{"id":2829,"date":"2019-12-15T16:18:00","date_gmt":"2019-12-15T09:18:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2829"},"modified":"2019-12-14T23:49:30","modified_gmt":"2019-12-14T16:49:30","slug":"he-thong-phan-phoi-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/he-thong-phan-phoi-la-gi\/","title":{"rendered":"H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng h\u1ec7 th\u00f4ng ph\u00e2n ph\u1ed1i trong doanh nghi\u1ec7p"},"content":{"rendered":"\n<p><strong>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec<\/strong>. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng h\u1ec7 th\u00f4ng ph\u00e2n ph\u1ed1i trong doanh nghi\u1ec7p.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2832\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/h\u1ec7-th\u1ed1ng-ph\u00e2n-ph\u1ed1i-l\u00e0-g\u00ec.jpg\" alt=\"\" width=\"1920\" height=\"1280\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#He_thong_phan_phoi_la_gi_Xay_dung_he_thong_phan_phoi_trong_doanh_nghiep\"><span class=\"toc_number toc_depth_1\">1<\/span> H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng h\u1ec7 th\u00f4ng ph\u00e2n ph\u1ed1i trong doanh nghi\u1ec7p<\/a><ul><li><a href=\"#Dinh_nghianganhphan_phoi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u0110\u1ecbnh ngh\u0129a\u00a0ng\u00e0nh\u00a0ph\u00e2n ph\u1ed1i.<\/a><\/li><li><a href=\"#Vai_tronen_tangnoiphan_phoitrong_hoat_dongmarketingcuadoanh_nghiep\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Vai tr\u00f2\u00a0n\u1ec1n t\u1ea3ng\u00a0n\u01a1i\u00a0ph\u00e2n ph\u1ed1i\u00a0trong ho\u1ea1t \u0111\u1ed9ng\u00a0marketing\u00a0c\u1ee7a\u00a0doanh nghi\u1ec7p.<\/a><\/li><li><a href=\"#Cacdangchay_trongnganhmkt\"><span class=\"toc_number toc_depth_2\">1.3<\/span> C\u00e1c\u00a0da\u0323ng\u00a0ch\u1ea3y trong\u00a0ng\u00e0nh\u00a0mkt\u00a0.<\/a><\/li><li><a href=\"#Tinh_nangcuanoiphan_phoi\"><span class=\"toc_number toc_depth_2\">1.4<\/span> T\u00ednh n\u0103ng\u00a0c\u1ee7a\u00a0n\u01a1i\u00a0ph\u00e2n ph\u1ed1i.<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"He_thong_phan_phoi_la_gi_Xay_dung_he_thong_phan_phoi_trong_doanh_nghiep\">H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng h\u1ec7 th\u00f4ng ph\u00e2n ph\u1ed1i trong doanh nghi\u1ec7p<\/span><\/h2>\n<div class=\"section\">\n<h3><span id=\"Dinh_nghianganhphan_phoi\"><span class=\"marker\">\u0110\u1ecbnh ngh\u0129a<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>.<\/span><\/h3>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">n\u1ec1n t\u1ea3ng<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>. Tu\u1ef3 theo nh\u1eefng g\u00f3c \u0111\u1ed9\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau,\u00a0<span class=\"marker\">ng\u01b0\u1eddi \u0111\u1ecdc<\/span>\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra nh\u1eefng\u00a0<span class=\"marker\">kh\u00e1i ni\u1ec7m<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau v\u1ec1\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>.<\/p>\n<p>X\u00e9t \u1edf t\u1ea7m v\u0129 m\u00f4,\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0\u0111\u01b0\u1ee3c coi l\u00e0 con \u0111\u01b0\u1eddng v\u1eadn \u0111\u1ed9ng c\u1ee7a h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0s\u1ea3n xu\u1ea5t \u0111\u1ebfn\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>. D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>,\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">quy t\u1ee5<\/span>\u00a0nh\u1eefng trung gian n\u00ean h\u1ecd ph\u1ea3i mua\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">gi\u00e1 ch\u00e1t<\/span>\u00a0h\u01a1n gi\u00e1 c\u1ee7a ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t. C\u00f2n\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0<span class=\"marker\">n\u1ec1n m\u00f3ng<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0l\u00e0 s\u1ef1\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">g\u1eafn k\u1ebft<\/span>\u00a0b\u00ean ngo\u00e0i (chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu, \u0111\u00e0m ph\u00e1n\u2026), nh\u1eb1m th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>, d\u1ecbch v\u1ee5 c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0theo\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>, ch\u00ednh s\u00e1ch c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1eb7t ra.