{"id":6805,"date":"2022-02-04T00:49:26","date_gmt":"2022-02-03T17:49:26","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6805"},"modified":"2022-01-23T01:01:52","modified_gmt":"2022-01-22T18:01:52","slug":"nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/nghien-cuu-thi-truong\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? 6 b\u01b0\u1edbc gi\u00fap cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ti\u1ebfn tr\u00ecnh gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. Kh\u00f4ng c\u00f3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ea7n h\u01b0\u1edbng t\u1edbi c\u0169ng nh\u01b0 m\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. V\u1eady nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 g\u00ec? H\u00e3y c\u00f9ng <a href=\"https:\/\/sum.vn\/\">sum.vn<\/a> t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Dinh_nghia_ve_nghien_cuu_thi_truong\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. \u0110\u1ecbnh ngh\u0129a v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/a><\/li><li><a href=\"#2_Muc_dich_cua_viec_nghien_cuu_thi_truong\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/a><ul><li><a href=\"#Xac_dinh_tep_khach_hangtiem_nang\"><span class=\"toc_number toc_depth_2\">2.1<\/span> X\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng\u00a0ti\u1ec1m n\u0103ng<\/a><\/li><li><a href=\"#Xac_dinh_nhu_cau_cua_thi_truong\"><span class=\"toc_number toc_depth_2\">2.2<\/span> X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#Xac_dinh_doi_thu_canh_tranh\"><span class=\"toc_number toc_depth_2\">2.3<\/span> X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li><a href=\"#Giam_thieu_rui_ro_cho_cong_ty\"><span class=\"toc_number toc_depth_2\">2.4<\/span> Gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho c\u00f4ng ty<\/a><\/li><li><a href=\"#Xay_dung_chien_luoc_quang_ba_phu_hop\"><span class=\"toc_number toc_depth_2\">2.5<\/span> X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p<\/a><\/li><\/ul><\/li><li><a href=\"#3_Mot_vai_phuong_phap_nghien_cuu_thi_truong_pho_bien\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. M\u1ed9t v\u00e0i ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn<\/a><ul><li><a href=\"#Hoi_nhan_vien\"><span class=\"toc_number toc_depth_2\">3.1<\/span> H\u1ecfi nh\u00e2n vi\u00ean<\/a><\/li><li><a href=\"#Nghien_cuu_khach_hang_thong_qua_phieu_gop_y\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng th\u00f4ng qua phi\u1ebfu g\u00f3p \u00fd<\/a><\/li><li><a href=\"#Nghien_cuu_thi_truong_thong_qua_cac_yeu_to_canh_tranh\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 c\u1ea1nh tranh<\/a><\/li><li><a href=\"#Nghien_cuu_thi_truong_thong_qua_khach_hang\"><span class=\"toc_number toc_depth_2\">3.4<\/span> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Nghien_cuu_tai_lieu_va_bao_cao\"><span class=\"toc_number toc_depth_2\">3.5<\/span> Nghi\u00ean c\u1ee9u t\u00e0i li\u1ec7u v\u00e0 b\u00e1o c\u00e1o<\/a><\/li><\/ul><\/li><li><a href=\"#4_6_buoc_giup_cho_viec_nghien_cuu_thi_truong_dat_ket_qua_tot\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. 6 b\u01b0\u1edbc gi\u00fap cho vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/a><ul><li><a href=\"#Buoc_1Xac_dinh_muc_tieu\"><span class=\"toc_number toc_depth_2\">4.1<\/span> B\u01b0\u1edbc 1:\u00a0X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li><a href=\"#Buoc_2Chon_phuong_phap_nghien_cuu_thi_truong_thichhop\"><span class=\"toc_number toc_depth_2\">4.2<\/span> B\u01b0\u1edbc 2:\u00a0Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00edch\u00a0h\u1ee3p<\/a><\/li><li><a href=\"#Buoc_3_Xay_dung_bang_cau_hoi_nghien_cuu\"><span class=\"toc_number toc_depth_2\">4.3<\/span> B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u<\/a><\/li><li><a