{"id":3988,"date":"2020-03-20T16:02:17","date_gmt":"2020-03-20T09:02:17","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=3988"},"modified":"2020-03-20T16:02:54","modified_gmt":"2020-03-20T09:02:54","slug":"phat-trien-ki-nang-digital","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/phat-trien-ki-nang-digital\/","title":{"rendered":"C\u1eadp nh\u1eadt v\u00e0 ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng digital n\u00e0y n\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n t\u1ee5t h\u1eadu"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng digital&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\"><strong>Digital marketing<\/strong> \u0111ang l\u00e0 xu th\u1ebf c\u1ee7a th\u1eddi \u0111\u1ea1i 4.0. N\u00f3i v\u1ec1 lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y s\u1ebd r\u1ea5t r\u1ed9ng v\u00e0 g\u1ed3m nhi\u1ec1u m\u1ea3ng. Xu th\u1ebf \u0111\u00e3 ph\u00e1t tri\u1ec3n nh\u01b0 v\u1eady n\u00ean ch\u00fang ta c\u0169ng ph\u1ea3i c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c theo. M\u00e0 c\u1ed1t l\u00f5i v\u1eabn l\u00e0 ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng digital \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu th\u1ebf, ki\u1ebfm ngu\u1ed3n thu nh\u1eadp kh\u1ee7ng. Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/sum.vn\/blog\/\">sum.vn<\/a> s\u1ebd gi\u1edbi thi\u1ec7u v\u00e0 th\u00f4ng tin \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 c\u00e1ch <strong>ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng digital<\/strong> m\u1edbi nh\u1ea5t 2020.<\/span><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_DIGITALtruyen_thongLA_GI\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. DIGITAL\u00a0truy\u1ec1n th\u00f4ng\u00a0L\u00c0 G\u00cc?<\/a><\/li><li><a href=\"#2_DIGITALmarketinggom_coNHUNG_GI\"><span class=\"toc_number toc_depth_1\">2<\/span> \n2. DIGITAL\u00a0marketing\u00a0g\u1ed3m c\u00f3\u00a0NH\u1eeeNG G\u00cc?<\/a><\/li><li><a href=\"#3chien_luocDIGITALmarketinggom_coNHUNG_GI\"><span class=\"toc_number toc_depth_1\">3<\/span> \n3.\u00a0chi\u1ebfn l\u01b0\u1ee3c\u00a0DIGITAL\u00a0marketing\u00a0g\u1ed3m c\u00f3\u00a0NH\u1eeeNG G\u00cc?<\/a><\/li><li><a href=\"#4_NGHE_DIGITALtruyen_thongLA_LAM_GI\"><span class=\"toc_number toc_depth_1\">4<\/span> \n4. NGH\u1ec0 DIGITAL\u00a0truy\u1ec1n th\u00f4ng\u00a0L\u00c0 L\u00c0M G\u00cc?<\/a><\/li><li><a href=\"#Digital_Marketer_la_ai\"><span class=\"toc_number toc_depth_1\">5<\/span> Digital Marketer l\u00e0 ai?<\/a><\/li><li><a href=\"#Ky_nang_Digital_can_phat_trien\"><span class=\"toc_number toc_depth_1\">6<\/span> K\u1ef9 n\u0103ng Digital c\u1ea7n ph\u00e1t tri\u1ec3n<\/a><ul><li><a href=\"#1_Seo\"><span class=\"toc_number toc_depth_2\">6.1<\/span> 1. Seo<\/a><\/li><li><a href=\"#2_PPC\"><span class=\"toc_number toc_depth_2\">6.2<\/span> 2. PPC<\/a><\/li><li><a href=\"#2_Social_media\"><span class=\"toc_number toc_depth_2\">6.3<\/span> 2. Social media<\/a><\/li><li><a href=\"#3_Emailmarketing\"><span class=\"toc_number toc_depth_2\">6.4<\/span> 3. Email\u00a0marketing<\/a><\/li><li><a href=\"#4_Mobilemarketing\"><span class=\"toc_number toc_depth_2\">6.5<\/span> 4. Mobile\u00a0marketing<\/a><\/li><li><a href=\"#7_Do_dat\"><span class=\"toc_number toc_depth_2\">6.6<\/span> 7. \u0110o \u0111\u1ea1t<\/a><\/li><li><a href=\"#8_Noi_dungmarketing\"><span class=\"toc_number toc_depth_2\">6.7<\/span> 8. N\u1ed9i dung\u00a0marketing<\/a><\/li><li><a href=\"#9_Truyen_thongautomation_Tu_dong_hoa_marketing\"><span class=\"toc_number toc_depth_2\">6.8<\/span> 9. Truy\u1ec1n th\u00f4ng\u00a0automation (T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing)<\/a><\/li><li><a href=\"#10_UX_Design\"><span class=\"toc_number toc_depth_2\">6.9<\/span> 10. UX Design<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_DIGITALtruyen_thongLA_GI\">1. DIGITAL\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0L\u00c0 G\u00cc?