{"id":6789,"date":"2022-01-27T16:58:43","date_gmt":"2022-01-27T09:58:43","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6789"},"modified":"2022-01-20T18:04:50","modified_gmt":"2022-01-20T11:04:50","slug":"chi-so-social-co-ban","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/chi-so-social-co-ban\/","title":{"rendered":"Nh\u1eefng ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing"},"content":{"rendered":"<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng k\u00eanh \u0111em \u0111\u1ebfn\u00a0ngu\u1ed3n traffic quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty. M\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd c\u00f3 v\u00f4 s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00f4ng gi\u1ed1ng nhau. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch nh\u1ea5t \u0111\u1ecbnh. V\u1eady nh\u1eefng <strong><b>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong>\u00a0n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m khi tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Marketing. Nh\u1eefng ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n \u0111\u00f3 \u0111\u00f3ng vai tr\u00f2 g\u00ec trong c\u00e1c chi\u1ebfn d\u1ecbch. H\u00e3y c\u00f9ng <a href=\"https:\/\/sum.vn\/\">sum.vn<\/a> t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Nhung_ly_do_cac_cong_ty_can_do_luong_cac_chi_so_social_co_ban\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Nh\u1eefng l\u00fd do c\u00e1c c\u00f4ng ty c\u1ea7n \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/a><\/li><li><a href=\"#2_Nhung_chi_so_social_co_ban\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Nh\u1eefng ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/a><ul><li><a href=\"#Kha_nang_tiep_can_Awareness\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn (Awareness)<\/a><ul><li><a href=\"#Audience_Growth_Rate_Ty_le_tang_truong_khan_gia\"><span class=\"toc_number toc_depth_3\">2.1.1<\/span> Audience Growth Rate (T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1n gi\u1ea3)<\/a><\/li><li><a href=\"#ReachPham_vi_tiep_can\"><span class=\"toc_number toc_depth_3\">2.1.2<\/span> Reach\u00a0(Ph\u1ea1m vi ti\u1ebfp c\u1eadn)<\/a><\/li><li><a href=\"#Social_share_of_voice_Thi_phan_thao_luan\"><span class=\"toc_number toc_depth_3\">2.1.3<\/span> Social share of voice (Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn)<\/a><\/li><\/ul><\/li><li><a href=\"#Do_tuong_tac_Engagement\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u0110\u1ed9 t\u01b0\u01a1ng t\u00e1c (Engagement)<\/a><ul><li><a href=\"#Average_engagement_rateTy_le_tuong_tac_trung_binh\"><span class=\"toc_number toc_depth_3\">2.2.1<\/span> Average engagement rate\u00a0(T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh)<\/a><\/li><li><a href=\"#Applause_rateTy_le_tan_thuong\"><span class=\"toc_number toc_depth_3\">2.2.2<\/span> Applause rate\u00a0(T\u1ef7 l\u1ec7 t\u00e1n th\u01b0\u1edfng)<\/a><\/li><li><a href=\"#Amplification_rateTy_le_khuech_dai\"><span class=\"toc_number toc_depth_3\">2.2.3<\/span> Amplification rate\u00a0(T\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i)<\/a><\/li><li><a href=\"#Virality_rateTy_le_lan_truyen\"><span class=\"toc_number toc_depth_3\">2.2.4<\/span> Virality rate\u00a0(T\u1ef7 l\u1ec7 lan truy\u1ec1n)<\/a><\/li><\/ul><\/li><li><a href=\"#Kha_nang_chuyen_doi_Conversion\"><span class=\"toc_number toc_depth_2\">2.3<\/span> Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i (Conversion)<\/a><ul><li><a href=\"#Click-Through_RateTy_le_nhap_chuot\"><span class=\"toc_number toc_depth_3\">2.3.1<\/span> Click-Through Rate\u00a0(T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t)<\/a><\/li><li><a href=\"#Cost-Per-ClickGia_moi_nhap_chuot\"><span class=\"toc_number toc_depth_3\">2.3.2<\/span> Cost-Per-Click\u00a0(Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t)<\/a><\/li><li><a href=\"#Conversion_RateTy_le_chuyen_doi\"><span class=\"toc_number toc_depth_3\">2.3.3<\/span> Conversion Rate\u00a0(T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i)<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Loi_ket\"><span class=\"toc_number toc_depth_1\">3<\/span> L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Nhung_ly_do_cac_cong_ty_can_do_luong_cac_chi_so_social_co_ban\"><b><\/b><strong><b>1. Nh\u1eefng l\u00fd do <\/b><\/strong><strong><b>c\u00e1c c\u00f4ng ty <\/b><\/strong><strong><b>c\u1ea7n \u0111o l\u01b0\u1eddng <\/b><\/strong><strong><b>c\u00e1c ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/chi-so-social-productivity.png\" alt=\"C\u00e1c Ch\u1ec9 S\u1ed1 Social C\u01a1 B\u1ea3n\" width=\"1200\" height=\"675\" title=\"\"><\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng