t\u00ecm \u0111\u01b0\u1ee3c Insight \u0111\u00e3 kh\u00f3, th\u1ebf nh\u01b0ng \u1ee9ng d\u1ee5ng ch\u00fang v\u00e0o trong kinh doanh s\u1ebd c\u00f2n kh\u00f3 h\u01a1n th\u1ebf\u00a0r\u1ea5t nhi\u1ec1u. Doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p\u00a0v\u1edbi\u00a0Customer Insight c\u00f9ng v\u1edbi Brand Insight \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang h\u01b0\u1edbng\u00a0nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<h2><span id=\"3_Vai_tro_cua_insight_trong_cac_hoat_dong_cua_marketing\"><b><\/b><strong><b>3. Vai tr\u00f2 c\u1ee7a insight trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng <\/b><\/strong><strong><b>c\u1ee7a <\/b><\/strong><strong><b>marketing<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/customer-insight-2.jpg\" alt=\"customer insight\" width=\"1000\" height=\"823\" title=\"\"><\/p>\n<p>Khi ph\u00e2n t\u00edch \u0111\u00fang v\u1ec1 insight kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 \u0111i\u1ec3m thu\u1eadn l\u1ee3i \u0111\u1ec3\u00a0c\u00f3 th\u1ec3\u00a0nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o n\u00ean m\u1ed9t th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a marketing.<\/p>\n<h3><span id=\"Giup_gia_tang_ve_doanh_thu_va_thi_phan\"><strong><b>Gi\u00fap gia t\u0103ng <\/b><\/strong><strong><b>v\u1ec1 <\/b><\/strong><strong><b>doanh thu v\u00e0 th\u1ecb ph\u1ea7n<\/b><\/strong><\/span><\/h3>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh\u00a0m\u1ed9t c\u00e1ch\u00a0\u0111\u00fang v\u1ec1 insight\u00a0l\u00e0\u00a0kh\u00e1ch h\u00e0ng gi\u00fap t\u00ecm hi\u1ec3u r\u00f5\u00a0h\u01a1n\u00a0\u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a ho\u1ea1t \u0111\u1ed9ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ec1 ra c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u1eadp trung\u00a0\u0111\u1ec3 c\u00f3 th\u1ec3\u00a0n\u00e2ng cao c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian\u00a0h\u01a1n, c\u00f4ng s\u1ee9c v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3\u00a0x\u1ee9ng \u0111\u00e1ng.<\/p>\n<h3><span id=\"Giup_gia_tang_loi_the_trong_canh_tranh_so_voi_cac_doi_thu\"><strong><b>Gi\u00fap gia t\u0103ng l\u1ee3i th\u1ebf <\/b><\/strong><strong><b>trong <\/b><\/strong><strong><b>c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7<\/b><\/strong><\/span><\/h3>\n<p>Insight l\u00e0 c\u00e1c c\u0103n c\u1ee9 quan tr\u1ecdng \u0111\u1ec3\u00a0c\u00f3 th\u1ec3\u00a0\u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n\u00a0\u0111\u01b0\u1ee3c\u00a0l\u00e2u d\u00e0i\u00a0h\u01a1n\u00a0trong t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft\u00a0\u0111\u01b0\u1ee3c\u00a0c\u01a1 h\u1ed9i \u0111\u1ec3\u00a0tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng\u00a0t\u1eeb \u0111\u00f3 c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf\u00a0h\u01a1n\u00a0trong tay.