{"id":3069,"date":"2019-12-24T10:22:00","date_gmt":"2019-12-24T03:22:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=3069"},"modified":"2019-12-15T10:30:21","modified_gmt":"2019-12-15T03:30:21","slug":"cause-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/cause-marketing-la-gi\/","title":{"rendered":"Cause marketing l\u00e0 g\u00ec? b\u1ea1n bi\u1ebft g\u00ec v\u1ec1 cause marketing"},"content":{"rendered":"\n<p><strong>Cause marketing l\u00e0 g\u00ec<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>Cause marketing l\u00e0 g\u00ec<\/strong>. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft Cause marketing l\u00e0 g\u00ec? b\u1ea1n bi\u1ebft g\u00ec v\u1ec1 cause marketing.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3070\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/cause-marketing-l\u00e0-g\u00ec.jpg\" alt=\"\" width=\"1600\" height=\"930\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Cause_marketing_la_gi_ban_biet_gi_ve_cause_marketing\"><span class=\"toc_number toc_depth_1\">1<\/span> Cause marketing l\u00e0 g\u00ec? b\u1ea1n bi\u1ebft g\u00ec v\u1ec1 cause marketing<\/a><ul><li><a href=\"#Cause_marketing_la_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Cause marketing l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#KHmong_muondieu_gi_o_ban\"><span class=\"toc_number toc_depth_2\">1.2<\/span> KH\u00a0mong mu\u1ed1n\u00a0\u0111i\u1ec1u g\u00ec \u1edf b\u1ea1n?<\/a><\/li><li><a href=\"#Vay_tiep_thi_co_y_nghia_xa_hoi_la_gi\"><span class=\"toc_number toc_depth_2\">1.3<\/span> V\u1eady \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d l\u00e0 g\u00ec?<\/a><ul><li><a href=\"#Cac_thong_so_chinh_cuaphuong_thucnay_la_do_dai_cua_chuong_trinhmarketingde_taiva_viecchonpartnersthuc_hien\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> C\u00e1c th\u00f4ng s\u1ed1 ch\u00ednh c\u1ee7a\u00a0ph\u01b0\u01a1ng th\u1ee9c\u00a0n\u00e0y l\u00e0 \u0111\u1ed9 d\u00e0i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh\u00a0marketing,\u00a0\u0111\u1ec1 t\u00e0i\u00a0v\u00e0 vi\u1ec7c\u00a0ch\u1ecdn\u00a0partners\u00a0th\u1ef1c hi\u1ec7n.<\/a><\/li><\/ul><\/li><li><a href=\"#Khuyen_caova_nhung_canh_bao\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Khuy\u1ebfn c\u00e1o\u00a0v\u00e0 nh\u1eefng c\u1ea3nh b\u00e1o<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Cause_marketing_la_gi_ban_biet_gi_ve_cause_marketing\">Cause marketing l\u00e0 g\u00ec? b\u1ea1n bi\u1ebft g\u00ec v\u1ec1 cause marketing<\/span><\/h2>\n<table class=\"ar-image-center cke_show_border\" style=\"background-color: #ffffff; font-family: 'Helvetica Neue', Helvetica, Roboto, Arial, sans-serif;\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" class=\"ar-photo\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/tiepthi-1508123089.jpg\" alt=\"\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/tiepthi-1508123089.jpg\" data-cke-saved- title=\"\"><\/td>\n<\/tr>\n<tr>\n<td>\u201cTi\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span id=\"Cause_marketing_la_gi\">Cause marketing l\u00e0 g\u00ec?<\/span><\/h3>\n<p>C\u1ee5m t\u1eeb ti\u1ebfng Anh \u201cCause related marketing\u201d (CRM),\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0d\u1ecbch\u00a0<span class=\"marker\">kh\u00f4ng kh\u00f3 kh\u0103n<\/span>\u00a0l\u00e0 \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d,\u00a0<span class=\"marker\">cho \u0111\u1ebfn nay<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f2n xa l\u1ea1 v\u1edbi c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0khi\u00a0<span class=\"marker\">bi\u00ean so\u1ea1n<\/span>\u00a0th\u1ea3o\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>. Theo s\u1ed1 li\u1ec7u\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0in the Community (BITC) th\u00ec c\u00f3 \u0111\u1ebfn 73% c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0n\u00e0y trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<h3><span id=\"KHmong_muondieu_gi_o_ban\"><strong><span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u0111i\u1ec1u g\u00ec \u1edf b\u1ea1n?