{"id":5631,"date":"2021-01-24T21:39:37","date_gmt":"2021-01-24T14:39:37","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=5631"},"modified":"2020-11-25T21:55:04","modified_gmt":"2020-11-25T14:55:04","slug":"marketing-die%cc%a3n-tu%cc%89-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/marketing-die%cc%a3n-tu%cc%89-la-gi\/","title":{"rendered":"Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ? E-marketing l\u00e0 g\u00ec ?"},"content":{"rendered":"<p><strong>Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300<\/strong> ? \u0110<span class=\"marker\">\u00f3<\/span>\u00a0ch\u00ednh l\u00e0 s\u1ef1 pha tr\u1ed9n c\u1ee7a c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0v\u00e0 c\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u1ed1ng m\u00e0 c\u00e1c\u00a0<span class=\"marker\">chuy\u00ean gia<\/span> ti\u1ebfp th\u1ecb th\u01b0\u1eddng \u00e1p d\u1ee5ng. Khi ch\u00fang ta\u00a0<span class=\"marker\">\u0111\u1ec1 c\u1eadp v\u1ec1<\/span>\u00a0c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">\u0111\u1ec1 c\u1eadp<\/span>\u00a0nh\u1eefng thi\u1ebft b\u1ecb, ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, l\u00e0\u00a0<span class=\"marker\">n\u00f3i \u0111\u1ebfn<\/span>\u00a0internet.<\/p>\n<p>Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh v\u01b0\u0300a gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n <strong>marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300<\/strong> ? Cu\u0303ng nh\u01b0 ti\u0300m hi\u00ea\u0309u th\u00eam v\u00ea\u0300 ca\u0301c nguy\u00ean t\u0103\u0301c chi\u0301nh cu\u0309a marketing \u0111i\u00ea\u0323n t\u01b0\u0309. Ha\u0303y cu\u0300ng mi\u0300nh theo do\u0303i ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i nhe\u0301 !<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Dinh_nghiaMarketing_dien_tu_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. \u0110\u1ecbnh ngh\u0129a\u00a0Marketing \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Nguyen_tac_chinh_cua_Marketing_dien_tu_la_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Nguy\u00ean t\u1eafc ch\u00ednh c\u1ee7a Marketing \u0111i\u1ec7n t\u1eed la\u0300 gi\u0300 ?<\/a><\/li><li><a href=\"#3_Lam_gi_de_co_mot_chien_dich_emailmarketing_hieu_qua\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. L\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch email\u00a0marketing hi\u1ec7u qu\u1ea3?<\/a><ul><li><a href=\"#_1_Xay_dung_Web_tao_form_dang_ki\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u00a0 \u00a01. X\u00e2y d\u1ef1ng Web, t\u1ea1o form \u0111\u0103ng k\u00ed<\/a><\/li><li><a href=\"#_2_Tiep_thi_lai_vao_email_cua_khach_hang_8211_Marketing_dien_tu_la_gi\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u00a0 \u00a02. Ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0o email c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ?<\/a><\/li><li><a href=\"#_3_Tao_chon_luacho_khach_hang_co_tiep_tuc_nhanmailhay_khong\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u00a0 \u00a03. T\u1ea1o ch\u1ecdn l\u1ef1a\u00a0cho kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ebfp t\u1ee5c nh\u1eadn\u00a0mail\u00a0hay kh\u00f4ng<\/a><\/li><li><a href=\"#_4_Tham_gia_cac_trien_lam_hoi_thao_gioi_thieu_dich_vu\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u00a0 \u00a04. Tham gia c\u00e1c tri\u1ec3n l\u00e3m, h\u1ed9i th\u1ea3o gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5<\/a><\/li><li><a href=\"#_5_To_chuc_cac_chien_dich_khuyen_mai_va_khuyen_mai\"><span class=\"toc_number toc_depth_2\">3.5<\/span> \u00a0 \u00a05. T\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i v\u00e0 khuy\u1ebfn m\u00e3i<\/a><\/li><li><a href=\"#_6_Khuyen_khich_nhan_vien_tim_kiem_khach_hang\"><span class=\"toc_number toc_depth_2\">3.6<\/span> \u00a0 \u00a06. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#_7_To_chuc_cac_su_kien_di_theo_nhom\"><span class=\"toc_number toc_depth_2\">3.7<\/span> \u00a0 \u00a07. T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111i theo nh\u00f3m<\/a><\/li><li><a href=\"#_8_Chu_trong_hon_den_SEO_8211_Marketing_dien_tu_la_gi\"><span class=\"toc_number toc_depth_2\">3.8<\/span> \u00a0 \u00a08. Ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn SEO &#8211; Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ?<\/a><\/li><li><a href=\"#_9_Tao_cac_mini_game_tang_qua_de_lay_danh_sach_email\"><span class=\"toc_number toc_depth_2\">3.9<\/span> \u00a0 \u00a09. T\u1ea1o c\u00e1c mini game t\u1eb7ng qu\u00e0 \u0111\u1ec3 l\u1ea5y danh s\u00e1ch email<\/a><\/li><\/ul><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">4<\/span> Ta\u0323m k\u00ea\u0301t :<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Dinh_nghiaMarketing_dien_tu_la_gi\">1. \u0110<span class=\"marker\">\u1ecbnh ngh\u0129a<\/span>\u00a0Marketing \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify\"><span class=\"marker\">\u0110\u1ea7u ti\u00ean<\/span>, c\u1ea7n th\u00f4ng tin\u00a0<span class=\"marker\">c\u01a1 b\u1ea3n<\/span>\u00a0\u0111\u1ebfn b\u1ea1n v\u1ec1\u00a0Marketing \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? Marketing d\u1ecbch ngh\u0129a n\u00f4m na l\u00e0 ti\u1ebfp th\u1ecb hay ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o. V\u1eady\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0suy lu\u1eadn ra r\u1eb1ng Marketing \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c, hay ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb \u0111i\u1ec7n t\u1eed. Trong ti\u1ebfng Anh, c\u1ee5m t\u1eeb n\u00e0y v\u1edbi t\u00ean g\u1ecdi t\u1eaft l\u00e0 E &#8211; Marketing.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">Hi\u1ec3u s\u00e2u xa h\u01a1n v\u1ec1 Marketing \u0111i\u1ec7n t\u1eed \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0ch\u00ednh l\u00e0 s\u1ef1 pha tr\u1ed9n c\u1ee7a c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0v\u00e0 c\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u1ed1ng m\u00e0 c\u00e1c\u00a0<span class=\"marker\">chuy\u00ean gia<\/span>\u00a0ti\u1ebfp th\u1ecb th\u01b0\u1eddng \u00e1p d\u1ee5ng.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/meo-marketing-dien-tu.jpg\" alt=\"Marketing \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? Tr\u1ecdn v\u1eb9n c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong t\u1ea7m tay\" title=\"\"><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">Khi ch\u00fang ta\u00a0<span class=\"marker\">\u0111\u1ec1 c\u1eadp v\u1ec1<\/span>\u00a0c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">\u0111\u1ec1 c\u1eadp<\/span>\u00a0nh\u1eefng thi\u1ebft b\u1ecb, ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, l\u00e0\u00a0<span class=\"marker\">n\u00f3i \u0111\u1ebfn<\/span>\u00a0internet. Ch\u00ednh\u00a0<span class=\"marker\">b\u1edfi v\u1eady<\/span>, trong l\u0129nh v\u1ef1c Marketing \u0111i\u1ec7n t\u1eed,\u00a0<span class=\"marker\">c\u00e1c \u0111\u1ecbnh ngh\u0129a<\/span>\u00a0Marketing online hay Marketing internet th\u01b0\u1eddng\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0thay th\u1ebf cho nhau.<\/p>\n<h2><span id=\"2_Nguyen_tac_chinh_cua_Marketing_dien_tu_la_gi\">2. Nguy\u00ean t\u1eafc ch\u00ednh c\u1ee7a Marketing \u0111i\u1ec7n t\u1eed la\u0300 gi\u0300 ?<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify\">Nh\u1eefng nguy\u00ean t\u1eafc ch\u00ednh c\u1ee7a Marketing \u0111i\u1ec7n t\u1eed c\u0169ng l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">kh\u00eda c\u1ea1nh<\/span>\u00a0<span class=\"marker\">\u0111\u00e1ng ng\u1ea1c nhi\u00ean<\/span>\u00a0<span class=\"marker\">khi b\u1ea1n<\/span>\u00a0<span class=\"marker\">\u0111ang ph\u00e2n t\u00edch t\u00ecm hi\u1ec3u<\/span>\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0Marketing \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? Marketing \u0111i\u1ec7n t\u1eed\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0c\u00e1c nguy\u00ean t\u1eafc ch\u00ednh c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">m\u1ed9t s\u1ed1<\/span>\u00a0<span class=\"marker\">l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span>.