{"id":5682,"date":"2021-02-14T14:45:56","date_gmt":"2021-02-14T07:45:56","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=5682"},"modified":"2020-11-26T14:56:33","modified_gmt":"2020-11-26T07:56:33","slug":"bat-lo%cc%a3i-cu%cc%89a-marketing","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/bat-lo%cc%a3i-cu%cc%89a-marketing\/","title":{"rendered":"B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing"},"content":{"rendered":"<p>Marketing la\u0300 hi\u0300nh th\u01b0\u0301c qua\u0309ng ba\u0301 sa\u0309n ph\u00e2\u0309m va\u0300 la\u0300 ph\u01b0\u01a1ng pha\u0301p truy\u00ea\u0300n th\u00f4ng l\u00e2u \u0111\u01a1\u0300i. <strong>B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/strong> truy\u00ea\u0300n th\u00f4\u0301ng chi\u0301nh la\u0300 <span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 c\u00e1c ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0marketing truy\u1ec1n th\u1ed1ng: Khi \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai<\/span>\u00a0t\u1ed1t, n\u00f3\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0k\u1ebft qu\u1ea3<\/p>\n<p>Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh se\u0303 gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n <strong>b\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/strong> la\u0300 gi\u0300 ? Cu\u0303ng nh\u01b0 ti\u0300m hi\u00ea\u0309u v\u00ea\u0300 m\u00f4\u0323t s\u00f4\u0301 b\u00e2\u0301t l\u01a1\u0323i, kho\u0301 kh\u0103n cu\u0309a marketing. Ha\u0303y cu\u0300ng mi\u0300nh theo do\u0303i ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i !<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Marketing_truyen_thong_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Nhung_loi_the_cua_marketing_truyen_thong_la_gi_8211_Bat_loi_cua_marketing\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec? &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/a><\/li><li><a href=\"#3_Nhung_bat_loi_cua_marketing_truyen_thong_la_gi\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Nh\u1eefng b\u1ea5t l\u1ee3i c\u1ee7a marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#4_4_ly_do_khien_Marketing_Truyen_thong_loi_thoi_8211_Bat_loi_cua_marketing\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. 4 l\u00fd do khi\u1ebfn Marketing Truy\u1ec1n th\u1ed1ng l\u1ed7i th\u1eddi &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/a><ul><li><a href=\"#_1_Chi_phiMarketing_truyen_thong_rat_cao\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u00a0 \u00a01. Chi ph\u00ed\u00a0Marketing truy\u1ec1n th\u1ed1ng r\u1ea5t cao<\/a><\/li><li><a href=\"#_2_Marketing_truyen_thong_thieu_tinh_dung_luc_8211_Bat_loi_cua_marketing\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u00a0 \u00a02. Marketing truy\u1ec1n th\u1ed1ng thi\u1ebfu t\u00ednh \u0111\u00fang l\u00fac &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/a><\/li><li><a href=\"#_3_Marketing_truyen_thong_rat_kho_khande_nham_trung_khach_hangmuc_dich\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u00a0 \u00a03. Marketing truy\u1ec1n th\u1ed1ng r\u1ea5t kh\u00f3 kh\u0103n\u00a0\u0111\u1ec3 nh\u1eafm tr\u00fang kh\u00e1ch h\u00e0ng\u00a0m\u1ee5c \u0111\u00edch<\/a><\/li><li><a href=\"#_4_Marketing_truyen_thong_lam_thong_diep_truyen_thong_cua_cong_ty_bi_han_che_8211_Bat_loi_cua_marketing\"><span class=\"toc_number toc_depth_2\">4.4<\/span> \u00a0 \u00a04. Marketing truy\u1ec1n th\u1ed1ng l\u00e0m th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty b\u1ecb h\u1ea1n ch\u1ebf &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/a><\/li><\/ul><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">5<\/span> Ta\u0323m k\u00ea\u0301t :<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Marketing_truyen_thong_la_gi\">1. Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify\"><strong>Marketing truy\u1ec1n th\u1ed1ng<\/strong>\u00a0<span class=\"marker\">nh\u1eafc \u0111\u1ebfn<\/span>\u00a0<span class=\"marker\">nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0marketing\u00a0<span class=\"marker\">th\u00f4ng th\u01b0\u1eddng<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">k\u1ec3 t\u1eeb khi<\/span>\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0qu\u1ea3ng c\u00e1o ho\u1eb7c marketing ra \u0111\u1eddi.\u00a0<span class=\"marker\">Vi\u1ec7c n\u00e0y<\/span>\u00a0<span class=\"marker\">tr\u1ecdng \u0111i\u1ec3m<\/span>\u00a0<span class=\"marker\">bao g\u1ed3m<\/span>\u00a0c\u00e1c ch\u1ebf \u0111\u1ed9 sau \u0111\u00e2y \u0111\u1ec3\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0th\u01b0\u01a1ng hi\u1ec7u: B\u00e1o T\u1edd r\u01a1i \u0110\u00e0i ph\u00e1t thanh Truy\u1ec1n h\u00ecnh, T\u1ea1p ch\u00ed qu\u1ea3ng c\u00e1o<\/p>\n<figure id=\"attachment_6893\" aria-describedby=\"caption-attachment-6893\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6893 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/nhung-loi-the-va-han-che-cua-marketing-truyen-thong-ban-nen-biet.jpg\" alt=\"B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing\" title=\"\"><figcaption id=\"caption-attachment-6893\" class=\"wp-caption-text\">B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/figcaption><\/figure>\n<p style=\"text-align: justify\">In (\u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1o v\u00e0 t\u1ea1p ch\u00ed). Ph\u00e1t s\u00f3ng (\u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u00e0i ph\u00e1t thanh v\u00e0 truy\u1ec1n h\u00ecnh,\u00a0<span class=\"marker\">trong s\u1ed1 \u0111\u00f3<\/span>\u00a0c\u00f3 qu\u1ea3ng c\u00e1o\u00a0<span class=\"marker\">\u0111\u1ea7u ti\u00ean<\/span>\u00a0c\u1ee7a h\u1ecd v\u00e0o n\u0103m 1920 v\u00e0 1941). Th\u01b0 tr\u1ef1c ti\u1ebfp (v\u1edbi m\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0s\u1edbm nh\u1ea5t v\u00e0\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c y\u00eau th\u00edch<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng l\u00e0<\/span>\u00a0danh m\u1ee5c Sears,\u00a0<span class=\"marker\">g\u1eb7p v\u1ea5n \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">tr\u01b0\u1edbc ti\u00ean<\/span>\u00a0\u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0v\u00e0o n\u0103m 1888). \u0110i\u1ec7n tho\u1ea1i (theo th\u1eddi gian,\u00a0<span class=\"marker\">c\u00f2n \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u00ean l\u00e0<\/span>\u00a0marketing qua \u0111i\u1ec7n tho\u1ea1i).<\/p>\n<div id=\"attachment_6894\" class=\"wp-caption aligncenter\">\n<figure id=\"attachment_6894\" aria-describedby=\"caption-attachment-6894\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6894 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/nhung-loi-the-va-han-che-cua-marketing-truyen-thong-ban-nen-biet2.jpg\" alt=\"B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing\" title=\"\"><figcaption id=\"caption-attachment-6894\" class=\"wp-caption-text\">B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/figcaption><\/figure>\n<p>B\u1ea5t l\u1ee3i c\u1ee7a Marketing Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 marketing truy\u1ec1n th\u1ed1ng.