<\/strong><\/span><\/h3>\n<p>Tr\u01b0\u1edbc kia, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u00f3 l\u1ebd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0h\u1eb3n l\u00e0\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0duy nh\u1ea5t\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0\u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0khi h\u1ecd\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0mua\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>. Nh\u01b0ng v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, m\u1ed1i t\u01b0\u01a1ng quan gi\u00e1 c\u1ea3- ch\u1ea5t l\u01b0\u1ee3ng trong nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0c\u00f3 s\u1ef1 thay \u0111\u1ed5i: n\u1ebfu v\u00e0o n\u0103m 1995 ch\u1ec9 c\u00f3 8\/10 ng\u01b0\u1eddi nghi\u00eang v\u1ec1\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0<span class=\"marker\">gi\u00e1 r\u1ebb<\/span>, th\u00ec\u00a0<span class=\"marker\">ng\u00e0y nay<\/span>, c\u0169ng theo\u00a0<span class=\"marker\">kh\u1ea3o s\u00e1t<\/span>\u00a0c\u1ee7a BITC, l\u1ea1i c\u00f3 8\/10 ng\u01b0\u1eddi \u01b0u ti\u00ean cho ch\u1ea5t l\u01b0\u1ee3ng\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c khi ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ho\u00e1 c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">nh\u00e0 cung c\u1ea5p<\/span>\u00a0l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">t\u1ee5 h\u1ecdp<\/span>\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0v\u00e0 so s\u00e1nh nh\u1eefng \u0111i\u1ec3m\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0c\u1ee7a t\u1eebng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u00f3. Trong \u0111i\u1ec1u ki\u1ec7n\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady, r\u1ea5t\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0ch\u00ednh nh\u1eefng\u00a0<span class=\"marker\">tr\u1ecb gi\u00e1<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>\u00a0\u201cb\u00ean l\u1ec1\u201d c\u1ee7a\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0m\u1edbi l\u00e0 chi ti\u1ebft quy\u1ebft \u0111\u1ecbnh. N\u00f3i\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>,\u00a0<span class=\"marker\">KH<\/span>\u00a0h\u00f4m nay\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0\u1ee7ng h\u1ed9 v\u1ec1 m\u1eb7t\u00a0<span class=\"marker\">tinh th\u1ea7n<\/span>, m\u00e0\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 \u00fd ngh\u0129a\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>, h\u1ecd c\u00f2n h\u01b0\u1edfng \u1ee9ng nhi\u1ec7t t\u00ecnh b\u1eb1ng c\u1ea3 t\u1ea5m l\u00f2ng v\u00e0 \u2026 v\u00ed\u00a0<span class=\"marker\">ti\u1ec1n c\u1ee7a<\/span>\u00a0m\u00ecnh. M\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0<span class=\"marker\">\u0111a d\u1ea1ng<\/span>\u00a0nh\u1ea5t \u0111\u1ec3\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>\u00a0\u0111\u00f3 l\u00e0 CRM- \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d.<\/p>\n<p><span class=\"marker\">b\u00ean c\u1ea1nh \u0111\u00f3<\/span>, t\u1ef1 th\u00e2n vi\u1ec7c t\u00e0i tr\u1ee3 cho c\u00e1c\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0hay\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0v\u00ec ph\u00fac l\u1ee3i\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n xu\u1ea5t s\u1eafc nh\u1ea5t\u00a0<span class=\"marker\">\u00fd th\u1ee9c<\/span>\u00a0c\u00f4ng d\u00e2n c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, l\u00e0\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0t\u1ed1t \u0111\u1ec3\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0\u0111\u1ea1i ch\u00fang.