<\/span><\/h2>\n<p>\u201c<a href=\"https:\/\/sum.vn\/blog\/tai-lieu-sach-hay-ve-digital-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital\u00a0<span class=\"marker\">marketing<\/span><\/a>\u00a0l\u00e0\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0Internet l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n cho c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng vi\u1ec7c<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0v\u00e0 trao \u0111\u1ed5i th\u00f4ng tin\u201d \u2013 Asia Digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0Association.<br \/>\nDigital\u00a0<span class=\"marker\">marketing<\/span>\u00a0nh\u1ea5n m\u1ea1nh \u0111\u1ebfn 3 y\u1ebfu t\u1ed1:\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u0129 thu\u1eadt s\u1ed1,\u00a0<span class=\"marker\">ti\u1ebfp c\u1eadn<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua h\u00e0ng<\/span>\u00a0trong m\u00f4i tr\u01b0\u1eddng k\u0129 thu\u1eadt s\u1ed1, v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<h2><span id=\"2_DIGITALmarketinggom_coNHUNG_GI\">\n2. DIGITAL\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0NH\u1eeeNG G\u00cc?<\/span><\/h2>\n<p>Tuy\u00a0<span class=\"marker\">m\u1ed7i ng\u01b0\u1eddi<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">kh\u00e1i ni\u1ec7m<\/span>\u00a0v\u00e0 s\u1ef1 ph\u00e2n chia\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng nhau<\/span>\u00a0v\u1ec1 Digital\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>.\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0trong khu\u00f4n kh\u1ed5\u00a0<span class=\"marker\">b\u00e0i vi\u1ebft<\/span>\u00a0n\u00e0y Marsal s\u1ebd gi\u1edbi thi\u1ec7u b\u1ea1n 07 Platfoms ch\u00ednh trong Digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0bao g\u1ed3m:\u00a0<span class=\"marker\">website<\/span>\u00a0(n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i),\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0<span class=\"marker\">online<\/span>, Social Media, Search (SEO v\u00e0 SEM),\u00a0<span class=\"marker\">mail<\/span>, cu\u1ed1i c\u00f9ng Moblie &amp; Game nh\u1eb1m\u00a0<span class=\"marker\">ho\u00e0n thi\u1ec7n<\/span>\u00a0tr\u1ea3i nghi\u1ec7m\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua h\u00e0ng<\/span>.<br \/>\n<img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/digital-marketing.jpg\" alt=\"digital-marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/digital-marketing.jpg\" data-cke-saved- title=\"\"><\/p>\n<h2><span id=\"3chien_luocDIGITALmarketinggom_coNHUNG_GI\">\n3.\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0DIGITAL\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0NH\u1eeeNG G\u00cc?<\/span><\/h2>\n<p>Digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0\u0111\u01b0\u1ee3c chia l\u00e0m 2\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0k\u00e9o v\u00e0\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0\u0111\u1ea9y, hai\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0n\u00e0y c\u00f3 th\u1ec3 b\u1ed5 sung cho nhau.<br \/>\n&#8211;\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0\u0111\u1ea9y trong Digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0l\u00e0 th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c nh\u01b0\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng marketing<\/span>\u00a0b\u1eb1ng banner tr\u00ean c\u00e1c\u00a0<span class=\"marker\">site<\/span>,\u00a0<span class=\"marker\">g\u1eedi<\/span>\u00a0h\u00e0ng lo\u1ea1t tin nh\u1eafn SMS ho\u1eb7c e-mail\u2026 \u0111\u1ebfn c\u00e1c\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua h\u00e0ng<\/span>\u00a0\u0111\u1ec3 gi\u1edbi thi\u1ec7u\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0nh\u1eb1m t\u00ecm ki\u1ebfm\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">sale<\/span>.<br \/>\n&#8211;\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0k\u00e9o l\u00e0\u00a0<span class=\"marker\">ph\u01b0\u01a1ng \u00e1n<\/span>\u00a0c\u0103n c\u01a1 v\u00e0\u00a0<span class=\"marker\">d\u00e0i h\u1ea1n<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">b\u1eb1ng c\u00e1ch<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0ch\u1ee7 \u0111\u1ed9ng t\u00ecm ra b\u1ea1n th\u00f4ng qua c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng vi\u1ec7c<\/span>\u00a0t\u00ecm ki\u1ebfm\u00a0<span class=\"marker\">website<\/span>, blog\u2026<\/p>\n<h2><span id=\"4_NGHE_DIGITALtruyen_thongLA_LAM_GI\">\n4. NGH\u1ec0 DIGITAL\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0L\u00c0 L\u00c0M G\u00cc?