{"id":5453,"date":"2020-10-31T09:44:49","date_gmt":"2020-10-31T02:44:49","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=5453"},"modified":"2020-10-31T09:45:20","modified_gmt":"2020-10-31T02:45:20","slug":"5-chien-dich-marketing-noi-bat-nhat","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/5-chien-dich-marketing-noi-bat-nhat\/","title":{"rendered":"5 Chi\u1ebfn D\u1ecbch Marketing N\u1ed5i B\u1eadt Nh\u1ea5t C\u1ee7a C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u Th\u1eddi Trang L\u1edbn G\u1ea7n \u0110\u00e2y"},"content":{"rendered":"<p dir=\"ltr\"><em>M\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u1eddi trang t\u1ed1t b\u1eaft bu\u1ed9c ph\u1ea3i bao h\u00e0m t\u00ednh s\u00e1ng t\u1ea1o cao, v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ea5t r\u1ea5t ri\u00eang \u0111\u1ec3 ng\u01b0\u1eddi xem nh\u1edb \u0111\u1ebfn hay c\u00f3 \u1ea5n t\u01b0\u1ee3ng v\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y, m\u00ecnh s\u1ebd \u0111i\u1ec3m l\u1ea1i m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch marketing ti\u00eau bi\u1ec3u trong c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn gi\u1edbi th\u1eddi trang v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.<\/em><\/p>\n<p dir=\"ltr\"><em><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/10\/img_5f9ccfa1cd75d.jpg\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/10\/img_5f9ccfa1cd75d.jpg\" data-cke-saved- alt=\"\" title=\"\"><\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Burberry_Kisses\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. Burberry Kisses<\/a><\/li><li><a href=\"#2_Better_for_It_cua_Nike\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. \u201cBetter for It\u201d c\u1ee7a Nike<\/a><\/li><li><a href=\"#3_Inside_Chanel\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Inside Chanel<\/a><\/li><li><a href=\"#4_HM_voi_chien_dich_Close_the_Loop\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. H&amp;M v\u1edbi chi\u1ebfn d\u1ecbch \u201cClose the Loop\u201d<\/a><\/li><li><a href=\"#5_Nasty_Gal_voi_GirlBoss\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. Nasty Gal v\u1edbi #GirlBoss<\/a><\/li><\/ul><\/div>\n<h2 dir=\"ltr\"><span id=\"1_Burberry_Kisses\">1. Burberry Kisses<\/span><\/h2>\n<p dir=\"ltr\">Burberry \u0111\u00e3 d\u00e0nh t\u1edbi 60% v\u1ed1n \u0111i\u1ec1u l\u1ec7 c\u1ee7a m\u00ecnh cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 v\u1eady n\u00ean, th\u1eadt kh\u00f4ng l\u1ea1 g\u00ec khi h\u00e3ng n\u00e0y ch\u1ec5m ch\u1ec7 \u0111\u1ee9ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c marketing. Trong khi h\u1ea7u h\u1ebft c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u1edbi xu h\u01b0\u1edbng \u201csee now, buy now\u201d nh\u01b0ng \u201cBurberry Kisses\u201d\u00a0 l\u1ea1i l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch tr\u1ea3i r\u1ed9ng h\u01a1n v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n r\u1ea5t nhi\u1ec1u,<\/p>\n<p dir=\"ltr\">\u201cNh\u1eefng n\u1ee5 h\u00f4n t\u1eeb Burberry\u201d \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00f9ng v\u1edbi s\u1ef1 ph\u1ed1i h\u1ee3p v\u1edbi g\u00e3 kh\u1ed5ng l\u1ed3 Google, \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch marketing tuy\u1ec7t nh\u1ea5t n\u0103m 2015. Chi\u1ebfn d\u1ecbch n\u00e0y s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 vi t\u00ednh \u0111\u1ec3 t\u1ea1o ra nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng, cho ph\u00e9p ng\u01b0\u1eddi h\u1ecd g\u1eedi nh\u1eefng \u201cn\u1ee5 h\u00f4n \u1ea3o\u201d t\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00ecnh y\u00eau qu\u00fd.