<\/p>\n<\/div>\n<p style=\"text-align: justify\">V\u00ec marketing\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng nhau<\/span>,\u00a0<span class=\"marker\">h\u1ea7u nh\u01b0<\/span>\u00a0m\u1ecdi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec1u\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0m\u1ed9t ho\u1eb7c\u00a0<span class=\"marker\">\u0111a d\u1ea1ng<\/span>\u00a0h\u00ecnh marketing truy\u1ec1n th\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0qu\u1ea3ng c\u00e1o t\u1ed5ng th\u1ec3.<\/p>\n<p>Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/uu-die%cc%89m-cu%cc%89a-marketing\/\">\u01afu \u0111i\u00ea\u0309m cu\u0309a marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing<\/a><\/p>\n<h2><span id=\"2_Nhung_loi_the_cua_marketing_truyen_thong_la_gi_8211_Bat_loi_cua_marketing\">2. Nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec? &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/span><\/h2>\n<p style=\"text-align: justify\">C\u00f3\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 c\u00e1c ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0marketing truy\u1ec1n th\u1ed1ng: Khi \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai<\/span>\u00a0t\u1ed1t, n\u00f3\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0k\u1ebft qu\u1ea3. Nh\u1eefng\u00a0<span class=\"marker\">l\u00fd do<\/span>\u00a0<span class=\"marker\">xoay quanh<\/span>\u00a0nhi\u1ec1u \u0111\u1ebfn\u00a0<span class=\"marker\">l\u1ee3i \u00edch<\/span>\u00a0m\u00e0 ph\u01b0\u01a1ng ti\u1ec7n\u00a0<span class=\"marker\">\u0111\u01b0a ra<\/span>\u00a0l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c b\u1ecb h\u00fat v\u1ec1 h\u1ecd:<\/p>\n<p style=\"text-align: justify\">In: Nhi\u1ec1u nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng \u0111\u00e3 nh\u1ea5n m\u1ea1nh t\u1ea7m\u00a0<span class=\"marker\">li\u00ean quan<\/span>\u00a0c\u1ee7a t\u1eeb \u0111\u01b0\u1ee3c in. Theo c\u00e1ch t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd (v\u00e0\u00a0<span class=\"marker\">t\u00f9y thu\u1ed9c v\u00e0o<\/span>\u00a0ngu\u1ed3n), b\u00e1o v\u00e0 t\u1ea1p ch\u00ed \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u00e1ng tin c\u1eady, th\u01b0\u1eddng g\u00e2y ra l\u00f2ng trung th\u00e0nh\u00a0<span class=\"marker\">m\u1ea1nh m\u1ebd<\/span>\u00a0gi\u1eefa c\u00e1c\u00a0<span class=\"marker\">\u0111\u1ed9c gi\u1ea3<\/span>\u00a0l\u00e2u n\u0103m. In c\u0169ng\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">gi\u00e1 th\u00e0nh<\/span>\u00a0ph\u1ea3i ch\u0103ng.<\/p>\n<p style=\"text-align: justify\">Ph\u00e1t s\u00f3ng:\u00a0<span class=\"marker\">n\u0103ng l\u1ef1c<\/span>\u00a0<span class=\"marker\">ti\u1ebfp c\u1eadn<\/span>\u00a0m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 l\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a TV v\u00e0 \u0111\u00e0i ph\u00e1t thanh.\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0<span class=\"marker\">c\u00f3 \u0111\u01b0\u1ee3c<\/span>\u00a0t\u1ea7m v\u1edbi nh\u01b0 v\u1eady\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0kh\u00f3\u00a0<span class=\"marker\">l\u00e0m ch\u1ee7<\/span>\u00a0\u0111\u1ed1i v\u1edbi nhi\u1ec1u ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0mua c\u00e1c \u0111\u00e0i ph\u00e1t thanh v\u00e0 truy\u1ec1n h\u00ecnh. \u0110\u00e0i ph\u00e1t thanh \u0111\u1ecba ph\u01b0\u01a1ng\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0\u00edt t\u1ed1n k\u00e9m h\u01a1n,\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem th\u1ea5p h\u01a1n.<\/p>\n<div id=\"attachment_6895\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"size-full wp-image-6895\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/nhung-loi-the-va-han-che-cua-marketing-truyen-thong-ban-nen-biet3.jpg\" alt=\"nhung-loi-the-va-han-che-cua-marketing-truyen-thong-ban-nen-biet3\" title=\"\"><\/p>\n<p>Qu\u1ea3ng c\u00e1o TV \u2013 H\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u00e1p d\u1ee5ng.