<\/p>\n<h3><span id=\"Vay_tiep_thi_co_y_nghia_xa_hoi_la_gi\"><strong>V\u1eady \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/1-208.jpg\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho cause marketing l\u00e0 g\u00ec\" title=\"\"><\/p>\n<p>Thu\u1eadt ng\u1eef n\u00e0y\u00a0<span class=\"marker\">b\u00e2y gi\u1edd<\/span>\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0ch\u01b0a \u0111\u01b0\u1ee3c d\u1ecbch ngh\u0129a m\u1ed9t\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">\u0111\u1ea7y \u0111\u1ee7<\/span>\u00a0c\u00e1c chuy\u00ean gia\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0g\u1ecdi n\u00f3 b\u1eb1ng c\u1ee5m t\u1eeb h\u01a1i d\u00e0i\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0l\u00e0 \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d. B\u1ea3n ch\u1ea5t c\u1ee7a\u00a0<span class=\"marker\">c\u00e1ch th\u1ee9c<\/span>\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0n\u00e0y\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0sau: trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0tuy\u00ean b\u1ed1 s\u1ebd tr\u00edch m\u1ed9t ph\u1ea7n t\u1eeb\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0(con s\u1ed1 n\u00e0y dao \u0111\u1ed9ng t\u1eeb 1-5%) \u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng t\u00e1c\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>\u00a0(good cause). Th\u00f4ng th\u01b0\u1eddng, ph\u1ea7n \u0111\u00f3ng g\u00f3p n\u00e0y\u00a0<span class=\"marker\">k<\/span>\u00a0\u0111\u01b0\u1ee3c t\u00ednh v\u00e0o\u00a0<span class=\"marker\">tr\u1ecb gi\u00e1<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>.<\/p>\n<p>Ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0s\u1ebd th\u1ec3 hi\u1ec7n s\u1ef1\u00a0<span class=\"marker\">\u0111\u1ed3ng t\u00ecnh<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">\u0111\u1ec1 t\u00e0i<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0n\u00eau ra b\u1eb1ng\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0t\u00edch c\u1ef1c mua\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u1ec1 ngh\u1ecb<\/span>. Ph\u1ea7n l\u00e3i c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd\u00a0<span class=\"marker\">gia t\u0103ng<\/span>\u00a0<span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>\u00a0h\u00e0ng b\u00e1n ra, m\u1eb7c d\u00f9 vi\u1ec7c\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u1ea1ng n\u00e0y:\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0h\u01a1n l\u00e0 s\u1ef1\u00a0<span class=\"marker\">truy\u1ec1n b\u00e1<\/span>\u00a0uy t\u00edn v\u00e0 danh ti\u1ebfng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. Nh\u1edd thu \u0111\u01b0\u1ee3c \u201cl\u1ee3i nhu\u1eadn k\u00e9p\u201d\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0th\u1ebf n\u00ean lo\u1ea1i\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0n\u00e0y ng\u00e0y c\u00e0ng chi\u1ebfm\u00a0<span class=\"marker\">\u01b0u th\u1ebf<\/span>\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0ki\u1ec3u\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0truy\u1ec1n th\u1ed1ng \u1edf\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0\u0111\u1ea7u t\u01b0 v\u1ed1n li\u1ebfng v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n<p>M\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0m\u1eabu\u00a0<span class=\"marker\">tr\u01b0\u1edbc h\u1ebft<\/span>\u00a0v\u1ec1 \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0k\u1ec3 \u0111\u1ebfn c\u00f4ng tr\u00ecnh tu s\u1eeda t\u01b0\u1ee3ng n\u1eef th\u1ea7n T\u1ef1 do \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0American Express (AmEx) kh\u1edfi x\u01b0\u1edbng.