href=\"#Buoc_4Thu_thap_thong_tin\"><span class=\"toc_number toc_depth_2\">4.4<\/span> B\u01b0\u1edbc 4:\u00a0Thu th\u1eadp th\u00f4ng tin<\/a><\/li><li><a href=\"#Buoc_5_Phan_tich_du_lieu\"><span class=\"toc_number toc_depth_2\">4.5<\/span> B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/li><li><a href=\"#Buoc_6_Danh_gia_xu_huong_va_thi_truong\"><span class=\"toc_number toc_depth_2\">4.6<\/span> B\u01b0\u1edbc 6: \u0110\u00e1nh gi\u00e1 xu h\u01b0\u1edbng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li><a href=\"#Loi_ket\"><span class=\"toc_number toc_depth_1\">5<\/span> L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Dinh_nghia_ve_nghien_cuu_thi_truong\"><b><\/b><strong><b>1. \u0110\u1ecb<\/b><\/strong><strong><b>nh ngh\u0129a v\u1ec1 n<\/b><\/strong><strong><b>ghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sp-ao.shortpixel.ai\/client\/q_glossy,ret_img\/https:\/\/forza.agency\/wp-content\/uploads\/2020\/10\/cac-buoc-trong-nghien-cuu-thi-truong-1170x700.png\" alt=\"Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng\" width=\"1170\" height=\"700\" title=\"\"><\/p>\n<p><strong><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>\u00a0l\u00e0 ho\u1ea1t \u0111\u1ed9ng thu nh\u1eadp th\u00f4ng tin, d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, sau \u0111\u00f3 ph\u00e2n t\u00edch ch\u00fang \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 trong kinh doanh.\u00a0C\u00f4ng vi\u1ec7c n\u00e0y gi\u00fap cho c\u00e1c c\u00f4ng ty\u00a0gi\u1ea3m\u00a0thi\u1ec3u\u00a0r\u1ee7i ro trong s\u1ea3n xu\u1ea5t, kinh doanh, h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u01b0a quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n c\u00f4ng ty\u00a0theo \u0111\u00fang h\u01b0\u1edbng. C\u00f4ng ty\u00a0c\u1ea7n t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u\u00a0v\u00e0 chuy\u00ean nghi\u1ec7p v\u00e0o t\u1eebng v\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t, kh\u00f4ng n\u00ean\u00a0h\u1eddi h\u1ee3t l\u00e0m l\u00e3ng ph\u00ed ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/thi-truong-ngach-la-gi-con-duong-cham-den-thanh-cong\/\">Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 g\u00ec? Con \u0111\u01b0\u1eddng ch\u1ea1m \u0111\u1ebfn th\u00e0nh c\u00f4ng<\/a><\/p><\/blockquote>\n<h2><span id=\"2_Muc_dich_cua_viec_nghien_cuu_thi_truong\"><b><\/b><strong><b>2. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n<\/b><\/strong><strong><b>ghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Xac_dinh_tep_khach_hangtiem_nang\"><strong><b>X\u00e1c \u0111\u1ecbnh t<\/b><\/strong><strong><b>\u1ec7<\/b><\/strong><strong><b>p kh\u00e1ch h\u00e0ng<\/b><\/strong><strong><b>\u00a0ti\u1ec1m n\u0103ng<\/b><\/strong><\/span><\/h3>\n<p><strong><b>N<\/b><\/strong><strong><b>ghi\u00ean c\u1ee9u <\/b><\/strong><strong><b>th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>\u00a0gi\u00fap b\u1ea1n ph\u00e1c\u00a0th\u1ea3o\u00a0\u0111\u00fang v\u00e0 s\u00e1t nh\u1ea5t ch\u00e2n dung kh\u00e1ch h\u00e0ng\u00a0ti\u1ec1m n\u0103ng. Nh\u1edd\u00a0\u0111\u00f3 m\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 qu\u1ea3ng c\u00e1o, marketing, truy\u1ec1n th\u00f4ng sau \u0111\u00f3 m\u1edbi \u0111\u00e1nh \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 \u0111em \u0111\u1ebfn\u00a0hi\u1ec7u qu\u1ea3 t\u1ed1t. N\u1ebfu\u00a0nh\u01b0\u00a0kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai th\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh\u00a0hay\u00a0truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n s\u1ebd v\u00f4 c\u00f9ng\u00a0m\u00f4ng lung v\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\n<h3><span id=\"Xac_dinh_nhu_cau_cua_thi_truong\"><strong><b>X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/b><\/strong><\/span><\/h3>\n<p>Trong