<\/p>\n<\/div>\n<h2><span id=\"3_Nhung_bat_loi_cua_marketing_truyen_thong_la_gi\">3. Nh\u1eefng b\u1ea5t l\u1ee3i c\u1ee7a marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify\">In\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0kh\u00f3 \u0111o l\u01b0\u1eddng \u2013 m\u1ed9t s\u1ef1 b\u1ea5t l\u1ee3i \u0111\u00e1ng k\u1ec3\u00a0<span class=\"marker\">n\u1ebfu nh\u01b0<\/span>\u00a0nh\u00f3m marketing c\u1ee7a b\u1ea1n \u0111ang\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0b\u1ea1n \u0111\u1ecbnh l\u01b0\u1ee3ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 marketing (ROI) c\u1ee7a b\u1ea1n. Ch\u1ec9 v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u1ed9t t\u1edd b\u00e1o ho\u1eb7c t\u1ea1p ch\u00ed kh\u00f4ng\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0<\/span>\u00a0h\u1ecd th\u1ef1c s\u1ef1 \u0111\u1ecdc n\u00f3.<\/p>\n<div id=\"attachment_6896\" class=\"wp-caption aligncenter\">\n<figure id=\"attachment_6896\" aria-describedby=\"caption-attachment-6896\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-6896 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/nhung-loi-the-va-han-che-cua-marketing-truyen-thong-ban-nen-biet4.jpg\" alt=\"B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing\" title=\"\"><figcaption id=\"caption-attachment-6896\" class=\"wp-caption-text\">B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/figcaption><\/figure>\n<p>H\u1ea1n ch\u1ebf c\u1ee7a k\u00eanh marketing truy\u1ec1n th\u1ed1ng l\u00e0\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0cao v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/span>.<\/p>\n<\/div>\n<p style=\"text-align: justify\">Ph\u00e1t s\u00f3ng\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0t\u1ed1n k\u00e9m,\u00a0<span class=\"marker\">n\u1ebfu<\/span>\u00a0kh\u00f4ng n\u1eb1m ngo\u00e0i\u00a0<span class=\"marker\">n\u0103ng l\u1ef1c<\/span>\u00a0t\u00e0i ch\u00ednh c\u1ee7a nhi\u1ec1u ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf. V\u00e0 v\u00ec n\u00f3\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0v\u1edbi qu\u1ea7n ch\u00fang, n\u00ean n\u00f3 kh\u00f4ng nh\u1eafm \u0111\u1ebfn\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0theo c\u00e1ch m\u00e0 nhi\u1ec1u ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0tin l\u00e0\u00a0<span class=\"marker\">r\u1ea5t quan tr\u1ecdng<\/span>\u00a0\u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd.<\/p>\n<h2><span id=\"4_4_ly_do_khien_Marketing_Truyen_thong_loi_thoi_8211_Bat_loi_cua_marketing\"><span class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\">4. 4 l\u00fd do khi\u1ebfn Marketing Truy\u1ec1n th\u1ed1ng l\u1ed7i th\u1eddi &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/span><\/span><\/h2>\n<h3><span id=\"_1_Chi_phiMarketing_truyen_thong_rat_cao\">\u00a0 \u00a01. <span class=\"marker\">Chi ph\u00ed<\/span>\u00a0Marketing truy\u1ec1n th\u1ed1ng r\u1ea5t cao<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">Theo th\u1ef1c t\u1ebf<\/span>,\u00a0<span class=\"marker\">kho\u1ea3n chi<\/span>\u00a0ti\u1ebfn h\u00e0nh Outbound Marketing t\u1ed1n k\u00e9m h\u01a1n nhi\u1ec1u\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0<span class=\"marker\">nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0Marketing m\u1edbi. C\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0ph\u1ea3i chi h\u00e0ng tr\u0103m tri\u1ec7u, th\u1eadm ch\u00ed v\u00e0i