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/marketing-dien-tu-nguyen-tac1.jpg\" alt=\"Marketing \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec? Tr\u1ecdn v\u1eb9n c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong t\u1ea7m tay\" title=\"\"><\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">M\u1ed9t\u00a0<span class=\"marker\">l\u1ee3i \u00edch<\/span>\u00a0ch\u00ednh c\u1ee7a Marketing \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0\u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c.\u00a0<span class=\"marker\">\u0110i\u1ec1u n\u00e0y<\/span>\u00a0cho ph\u00e9p\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>.\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0doanh s\u1ed1 v\u00e0 doanh thu cao h\u01a1n.\u00a0<span class=\"marker\">H\u01a1n n\u1eefa<\/span>, m\u1ed9t\u00a0<span class=\"marker\">ph\u01b0\u01a1ng \u00e1n marketing<\/span>\u00a0\u0111i\u1ec7n t\u1eed \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ed1t\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">c\u00f3 \u0111\u01b0\u1ee3c<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">l\u00f4i cu\u1ed1n<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0<span class=\"marker\">c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">kho\u1ea3n chi<\/span>\u00a0<span class=\"marker\">so s\u00e1nh v\u1edbi<\/span>\u00a0Marketing truy\u1ec1n th\u1ed1ng.<\/p>\n<p dir=\"ltr\">Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/ky%cc%83-nang-viet-cv\/\">Ky\u0303 n\u0103ng vi\u00ea\u0301t CV &#8211; Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 CV<\/a><\/p>\n<h2><span id=\"3_Lam_gi_de_co_mot_chien_dich_emailmarketing_hieu_qua\">3. L\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch <span class=\"marker\">email<\/span>\u00a0marketing hi\u1ec7u qu\u1ea3?<\/span><\/h2>\n<p style=\"text-align: justify\">Chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">mail<\/span>\u00a0marketing l\u00e0 g\u00ec?\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch g\u1eedi\u00a0<span class=\"marker\">email<\/span>\u00a0marketing nh\u1eb1m m\u1ed9t\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0n\u00e0o\u00a0<span class=\"marker\">\u0111\u00f3<\/span>, ph\u1ee5c v\u1ee5\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/span>\u00a0chung\u00a0<span class=\"marker\">c\u1ee7a c\u00f4ng ty<\/span>. V\u1eady\u00a0<span class=\"marker\">l\u00e0m sao<\/span>\u00a0<span class=\"marker\">\u0111\u1ec3 th\u1ef1c thi<\/span>\u00a0m\u1ed9t chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">mail<\/span>\u00a0marketing\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13203\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/chien-dich-email-marketing-la-gi.jpg\" alt=\"chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3\" title=\"\"><\/p>\n<h3><span id=\"_1_Xay_dung_Web_tao_form_dang_ki\">\u00a0 \u00a01. X\u00e2y d\u1ef1ng <span class=\"marker\">Web<\/span>, t\u1ea1o form \u0111\u0103ng k\u00ed<\/span><\/h3>\n<p style=\"text-align: justify\">M\u1ed7i\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ea5t thi\u1ebft\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">Web<\/span>\u00a0ri\u00eang c\u1ee7a m\u00ecnh.