\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0th\u00f4ng b\u00e1o r\u1eb1ng, trong su\u1ed1t qu\u00fd 4 n\u0103m 1983, c\u1ee9 m\u1ed7i ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0nh\u1ea5t \u0111\u1ecbnh,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u1ebd tr\u00edch ra 10 xu \u0111\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o qu\u1ef9 d\u00e0nh s\u1eeda ch\u1eefa b\u1ee9c t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c coi l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a n\u01b0\u1edbc M\u1ef9.\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0t\u00edch c\u1ef1c h\u01a1n trong c\u00e1c cu\u1ed9c giao d\u1ecbch v\u00e0\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0v\u1edbi hi v\u1ecdng \u0111\u00f3ng g\u00f3p\u00a0<span class=\"marker\">m\u1ed9t t\u00ed<\/span>\u00a0c\u00f4ng s\u1ee9c cho c\u00f4ng vi\u1ec7c c\u00f3 \u00fd ngh\u0129a n\u00e0y.\u00a0<span class=\"marker\">t\u1ec9 l\u1ec7<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">t\u0103ng<\/span>\u00a0v\u1ecdt l\u00ean 28%. Ch\u1ec9 t\u00ednh ri\u00eang trong 4 th\u00e1ng \u0111\u00f3, AmEx\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0thu \u0111\u01b0\u1ee3c 1,7 tri\u1ec7u USD \u0111\u1ec3\u00a0<span class=\"marker\">tr\u00f9ng<\/span>\u00a0tu t\u01b0\u1ee3ng,\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0m\u1eabu c\u1ee7a \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d.<\/p>\n<p>Hay m\u1ed9t\u00a0<span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0kh\u00e1c:\u00a0<span class=\"marker\">b\u00e2y gi\u1edd<\/span>, \u1edf\u00a0<span class=\"marker\">Viet Nam<\/span>,\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1eefa Dutch Lady\u00a0<span class=\"marker\">k\u1ebft h\u1ee3p<\/span>\u00a0v\u1edbi b\u00e1o Kh\u0103n qu\u00e0ng \u0111\u1ecf\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0ti\u1ebfn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh \u201c\u0110\u00e8n \u0111om \u0111\u00f3m\u201d v\u1edbi\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">h\u1ed7 tr\u1ee3<\/span>\u00a0h\u1ecdc sinh ngh\u00e8o c\u00f3\u00a0<span class=\"marker\">m\u00f4i tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>. Trong 3 n\u0103m qua,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0tr\u00edch m\u1ed9t ph\u1ea7n\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">g\u1eedi<\/span>\u00a0t\u1eb7ng h\u00e0ng\u00a0<span class=\"marker\">ng\u00e0n<\/span>\u00a0ph\u1ea7n h\u1ecdc b\u1ed5ng cho c\u00e1c em h\u1ecdc sinh ngh\u00e8o c\u00f3 th\u00e0nh t\u00edch h\u1ecdc t\u1eadp cao,\u00a0<span class=\"marker\">\u0111\u1ed9ng vi\u00ean<\/span>\u00a0c\u00e1c em\u00a0<span class=\"marker\">ch\u0103m ch\u1ec9<\/span>\u00a0v\u01b0\u01a1n l\u00ean trong h\u1ecdc t\u1eadp v\u00e0 trong\u00a0<span class=\"marker\">cu\u1ed9c \u0111\u1eddi<\/span>. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u1edf kh\u1eafp m\u1ecdi\u00a0<span class=\"marker\">n\u01a1i<\/span>.<\/p>\n<p>C\u00e1c th\u00f4ng s\u1ed1 v\u00e0 nh\u1eefng\u00a0<span class=\"marker\">h\u1ea1n ch\u1ebf<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0n\u00e0y<\/p>\n<h4><span id=\"Cac_thong_so_chinh_cuaphuong_thucnay_la_do_dai_cua_chuong_trinhmarketingde_taiva_viecchonpartnersthuc_hien\"><strong>C\u00e1c th\u00f4ng s\u1ed1 ch\u00ednh c\u1ee7a\u00a0<span class=\"marker\">ph\u01b0\u01a1ng th\u1ee9c<\/span>\u00a0n\u00e0y l\u00e0 \u0111\u1ed9 d\u00e0i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh\u00a0<span class=\"marker\">marketing<\/span>,\u00a0<span class=\"marker\">\u0111\u1ec1 t\u00e0i<\/span>\u00a0v\u00e0 vi\u1ec7c\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0<span class=\"marker\">partners<\/span>\u00a0th\u1ef1c hi\u1ec7n.<\/strong><\/span><\/h4>\n<p>a) M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u201cti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i\u201d\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0l\u00e0 ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0\u00a0<span class=\"marker\">d\u00e0i h\u1ea1n<\/span>.