{"id":6782,"date":"2022-01-23T16:37:30","date_gmt":"2022-01-23T09:37:30","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6782"},"modified":"2022-01-20T16:57:54","modified_gmt":"2022-01-20T09:57:54","slug":"xu-huong-digital-marketing","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/xu-huong-digital-marketing\/","title":{"rendered":"Top 8 xu h\u01b0\u1edbng Digital Marketing ph\u1ed5 bi\u1ebfn trong n\u0103m 2022"},"content":{"rendered":"<p>Sau \u0111\u1ea1i d\u1ecbch Covid-19, th\u00f3i quen mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng online \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi. \u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 t\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00f4ng ty bu\u1ed9c ph\u1ea3i t\u00ecm cho m\u00ecnh nh\u1eefng <strong><b>xu h\u01b0\u1edbng Digital Marketing<\/b><\/strong>\u00a0ph\u00f9 h\u1ee3p. V\u1eady n\u0103m 2022 t\u1edbi \u0111\u00e2y s\u1ebd c\u00f3 nh\u1eefng xu h\u01b0\u1edbng Digital Marketing n\u00e0o ph\u00e1t tri\u1ec3n? H\u00e3y c\u00f9ng <a href=\"https:\/\/sum.vn\/\">sum.vn<\/a> t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng Digital Marketing trong n\u0103m 2022 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Dai_dich_Covid-19_tac_dong_nang_ne_dennen_kinh_te_va_thu_nhap_cua_nguoi_dan\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. \u0110\u1ea1i d\u1ecbch Covid-19 t\u00e1c \u0111\u1ed9ng n\u1eb7ng n\u1ec1 \u0111\u1ebfn\u00a0n\u1ec1n kinh t\u1ebf v\u00e0 thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n<\/a><\/li><li><a href=\"#2_Nhung_thay_doi_cua_nguoi_tieu_dung_sau_dai_dich_Covid-19\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau \u0111\u1ea1i d\u1ecbch Covid-19<\/a><ul><li><a href=\"#Su_chuyen_dich_hanh_vi\"><span class=\"toc_number toc_depth_2\">2.1<\/span> S\u1ef1 chuy\u1ec3n d\u1ecbch h\u00e0nh vi<\/a><\/li><li><a href=\"#Su_chuyen_dich_trong_tam_ly\"><span class=\"toc_number toc_depth_2\">2.2<\/span> S\u1ef1 chuy\u1ec3n d\u1ecbch trong t\u00e2m l\u00fd<\/a><\/li><li><a href=\"#Su_thay_doi_trong_ke_hoach_chi_tieu\"><span class=\"toc_number toc_depth_2\">2.3<\/span> S\u1ef1 thay \u0111\u1ed5i trong k\u1ebf ho\u1ea1ch chi ti\u00eau<\/a><\/li><\/ul><\/li><li><a href=\"#3_Top_8_xu_huong_Digital_Marketing_nam_2022\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Top 8 xu h\u01b0\u1edbng Digital Marketing n\u0103m 2022<\/a><ul><li><a href=\"#Meta_o_khap_moi_noi\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Meta \u1edf kh\u1eafp m\u1ecdi n\u01a1i<\/a><\/li><li><a href=\"#Tiep_tuc_phat_trien_nguoi_co_anh_huong\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/a><\/li><li><a href=\"#Quang_cao_bi_han_che_do_quyen_rieng_tu\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Qu\u1ea3ng c\u00e1o b\u1ecb h\u1ea1n ch\u1ebf do quy\u1ec1n ri\u00eang t\u01b0<\/a><\/li><li><a href=\"#Su_phat_trien_ngay_cang_nhanh_cua_LinkedIn\"><span class=\"toc_number toc_depth_2\">3.4<\/span> S\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng nhanh c\u1ee7a LinkedIn<\/a><\/li><li><a href=\"#SEO_la_tro_choi_it_hon_va_tich_hop_nhieu_hon\"><span class=\"toc_number toc_depth_2\">3.5<\/span> SEO l\u00e0 tr\u00f2 ch\u01a1i \u00edt h\u01a1n v\u00e0 t\u00edch h\u1ee3p nhi\u1ec1u h\u01a1n<\/a><\/li><li><a href=\"#Video_phat_trien_vo_cung_manh_me\"><span class=\"toc_number toc_depth_2\">3.6<\/span> Video ph\u00e1t tri\u1ec3n