{"id":6772,"date":"2022-01-19T01:03:18","date_gmt":"2022-01-18T18:03:18","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6772"},"modified":"2022-01-19T01:03:18","modified_gmt":"2022-01-18T18:03:18","slug":"the-moi-la-marketing","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/the-moi-la-marketing\/","title":{"rendered":"Th\u1ebf m\u1edbi l\u00e0 marketing &#8211; Nh\u1eefng b\u00e0i h\u1ecdc v\u00f4 gi\u00e1"},"content":{"rendered":"<p>Marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ecdi c\u00f4ng ty, doanh nghi\u1ec7p ng\u00e0y nay. \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1c ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 nguy\u00ean l\u00fd v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing, ngo\u00e0i vi\u1ec7c h\u1ecdc t\u1eadp \u1edf c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng th\u00ec c\u00e1c marketer c\u0169ng n\u00ean t\u00ecm hi\u1ec3u v\u00e0 \u0111\u1ecdc nh\u1eefng quy\u1ec3n s\u00e1ch v\u1ec1 marketing. \u0110\u1ecdc s\u00e1ch gi\u00fap cho m\u1ecdi ng\u01b0\u1eddi t\u00ecm hi\u1ec3u v\u00e0 bi\u1ebft th\u00eam nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 c\u00e2u chuy\u1ec7n t\u1eeb nh\u1eefng n\u01a1i kh\u00e1c nhau tr\u00ean th\u1ebf gi\u1edbi. H\u00e3y c\u00f9ng <a href=\"https:\/\/sum.vn\/\">sum.vn<\/a> t\u00ecm hi\u1ec3u v\u1ec1 b\u00e0i review s\u00e1ch \u201c<strong><b>Th\u1ebf m\u1edbi l\u00e0 marketing<\/b><\/strong>\u201d qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Doi_net_ve_tac_gia_Seth_Godin\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. \u0110\u00f4i n\u00e9t v\u1ec1 t\u00e1c gi\u1ea3 Seth Godin<\/a><\/li><li><a href=\"#2_Gioi_thieu_chung_ve_quyen_sach_The_moi_la_Marketing\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Gi\u1edbi thi\u1ec7u chung v\u1ec1 quy\u1ec3n s\u00e1ch Th\u1ebf m\u1edbi l\u00e0 Marketing<\/a><\/li><li><a href=\"#3_Noi_dung_cua_quyen_sach_The_moi_la_Marketing\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. N\u1ed9i dung c\u1ee7a quy\u1ec3n s\u00e1ch Th\u1ebf m\u1edbi l\u00e0 Marketing<\/a><ul><li><a href=\"#Xac_dinh_khach_hang_muc_tieu\"><span class=\"toc_number toc_depth_2\">3.1<\/span> X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li><a href=\"#Tim_kiem_insight_khach_hang\"><span class=\"toc_number toc_depth_2\">3.2<\/span> T\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Dinh_vi_san_pham_trong_marketing\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong marketing<\/a><\/li><li><a href=\"#Mo_hinh_pheu_trong_marketing\"><span class=\"toc_number toc_depth_2\">3.4<\/span> M\u00f4 h\u00ecnh ph\u1ec5u trong marketing<\/a><\/li><\/ul><\/li><li><a href=\"#Loi_ket\"><span class=\"toc_number toc_depth_1\">4<\/span> L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Doi_net_ve_tac_gia_Seth_Godin\"><b><\/b><strong><b>1. \u0110\u00f4i n\u00e9t v\u1ec1 t\u00e1c gi\u1ea3 Seth Godin<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/20181108195233-ent18-dec-trends-sethgodin.jpg\" alt=\"Seth Godin\" width=\"2000\" height=\"1333\" title=\"\"><\/p>\n<p>Seth Godin l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3, nh\u00e0 di\u1ec5n thuy\u1ebft, nh\u00e0 ti\u1ebfp th\u1ecb, doanh nh\u00e2n ng\u01b0\u1eddi