{"id":6701,"date":"2021-12-08T15:04:34","date_gmt":"2021-12-08T08:04:34","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=6701"},"modified":"2021-12-08T15:04:34","modified_gmt":"2021-12-08T08:04:34","slug":"mo-hinh-3c-marketing","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/mo-hinh-3c-marketing\/","title":{"rendered":"M\u00f4 h\u00ecnh 3C Marketing l\u00e0 g\u00ec? Case Study Starbuck trong Marketing"},"content":{"rendered":"<p dir=\"ltr\"><strong>M\u00f4 h\u00ecnh 3c marketing\u00a0<\/strong>l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Hi\u1ec3u r\u00f5\u00a0<strong>m\u00f4 h\u00ecnh 3c Marketing<\/strong>\u00a0b\u1ea1n s\u1ebd n\u1eafm tr\u1ecdn th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n trong ng\u00e0nh ngh\u1ec1 m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Mo_hinh_3C_Marketing_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> M\u00f4 h\u00ecnh 3C Marketing l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Mo_hinh_3C_se_ho_tro_ban_hieu_ro_marketing_la_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> M\u00f4 h\u00ecnh 3C s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n hi\u1ec3u r\u00f5 marketing l\u00e0 g\u00ec<\/a><ul><li><ul><li><a href=\"#Customer_nguoi_mua_hang\"><span class=\"toc_number toc_depth_3\">2.0.1<\/span> Customer \u2013 ng\u01b0\u1eddi mua h\u00e0ng<\/a><\/li><li><a href=\"#Competitor_Doi_thu\"><span class=\"toc_number toc_depth_3\">2.0.2<\/span> Competitor \u2013 \u0110\u1ed1i th\u1ee7<\/a><\/li><li><a href=\"#Company_cong_ty\"><span class=\"toc_number toc_depth_3\">2.0.3<\/span> Company \u2013 c\u00f4ng ty<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Mo_hinh_3Cs_trong_thuc_tien_hoan_canh_cua_Starbucks\"><span class=\"toc_number toc_depth_1\">3<\/span> M\u00f4 h\u00ecnh 3Cs trong th\u1ef1c ti\u1ec5n: ho\u00e0n c\u1ea3nh c\u1ee7a Starbucks<\/a><\/li><li><a href=\"#Duc_ket\"><span class=\"toc_number toc_depth_1\">4<\/span> \u0110\u00fac k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Mo_hinh_3C_Marketing_la_gi\"><strong>M\u00f4 h\u00ecnh 3C Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p dir=\"ltr\">\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1edfi m\u1ed9t trong 5 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u Kinechi Ohmae. V\u1edbi kinh nghi\u1ec7m nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn, ti\u1ebfn s\u0129 Ohmae \u0111\u00e3 cho ra \u0111\u1eddi nh\u1eefng l\u00fd thuy\u1ebft \u1ea5n t\u01b0\u1ee3ng, chuy\u00ean s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng k\u1ebf ho\u1ea1ch cho c\u00f4ng ty m\u00e0 m\u00f4 h\u00ecnh 3C Marketing l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<\/p>\n<p dir=\"ltr\">Theo m\u00f4 h\u00ecnh n\u00e0y, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh, khi ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, c\u00f4ng ty c\u1ea7n t\u1eadp trung v\u00e0o ba y\u1ebfu t\u1ed1 quan tr\u1ecdng:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Kh\u00e1ch h\u00e0ng (<em>Customers<\/em>)<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh (<em>Competitors<\/em>)<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">C\u00f4ng ty (<em>Corporation<\/em>)<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 tam gi\u00e1c k\u1ebf ho\u1ea1ch quy\u1ec1n l\u1ef1c nh\u1ea5t trong c\u00f4ng ty, m\u1ed7i ph\u00f2ng ban c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan ch\u1eb7t ch\u1ebd v\u1edbi nhau. \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t, m\u1ed7i \u0111\u01a1n v\u1ecb ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng trong tam gi\u00e1c n\u00e0y, \u0111\u1ec3 n\u1eafm r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty m\u00ecnh v\u00e0 c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau sau n\u00e0y cho doanh nghi\u1ec7p.