<\/p>\n<p>D\u1ef1a v\u00e0o c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch\u00a0\u0111\u01b0\u1ee3c\u00a0v\u00e0 \u0111\u01b0a ra nghi\u00ean c\u1ee9u b\u1ea1n \u0111\u1ec3\u00a0c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i\u00a0m\u1ed9t c\u00e1ch\u00a0hi\u1ec7u qu\u1ea3\u00a0nh\u1ea5t. Vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t\u00a0l\u00e0\u00a0h\u1ee3p xu th\u1ebf s\u1ebd thu h\u00fat\u00a0\u0111\u01b0\u1ee3c nhi\u1ec1u\u00a0kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng \u0111\u01b0\u1ee3c s\u1ee9c c\u1ea1nh tranh r\u1ea5t l\u1edbn.<\/p>\n<h3><span id=\"La_co_so_cho_su_thay_doi_chien_luoc_de_thich_nghiduoctrong_tung_hoan_canh\"><strong><b>L\u00e0 c\u01a1 s\u1edf cho s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u00edch nghi<\/b><\/strong><strong><b>\u00a0\u0111\u01b0\u1ee3c<\/b><\/strong><strong><b>\u00a0trong t\u1eebng ho\u00e0n c\u1ea3nh<\/b><\/strong><\/span><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng kinh doanh bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh trong t\u1eebng giai \u0111o\u1ea1n\u00a0v\u00e0 vi\u1ec7c th\u00edch nghi,\u00a0thay \u0111\u1ed5i l\u00e0 c\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ec3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c l\u00e2u d\u00e0i\u00a0h\u01a1n. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang insight kh\u00e1ch h\u00e0ng,\u00a0\u0111\u01b0\u1ee3c\u00a0d\u1ef1 \u0111o\u00e1n \u0111\u00fang xu h\u01b0\u1edbng s\u1ebd l\u00e0 c\u00e1c c\u01a1 s\u1edf \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng\u00a0v\u1ec1\u00a0marketing v\u00e0 kinh doanh, insight l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1ch thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, gia t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i th\u1ebf.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/uu-die%cc%89m-cu%cc%89a-marketing\/\">\u01afu \u0111i\u00ea\u0309m cu\u0309a marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing<\/a><\/p><\/blockquote>\n<h2><span id=\"4_Mot_vai_dac_tinh_cua_customer_insight\"><b><\/b><strong><b>4. M\u1ed9t <\/b><\/strong><strong><b>v\u00e0i <\/b><\/strong><strong><b>\u0111\u1eb7c t\u00ednh c\u1ee7a customer insight<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/word-image-4.png\" alt=\"\" width=\"1200\" height=\"900\" title=\"\"><\/p>\n<h3><span id=\"Khong_phai_lamotsu_that_hien_nhien\"><strong><b>Kh\u00f4ng ph\u1ea3i l\u00e0<\/b><\/strong><strong><b>\u00a0m\u1ed9t<\/b><\/strong><strong><b>\u00a0s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean<\/b><\/strong><\/span><\/h3>\n<p>N\u1ebfu n\u00f3\u00a0c\u00f3 th\u1ec3\u00a0hi\u1ec3n nhi\u00ean th\u00ec n\u00f3 c\u00f3 th\u1ec3 \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u. V\u00ed d\u1ee5\u00a0nh\u01b0: d\u1ef1a v\u00e0o Google Analytics, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft r\u1eb1ng c\u00f3 70% kh\u00e1ch vi\u1ebfng th\u0103m l\u00e0 trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u2013 24 tu\u1ed5i, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 suy ra \u0111a s\u1ed1 kh\u00e1ch \u0111\u00ean vi\u1ebfng th\u0103m c\u1ee7a website \u0111a ph\u1ea7n l\u00e0 ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i. \u0110i\u1ec1u n\u00e0y qu\u00e1 hi\u1ec3n nhi\u00ean n\u00ean n\u00f3 kh\u00f4ng th\u1ec3 g\u1ecdi \u0111\u00e2y l\u00e0 insight.