kinh doanh, ch\u00fang ta c\u1ea7n ph\u1ea3i b\u00e1n th\u1ee9 m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ea7n ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 b\u00e1n th\u1ee9\u00a0m\u00e0 ch\u00fang ta c\u00f3. B\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng h\u1ec1 bi\u1ebft th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u hay kh\u00f4ng, \u0111\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i sai l\u1ea7m trong kinh doanh. \u0110i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh l\u00e0 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ea1n s\u1ebd cung c\u1ea5p n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng.\u00a0Vi\u1ec7c <strong><b>nghi\u00ean c\u1ee9u<\/b><\/strong><strong><b>\u00a0th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>\u00a0c\u00f2n gi\u00fap b\u1ea1n quan s\u00e1t t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eadn bi\u1ebft\u00a0nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0H\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3\u00a0kh\u01a1i g\u1ee3i\u00a0nhu c\u1ea7u ti\u1ec1m \u1ea9n b\u00ean trong h\u1ecd.<\/p>\n<h3><span id=\"Xac_dinh_doi_thu_canh_tranh\"><strong><b>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/nghien-cuu-thi-truong-la-gi-2-1280x720.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00fap ch\u00fang ta x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng h\u01b0\u1edbng kinh doanh c\u1ee7a m\u00ecnh. H\u1ecdc h\u1ecfi c\u00e1c ph\u01b0\u01a1ng\u00a0th\u1ee9c kinh doanh hi\u1ec7u qu\u1ea3\u00a0v\u00e0\u00a0ph\u00f2ng ng\u1eeba nh\u1eefng sai l\u1ea7m kinh doanh m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang g\u1eb7p ph\u1ea3i. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t\u00a0nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0ch\u00ednh\u00a0l\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3\u00a0b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u00ean ph\u01b0\u01a1ng di\u1ec7n l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng.<\/p>\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f2n gi\u00fap b\u1ea1n nh\u1eadn ra\u00a0l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh. D\u1ef1a v\u00e0o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 ph\u00e1t tri\u1ec3n\u00a0v\u00e0 l\u00e0m cho n\u00f3 tr\u1edf\u00a0th\u00e0nh \u0111i\u1ec3m c\u1ea1nh tranh kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t c\u00f4ng ty\u00a0c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n ch\u1ec9 c\u1ea7n d\u1ef1a tr\u00ean m\u1ed9t \u01b0u th\u1ebf c\u1ea1nh tranh, \u0111em \u0111\u1ebfn\u00a0m\u1ed9t \u0111i\u1ec3m l\u1ee3i th\u1ebf cho kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/p>\n<h3><span id=\"Giam_thieu_rui_ro_cho_cong_ty\"><strong><b>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho <\/b><\/strong><strong><b>c\u00f4ng ty<\/b><\/strong><\/span><\/h3>\n<p>N\u1ebfu nh\u01b0 kh\u00f4ng <strong><b>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>\u00a0th\u00ec c\u00f4ng ty\u00a0s\u1ebd th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i t\u00ecnh tr\u1ea1ng ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh 50:50 hay\u00a0c\u00e1c\u00a0quy\u1ebft \u0111\u1ecbnh m\u00e0 kh\u00f4ng n\u1eafm ch\u1eafc th\u00e0nh c\u00f4ng. B\u1ea1n ph\u1ea3i \u0111\u1eb7t ra c\u00e2u h\u1ecfi, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh li\u1ec7u c\u00f3 th\u00e0nh c\u00f4ng, li\u1ec7u m\u00ecnh c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, kh\u00e1ch h\u00e0ng c\u00f3 ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m hay chi\u1ebfn l\u01b0\u1ee3c\u00a0n\u00e0y hay kh\u00f4ng\u2026 \u0110i\u1ec1u \u0111\u00f3 s\u1ebd t\u1ed1n\u00a0kh\u00e1 nhi\u1ec1u th\u1eddi gian\u00a0c\u1ee7a b\u1ea1n, c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u00e0 b\u1ea1n \u0111\u01b0a ra c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn\u00a0r\u1ee7i ro r\u1ea5t l\u1edbn cho\u00a0c\u00f4ng ty.