t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 mua \u0111\u01b0\u1ee3c 30s qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, thu\u00ea nh\u1eefng \u00e1p ph\u00edch qu\u1ea3ng c\u00e1o l\u1edbn \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng hay \u0111\u1ea7u t\u01b0\u00a0<span class=\"marker\">b\u00e0i b\u1ea3n<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0v\u1eadn h\u00e0nh \u0111\u1ed9i Telemarketing chuy\u00ean nghi\u1ec7p&#8230;<\/p>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi m\u1ed9t ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0l\u1edbn v\u00e0 c\u00f3 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh, ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0ti\u1ebfn h\u00e0nh outbound marketing \u0111\u1ec3\u00a0<span class=\"marker\">\u0111\u1ea3m b\u1ea3o<\/span>\u00a0<span class=\"marker\">l\u00f4i cu\u1ed1n<\/span>\u00a0l\u01b0\u1ee3ng\u00a0<span class=\"marker\">ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng<\/span>\u00a0\u1ed5n \u0111\u1ecbnh. Song v\u1edbi ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf, marketing truy\u1ec1n th\u1ed1ng kh\u00f4ng kh\u00e1c n\u00e0o chi\u1ebfc thuy\u1ec1n ra kh\u01a1i m\u00e0 kh\u00f4ng\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0\u0111\u01b0\u1ee3c \u0111\u00edch \u0111\u1ebfn.<\/p>\n<h3><span id=\"_2_Marketing_truyen_thong_thieu_tinh_dung_luc_8211_Bat_loi_cua_marketing\">\u00a0 \u00a02. Marketing truy\u1ec1n th\u1ed1ng thi\u1ebfu t\u00ednh <span class=\"marker\">\u0111\u00fang l\u00fac &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/span><\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">th\u00f4ng th\u01b0\u1eddng<\/span>, \u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0m\u1ed9t th\u00f4ng \u0111i\u1ec7p chuy\u1ec3n t\u1edbi kh\u00e1ch h\u00e0ng qua qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, radio hay c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n&#8230; M\u1ed9t ekip s\u1ea3n xu\u1ea5t\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0m\u1ea5t v\u00e0i tu\u1ea7n ho\u1eb7c v\u00e0i th\u00e1ng t\u1eeb kh\u00e2u\u00a0<span class=\"marker\">X\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng<\/span>,\u00a0<span class=\"marker\">li\u00ean l\u1ea1c<\/span>\u00a0\u0111\u1ed1i t\u00e1c \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 ki\u1ec3m duy\u1ec7t.<\/p>\n<p style=\"text-align: justify\">Ngay c\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed c\u0169ng c\u1ea7n th\u1eddi gian chu\u1ea9n b\u1ecb t\u1eeb v\u00e0i ng\u00e0y \u0111\u1ebfn 1 tu\u1ea7n. Ch\u00ednh\u00a0<span class=\"marker\">b\u1edfi v\u1eady<\/span>, nh\u1eefng\u00a0<span class=\"marker\">h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o<\/span>\u00a0n\u00e0y khi \u0111\u00e3 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">c\u00f4ng b\u1ed1<\/span>\u00a0<span class=\"marker\">r\u1ed9ng r\u00e3i<\/span>\u00a0tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0\u0111\u00e1nh c\u01b0\u1ee3c h\u00e0ng tr\u0103m tri\u1ec7u v\u00e0o m\u1ed9t v\u00e1n b\u00e0i may r\u1ee7i.<\/p>\n<p>Xem th\u00eam :<a href=\"https:\/\/sum.vn\/blog\/ky%cc%83-nang-mem-la-gi\/\"> Ky\u0303 n\u0103ng m\u00ea\u0300m la\u0300 gi\u0300 ? Ca\u0301c ky\u0303 n\u0103ng trong cu\u00f4\u0323c s\u00f4\u0301ng<\/a><\/p>\n<p style=\"text-align: justify\">B\u1edfi\u00a0<span class=\"marker\">n\u1ebfu nh\u01b0<\/span>\u00a0th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3\u00a0<span class=\"marker\">g\u00f3p \u00fd<\/span>\u00a0t\u00edch c\u1ef1c v\u1edbi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, th\u00ec\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0r\u1ea5t kh\u00f3 \u0111\u1ec3\u00a0<span class=\"marker\">bi\u1ebfn t\u1ea5u<\/span>. \u0110<span class=\"marker\">\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0m\u1ed9t trong\u00a0<span class=\"marker\">nh\u1eefng v\u1ea5n \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng nh\u1ea5t<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u00e1p d\u1ee5ng Outbound Marketing lu\u00f4n g\u1eb7p ph\u1ea3i.