{"id":5540,"date":"2020-12-22T17:52:08","date_gmt":"2020-12-22T10:52:08","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=5540"},"modified":"2020-11-22T18:04:21","modified_gmt":"2020-11-22T11:04:21","slug":"nganh-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/nganh-marketing-la-gi\/","title":{"rendered":"Nga\u0300nh marketing la\u0300 gi\u0300 ? Kha\u0301i ni\u00ea\u0323m v\u00ea\u0300 marketing"},"content":{"rendered":"<p><strong>Nga\u0300nh marketing la\u0300 g<\/strong>i\u0300 ? \u0110\u00e2y la\u0300 li\u0303nh v\u01b0\u0323c bao g\u00f4\u0300m co\u0301 t\u00e2\u0301t ca\u0309 ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng h\u01b0\u01a1\u0301ng \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng nh\u0103\u0300m tho\u0309a ma\u0303n nhu c\u00e2\u0300u va\u0300 \u01b0\u01a1\u0301c mu\u00f4\u0301n cu\u0309a kha\u0301ch ha\u0300ng, th\u00f4ng qua c\u00f4ng \u0111oa\u0323n ti\u00ea\u0301p thi\u0323 sa\u0309n ph\u00e2\u0309m va\u0300 pha\u0301t tri\u00ea\u0309n th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a doanh nghi\u00ea\u0323p<\/p>\n<p>Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh se\u0303 gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n <strong>nga\u0300nh marketing la\u0300 gi\u0300<\/strong> ? ha\u0303y cu\u0300ng mi\u0300nh theo do\u0303i ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i !<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Nganh_marketing_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Nga\u0300nh marketing la\u0300 gi\u0300 ?<\/a><\/li><li><a href=\"#2_6_nguyen_nhandoanh_nghiepphaikhai_trienmarketing_la_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. 6 nguy\u00ean nh\u00e2n\u00a0doanh nghi\u1ec7p\u00a0ph\u1ea3i\u00a0khai tri\u1ec3n\u00a0marketing l\u00e0 g\u00ec?<\/a><ul><li><a href=\"#_1_Marketing_mang_laithong_tin_cho_khach_hang\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u00a0 \u00a01. Marketing mang l\u1ea1i\u00a0th\u00f4ng tin cho kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#_2_Can_bang_loi_the_canh_tranhcua_doanh_nghiepnho_voicong_ty_lon_8211_nganh_marketing_la_gi\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u00a0 \u00a02. C\u00e2n b\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh\u00a0c\u1ee7a doanh nghi\u1ec7p\u00a0nh\u1ecf v\u1edbi\u00a0c\u00f4ng ty l\u1edbn &#8211; nga\u0300nh marketing la\u0300 gi\u0300<\/a><\/li><li><a href=\"#_3_Marketing_giup_doanh_nghiepduy_trimoi_tuong_quanvoi_khach_hang\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u00a0 \u00a03. Marketing gi\u00fap doanh nghi\u1ec7p\u00a0duy tr\u00ec\u00a0m\u1ed1i t\u01b0\u01a1ng quan\u00a0v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#_4_Marketing_giup_trao_doi_qua_laivoi_khach_hang_moi_luc_moi_noi\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u00a0 \u00a04. Marketing gi\u00fap trao \u0111\u1ed5i qua l\u1ea1i\u00a0v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/a><\/li><li><a href=\"#_5_Marketing_giup_ban_hang\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u00a0 \u00a05. Marketing gi\u00fap b\u00e1n h\u00e0ng<\/a><\/li><li><a href=\"#_6_Marketing_giup_cong_ty_phat_trien_8211_nganh_marketing_la_gi\"><span class=\"toc_number toc_depth_2\">2.6<\/span> \u00a0 \u00a06. Marketing gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n &#8211; nga\u0300nh marketing la\u0300 gi\u0300<\/a><\/li><\/ul><\/li><li><a href=\"#3_Hoc_marketing_ra_lam_gi_8211_nganh_marketing_la_gi\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. H\u1ecdc marketing ra l\u00e0m g\u00ec? &#8211; nga\u0300nh marketing la\u0300 gi\u0300 ?