<\/p>\n<h3><span id=\"Khong_chi_la_dua_tren_mot_loai_data\"><strong><b>Kh\u00f4ng ch\u1ec9 <\/b><\/strong><strong><b>l\u00e0 <\/b><\/strong><strong><b>d\u1ef1a tr\u00ean m\u1ed9t lo\u1ea1i data<\/b><\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u1ea7n bi\u1ebft k\u1ebft h\u1ee3p nhi\u1ec1u ngu\u1ed3n, nhi\u1ec1u ch\u1ec9 s\u1ed1, nhi\u1ec1u d\u1eef li\u1ec7u\u00a0v\u00e0\u00a0nhi\u1ec1u th\u1ec3 lo\u1ea1i th\u00ec m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra\u00a0\u0111\u01b0\u1ee3c\u00a0c\u00e1c insight ch\u00ednh x\u00e1c.<\/p>\n<p>V\u00ed d\u1ee5\u00a0nh\u01b0: n\u1ebfu b\u1ea1n\u00a0c\u00f3 th\u1ec3\u00a0ch\u1ec9 nh\u00ecn v\u00e0o ch\u1ec9 s\u1ed1\u00a0c\u1ee7a\u00a0bounce rate (s\u1ed1 ng\u01b0\u1eddi v\u00e0o website v\u00e0 c\u00f3 th\u1ec3 tho\u00e1t ra ngay m\u00e0 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c) cao tr\u00ean m\u1ed9t trang web m\u00e0 \u0111\u00e1nh gi\u00e1 r\u1eb1ng\u00a0l\u00e0 \u00a0n\u1ed9i dung trang \u0111\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1t th\u00ec c\u00f3 th\u1ec3 kh\u00f4ng ch\u00ednh x\u00e1c v\u00ec n\u00f3 c\u00f3 th\u1ec3 trang \u0111\u00f3 cung c\u1ea5p \u0111\u01b0\u1ee3c n\u1ed9i dung r\u1ea5t \u0111\u1ea7y \u0111\u1ee7 v\u00e0 h\u1eefu \u00edch n\u00ean kh\u00e1ch v\u00e0o \u0111\u1ecdc n\u1ed9i dung xong th\u00ec\u00a0r\u1ea5t\u00a0h\u00e0i l\u00f2ng, kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i t\u00ecm ki\u1ebfm hay xem th\u00eam c\u00e1c th\u00f4ng tin kh\u00e1c n\u1eefa n\u00ean r\u1eddi kh\u1ecfi web lu\u00f4n, t\u1ea1o n\u00ean m\u1ed9t bounce rate cao.<\/p>\n<p>Tuy nhi\u00ean, n\u1ebfu b\u1ea1n\u00a0c\u00f3 th\u1ec3\u00a0s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi c\u00e1c ch\u1ec9 s\u1ed1 bounce rate v\u00e0 ch\u1ec9 s\u1ed1 time on page (th\u1eddi gian kh\u00e1ch\u00a0\u0111\u1ebfn\u00a0vi\u1ebfng th\u0103m \u1edf tr\u00ean website) \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00ec n\u00f3 s\u1ebd\u00a0c\u00f3 th\u1ec3\u00a0ch\u00ednh x\u00e1c h\u01a1n. N\u1ebfu bounce rate cao v\u00e0 time on page c\u1ee7a kh\u00e1ch \u0111\u1ebfn vi\u1ebfng th\u0103m cao, t\u1ee9c l\u00e0 m\u1ed9t n\u1ed9i dung trang t\u1ed1t. N\u1ebfu bounce rate cao nh\u01b0ng time on page l\u1ea1i th\u1ea5p, t\u1ee9c l\u00e0 m\u1ed9t n\u1ed9i dung trang th\u1eadt s\u1ef1 c\u00f3\u00a0nh\u1eefng\u00a0v\u1ea5n \u0111\u1ec1. B\u1edfi v\u1eady, vi\u1ec7c k\u1ebft h\u1ee3p\u00a0v\u1edbi\u00a0nhi\u1ec1u ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra insight m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 s\u00e2u s\u1eafc h\u01a1n.