{"id":5485,"date":"2020-11-28T15:34:35","date_gmt":"2020-11-28T08:34:35","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=5485"},"modified":"2020-11-22T16:00:53","modified_gmt":"2020-11-22T09:00:53","slug":"affiliate-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/affiliate-marketing-la-gi\/","title":{"rendered":"Affiliate Marketing l\u00e0 g\u00ec ? ki\u0303 n\u0103ng marketing"},"content":{"rendered":"<div id=\"contentPlaceHolder_articleDetails_lblContent\">\n<p><span><strong>Affiliate marketing l\u00e0 g\u00ec<\/strong> ? Li\u0303nh v\u01b0\u0323c na\u0300y \u0111\u01b0\u01a1\u0323c bi\u00ea\u0301t \u0111\u00ea\u0301n \u0111\u00e2\u0300u ti\u00ean t\u01b0\u0300 gi\u01b0\u0303a nh\u01b0\u0303ng n\u0103m 90 cu\u0309a th\u00ea\u0301 ki\u0309 tr\u01b0\u01a1\u0301c. Affiliate Marketing (Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) l\u00e0 h\u00ecnh th\u1ee9c Marketing ch\u1ec9 t\u00ednh tr\u00ean\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/span>,\u00a0<span class=\"marker\">trong s\u1ed1 \u0111\u00f3<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span> (t\u1ee9c Nh\u00e0 qu\u1ea3ng c\u00e1o Advertiser)\u00a0<\/span><\/p>\n<p>Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh se\u0303 gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n <strong>Affiliate marketing la\u0300 gi\u0300<\/strong> ? Cu\u0303ng nh\u01b0 ti\u0300m hi\u00ea\u0309u v\u00ea\u0300 m\u00f4\u0323t s\u00f4\u0301 \u01b0u va\u0300 nh\u01b0\u01a1\u0323c \u0111i\u00ea\u0309m cu\u0309a li\u0303nh v\u01b0\u0323c na\u0300y. Ha\u0303y cu\u0300ng mi\u0300nh theo do\u0303i ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i nhe\u0301 !<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Affiliate_marketing_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Affiliate marketing l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Co_che_hoat_dong_cua_Affiliate_8211_Affiliate_Marketing_la_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Affiliate &#8211; Affiliate Marketing l\u00e0 g\u00ec ?<\/a><\/li><li><a href=\"#3_Uu_yeu_diem_cua_Affiliate_Marketing_la_gi\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. \u01afu y\u1ebfu \u0111i\u1ec3m c\u1ee7a Affiliate Marketing la\u0300 gi\u0300 ?<\/a><ul><li><a href=\"#_1_Uu_diem\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u00a0 \u00a01. \u01afu \u0111i\u1ec3m<\/a><\/li><li><a href=\"#_2_Yeu_diem_8211_Affiliate_Marketing_la_gi\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u00a0 \u00a02. Y\u1ebfu \u0111i\u1ec3m &#8211; Affiliate Marketing l\u00e0 g\u00ec ?<\/a><\/li><\/ul><\/li><li><a href=\"#4_Cac_thanh_phan_trong_mo_hinh_Affiliate_Marketing\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. C\u00e1c th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh Affiliate Marketing<\/a><ul><li><a href=\"#_1_Nha_quan_ly_phan_phoiAdvertiserMerchant_gom\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u00a0 \u00a01. Nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i\u00a0(Advertiser\/Merchant) g\u1ed3m:<\/a><\/li><li><a href=\"#_2_Nha_quan_ly_phan_phoi_AffiliatePublisher_gom_8211_Affiliate_Marketing_la_gi\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u00a0 \u00a02. Nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i (Affiliate\/Publisher) g\u1ed3m &#8211; Affiliate Marketing l\u00e0 g\u00ec ?