M\u1ef9. \u00d4ng \u0111\u00e3 t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc v\u1edbi b\u1eb1ng khoa h\u1ecdc m\u00e1y t\u00ednh tri\u1ebft h\u1ecdc v\u00e0o n\u0103m 1982, v\u00e0 l\u1ea5y b\u1eb1ng Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb kinh doanh v\u1ec1 Marketing \u1edf tr\u01b0\u1eddng kinh doanh Stanford &#8211; \u0111\u1ee9ng th\u1ee9 6 trong top c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u n\u01b0\u1edbc M\u1ef9. \u00d4ng \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c \u1edf v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m. N\u0103m 1995, \u00f4ng th\u00e0nh l\u1eadp c\u00f4ng ty chuy\u00ean v\u1ec1 marketing online \u0111\u1ea7u ti\u00ean c\u00f3 t\u00ean l\u00e0 Yoyodyne, sau n\u00e0y b\u00e1n l\u1ea1i cho Yahoo! v\u00e0 l\u00e0m vi\u1ec7c \u1edf v\u1ecb tr\u00ed Ph\u00f3 ch\u1ee7 t\u1ecbch b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb \u0111\u1ed3ng t\u00ecnh c\u1ee7a Yahoo!.<\/p>\n<p>Seth Godin n\u1ed5i ti\u1ebfng v\u1edbi phong c\u00e1ch di\u1ec5n thuy\u1ebft \u0111\u1ea7y c\u00e1 t\u00ednh, tr\u1ef1c quan v\u00e0 s\u00f4i n\u1ed5i. \u00d4ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c Successful Meeting c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t trong s\u1ed1 21 di\u1ec5n gi\u1ea3 h\u00e0ng \u0111\u1ea7u th\u1ebf k\u1ef7 21. T\u1ea1p ch\u00ed Business Week \u0111\u00e3 t\u1eebng ca ng\u1ee3i \u201cSeth Godin c\u00f3 l\u1ebd l\u00e0 doanh nh\u00e2n xu\u1ea5t s\u1eafc nh\u1ea5t c\u1ee7a Th\u1eddi \u0110\u1ea1i Th\u00f4ng tin\u201d.<\/p>\n<p>Seth Godin \u0111\u00e3 vi\u1ebft 9 quy\u1ec3n s\u00e1ch v\u00e0 \u0111\u1ec1u b\u00e1n c\u1ef1c k\u1ef3 ch\u1ea1y tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nh\u1eefng quy\u1ec3n s\u00e1ch n\u00e0y \u0111\u00e3 gi\u00fap thay \u0111\u1ed5i t\u01b0 duy c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 marketing, c\u00f4ng vi\u1ec7c v\u00e0 s\u1ef1 thay \u0111\u1ed5i. S\u00e1ch c\u1ee7a Godin \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch sang h\u01a1n 20 th\u1ee9 ti\u1ebfng v\u00e0 ebook c\u1ee7a \u00f4ng \u0111\u01b0\u1ee3c b\u00e1n ch\u1ea1y nh\u1ea5t. \u00d4ng \u0111\u00e3 s\u00e1ng t\u1ea1o ra nhi\u1ec1u t\u1eeb v\u1ef1ng m\u1edbi trong l\u0129nh v\u1ef1c marketing v\u00ed d\u1ee5 nh\u01b0 ideaviruses (\u00fd t\u01b0\u1edfng virus), permission marketing (ti\u1ebfp th\u1ecb \u0111\u1ed3ng t\u00ecnh), sneezers (ng\u01b0\u1eddi h\u1eaft h\u01a1i), purple cows (con b\u00f2 t\u00eda),\u2026<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/top-7-cuon-sach-hay-ve-khoi-nghiep-ban-nen-doc\/\">Top 7 cu\u1ed1n s\u00e1ch hay v\u1ec1\u00a0kh\u1edfi nghi\u1ec7p b\u1ea1n n\u00ean \u0111\u1ecdc<\/a><\/p><\/blockquote>\n<h2><span id=\"2_Gioi_thieu_chung_ve_quyen_sach_The_moi_la_Marketing\"><b><\/b><strong><b>2. Gi\u1edbi thi\u1ec7u chung v\u1ec1 quy\u1ec3n s\u00e1ch Th\u1ebf m\u1edbi l\u00e0 Marketing<\/b><\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/maxresdefault.jpg\" alt=\"Th\u1ebf M\u1edbi L\u00e0 Marketing\" width=\"1280\" height=\"720\" title=\"\"><\/p>\n<p>\u201c<strong><b>Th\u1ebf M\u1edbi L\u00e0 Marketing<\/b><\/strong>\u201d c\u1ee7a t\u00e1c gi\u1ea3 Seth Godin l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft cho nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m marketing. Kh\u00f4ng ph\u1ea3i v\u00ec n\u00f3 ch\u1ee9a nhi\u1ec1u ch\u1ee9a \u0111\u1ef1ng b\u00ed k\u00edp hay ki\u1ebfn th\u1ee9c m\u1edbi l\u1ea1 gi\u00fap b\u1ea1n tr\u1edf n\u00ean gi\u1ecfi h\u01a1n, ma\u0300 no\u0301 la\u0300 m\u00f4\u0323t l\u00f4\u0301i t\u01b0 duy c\u1ee7a ta\u0301c gia\u0309 v\u01a1\u0301i mong mu\u00f4\u0301n gi\u00fap cho nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i la\u0300m marketing co\u0301 th\u00ea\u0309 nhi\u0300n nh\u00e2\u0323n kha\u0301ch ha\u0300ng cu\u0309a mi\u0300nh \u01a1\u0309 go\u0301c \u0111\u00f4\u0323 t\u00e2m ly\u0301, nhi\u0300n th\u00e2\u0301y nh\u01b0\u0303ng gi\u0300 ho\u0323 mong mu\u00f4\u0301n v\u00e0 phu\u0323c vu\u0323 ho\u0323 t\u00f4\u0301t h\u01a1n so v\u01a1\u0301i vi\u00ea\u0323c chi\u0309 nhi\u0300n nh\u00e2\u0323n t\u01b0\u0300 go\u0301c \u0111\u00f4\u0323 nh\u00e2n kh\u00e2\u0309u ho\u0323c: tu\u00f4\u0309i ta\u0301c, gi\u01a1\u0301i ti\u0301nh, \u0111i\u0323a \u0111i\u00ea\u0309m, v.v\u2026<\/p>\n<p>Quy\u1ec3n sa\u0301ch na\u0300y la\u0300 \u0111\u01b0\u1ee3c Seth Godin t\u00f4\u0309ng h\u01a1\u0323p t\u01b0\u0300 r\u00e2\u0301t nhi\u00ea\u0300u cu\u1ed1n sa\u0301ch kha\u0301c nhau nh\u01b0 The Innovator\u2019s Hypothesis cu\u0309a Michael Schrage, Story Driven cu\u0309a Bernadette Jiwa, Crossing the Chasm cu\u0309a Geoffrey Moore, Permission Marketing cu\u0309a chi\u0301nh ta\u0301c gia\u0309 va\u0300 co\u0300n nhi\u00ea\u0300u n\u01b0\u0303a.<\/p>\n<p>\u201c<strong><b>Th\u00ea\u0301 M\u01a1\u0301i La\u0300 Marketing<\/b><\/strong>\u201d se\u0303 d\u0103\u0301t ba\u0323n \u0111i qua to\u00e0n b\u1ed9 nh\u1eefng v\u00e2\u0301n \u0111\u00ea\u0300 t\u01b0\u0300 xa\u0301c \u0111i\u0323nh ph\u00e2n khu\u0301c kha\u0301ch ha\u0300ng, xa\u0301c \u0111i\u0323nh thi\u0323 tr\u01b0\u01a1\u0300ng mu\u0323c ti\u00eau, x\u00e2y d\u01b0\u0323ng khung chi\u00ea\u0301n l\u01b0\u01a1\u0323c, \u0111i\u0323nh vi\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u, sa\u0309n ph\u00e2\u0309m cu\u0309a mi\u0300nh, thu th\u00e2\u0323p d\u01b0\u0303 li\u00ea\u0323u, x\u00e2y d\u01b0\u0323ng c\u00e2u chuy\u00ea\u0323n \u0111\u00ea\u0309 giao ti\u00ea\u0301p v\u01a1\u0301i kha\u0301ch ha\u0300ng va\u0300 s\u01b0\u0323 cho phe\u0301p cu\u0309a kha\u0301ch ha\u0300ng \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 giao ti\u00ea\u0301p v\u01a1\u0301i ho\u0323 va\u0300 co\u0300n nhi\u00ea\u0300u n\u01b0\u0303a. M\u00f4\u0303I n\u1ed9i dung v\u00e0 v\u00e2\u0301n \u0111\u00ea\u0300 \u0111\u01b0\u01a1\u0323c x\u00e2y d\u01b0\u0323ng v\u01a1\u0301i nh\u01b0\u0303ng v\u00ed d\u1ee5 v\u00e0 d\u00e2\u0303n ch\u01b0\u0301ng cu\u0323 th\u00ea\u0309 \u0111\u00ea\u0309 la\u0300m ro\u0303 no\u0301. Cu\u1ed1n s\u00e1ch n\u00e0y giu\u0301p cho ng\u01b0\u01a1\u0300i \u0111o\u0323c \u0111i\u0323nh hi\u0300nh \u0111\u01b0\u01a1\u0323c m\u00f4\u0323t khung ki\u00ea\u0301n th\u01b0\u0301c va\u0300 quy tri\u0300nh v\u00e0 a\u0301p du\u0323ng v\u00e0o nh\u01b0\u0303ng gi\u0300 ho\u0323 \u0111ang la\u0300m.