<\/p>\n<h3><span id=\"Dua_tren_insight_co_the_dua_ra_duoc_mot_hanh_dong_thuc_te\"><strong><b>D\u1ef1a tr\u00ean insight c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c <\/b><\/strong><strong><b>m\u1ed9t <\/b><\/strong><strong><b>h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf<\/b><\/strong><\/span><\/h3>\n<p>N\u1ebfu ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0\u00a0m\u1ed9t\u00a0l\u00fd thuy\u1ebft m\u00e0 kh\u00f4ng \u00e1p d\u1ee5ng hay ki\u1ec3m ch\u1ee9ng \u0111\u01b0\u1ee3c th\u00ec c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 insight. V\u00ed d\u1ee5\u00a0nh\u01b0: c\u00f4ng ty b\u1ea1n c\u00f3\u00a0th\u1ec3 c\u00f3\u00a02 m\u1ea3ng kinh doanh: B2B (kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p) v\u00e0 B2C (kh\u00e1ch h\u00e0ng l\u1ebb). M\u1ea3ng kh\u00e1ch h\u00e0ng B2B th\u00ec \u0111ang r\u1ea5t t\u1ed1t nh\u01b0ng c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n doanh thu t\u1eeb nh\u00f3m B2C h\u01a1n.<\/p>\n<p>Sau khi nghi\u00ean c\u1ee9u nh\u00f3m B2C th\u00ec b\u1ea1n c\u1ea7n r\u00fat ra nh\u1eadn \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng l\u1ebb s\u1ebd r\u1ea5t th\u00edch\u00a0h\u1ee3p \u0111\u1ec3\u00a0gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 cho b\u1ea1n b\u00e8 v\u00e0\u00a0s\u1ebd\u00a0nh\u1eadn\u00a0\u0111\u01b0\u1ee3c\u00a0hoa h\u1ed3ng. T\u1eeb \u0111\u00f3 b\u1ea1n\u00a0c\u00f3 th\u1ec3 suy\u00a0ngh\u0129 r\u1eb1ng c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng\u00a0\u0111\u1ec3\u00a0gi\u1edbi thi\u1ec7u cho kh\u00e1ch h\u00e0ng (referral) \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u00fap gia t\u0103ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch v\u00e0 doanh thu.<\/p>\n<p>Tuy nhi\u00ean tr\u00ean th\u1ef1c t\u1ebf th\u00ec h\u1ec7 th\u1ed1ng n\u00e0y l\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ee7a c\u00f4ng ty hi\u1ec7n gi\u1edd v\u1ec1: nh\u00e2n l\u1ef1c (t\u1ed1n qu\u00e1 nhi\u1ec1u nh\u00e2n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng), chi ph\u00ed (\u0111\u1ea7u t\u01b0 \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng\u00a0m\u1ed9t\u00a0h\u1ec7 th\u1ed1ng referral) v\u00e0 th\u1eddi gian (6 th\u00e1ng \u0111\u1ec3 c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng) ==&gt; Nh\u1eadn \u0111\u1ecbnh r\u00fat ra kh\u00f4ng th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c t\u1ebf (khoan n\u00f3i t\u1edbi chuy\u1ec7n t\u1ed1t hay kh\u00f4ng t\u1ed1t) th\u00ec kh\u00f4ng g\u1ecdi l\u00e0 insight \u0111\u01b0\u1ee3c, m\u00e0 cu\u1ed1i c\u00f9ng ch\u1ec9 l\u00e0 nh\u1eadn \u0111\u1ecbnh v\u00e0 suy ngh\u0129.<\/p>\n<h3><span id=\"Hanh_dong_ke_tren_neu_duoc_thuc_hien_thi_phai_co_kha_nang_dethuyet_phuc_duoc_khach_hang_thay_doi_hanh_vi_cua_ho\"><strong><b>H\u00e0nh \u0111\u1ed9ng k\u1ec3 tr\u00ean n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00ec ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng <\/b><\/strong><strong><b>\u0111\u1ec3<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><strong><b>thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd<\/b><\/strong><\/span><\/h3>\n<p>V\u00ed d\u1ee5\u00a0nh\u01b0: b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng sau khi mua \u0111\u01b0\u1ee3c laptop, th\u00ec kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm mua th\u00eam m\u1ed9t con chu\u1ed9t m\u00e1y t\u00ednh. T\u1eeb insight c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\u00a0v\u1ec1 \u00a0h\u00e0ng n\u00e0y\u00a0v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t\u00a0m\u1ed9t\u00a0s\u1ea3n ph\u1ea9m chu\u1ed9t m\u00e1y t\u00ednh b\u1ea1n mong mu\u1ed1n b\u00e1n k\u00e8m ngay b\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m laptop \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 mua h\u00e0ng -&gt; n\u1ebfu kh\u00e1ch h\u00e0ng ch\u1ecbu mua c\u1ea3 2 s\u1ea3n ph\u1ea9m\u00a0c\u00f9ng m\u1ed9t l\u00fac\u00a0t\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd (mua 2 s\u1ea3n ph\u1ea9m thay v\u00ec m\u00faa 1\u00a0s\u1ea3n ph\u1ea9m).<\/p>\n<h3><span id=\"Su_thay_doi_ve_cac_hanh_vi_phai_mang_lailoi_ich_cho_ca_hai_ben\"><strong><b>S\u1ef1 thay \u0111\u1ed5i v\u1ec1 <\/b><\/strong><strong><b>c\u00e1c <\/b><\/strong><strong><b>h\u00e0nh vi ph\u1ea3i mang <\/b><\/strong><strong><b>l\u1ea1i<\/b><\/strong><strong><b>\u00a0l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean<\/b><\/strong><\/span><\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5\u00a0nh\u01b0: vi\u1ec7c mua k\u00e8m 1 con chu\u1ed9t m\u00e1y t\u00ednh v\u00e0 laptop mang l\u1ea1i 1 gi\u00e1 tr\u1ecb m\u1edbi cho ng\u01b0\u1eddi mua h\u01a1n v\u00e0 mang l\u1ea1i doanh thu cao h\u01a1n cho b\u00ean b\u00e1n, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u1ea3 hai b\u00ean \u0111\u1ec1u\u00a0c\u00f9ng\u00a0c\u00f3 l\u1ee3i.<\/p>\n<p>M\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 s\u1ebd c\u00f3 nh\u1eefng suy ngh\u0129 v\u00e0 h\u00e0nh vi r\u1ea5t ri\u00eang v\u00e0 ch\u00fang ta c\u1ea7n\u00a0ph\u1ea3i nh\u00ecn th\u1ea5y\u00a0\u0111\u01b0\u1ee3c\u00a0m\u1ecdi th\u1ee9 xa h\u01a1n l\u00e0 data ho\u1eb7c con s\u1ed1. Ch\u00fang ta c\u0169ng c\u1ea7n\u00a0ph\u1ea3i\u00a0hi\u1ec3u bi\u1ebft r\u1eb1ng insight kh\u00e1ch h\u00e0ng l\u00e0 s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian, theo m\u1ed9t xu h\u01b0\u1edbng, theo m\u1ed9t c\u00f4ng ngh\u1ec7, theo th\u1eddi \u0111i\u1ec3m, theo m\u00f9a, theo tu\u1ed5i t\u00e1c v\u00e0 r\u1ea5t nhi\u1ec1u\u00a0y\u1ebfu t\u1ed1 r\u1ea5t kh\u00e1c n\u1eefa.<\/p>\n<p>N\u1ebfu b\u1ea1n ch\u1ec9 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi c\u0169 th\u00ec s\u1ebd kh\u00f4ng l\u00e0m s\u00e1ng t\u1ecf th\u00eam \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec m\u1edbi m\u1ebb v\u1ec1 vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00ec\u00a0d\u1ea7n d\u1ea7n c\u00e1c insight m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb c\u0169 k\u1ef9 v\u00e0 kh\u00f4ng c\u00f2n ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c n\u1eefa.