<\/a><\/li><\/ul><\/li><li><a href=\"#Tam_ket\"><span class=\"toc_number toc_depth_1\">5<\/span> Ta\u0323m k\u00ea\u0301t :<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Affiliate_marketing_la_gi\"><span>1. Affiliate marketing l\u00e0 g\u00ec?<\/span><\/span><\/h2>\n<p style=\"text-align: justify\">Affiliate Marketing \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">bi\u1ebft \u0111\u1ebfn<\/span>\u00a0<span class=\"marker\">l\u1ea7n \u0111\u1ea7u ti\u00ean<\/span>\u00a0t\u1eeb gi\u1eefa nh\u1eefng n\u0103m 90 c\u1ee7a th\u1ebf k\u1ef7 tr\u01b0\u1edbc. \u0110\u1ebfn n\u0103m 1996, Amazon ch\u00ednh th\u1ee9c \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh Affiliate c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 n\u00f3 v\u1eabn th\u00e0nh c\u00f4ng cho \u0111\u1ebfn t\u1eadn\u00a0<span class=\"marker\">ng\u00e0y nay<\/span>. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Mediakix th\u1ecb tr\u01b0\u1eddng Affiliate Marketing\u00a0<span class=\"marker\">s\u1ebd l\u1ea1i<\/span>\u00a0t\u0103ng tr\u01b0\u1eddng 10,1% m\u1ed7i n\u0103m t\u1eeb nay cho \u0111\u1ebfn n\u0103m 2020.\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0n\u0103m 2018 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng l\u00e0 6 t\u1ef7 USD. Trong\u00a0<span class=\"marker\">khi \u0111\u00f3<\/span>\u00a0\u0111\u1ebfn n\u0103m 2020 con s\u1ed1 n\u00e0y s\u1ebd l\u00ean \u0111\u1ebfn 6,8 t\u1ef7 USD.<\/p>\n<p style=\"text-align: justify\">Affiliate Marketing (Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) l\u00e0 h\u00ecnh th\u1ee9c Marketing ch\u1ec9 t\u00ednh tr\u00ean\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/span>,\u00a0<span class=\"marker\">trong s\u1ed1 \u0111\u00f3<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0(t\u1ee9c Nh\u00e0 qu\u1ea3ng c\u00e1o Advertiser) ch\u1ec9 tr\u1ea3 hoa h\u1ed3ng cho c\u00e1c \u0111\u1ed1i t\u00e1c thu\u1ed9c m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Publisher) khi c\u00f3 \u0111\u01a1n h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/affiliate-marketing.png\" alt=\"Affiliate marketing l\u00e0 g\u00ec? Affiliate marketing cho ng\u01b0\u1eddi m\u1edbi c\u00f3 l\u1eeba \u0111\u1ea3o  kh\u00f4ng?\" title=\"\"><\/p>\n<\/div>\n<div id=\"contentPlaceHolder_articleDetails_lblContent\">\n<p>\u201cVi\u1ec7t Nam \u0111ang s\u1edf h\u1eefu n\u1ec1n t\u1ea3ng\u00a0<span class=\"marker\">th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span>\u00a0<span class=\"marker\">r\u1ea5t kh\u1ea3 quan<\/span>,\u00a0<span class=\"marker\">\u0111i\u1ec1u quan tr\u1ecdng<\/span>\u00a0l\u00e0 gi\u1edd c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">ph\u1ea3i ch\u1ecdn<\/span>\u00a0h\u01b0\u1edbng \u0111i\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0\u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa\u201d, \u00f4ng \u0110\u1ed7 H\u1eefu H\u01b0ng \u2013 CEO c\u1ee7a Interspace\u00a0<span class=\"marker\">\u0111\u1ea5t n\u01b0\u1edbc ta<\/span>\u00a0cho bi\u1ebft.