<\/span><\/h2>\n<p>Ngh\u1ec1 Digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0ch\u00ednh l\u00e0 l\u00e0m\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0(bao g\u1ed3m vi\u1ec7c d\u1ef1ng k\u1ecbch b\u1ea3n\u00a0<span class=\"marker\">marketing<\/span>, l\u1eadp\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>, th\u1ef1c hi\u1ec7n v\u00e0\u00a0<span class=\"marker\">\u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/span>\u00a0marketing) trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 l\u00e0\u00a0<span class=\"marker\">tr\u1ecdng \u0111i\u1ec3m<\/span>.<br \/>\n<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0c\u1ee7a ngh\u1ec1 Digital\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<br \/>\n<img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/digital-maketer.png\" alt=\"digital-maketer\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/digital-maketer.png\" data-cke-saved- title=\"\"><\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/kinh-doanh-kiem-tien-voi-amazon-com-hieu-qua-nhat-tu-a-z\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kinh doanh ki\u1ebfm ti\u1ec1n v\u1edbi Amazon.com hi\u1ec7u qu\u1ea3 nh\u1ea5t t\u1eeb A-Z<\/a><\/p>\n<h2><span id=\"Digital_Marketer_la_ai\"><strong>Digital Marketer l\u00e0 ai?<\/strong><\/span><\/h2>\n<p><span class=\"marker\">th\u01b0\u1eddng th\u01b0\u1eddng<\/span>\u00a0m\u1ed9t digital marketer s\u1ebd\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0\u0111\u1ebfn vi\u1ec7c\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0c\u00e1c k\u00eanh digital \u0111\u1ec3\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0leads v\u00e0\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0brand awareness (nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n<p>C\u00e1c k\u00eanh digital th\u01b0\u1eddng g\u1eb7p g\u1ed3m c\u00f3:<\/p>\n<ul>\n<li><span class=\"marker\">site<\/span>\u00a0<span class=\"marker\">c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<\/ul>\n<ul>\n<li>Social media<\/li>\n<\/ul>\n<ul>\n<li>B\u1ea3ng\u00a0<span class=\"marker\">th\u1ee9 h\u1ea1ng<\/span>\u00a0c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEM)<\/li>\n<\/ul>\n<ul>\n<li><span class=\"marker\">email<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span class=\"marker\">truy\u1ec1n th\u00f4ng marketing<\/span>\u00a0<span class=\"marker\">online<\/span><\/li>\n<\/ul>\n<ul>\n<li>Blog\u00a0<span class=\"marker\">c\u1ee7a t\u1ed5 ch\u1ee9c<\/span><\/li>\n<\/ul>\n<p><span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0\u0111\u00e2y, digital marketer ph\u1ea3i\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0c\u00e1c c\u00f4ng c\u1ee5\u00a0<span class=\"marker\">\u0111o \u0111\u1ea1c<\/span>\u00a0\u0111\u1ec3 t\u00ecm ra\u00a0<span class=\"marker\">\u0111i\u1ec3m y\u1ebfu<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ph\u01b0\u01a1ng \u00e1n<\/span>\u00a0<span class=\"marker\">s\u1eeda \u0111\u1ed5i v\u00e0 n\u00e2ng c\u1ea5p<\/span>\u00a0<span class=\"marker\">hi\u1ec7u su\u1ea5t<\/span>\u00a0tr\u00ean c\u00e1c k\u00eanh n\u00e0y. T\u00f9y\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, digital marketer c\u00f3 th\u1ec3\u00a0<span class=\"marker\">g\u00e1nh ch\u1ecbu h\u1eadu qu\u1ea3<\/span>\u00a0cho\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0digital\u00a0<span class=\"marker\">c\u1ee7a c\u00f4ng ty<\/span>\u00a0ho\u1eb7c ch\u1ec9\u00a0<span class=\"marker\">t\u1eadp trung v\u00e0o<\/span>\u00a0m\u1ed9t th\u1ee9.