r\u1eb1ng social media\u00a0ch\u00ednh\u00a0l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i\u00a0tuy nhi\u00ean\u00a0kh\u00e1i ni\u1ec7m n\u00e0y c\u00f2n r\u1ed9ng h\u01a1n th\u1ebf. Social media \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau gi\u00fap\u00a0ng\u01b0\u1eddi d\u00f9ng giao ti\u1ebfp, chia s\u1ebb th\u00f4ng tin, t\u01b0\u01a1ng t\u00e1c tr\u00ean Internet. C\u00f3 v\u00f4 s\u1ed1\u00a0nh\u1eefng\u00a0ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau cho ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn\u00a0l\u1ef1a\u00a0nh\u01b0 Instagram, Facebook, Twitter,\u00a0Youtube,\u2026<\/p>\n<p>\u0110\u1ed1i v\u1edbi\u00a0marketing, social media ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi gi\u00fap cho c\u00e1c c\u00f4ng ty\u00a0gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Th\u1ebf nh\u01b0ng, \u0111\u1ec3 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 hi\u1ec7u qu\u1ea3, c\u00e1c c\u00f4ng ty c\u1ea7n \u0111\u1eb7t tham v\u1ecdng v\u00e0 KPI c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n, chi\u1ebfn d\u1ecbch. Th\u00f4ng th\u01b0\u1eddng,\u00a0nh\u1eefng\u00a0chi\u1ebfn d\u1ecbch marketing tr\u00ean k\u00eanh social media \u0111\u1ec1u c\u00f3\u00a0nh\u1eefng\u00a0ch\u1ec9 ti\u00eau \u0111o l\u01b0\u1eddng ho\u1eb7c s\u1ed1 li\u1ec7u ri\u00eang. V\u1edbi nh\u1eefng\u00a0m\u1ee5c ti\u00eau kh\u00e1c nhau th\u00ec s\u1ebd c\u00f3 <strong><b>c\u00e1c ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong> kh\u00e1c nhau.<\/p>\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng\u00a0nh\u1eefng\u00a0d\u1eef li\u1ec7u n\u00e0y s\u1ebd \u0111em \u0111\u1ebfn m\u1ed9t v\u00e0i\u00a0l\u1ee3i \u00edch nh\u01b0: n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, gia t\u0103ng brand awareness, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn SOV, gia t\u0103ng ROI tr\u00ean social media, t\u1ea1o c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 di\u1ec5n bi\u1ebfn th\u1ef1c tr\u1ea1ng nh\u1eefng\u00a0ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u2026<\/p>\n<h2><span id=\"2_Nhung_chi_so_social_co_ban\"><b><\/b><strong><b>2. Nh\u1eefng ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Kha_nang_tiep_can_Awareness\"><b><\/b><strong><b>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn (Awareness)<\/b><\/strong><\/span><\/h3>\n<h4><span id=\"Audience_Growth_Rate_Ty_le_tang_truong_khan_gia\"><strong><b>Audience Growth Rate <\/b><\/strong><strong><b>(T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1n gi\u1ea3)<\/b><\/strong><\/span><\/h4>\n<p>Audience Growth Rate gi\u00fap cho c\u00e1c c\u00f4ng ty \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. <strong><b>Ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n n\u00e0y<\/b><\/strong>\u00a0th\u1ec3 hi\u1ec7n t\u1ed1c \u0111\u1ed9 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i chi\u1ebfn d\u1ecbch social media c\u1ee7a b\u1ea1n. V\u1eady t\u1ea1i sao l\u1ea1i l\u00e0 con s\u1ed1 n\u00e0y m\u00e0 kh\u00f4ng l\u1ea5y lu\u00f4n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i?<\/p>\n<p>B\u00ed quy\u1ebft \u1edf \u0111\u00e2y l\u00e0 \u0111o l\u01b0\u1eddng t\u1ed1c \u0111\u1ed9 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u00edch l\u0169y \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 b\u1ea1n thu \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi theo d\u00f5i m\u1edbi. Nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/content-marketing-la-gi\/\">Content marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 content<\/a><\/p><\/blockquote>\n<h4><span id=\"ReachPham_vi_tiep_can\"><strong><b>Reach<\/b><\/strong><strong><b>\u00a0(Ph\u1ea1m vi ti\u1ebfp c\u1eadn)<\/b><\/strong><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/facebook-groups-vector-image-5face481767d8.png\" alt=\"ph\u1ea1m vi ti\u1ebfp c\u1eadn\" width=\"1600\" height=\"840\" title=\"\"><\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn c\u00e1c <strong><b>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong>\u00a0tr\u00ean social media, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 nghe nhi\u1ec1u \u0111\u1ebfn Reach. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 xem m\u1ed9t b\u00e0i \u0111\u0103ng k\u1ec3 t\u1eeb khi n\u00f3 xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn. S\u1ed1 li\u1ec7u n\u00e0y v\u00f4 c\u00f9ng d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 t\u00ecm. Th\u1ebf nh\u01b0ng n\u00f3 c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng l\u00e0 v\u00ec n\u00f3 cho b\u1ea1n bi\u1ebft v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng lo\u1ea1i n\u1ed9i dung n\u00e0o c\u0169ng nh\u01b0 th\u1eddi gian kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n online. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng b\u1ea1n c\u00f3 \u0111ang \u0111\u0103ng nh\u1eefng n\u1ed9i dung th\u00edch h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu kh\u00e1n gi\u00e1 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m hay kh\u00f4ng.<\/p>\n<h4><span id=\"Social_share_of_voice_Thi_phan_thao_luan\"><strong><b>Social share of voice <\/b><\/strong><strong><b>(Th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn)<\/b><\/strong><\/span><\/h4>\n<p>Social share of voice l\u00e0 <strong><b>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong>\u00a0gi\u00fap c\u00e1c c\u00f4ng ty \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111ang th\u1ea3o lu\u1eadn \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c th\u1ea3o lu\u1eadn n\u00e0y c\u00f3 th\u1ec3 l\u00e0 tr\u1ef1c ti\u1ebfp (th\u00f4ng qua ph\u01b0\u01a1ng th\u1ee9c g\u1eafn th\u1ebb t\u00ean) hay gi\u00e1n ti\u1ebfp (nh\u1eafc \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u). \u0110\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng ch\u1ec9 s\u1ed1 social media v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00ec n\u00f3 gi\u00fap cho c\u00e1c c\u00f4ng ty bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u00e0 m\u1ed9t th\u00f4ng s\u1ed1 h\u1eefu \u00edch gi\u00fap ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3><span id=\"Do_tuong_tac_Engagement\"><b><\/b><strong><b>\u0110\u1ed9 t\u01b0\u01a1ng t\u00e1c (Engagement)<\/b><\/strong><\/span><\/h3>\n<h4><span id=\"Average_engagement_rateTy_le_tuong_tac_trung_binh\"><strong><b>Average engagement rate<\/b><\/strong>\u00a0<strong><b>(T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh)<\/b><\/strong><\/span><\/h4>\n<p>Average engagement rate l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u00edch, nh\u1eadn x\u00e9t, chia s\u1ebb m\u1ed9t b\u00e0i \u0111\u0103ng so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng <strong><b>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong>\u00a0tr\u00ean social media. N\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1n gi\u1ea3 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o. T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u00e0ng cao t\u1ee9c l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3.<\/p>\n<h4><span id=\"Applause_rateTy_le_tan_thuong\"><strong><b>Applause rate<\/b><\/strong><strong><b>\u00a0(T\u1ef7 l\u1ec7 t\u00e1n th\u01b0\u1edfng)<\/b><\/strong><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/social-media-engagement-metrics.png\" alt=\"ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n\" width=\"1440\" height=\"810\" title=\"\"><\/p>\n<p>Applause Rate l\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 t\u00e1n th\u00e0nh, v\u00ed d\u1ee5 nh\u01b0 \u201cth\u1ea3 tim\u201d hay \u201cb\u1ea5m like\u201d m\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c. Khi ng\u01b0\u1eddi theo d\u00f5i th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n t\u1ee9c l\u00e0 h\u1ecd \u0111ang th\u1eeba nh\u1eadn r\u1eb1ng n\u1ed9i dung \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0 ti\u1ec1n \u0111\u1ec1 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai.<\/p>\n<h4><span id=\"Amplification_rateTy_le_khuech_dai\"><strong><b>Amplification rate<\/b><\/strong>\u00a0<strong><b>(T\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i)<\/b><\/strong><\/span><\/h4>\n<p>Amplification rate l\u00e0 <strong><b>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong>\u00a0gi\u00fap \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chia s\u1ebb trung b\u00ecnh c\u1ee7a m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. T\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 t\u1ed1c \u0111\u1ed9 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. T\u1ef7 l\u1ec7 n\u00e0y c\u00e0ng cao ch\u1ee9ng t\u1ecf c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u01a1n n\u1eefa, t\u1ef7 l\u1ec7 khu\u1ebfch \u0111\u1ea1i cao gi\u00fap b\u1ea1n c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi trong v\u00f2ng b\u1ea1n b\u00e8 c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 chia s\u1ebb l\u1ea1i n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<h4><span id=\"Virality_rateTy_le_lan_truyen\"><strong><b>Virality rate<\/b><\/strong><strong><b>\u00a0(T\u1ef7 l\u1ec7 lan truy\u1ec1n)<\/b><\/strong><\/span><\/h4>\n<p>Virality rate l\u00e0 t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 t\u1ed5ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. T\u1ef7 l\u1ec7 lan truy\u1ec1n gi\u00fap \u0111i s\u00e2u h\u01a1n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t b\u00e0i \u0111\u0103ng.