<\/p>\n<p>Ng\u1eafn h\u1ea1n: t\u1eeb 1 \u0111\u1ebfn 3 tu\u1ea7n.\u00a0<span class=\"marker\">\u01b0u th\u1ebf<\/span>\u00a0c\u1ee7a ph\u01b0\u01a1ng \u00e1n n\u00e0y l\u00e0 trong m\u1ed9t th\u1eddi gian ng\u1eafn,\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0ti\u1ec1m n\u0103ng s\u1ebd c\u00f3\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>\u00a0t\u1ed1i \u0111a \u0111\u1ec3 mua\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u1ec1 xu\u1ea5t<\/span>.\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0bi\u1ebft tr\u01b0\u1edbc th\u1eddi gian \u0111\u00f3ng g\u00f3p l\u00e0 c\u00f3\u00a0<span class=\"marker\">k<\/span>\u00a0nhi\u1ec1u,\u00a0<span class=\"marker\">v\u00ec th\u1ebf<\/span>\u00a0h\u1ecd s\u1ebd t\u00edch c\u1ef1c h\u01a1n khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0th\u01b0\u1eddng\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0ng\u1eafn h\u1ea1n n\u00e0y \u0111\u1ec3 \u0111\u1eb7t t\u00ean cho ch\u01b0\u01a1ng tr\u00ecnh: tu\u1ea7n l\u1ec5\u00a0<span class=\"marker\">v\u0103n h\u00f3a<\/span>, tu\u1ea7n l\u1ec5 v\u00ec ng\u01b0\u1eddi ngh\u00e8o\u2026 Trung h\u1ea1n: 3 th\u00e1ng l\u00e0 l\u00fd t\u01b0\u1edfng nh\u1ea5t, v\u00ec trong th\u1eddi h\u1ea1n n\u00e0y, ch\u01b0\u01a1ng tr\u00ecnh\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 t\u00ednh\u00a0<span class=\"marker\">cu\u1ed1n h\u00fat<\/span>. D\u00e0i h\u1ea1n: 1 n\u0103m. Th\u1eddi h\u1ea1n n\u00e0y s\u1ebd\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0n\u1ebfu \u201c\u0111\u1ec9nh \u0111i\u1ec3m\u201d c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0\u00a0<span class=\"marker\">s\u1ef1 ki\u1ec7n<\/span>\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>.\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>, Procter&amp;Gamble\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0thu \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD cho Special Olympics (Olympics d\u00e0nh cho ng\u01b0\u1eddi khuy\u1ebft t\u1eadt).<\/p>\n<p>b) Ch\u1ee7 \u0111\u1ec1:<\/p>\n<p>Ph\u1ea3i\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0v\u1edbi c\u00e1c\u00a0<span class=\"marker\">gi\u00e1 tr\u1ecb<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, \u00fd t\u01b0\u1edfng c\u1ee7a l\u00e3nh \u0111\u1ea1o,\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">nh\u00e2n s\u1ef1<\/span>,\u00a0<span class=\"marker\">plan<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">Nhi\u1ec7m v\u1ee5<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">tr\u1ecb gi\u00e1<\/span>\u00a0chung;<\/p>\n<p>C\u00f3\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">l\u00f4i k\u00e9o<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 v\u0103n ho\u00e1\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>, l\u1ecbch s\u1eed;<br \/><span class=\"marker\">mang<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0<span class=\"marker\">m\u1edbi l\u1ea1<\/span>\u00a0<span class=\"marker\">d\u1ec5<\/span>\u00a0g\u00e2y ch\u00fa \u00fd;<\/p>\n<p>C\u00f3 \u00fd ngh\u0129a\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0\u201cx\u00e1o tr\u1ed9n\u201d\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0trong d\u00e2n ch\u00fang;<\/p>\n<p>c)\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">partner<\/span>\u00a0th\u1ef1c hi\u1ec7n<\/p>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. M\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0th\u01b0\u1eddng\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i t\u00e1c<\/span>\u00a0l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, c\u00f3 uy t\u00edn v\u00e0 c\u00f3 c\u1ea3 \u0111i\u1ec1u ki\u1ec7n,\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n.