\u00a0<span class=\"marker\">\u0110i\u1ec1u n\u00e0y<\/span>\u00a0<span class=\"marker\">gi\u00fap t\u0103ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ed9 uy t\u00edn<\/span>\u00a0c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong\u00a0<span class=\"marker\">Website<\/span>\u00a0<span class=\"marker\">ph\u1ea3i c\u00f3<\/span>\u00a0c\u00e1c form \u0111\u0103ng k\u00ed nh\u01b0 l\u00e0 \u0111\u0103ng k\u00ed th\u00e0nh vi\u00ean, \u0111\u0103ng k\u00ed\u00a0<span class=\"marker\">d\u00f9ng th\u1eed<\/span>, mua s\u1ea3n ph\u1ea9m,\u2026<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng form \u0111\u0103ng k\u00ed n\u00e0y \u0111\u00f3ng\u00a0<span class=\"marker\">nhi\u1ec7m v\u1ee5<\/span>\u00a0thu th\u1eadp\u00a0<span class=\"marker\">mail<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ec3 th\u1ef1c hi\u1ec7n<\/span>\u00a0g\u1eedi c\u00e1c\u00a0<span class=\"marker\">mail<\/span>\u00a0marketing.<\/p>\n<h3><span id=\"_2_Tiep_thi_lai_vao_email_cua_khach_hang_8211_Marketing_dien_tu_la_gi\">\u00a0 \u00a02. Ti\u1ebfp th\u1ecb l\u1ea1i v\u00e0o <span class=\"marker\">email<\/span> c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ?<\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c ti\u1ebfp th\u1ecb l\u1ea1i hay remarketing c\u0169ng l\u00e0\u00a0<span class=\"marker\">m\u1ed9t c\u00f4ng vi\u1ec7c<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>. B\u1edfi c\u00f3 m\u1ed9t t\u1ec9 l\u1ec7 l\u1edbn kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ef1c hi\u1ec7n mua h\u00e0ng v\u00e0o\u00a0<span class=\"marker\">l\u1ea7n \u0111\u1ea7u ti\u00ean<\/span>\u00a0\u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o b\u1eb1ng\u00a0<span class=\"marker\">email<\/span>\u00a0marketing hay b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c n\u00e0o.<\/p>\n<h3><span id=\"_3_Tao_chon_luacho_khach_hang_co_tiep_tuc_nhanmailhay_khong\">\u00a0 \u00a03. T\u1ea1o <span class=\"marker\">ch\u1ecdn l\u1ef1a<\/span>\u00a0cho kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ebfp t\u1ee5c nh\u1eadn\u00a0<span class=\"marker\">mail<\/span>\u00a0hay kh\u00f4ng<\/span><\/h3>\n<p style=\"text-align: justify\">Trong\u00a0<span class=\"marker\">email<\/span>\u00a0marketing g\u1eedi \u0111i,\u00a0<span class=\"marker\">b\u1ea1n c\u1ea7n<\/span>\u00a0ph\u1ea3i t\u1ea1o m\u1ed9t\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">\u0111\u1eb7c bi\u1ec7t<\/span>\u00a0cho kh\u00e1ch h\u00e0ng.\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0l\u00e0 h\u1ecd c\u00f3\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0nh\u1eadn c\u00e1c\u00a0<span class=\"marker\">mail<\/span>\u00a0<span class=\"marker\">k\u1ebf ti\u1ebfp<\/span>\u00a0hay kh\u00f4ng.<\/p>\n<p style=\"text-align: justify\"><span class=\"marker\">Vi\u1ec7c n\u00e0y<\/span>\u00a0s\u1ebd gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng\u00a0<span class=\"marker\">email<\/span>\u00a0marketing g\u1eedi v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u. T\u1eeb\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0t\u1eadp trung h\u01a1n v\u00e0o nh\u1eefng\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0th\u1ef1c s\u1ef1. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch t\u00f4n tr\u1ecdng\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"_4_Tham_gia_cac_trien_lam_hoi_thao_gioi_thieu_dich_vu\">\u00a0 \u00a04. Tham gia c\u00e1c tri\u1ec3n l\u00e3m, h\u1ed9i th\u1ea3o gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">\u0110\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0m\u1ed9t c\u00e1ch \u0111\u1ec3 PR th\u01b0\u01a1ng hi\u1ec7u,\u00a0<span class=\"marker\">c\u00f9ng l\u00fac \u0111\u00f3<\/span>\u00a0c\u0169ng c\u00f3\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/span>\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0s\u1ea3n ph\u1ea9m t\u1ed1t. Vi\u1ec7c \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">bi\u1ebft \u0111\u1ebfn<\/span>\u00a0nhi\u1ec1u s\u1ebd t\u0103ng t\u1ec9 l\u1ec7 click cho c\u00e1c chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">email<\/span>\u00a0marketing\u00a0<span class=\"marker\">ti\u1ebfp theo<\/span>.