<\/a><ul><li><a href=\"#_1_Tim_hieu_ve_van_de_hoc_marketing_ra_lam_gi\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u00a0 \u00a01. T\u00ecm hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 \u201ch\u1ecdc marketing ra l\u00e0m g\u00ec?\u201d<\/a><\/li><li><a href=\"#_2_Thoi_cotimtim_vieclamsau_khihoc_marketing_cuasinh_vienhien_nay_8211_nganh_marketing_la_gi\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u00a0 \u00a02. Th\u1eddi c\u01a1\u00a0t\u00ecm\u00a0t\u00ecm vi\u1ec7c\u00a0l\u00e0m\u00a0sau khi\u00a0h\u1ecdc marketing c\u1ee7a\u00a0sinh vi\u00ean\u00a0hi\u1ec7n nay &#8211; nga\u0300nh marketing la\u0300 gi\u0300\u00a0 ?<\/a><\/li><\/ul><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">4<\/span> Ta\u0323m k\u00ea\u0301t :<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Nganh_marketing_la_gi\">1. Nga\u0300nh marketing la\u0300 gi\u0300 ?<\/span><\/h2>\n<p style=\"text-align: justify\">Marketing l\u00e0 ng\u00e0nh\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">h\u01b0\u1edbng \u0111\u1ebfn<\/span>\u00a0kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0\u00a0<span class=\"marker\">\u01b0\u1edbc mu\u1ed1n<\/span>\u00a0c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00f4ng qua\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<span class=\"marker\">M\u1ee5c ti\u00eau<\/span>\u00a0cao nh\u1ea5t c\u1ee7a marketing ch\u00ednh l\u00e0\u00a0<span class=\"marker\">bi\u1ebfn th\u00e0nh<\/span>\u00a0chi\u1ebfc\u00a0<span class=\"marker\">c\u1ea7u n\u1ed1i<\/span>\u00a0b\u1ec1n ch\u1eb7t gi\u1eefa\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/marketing.jpg\" alt=\"Ng\u00e0nh Marketing l\u00e0 g\u00ec? H\u1ecdc nh\u1eefng g\u00ec?\" title=\"\"><\/p>\n<h2><span id=\"2_6_nguyen_nhandoanh_nghiepphaikhai_trienmarketing_la_gi\">2. 6 <span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">khai tri\u1ec3n<\/span>\u00a0marketing l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify\">V\u1ec1\u00a0<span class=\"marker\">c\u0103n b\u1ea3n<\/span>, marketing l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea3ng\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0m\u00e0 b\u1ea5t c\u1ee9\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1eb7t\u00a0<span class=\"marker\">\u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/span>\u00a0b\u1edfi 6\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0sau:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/marketing-laCC80-giCC80.png\" alt=\"Marketing l\u00e0 g\u00ec? vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a marketing | 35Express\" title=\"\"><\/p>\n<h3><span id=\"_1_Marketing_mang_laithong_tin_cho_khach_hang\">\u00a0 \u00a01. Marketing <span class=\"marker\">mang l\u1ea1i<\/span>\u00a0th\u00f4ng tin cho kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">C\u00f3 th\u1ec3<\/span>\u00a0n\u00f3i v\u00e0i tr\u00f2,\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0c\u1ee7a marketing th\u1ef1c s\u1ef1\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0trong vi\u1ec7c gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng. B\u1edfi\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>, l\u00e0 team marketing trong\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, b\u1ea1n bi\u1ebft r\u1ea5t r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh\u2026\u00a0<span class=\"marker\">Tuy nhi\u00ean<\/span>\u00a0kh\u00e1ch h\u00e0ng th\u00ec kh\u00f4ng!