<\/p>\n<h2><span id=\"3_Noi_dung_cua_quyen_sach_The_moi_la_Marketing\"><b><\/b><strong><b>3. N\u1ed9i dung c\u1ee7a quy\u1ec3n s\u00e1ch Th\u1ebf m\u1edbi l\u00e0 Marketing<\/b><\/strong><\/span><\/h2>\n<p>Quy\u1ec3n s\u00e1ch <strong><b>Th\u1ebf m\u1edbi l\u00e0 marketing<\/b><\/strong>\u00a0l\u00e0 s\u1ef1 t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c t\u1eeb v\u00f4 s\u1ed1 nghi\u00ean c\u1ee9u v\u00e0 quy\u1ec3n s\u00e1ch c\u00f9ng l\u0129nh v\u1ef1c. Seth Godin \u0111\u00e3 t\u00ecm ki\u1ebfm c\u00e1c tri th\u1ee9c s\u00e2u s\u1eafc nh\u1ea5t c\u1ee7a ng\u00e0nh marketing, t\u1ed5ng h\u1ee3p l\u1ea1i v\u00e0 vi\u1ebft n\u00ean m\u1ed9t khung ki\u1ebfn th\u1ee9c \u0111\u00fang chu\u1ea9n cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing trong th\u1eddi \u0111\u1ea1i m\u1edbi. C\u00e1ch t\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng, c\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh ph\u1ec5u trong marketing ho\u1eb7c c\u00e1ch \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ec1u l\u00e0 c\u00e1c kh\u00e1i ni\u1ec7m v\u00f4 c\u00f9ng quen thu\u1ed9c nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c Seth Godin l\u00e0m m\u1edbi v\u00e0 tr\u00ecnh b\u00e0y c\u1ef1c k\u1ef3 b\u00e0i b\u1ea3n trong quy\u1ec3n s\u00e1ch <strong><b>Th\u1ebf m\u1edbi l\u00e0 marketing<\/b><\/strong>.<\/p>\n<h3><span id=\"Xac_dinh_khach_hang_muc_tieu\"><strong><b>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/1_khach-hang-muc-tieu-la-gi-2.jpg\" alt=\"x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" width=\"1493\" height=\"833\" title=\"\"><\/p>\n<p>Theo Seth Godin, vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd l\u00e0 ch\u01b0a \u0111\u1ee7. \u0110\u00f3 m\u1edbi ch\u1ec9 l\u00e0 ph\u1ea7n x\u00e1c. Ph\u1ea7n h\u1ed3n c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u00ecm ra c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 t\u00e2m l\u00fd h\u1ecdc c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<p>Nh\u1eefng ch\u01b0\u01a1ng \u201cNh\u1eefng ng\u01b0\u1eddi nh\u01b0 ch\u00fang ta th\u00ec l\u00e0m nh\u1eefng \u0111i\u1ec1u nh\u01b0 th\u1ebf n\u00e0y\u201d, \u201cNh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau th\u00ec \u0111\u1ed1i x\u1eed kh\u00e1c nhau\u201d, \u201cT\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng kh\u1ea3 d\u1ee5ng t\u1ed1i thi\u1ec3u\u201d v\u00e0 \u201cTi\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng\u201d s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng qu\u00e1t v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h3><span id=\"Tim_kiem_insight_khach_hang\"><strong><b>T\u00ecm ki\u1ebfm insight kh\u00e1ch h\u00e0ng<\/b><\/strong><\/span><\/h3>\n<p>Ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i c\u1ed1 g\u1eafng \u0111\u1ec3 thay \u0111\u1ed5i c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng khi mua h\u00e0ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c marketer c\u1ea7n t\u00ecm ra insight c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap c\u00e1c marketer truy\u1ec1n th\u00f4ng \u0111\u00fang th\u00f4ng \u0111i\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ea1n ch\u1ebf tr\u01b0\u1eddng h\u1ee3p g\u1eedi sai th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn v\u1edbi sai kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd l\u00e3ng ph\u00ed c\u00f4ng s\u1ee9c ti\u1ebfp th\u1ecb.