v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd<\/a><\/li><li><a href=\"#Tiktok\"><span class=\"toc_number toc_depth_2\">3.7<\/span> Tiktok<\/a><\/li><li><a href=\"#Livestream_KOLs\"><span class=\"toc_number toc_depth_2\">3.8<\/span> Livestream + KOLs<\/a><\/li><\/ul><\/li><li><a href=\"#Loi_ket\"><span class=\"toc_number toc_depth_1\">4<\/span> L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Dai_dich_Covid-19_tac_dong_nang_ne_dennen_kinh_te_va_thu_nhap_cua_nguoi_dan\"><b><\/b><strong><b>1. \u0110\u1ea1i d\u1ecbch <\/b><\/strong><strong><b>Covid-19 <\/b><\/strong><b><\/b><strong><b>t\u00e1c \u0111\u1ed9ng n\u1eb7ng n\u1ec1 \u0111\u1ebfn<\/b><\/strong><strong><b>\u00a0n\u1ec1n kinh t\u1ebf v\u00e0 thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n<\/b><\/strong><\/span><\/h2>\n<p>S\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t t\u1eeb nghi\u00ean c\u1ee9u T\u00e1c \u0111\u1ed9ng c\u1ee7a COVID-19 \u0111\u1ed1i v\u1edbi s\u1ee9c kho\u1ebb kinh t\u1ebf v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam trong th\u1eddi k\u1ef3 gi\u00e3n c\u00e1ch cho th\u1ea5y: 66,9% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi\u00a0c\u00f3\u00a0thu nh\u1eadp h\u1ed9 gia \u0111\u00ecnh gi\u1ea3m, ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi cho bi\u1ebft\u00a0r\u1eb1ng thu nh\u1eadp c\u1ee7a gia \u0111\u00ecnh h\u1ecd t\u0103ng do t\u00e1c \u0111\u1ed9ng\u00a0c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp gi\u1ea3m, thu nh\u1eadp gi\u1ea3m d\u01b0\u1edbi 20% chi\u1ebfm t\u1ef7 tr\u1ecdng cao nh\u1ea5t (25,2%) v\u00e0 th\u1ea5p nh\u1ea5t l\u00e0 80-100% (6,2%). H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi (52,5%) cho bi\u1ebft \u0111\u1ea1i d\u1ecbch Covid-19 kh\u00f4ng t\u00e1c \u0111\u1ed9ng\u00a0\u0111\u1ebfn t\u00ecnh tr\u1ea1ng ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd, trong khi 30,2% b\u1ecb gi\u1ea3m ca l\u00e0m ho\u1eb7c gi\u1edd l\u00e0m vi\u1ec7c v\u00e0 8,5% b\u1ecb m\u1ea5t vi\u1ec7c l\u00e0m do Covid-19.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/digital-marketing-la-gi-2\/\">Digital marketing l\u00e0 g\u00ec ? Kh\u00e1i ni\u1ec7m v\u1ec1 marketing<\/a><\/p><\/blockquote>\n<h2><span id=\"2_Nhung_thay_doi_cua_nguoi_tieu_dung_sau_dai_dich_Covid-19\"><b><\/b><strong><b>2. Nh\u1eefng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau <\/b><\/strong><strong><b>\u0111\u1ea1i d\u1ecbch Covid-19<\/b><\/strong><\/span><\/h2>\n<h3><span id=\"Su_chuyen_dich_hanh_vi\"><strong><b>S\u1ef1 chuy\u1ec3n d\u1ecbch h\u00e0nh vi<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/b2b2c-1280x645.jpg\" alt=\"S\u1ef1 chuy\u1ec3n d\u1ecbch h\u00e0nh vi\" width=\"1280\" height=\"645\" title=\"\"><\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang ti\u00eau d\u00f9ng v\u00e0 mua s\u1eafm online, gi\u00fap cho c\u00e1c k\u00eanh\u00a0thanh to\u00e1n s\u1ed1\u00a0ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu do nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 gi\u1eef kho\u1ea3ng c\u00e1ch\u00a0nh\u1eb1m b\u1ea3o\u00a0\u0111\u1ea3m s\u1ef1 an to\u00e0n trong\u00a0d\u1ecbch b\u1ec7nh.<\/p>\n<p><strong><b>4 \u0111\u1eb7c \u0111i\u1ec3m m\u1edbi xu\u1ea5t hi\u1ec7n trong ph\u00e1c th\u1ea3o h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/b><\/strong><strong><b>:<\/b><\/strong><\/p>\n<ul>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean nh\u1eefng m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu h\u01a1n.