<\/p>\n<p style=\"text-align: justify\">\u00d4ng \u0110\u1ed7 H\u1eefu H\u01b0ng c\u0169ng cho bi\u1ebft, theo\u00a0<span class=\"marker\">d\u1ef1 \u0111o\u00e1n<\/span>\u00a0ng\u00e0nh\u00a0<span class=\"marker\">th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span>\u00a0<span class=\"marker\">Vi\u1ec7t Nam<\/span>\u00a0s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb 20 t\u1ef7 USD v\u00e0o n\u0103m 2022. V\u00e0\u00a0<span class=\"marker\">v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/span>,\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0\u0111ang r\u1ea5t r\u1ed9ng m\u1edf cho c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. Ri\u00eang th\u1ecb tr\u01b0\u1eddng Affiliate Marketing t\u1ea1i\u00a0<span class=\"marker\">\u0111\u1ea5t n\u01b0\u1edbc ta<\/span>\u00a0hi\u1ec7n t\u1ea1i \u0111\u00e3 c\u00f3 h\u01a1n 550.000 publisher tham gia.<\/p>\n<p>Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/aff-marketing-la-gi\/\">Aff marketing la\u0300 gi\u0300 ? MMO la\u0300 gi\u0300<\/a><\/p>\n<h2><span id=\"2_Co_che_hoat_dong_cua_Affiliate_8211_Affiliate_Marketing_la_gi\">2. C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Affiliate &#8211; Affiliate Marketing l\u00e0 g\u00ec ?<\/span><\/h2>\n<p style=\"text-align: justify\">Affiliate Marketing\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a03 ch\u1ee7 th\u1ec3 tham gia:<\/p>\n<ol>\n<li>\n<p style=\"text-align: justify\">\u2013 Advertiser:\u00a0<span class=\"marker\">C\u00f4ng ty<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,\u00a0<span class=\"marker\">\u01b0\u1edbc mu\u1ed1n<\/span>\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0doanh s\u1ed1, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, m\u1edf r\u1ed9ng\u00a0<span class=\"marker\">t\u1ec7p<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng<\/span>.<\/p>\n<\/li>\n<li>\u2013 Publisher: L\u00e0 c\u00e1c <span class=\"marker\">c\u00f4ng ty<\/span>, c\u00e1 nh\u00e2n nh\u1eadn hoa h\u1ed3ng t\u1eeb vi\u1ec7c\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0chuy\u1ec3n \u0111\u1ed5i c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0(Potential Customers),\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0(Customers) b\u1eb1ng c\u00e1c \u0111\u01b0\u1eddng li\u00ean k\u1ebft \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>\u00a0b\u1edfi Affiliate Network.<\/li>\n<li>\n<p style=\"text-align: justify\">\u2013 Affiliate Network: \u0110\u00f3ng\u00a0<span class=\"marker\">vai tr\u00f2<\/span>\u00a0trung gian k\u1ebft n\u1ed1i gi\u1eefa Advertiser v\u00e0 Publisher.<\/p>\n<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/affiliate-marketing-15725072874221438636530.jpg\" alt=\"Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (Affiliate marketing) l\u00e0 g\u00ec?