<\/p>\n<h2><span id=\"5_Mot_vaiyeu_to_xay_dung_customer_insight\"><b><\/b><strong><b>5. M\u1ed9t <\/b><\/strong><strong><b>v\u00e0i<\/b><\/strong><strong><b>\u00a0y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng <\/b><\/strong><strong><b>cus<\/b><\/strong><strong><b>tomer insight<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/img_61ed192bd2281.\" alt=\"\" width=\"1388\" height=\"782\" title=\"\"><\/p>\n<h3><span id=\"Chat_luong_data_tot\"><strong><b>Ch\u1ea5t l\u01b0\u1ee3ng data t\u1ed1t<\/b><\/strong><\/span><\/h3>\n<p>Ch\u1ea5t l\u01b0\u1ee3ng data r\u1ea5t l\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c thu th\u1eadp c\u1ee7a customer insights. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t data ch\u1ea5t l\u01b0\u1ee3ng cao, nh\u01b0 nh\u1eefng k\u1ebft lu\u1eadn ho\u1eb7c k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn.<\/p>\n<h3><span id=\"Motsonhom_chuyen_gia_phan_tich\"><strong><b>M\u1ed9t<\/b><\/strong><strong><b>\u00a0s\u1ed1<\/b><\/strong><strong><b>\u00a0nh\u00f3m chuy\u00ean gia ph\u00e2n t\u00edch<\/b><\/strong><\/span><\/h3>\n<p>Vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00f3m ph\u00e2n t\u00edch data l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. H\u1ecd s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang suy ngh\u0129 v\u00e0 h\u00e0nh x\u1eed nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t nh\u00f3m ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p, th\u00ec th\u1eadt kh\u00f3 \u0111\u1ec3\u00a0c\u00f3 th\u1ec3\u00a0hi\u1ec3u d\u1eef li\u1ec7u \u0111ang cho b\u1ea1n bi\u1ebft\u00a0\u0111\u01b0\u1ee3c\u00a0\u0111i\u1ec1u g\u00ec.<\/p>\n<h3><span id=\"Customer_research\"><strong><b>Customer research<\/b><\/strong><\/span><\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i hi\u1ec3u\u00a0bi\u1ebft\u00a0v\u00e0 th\u1eeba nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 customer insights s\u1ebd gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac. \u0110\u1ec3 coa th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 kh\u00f4ng n\u00ean b\u1ecf qua c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a customer research c\u1ee7a b\u1ea1n, cho d\u00f9 l\u00e0 b\u1ea1n c\u00f3 \u0111\u1ed3ng \u00fd v\u1edbi h\u1ecd hay kh\u00f4ng.<\/p>\n<h3><span id=\"Database_va_phan_khuc_cua_thi_truong\"><strong><b>Database v\u00e0 ph\u00e2n kh\u00fac <\/b><\/strong><strong><b>c\u1ee7a <\/b><\/strong><strong><b>th\u1ecb tr\u01b0\u1eddng<\/b><\/strong><\/span><\/h3>\n<p>Database marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing s\u1eed d\u1ee5ng database c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3\u00a0qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n nh\u01b0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c database n\u00e0y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c t\u00ednh c\u00e1ch, c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n<h2><span id=\"6_Uu_diem_cua_Customer_Insight_la_gi\"><b><\/b><strong><b>6. \u01afu \u0111i\u00ea\u0309m cu\u0309a Customer Insight la\u0300 gi\u0300?