<\/p>\n<h3><span id=\"_3_Marketing_truyen_thong_rat_kho_khande_nham_trung_khach_hangmuc_dich\">\u00a0 \u00a03. Marketing truy\u1ec1n th\u1ed1ng <span class=\"marker\">r\u1ea5t kh\u00f3 kh\u0103n<\/span>\u00a0\u0111\u1ec3 nh\u1eafm tr\u00fang kh\u00e1ch h\u00e0ng\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span><\/span><\/h3>\n<p style=\"text-align: justify\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u00e3 cho ph\u00e9p\u00a0<span class=\"marker\">nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0Marketing m\u1edbi\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0nh\u1eafm \u0111\u00fang v\u00e0o t\u1eadp\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0h\u01a1n d\u1ef1a tr\u00ean c\u00e1c data \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c websites.\u00a0<span class=\"marker\">Tuy nhi\u00ean<\/span>\u00a0v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">kh\u00f4ng bao gi\u1edd<\/span>\u00a0<span class=\"marker\">gi\u1ea3i \u0111\u00e1p<\/span>\u00a0\u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi? C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c th\u00f4ng tin qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c t\u1ea1p ch\u00ed?<\/p>\n<p style=\"text-align: justify\">Ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng \u0111i \u0111\u01b0\u1eddng\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0\u0111\u1ebfn s\u1ea3n ph\u1ea9m qua nh\u1eefng \u00e1p ph\u00edch qu\u1ea3ng c\u00e1o \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng?\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh ph\u00e1t\u00a0<span class=\"marker\">r\u1ed9ng r\u00e3i<\/span>\u00a0tr\u00ean c\u1ea3 n\u01b0\u1edbc\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0ch\u1ec9 chi\u1ebfm m\u1ed9t t\u1ef7 tr\u1ecdng r\u1ea5t nh\u1ecf. V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y kh\u00f4ng n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u00e0 n\u1eb1m \u1edf c\u00e1ch\u00a0<span class=\"marker\">ti\u1ebfp c\u1eadn<\/span>\u00a0\u0111\u00e3 \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi\u00a0<span class=\"marker\">\u0111i\u1ec3m hay<\/span>\u00a0ch\u01b0a?.<\/p>\n<h3><span id=\"_4_Marketing_truyen_thong_lam_thong_diep_truyen_thong_cua_cong_ty_bi_han_che_8211_Bat_loi_cua_marketing\">\u00a0 \u00a04. Marketing truy\u1ec1n th\u1ed1ng l\u00e0m th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng <span class=\"marker\">c\u1ee7a c\u00f4ng ty<\/span> b\u1ecb h\u1ea1n ch\u1ebf &#8211; B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">N\u1ebfu<\/span>\u00a0m\u1ed9t kh\u00e1ch h\u00e0ng b\u1ecb\u00a0<span class=\"marker\">l\u00f4i cu\u1ed1n<\/span>\u00a0b\u1edfi m\u1ed9t banner\u00a0<span class=\"marker\">tr\u00ean internet<\/span>, h\u1ecd s\u1ebd click v\u00e0o v\u00e0 m\u1edf ra h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">c\u1ee7a doanh nghi\u1ec7p<\/span>\u00a0th\u00f4ng qua\u00a0trang \u0111\u00edch (landing page),\u00a0websites&#8230;. Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng t\u00ecm hi\u1ec3u nhi\u1ec1u h\u01a1n\u00a0<span class=\"marker\">kh\u00f4ng ch\u1ec9<\/span>\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng<\/span>\u00a0b\u1edfi b\u1ecb\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0m\u00e0 c\u00f2n t\u00ednh thu\u1eadn ti\u1ec7n cho ch\u00ednh h\u1ecd khi ch\u1ec9 c\u1ea7n v\u00e0i c\u00fa click chu\u1ed9t l\u00e0 c\u1ea3 kho t\u00e0ng\u00a0<span class=\"marker\">th\u00f4ng tin v\u1ec1<\/span>\u00a0s\u1ea3n ph\u1ea9m\u00a0<span class=\"marker\">t\u1ed3n t\u1ea1i<\/span> ngay tr\u01b0\u1edbc m\u1eaft.<\/p>\n<p style=\"text-align: justify\">\u0110<span class=\"marker\">\u00e2y l\u00e0<\/span>\u00a0\u0111i\u1ec1u m\u00e0 Outbound Marketing kh\u00f4ng\u00a0<span class=\"marker\">th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/span>\u00a0khi m\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o\u00a0<span class=\"marker\">c\u1ee7a t\u1ed5 ch\u1ee9c<\/span>\u00a0ch\u1ec9 \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong 30s ng\u1eafn ng\u1ee7i tr\u00ean TVC, radio hay nh\u1eefng \u00e1p ph\u00edch qu\u1ea3ng c\u00e1o\u00a0<span class=\"marker\">\u0111\u1eb7t<\/span>\u00a0n\u01a1i c\u00f4ng c\u1ed9ng.\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0<span class=\"marker\">thu h\u00fat s\u1ef1 quan t\u00e2m<\/span>\u00a0c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch gi\u00e1n \u0111o\u1ea1n s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng\u00a0<span class=\"marker\">\u0111\u1ea9y m\u1ea1nh<\/span>\u00a0\u0111\u1ed9ng th\u00e1i c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>.<\/p>\n<h2><span id=\"Tam_ket\">Ta\u0323m k\u00ea\u0301t :<\/span><\/h2>\n<p>Ba\u0300i vi\u00ea\u0301t tr\u00ean \u0111\u00e2y mi\u0300nh v\u01b0\u0300a gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n b\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing la\u0300 gi\u0300 ? Cu\u0303ng nh\u01b0 ti\u0300m hi\u00ea\u0309u m\u00f4\u0323t va\u0300i kha\u0301i ni\u00ea\u0323m c\u01a1 ba\u0309n v\u00ea\u0300 marketing truy\u00ea\u0300n th\u00f4\u0301ng. Mong r\u0103\u0300ng ba\u0300i vi\u00ea\u0301t na\u0300y se\u0303 giu\u0301p\u00a0 ca\u0301c ba\u0323n hi\u00ea\u0309u th\u00eam v\u00ea\u0300 li\u0303nh v\u01b0\u0323c marketing. Ca\u0309m \u01a1n ca\u0301c ba\u0323n \u0111a\u0303 theo do\u0303i ba\u0300i vi\u00ea\u0301t !<\/p>\n<hr \/>\n<p style=\"text-align: right\"><strong>Vu\u0303 &#8211; T\u1ed5ng h\u1ee3p, ch\u1ec9nh s\u1eeda<\/strong><br \/>\n<strong>(Ngu\u1ed3n t\u1ed5ng h\u1ee3p: onese.vn, atpcontent.vnm, &#8230; )<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing la\u0300 hi\u0300nh th\u01b0\u0301c qua\u0309ng ba\u0301 sa\u0309n ph\u00e2\u0309m va\u0300 la\u0300 ph\u01b0\u01a1ng pha\u0301p truy\u00ea\u0300n th\u00f4ng l\u00e2u \u0111\u01a1\u0300i. B\u00e2\u0301t l\u01a1\u0323i cu\u0309a marketing truy\u00ea\u0300n th\u00f4\u0301ng chi\u0301nh la\u0300 nguy\u00ean nh\u00e2n\u00a0ch\u00ednh \u0111\u00e1ng \u0111\u1ec3 c\u00e1c ch\u1ee7\u00a0doanh nghi\u1ec7p\u00a0nh\u1ecf\u00a0d\u1ef1a v\u00e0o\u00a0marketing truy\u1ec1n th\u1ed1ng: Khi \u0111\u01b0\u1ee3c\u00a0x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai\u00a0t\u1ed1t, n\u00f3\u00a0c\u00f3 kh\u1ea3 n\u0103ng\u00a0l\u00e0m ra\u00a0k\u1ebft qu\u1ea3 Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh se\u0303 gi\u01a1\u0301i thi\u00ea\u0323u [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[988,1209],"tags":[3059,3060,3063,3065,3067,3058,3064,3062,3061],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5682"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/5688"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=5682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=5682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}