\" title=\"\"><\/p>\n<p style=\"text-align: justify\"><span class=\"marker\">C\u1ee5 th\u1ec3<\/span>, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o (Advertiser) s\u1ebd\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0c\u00e1c Publisher \u0111\u1ec3\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua \u0111\u01b0\u1eddng d\u1eabn li\u00ean k\u1ebft (Affiliate Link)\u00a0<span class=\"marker\">xu\u1ea5t hi\u1ec7n l\u1ea7n \u0111\u1ea7u<\/span>\u00a0b\u1edfi Affiliate Network, \u0111\u01b0\u1ee3c c\u1ea5p ri\u00eang cho c\u00e1c Publisher. Publisher s\u1ebd v\u1eadn d\u1ee5ng m\u1ecdi h\u00ecnh th\u1ee9c tr\u00ean Digital:\u00a0<span class=\"marker\">Facebook<\/span>\u00a0<span class=\"marker\">Adwords<\/span>, Google\u00a0<span class=\"marker\">Ads<\/span>, Search Engine Optimization (SEO),\u2026 \u0111\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>, khi\u1ebfn kh\u00e1ch h\u00e0ng mua h\u00e0ng qua \u0111\u01b0\u1eddng d\u1eabn c\u1ee7a h\u1ecd. Sau\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>, h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng t\u1eeb\u00a0<span class=\"marker\">nh\u1eefng l\u00fac<\/span>\u00a0mua h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n<p style=\"text-align: justify\">Hi\u1ec3u\u00a0<span class=\"marker\">m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n<\/span> h\u01a1n, Affiliate l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa Performance Marketing v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c Influencer, Email-Marketing, SEO,\u2026M\u00e0 \u1edf\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o (Advertiser) s\u1ebd\u00a0<span class=\"marker\">l\u00e0m vi\u1ec7c<\/span>\u00a0v\u1edbi c\u00e1c Affiliate Network \u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m ch\u1ee7<\/span> chi\u1ebfn d\u1ecbch. \u0110<span class=\"marker\">\u1ed3ng th\u1eddi<\/span>\u00a0<span class=\"marker\">ch\u1ea5p thu\u1eadn<\/span>\u00a0chi tr\u1ea3 ti\u1ec1n hoa h\u1ed3ng cho c\u00e1c Publisher \u0111\u1ec3 \u0111\u1ed5i l\u1ea1i k\u1ebft qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<div id=\"contentPlaceHolder_articleDetails_lblContent\">\n<p style=\"text-align: justify\">\u0110\u1ec3\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0hi\u1ec3u \u0111\u01b0\u1ee3c quy tr\u00ecnh n\u00e0y,\u00a0<span class=\"marker\">b\u1ea1n c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">tham kh\u1ea3o<\/span>\u00a0h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<\/div>\n<figure id=\"attachment_15491\" aria-describedby=\"caption-attachment-15491\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-15491\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/11\/a1-1024x396.png\" alt=\"Affiliate Marketing l\u00e0 g\u00ec\" title=\"\"><figcaption id=\"caption-attachment-15491\" class=\"wp-caption-text\">Affiliate Marketing l\u00e0 g\u00ec<\/figcaption><\/figure>\n<h2><span id=\"3_Uu_yeu_diem_cua_Affiliate_Marketing_la_gi\">3. \u01afu <span class=\"marker\">y\u1ebfu \u0111i\u1ec3m<\/span> c\u1ee7a Affiliate Marketing la\u0300 gi\u0300 ?<\/span><\/h2>\n<h3><span id=\"_1_Uu_diem\"><span class=\"marker\">\u00a0 \u00a01. \u01afu \u0111i\u1ec3m<\/span><\/span><\/h3>\n<ul>\n<li>\n<p style=\"text-align: justify\"><strong><span class=\"marker\">Kho\u1ea3n chi<\/span>\u00a0kh\u1edfi nghi\u1ec7p th\u1ea5p:<\/strong>\u00a0<span class=\"marker\">B\u1ea1n s\u1ebd<\/span>\u00a0kh\u00f4ng c\u1ea7n\u00a0<span class=\"marker\">\u0111\u00f3ng ph\u00ed<\/span>\u00a0tham gia Affiliate.