<\/p>\n<p dir=\"ltr\">Chi\u1ebfn d\u1ecbch n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng t\u00edch v\u00f4 c\u00f9ng t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng t\u1ea1i h\u01a1n 215 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. M\u1eb7c d\u00f9 n\u00f3 ch\u1eb3ng c\u00f3 g\u00ec li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng th\u1eddi trang n\u00e0y, nh\u01b0ng chi\u1ebfn d\u1ecbch v\u1eabn th\u00e0nh c\u00f4ng vang d\u1ed9i v\u00e0 t\u1ea1o n\u00ean m\u1ed9t d\u1ea5u \u1ea5n s\u00e2u s\u1eafc \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u b\u1edfi t\u00ednh ch\u1ea5t s\u00e1ng t\u1ea1o c\u00f3 m\u1ed9t kh\u00f4ng hai.<\/p>\n<h2 dir=\"ltr\"><span id=\"2_Better_for_It_cua_Nike\">2. \u201cBetter for It\u201d c\u1ee7a Nike<\/span><\/h2>\n<p dir=\"ltr\">Nike l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u1edbn m\u00e0 h\u1ea7u nh\u01b0 ai c\u0169ng \u0111\u00e3 bi\u1ebft t\u1edbi, v\u00e0 chi\u1ebfn d\u1ecbch \u201cBetter for It\u201d ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u00e1ng nh\u1edb nh\u1ea5t c\u1ee7a h\u00e3ng n\u00e0y trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/10\/img_5f9ccfa2394fc.jpg\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/10\/img_5f9ccfa2394fc.jpg\" data-cke-saved- alt=\"\" title=\"\"><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><em>Nike v\u1edbi chi\u1ebfn d\u1ecbch Better For It<\/em><\/p>\n<p dir=\"ltr\">N\u00f3 n\u00f3i l\u00ean suy ngh\u0129 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef khi t\u1eadp luy\u1ec7n th\u1ec3 thao, t\u1ea1o \u0111\u01b0\u1ee3c \u0111i\u1ec3m nh\u1ea5n th\u00fa v\u1ecb gi\u1eefa m\u1ed1i quan h\u1ec7 gi\u1eefa th\u1ec3 thao c\u00f9ng v\u1edbi l\u00f2ng t\u1ef1 tr\u1ecdng, ngo\u00e0i ra c\u00f2n ng\u1ea7m \u00e1m ch\u1ec9 m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o r\u1eb1ng: c\u00e1ch ch\u00fang ta m\u1eb7c qu\u1ea7n \u00e1o c\u0169ng \u1ea9n ch\u1ee9a nh\u1eefng \u00fd ngh\u0129a ri\u00eang. V\u1edbi m\u1ed9t gi\u1ecdng \u0111i\u1ec7u n\u1ed3ng \u1ea5m v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng, video c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u1eef gi\u1edbi.<\/p>\n<p dir=\"ltr\">Theo d\u00f5i th\u00eam nh\u1eefng b\u00e0i vi\u1ebft v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang &#8211; ph\u1ee5 ki\u1ec7n t\u1ea1i chuy\u00ean m\u1ee5c Ph\u1ee5 ki\u1ec7n\u00a0<a href=\"https:\/\/anv.vn\/phu-kien\" target=\"_blank\" rel=\"noopener\"><em><strong>https:\/\/anv.vn\/phu-kien<\/strong><\/em><\/a> c\u1ee7a chuy\u00ean trang v\u1ec1 l\u00e0m \u0111\u1eb9p v\u00e0 th\u1eddi trang \u0111\u1ec3 kh\u00f4ng b\u1ecb \u201cl\u1ed7i m\u1ed1t\u201d nha.<\/p>\n<h2 dir=\"ltr\"><span id=\"3_Inside_Chanel\">3. Inside Chanel<\/span><\/h2>\n<p dir=\"ltr\">C\u00f9ng v\u1edbi Chanel News, Inside Chanel l\u00e0 m\u1ed9t trang k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u00e3ng. \u0110\u01b0\u1ee3c t\u00e1ch th\u00e0nh 12 ch\u01b0\u01a1ng, m\u1ed7i ch\u01b0\u01a1ng m\u00f4 t\u1ea3 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong l\u1ecbch s\u1eed c\u1ee7a Chanel v\u00e0 mang l\u1ea1i m\u1ed9t gi\u00e1 tr\u1ecb th\u1ef1c cho kh\u00e1ch h\u00e0ng.<\/p>\n<p dir=\"ltr\">K\u1ebft h\u1ee3p v\u1edbi nhi\u1ebfp \u1ea3nh v\u00e0 ph\u00e1c ho\u1ea1 k\u1ef9 thu\u1eadt s\u1ed1 c\u00f9ng video, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u00e0y s\u1eed d\u1ee5ng m\u1ed9t n\u1ed9i dung phong ph\u00fa \u0111\u1ec3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 sinh \u0111\u1ed9ng h\u01a1n. V\u1edbi vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u1ec1 m\u1eb7t s\u1ea3n xu\u1ea5t v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e0o s\u00e2u t\u1edbi 100 n\u0103m l\u1ecbch s\u1eed c\u1ee7a Chanel, chi\u1ebfn d\u1ecbch Inside Chanel \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h2 dir=\"ltr\"><span id=\"4_HM_voi_chien_dich_Close_the_Loop\">4. H&amp;M v\u1edbi chi\u1ebfn d\u1ecbch \u201cClose the Loop\u201d<\/span><\/h2>\n<p dir=\"ltr\">V\u1edbi m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y phong tr\u00e0o \u201csustainable fashion\u201d c\u00f3 ngh\u0129a l\u00e0 th\u1eddi trang b\u1ec1n v\u1eefng, H&amp;M \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i.