<\/li>\n<li>Gi\u1ecf h\u00e0ng h\u00f3a c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m quy m\u00f4 v\u00ea\u0300 s\u00f4\u0301 lu\u031b\u01a1\u0323ng h\u00e0ng ho\u00e1 \u1edf m\u00f4\u0303i l\u01b0\u1ee3t mua s\u0103\u0301m. Th\u1ebf nh\u01b0ng gia\u0301 tri\u0323 gio\u0309 ha\u0300ng la\u0323i ta\u0306ng cao \u0111a\u0301ng k\u00ea\u0309.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 th\u1ef1c hi\u1ec7n mua tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n.<\/li>\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn l\u1ef1a c\u00e1c \u0111\u01a1n v\u1ecb c\u00f3 th\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u1ed1t.<\/li>\n<\/ul>\n<h3><span id=\"Su_chuyen_dich_trong_tam_ly\"><strong><b>S\u1ef1 chuy\u1ec3n d\u1ecbch trong t\u00e2m l\u00fd<\/b><\/strong><\/span><\/h3>\n<ul>\n<li>L\u1ea1c quan: Tr\u1ea3i qua nhi\u1ec1u bi\u1ebfn c\u1ed1 l\u1ecbch s\u1eed khi\u1ebfn cho ng\u01b0\u1eddi Vi\u1ec7t Nam c\u00f3 xu h\u01b0\u1edbng ki\u00ean c\u01b0\u1eddng tr\u01b0\u1edbc kh\u00f3 kh\u0103n. V\u1edbi ch\u1ec9 s\u1ed1 l\u1ea1c quan \u0111\u1ea1t m\u1ee9c 7,2\/10, ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u01b0\u1ee3c nhi\u1ec1u qu\u1ed1c gia \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 t\u00ednh th\u1ea7n kh\u00e1 t\u00edch c\u1ef1c.<\/li>\n<li>Th\u1eadn tr\u1ecdng:V\u00ec lo ng\u1ea1i v\u1ec1 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t d\u1ecbch b\u1ec7nh, nh\u1eb1m h\u1ea1n ch\u1ebf\u00a0r\u1ee7i ro v\u1ec1\u00a0s\u1ee9c kh\u1ecfe v\u00e0\u00a0t\u00e0i ch\u00ednh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 t\u00e2m l\u00fd v\u00f4 c\u00f9ng c\u1ea9n th\u1eadn, ph\u00f2ng b\u1ecb. H\u1ecd th\u1eadn tr\u1ecdng h\u01a1n trong vi\u1ec7c ch\u1ecdn l\u1ef1a v\u00e0 chi ti\u00eau nh\u1eefng\u00a0m\u1eb7t h\u00e0ng\u00a0c\u1ea7n thi\u1ebft.<\/li>\n<li>T\u00ecm ki\u1ebfm s\u1ef1 th\u1ea5u c\u1ea3m: Nh\u1eefng tin t\u1ee9c v\u1ec1 t\u00ecnh h\u00ecnh Covid-19 n\u00f3ng \u1edf \u0111\u1ecba ph\u01b0\u01a1ng, c\u1ed9ng v\u1edbi th\u1ef1c t\u1ebf ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i c\u00e1ch li, b\u1ecb h\u1ea1n ch\u1ebf di chuy\u1ec3n l\u00e0m cho h\u1ecd c\u00f3 ph\u1ea7n nh\u1ea1y c\u1ea3m h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm s\u1ef1 th\u1ea5u c\u1ea3m nhi\u1ec1u h\u01a1n v\u00e0o kho\u1ea3ng th\u1eddi gian cu\u1ed1i n\u0103m \u2013 th\u1eddi \u0111i\u1ec3m kh\u00e1 l\u00e0 nh\u1ed9n nh\u1ecbp.<\/li>\n<\/ul>\n<h3><span id=\"Su_thay_doi_trong_ke_hoach_chi_tieu\"><strong><b>S\u1ef1 thay \u0111\u1ed5i trong k\u1ebf ho\u1ea1ch chi ti\u00eau<\/b><\/strong><\/span><\/h3>\n<p>B\u00e1o c\u00e1o\u00a0c\u1ee7a\u00a0Deloitte Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam 2021 cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong k\u1ebf ho\u1ea1ch chi ti\u00eau c\u1ee7a h\u1ecd b\u1edfi t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch b\u1ec7nh.