\u00a0<span class=\"marker\">\u0111a s\u1ed1<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0Affiliate s\u1ebd\u00a0<span class=\"marker\">x\u1eed l\u00fd<\/span>\u00a0d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m n\u00ean b\u1ea1n\u00a0<span class=\"marker\">ch\u1edb lo l\u1eafng<\/span>\u00a0v\u1ec1 vi\u1ec7c t\u1ed3n kho hay ngu\u1ed3n h\u00e0ng.<\/p>\n<\/li>\n<li><strong><span class=\"marker\">D\u1ec5 d\u00e0ng<\/span>\u00a0tham gia:<\/strong>\u00a0<span class=\"marker\">R\u1ea5t \u00edt<\/span>\u00a0r\u00e0o c\u1ea3n ng\u0103n vi\u1ec7c gia nh\u1eadp affiliate, b\u1ea1n\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0ch\u1ec9 c\u1ea7n\u00a0<span class=\"marker\">\u0111i\u1ec1n th\u00f4ng tin<\/span>\u00a0v\u00e0o m\u1eabu v\u00e0\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0\u1ea3n ph\u1ea9m\u00a0<span class=\"marker\">ngayt\u1ee9c th\u00ec<\/span>.<\/li>\n<li><strong>Kh\u00f4ng\u00a0<span class=\"marker\">s\u1ee3<\/span>\u00a0v\u1ec1 v\u1eadn chuy\u1ec3n, \u0111\u1ed5i tr\u1ea3:<\/strong>\u00a0B\u1ea1n ch\u1ec9 c\u1ea7n\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0th\u01b0\u01a1ng hi\u1ec7u,\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0s\u1ea3n ph\u1ea9m c\u00f2n l\u1ea1i vi\u1ec7c v\u1eadn chuy\u1ec3n, \u0111\u1ed5i tr\u1ea3 s\u1ebd do\u00a0<span class=\"marker\">nh\u00e0 ph\u00e2n ph\u1ed1i<\/span>\u00a0<span class=\"marker\">x\u1eed l\u00fd<\/span>.<\/li>\n<li>\n<p style=\"text-align: justify\"><strong>Kh\u00f4ng c\u1ea7n\u00a0<span class=\"marker\">t\u1ea1o ra s\u1ea3n ph\u1ea9m<\/span>\u00a0hay d\u1ecbch v\u1ee5<\/strong>: \u0110i\u1ec1u\u00a0<span class=\"marker\">b\u1ea1n c\u1ea7n<\/span>\u00a0l\u00e0m khi l\u00e0m affiliate l\u00e0\u00a0<span class=\"marker\">chuy\u1ec3n h\u00e0ng<\/span>\u00a0cho clients v\u00e0 kh\u00e1ch h\u00e0ng c\u00f2n sau\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0<span class=\"marker\">nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i<\/span>\u00a0s\u1ebd l\u00e0m\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0nh\u1eefng vi\u1ec7c c\u00f2n l\u1ea1i.<\/p>\n<\/li>\n<li><strong>Kh\u00f4ng c\u1ea7n y\u00eau c\u1ea7u \u0111\u1eb7c bi\u1ec7t:<\/strong> B\u1ea1n ch\u1ec9 c\u1ea7n\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f2n l\u1ea1i kh\u00f4ng c\u1ea7n h\u1ecdc hay c\u1ea7n gi\u1ea5y ph\u00e9p n\u00e0o c\u1ea3.<\/li>\n<li>\n<p style=\"text-align: justify\"><strong>Ki\u1ebfm ti\u1ec1n m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i:\u00a0<\/strong><span class=\"marker\">B\u1ea1n s\u1ebd<\/span>\u00a0ki\u1ebfm ti\u1ec1n t\u1eeb affiliate marketing m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n<\/li>\n<\/ul>\n<h3><span id=\"_2_Yeu_diem_8211_Affiliate_Marketing_la_gi\"><span class=\"marker\">\u00a0 \u00a02. Y\u1ebfu \u0111i\u1ec3m &#8211; Affiliate Marketing l\u00e0 g\u00ec ?