<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/customer-insight-lC3A0-gC3AC-2.png\" alt=\"\" width=\"1245\" height=\"710\" title=\"\"><\/p>\n<ul>\n<li><strong><b>Giu\u0301p t\u0103ng l\u01a1\u0323i th\u00ea\u0301 <\/b><\/strong><strong><b>c\u1ee7a vi\u1ec7c <\/b><\/strong><strong><b>ca\u0323nh tranh va\u0300 gia\u0300nh quy\u00ea\u0300n \u01b0u ti\u00ean: <\/b><\/strong>Nghi\u00ean c\u01b0\u0301u c\u00e1c th\u00f4ng tin c\u1ee7a Insight t\u00f4\u0301t l\u00e0, ba\u0323n se\u0303 c\u00f3 th\u1ec3 d\u01b0\u0323 \u0111oa\u0301n \u0111\u01b0\u01a1\u0323c\u00a0c\u00e1c\u00a0xu h\u01b0\u01a1\u0301ng pha\u0301t tri\u00ea\u0309n cu\u0309a thi\u0323 tr\u01b0\u01a1\u0300ng trong t\u01b0\u01a1ng lai. \u0110\u00e2y chi\u0301nh la\u0300 c\u00e1c y\u00ea\u0301u t\u00f4\u0301 c\u00f4\u0301t lo\u0303i \u0111\u00ea\u0309 c\u00f3 th\u1ec3 da\u0300nh \u0111\u01b0\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 trong vi\u00ea\u0323c \u0111i \u0111\u00e2\u0300u, chu\u00e2\u0309n bi\u0323 nh\u01b0\u0303ng ky\u0303 n\u0103ng c\u00e2\u0300n thi\u00ea\u0301t \u0111\u00ea\u0309 phu\u0323c vu\u0323 cho kha\u0301ch ha\u0300ng cu\u0309a mi\u0300nh m\u1ed9t c\u00e1ch th\u00e2\u0323t hi\u00ea\u0323u qua\u0309.<\/li>\n<li><strong><b>Gia t\u0103ng<\/b><\/strong><strong><b>\u00a0v\u1ec1<\/b><\/strong><strong><b> thi\u0323 ph\u00e2\u0300n: <\/b><\/strong>Th\u00e2\u0301u hi\u00ea\u0309u v\u1ec1 kha\u0301ch ha\u0300ng la\u0300 con \u0111\u01b0\u01a1\u0300ng ng\u0103\u0301n nh\u00e2\u0301t \u0111\u00ea\u0309 c\u00f3 th\u1ec3 \u0111i \u0111\u00ea\u0301n tra\u0301i tim cu\u0309a ho\u0323. May m\u0103\u0301n thay, Insight se\u0303 giu\u0301p ba\u0323n la\u0300m \u0111\u01b0\u01a1\u0323c m\u1ed9t \u0111i\u00ea\u0300u na\u0300y khi co\u0301 nh\u01b0\u0303ng ph\u00e2n ti\u0301ch \u0111u\u0301ng \u0111\u0103\u0301n\u00a0nh\u1ea5t. V\u00ec v\u00e2\u0323y n\u00ean, ca\u0301ch c\u00e1c doanh nghi\u00ea\u0323p \u0111\u00ea\u0300u s\u01b0\u0309 du\u0323ng customer insight \u0111\u00ea\u0309 t\u00f4\u0301i \u0111a ho\u0301a\u00a0c\u00e1c\u00a0doanh s\u00f4\u0301, chi\u00ea\u0301n th\u0103\u0301ng nh\u01b0\u0303ng \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh.<\/li>\n<li><strong><b>Thay \u0111\u00f4\u0309i <\/b><\/strong><strong><b>v\u1ec1 c\u00e1c <\/b><\/strong><strong><b>chi\u00ea\u0301n l\u01b0\u01a1\u0323c va\u0300 thi\u0301ch nghi <\/b><\/strong><strong><b>\u0111\u01b0\u1ee3<\/b><\/strong><strong><b>c <\/b><\/strong><strong><b>v\u01a1\u0301i th\u01a1\u0300i gian: <\/b><\/strong>Trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, n\u00ea\u0301u b\u1ea1n kh\u00f4ng thay \u0111\u00f4\u0309i \u0111\u01b0\u1ee3c ba\u0323n se\u0303 bi\u0323 bo\u0309 la\u0323i c\u00e1c trong cu\u00f4\u0323c \u0111ua. C\u00f4\u0301t lo\u0303i cu\u0309a s\u01b0\u0323 thay \u0111\u00f4\u0309i chi\u0301nh la\u0300 \u0111a\u0301p \u01b0\u0301ng \u0111\u01b0\u1ee3c nhu c\u00e2\u0300u cu\u0309a ng\u01b0\u01a1\u0300I\u00a0ti\u00eau \u00a0du\u0300ng. Chi\u0301nh vi\u0300 v\u00e2\u0323y, ha\u0303y chu\u0301 y\u0301 vi\u1ec7c ph\u00e2n ti\u0301ch c\u1ee7a Customer Insight \u0111\u00ea\u0309 la\u0300m \u0111\u01b0\u01a1\u0323c \u0111i\u00ea\u0300u na\u0300y nhe\u0301.