<\/p>\n<p>\u0110\u1ec3 mua s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, kh\u00e1ch h\u00e0ng c\u1ea7n bi\u1ebft:<\/p>\n<ul>\n<li>Th\u00f4ng tin t\u1ed5ng quan v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n<li>C\u00e1c\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>\u00a0k\u00e8m theo tr\u01b0\u1edbc khi h\u1ecd\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc\u00a0<span class=\"marker\">k\u1ebf ti\u1ebfp<\/span><\/li>\n<\/ul>\n<p>Theo Ctreativs, marketing l\u00e0\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 t\u1ed1i \u01b0u<\/span>\u00a0nh\u1ea5t \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/article_1575743661_396.jpg\" alt=\"nga\u0300nh marketing la\u0300 gi\u0300 \" title=\"\"><figcaption class=\"wp-caption-text\">nga\u0300nh marketing la\u0300 gi\u0300<\/figcaption><\/figure>\n<h3><span id=\"_2_Can_bang_loi_the_canh_tranhcua_doanh_nghiepnho_voicong_ty_lon_8211_nganh_marketing_la_gi\">\u00a0 \u00a02. C\u00e2n b\u1eb1ng <span class=\"marker\">l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span>\u00a0<span class=\"marker\">c\u1ee7a doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf v\u1edbi\u00a0<span class=\"marker\">c\u00f4ng ty<\/span> l\u1edbn &#8211; nga\u0300nh marketing la\u0300 gi\u0300<\/span><\/h3>\n<p style=\"text-align: justify\">Modern marketing hay Ti\u1ebfp th\u1ecb\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0\u00edt t\u1ed1n k\u00e9m h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p style=\"text-align: justify\">C\u00e1c trang social media v\u00e0 chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">mail<\/span>\u00a0th\u01b0\u1eddng gi\u00fap\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u1eeba v\u00e0 nh\u1ecf ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch \u0111\u00e1ng k\u1ec3. T\u1eeb\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0marketing gi\u00fap n\u00e2ng cao\u00a0<span class=\"marker\">l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span>\u00a0v\u1edbi \u201c\u0111\u00e0n anh\u201d l\u1edbn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<blockquote><p><span class=\"marker\">Ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0<span class=\"marker\">hi\u1ec7n \u0111\u1ea1i<\/span>\u00a0th\u01b0\u1eddng\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0nhi\u1ec1u \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0\u00a0<span class=\"marker\">gi\u00e1 c\u1ea3<\/span>.\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>, c\u00e1ch\u00a0<span class=\"marker\">t\u01b0\u01a1ng t\u00e1c<\/span>\u00a01:1 c\u1ef1c k\u1ef3\u00a0<span class=\"marker\">c\u00f3 \u00edch<\/span>\u00a0trong vi\u1ec7c\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0\u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng.<\/p><\/blockquote>\n<p style=\"text-align: justify\">\u0110\u1ed1i v\u1edbi\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ch\u0103m s\u00f3c t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00f4ng qua nhi\u1ec1u n\u1ec1n t\u1ea3ng marketing\u00a0<span class=\"marker\">kh\u00e1c nhau<\/span>.<\/p>\n<p>Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/kinh-nghie%cc%a3m-kinh-doanh-online\/\">Kinh nghi\u00ea\u0323m kinh doanh online &#8211; Kinh doanh online la\u0300 gi\u0300 ?<\/a><\/p>\n<h3><span id=\"_3_Marketing_giup_doanh_nghiepduy_trimoi_tuong_quanvoi_khach_hang\">\u00a0 \u00a03. Marketing gi\u00fap <span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0duy tr\u00ec\u00a0<span class=\"marker\">m\u1ed1i t\u01b0\u01a1ng quan<\/span>\u00a0v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify\">Marketing gi\u00fap duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify\"><span class=\"marker\">B\u1eb1ng c\u00e1ch<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0nh\u1eefng th\u00f4ng tin hay ki\u1ebfn th\u1ee9c th\u00f4ng qua nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng nhau<\/span>, Marketing\u00a0<span class=\"marker\">s\u1ebd