<\/span><\/span><\/h3>\n<p style=\"text-align: justify\"><strong>X\u00e2y d\u1ef1ng l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u r\u1ea5t m\u1ea5t th\u1eddi gian:<\/strong>\u00a0\u0110\u1ec3 l\u00e0m ti\u1ebfp th\u1ecb li\u00ean k\u1ebft ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n \u0111\u00e1ng k\u1ec3 th\u00ec\u00a0<span class=\"marker\">b\u1ea1n ph\u1ea3i c\u1ea7n<\/span>\u00a0<span class=\"marker\">t\u1ed1n nhi\u1ec1u th\u1eddi gian<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0nhi\u1ec1u l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u.<\/p>\n<p style=\"text-align: justify\"><strong><span class=\"marker\">B\u1ea1n c\u1ea7n<\/span>\u00a0gi\u1ecfi vi\u1ec7c ti\u1ebfp th\u1ecb qua Internet:<\/strong>\u00a0B\u1edfi l\u1ebd kh\u00f4ng c\u00f3 ai \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u00e0o t\u1ea1o<\/span>\u00a0<span class=\"marker\">chuy\u00ean ng\u00e0nh<\/span>\u00a0\u0111\u1ec3 l\u00e0m affiliate marketing. B\u1ea1n\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0th\u00e0nh c\u00f4ng th\u00ec\u00a0<span class=\"marker\">b\u1ea1n ph\u1ea3i c\u1ea7n<\/span>\u00a0gi\u1ecfi v\u1ec1 Internet Marketing.<\/p>\n<p style=\"text-align: justify\"><strong>Qu\u1ea3ng c\u00e1o h\u1ea1n ch\u1ebf: <\/strong>M<span class=\"marker\">\u1ed9t v\u00e0i<\/span>\u00a0ch\u01b0\u01a1ng tr\u00ecnh Affiliate s\u1ebd h\u1ea1n ch\u1ebf qu\u1ea3ng c\u00e1o,\u00a0<span class=\"marker\">VD<\/span>\u00a0nh\u01b0 b\u1ea1n kh\u00f4ng th\u1ec3 ti\u1ebfp th\u1ecb qua\u00a0<span class=\"marker\">email<\/span>\u00a0ho\u1eb7c\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0qu\u1ea3ng c\u00e1o PPC v\u1edbi\u00a0<span class=\"marker\">v\u00e0i t\u1eeb<\/span>\u00a0kh\u00f3a\u00a0<span class=\"marker\">c\u1ee5 th\u1ec3<\/span>.<\/p>\n<p style=\"text-align: justify\"><strong>C\u00f3 y\u00eau c\u1ea7u \u0111\u1ec3 \u0111\u01b0\u1ee3c chi tr\u1ea3:<\/strong>\u00a0<span class=\"marker\">M\u1ed9t s\u1ed1<\/span>\u00a0ch\u01b0\u01a1ng tr\u00ecnh Affiliate s\u1ebd\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0kho\u1ea3n thanh to\u00e1n\u00a0<span class=\"marker\">m\u1ed9t khi<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">m\u1ed9t v\u00e0i<\/span>\u00a0ti\u1ec1n\u00a0<span class=\"marker\">c\u1ee5 th\u1ec3<\/span>.<\/p>\n<h2><span id=\"4_Cac_thanh_phan_trong_mo_hinh_Affiliate_Marketing\">4. C\u00e1c th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh Affiliate Marketing<\/span><\/h2>\n<h3><span id=\"_1_Nha_quan_ly_phan_phoiAdvertiserMerchant_gom\"><span class=\"marker\">\u00a0 \u00a01. Nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i<\/span>\u00a0(Advertiser\/Merchant) g\u1ed3m:<\/span><\/h3>\n<ul>\n<li>\n<p style=\"text-align: justify\"><span class=\"marker\">Nh\u1eefng c\u00e1 nh\u00e2n<\/span>\u00a0hay\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb m\u1ecdi ng\u00e0nh\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0nh\u01b0: h\u00e0ng ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span> nhanh, th\u1ef1c ph\u1ea9m, th\u1eddi gian, \u0111i\u1ec7n t\u1eed,\u2026vV\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 gi\u00e1o d\u1ee5c, l\u00e0m \u0111\u1eb9p, t\u00e0i ch\u00ednh,\u2026<\/p>\n<\/li>\n<li>\n<p style=\"text-align: justify\"><span class=\"marker\">Nh\u00e0 ph\u00e2n ph\u1ed1i<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">thuy\u1ebft ph\u1ee5c<\/span>\u00a0y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m nh\u01b0 cam k\u1ebft\u00a0<span class=\"marker\">t\u00f9y theo<\/span>\u00a0ch\u00ednh s\u00e1ch c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 cung c\u1ea5p<\/span>.