{"id":5676,"date":"2021-02-11T14:34:00","date_gmt":"2021-02-11T07:34:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=5676"},"modified":"2020-11-26T14:43:11","modified_gmt":"2020-11-26T07:43:11","slug":"uu-die%cc%89m-cu%cc%89a-marketing","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/uu-die%cc%89m-cu%cc%89a-marketing\/","title":{"rendered":"\u01afu \u0111i\u00ea\u0309m cu\u0309a marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing"},"content":{"rendered":"<p>Marketing truy\u00ea\u0300n th\u00f4\u0301ng la\u0300 ca\u0301c hi\u0300nh th\u01b0\u0301c qua\u0309ng ca\u0301o, qua\u0309ng ba\u0301 sa\u0309n ph\u00e2\u0309m th\u00f4ng qua ca\u0301c hi\u0300nh th\u01b0\u0301c truy\u00ea\u0300n th\u00f4\u0301ng. <strong>\u01afu \u0111i\u00ea\u0309m cu\u0309a marketing<\/strong> chi\u0301nh la\u0300 co\u0301 th\u00ea\u0309 giu\u0301p ba\u0323n qua\u0309ng ba\u0301 r\u00f4\u0323ng ra\u0303i v\u00ea\u0300 ca\u0301c sa\u0309n ph\u00e2\u0309m va\u0300 th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a mi\u0300nh. T\u01b0\u0300 \u0111o\u0301 ba\u0323n co\u0301 th\u00ea\u0309 ba\u0301n \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u ha\u0300ng h\u01a1n<\/p>\n<p>Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh se\u0303 cu\u0300ng ca\u0301c ba\u0323n ti\u0300m hi\u00ea\u0309u s\u01a1 l\u01b0\u01a1\u0323c m\u00f4\u0323t va\u0300i \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing . Cu\u0303ng nh\u01b0 s\u01a1 l\u01b0\u01a1\u0323c v\u00ea\u0300 kha\u0301i ni\u00ea\u0323m cu\u0309a marketing la\u0300 nh\u01b0 th\u00ea\u0301 na\u0300o. Ha\u0303y cu\u0300ng mi\u0300nh theo do\u0303i ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i !<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Tim_hieu_ve_marketing_truyen_thong\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. T\u00ecm hi\u1ec3u v\u1ec1 marketing truy\u1ec1n th\u1ed1ng<\/a><ul><li><a href=\"#_1_Marketing_truyen_thong_la_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u00a0 \u00a01. Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#_2_Uu_thecua_marketing_truyen_thong\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u00a0 \u00a02. \u01afu th\u1ebf\u00a0c\u1ee7a marketing truy\u1ec1n th\u1ed1ng<\/a><\/li><\/ul><\/li><li><a href=\"#2_Cac_chieu_thuc_marketing_truyen_thong_tuong_cu_nhungvan_vo_cunghieu_qua_8211_uu_diem_cua_marketing\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Ca\u0301c chi\u00eau th\u1ee9c marketing truy\u1ec1n th\u1ed1ng t\u01b0\u1edfng c\u0169 nh\u01b0ng\u00a0v\u1eabn v\u00f4 c\u00f9ng\u00a0hi\u1ec7u qu\u1ea3 &#8211; \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing\u00a0<\/a><ul><li><a href=\"#_1_Marketing_truyen_thong_bang_viecTrao_va_nhan_danh_thiep_voi_doi_tac\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u00a0 \u00a01. Marketing truy\u1ec1n th\u1ed1ng b\u1eb1ng vi\u1ec7c\u00a0Trao v\u00e0 nh\u1eadn danh thi\u1ebfp v\u1edbi \u0111\u1ed1i t\u00e1c<\/a><\/li><li><a href=\"#_2_Tai_tro_cho_cac_su_kien_chuong_trinh\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u00a0 \u00a02. T\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh<\/a><\/li><li><a href=\"#_3_Dien_thuyet_tai_cac_hoi_thao\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u00a0 \u00a03. Di\u1ec5n thuy\u1ebft t\u1ea1i c\u00e1c h\u1ed9i th\u1ea3o<\/a><\/li><li><a href=\"#_4_Quang_cao_ngoai_troi\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u00a0 \u00a04. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/a><\/li><li><a href=\"#_5_Quang_cao_tren_bao_chi_8211_uu_diem_cua_marketing\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u00a0 \u00a05. Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed &#8211; \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing<\/a><\/li><li><a href=\"#_6_Mmarketing_truyen_thong_bang_cachgui_thu_truyen_thong\"><span class=\"toc_number toc_depth_2\">2.6<\/span> \u00a0 \u00a06. Mmarketing truy\u1ec1n th\u1ed1ng b\u1eb1ng c\u00e1ch\u00a0g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng<\/a><\/li><li><a href=\"#_7_Tiep_thi_qua_dien_thoai\"><span class=\"toc_number toc_depth_2\">2.7<\/span> \u00a0 \u00a07. Ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i<\/a><\/li><\/ul><\/li><li><a href=\"#3_Marketing_Online_va_tinh_linh_dongcua_noco_kha_nangse_mang_den_nhungich_loikhong_lo_chodoanh_nghiep_8211_uu_diem_cua_marketing\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Marketing Online v\u00e0 t\u00ednh linh \u0111\u1ed9ng\u00a0c\u1ee7a n\u00f3\u00a0c\u00f3 kh\u1ea3 n\u0103ng\u00a0s\u1ebd mang \u0111\u1ebfn nh\u1eefng\u00a0\u00edch l\u1ee3i\u00a0kh\u1ed5ng l\u1ed3 cho\u00a0doanh nghi\u1ec7p &#8211; \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing<\/a><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">4<\/span> Ta\u0323m k\u00ea\u0301t :<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Tim_hieu_ve_marketing_truyen_thong\">1. T\u00ecm hi\u1ec3u v\u1ec1 marketing truy\u1ec1n th\u1ed1ng<\/span><\/h2>\n<h3><span id=\"_1_Marketing_truyen_thong_la_gi\">\u00a0 \u00a01. Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/span><\/h3>\n<p style=\"text-align: justify\">\u201cMarketing truy\u1ec1n th\u1ed1ng\u201d l\u00e0 \u201cc\u00e1c\u00a0<span class=\"marker\">h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o<\/span>,\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng\u201d \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3\u00a0<span class=\"marker\">nhi\u1ec1u ng\u01b0\u1eddi<\/span>\u00a0<span class=\"marker\">bi\u1ebft \u0111\u1ebfn<\/span>\u00a0s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u1eeb\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n.<\/p>\n<p style=\"text-align: justify\">N\u00f3\u00a0<span class=\"marker\">bao g\u1ed3m<\/span>\u00a0v\u00f4 s\u1ed1 c\u00e1c chi\u1ebfn thu\u1eadt marketing nh\u01b0\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0tr\u1ef1c ti\u1ebfp, truy\u1ec1n h\u00ecnh, radio, th\u01b0, qu\u1ea3ng c\u00e1o in \u1ea5n (v\u00ed d\u1ee5 nh\u01b0 t\u1ea1p ch\u00ed, phi\u1ebfu gi\u1ea3m gi\u00e1, bi\u1ec3n qu\u1ea3ng c\u00e1o \u2026) v\u00e0 c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c in nh\u01b0 catalog ho\u1eb7c brochure.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter alignnone lazy-load-active size-full wp-image-20640\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/marketing-truyen-thong-1.jpg\" alt=\"marketing truy\u1ec1n th\u1ed1ng\" title=\"\"><\/p>\n<h3><span id=\"_2_Uu_thecua_marketing_truyen_thong\">\u00a0 \u00a02. <span class=\"marker\">\u01afu th\u1ebf<\/span>\u00a0c\u1ee7a marketing truy\u1ec1n th\u1ed1ng<\/span><\/h3>\n<p style=\"text-align: justify\">Ngay c\u1ea3 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 