gi\u00fap b\u1ea1n<\/span>\u00a0duy tr\u00ec\u00a0<span class=\"marker\">m\u1ed1i quan h\u1ec7<\/span>\u00a0<span class=\"marker\">l\u00e2u d\u00e0i<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span>\u00a0hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">T\u1eeb\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0khi\u1ebfn\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span> y\u00eau th\u00edch s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n<h3><span id=\"_4_Marketing_giup_trao_doi_qua_laivoi_khach_hang_moi_luc_moi_noi\">\u00a0 \u00a04. Marketing gi\u00fap <span class=\"marker\">trao \u0111\u1ed5i qua l\u1ea1i<\/span>\u00a0v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i<\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">Trong qu\u00e1 kh\u1ee9<\/span>, c\u00f3 l\u1ebd b\u1ea1n ch\u1ec9 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u01b0\u01a1ng t\u00e1c<\/span>\u00a0c\u00f9ng kh\u00e1ch h\u00e0ng khi h\u1ecd\u00a0<span class=\"marker\">x\u1ea3y ra<\/span>\u00a0t\u1ea1i\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify\">V\u00ed d\u1ee5: Kh\u00e1ch h\u00e0ng b\u01b0\u1edbc \u0111\u1ebfn m\u1ed9t c\u1ee7a h\u00e0ng pizza, h\u1ecd\u00a0<span class=\"marker\">tr\u00f2 chuy\u1ec7n<\/span>, trao \u0111\u1ed5i v\u1edbi b\u00e0 ch\u1ee7, c\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi ph\u1ee5c v\u1ee5, v\u1eaby tay ch\u00e0o v\u1edbi ch\u1ee7 qu\u00e1n,\u2026<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/1-13.jpg\" alt=\"nga\u0300nh marketing la\u0300 gi\u0300 \" title=\"\"><figcaption class=\"wp-caption-text\">nga\u0300nh marketing la\u0300 gi\u0300<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><span class=\"marker\">Tuy v\u1eady<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng qua l\u1ea1i<\/span>\u00a0b\u1ea5y nhi\u00eau th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7.\u00a0<span class=\"marker\">ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span>\u00a0c\u1ea7n \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u01b0\u01a1ng t\u00e1c<\/span>\u00a0nhi\u1ec1u\u00a0<span class=\"marker\">h\u01a1n n\u1eefa<\/span>\u00a0ngo\u00e0i\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>.<\/p>\n<p style=\"text-align: justify\">V\u1edbi marketing, b\u1ea1n \u0111\u01b0\u1ee3c t\u1ef1 do g\u1eedi kh\u00e1ch h\u00e0ng nh\u1eefng n\u1ed9i dung\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0\u0111\u1ebfn s\u1ea3n ph\u1ea9m\u00a0<span class=\"marker\">k\u1ec3 c\u1ea3 nh\u1eefng l\u00fac<\/span>\u00a0h\u1ecd kh\u00f4ng tr\u1ef1c ti\u1ebfp trao \u0111\u1ed5i v\u1edbi b\u1ea1n.\u00a0<span class=\"marker\">Vi\u1ec7c n\u00e0y<\/span>\u00a0<span class=\"marker\">s\u1ebd gi\u00fap b\u1ea1n<\/span>\u00a0t\u1ea1o d\u1ef1ng quan h\u1ec7 v\u1edbi c\u00e1c\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0m\u1ed9t c\u00e1ch \u201cd\u1ec5 ch\u1ecbu\u201d h\u01a1n.<\/p>\n<h3><span id=\"_5_Marketing_giup_ban_hang\">\u00a0 \u00a05. Marketing gi\u00fap <span class=\"marker\">b\u00e1n h\u00e0ng<\/span><\/span><\/h3>\n<p style=\"text-align: justify\"><span class=\"marker\">M\u1ee5c \u0111\u00edch<\/span>\u00a0cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0l\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn v\u00e0 marketing l\u00e0 \u0111i\u1ec1u\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">\u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">\u0111\u00f3<\/span>.<\/p>\n<p>Khi nghe \u0111\u1ebfn\u00a0<span class=\"marker\">Vi\u1ec7c n\u00e0y<\/span>, h\u1eb3n\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0ngh\u0129:\u00a0<span class=\"marker\">\u0111\u1ea7u ti\u00ean<\/span>\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t!