<\/p>\n<p><strong><b>Nh\u00f3m chi ti\u00eau t\u0103ng<\/b><\/strong><strong><b>:<\/b><\/strong><\/p>\n<ul>\n<li>Nh\u00f3m ng\u00e0nh h\u00e0ng thi\u1ebft y\u1ebfu (l\u01b0\u01a1ng th\u1ef1c, \u0111\u1ed3 h\u1ed9p, th\u1ee9c u\u1ed1ng, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn&#8230;)v\u00e0 th\u1ef1c ph\u1ea9m<\/li>\n<li>Nh\u00f3m \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u00f3 c\u1ed3n<\/li>\n<li>C\u00f4ng ngh\u1ec7 s\u1ed1 (g\u1ecdi xe, \u0111\u1eb7t \u0111\u1ed3 \u0103n, b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn)<\/li>\n<\/ul>\n<p><strong><b>Nh\u00f3m chi ti\u00eau gi\u1ea3m:<\/b><\/strong><\/p>\n<ul>\n<li>Nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ec7n \u00edch<\/li>\n<li>\u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n<\/li>\n<li>Thu\u1ed1c l\u00e1<\/li>\n<\/ul>\n<h2><span id=\"3_Top_8_xu_huong_Digital_Marketing_nam_2022\"><strong>3. <b>Top 8 xu h\u01b0\u1edbng Digital Marketing n\u0103m 2022<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/start-digital-marketing-agency-from-home.png\" alt=\"xu h\u01b0\u1edbng digital marketing\" width=\"1536\" height=\"786\" title=\"\"><\/p>\n<h3><span id=\"Meta_o_khap_moi_noi\"><strong><b>Meta \u1edf kh\u1eafp m\u1ecdi n\u01a1i<\/b><\/strong><\/span><\/h3>\n<p>Facebook s\u1ebd ch\u00ednh th\u1ee9c \u0111\u1ed5i t\u00ean th\u00e0nh Meta. D\u00f9 vi\u1ec7c t\u1ea1o m\u1ed9t c\u00e1i t\u00ean cho c\u00f4ng ty m\u1eb9 l\u00e0 h\u1ee3p l\u00fd nh\u01b0ng s\u1ef1 ch\u1ecdn l\u1ef1a m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng. Facebook \u0111ang \u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn v\u00e0o Metaverse &#8211; thu\u1eadt ng\u1eef ch\u1ec9 tr\u1ea3i nghi\u1ec7m \u1ea3o v\u00e0 t\u0103ng c\u01b0\u1eddng. \u0110\u00e2y ch\u00ednh l\u00e0 cu\u1ed9c \u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn v\u00e0o t\u01b0\u01a1ng lai c\u1ee7a web.<\/p>\n<h3><span id=\"Tiep_tuc_phat_trien_nguoi_co_anh_huong\"><b><\/b><strong><b>Ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/b><\/strong><\/span><\/h3>\n<p>Trong n\u0103m 2021, ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng d\u1ef1 ki\u1ebfn \u0111\u1ea1t 13,8 t\u1ef7 \u0111\u00f4 la v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 <strong><b>xu h\u01b0\u1edbng Digital Marketing<\/b><\/strong>\u00a0trong n\u0103m 2022. Nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u00e0 m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00ec ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111ang x\u00e1c nh\u1eadn s\u1ea3n ph\u1ea9m. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u B2B c\u0169ng \u0111ang ti\u1ebfp t\u1ee5c \u0111\u00f3n nh\u1eadn ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u2013 SAP, Adobe, PWC v\u00e0 GE \u0111\u1ec1u \u0111\u00e3 khai th\u00e1c xu h\u01b0\u1edbng n\u00e0y.<\/p>\n<h3><span id=\"Quang_cao_bi_han_che_do_quyen_rieng_tu\"><strong><b>Qu\u1ea3ng c\u00e1o b\u1ecb h\u1ea1n ch\u1ebf do quy\u1ec1n ri\u00eang t\u01b0<\/b><\/strong><\/span><\/h3>\n<p>V\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n kh\u1ed5ng l\u1ed3 tr\u00ean nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e2y tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty. \u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f3 xu h\u01b0\u1edbng theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Internet v\u00e0 d\u00f9ng nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o. Th\u1ebf nh\u01b0ng, nh\u1eefng quy \u0111\u1ecbnh m\u1edbi v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 nh\u01b0 x\u00f3a cookie v\u00e0 c\u1eadp nh\u1eadt iOS \u0111\u00e3 l\u00e0m gi\u1ea3m l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c d\u00f9ng b\u1edfi AI trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u00e2y s\u1ebd l\u00e0 th\u00e1ch th\u1ee9c v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng ty khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/vai-tro-cua-digital-marketing\/\">Vai tr\u00f2 c\u1ee7a digital marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn doanh nghi\u1ec7p?