<\/p>\n<h3><span id=\"_5_To_chuc_cac_chien_dich_khuyen_mai_va_khuyen_mai\">\u00a0 \u00a05. T\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i v\u00e0 khuy\u1ebfn m\u00e3i<\/span><\/h3>\n<figure id=\"attachment_13206\" aria-describedby=\"caption-attachment-13206\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-13206\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/viet-email-marketing.jpg\" alt=\"Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ?\" title=\"\"><figcaption id=\"caption-attachment-13206\" class=\"wp-caption-text\">Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ?<\/figcaption><\/figure>\n<p style=\"text-align: justify\">C\u00e1c chi\u1ebfn d\u1ecbch\u00a0<strong>khuy\u1ebfn m\u1ea1i<\/strong>\u00a0v\u00e0 khuy\u1ebfn m\u00e3i\u00a0<span class=\"marker\">kh\u00f4ng nh\u1eefng<\/span>\u00a0<span class=\"marker\">c\u00f3 t\u00e1c d\u1ee5ng<\/span>\u00a0trong vi\u1ec7c x\u00fac ti\u1ebfn b\u00e1n. N\u00f3 c\u00f2n c\u00f3\u00a0<span class=\"marker\">c\u00f4ng d\u1ee5ng<\/span>\u00a0<strong>PR<\/strong>\u00a0th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c k\u00ec t\u1ed1t. H\u00e3y l\u1ee3i d\u1ee5ng\u00a0<span class=\"marker\">\u0110i\u1ec1u n\u00e0y<\/span>\u00a0\u0111\u1ec3 \u0111em th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n h\u01a1n v\u1edbi\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span>\u00a0tr\u01b0\u1edbc m\u1ed7i chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">email<\/span>\u00a0marketing.<\/p>\n<h3><span id=\"_6_Khuyen_khich_nhan_vien_tim_kiem_khach_hang\">\u00a0 \u00a06. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">N\u0103ng l\u1ef1c<\/span>\u00a0c\u1ee7a m\u1ed7i\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">nh\u1ea5t \u0111\u1ecbnh<\/span>\u00a0l\u00e0 c\u00f3 h\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 ph\u00f3 m\u1eb7c tr\u00e1ch nhi\u1ec7m t\u00ecm ki\u1ebfm\u00a0<span class=\"marker\">email<\/span>\u00a0kh\u00e1ch h\u00e0ng cho team marketing \u0111\u01b0\u1ee3c. M\u1ed7i nh\u00e2n vi\u00ean\u00a0<span class=\"marker\">trong \u0111\u01a1n v\u1ecb<\/span>\u00a0\u0111\u1ec1u l\u00e0 m\u1ed9t ngu\u1ed3n\u00a0<span class=\"marker\">nh\u00e2n c\u00f4ng<\/span>\u00a0c\u1ea7n \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n<p>Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/kien-thuc-cong-nghe%cc%a3-thong-tin\/\">Ki\u00ea\u0301n th\u01b0\u0301c c\u00f4ng ngh\u00ea\u0323 th\u00f4ng tin &#8211; Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 CNTT<\/a><\/p>\n<h3><span id=\"_7_To_chuc_cac_su_kien_di_theo_nhom\">\u00a0 \u00a07. T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111i theo nh\u00f3m<\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n m\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111i c\u00f9ng m\u1ed9t ng\u01b0\u1eddi n\u1eefa l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00f4ng minh. C\u1ea3\u00a0<span class=\"marker\">ng\u01b0\u1eddi tham gia<\/span>\u00a0v\u00e0 ng\u01b0\u1eddi \u0111i c\u00f9ng s\u1ebd \u0111\u1ec1u c\u00f3 m\u1ed9t\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0<span class=\"marker\">c\u1ee5 th\u1ec3<\/span>\u00a0\u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Vi\u1ec7c l\u1ea5y th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi n\u00e0y l\u00e0m \u0111\u1ea7y th\u00eam danh s\u00e1ch\u00a0<span class=\"marker\">mail<\/span>\u00a0ch\u1ea5t l\u01b0\u1ee3ng. H\u1ee9a h\u1eb9n m\u1ed9t chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">email<\/span>\u00a0marketing th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1.<\/p>\n<h3><span id=\"_8_Chu_trong_hon_den_SEO_8211_Marketing_dien_tu_la_gi\">\u00a0 \u00a08. Ch\u00fa tr\u1ecdng h\u01a1n \u0111\u1ebfn SEO &#8211; Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ?<\/span><\/h3>\n<p style=\"text-align: justify\">Vi\u1ec7c\u00a0<span class=\"marker\">trang Website<\/span>\u00a0<span class=\"marker\">c\u1ee7a doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ea1t\u00a0<span class=\"marker\">x\u1ebfp h\u1ea1ng<\/span>\u00a0cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a to\u00e0n\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. SEO\u00a0<span class=\"marker\">c\u00f3 c\u00f4ng d\u1ee5ng<\/span>\u00a0<span class=\"marker\">r\u1ea5t kh\u1ea3 quan<\/span>\u00a0trong vi\u1ec7c PR v\u00e0 branding.