<\/p>\n<h2><span id=\"Mo_hinh_3C_se_ho_tro_ban_hieu_ro_marketing_la_gi\"><strong>M\u00f4 h\u00ecnh 3C s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n hi\u1ec3u r\u00f5 marketing l\u00e0 g\u00ec<\/strong><\/span><\/h2>\n<p dir=\"ltr\">M\u00f4 h\u00ecnh 3C \u0111\u00e3 tr\u1edf n\u00ean th\u00e2n thu\u1ed9c \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 m\u1ed9t marketer n\u00e0o, b\u1edfi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u mang l\u1ea1i c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 t\u00ecnh h\u00ecnh v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00e1n h\u00e0ng tr\u01b0\u1edbc khi khai tri\u1ec3n b\u1ea5t c\u1ee9 quy\u1ebft \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o.<\/p>\n<p dir=\"ltr\">\u0110\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t, khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i ch\u00fa \u00fd t\u1edbi 3 y\u1ebfu t\u1ed1 sau: Customer \u2013 Centric (l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m), Competitor (\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh), Corporation\/Company (C\u00f4ng ty).<\/p>\n<h4><span id=\"Customer_nguoi_mua_hang\"><strong>Customer \u2013 ng\u01b0\u1eddi mua h\u00e0ng<\/strong><\/span><\/h4>\n<p dir=\"ltr\">T\u1ea1i sao l\u1ea1i c\u00f3 c\u00e2u \u201c<strong>ng\u01b0\u1eddi mua h\u00e0ng l\u00e0 Th\u01b0\u1ee3ng \u0111\u1ebf<\/strong>\u201d? B\u1edfi v\u00ec ng\u01b0\u1eddi mua h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng n\u00e0o, trong nh\u1eefng m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p dir=\"ltr\">Ch\u00ednh V\u00ec v\u1eady, \u0111\u1ec3 t\u00ecm ki\u1ebfm cho m\u00ecnh c\u01a1 h\u1ed9i gia nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, c\u00f4ng ty s\u1ebd c\u1ea7n n\u1eafm r\u00f5 r\u00e0ng r\u00f5: ng\u01b0\u1eddi d\u00f9ng c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai? (\u0110\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u, h\u00e0nh vi, t\u00e2m l\u00fd, th\u00f3i quen\u2026); nh\u1eefng mong mu\u1ed1n hay v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec? V\u00e0 c\u00f4ng ty c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u01b0\u1edbng m\u1eafc \u0111\u00f3 hay kh\u00f4ng?<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2021\/12\/img_61b06712e13bf.png\" alt=\"Marketing 3C\" title=\"\">M\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng 3C<\/p>\n<p dir=\"ltr\">N\u1ebfu c\u00f4ng ty quy\u1ebft \u0111\u1ecbnh ch\u1ecdn group ng\u01b0\u1eddi mua h\u00e0ng c\u00f3 mong mu\u1ed1n m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c b\u1edfi m\u1ed9t hay nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u00e3 hi\u1ec7n di\u1ec7n trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng, n\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty s\u1ebd ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn, \u0111\u00e3 c\u00f3 th\u1ecb ph\u1ea7n v\u1eefng ch\u1eafc trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p dir=\"ltr\">B\u1eb1ng vi\u1ec7c kh\u00e1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 L\u1ef1a ch\u1ecdn c\u00e1ch t\u00ecm ra nh\u1eefng mong mu\u1ed1n, v\u01b0\u1edbng m\u1eafc c\u1ee7a group kh\u00e1ch h\u00e0ng m\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 n\u00e0o gi\u1ea3i quy\u1ebft.<\/p>\n<p dir=\"ltr\">\u0110\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng, c\u00f3 ngh\u0129a l\u00e0 thi\u1ebft k\u1ebf h\u00e0ng h\u00f3a t\u1eeb nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea1n c\u1ea7n l\u00e0m r\u00f5 hai \u0111i\u1ec3m sau: (1) mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u00e0n to\u00e0n h\u1ee3p l\u00fd, (2) mong mu\u1ed1n th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng, ch\u1ee9c n\u0103ng b\u00ean ngo\u00e0i ch\u1ec9 l\u00e0 ch\u1ea5t li\u00ean k\u1ebft.