<\/p>\n<h3><span id=\"Kha_nang_chuyen_doi_Conversion\"><b><\/b><strong><b>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i (Conversion)<\/b><\/strong><\/span><\/h3>\n<h4><span id=\"Click-Through_RateTy_le_nhap_chuot\"><strong><b>Click-Through Rate<\/b><\/strong><strong><b>\u00a0(T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t)<\/b><\/strong><\/span><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/CTR-click-through-rate-shutterstock_180720017.jpg\" alt=\"ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n\" width=\"1920\" height=\"1005\" title=\"\"><\/p>\n<p>Click-Through Rate l\u00e0 t\u1ea7n su\u1ea5t ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd li\u00ean k\u1ebft b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t n\u1ed9i dung b\u1ed5 sung kh\u00e1c v\u00ed d\u1ee5 nh\u01b0 trang web b\u00e1n h\u00e0ng hay trang blog v\u00e0 mong mu\u1ed1n ng\u01b0\u1eddi xem s\u1ebd click v\u00e0o \u0111\u00f3.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/marketing-assistant-la-gi\/\">Marketing assistant la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 assistant<\/a><\/p><\/blockquote>\n<h4><span id=\"Cost-Per-ClickGia_moi_nhap_chuot\"><strong><b>Cost-Per-Click<\/b><\/strong>\u00a0<strong><b>(Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t)<\/b><\/strong><\/span><\/h4>\n<p>Khi b\u1ea1n th\u1ef1c hi\u1ec7n ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean social media, Cost-Per-Click l\u00e0 m\u1ed9t trong c\u00e1c <strong><b>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/b><\/strong>\u00a0gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing. Cost-Per-Click l\u00e0 s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h4><span id=\"Conversion_RateTy_le_chuyen_doi\"><strong><b>Conversion Rate<\/b><\/strong><strong><b>\u00a0(T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i)<\/b><\/strong><\/span><\/h4>\n<p>B\u1ea1n hy v\u1ecdng \u0111i\u1ec1u g\u00ec khi ng\u01b0\u1eddi xem \u0111\u00e3 click v\u00e0o li\u00ean k\u1ebft n\u1ed9i dung b\u1ed5 sung tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i? T\u1ea5t nhi\u00ean l\u00e0 mong mu\u1ed1n kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, sau khi truy c\u1eadp v\u00e0o li\u00ean k\u1ebft t\u1eeb b\u00e0i \u0111\u0103ng tr\u00ean social media s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3 (ch\u1eb3ng h\u1ea1n nh\u01b0, t\u1ea1o t\u00e0i kho\u1ea3n, t\u1ea3i n\u1ed9i dung, \u0111\u0103ng k\u00fd b\u1ea3n tin, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n \/ c\u00e2u h\u1ecfi hay mua h\u00e0ng, \u2026). V\u00e0 Conversion Rate \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3.<\/p>\n<h2><span id=\"Loi_ket\"><strong><b>L\u1eddi k\u1ebft<\/b><\/strong><\/span><\/h2>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng <strong>ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n<\/strong> v\u00e0 th\u00f4ng d\u1ee5ng nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media. T\u00f9y v\u00e0o nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00f4ng ty c\u0169ng nh\u01b0 nh\u1eefng chi\u1ebfn d\u1ecbch marketing kh\u00e1c nhau m\u00e0 s\u1ebd c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 social c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh marketing. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap cho c\u00e1c marketer t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u qu\u1ea3 c\u00e1c k\u00eanh marketing c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: right;\">D\u01b0\u01a1ng C\u1ea3m &#8211; T\u1ed5ng h\u1ee3p, Ch\u1ec9nh s\u1eeda<\/p>\n<p style=\"text-align: right;\">(Ngu\u1ed3n tham kh\u1ea3o: conversion.vn, glints.com, ionnet.vn)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng k\u00eanh \u0111em \u0111\u1ebfn\u00a0ngu\u1ed3n traffic quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty. M\u1ed7i m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd c\u00f3 v\u00f4 s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u1edbi nh\u1eefng m\u1ee5c \u0111\u00edch kh\u00f4ng gi\u1ed1ng nhau. Tuy nhi\u00ean, ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1353],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6789"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6789"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6789\/revisions"}],"predecessor-version":[{"id":6795,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6789\/revisions\/6795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/6790"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}