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/tim-hieu-thi-truong-affiliate-trong-va-ngoai-nuoc-moi-nhat-2019\/\">T\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng Affiliate trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc m\u1edbi nh\u1ea5t 2019<\/a><\/p><\/blockquote>\n<h3><span id=\"Xay_dung_chien_luoc_quang_ba_phu_hop\"><strong><b>X\u00e2y d\u1ef1ng <\/b><\/strong><strong><b>chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p<\/b><\/strong><\/span><\/h3>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ch\u1ec9 th\u00e0nh c\u00f4ng khi n\u00f3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p c\u1ee7a qu\u1ea3ng c\u00e1o ph\u1ea3i h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o t\u1ed1t h\u01a1n l\u00e0 <strong><b>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>.<\/p>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n c\u00f3 th\u00eam \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o, ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n, n\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng\u00a0v\u00e0 nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung \u00fd t\u01b0\u1edfng th\u00f4ng qua nhi\u1ec1u ngu\u1ed3n t\u1eeb th\u1ecb tr\u01b0\u1eddng nh\u01b0 : xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, trend m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang quan t\u00e2m\u2026 M\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 cho b\u1ea1n m\u1ed9t \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o\u00a0thu h\u00fat v\u00e0\u00a0s\u00e1ng t\u1ea1o, ch\u1ec9 l\u00e0 b\u1ea1n c\u00f3 bi\u1ebft n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng hay kh\u00f4ng m\u00e0 th\u00f4i.<\/p>\n<h2><span id=\"3_Mot_vai_phuong_phap_nghien_cuu_thi_truong_pho_bien\"><b><\/b><strong><b>3. M\u1ed9t <\/b><\/strong><strong><b>v\u00e0i <\/b><\/strong><strong><b>ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/b><\/strong><strong><b>ph\u1ed5 bi\u1ebfn<\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Hoi_nhan_vien\"><strong><b>H\u1ecfi nh\u00e2n vi\u00ean<\/b><\/strong><\/span><\/h3>\n<p>Nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y h\u1ecfi h\u1ecd v\u1ec1\u00a0nh\u1eefng\u00a0s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng mong\u00a0mu\u1ed1n hay\u00a0nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng khi\u1ebfu n\u1ea1i.<\/p>\n<h3><span id=\"Nghien_cuu_khach_hang_thong_qua_phieu_gop_y\"><strong><b>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng th\u00f4ng qua phi\u1ebfu g\u00f3p \u00fd<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/mE1BAABu-bC3A1o-cC3A1o-nghiC3AAn-cE1BBA9u-thE1BB8B-trC6B0E1BB9Dng.jpg\" alt=\"\" width=\"2000\" height=\"1287\" title=\"\"><\/p>\n<p>Cung c\u1ea5p ng\u1eafn g\u1ecdn, n\u1eeda trang gi\u1ea5y b\u00ecnh lu\u1eadn \u0111\u1ec3 kh\u00e1ch h\u00e0ng\u00a0c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c\u00a0c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u01b0:<\/p>\n<ul>\n<li>B\u1ea1n c\u00f3 h\u00e0i l\u00f2ng v\u1edbid\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefngd\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o?<\/li>\n<li>C\u00f3 nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n nh\u01b0ng ch\u01b0a c\u00f3?<\/li>\n<\/ul>\n<p>Nh\u1eefng h\u00ecnh th\u1ee9c l\u1ea5y \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i b\u1eb1ng gi\u1ea5y hay\u00a0\u0111i\u1ec7n t\u1eed (Google form, e-form,\u2026) ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 \u0111a d\u1ea1ng h\u01a1n.