<\/p>\n<h4><span id=\"Competitor_Doi_thu\"><strong>Competitor \u2013 \u0110\u1ed1i th\u1ee7<\/strong><\/span><\/h4>\n<p dir=\"ltr\">Vai tr\u00f2 c\u1ee7a c\u00e1c c\u00f4ng ty l\u00e0 c\u1ea7n t\u00ecm hi\u1ec3u th\u1eadt k\u1ef9 c\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh \u0111\u1ed1i th\u1ee7 chung ng\u00e0nh c\u1ee7a m\u00ecnh, g\u1ed3m c\u00e1c doanh nghi\u1ec7p c\u00f3 c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, h\u00e0ng h\u00f3a ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty.<\/p>\n<p dir=\"ltr\">\u0110\u1ec3 \u0111o \u0111\u1ea1t v\u1ec1 \u0111\u1ed1i th\u1ee7, c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 sau:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">\u0110\u1ed1i th\u1ee7 c\u00f3 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0o? M\u1ee9c gi\u00e1 v\u00e0 th\u1ecb ph\u1ea7n bao nhi\u00eau?<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">\u0110\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi mua h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 h\u01b0\u1edbng t\u1edbi l\u00e0 ai?<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">C\u00f4ng \u0111o\u1ea1n kinh doanh, cung c\u1ea5p h\u00e0ng h\u00f3a c\u1ee7a h\u1ecd di\u1ec5n ra th\u1ebf n\u00e0o?<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Doanh s\u1ed1 h\u00e0ng n\u0103m c\u00f3 \u0111\u01b0\u1ee3c bao nhi\u00eau?<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">\u0110\u1ecbnh v\u1ecb nh\u00e3n hi\u1ec7u c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">H\u1ecd d\u00f9ng nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o?<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Ho\u1ea1t \u0111\u1ed9ng t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 l\u00e0 c\u00e1ch gi\u00fap c\u00f4ng ty xem l\u1ea1i ch\u00ednh m\u00ecnh, t\u00ecm \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 l\u00e0m d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ed1i th\u1ee7. VD nh\u01b0 hai nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng l\u00e0 Coca Cola v\u00e0 Pepsi, v\u1ec1 s\u1ea3n ph\u1ea9m hay gi\u00e1 c\u1ea3, ch\u00fang \u0111\u1ec1u v\u1eabn ch\u01b0a c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t, tuy nhi\u00ean \u0111i\u1ec1u l\u00e0m n\u00ean \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Coca Cola l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn, nh\u1ea5t qu\u00e1n t\u1eebng b\u01b0\u1edbc \u0111i v\u00e0o tr\u00e1i tim ng\u01b0\u1eddi d\u00f9ng nh\u1edd th\u00f4ng \u0111i\u1ec7p v\u1ec1 ni\u1ec1m vui, s\u1ef1 g\u1eafn k\u1ebft.<\/p>\n<h4><span id=\"Company_cong_ty\"><strong>Company \u2013 c\u00f4ng ty<\/strong><\/span><\/h4>\n<p dir=\"ltr\">Bi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng. v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 bao g\u1ed3m \u1edf vi\u1ec7c t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 v\u00e0 kh\u00e1ch h\u00e0ng, m\u1ed9t \u0111\u01a1n v\u1ecb mong mu\u1ed1n hi\u1ec7n h\u1eefu c\u1ea7n ph\u1ea3i bi\u1ebft m\u00ecnh l\u00e0 ai, hi\u1ec3u r\u00f5 nh\u1eefng th\u1ebf m\u1ea1nh hay \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh l\u00e0 g\u00ec.<\/p>\n<p dir=\"ltr\">H\u00e3y t\u1eadp trung \u0111\u1ea7u t\u01b0 cho nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh, tuy nhi\u00ean, c\u1ea7n ch\u00fa \u00fd r\u1eb1ng nh\u1eefng th\u1ebf m\u1ea1nh n\u00e0y n\u00ean c\u00f3 m\u1ed1i li\u00ean l\u1ea1c kh\u1eafn kh\u00edt v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7.