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify\">\u0110\u1ee9ng t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i<\/span>\u00a0h\u00e0ng h\u00f3a, h\u00ecnh th\u1ee9c\u00a0<strong>Affiliate Marketing<\/strong>\u00a0nh\u01b0 m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>, c\u00e1c kh\u00e2u\u00a0<span class=\"marker\">l\u00e0m vi\u1ec7c<\/span>\u00a0kh\u00f4ng\u00a0<span class=\"marker\">kh\u00f3 hi\u1ec3u<\/span>. Ch\u1ec9 c\u1ea7n m\u1ed9t banner \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u1eb5n v\u1edbi\u00a0<span class=\"marker\">\u0111\u1ea7y \u0111\u1ee7<\/span>\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3 th\u00f4ng tin<\/span>\u00a0s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u00e3\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. V\u00e0 ch\u1ec9 khi b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng m\u1edbi c\u1ea7n\u00a0<span class=\"marker\">chia s\u1ebb<\/span>\u00a0hoa h\u1ed3ng cho\u00a0<span class=\"marker\">nh\u00e0 cung c\u1ea5p<\/span>.<\/p>\n<p>Xem th\u00eam : <a href=\"https:\/\/sum.vn\/blog\/cac-mo-hinh-kiem-tien-online\/\">T\u1ed5ng h\u1ee3p c\u00e1c m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n online \u0111\u01a1n gi\u1ea3n cho m\u1ecdi nh\u00e0<\/a><\/p>\n<h3><span id=\"_2_Nha_quan_ly_phan_phoi_AffiliatePublisher_gom_8211_Affiliate_Marketing_la_gi\"><span class=\"marker\">\u00a0 \u00a02. Nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n ph\u1ed1i<\/span> (Affiliate\/Publisher) g\u1ed3m &#8211; Affiliate Marketing l\u00e0 g\u00ec ?<\/span><\/h3>\n<ul>\n<li>Nh\u1eefng t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n s\u1edf h\u1eefu\u00a0<span class=\"marker\">Website<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">l\u01b0\u1ee3ng k\u1ebft n\u1ed1i<\/span>\u00a0l\u1edbn, \u1ed5n \u0111\u1ecbnh v\u00e0 uy t\u00edn.<\/li>\n<li>Nh\u1eefng t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0ch\u1ea1y qu\u1ea3ng c\u00e1o, c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb CPM, CPC sang CPA cao.<\/li>\n<li>Nh\u1eefng t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0MMO v\u00e0\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0c\u00f3 th\u00eam l\u1ee3i nhu\u1eadn t\u1eeb\u00a0<strong>Affiliate Marketing<\/strong>.<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span class=\"marker\">Nh\u00e0 cung c\u1ea5p<\/span>\u00a0l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 t\u1eadp kh\u00e1ch h\u00e0ng \u2013 nh\u1eefng ng\u01b0\u1eddi gh\u00e9\u00a0<span class=\"marker\">Website<\/span>\u00a0c\u1ee7a h\u1ecd nhi\u1ec1u nh\u1ea5t, h\u1ecd\u00a0<span class=\"marker\">nh\u1eadn bi\u1ebft<\/span>\u00a0th\u1eddi \u0111i\u1ec3m n\u00e0o\u00a0<span class=\"marker\">l\u01b0\u1ee3ng k\u1ebft n\u1ed1i<\/span>\u00a0cao v\u1edbi\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0convert\u00a0<span