<\/a><\/p><\/blockquote>\n<h3><span id=\"Su_phat_trien_ngay_cang_nhanh_cua_LinkedIn\"><strong><b>S\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng nhanh c\u1ee7a LinkedIn<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/linkedin-vuot-mat-facebook-dan-dau-xu-the-tim-kiem-ung-vien-tai-nang.png\" alt=\"LinkedIn - xu h\u01b0\u1edbng digital marketing\" width=\"1460\" height=\"730\" title=\"\"><\/p>\n<p>LinkedIn l\u00e0 n\u1ec1n t\u1ea3ng \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n trong kh\u00f4ng gian Digital v\u00e0 c\u0169ng ch\u00ednh l\u00e0 <strong><b>xu h\u01b0\u1edbng Digital Marketing<\/b><\/strong>\u00a0ph\u1ed5 bi\u1ebfn trong n\u0103m 2022. M\u1ed7i qu\u00fd, LinkedIn cho th\u1ea5y m\u1ee9c t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. LinkedIn c\u0169ng li\u00ean t\u1ee5c tung ra nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi nh\u1eb1m \u0111em \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n cho c\u00e1c trang v\u00e0 c\u00f4ng ty.<\/p>\n<h3><span id=\"SEO_la_tro_choi_it_hon_va_tich_hop_nhieu_hon\"><strong><b>SEO l\u00e0 tr\u00f2 ch\u01a1i \u00edt h\u01a1n v\u00e0 t\u00edch h\u1ee3p nhi\u1ec1u h\u01a1n<\/b><\/strong><\/span><\/h3>\n<p>SEO l\u00e0 m\u1ed9t trong s\u1ed1 c\u00e1c h\u00ecnh th\u1ee9c Digital Marketing c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t. Khi nh\u1eefng thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm tr\u1edf n\u00ean th\u00f4ng minh v\u00e0 th\u00edch h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh h\u01a1n, Marketer kh\u00f4ng c\u1ea7n t\u1eadp trung nhi\u1ec1u v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 \u201cth\u1ee7 thu\u1eadt\u201d hay \u201ck\u1ef9 thu\u1eadt\u201d SEO, m\u00e0 n\u00ean t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t.<\/p>\n<h3><span id=\"Video_phat_trien_vo_cung_manh_me\"><b><\/b><strong><b>Video ph\u00e1t tri\u1ec3n v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd<\/b><\/strong><\/span><\/h3>\n<p>Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng\u00a0nh\u01b0\u00a0h\u00e0ng ng\u00e0y c\u00f3 5 t\u1ef7\u00a0l\u01b0\u1ee3t xem tr\u00ean\u00a0Facebook, 4 t\u1ef7\u00a0l\u01b0\u1ee3t xem tr\u00ean\u00a0Youtube cho th\u1ea5y\u00a0trong th\u1eddi gian t\u1edbi \u201cVideo\u201d s\u1ebd l\u00e0m m\u01b0a l\u00e0m gi\u00f3 tr\u00ean kh\u1eafp nh\u1eefng\u00a0trang m\u1ea1ng x\u00e3 h\u1ed9i\u00a0v\u00e0 tr\u1edf th\u00e0nh <strong><b>xu h\u01b0\u1edbng Digital Marketing<\/b><\/strong>\u00a0ph\u1ed5 bi\u1ebfn trong n\u0103m 2022. Vi\u1ec7c c\u00e1c video chi\u1ebfm l\u01b0\u1ee3ng traffic l\u1edbn nh\u1ea5t tr\u00ean Internet s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u qu\u00e1 xa\u00a0v\u1eddi. Tr\u1edf th\u00e0nh x\u01b0\u01a1ng s\u1ed1ng cho nh\u1eefng\u00a0ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb khi v\u00ec vi\u1ec7c xem video s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span id=\"Tiktok\"><strong><b>Tiktok<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/tiktok.jpg\" alt=\"tiktok - xu h\u01b0\u1edbng digital marketing\" width=\"1650\" height=\"1084\" title=\"\"><\/p>\n<p>Tiktok l\u00e0\u00a0\u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm cho nh\u1eefng