<\/p>\n<p>T\u1ea1i c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0SMEs ho\u1eb7c start-up th\u01b0\u1eddng c\u00f3 m\u1ed9t\u00a0<span class=\"marker\">chuy\u00ean gia<\/span>\u00a0ho\u1eb7c m\u1ed9t qu\u1ea3n l\u00fd chung; trong\u00a0<span class=\"marker\">l\u00fac \u0111\u00f3<\/span>\u00a0\u1edf c\u00e1c t\u1eadp \u0111o\u00e0n, tr\u00e1ch nhi\u1ec7m n\u00e0y\u00a0<span class=\"marker\">c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">s\u1eafp x\u1ebfp<\/span>\u00a0cho m\u1ed9t team ho\u1eb7c th\u1eadm ch\u00ed cho nhi\u1ec1u\u00a0<span class=\"marker\">b\u1ed9 ph\u1eadn<\/span>\u00a0<span class=\"marker\">kh\u00e1c nhau<\/span>\u00a0<span class=\"marker\">xoay quanh<\/span>.<\/p>\n<h2><span id=\"Ky_nang_Digital_can_phat_trien\">K\u1ef9 n\u0103ng Digital c\u1ea7n ph\u00e1t tri\u1ec3n<\/span><\/h2>\n<h3><span id=\"1_Seo\">1. S<span class=\"marker\">eo<\/span><\/span><\/h3>\n<p>Kh\u00f4ng m\u1ea5y ng\u1ea1c nhi\u00ean khi\u00a0<a href=\"https:\/\/sum.vn\/blog\/10-tu-duy-seo-tu-khoa-khac-biet-theo-cach-lam-cua-atp-software-2019-phuong-phap-seo-atp-new\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"marker\">seo<\/span><\/a>\u00a0l\u00e0 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u1ec1 c\u1eadp \u0111\u1ebfn<\/span>\u00a0<span class=\"marker\">tr\u01b0\u1edbc ti\u00ean<\/span>\u00a0trong danh s\u00e1ch n\u00e0y.<\/p>\n<p><span class=\"marker\">m\u1ed9t s\u1ed1<\/span>\u00a0cho r\u1eb1ng\u00a0<span class=\"marker\">SEO<\/span>\u00a0\u0111\u00e3 &#8220;ch\u1ebft&#8221;\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0ch\u1eb3ng c\u00f3 g\u00ec ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0c\u1ee7a n\u00f3 b\u1eb1ng th\u1ef1c t\u1ebf c\u1ea3.\u00a0<strong><span class=\"marker\">n\u1ed9i dung<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span><\/strong>\u00a0v\u00e0<strong>\u00a0Guest Blogging<\/strong>\u00a0\u0111ang r\u1ea5t\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0khi\u1ebfn\u00a0<span class=\"marker\">seo<\/span>\u00a0d\u01b0\u1eddng nh\u01b0 l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">kh\u00f4ng bao gi\u1edd<\/span>\u00a0l\u00e0m ng\u01a1 \u0111\u01b0\u1ee3c.<\/p>\n<p>B\u00ean c\u1ea1nh\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>, nhi\u1ec1u\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">v\u00e0o th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i<\/span>\u00a0c\u0169ng \u0111\u00e3\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0d\u00e0nh\u00a0<span class=\"marker\">s\u1ef1 quan t\u00e2m<\/span>\u00a0r\u1ea5t l\u1edbn cho\u00a0<span class=\"marker\">b\u1ed9 ph\u1eadn<\/span>\u00a0<span class=\"marker\">marketing<\/span>. H\u1ecd c\u1ea7n nh\u1eefng\u00a0<span class=\"marker\">nh\u00e2n vi\u00ean<\/span>\u00a0<span class=\"marker\">SEO<\/span>\u00a0nhi\u1ec7t huy\u1ebft,\u00a0<span class=\"marker\">chu\u1ea9n b\u1ecb v\u00e0 s\u1eb5n s\u00e0ng<\/span>\u00a0c\u1ed1ng hi\u1ebfn v\u00e0\u00a0<span class=\"marker\">c\u00f3 kh\u1ea3 n\u0103ng<\/span>\u00a0\u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0\u0111\u1ebfn v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0<span class=\"marker\">nh\u00e3n hi\u1ec7u<\/span>.<\/p>\n<p><span class=\"marker\">n\u1ebfu<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">\u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">m\u1ed9t c\u00f4ng vi\u1ec7c<\/span>\u00a0v\u1edbi thu nh\u1eadp t\u1ed1t v\u00e0\u00a0<span class=\"marker\">\u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n<\/span>\u00a0vi\u1ec7c trong\u00a0<span class=\"marker\">m\u1ed9t m\u00f4i tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">chu\u1ea9n b\u1ecb v\u00e0 s\u1eb5n s\u00e0ng<\/span>\u00a0t\u01b0\u1edfng th\u01b0\u1edfng cho s\u1ef1 ch\u0103m ch\u1ec9\u00a0<span class=\"marker\">c\u0169ng gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">th\u00f4ng minh<\/span>\u00a0th\u00ec\u00a0<span class=\"marker\">seo<\/span>\u00a0l\u00e0 m\u1ed9t ngh\u1ec1 r\u1ea5t\u00a0<span class=\"marker\">xu\u1ea5t s\u1eafc<\/span>.\u00a0<span class=\"marker\">tuy v\u1eady<\/span>,\u00a0<span class=\"marker\">seo<\/span>\u00a0kh\u00f4ng ph\u1ea3i\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0v\u00e0 \u0111\u1ec3\u00a0<span class=\"marker\">tr\u1edf th\u00e0nh<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">seo<\/span>\u00a0specialist, b\u1ea1n c\u0169ng ph\u1ea3i &#8220;tr\u1ea3 gi\u1ea3&#8221; b\u1eb1ng s\u1ef1 c\u1ed1 g\u1eafng\u00a0<span class=\"marker\">kh\u00f4ng ng\u1eebng<\/span>.