class=\"marker\">\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t<\/span>. T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf\u00a0<span class=\"marker\">\u0111\u00f3<\/span>, h\u1ecd\u00a0<span class=\"marker\">truy xu\u1ea5t<\/span>\u00a0v\u00e0o Platform c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 ph\u00e2n ph\u1ed1i<\/span>\u00a0v\u00e0 k\u00e9o nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u1ec1\u00a0<span class=\"marker\">Web<\/span>\u00a0c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify\">Khi kh\u00e1ch h\u00e0ng gh\u00e9 v\u00e0o\u00a0<span class=\"marker\">Web<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 ph\u00e2n ph\u1ed1i<\/span>\u00a0v\u00e0 click v\u1ec1 webiste c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 cung c\u1ea5p<\/span>, ph\u00e1t sinh h\u00e0nh \u0111\u1ed9ng mua,\u00a0<span class=\"marker\">nh\u00e0 ph\u00e2n ph\u1ed1i<\/span>\u00a0<span class=\"marker\">s\u1ebd \u0111\u01b0\u1ee3c<\/span>\u00a0nh\u1eadn hoa h\u1ed3ng.<\/p>\n<h2><span id=\"Tam_ket\">Ta\u0323m k\u00ea\u0301t :<\/span><\/h2>\n<p>Ba\u0300i vi\u00ea\u0301t tr\u00ean \u0111\u00e2y mi\u0300nh v\u01b0\u0300a gi\u01a1\u0301i thi\u00ea\u0323u s\u01a1 l\u01b0\u01a1\u0323c t\u01a1\u0301i ca\u0301c ba\u0323n Affiliate Marketing l\u00e0 g\u00ec ? Cu\u0303ng nh\u01b0 ca\u0301c \u01b0u \u0111i\u00ea\u0309m va\u0300 nh\u01b0\u01a1\u0323c \u0111i\u00ea\u0309m cu\u0309a li\u0303nh v\u01b0\u0323c na\u0300y . Mong r\u0103\u0300ng ba\u0300i vi\u00ea\u0301t na\u0300y se\u0303 giu\u0301p ca\u0301c ba\u0323n hi\u00ea\u0309u th\u00eam v\u00ea\u0300 ca\u0301c li\u0303nh v\u01b0\u0323c trong nga\u0300nh marketing. Ca\u0309m \u01a1n ca\u0301c ba\u0323n \u0111a\u0303 theo do\u0303i ba\u0300i vi\u00ea\u0301t !<\/p>\n<hr \/>\n<p style=\"text-align: right\"><strong>Vu\u0303 &#8211; T\u1ed5ng h\u1ee3p, ch\u1ec9nh s\u1eeda<\/strong><br \/>\n<strong>(Ngu\u1ed3n t\u1ed5ng h\u1ee3p: accesstrade.vn, marketingai.admicro.vn, &#8230; )<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing l\u00e0 g\u00ec ? Li\u0303nh v\u01b0\u0323c na\u0300y \u0111\u01b0\u01a1\u0323c bi\u00ea\u0301t \u0111\u00ea\u0301n \u0111\u00e2\u0300u ti\u00ean t\u01b0\u0300 gi\u01b0\u0303a nh\u01b0\u0303ng n\u0103m 90 cu\u0309a th\u00ea\u0301 ki\u0309 tr\u01b0\u01a1\u0301c. Affiliate Marketing (Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) l\u00e0 h\u00ecnh th\u1ee9c Marketing ch\u1ec9 t\u00ednh tr\u00ean\u00a0\u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t,\u00a0trong s\u1ed1 \u0111\u00f3\u00a0c\u00f4ng ty (t\u1ee9c Nh\u00e0 qu\u1ea3ng c\u00e1o Advertiser)\u00a0 Trong ba\u0300i vi\u00ea\u0301t b\u00ean d\u01b0\u01a1\u0301i \u0111\u00e2y mi\u0300nh se\u0303 gi\u01a1\u0301i [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,41],"tags":[418,30,255,2908,2661,259,2907,2660],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5485"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=5485"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/5486"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=5485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=5485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=5485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}