<\/p>\n<p>Seth Godin d\u00f9ng h\u00ecnh t\u01b0\u1ee3ng m\u0169i khoan t\u01b0\u1ee3ng tr\u01b0ng cho vi\u1ec7c t\u00ecm ki\u1ebfm insight nh\u1eb1m minh h\u1ecda cho v\u1ea5n \u0111\u1ec1 n\u00e0y. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketer kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 ng\u01b0\u1eddi b\u00e1n m\u0169i khoan \u0111\u01a1n thu\u1ea7n m\u00e0 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi t\u1ea1o c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 mua m\u0169i khoan \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfc l\u1ed7 tr\u00ean b\u1ee9c t\u01b0\u1eddng nh\u00e0 h\u1ecd. H\u1ecd mua m\u0169i khoan c\u00f2n l\u00e0 mua c\u1ea3m gi\u00e1c th\u1ecfa m\u00e3n v\u00e0 an to\u00e0n v\u1edbi chi\u1ebfc k\u1ec7 s\u00e1ch \u0111\u01b0\u1ee3c treo tr\u00ean t\u01b0\u1eddng nh\u1edd v\u00e0o chi\u1ebfc m\u0169i khoan \u0111\u00f3. Marketing kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 b\u00e1n c\u1ea3m gi\u00e1c cho kh\u00e1ch h\u00e0ng.<\/p>\n<blockquote><p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/uu-die%cc%89m-cu%cc%89a-marketing\/\">\u01afu \u0111i\u00ea\u0309m cu\u0309a marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing<\/a><\/p><\/blockquote>\n<h3><span id=\"Dinh_vi_san_pham_trong_marketing\"><strong><b>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m trong marketing<\/b><\/strong><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2022\/01\/thumb-dinh-vi-san-pham.jpg\" alt=\"\u0110\u1ecbnh V\u1ecb S\u1ea3n Ph\u1ea9m\" width=\"1280\" height=\"922\" title=\"\"><\/p>\n<p>Seth Godin \u0111\u00e3 ph\u00e2n t\u00edch vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m b\u1eb1ng m\u1ed9t \u0111\u1ed3 th\u1ecb g\u1ed3m c\u00f3 2 tr\u1ee5c gi\u00e1 tr\u1ecb. Hai tr\u1ee5c gi\u00e1 tr\u1ecb n\u00e0y s\u1ebd l\u00e0 ph\u01b0\u01a1ng \u00e1n duy nh\u1ea5t v\u00e0 kh\u00e1c bi\u1ec7t gi\u00fap gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c n\u1ed7i \u0111au tinh th\u1ea7n c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c. N\u1ebfu nh\u01b0 l\u00e0m t\u1ed1t b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng, c\u00e1c marketer \u0111\u00e3 \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n m\u00f3ng v\u00f4 c\u00f9ng t\u1ed1t cho vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. Ch\u1ec9 khi t\u00ecm ra \u0111\u01b0\u1ee3c insight ch\u00ednh x\u00e1c th\u00ec c\u00e1c marketer m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00edch h\u1ee3p v\u1edbi mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"Mo_hinh_pheu_trong_marketing\"><strong><b>M\u00f4 h\u00ecnh ph\u1ec5u trong marketing<\/b><\/strong><\/span><\/h3>\n<p>M\u00f4 h\u00ecnh ph\u1ec5u trong quy\u1ec3n s\u00e1ch <strong><b>Th\u1ebf m\u1edbi l\u00e0 marketing<\/b><\/strong>\u00a0c\u00f3 kh\u00e1 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi m\u00f4 h\u00ecnh AIDA m\u00e0 c\u00e1c marketer v\u1eabn th\u01b0\u1eddng hay \u00e1p d\u1ee5ng. Theo nh\u01b0 m\u00f4 h\u00ecnh n\u00e0y th\u00ec quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3i qua 4 giai \u0111o\u1ea1n: nh\u1eadn th\u1ee9c, quan t\u00e2m, quy\u1ebft \u0111\u1ecbnh v\u00e0 mua h\u00e0ng. Th\u1ee9 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i t\u1eeb \u0111\u1ea7u ph\u1ec5u \u0111\u1ebfn cu\u1ed1i ph\u1ec5u ch\u00ednh l\u00e0 \u00e1p l\u1ef1c v\u00e0 ni\u1ec1m tin. Ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng d\u1eabn d\u1eaft h\u1ecd \u0111i v\u00e0o ph\u1ec5u. N\u1ebfu nh\u01b0 m\u1ea5t \u0111i ni\u1ec1m tin, h\u1ecd c\u00f3 th\u1ec3 ra kh\u1ecfi ph\u1ec5u b\u1ea5t k\u1ef3 l\u00fac n\u00e0o.<\/p>\n<p>C\u00f2n \u00e1p l\u1ef1c ch\u00ednh l\u00e0 th\u1ee9 b\u00f4i tr\u01a1n h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u00c1p l\u1ef1c c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 nh\u1eefng c\u1ea3m x\u00fac c\u00e1 nh\u00e2n ho\u1eb7c n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf r\u01a1i l\u00e0m cho kh\u00e1ch h\u00e0ng b\u01b0\u1edbc \u0111i nhanh h\u01a1n trong chu tr\u00ecnh ph\u1ec5u. Ng\u01b0\u1eddi l\u00e0m marketing gi\u1ecfi l\u00e0 ng\u01b0\u1eddi bi\u1ebft s\u1ea3n sinh \u00e1p l\u1ef1c v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin, sau \u0111\u00f3 xoa nh\u1eb9 n\u1ed7i \u0111au r\u1ed3i ti\u1ebfp t\u1ee5c t\u1ea1o ra c\u00e1c \u00e1p l\u1ef1c nh\u1eb1m d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng \u0111\u1ebfn cu\u1ed1i ph\u1ec5u.<\/p>\n<h2><span id=\"Loi_ket\"><strong><b>L\u1eddi k\u1ebft<\/b><\/strong><\/span><\/h2>\n<p>Quy\u1ec3n s\u00e1ch <strong><b>Th\u1ebf m\u1edbi l\u00e0 marketing<\/b><\/strong>\u00a0ch\u00ednh l\u00e0 h\u00e0nh trang m\u00e0 nh\u1eefng marketer c\u1ea7n c\u00f3 tr\u01b0\u1edbc khi mu\u1ed1n ph\u00e1t tri\u1ec3n xa h\u01a1n trong ng\u00e0nh n\u00e0y. Seth Godin \u0111\u00e3 cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1ch t\u01b0 duy trong l\u0129nh v\u1ef1c marketing thay v\u00ec ch\u1ec9 cung c\u1ea5p nh\u1eefng tips l\u00e0m marketing trong ng\u1eafn h\u1ea1n. Hy v\u1ecdng v\u1edbi nh\u1eefng review tr\u00ean \u0111\u00e2y v\u1ec1 quy\u1ec3n s\u00e1ch Th\u1ebf m\u1edbi l\u00e0 marketing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 h\u1ee9ng th\u00fa t\u00ecm hi\u1ec3u h\u01a1n v\u1ec1 quy\u1ec3n s\u00e1ch hay ho v\u00e0 \u00fd ngh\u0129a n\u00e0y.<\/p>\n<p style=\"text-align: right;\">D\u01b0\u01a1ng C\u1ea3m &#8211; T\u1ed5ng h\u1ee3p, Ch\u1ec9nh s\u1eeda<\/p>\n<p style=\"text-align: right;\">(Ngu\u1ed3n tham kh\u1ea3o: diemsach.info, ncontent.net, revisach.com)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ecdi c\u00f4ng ty, doanh nghi\u1ec7p ng\u00e0y nay. \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1c ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 nguy\u00ean l\u00fd v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing, ngo\u00e0i vi\u1ec7c h\u1ecdc t\u1eadp \u1edf c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng th\u00ec c\u00e1c marketer c\u0169ng [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1224],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6772"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6772"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6772\/revisions"}],"predecessor-version":[{"id":6778,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6772\/revisions\/6778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/6773"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}