<\/p>\n<h3><span id=\"2_PPC\">2. PPC<\/span><\/h3>\n<p>M\u1ed9t k\u1ef9 n\u0103ng kh\u00e1c hi\u1ec7n c\u0169ng \u0111ang c\u00f3\u00a0<span class=\"marker\">nhu c\u1ea7u<\/span>\u00a0cao\u00a0<span class=\"marker\">\u0111\u00f3<\/span>\u00a0ch\u00ednh l\u00e0 PPC\u00a0<span class=\"marker\">marketing<\/span>. V\u1ec1\u00a0<span class=\"marker\">c\u0103n b\u1ea3n<\/span>, PPC (Pay Par Click) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb\u00a0<span class=\"marker\">Tr\u1ef1c tuy\u1ebfn<\/span>\u00a0m\u00e0 c\u00e1c\u00a0<span class=\"marker\">nh\u00e0 ti\u1ebfp th\u1ecb<\/span>\u00a0s\u1ebd tr\u1ea3\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0cho\u00a0<span class=\"marker\">M\u1ed7i l\u1ea7n<\/span>\u00a0c\u00f3 ng\u01b0\u1eddi nh\u1ea5p chu\u1ed9t v\u00e0o m\u1eabu\u00a0<span class=\"marker\">ads<\/span>\u00a0\u0111\u1ec3 \u0111i \u0111\u1ebfn m\u1ed9t\u00a0<span class=\"marker\">trang m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn<\/span>\u00a0<span class=\"marker\">c\u1ee5 th\u1ec3<\/span>\u00a0\u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<\/p>\n<p><span class=\"marker\">hi\u1ec7n nay<\/span>\u00a0c\u00f3 h\u00e0ng\u00a0<span class=\"marker\">ng\u00e0n<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u1edbi doanh thu v\u00f4 c\u00f9ng l\u1edbn\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0t\u0103ng\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">nh\u1eadn bi\u1ebft<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">b\u1eb1ng c\u00e1ch<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng marketing<\/span>\u00a0m\u1ea5t ph\u00ed.\u00a0<span class=\"marker\">n\u1ed7i lo<\/span>\u00a0\u0111\u1eb7t ra l\u00e0 h\u1ecd\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1 bi\u1ebft<\/span>\u00a0c\u00e1ch\u00a0<span class=\"marker\">l\u00e0m th\u1ebf n\u00e0o<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh m\u1ed9t\u00a0<span class=\"marker\">c\u00e1ch mang l\u1ea1i hi\u1ec7u qu\u1ea3<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">\u0111\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0l\u00fac m\u00e0 h\u1ecd \u0111ang c\u1ea7n \u0111\u1ebfn b\u1ea1n.<\/p>\n<p><img decoding=\"async\" class=\"lazy lightbox loaded\" title=\"Digital Marketing\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/marketing-1.jpg\" alt=\"Digital Marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/marketing-1.jpg\" \/><\/p>\n<p><span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0cu\u1ed1i c\u00f9ng c\u1ee7a PPC\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0ch\u00ednh l\u00e0 gi\u00fap\u00a0<span class=\"marker\">site<\/span>\u00a0c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0t\u0103ng\u00a0<span class=\"marker\">th\u1ee9 h\u1ea1ng<\/span>\u00a0tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google\u00a0<span class=\"marker\">b\u1eb1ng vi\u1ec7c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">t\u1eeb kh\u00f3a<\/span>\u00a0<span class=\"marker\">li\u00ean quan<\/span>,\u00a0<span class=\"marker\">trang m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn<\/span>\u00a0ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">c\u00f4ng vi\u1ec7c<\/span>\u00a0kh\u00e1c.<\/p>\n<p>V\u1ec1 l\u00fd thuy\u1ebft, k\u1ef9 n\u0103ng n\u00e0y nghe c\u00f3 v\u1ebb\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0th\u1ef1c t\u1ebf, PPC\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng ngh\u1ec1 ti\u1ebfp th\u1ecb kh\u00f3 nh\u1ea5t. \u0110\u1ec3\u00a0<span class=\"marker\">tr\u1edf th\u00e0nh<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">chuy\u00ean gia<\/span>\u00a0\u1edf m\u1ea3ng n\u00e0y, b\u1ea1n bu\u1ed9c\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0\u0111\u1ea7u \u00f3c\u00a0<span class=\"marker\">\u0111o \u0111\u1ea1t<\/span>, ho\u1ea1ch \u0111\u1ecbnh\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>, k\u1ef9 n\u0103ng t\u00ednh to\u00e1n\u00a0<span class=\"marker\">tuy\u1ec7t v\u1eddi<\/span>, kinh nghi\u1ec7m\u00a0<span class=\"marker\">l\u00e0m vi\u1ec7c<\/span>\u00a0th\u1ef1c t\u1ebf, nh\u1ea1y b\u00e9n v\u1edbi c\u00e1c\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0c\u1ee7a th\u1ecb tr\u01b0\u1eddng,\u00a0<span class=\"marker\">Ch\u1eb3ng h\u1ea1n nh\u01b0<\/span>\u00a0c\u00e1c thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm.<\/p>\n<h3><span id=\"2_Social_media\">2. Social media<\/span><\/h3>\n<p><span class=\"marker\">m\u1ea1ng x\u00e3 h\u1ed9i<\/span>\u00a0(Social Media) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5\u00a0<span class=\"marker\">m\u1ea1nh m\u1ebd<\/span>\u00a0nh\u1ea5t trong\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">t\u1ed1i t\u00e2n<\/span>\u00a0v\u00e0 g\u1ea7n 1\/3 d\u00e2n s\u1ed1\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0hi\u1ec7n \u0111ang c\u00f3 \u00edt nh\u1ea5t m\u1ed9t\u00a0<span class=\"marker\">t\u00e0i kho\u1ea3n<\/span>\u00a0tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng. Th\u1ebf n\u00ean,\u00a0<span class=\"marker\">bi\u1ebft c\u00e1ch<\/span>\u00a0l\u00e0m\u00a0<span class=\"marker\">marketing<\/span>\u00a0tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y\u00a0<span class=\"marker\">s\u1ebd gi\u00fap b\u1ea1n<\/span>\u00a0t\u00ecm \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">c\u00f4ng vi\u1ec7c<\/span>\u00a0nh\u01b0 \u00fd.<\/p>\n<h3><span id=\"3_Emailmarketing\">3. <a href=\"https:\/\/sum.vn\/blog\/5-phan-mem-lam-email-marketing-mien-phi-moi-nhat-giup-cac-nha-marketing-de-dang-hon\/\" target=\"_blank\" rel=\"noopener noreferrer\">E<span class=\"marker\">mail<\/span>\u00a0<span class=\"marker\">marketing<\/span><\/a><\/span><\/h3>\n<p><span class=\"marker\">n\u1ebfu nh\u01b0 c\u00f3<\/span>\u00a0m\u1ed9t danh s\u00e1ch g\u1ed3m h\u00e0ng tri\u1ec7u\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua h\u00e0ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch<\/span>\u00a0t\u1eadn d\u1ee5ng n\u00f3 th\u00ec\u00a0<span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0ki\u1ebfm \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">kh\u00e1 nhi\u1ec1u<\/span>\u00a0ti\u1ec1n m\u00e0 kh\u00f4ng m\u1ea5t\u00a0<span class=\"marker\">qu\u00e1 nhi\u1ec1u<\/span>\u00a0c\u00f4ng s\u1ee9c. R\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111ang c\u1ea7n nh\u1eefng ng\u01b0\u1eddi nh\u01b0 b\u1ea1n \u0111\u1ec3 t\u0103ng\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua h\u00e0ng<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">k\u00eanh social<\/span>,\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0m\u1edbi v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.<\/p>\n<div class=\"adbox in-article\"><ins><ins><ins><img decoding=\"async\" class=\"cke_iframe\" title=\"IFrame\" src=\"data:image\/gif;base64,R0lGODlhAQABAPABAP\/\/\/wAAACH5BAEKAAAALAAAAAABAAEAAAICRAEAOw==\" alt=\"IFrame\" align=\"\" data-cke-realelement=\"%3Ciframe%20frameborder%3D%220%22%20height%3D%22160%22%20id%3D%22aswift_2%22%20name%3D%22aswift_2%22%20scrolling%3D%22no%22%20width%3D%22640%22%20style%3D%22margin%3A%20auto%3B%20padding%3A%200px%3B%20border-width%3A%200px%3B%20border-style%3A%20initial%3B%20font%3A%20inherit%3B%20display%3A%20block%3B%20max-width%3A%20100%25%3B%20left%3A%200px%3B%20position%3A%20absolute%3B%20top%3A%200px%3B%20width%3A%20640px%3B%20height%3A%20160px%3B%22%3E%3C%2Fiframe%3E\" data-cke-real-node-type=\"1\" data-cke-real-element-type=\"iframe\" data-cke-resizable=\"true\" \/><\/ins><\/ins><\/ins><\/div>\n<h3><span id=\"4_Mobilemarketing\">4. Mobile\u00a0<span class=\"marker\">marketing<\/span><\/span><\/h3>\n<p>Trong khi c\u00f3\u00a0<span class=\"marker\">kh\u00e1 nhi\u1ec1u<\/span>\u00a0\u0111i\u1ec3m chung gi\u1eefa ti\u1ebfp th\u1ecb tr\u00ean dekstop v\u00e0 di \u0111\u1ed9ng th\u00ec v\u1eabn c\u00f2n c\u00f3\u00a0<span class=\"marker\">m\u1ed9t v\u00e0i<\/span>\u00a0<span class=\"marker\">l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/span>\u00a0khi\u1ebfn Mobile\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">tr\u1edf th\u00e0nh<\/span>\u00a0m\u1ed9t k\u1ef9 n\u0103ng \u0111\u1ed9c l\u1eadp.