<\/p>\n<h3><span id=\"_9_Tao_cac_mini_game_tang_qua_de_lay_danh_sach_email\">\u00a0 \u00a09. T\u1ea1o c\u00e1c mini game t\u1eb7ng qu\u00e0 \u0111\u1ec3 l\u1ea5y danh s\u00e1ch <span class=\"marker\">email<\/span><\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">\u0110\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0m\u1ed9t c\u00e1ch thu th\u1eadp th\u00f4ng tin cho\u00a0<strong>chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">email<\/span>\u00a0marketing<\/strong>\u00a0th\u00f4ng minh. H\u00e3y\u00a0<span class=\"marker\">b\u1ea3o \u0111\u1ea3m<\/span>\u00a0nh\u1eefng ph\u1ea7n qu\u00e0 b\u1ea1n\u00a0<span class=\"marker\">\u0111\u01b0a r\u00f5 ra<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0v\u1edbi nh\u00f3m\u00a0<span class=\"marker\">ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0l\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p style=\"text-align: justify\">Qua\u00a0<span class=\"marker\">b\u00e0i content<\/span>\u00a0n\u00e0y,\u00a0<span class=\"marker\">mong r\u1eb1ng<\/span>\u00a0b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5\u00a0<strong><span class=\"marker\">email<\/span>\u00a0marketing l\u00e0 g\u00ec<\/strong>, v\u00e0\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">mail<\/span>\u00a0marketing l\u00e0 g\u00ec. T\u1eeb\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0<span class=\"marker\">h\u01b0\u1edbng t\u1edbi<\/span>\u00a0vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">email<\/span>\u00a0marketing ho\u00e0n h\u1ea3o.<\/p>\n<h2><span id=\"Tam_ket\">Ta\u0323m k\u00ea\u0301t :<\/span><\/h2>\n<p>Ba\u0300i vi\u00ea\u0301t tr\u00ean \u0111\u00e2y mi\u0300nh v\u01b0\u0300a gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ? Cu\u0303ng nh\u01b0 ti\u0300m hi\u00ea\u0309u s\u01a1 l\u01b0\u01a1\u0323c m\u00f4\u0323t va\u0300i kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing \u0111i\u00ea\u0323n t\u01b0\u0309. Mong r\u0103\u0300ng ba\u0300i vi\u00ea\u0301t na\u0300y se\u0303 giu\u0301p ca\u0301c ba\u0323n hi\u00ea\u0309u th\u00eam v\u00ea\u0300 ca\u0301c li\u0303nh v\u01b0\u0323c marketing. Ca\u0309m \u01a1n ca\u0301c ba\u0323n \u0111a\u0303 theo do\u0303i ba\u0300i vi\u00ea\u0301t !<\/p>\n<hr \/>\n<p style=\"text-align: right\"><strong>Vu\u0303 &#8211; T\u1ed5ng h\u1ee3p, ch\u1ec9nh s\u1eeda<\/strong><br \/>\n<strong>(Ngu\u1ed3n t\u1ed5ng h\u1ee3p: timviec365.vn, crmviet.vn, &#8230; )<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing \u0111i\u00ea\u0323n t\u01b0\u0309 la\u0300 gi\u0300 ? \u0110\u00f3\u00a0ch\u00ednh l\u00e0 s\u1ef1 pha tr\u1ed9n c\u1ee7a c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng\u00a0t\u1ed1i t\u00e2n\u00a0v\u00e0 c\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u1ed1ng m\u00e0 c\u00e1c\u00a0chuy\u00ean gia ti\u1ebfp th\u1ecb th\u01b0\u1eddng \u00e1p d\u1ee5ng. Khi ch\u00fang ta\u00a0\u0111\u1ec1 c\u1eadp v\u1ec1\u00a0c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng\u00a0t\u1ed1i t\u00e2n\u00a0l\u00e0\u00a0\u0111\u1ec1 c\u1eadp\u00a0nh\u1eefng thi\u1ebft b\u1ecb, ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1, l\u00e0\u00a0n\u00f3i \u0111\u1ebfn\u00a0internet. Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[988],"tags":[3031,902,3029,3034,3030,2953,3032,3033],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5631"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=5631"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/5633"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=5631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=5631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=5631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}