<\/p>\n<p style=\"text-align: justify\">Nh\u01b0ng\u2026 Th\u1eddi \u0111\u1ea1i c\u1ee7a \u201ch\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng\u201d \u0111\u00e3 h\u1ebft. S\u1ea3n <span class=\"marker\">ph\u1ea9m ch\u1ea5t<\/span>\u00a0l\u01b0\u1ee3ng\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0kh\u00f4ng m\u1ed9t ai\u00a0<span class=\"marker\">bi\u1ebft \u0111\u1ebfn<\/span>\u00a0n\u00f3 th\u00ec b\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng th\u1ec3 n\u00e0o<\/span>\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0doanh s\u1ed1. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean kh\u00f4ng th\u1ec3\u00a0<span class=\"marker\">gi\u00fap b\u1ea1n<\/span>\u00a0duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0th\u01b0\u01a1ng m\u1ea1i c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e2u!<\/p>\n<h3><span id=\"_6_Marketing_giup_cong_ty_phat_trien_8211_nganh_marketing_la_gi\">\u00a0 \u00a06. Marketing gi\u00fap <span class=\"marker\">c\u00f4ng ty<\/span> ph\u00e1t tri\u1ec3n &#8211; nga\u0300nh marketing la\u0300 gi\u0300<\/span><\/h3>\n<p style=\"text-align: justify\">Marketing l\u00e0 m\u1ed9t <span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0gi\u00fap ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0th\u01b0\u01a1ng m\u1ea1i\u00a0<span class=\"marker\">c\u1ee7a c\u00f4ng ty<\/span>\u00a0ph\u00e1t tri\u1ec3n.\u00a0<span class=\"marker\">Cho d\u00f9<\/span>\u00a0kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1eabn \u0111\u01b0\u1ee3c xem l\u00e0\u00a0<span class=\"marker\">quan tr\u1ecdng nh\u1ea5t<\/span>\u00a0v\u1edbi b\u1ea1n\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0vi\u1ec7c marketing \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch n\u00e0y l\u00e0 \u0111i\u1ec1u\u00a0<span class=\"marker\">v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft<\/span>.<\/p>\n<p style=\"text-align: justify\">Nh\u1eefng chi\u1ebfn d\u1ecbch nh\u1ecf nh\u01b0 \u0111\u0103ng\u00a0<span class=\"marker\">b\u00e0i content<\/span>\u00a0tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay c\u00e1c chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">mail<\/span>\u00a0gi\u00fap:<\/p>\n<ul>\n<li>\n<p style=\"text-align: justify\"><span class=\"marker\">L\u00f4i cu\u1ed1n<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0hi\u1ec7n t\u1ea1i<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\"><span class=\"marker\">\u0110\u1ea1t \u0111\u01b0\u1ee3c<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng<\/span>\u00a0m\u1edbi.<\/p>\n<\/li>\n<\/ul>\n<h2><span id=\"3_Hoc_marketing_ra_lam_gi_8211_nganh_marketing_la_gi\">3. H\u1ecdc marketing ra l\u00e0m g\u00ec? &#8211; nga\u0300nh marketing la\u0300 gi\u0300 ?<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: justify\">Ch\u1eafc b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c marketing l\u00e0 g\u00ec? V\u1eady h\u1ecdc marketing ra l\u00e0m g\u00ec?\u00a0<span class=\"marker\">\u0111\u00e2y l\u00e0<\/span>\u00a0c\u00e2u h\u1ecfi\u00a0<span class=\"marker\">kh\u00f4ng nh\u1eefng<\/span>\u00a0c\u1ee7a nh\u1eefng b\u1ea1n\u00a0<span class=\"marker\">sinh vi\u00ean<\/span>\u00a0h\u1ecdc sinh \u0111ang h\u1ecdc v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh h\u1ecdc n\u00e0y, c\u00f2n c\u1ea3 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi trong\u00a0<span class=\"marker\">chuy\u00ean ng\u00e0nh<\/span>\u00a0marketing. V\u1eady nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 khi h\u1ecdc marketing xong\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0l\u00e0m g\u00ec? V\u00e0\u00a0Marketing l\u00e0 l\u00e0m g\u00ec?