\u00a0 \u201cClose the Loop\u201d v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ng\u01b0\u1eddi m\u1eabu plus size Tess Holliday v\u00e0 ng\u01b0\u1eddi m\u1eabu H\u1ed3i gi\u00e1o l\u00e0 Mariah Idrissi, n\u00f3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n \u1ee9ng v\u00f4 c\u00f9ng t\u00edch c\u1ef1c v\u1ec1 vi\u1ec7c \u0111\u1ec1 cao m\u1ecdi n\u1ec1n v\u0103n h\u00f3a trong m\u1ed1i t\u01b0\u01a1ng quan v\u1edbi th\u1eddi trang.<\/p>\n<p dir=\"ltr\">B\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, t\u1ea1o ti\u1ebfng vang, chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u1ea3m b\u1ea3o v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a th\u1eddi trang \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ee7 r\u1ed9ng \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<h2 dir=\"ltr\"><span id=\"5_Nasty_Gal_voi_GirlBoss\">5. Nasty Gal v\u1edbi #GirlBoss<\/span><\/h2>\n<p dir=\"ltr\">Nasty Gal l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00e1 t\u00ednh v\u00e0 h\u00e3ng lu\u00f4n th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 ngay c\u1ea3 trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. #GirlBoss l\u00e0 t\u00ean c\u1ee7a cu\u1ed1n s\u00e1ch do founder c\u1ee7a Nasty Gal, Sophia Amoruso ch\u1eafp b\u00fat v\u00e0 hashtag GirlBoss n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m n\u1ed9i dung xuy\u00ean su\u1ed1t cho chi\u1ebfn d\u1ecbch n\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p dir=\"ltr\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/10\/img_5f9ccfa2cc527.jpg\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/10\/img_5f9ccfa2cc527.jpg\" data-cke-saved- alt=\"\" title=\"\"><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">Chi\u1ebfn d\u1ecbch <strong>#GirlBoss c\u1ee7a Nasty Gal<\/strong><\/p>\n<p dir=\"ltr\">C\u00f9ng v\u1edbi nh\u1eefng b\u00e0i b\u00e1o ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 th\u1eddi trang v\u00e0 l\u1ed1i s\u1ed1ng, Girlboss c\u00f2n l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh radio thu \u00e2m \u0111\u01b0\u1ee3c ph\u00e1t tr\u00ean trang ch\u1ee7 \u0111\u00e0i ph\u00e1t thanh c\u1ee7a Nasty Gal, n\u01a1i m\u00e0 Sophia \u0111\u00e3 ph\u1ecfng v\u1ea5n r\u1ea5t nhi\u1ec1u nh\u00e2n v\u1eadt th\u1eddi trang n\u1ed5i b\u1eadt. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 chi\u1ebfn d\u1ecbch marketing \u0111a d\u1ea1ng ho\u00e1 c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c, n\u00f3 ph\u1ea3n \u1ea3nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong khi qu\u1ea3ng b\u00e1 m\u1ed9t c\u00e1ch v\u00f4 c\u00f9ng tinh t\u1ebf.<\/p>\n<p dir=\"ltr\">Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng th\u00f4ng tin th\u00fa v\u1ecb d\u00e0nh cho b\u1ea1n, \u0111\u1eebng qu\u00ean c\u1eadp nh\u1eadp nh\u1eefng tin t\u1ee9c v\u1ec1 th\u1eddi trang \u0111\u1eb7c s\u1eafc nh\u1ea5t qua chuy\u00ean trang\u00a0<a href=\"https:\/\/anv.vn\" target=\"_blank\" rel=\"noopener\"><em><strong>https:\/\/anv.vn<\/strong><\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u1eddi trang t\u1ed1t b\u1eaft bu\u1ed9c ph\u1ea3i bao h\u00e0m t\u00ednh s\u00e1ng t\u1ea1o cao, v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ea5t r\u1ea5t ri\u00eang \u0111\u1ec3 ng\u01b0\u1eddi xem nh\u1edb \u0111\u1ebfn hay c\u00f3 \u1ea5n t\u01b0\u1ee3ng v\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y, m\u00ecnh s\u1ebd \u0111i\u1ec3m l\u1ea1i m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch marketing ti\u00eau bi\u1ec3u trong c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1353],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5453"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=5453"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/5453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/5455"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=5453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=5453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=5453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}