nh\u1eefng\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch marketing<\/span>\u00a0truy\u1ec1n th\u1ed1ng, bao g\u1ed3m:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\"><span class=\"marker\">Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0truy\u1ec1n th\u1ed1ng\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n\u00a0<span class=\"marker\">duy nh\u1ea5t<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0nh\u00f3m\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>\u00a0<span class=\"marker\">nh\u1ea5t \u0111\u1ecbnh<\/span>\u00a0c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5:\u00a0<span class=\"marker\">n\u1ebfu b\u1ea1n<\/span>\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0\u0111\u1ebfn vi\u1ec7c nh\u1eafm\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0\u0111\u1ebfn CEO ngh\u1ec9 h\u01b0u,\u00a0<span class=\"marker\">ph\u1ea7n l\u1edbn<\/span>\u00a0nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y kh\u00f4ng\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0Internet ho\u1eb7c k\u00eanh truy\u1ec1n th\u00f4ng\u00a0<span class=\"marker\">m\u1ea1ng x\u00e3 h\u1ed9i<\/span>.<\/p>\n<\/li>\n<li>Vi\u1ec7c\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">gi\u1ea3i ph\u00e1p marketing<\/span>\u00a0truy\u1ec1n th\u1ed1ng coi l\u00e0 m\u1ed9t c\u00e1ch\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>.\u00a0<span class=\"marker\">ngo\u00e0i ra<\/span>, nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng th\u00edch l\u00e0m \u0103n v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u1ecd\u00a0<span class=\"marker\">li\u00ean h\u1ec7<\/span>\u00a0tr\u1ef1c ti\u1ebfp.<\/li>\n<li>\n<p style=\"text-align: justify\">T\u00ednh kh\u1ea3 thi: Marketing truy\u1ec1n th\u1ed1ng <span class=\"marker\">cung c\u1ea5p<\/span>\u00a0t\u00e0i li\u1ec7u b\u1ea3n in. C\u00f3 m\u1ed9t \u0111i\u1ec1u \u0111\u1ec3\u00a0<span class=\"marker\">\u0111\u1ec1 c\u1eadp v\u1ec1<\/span>\u00a0vi\u1ec7c \u0111\u01b0a cho\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>\u00a0<span class=\"marker\">m\u1ed9t v\u00e0i<\/span>\u00a0v\u1eadt li\u1ec7u in h\u1eefu h\u00ecnh m\u00e0 h\u1ecd\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0l\u01b0\u1edbt qua trong th\u1eddi gian r\u1ea3nh r\u1ed7i.<\/p>\n<\/li>\n<\/ul>\n<p>Xem th\u00eam :<a href=\"https:\/\/sum.vn\/blog\/ky%cc%83-nang-mem-la-gi\/\"> Ky\u0303 n\u0103ng m\u00ea\u0300m la\u0300 gi\u0300 ? Ca\u0301c ky\u0303 n\u0103ng trong cu\u00f4\u0323c s\u00f4\u0301ng<\/a><\/p>\n<h2><span id=\"2_Cac_chieu_thuc_marketing_truyen_thong_tuong_cu_nhungvan_vo_cunghieu_qua_8211_uu_diem_cua_marketing\">2. Ca\u0301c chi\u00eau th\u1ee9c marketing truy\u1ec1n th\u1ed1ng t\u01b0\u1edfng c\u0169 <span class=\"marker\">nh\u01b0ng<\/span>\u00a0v\u1eabn v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3 &#8211; \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing\u00a0<\/span><\/span><\/h2>\n<p style=\"text-align: justify\"><span class=\"marker\">Ng\u00e0y nay<\/span>\u00a0khi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n\u00a0<span class=\"marker\">m\u00e3nh li\u1ec7t<\/span>\u00a0v\u00e0 chi\u1ebfm th\u1ecb\u00a0<span class=\"marker\">ph\u1ea7n \u0111\u00f4ng<\/span>\u00a0trong ng\u00e0nh qu\u1ea3ng c\u00e1o, vi\u1ec7c\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang d\u1ea7n chuy\u1ec3n sang\u00a0<span class=\"marker\">xu h\u01b0\u1edbng<\/span>\u00a0tr\u1ef1c tuy\u1ebfn. Ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp n\u00e0y kh\u00e1\u00a0<span class=\"marker\">m\u1edbi m\u1ebb<\/span>,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">t\u01b0\u01a1ng t\u00e1c<\/span>\u00a0v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh\u00a0<span class=\"marker\">r\u1ea5t nhanh<\/span>, v\u00e0 vi\u1ec7c t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng kh\u00e1\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>.<\/p>\n<h3><span id=\"_1_Marketing_truyen_thong_bang_viecTrao_va_nhan_danh_thiep_voi_doi_tac\">\u00a0 \u00a01. Marketing truy\u1ec1n th\u1ed1ng <span class=\"marker\">b\u1eb1ng vi\u1ec7c<\/span>\u00a0Trao v\u00e0 nh\u1eadn danh thi\u1ebfp v\u1edbi \u0111\u1ed1i t\u00e1c<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">D\u00f9ng<\/span>\u00a0danh thi\u1ebfp \u0111\u1ec3 ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh l\u00e0 c\u00e1ch l\u00e0m kh\u00e1\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0v\u00e0 t\u1ed1n \u00edt\u00a0<span class=\"marker\">kho\u1ea3n chi<\/span>\u00a0nh\u1ea5t. Trong nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0trao \u0111\u1ed5i danh thi\u1ebfp v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh,\u00a0<span class=\"marker\">\u0111\u00e2y l\u00e0<\/span>\u00a0c\u00e1ch l\u01b0u l\u1ea1i contact c\u1ee7a nhau m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1 nh\u1ea5t,\u00a0<span class=\"marker\">c\u00f9ng l\u00fac \u0111\u00f3<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0\u0111\u01b0\u1ee3c nh\u1eefng \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u00e1c<\/p>\n<h3><span id=\"_2_Tai_tro_cho_cac_su_kien_chuong_trinh\">\u00a0 \u00a02. T\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh<\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n c\u00f3 t\u00ean tr\u00ean \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng c\u1ee7a S\u1ef1 ki\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nh\u1eafc \u0111\u1ebfn<\/span>\u00a0v\u1edbi c\u01b0\u01a1ng v\u1ecb Nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh\u00a0<span class=\"marker\">l\u00e0 b\u01b0\u1edbc \u0111\u00e0<\/span>\u00a0t\u1ed1t \u0111\u1ec3\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng l\u1edbn.<\/p>\n<h3><span id=\"_3_Dien_thuyet_tai_cac_hoi_thao\">\u00a0 \u00a03. Di\u1ec5n thuy\u1ebft t\u1ea1i c\u00e1c h\u1ed9i th\u1ea3o<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">Th\u01b0\u1eddng th\u00ec<\/span>\u00a0CEO\u00a0<span class=\"marker\">c\u1ee7a t\u1ed5 ch\u1ee9c<\/span>\u00a0\u2013 nh\u1eefng ng\u01b0\u1eddi c\u00f3\u00a0<span class=\"marker\">nhi\u1ec1u tr\u1ea3i nghi\u1ec7m<\/span>\u00a0trong\u00a0<span class=\"marker\">kinh doanh<\/span>, qu\u1ea3n tr\u1ecb\u00a0<span class=\"marker\">nh\u00e2n l\u1ef1c<\/span>\u00a0<span class=\"marker\">s\u1ebd \u0111\u01b0\u1ee3c<\/span>\u00a0m\u1eddi \u0111\u1ebfn nh\u1eefng h\u1ed9i th\u1ea3o\u00a0<span class=\"marker\">chuy\u00ean s\u00e2u<\/span>\u00a0c\u1ee7a ng\u00e0nh \u0111\u1ec3 di\u1ec5n thuy\u1ebft,\u00a0<span class=\"marker\">s\u1ebb chia<\/span> kinh nghi\u1ec7m. \u0110<span class=\"marker\">\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>\u00a0t\u1ed1t \u0111\u1ec3\u00a0<span class=\"marker\">t\u1ea1o c\u1ea3m