m\u1ea1ng\u00a0x\u00e3 h\u1ed9i kh\u00e1c khi ti\u1ebfp t\u1ee5c t\u1ecfa s\u00e1ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi\u00a0li\u00ean t\u1ee5c\u00a0t\u0103ng l\u00ean. \u0110\u00e2y l\u00e0\u00a0k\u00eanh tri\u1ec3n khai truy\u1ec1n th\u00f4ng, ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u1edbi\u00a0<strong><b>x<\/b><\/strong><strong><b>u <\/b><\/strong><strong><b>h<\/b><\/strong><strong><b>\u01b0\u1edbng Digital Marketing<\/b><\/strong>\u00a0t\u1eadp trung v\u00e0o video ads, th\u01b0\u01a1ng m\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<h3><span id=\"Livestream_KOLs\"><b><\/b><strong><b>Livestream + KOLs<\/b><\/strong><\/span><\/h3>\n<p>C\u00f9ng v\u1edbi vi\u1ec7c nhanh ch\u00f3ng n\u1eafm b\u1eaft d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng l\u00e0 s\u1ef1 ra \u0111\u1eddi h\u00e0ng lo\u1ea1t c\u1ee7a Youtube live, Facebook live, Spotlights t\u1eeb Snapchat, Reels t\u1eeb Instagram. Theo nh\u01b0 th\u00f4ng tin t\u1eeb Facebook\u00a0th\u00ec c\u1ee9 5 video s\u1ebd c\u00f3 1 video chia s\u1ebb tr\u1ef1c ti\u1ebfp v\u1edbi th\u1eddi l\u01b0\u1ee3ng ng\u01b0\u1eddi xem l\u00e2u h\u01a1n g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00e1c video \u0111\u01b0\u1ee3c quay d\u1ef1ng t\u1eeb tr\u01b0\u1edbc.\u00a0Livestream gi\u00fap t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n, ch\u1ed1t \u0111\u01a1n nhanh ch\u00f3ng\u00a0h\u01a1n, gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch\u00a0s\u1ebd\u00a0t\u0103ng l\u00ean theo c\u1ea5p s\u1ed1 nh\u00e2n n\u1ebfu nh\u01b0 h\u1ee3p t\u00e1c c\u00f9ng v\u1edbi c\u00e1c KOL.<\/p>\n<h2><span id=\"Loi_ket\"><strong><b>L\u1eddi k\u1ebft<\/b><\/strong><\/span><\/h2>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin v\u1ec1 th\u1ef1c tr\u1ea1ng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sau \u0111\u1ea1i d\u1ecbch Covid-19 c\u0169ng nh\u01b0 Top 8 <strong>xu h\u01b0\u1edbng Digital Marketing<\/strong> trong n\u0103m 2022. \u0110\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nhanh h\u01a1n v\u00e0 b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7 th\u00ec c\u00e1c marketer ph\u1ea3i b\u1eaft k\u1ecbp nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 xu h\u01b0\u1edbng Digital Marketing trong n\u0103m 2022. C\u00f3 nh\u01b0 th\u1ebf th\u00ec b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: right;\">D\u01b0\u01a1ng C\u1ea3m &#8211; T\u1ed5ng h\u1ee3p, Ch\u1ec9nh s\u1eeda<\/p>\n<p style=\"text-align: right;\">(Ngu\u1ed3n tham kh\u1ea3o: inboundmarketing.vn, brandsvietnam.com, sunmarketing.vn)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sau \u0111\u1ea1i d\u1ecbch Covid-19, th\u00f3i quen mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng online \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi. \u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 t\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00f4ng ty bu\u1ed9c ph\u1ea3i t\u00ecm cho [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1353],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6782"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6782"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6782\/revisions"}],"predecessor-version":[{"id":6788,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6782\/revisions\/6788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/6783"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}