<\/p>\n<h3><span id=\"Nghien_cuu_thi_truong_thong_qua_cac_yeu_to_canh_tranh\"><strong><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua <\/b><\/strong><strong><b>c\u00e1c <\/b><\/strong><strong><b>y\u1ebfu t\u1ed1 c\u1ea1nh tranh<\/b><\/strong><\/span><\/h3>\n<p>L\u00e0m th\u1ebf n\u00e0o\u00a0\u0111\u1ec3\u00a0t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00f4ng qua \u0111\u1ea1i l\u00fd hay \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng?\u00a0C\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n\u00a0th\u00f4ng qua doanh thu b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u1ea7n hu\u1ea5n luy\u1ec7n \u0111\u1ea1i l\u00fd hay \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng radar ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3><span id=\"Nghien_cuu_thi_truong_thong_qua_khach_hang\"><strong><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua kh\u00e1ch h\u00e0ng<\/b><\/strong><\/span><\/h3>\n<p>M\u1ed9t trong c\u00e1c\u00a0c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 h\u1ecfi h\u1ecd. N\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng\u00a0khi h\u1ecd truy c\u1eadp v\u00e0o c\u01a1 s\u1edf c\u1ee7a b\u1ea1n hay\u00a0b\u1ea1n t\u1edbi th\u0103m h\u1ecd.\u00a0B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 quan s\u00e1t, ghi ch\u00e9p ho\u1eb7c d\u00f9ng c\u00e1c\u00a0bi\u1ec7n ph\u00e1p tracking b\u1eb1ng \u00a0GPS,smart wifi, m\u00e1y \u0111\u1ebfm\u2026<\/p>\n<h3><span id=\"Nghien_cuu_tai_lieu_va_bao_cao\"><strong><b>Nghi\u00ean c\u1ee9u t\u00e0i li\u1ec7u v\u00e0 b\u00e1o c\u00e1o<\/b><\/strong><\/span><\/h3>\n<p>Ch\u00fa \u00fd nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng mua v\u00e0 \u0111ang mua t\u1eeb b\u1ea1n. C\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng,\u00a0b\u1ea1n \u0111ang \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m g\u00ec cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span id=\"4_6_buoc_giup_cho_viec_nghien_cuu_thi_truong_dat_ket_qua_tot\"><b><\/b><strong><b>4. 6 b\u01b0\u1edbc gi\u00fap <\/b><\/strong><strong><b>cho vi\u1ec7c <\/b><\/strong><strong><b>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/1_nghien-cuu-thi-truong.jpg\" alt=\"\" width=\"2400\" height=\"1000\" title=\"\"><\/p>\n<h3><span id=\"Buoc_1Xac_dinh_muc_tieu\"><strong><b>B\u01b0\u1edbc 1:<\/b><\/strong>\u00a0<strong><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/strong><\/span><\/h3>\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c <strong><b>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>, vi\u1ec7c c\u00f4ng ty\u00a0x\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ee5c ti\u00eau\u00a0s\u1ebd gi\u00fap cho k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u1eadp trung\u00a0v\u00e0\u00a0\u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n<h3><span id=\"Buoc_2Chon_phuong_phap_nghien_cuu_thi_truong_thichhop\"><strong><b>B\u01b0\u1edbc 2:<\/b><\/strong>\u00a0<strong><b>Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/b><\/strong><strong><b>th\u00edch<\/b><\/strong><strong><b>\u00a0h\u1ee3p<\/b><\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t\u00a0v\u00e0i\u00a0ph\u01b0\u01a1ng ph\u00e1p <strong><b>nghi\u00ean c\u1ee9u <\/b><\/strong><strong><b>th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>\u00a0ph\u1ed5 bi\u1ebfn nh\u01b0: kh\u1ea3o s\u00e1t, \u0111i\u1ec1u tra, th\u1eed nghi\u1ec7m,\u00a0ph\u1ecfng v\u1ea5n,\u2026<\/p>\n<p>T\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 nghi\u00ean c\u1ee9u m\u00e0 c\u00f4ng ty s\u1ebd\u00a0ch\u1ecdn ra ph\u01b0\u01a1ng ph\u00e1p th\u00edch\u00a0h\u1ee3p.