<\/p>\n<p><span class=\"marker\">tuy nhi\u00ean<\/span>,\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i t\u00e1c<\/span>\u00a0l\u00e0 c\u00e1c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0thu\u1ed9c ch\u00ednh ph\u1ee7, c\u00e1c c\u01a1 quan h\u00e0nh ch\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng, c\u00e1c c\u01a1 quan\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0v\u00e0 m\u1ed9t s\u1ed1 c\u00e1c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>,\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">\u0111\u1ec3 \u00fd<\/span>.\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u00e1c c\u01a1 quan\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0\u0111\u1ecba ph\u01b0\u01a1ng th\u00ec ch\u01b0\u01a1ng tr\u00ecnh\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady s\u1ebd g\u00f3p c\u00f4ng s\u1ee9c \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>\u00a0tr\u00ean \u0111\u1ecba b\u00e0n, c\u1ee7ng c\u1ed1 \u1ed5n \u0111\u1ecbnh\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0v\u00e0 ni\u1ec1m tin c\u1ee7a d\u00e2n ch\u00fang\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0ch\u00ednh quy\u1ec1n c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng n\u00f3i chung.<\/p>\n<h3><span id=\"Khuyen_caova_nhung_canh_bao\"><strong><span class=\"marker\">Khuy\u1ebfn c\u00e1o<\/span>\u00a0v\u00e0 nh\u1eefng c\u1ea3nh b\u00e1o<\/strong><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/marketingvimucdichcaodep0_1390269087.jpg\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho cause marketing l\u00e0 g\u00ec\" title=\"\"><\/p>\n<p>1. Trong khi ti\u1ebfn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh\u00a0<span class=\"marker\">marketing<\/span>\u00a0c\u00f3 \u00fd ngh\u0129a\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0n\u00ean\u00a0<span class=\"marker\">mang<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0thi\u1ebft y\u1ebfu v\u00e0o,\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>,\u00a0<span class=\"marker\">x\u00fac ti\u1ebfn<\/span>\u00a0<span class=\"marker\">brand<\/span>\u00a0m\u1edbi hay\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0m\u1edbi.<\/p>\n<p>2. Khi\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">\u0111\u1ec1 t\u00e0i<\/span>, h\u00e3y\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0\u0111\u1ebfn\u00a0<span class=\"marker\">quy\u1ec1n l\u1ee3i<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0v\u00e0 s\u1ef1\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0c\u1ee7a nh\u1eefng\u00a0<span class=\"marker\">KH<\/span>\u00a0&#8220;d\u1ef1 b\u1ecb&#8221;, t\u1ee9c l\u00e0 b\u1ed9 ph\u1eadn d\u00e2n ch\u00fang m\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ch\u01b0a th\u1ec3\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0\u0111\u01b0\u1ee3c.<\/p>\n<p>3. Ph\u1ea3i c\u00f4ng b\u1ed1\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0c\u1ee7a c\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh cho\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>\u00a0c\u00f9ng bi\u1ebft.<\/p>\n<p>4. Tranh th\u1ee7 th\u00f4ng b\u00e1o cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0\u0111\u1ea1i ch\u00fang v\u1ec1\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0c\u1ee7a t\u1eebng\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<p>5. H\u00e3y t\u1ecf ra th\u00e0nh th\u1eadt,\u00a0<span class=\"marker\">k<\/span>\u00a0n\u00ean che d\u1ea5u nh\u1eefng\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0thu \u0111\u01b0\u1ee3c v\u00e0 trong ch\u1eebng m\u1ef1c\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0h\u00e3y b\u1ea3o \u0111\u1ea3m s\u1ef1 trong s\u1ea1ch v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ed9ng c\u01a1 l\u00e0nh m\u1ea1nh c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<p>6. N\u00ean\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">partner<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0n\u1ed5i ti\u1ebfng, c\u00f3 uy t\u00edn v\u1eefng v\u00e0ng, t\u1ed1t nh\u1ea5t l\u00e0\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>.