gi\u00e1c<\/span>\u00a0<span class=\"marker\">l\u00e2u d\u00e0i<\/span>\u00a0v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f9ng v\u1ecb tr\u00ed v\u00e0 trong ng\u00e0nh v\u1edbi b\u1ea1n,\u00a0<span class=\"marker\">c\u0169ng nh\u01b0<\/span>\u00a0x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<\/p>\n<figure id=\"attachment_20642\" aria-describedby=\"caption-attachment-20642\" style=\"width: 791px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"lazy-load-active wp-image-20642 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/marketing-truyen-thong-3.jpg\" alt=\"\u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing\" title=\"\"><figcaption id=\"caption-attachment-20642\" class=\"wp-caption-text\">\u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing<\/figcaption><\/figure>\n<h3><span id=\"_4_Quang_cao_ngoai_troi\">\u00a0 \u00a04. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">\u0110\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0m\u1ed9t trong nh\u1eefng marketing truy\u1ec1n th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean di\u1ec7n r\u1ed9ng\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 cao nh\u1ea5t<\/span>.\u00a0<span class=\"marker\">Bao g\u1ed3m<\/span>\u00a0nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0v\u1edbi kh\u00e1ch h\u00e0ng khi h\u1ecd r\u1eddi kh\u1ecfi ng\u00f4i nh\u00e0 sinh s\u1ed1ng,\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0l\u00e0 tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, ho\u1eb7c trong t\u00f2a nh\u00e0 m\u00e0 h\u1ecd \u0111ang\u00a0<span class=\"marker\">th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c<\/span>.<\/p>\n<h3><span id=\"_5_Quang_cao_tren_bao_chi_8211_uu_diem_cua_marketing\">\u00a0 \u00a05. Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed &#8211; \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing<\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed tr\u00ean b\u00e1o \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1ch uy t\u00edn \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u\u00a0<span class=\"marker\">c\u1ee7a t\u1ed5 ch\u1ee9c<\/span>,\u00a0<span class=\"marker\">\u0111\u1eb7c bi\u1ec7t l\u00e0<\/span>\u00a0v\u1edbi nh\u1eefng t\u1edd b\u00e1o\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>\u00a0th\u00f4ng tin ch\u00ednh th\u1ed1ng, c\u00f3 nhi\u1ec1u\u00a0<span class=\"marker\">\u0111\u1ed9c gi\u1ea3<\/span>\u00a0trung th\u00e0nh th\u00ec s\u1ebd l\u00e0 l\u1ee3i th\u1ebf l\u1edbn.\u00a0<span class=\"marker\">V\u00ec v\u1eady<\/span>\u00a0m\u00e0 vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng t\u1ea1o d\u1ef1ng\u00a0<span class=\"marker\">m\u1ed1i quan h\u1ec7<\/span>\u00a0t\u1ed1t v\u1edbi b\u00e1o ch\u00ed r\u1ea5t\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin nhi\u1ec5u lo\u1ea1n nh\u01b0\u00a0<span class=\"marker\">hi\u1ec7n nay<\/span><\/p>\n<h3><span id=\"_6_Mmarketing_truyen_thong_bang_cachgui_thu_truyen_thong\">\u00a0 \u00a06. Mmarketing truy\u1ec1n th\u1ed1ng <span class=\"marker\">b\u1eb1ng c\u00e1ch<\/span>\u00a0g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng<\/span><\/h3>\n<p style=\"text-align: justify\">Trong k\u1ef7 nguy\u00ean m\u00e0 ng\u01b0\u1eddi ta gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m,\u00a0<span class=\"marker\">l\u00e0m vi\u1ec7c<\/span>\u00a0v\u1edbi nhau qua th\u01b0 \u0111i\u1ec7n t\u1eed, th\u1eadt ng\u1ea1c nhi\u00ean khi ph\u01b0\u01a1ng th\u1ee9c g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb<\/p>\n<h3><span id=\"_7_Tiep_thi_qua_dien_thoai\">\u00a0 \u00a07. Ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">m\u1ed9t v\u00e0i<\/span>\u00a0ng\u00e0nh h\u00e0ng, d\u1ecbch v\u1ee5 th\u00ec telesales\u00a0<span class=\"marker\">l\u00e0 c\u00e1ch th\u1ee9c<\/span>\u00a0ti\u1ebfp th\u1ecb\u00a0<span class=\"marker\">tr\u1ecdng \u0111i\u1ec3m<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">quan tr\u1ecdng nh\u1ea5t<\/span>.\u00a0<span class=\"marker\">Tuy nhi\u00ean<\/span>\u00a0kh\u00f3 kh\u0103n \u0111\u1eb7t ra v\u1edbi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd\u00a0<span class=\"marker\">t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y<\/span>\u00a0qu\u00e1 kh\u00f3 t\u00ednh, v\u00e0 qu\u00e1 b\u1eadn \u0111\u1ec3 nghe nh\u1eefng cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, v\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u1ecb \u201c\u0103n ch\u1eedi\u201d ch\u1ec9 v\u00ec g\u1ecdi kh\u00f4ng\u00a0<span class=\"marker\">\u0111\u00fang l\u00fac<\/span>.<\/p>\n<h2><span id=\"3_Marketing_Online_va_tinh_linh_dongcua_noco_kha_nangse_mang_den_nhungich_loikhong_lo_chodoanh_nghiep_8211_uu_diem_cua_marketing\">3. Marketing Online v\u00e0 t\u00ednh <span class=\"marker\">linh \u0111\u1ed9ng<\/span>\u00a0c\u1ee7a n\u00f3\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0s\u1ebd mang \u0111\u1ebfn nh\u1eefng\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>\u00a0kh\u1ed5ng l\u1ed3 cho\u00a0<span class=\"marker\">doanh nghi\u1ec7p &#8211; \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing<\/span><\/span><\/h2>\n<figure id=\"attachment_4209\" aria-describedby=\"caption-attachment-4209\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-4209 size-full\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/4-uu-diem-vuot-troi-cua-marketing-online-1.jpg\" alt=\"\u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing\" title=\"\"><figcaption id=\"caption-attachment-4209\" class=\"wp-caption-text\">\u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><strong><em>S\u1ef1 linh \u0111\u1ed9ng:<\/em><\/strong>\u00a0H\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng \u0111\u1eb7c th\u00f9\u00a0<span class=\"marker\">tr\u00ean internet<\/span>, vi\u1ec7c\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0qua c\u00e1c c\u00f4ng c\u1ee5 marketing online\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0l\u00e0m b\u1ea1n thay \u0111\u1ed5i,\u00a0<span class=\"marker\">xoay ch\u1ec9nh<\/span>\u00a0n\u1ed9i dung\u00a0<span class=\"marker\">n\u1ebfu nh\u01b0<\/span>\u00a0<span class=\"marker\">sau khi<\/span>\u00a0\u201cph\u00e1t \u0111i\u201d r\u1ed3i\u00a0<span class=\"marker\">n\u1ebfu nh\u01b0<\/span>\u00a0v\u1eabn ch\u01b0a\u00a0<span class=\"marker\">\u01b0ng \u00fd<\/span>.\u00a0<span class=\"marker\">\u0110i\u1ec1u n\u00e0y<\/span>\u00a0b\u1ea1n kh\u00f4ng th\u1ec3\u00a0<span class=\"marker\">\u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">n\u1ebfu nh\u01b0<\/span>\u00a0qu\u1ea3ng c\u00e1o qua h\u00ecnh th\u1ee9c b\u00e1o ch\u00ed.