<\/li>\n<\/ul>\n<h2><span id=\"7_Nhuoc_diem_cua_Customer_Insight_la_gi\"><b><\/b><strong><b>7. Nh\u01b0\u01a1\u0323c \u0111i\u00ea\u0309m cu\u0309a Customer Insight la\u0300 gi\u0300?<\/b><\/strong><\/span><\/h2>\n<ul>\n<li>Trong nhi\u00ea\u0300u tr\u01b0\u01a1\u0300ng h\u01a1\u0323p, vi\u00ea\u0323c t\u00f4\u0309ng k\u00ea\u0301t c\u00e1c d\u01b0\u0303 li\u00ea\u0323u Customer Insight chi\u0301nh xa\u0301c la\u0300 r\u00e2\u0301t kho\u0301;<\/li>\n<li>\u0110\u00f4i khi, vi\u1ec7c ng\u01b0\u01a1\u0300i du\u0300ng thay \u0111\u00f4\u0309i s\u01a1\u0309 thi\u0301ch cu\u0303ng nh\u01b0 nhu c\u00e2\u0300u r\u00e2\u0301t nhanh. Lu\u0301c na\u0300y, vi\u00ea\u0323ckh\u00f4ng\u00a0theo ki\u0323p t\u00f4\u0301c \u0111\u00f4\u0323 thay \u0111\u00f4\u0309i cu\u0309a kha\u0301ch ha\u0300ng th\u00f4ng qua ph\u00e2n ti\u0301ch la\u0300 r\u00e2\u0301t kho\u0301.<\/li>\n<li>Customer Insightl\u00e0\u00a0kh\u00f4ng th\u00ea\u0309 a\u0301p du\u0323ng \u0111\u01b0\u1ee3c cho nhi\u00ea\u0300u ki\u00ea\u0309u kha\u0301ch ha\u0300ng. Doanh nghi\u00ea\u0323p chi\u0309 co\u0301 th\u00ea\u0309 \u0111a\u0301p \u01b0\u0301ng \u0111\u01b0\u1ee3c 1 ki\u00ea\u0309u ho\u0103\u0323c 1 ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng cu\u0323 th\u00ea\u0309 na\u0300o \u0111o\u0301 ma\u0300 th\u00f4i.<\/li>\n<\/ul>\n<h2><span id=\"Loi_ket\"><strong><b>L\u1eddi k\u1ebft<\/b><\/strong><\/span><\/h2>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 <strong>customer insight l\u00e0 g\u00ec<\/strong> c\u0169ng nh\u01b0 4 b\u01b0\u1edbc gi\u00fap cho c\u00e1c marketer x\u00e2y d\u1ef1ng customer insight ph\u00f9 h\u1ee3p. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 gi\u00fap cho c\u00e1c marketer c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n customer insight l\u00e0 g\u00ec v\u00e0 x\u00e2y d\u1ef1ng cho m\u00ecnh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: right;\">D\u01b0\u01a1ng C\u1ea3m &#8211; T\u1ed5ng h\u1ee3p, Ch\u1ec9nh s\u1eeda<\/p>\n<p style=\"text-align: right;\">(Ngu\u1ed3n tham kh\u1ea3o: xuyenvietmedia.com, brandsvietnam.com, vietnambiz.vn)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 ng\u01b0\u1eddi n\u1eafm quy\u1ec1n ch\u1ee7 \u0111\u1ed9ng khi ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 mua. V\u00ec th\u1ebf, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n trong h\u00e0ng ng\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec th\u1ebf [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1209],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6822"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6822"}],"version-history":[{"count":3,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6822\/revisions"}],"predecessor-version":[{"id":6831,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6822\/revisions\/6831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/6823"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}