<\/p>\n<p>Do v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng n\u00e0y,\u00a0<span class=\"marker\">b\u1ea1n c\u1ea7n<\/span>\u00a0<span class=\"marker\">c\u1ea7n t\u00ecm hi\u1ec3u<\/span>\u00a0nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a ti\u1ebfp th\u1ecb tr\u00ean di \u0111\u1ed9ng v\u00e0\u00a0<span class=\"marker\">m\u1ed9t v\u00e0i<\/span>\u00a0<span class=\"marker\">kh\u00eda c\u1ea1nh<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0kh\u00e1c nh\u01b0 SMS hay<strong>\u00a0responsive design.<\/strong><\/p>\n<h3><span id=\"7_Do_dat\">7. \u0110<span class=\"marker\">o \u0111\u1ea1t<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazy lightbox loaded\" title=\"Ti\u1ebfp th\u1ecb s\u1ed1\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/marketing-2.jpg\" alt=\"Ti\u1ebfp th\u1ecb s\u1ed1\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2020\/03\/marketing-2.jpg\" \/><\/p>\n<p><span class=\"marker\">b\u1ea1n s\u1ebd<\/span>\u00a0h\u1ecdc \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0nh\u1eefng k\u1ef9 n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">n\u00f3i \u0111\u1ebfn<\/span>\u00a0\u1edf tr\u00ean\u00a0<span class=\"marker\">nh\u01b0ng<\/span>\u00a0<span class=\"marker\">n\u1ebfu<\/span>\u00a0thi\u1ebfu \u0111i s\u1ee9c m\u1ea1nh c\u1ee7a\u00a0<span class=\"marker\">ph\u00e2n t\u00edch<\/span>\u00a0th\u00ec b\u1ea1n c\u0169ng ch\u1eb3ng th\u1ec3 n\u00e0o v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c \u1ee9ng vi\u00ean s\u1edf h\u1eefu\u00a0<span class=\"marker\">\u0111i\u1ec3m m\u1ea1nh<\/span>\u00a0l\u00e0 k\u1ef9 n\u0103ng n\u00e0y.<\/p>\n<p>Trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0n\u00e0o th\u00ec vi\u1ec7c th\u1eed nghi\u1ec7m, theo d\u00f5i d\u1eef li\u1ec7u v\u00e0\u00a0<span class=\"marker\">ph\u00e2n t\u00edch<\/span>\u00a0c\u00e1c d\u1eef li\u1ec7u\u00a0<span class=\"marker\">mang l\u1ea1i \u0111\u01b0\u1ee3c<\/span>\u00a0c\u0169ng l\u00e0 c\u00e1c\u00a0<span class=\"marker\">ho\u1ea1t \u0111\u1ed9ng<\/span>\u00a0<span class=\"marker\">v\u00f4 c\u00f9ng quan tr\u1ecdng<\/span>. Do v\u1eady,\u00a0<span class=\"marker\">\u0111\u00e2y ch\u00ednh l\u00e0<\/span>\u00a0m\u1ed9t k\u1ef9 n\u0103ng m\u00e0\u00a0<span class=\"marker\">n\u1ebfu nh\u01b0<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0gia nh\u1eadp ng\u00e0nh Digital\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0th\u00ec b\u1ea1n n\u00ean\u00a0<span class=\"marker\">t\u1eadp luy\u1ec7n<\/span>.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/sum.vn\/blog\/3214-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o t\u00e0i kho\u1ea3n youtube ki\u1ebfm ti\u1ec1n m\u1edbi nh\u00e1t 2020<\/a><\/p>\n<h3><span id=\"8_Noi_dungmarketing\">8. N<span class=\"marker\">\u1ed9i dung<\/span>\u00a0<span class=\"marker\">marketing<\/span><\/span><\/h3>\n<p><span class=\"marker\">ch\u00fang ta<\/span>\u00a0\u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i\u00a0<span class=\"marker\">th\u00f4ng tin<\/span>\u00a0v\u00e0 \u0111\u1ec3 c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c trao \u0111\u1ebfn t\u1eadn tay c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span>\u00a0th\u00ec qu\u1ea3n l\u00fd\/ti\u1ebfp th\u1ecb\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0l\u00e0 k\u1ef9 n\u0103ng\u00a0<span class=\"marker\">b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3<\/span>.<\/p>\n<p>B\u1ea5t k\u1ef3 m\u1ed9t\u00a0<span class=\"marker\">video<\/span>\u00a0hay b\u00e0i b\u00e1o n\u00e0o\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u0111\u01b0\u1ee3c lan truy\u1ec1n nhanh\u00a0<span class=\"marker\">tr\u00ean internet<\/span>\u00a0th\u00ec\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0<span class=\"marker\">th\u00f4ng tin<\/span>\u00a0th\u00fa v\u1ecb, h\u1ea5p d\u1eabn lu\u00f4n l\u00e0\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t<\/span>.