<\/p>\n<h3><span id=\"_1_Tim_hieu_ve_van_de_hoc_marketing_ra_lam_gi\">\u00a0 \u00a01. T\u00ecm hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1 \u201ch\u1ecdc marketing ra l\u00e0m g\u00ec?\u201d<\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\">\u0110\u1ec3\u00a0<span class=\"marker\">tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi<\/span>\u00a0\u201ch\u1ecdc marketing ra l\u00e0m g\u00ec?\u201d h\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u nh\u1eefng\u00a0<span class=\"marker\">b\u00e0i vi\u1ebft sau \u0111\u00e2y<\/span>\u00a0nh\u00e9. Marketing l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u1ef1c k\u00ec quan trong trong m\u1ecdi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, m\u1ecdi ng\u00e0nh ngh\u1ec1. <span class=\"marker\">V\u00ec v\u1eady<\/span>\u00a0ti\u1ec1m n\u0103ng ngh\u1ec1 nghi\u1ec7p l\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n. C\u00f3 nh\u1eefng d\u1ea5u v\u1ebft ngh\u1ec1 nghi\u1ec7p trong ti\u1ebfp th\u1ecb m\u00e0\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0theo d\u00f5i.\u00a0<span class=\"marker\">B\u1ea1n s\u1ebd<\/span>\u00a0t\u00ecm th\u1ea5y nhi\u1ec1u\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0ti\u1ebfp th\u1ecb trong c\u00e1c danh m\u1ee5c sau:<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/20190119091906.jpg\" alt=\"H\u1ecdc Marketing ra l\u00e0m g\u00ec? L\u01b0\u01a1ng c\u00f3 h\u1ea5p d\u1eabn nh\u01b0 l\u1eddi \u0111\u1ed3n? | Canavi\" title=\"\"><\/p>\n<p dir=\"ltr\">\u2022 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/p>\n<p dir=\"ltr\">\u2022 Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p dir=\"ltr\">\u2022 Qu\u1ea3ng c\u00e1o<\/p>\n<p dir=\"ltr\">\u2022 Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/p>\n<p dir=\"ltr\">\u2022 Quan h\u1ec7 c\u00f4ng ch\u00fang<\/p>\n<p dir=\"ltr\">Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/kinh-nghie%cc%a3m-kinh-doanh-quan-cafe\/\">Kinh nghi\u1ec7m kinh doanh qu\u00e1n cafe<\/a><\/p>\n<h3><span id=\"_2_Thoi_cotimtim_vieclamsau_khihoc_marketing_cuasinh_vienhien_nay_8211_nganh_marketing_la_gi\">\u00a0 \u00a02. <span class=\"marker\">Th\u1eddi c\u01a1<\/span>\u00a0t\u00ecm\u00a0<span class=\"marker\">t\u00ecm vi\u1ec7c<\/span>\u00a0l\u00e0m\u00a0<span class=\"marker\">sau khi<\/span>\u00a0h\u1ecdc marketing c\u1ee7a\u00a0<span class=\"marker\">sinh vi\u00ean<\/span>\u00a0<span class=\"marker\">hi\u1ec7n nay &#8211; nga\u0300nh marketing la\u0300 gi\u0300\u00a0 ?<\/span><\/span><\/h3>\n<p dir=\"ltr\" style=\"text-align: justify\"><span class=\"marker\">C\u01a1 h\u1ed9i<\/span>\u00a0t\u00ecm\u00a0<span class=\"marker\">ki\u1ebfm vi\u1ec7c<\/span>\u00a0l\u00e0m\u00a0<span class=\"marker\">m\u1ed9t khi<\/span>\u00a0h\u1ecdc marketing c\u1ee7a\u00a0<span class=\"marker\">h\u1ecdc vi\u00ean<\/span>\u00a0<span class=\"marker\">v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/span>\u00a0nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n l\u00e0\u00a0<span class=\"marker\">sinh vi\u00ean<\/span>\u00a0<span class=\"marker\">chuy\u00ean ng\u00e0nh<\/span>\u00a0marketing v\u00e0\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0t\u00ecm ki\u1ebfm nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00fang\u00a0<span class=\"marker\">chuy\u00ean m\u00f4n<\/span>. V\u1eady th\u1ecb tr\u01b0\u1eddng t\u1ea1i\u00a0<span class=\"marker\">Vi\u1ec7t Nam<\/span>\u00a0c\u00f3 nhu c\u1ea7u v\u00e0\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0nhi\u1ec1u d\u00e0nh cho ng\u01b0\u1eddi lao \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing hay kh\u00f4ng?