<\/p>\n<p>Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/ky%cc%83-nang-ban-hang-online\/\">Ky\u0303 n\u0103ng ba\u0301n ha\u0300ng online la\u0300 gi\u0300 ? Ki\u00ea\u0301n th\u01b0\u0301c kinh doanh<\/a><\/p>\n<p style=\"text-align: justify\"><strong><em>T\u00ednh t\u01b0\u01a1ng t\u00e1c:<\/em><\/strong>\u00a0Vi\u1ec7c ph\u00e1t \u0111i m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u1ec1 th\u00f4ng tin s\u1ea3n ph\u1ea9m\u00a0<span class=\"marker\">c\u1ee7a doanh nghi\u1ec7p<\/span>\u00a0th\u00f4ng qua c\u00e1c c\u00e1c c\u00f4ng c\u1ee5\u00a0<u>marketing online<\/u>\u00a0<span class=\"marker\">s\u1ebd gi\u00fap b\u1ea1n<\/span>\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. B\u1edfi l\u1ebd, t\u00ednh\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng qua l\u1ea1i<\/span>\u00a0l\u00e0 m\u1ed9t trong\u00a0<span class=\"marker\">nh\u1eefng \u0111i\u1ec3m m\u1ea1nh<\/span>\u00a0v\u01b0\u1ee3t tr\u1ed9i nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 digital marketing m\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng kh\u00f3\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0<span class=\"marker\">th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/span>.<\/p>\n<h2><span id=\"Tam_ket\">Ta\u0323m k\u00ea\u0301t :<\/span><\/h2>\n<p>Ba\u0300i vi\u00ea\u0301t tr\u00ean \u0111\u00e2y mi\u0300nh v\u01b0\u0300a gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n m\u00f4\u0323t va\u0300i \u01b0u \u0111i\u00ea\u0309m cu\u0309a marketing truy\u00ea\u0300n th\u00f4\u0301ng. Cu\u0303ng nh\u01b0 ti\u0300m hi\u00ea\u0309u v\u00ea\u0300 nh\u01b0\u0303ng ca\u0301ch co\u0301 th\u00ea\u0309 giu\u0301p c\u00f4ng vi\u00ea\u0323c marketing cu\u0309a ba\u0323n tr\u01a1\u0309 n\u00ean tr\u00f4i cha\u0309y h\u01a1n. Mong r\u0103\u0300ng ba\u0300i vi\u00ea\u0301t na\u0300y se\u0303 giu\u0301p i\u0301ch ca\u0301c ba\u0323n trong nh\u01b0\u0303ng c\u00f4ng vi\u00ea\u0323c s\u0103\u0301p t\u01a1\u0301i. Ca\u0309m \u01a1n ca\u0301c ba\u0323n \u0111a\u0303 theo do\u0303i !<\/p>\n<hr \/>\n<p style=\"text-align: right\"><strong>Vu\u0303 &#8211; T\u1ed5ng h\u1ee3p, ch\u1ec9nh s\u1eeda<\/strong><br \/>\n<strong>(Ngu\u1ed3n t\u1ed5ng h\u1ee3p: webdoctor.vn, semtek.com.vn, &#8230;. )<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing truy\u00ea\u0300n th\u00f4\u0301ng la\u0300 ca\u0301c hi\u0300nh th\u01b0\u0301c qua\u0309ng ca\u0301o, qua\u0309ng ba\u0301 sa\u0309n ph\u00e2\u0309m th\u00f4ng qua ca\u0301c hi\u0300nh th\u01b0\u0301c truy\u00ea\u0300n th\u00f4\u0301ng. \u01afu \u0111i\u00ea\u0309m cu\u0309a marketing chi\u0301nh la\u0300 co\u0301 th\u00ea\u0309 giu\u0301p ba\u0323n qua\u0309ng ba\u0301 r\u00f4\u0323ng ra\u0303i v\u00ea\u0300 ca\u0301c sa\u0309n ph\u00e2\u0309m va\u0300 th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a mi\u0300nh. T\u01b0\u0300 \u0111o\u0301 ba\u0323n co\u0301 th\u00ea\u0309 ba\u0301n \u0111\u01b0\u01a1\u0323c nhi\u00ea\u0300u ha\u0300ng h\u01a1n Trong ba\u0300i [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[3059,3060,3063,3066,3065,3058,3064,3062,3061],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5676"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=5676"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/5677"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=5676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=5676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=5676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}