<\/p>\n<p>7.L\u00ean k\u1ebft ho\u1ea1ch li\u00ean l\u1ea1c \u0111\u1ecbnh k\u1ef3 v\u1edbi gi\u1edbi\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f3 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a b\u1ed9 ph\u1eadn\u00a0<span class=\"marker\">quan h\u1ec7<\/span>\u00a0c\u00f4ng ch\u00fang.<\/p>\n<p>8.\u00a0<span class=\"marker\">khuy\u00ean r\u1eb1ng<\/span>\u00a0<span class=\"marker\">nh\u00e2n s\u1ef1<\/span>\u00a0<span class=\"marker\">tham gia<\/span>\u00a0t\u00edch c\u1ef1c v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh.<\/p>\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 c\u1ea3nh b\u00e1o! &#8220;Ti\u1ebfp th\u1ecb c\u00f3 \u00fd ngh\u0129a x\u00e3 h\u1ed9i&#8221; l\u00e0 v\u0169 kh\u00ed r\u1ea5t l\u1ee3i h\u1ea1i n\u00ean b\u1ea1n ph\u1ea3i th\u1eadt th\u1eadn tr\u1ecdng n\u1ebfu\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0n\u00f3\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>. Khi b\u1ea1n gi\u00fap\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0n\u00e0o \u0111\u00f3, d\u00f9\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0d\u00f9\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0b\u1ea1n c\u0169ng ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0l\u1ee3i d\u1ee5ng danh ti\u1ebfng c\u1ee7a\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0\u0111\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0c\u1ee7a m\u00ecnh.\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>,\u00a0<span class=\"marker\">\u0111\u1ed1i t\u00e1c<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0b\u1ea1n ph\u1ea3i\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0t\u1ea5m g\u01b0\u01a1ng trong\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0t\u1ef3 v\u1ebft,\u00a0<span class=\"marker\">tr\u00e1i l\u1ea1i<\/span>, b\u1ea1n h\u00e3y\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0<span class=\"marker\">s\u01a1 s\u00e0i<\/span>\u00a0v\u1edbi l\u1eddi bu\u1ed9c t\u1ed9i mua chu\u1ed9c hay tr\u1ee5c l\u1ee3i t\u1eeb danh ti\u1ebfng c\u1ee7a h\u1ecd.<\/p>\n<p>Ngu\u1ed3n:https:\/\/doanhnhansaigon.vn<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/12-cach-de-ban-kiem-tien-online-vo-cung-don-gian-ma-bat-ky-ai-khong-the-bo-qua-phan-1\/\" data-rich-text-format-boundary=\"true\">12 c\u00e1ch \u0111\u1ec3 b\u1ea1n ki\u1ebfm ti\u1ec1n online v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n m\u00e0 b\u1ea5t k\u1ef3 ai kh\u00f4ng th\u1ec3 b\u1ecf qua ( ph\u1ea7n 1 )<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/cpi-la-gi-huong-dan-kiem-tien-voi-cpi-vo-cung-don-gian\/\" data-rich-text-format-boundary=\"true\">CPI l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn ki\u1ebfm ti\u1ec1n v\u1edbi CPI v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/payoneer-la-gi-cach-dang-ky-payoneer-moi-nhat-2019\/\" data-rich-text-format-boundary=\"true\">Payoneer l\u00e0 g\u00ec? C\u00e1ch \u0111\u0103ng k\u00fd Payoneer m\u1edbi nh\u1ea5t 2019, nh\u1eadn 25$ mi\u1ec5n ph\u00ed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1148,1126,1209],"tags":[1718,1720,1723,1725,1724,1719,1722,1721],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/3069"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=3069"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/3069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/3070"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=3069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=3069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=3069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}