<\/p>\n<h3><span id=\"9_Truyen_thongautomation_Tu_dong_hoa_marketing\">9. T<span class=\"marker\">ruy\u1ec1n th\u00f4ng<\/span>\u00a0automation (T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing)<\/span><\/h3>\n<p><span class=\"marker\">\u0111i\u1ec1u khi\u1ec3n t\u1ef1 \u0111\u1ed9ng<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0l\u00e0 lo\u1ea1i\u00a0<span class=\"marker\">\u1ee9ng d\u1ee5ng<\/span>\u00a0gi\u00fap\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ch\u0103m s\u00f3c\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0v\u00e0 chuy\u1ec3n h\u1ecd th\u00e0nh\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0th\u1eadt s\u1ef1 th\u00f4ng qua c\u00e1c\u00a0<span class=\"marker\">th\u00f4ng tin<\/span>\u00a0\u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 k\u00edch ho\u1ea1t b\u1edfi nh\u1eefng h\u00e0nh vi\u00a0<span class=\"marker\">c\u1ee5 th\u1ec3<\/span>.<\/p>\n<p>C\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0tr\u1ea3 r\u1ea5t nhi\u1ec1u ti\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m ti\u1ec1n,\u00a0<span class=\"marker\">l\u00e0m ra<\/span>\u00a0ti\u1ec1n v\u00e0\u00a0<span class=\"marker\">gi\u1ea3m thi\u1ec3u<\/span>\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0\u1edf m\u1ee9c th\u1ea5p nh\u1ea5t.<\/p>\n<h3><span id=\"10_UX_Design\">10. UX Design<\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng nh\u00e2n t\u1ed1 c\u00f3 t\u00ednh quy\u1ebft \u0111\u1ecbnh trong th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb\u00a0<span class=\"marker\">online<\/span>\u00a0<span class=\"marker\">\u0111\u1ea5y<\/span>\u00a0ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 m\u1ed9t\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span>\u00a0khi h\u1ecd \u0111\u1ecdc\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0hay t\u00ecm hi\u1ec3u v\u1ec1\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c UX Designer s\u1ebd\u00a0<span class=\"marker\">g\u00e1nh ch\u1ecbu h\u1eadu qu\u1ea3<\/span>\u00a0<span class=\"marker\">\u0111\u1ea3m b\u1ea3o r\u1eb1ng<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>,\u00a0<span class=\"marker\">website<\/span>\u00a0v\u00e0 n\u1ec1n t\u1ea3ng\u00a0<span class=\"marker\">online<\/span>\u00a0lu\u00f4n\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng \u0111\u1ec3 s\u1eed d\u1ee5ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">trao cho<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">\u01b0ng \u00fd<\/span>\u00a0cao nh\u1ea5t.\u00a0<span class=\"marker\">cho d\u00f9<\/span>\u00a0kh\u00f4ng tr\u1ef1c ti\u1ebfp mang v\u1ec1\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua h\u00e0ng<\/span>\u00a0m\u1edbi hay\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span>\u00a0<span class=\"marker\">tuy nhi\u00ean<\/span>\u00a0n\u00f3 s\u1ebd\u00a0<span class=\"marker\">l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">cam k\u1ebft<\/span>\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0c\u00e1c n\u1ed7 l\u1ef1c\u00a0<span class=\"marker\">c\u1ee7a c\u00f4ng ty<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0<span class=\"marker\">th\u00e0nh qu\u1ea3<\/span>.<\/p>\n<p>Ngu\u1ed3n: T\u1ed5ng h\u1ee3p<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing \u0111ang l\u00e0 xu th\u1ebf c\u1ee7a th\u1eddi \u0111\u1ea1i 4.0. N\u00f3i v\u1ec1 lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y s\u1ebd r\u1ea5t r\u1ed9ng v\u00e0 g\u1ed3m nhi\u1ec1u m\u1ea3ng. Xu th\u1ebf \u0111\u00e3 ph\u00e1t tri\u1ec3n nh\u01b0 v\u1eady n\u00ean ch\u00fang ta c\u0169ng ph\u1ea3i c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c theo. M\u00e0 c\u1ed1t l\u00f5i v\u1eabn l\u00e0 ph\u00e1t tri\u1ec3n k\u0129 n\u0103ng digital \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00f3n [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[2357,2442,803,2444,2441,2443,2446,2447,2445],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/3988"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=3988"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/3988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/3989"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=3988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=3988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=3988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}