<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\"><span class=\"marker\">L\u1eddi gi\u1ea3i th\u00edch<\/span>\u00a0l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0vi\u1ec7c\u00a0<span class=\"marker\">l\u00e0m cho<\/span>\u00a0l\u0129nh v\u1ef1c marketing\u00a0<span class=\"marker\">hi\u1ec7n nay<\/span>\u00a0<span class=\"marker\">kh\u00f4ng ch\u1ec9<\/span>\u00a0tr\u00ean th\u1ecb tr\u01b0\u1eddng\u00a0<span class=\"marker\">to\u00e0n c\u1ea7u<\/span>\u00a0m\u00e0 nhu c\u1ea7u\u00a0<span class=\"marker\">tuy\u1ec3n m\u1ed9<\/span>\u00a0marketing\u00a0t\u1eeb c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0t\u1ea1i\u00a0<span class=\"marker\">n\u01b0\u1edbc ta<\/span>\u00a0<span class=\"marker\">hi\u1ec7n nay<\/span>\u00a0l\u00e0 r\u1ea5t nhi\u1ec1u.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify\">Ch\u00ednh\u00a0<span class=\"marker\">th\u1ebf n\u00ean<\/span>\u00a0b\u1ea1n ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0y\u00ean t\u00e2m khi ra tr\u01b0\u1eddng kh\u00f4ng g\u1eb7p\u00a0<span class=\"marker\">hi\u1ec7n tr\u1ea1ng<\/span>\u00a0th\u1ea5t nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y nh\u00e9.\u00a0<span class=\"marker\">Ngo\u00e0i ra<\/span>\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">ki\u1ec3m so\u00e1t<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0vi\u1ec7c l\u00e0m khi\u00a0<span class=\"marker\">t\u00ecm vi\u1ec7c<\/span>\u00a0l\u00e0m truy\u1ec1n th\u00f4ng\u00a0ho\u1eb7c c\u00e1c ng\u00e0nh\u00a0<span class=\"marker\">li\u00ean quan<\/span>\u00a0kh\u00e1c.<\/p>\n<h2><span id=\"Tam_ket\">Ta\u0323m k\u00ea\u0301t :<\/span><\/h2>\n<p>Ba\u0300i vi\u00ea\u0301t tr\u00ean \u0111\u00e2y mi\u0300nh v\u01b0\u0300a gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n nga\u0300nh marketing la\u0300 gi\u0300 ? Cu\u0303ng nh\u01b0 ca\u0301c kinh nghi\u00ea\u0323m khi ba\u0323n ra tr\u01b0\u01a1\u0300ng \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 co\u0301 m\u00f4\u0323t c\u00f4ng vi\u00ea\u0323c t\u00f4\u0301t va\u0300 \u00f4\u0309n \u0111i\u0323nh. Mong r\u0103\u0300ng ba\u0300i vi\u00ea\u0301t na\u0300y se\u0303 giu\u0301p ca\u0301c ba\u0323n hi\u00ea\u0309u th\u00eam v\u00ea\u0300 nga\u0300nh ngh\u00ea\u0300 na\u0300y. Ca\u0309m \u01a1n ca\u0301c ba\u0323n \u0111a\u0303 theo do\u0303i ba\u0300i vi\u00ea\u0301t !<\/p>\n<hr \/>\n<p style=\"text-align: right\"><strong>Vu\u0303 &#8211; T\u1ed5ng h\u1ee3p, ch\u1ec9nh s\u1eeda<\/strong><br \/>\n<strong>(Ngu\u1ed3n t\u1ed5ng h\u1ee3p: aum.edu.vn, timviec365.vn, &#8230; )<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nga\u0300nh marketing la\u0300 gi\u0300 ? \u0110\u00e2y la\u0300 li\u0303nh v\u01b0\u0323c bao g\u00f4\u0300m co\u0301 t\u00e2\u0301t ca\u0309 ca\u0301c hoa\u0323t \u0111\u00f4\u0323ng h\u01b0\u01a1\u0301ng \u0111\u00ea\u0301n kha\u0301ch ha\u0300ng nh\u0103\u0300m tho\u0309a ma\u0303n nhu c\u00e2\u0300u va\u0300 \u01b0\u01a1\u0301c mu\u00f4\u0301n cu\u0309a kha\u0301ch ha\u0300ng, th\u00f4ng qua c\u00f4ng \u0111oa\u0323n ti\u00ea\u0301p thi\u0323 sa\u0309n ph\u00e2\u0309m va\u0300 pha\u0301t tri\u00ea\u0309n th\u01b0\u01a1ng hi\u00ea\u0323u cu\u0309a doanh nghi\u00ea\u0323p Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1209,41,28,988],"tags":[2957,2953,2956,2954,2951,2955,2958,2952],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5540"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=5540"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/5541"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=5540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=5540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=5540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}