<\/p>\n<p dir=\"ltr\">Ngo\u00e0i ra n\u00f3 ph\u1ea3i mang \u0111\u1ebfn nh\u1eefng \u00edch l\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho doanh nghi\u1ec7p t\u1ea1o n\u00ean s\u1ef1 sai bi\u1ec7t \u0111\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng, t\u00ecm ki\u1ebfm.<\/p>\n<h2><span id=\"Mo_hinh_3Cs_trong_thuc_tien_hoan_canh_cua_Starbucks\"><strong>M\u00f4 h\u00ecnh 3Cs trong th\u1ef1c ti\u1ec5n: ho\u00e0n c\u1ea3nh c\u1ee7a Starbucks<\/strong><\/span><\/h2>\n<p dir=\"ltr\">V\u1edbi h\u01a1n 10000 c\u1eeda h\u00e0ng t\u1ea1i M\u1ef9 v\u00e0 h\u01a1n 6000 shop tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u1ecb th\u1ebf h\u00e0ng \u0111\u1ea7u c\u1ee7a Starbucks trong l\u0129nh v\u1ef1c c\u00e0 ph\u00ea v\u1eabn ch\u01b0a c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m lung lay. Nh\u00ecn t\u1eeb m\u00f4 h\u00ecnh 3C,\u00a0th\u00e0nh c\u00f4ng c\u1ee7a Starbucks\u00a0\u0111\u1ebfn t\u1eeb nh\u1eefng v\u1ea5n \u0111\u1ec1 sau:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\"><strong>Customer:<\/strong>\u00a0kh\u00f4ng nh\u1eefng l\u00e0 c\u00e0 ph\u00ea, Starbucks c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m. T\u1eeb kh\u00f4ng gian cho t\u1edbi c\u00e1ch b\u00e0i tr\u00ed hay c\u00e1ch \u0111i\u1ec7u ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean, k\u1ebf ho\u1ea1ch c\u1ee7a Starbucks \u0111\u1ec1u c\u00f3 li\u00ean quan m\u1ed9t mong mu\u1ed1n ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: H\u1ecd mong mu\u1ed1n c\u00f3 m\u1ed9t kh\u00f4ng gian t\u1ef1 do, tho\u1ea3i m\u00e1i \u0111\u1ec3 tho\u00e1t kh\u1ecfi g\u00e1nh n\u1eb7ng v\u0103n ph\u00f2ng, tuy nhi\u00ean nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea hi\u1ec7n t\u1ea1i l\u1ea1i kh\u00f4ng ti\u1ec7n l\u1ee3i \u0111\u1ec3 ng\u1ed3i l\u1ea1i l\u00e0m vi\u1ec7c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1 d\u00e0i. v\u00ec th\u1ebf, v\u1eabn ch\u01b0a c\u00f3 g\u00ec l\u1ea1 Starbucks r\u1ea5t nhanh bi\u1ebfn th\u00e0nh \u201cng\u00f4i nh\u00e0 th\u1ee9 hai\u201d c\u1ee7a m\u1ed9t ph\u00f2ng ban d\u00e2n v\u0103n ph\u00f2ng \u0111\u00f4ng \u0111\u1ea3o.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Competitor:<\/strong>\u00a0V\u1edbi h\u00e0ng h\u00f3a ch\u00ednh l\u00e0 c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao, m\u1ee9c gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ea5p, c\u1ee5 th\u1ec3 r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a hay gi\u00e1 c\u1ea3 l\u00e0 ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 l\u00e0m n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh gi\u00fap Starbucks ti\u1ebfn xa. v\u00ec v\u1eady, Starbucks t\u1eadp trung t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t xu\u1ea5t ph\u00e1t t\u1eeb tr\u1ea3i nghi\u1ec7m, c\u0169ng nh\u01b0 t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n mang l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm trong l\u00f2ng ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Company:<\/strong>\u00a0S\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p t\u1eeb nhi\u1ec1u \u0111i\u1ec3m m\u1ea1nh \u0111\u00e3 gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf v\u1eefng ch\u00e3i c\u1ee7a Starbucks. B\u00ean c\u1ea1nh th\u1ebf m\u1ea1nh n\u1ed5i tr\u1ed9i, Starbucks c\u00f2n s\u1edf h\u1eefu nh\u1eefng \u0111i\u1ec3m m\u1ea1nh kh\u00e1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 &amp; kinh nghi\u1ec7m c\u00f4ng vi\u1ec7c \u0111a \u0111\u1ea5t n\u01b0\u1edbc.