<\/p>\n<h3><span id=\"Buoc_3_Xay_dung_bang_cau_hoi_nghien_cuu\"><strong><b>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng b\u1ea3ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u<\/b><\/strong><\/span><\/h3>\n<p>N\u1ebfu nh\u01b0 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u l\u00e0 kh\u1ea3o s\u00e1t, \u0111i\u1ec1u tra\u00a0th\u00ec c\u1ea7n li\u1ec7t k\u00ea nh\u1eefng c\u00e2u h\u1ecfi, t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi online hay tr\u1ef1c ti\u1ebfp. C\u00f2n n\u1ebfu d\u00f9ng\u00a0ph\u01b0\u01a1ng ph\u00e1p ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n th\u00ec c\u00f4ng ty\u00a0c\u1ea7n chu\u1ea9n b\u1ecb m\u1ed9t v\u00e0i\u00a0c\u00e2u h\u1ecfi ch\u00ednh v\u00e0\u00a0nh\u1eefng\u00a0thi\u1ebft b\u1ecb c\u1ea7n thi\u1ebft cho ph\u1ecfng v\u1ea5n.<\/p>\n<h3><span id=\"Buoc_4Thu_thap_thong_tin\"><strong><b>B\u01b0\u1edbc 4:<\/b><\/strong>\u00a0<strong><b>Thu th\u1eadp th\u00f4ng tin<\/b><\/strong><\/span><\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t\u00a0hay\u00a0th\u1eed nghi\u1ec7m, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi, th\u00e1i \u0111\u1ed9 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ghi l\u1ea1i.<\/p>\n<h3><span id=\"Buoc_5_Phan_tich_du_lieu\"><strong><b>B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><\/strong><\/span><\/h3>\n<p>T\u1eeb nh\u1eefng th\u00f4ng tin\u00a0m\u00e0\u00a0b\u1ea1n \u0111\u00e3 ghi ch\u00e9p \u0111\u01b0\u1ee3c khi <strong><b>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/strong>, h\u00e3y t\u1ed5ng h\u1ee3p ch\u00fang l\u1ea1i th\u00e0nh b\u1ea3n d\u1eef li\u1ec7u ho\u00e0n ch\u1ec9nh. Sau \u0111\u00f3, d\u00f9ng nh\u1eefng\u00a0ph\u1ea7n m\u1ec1m chuy\u00ean ph\u00e2n t\u00edch, x\u1eed l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng.<\/p>\n<h3><span id=\"Buoc_6_Danh_gia_xu_huong_va_thi_truong\"><strong><b>B\u01b0\u1edbc 6: \u0110\u00e1nh gi\u00e1 <\/b><\/strong><strong><b>xu h\u01b0\u1edbng v\u00e0 <\/b><\/strong><strong><b>th\u1ecb tr\u01b0\u1eddng<\/b><\/strong><\/span><\/h3>\n<p>H\u00e3y\u00a0b\u1ea3o\u00a0\u0111\u1ea3m r\u1eb1ng\u00a0to\u00e0n b\u1ed9 nh\u1eefng d\u1eef li\u1ec7u,\u00a0th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch logic, khoa h\u1ecdc v\u00e0 d\u1ec5 theo d\u00f5i. T\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 nh\u1eefng\u00a0th\u00f4ng tin tr\u00ean th\u00ec vi\u1ec7c t\u00ecm ra xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng s\u1ebd v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng..<\/p>\n<h2><span id=\"Loi_ket\"><strong><b>L\u1eddi k\u1ebft<\/b><\/strong><\/span><\/h2>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong>, m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 6 b\u01b0\u1edbc gi\u00fap cho vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n<p style=\"text-align: right;\">D\u01b0\u01a1ng C\u1ea3m &#8211; T\u1ed5ng h\u1ee3p, Ch\u1ec9nh s\u1eeda<\/p>\n<p style=\"text-align: right;\">(Ngu\u1ed3n tham kh\u1ea3o: bizfly.vn, pos365.vn, jobsgo.vn)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng ti\u1ebfn tr\u00ecnh gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. Kh\u00f4ng c\u00f3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ea7n h\u01b0\u1edbng t\u1edbi c\u0169ng nh\u01b0 m\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing. V\u1eady nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1209],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6805"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6805"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6805\/revisions"}],"predecessor-version":[{"id":6811,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6805\/revisions\/6811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/6806"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}