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Nh\u01b0 v\u1eady, th\u00f4ng qua \u0111o \u0111\u1ea1t m\u00f4 h\u00ecnh 3C, c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng t\u1ed5ng qu\u00e1t c\u1ee7a Starbucks \u0111\u01b0\u1ee3c l\u00e0m nh\u01b0 sau:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">\u201c\u0110\u00e1nh\u201d v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u00e2n v\u0103n ph\u00f2ng, mong mu\u1ed1n c\u00f3 m\u1ed9t m\u00f4i tr\u01b0\u1eddng tho\u1ea3i m\u00e1i \u0111\u1ec3 l\u00e0m vi\u1ec7c, g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p, t\u1eadn h\u01b0\u1edfng c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">T\u1ea1o ra ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 (bao g\u1ed3m tr\u1ea3i nghi\u1ec7m) v\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, b\u00ean c\u1ea1nh \u0111\u1ea5y v\u1eabn b\u1eaft \u0111\u1ea7u nu\u00f4i d\u01b0\u1ee1ng c\u00e1c \u0111i\u1ec3m m\u1ea1nh s\u1eb5n c\u00f3 kh\u00e1c.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">N\u1eafm r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng h\u01b0\u1edbng b\u00e1n h\u00e0ng, quan tr\u1ecdng nh\u1ea5t l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ebfn t\u1eeb vi\u1ec7c th\u1ecfa m\u00e3n m\u1ed9t mong mu\u1ed1n c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p m\u1edbi c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, b\u1ea3o \u0111\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u1ec1 sau \u0111\u01b0\u1ee3c l\u00e0m m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t.<\/p>\n<h2><span id=\"Duc_ket\"><strong>\u0110\u00fac k\u1ebft<\/strong><\/span><\/h2>\n<p dir=\"ltr\"><strong>M\u00f4 h\u00ecnh 3C Marketing<\/strong>\u00a0l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t hi\u1ec7u qu\u1ea3 trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, ch\u1ec9 c\u1ea7n b\u1ea1n n\u1eafm r\u00f5 3 y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh l\u00e0 b\u1ea1n \u0111\u00e3 v\u1eefng h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y r\u1eaby s\u1ef1 c\u1ea1nh tranh. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n<p dir=\"ltr\">Tham gia\u00a0<a href=\"https:\/\/nghecontent.com\/lo-trinh-hoc-content-tu-a-z\/\" target=\"_blank\" rel=\"noopener\"><strong>kho\u00e1 h\u1ecdc Content Marketing<\/strong><\/a><strong>\u00a0<\/strong>\u0111a k\u00eanh \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 Marketing Digital.<\/p>\n<p dir=\"ltr\">Truy c\u1eadp website:\u00a0<a href=\"https:\/\/nghecontent.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/nghecontent.com\/<\/a><\/p>\n<p dir=\"ltr\" style=\"text-align: right\"><em>Kh\u00e1nh Nhi ATP<\/em><\/p>\n<p dir=\"ltr\" style=\"text-align: right\"><em>Ngu\u1ed3n t\u1ed5ng h\u1ee3p: blog.tomorrowmarketers.org, gemdigital.vn, mediaz.vn<\/em><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh 3c marketing\u00a0l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Hi\u1ec3u r\u00f5\u00a0m\u00f4 h\u00ecnh 3c Marketing\u00a0b\u1ea1n s\u1ebd n\u1eafm tr\u1ecdn th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n trong ng\u00e0nh ngh\u1ec1 m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i. M\u1ee5c l\u1ee5c1 M\u00f4 h\u00ecnh 3C Marketing l\u00e0 g\u00ec?2 M\u00f4 h\u00ecnh 3C s\u1ebd h\u1ed7 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2631],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6701"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=6701"}],"version-history":[{"count":1,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6701\/revisions"}],"predecessor-version":[{"id":6704,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/6701\/revisions\/6704"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=6701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=6701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=6701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}