<\/p>\n<p>X\u00e9t d\u01b0\u1edbi g\u00f3c \u0111\u1ed9\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>,\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">xem<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0quy\u1ebft \u0111\u1ecbnh trong\u00a0<span class=\"marker\">marketing<\/span>.\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0\u0111\u01b0\u1ee3c coi l\u00e0 &#8220;m\u1ed9t s\u1ef1\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">x\u00fac ti\u1ebfp<\/span>\u00a0b\u00ean ngo\u00e0i \u0111\u1ec3\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u1ee7a n\u00f3&#8221;. \u0110i\u1ec1u n\u00e0y cho ch\u00fang ta th\u1ea5y t\u1ea7m\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0c\u1ee7a &#8220;quan h\u1ec7 b\u00ean ngo\u00e0i&#8221;, &#8220;s\u1ef1\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0k\u00eanh&#8221;, &#8220;c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i&#8221;\u2026<\/p>\n<\/div>\n<div class=\"section\">\n<h3><span id=\"Vai_tronen_tangnoiphan_phoitrong_hoat_dongmarketingcuadoanh_nghiep\">Vai tr\u00f2\u00a0<span class=\"marker\">n\u1ec1n t\u1ea3ng<\/span>\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0trong ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">marketing<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unsw-be-research-policy2-15707640488791100427108-15707645054302034041529-15707645331711600714499.png\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec\" title=\"\"><\/p>\n<p><span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0ti\u00eau th\u1ee5 gi\u1eef vai tr\u00f2\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0trong ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u1ee7a m\u1ed7i\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0\u0111\u1ebfn vi\u1ec7c\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0g\u00ec, v\u1edbi gi\u00e1 bao nhi\u00eau m\u00e0 c\u00f2n\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0ra\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ebf n\u00e0o? \u0110\u00e2y ch\u00ednh l\u00e0\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">mkt<\/span>.\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua\u00a0<span class=\"marker\">tr\u1ef1c tuy\u1ebfn<\/span>\u00a0l\u01b0\u1edbi\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0ti\u00eau th\u1ee5\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/p>\n<p>C\u00e1c\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0n\u00ean s\u1ef1\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau gi\u1eefa c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0trong\u00a0<span class=\"marker\">m\u00f4i tr\u01b0\u1eddng<\/span>\u00a0c\u1ea1nh tranh\u00a0<span class=\"marker\">kh\u1ed1c li\u1ec7t<\/span>\u00a0<span class=\"marker\">ng\u00e0y nay<\/span>\u00a0l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>,\u00a0<span class=\"marker\">ph\u1ee9c t\u1ea1p<\/span>. Vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf v\u1ec1 t\u00ednh \u01b0u vi\u1ec7t c\u1ee7a\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0ng\u00e0y c\u00e0ng tr\u1edf n\u00ean\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>. C\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">ti\u1ebft ki\u1ec7m<\/span>\u00a0gi\u00e1\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">kh\u1ea9n tr\u01b0\u01a1ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0b\u1ecb\u00a0<span class=\"marker\">sao ch\u00e9p<\/span>\u00a0b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 c\u00f2n\u00a0<span class=\"marker\">k\u00e9o<\/span>\u00a0\u0111\u1ebfn s\u1ef1 gi\u1ea3m s\u00fat ho\u1eb7c b\u1ecb m\u1ea5t\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>. C\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">x\u00fac ti\u1ebfn<\/span>\u00a0s\u00e1ng t\u1ea1o th\u01b0\u1eddng ch\u1ec9\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0trong ng\u1eafn h\u1ea1n v\u00e0 b\u1ecb m\u1ea5t\u00a0<span class=\"marker\">t\u00e1c d\u1ee5ng<\/span>\u00a0trong\u00a0<span class=\"marker\">d\u00e0i h\u1ea1n<\/span>.\u00a0<span class=\"marker\">th\u00e0nh ra<\/span>,\u00a0<span class=\"marker\">easy<\/span>\u00a0hi\u1ec3u l\u00e0 c\u00e1c nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0\u1edf m\u1ecdi lo\u1ea1i\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0k\u1ec3 c\u1ea3\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0l\u1eabn nh\u1ecf \u0111\u1ec1u\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0d\u1ed3n t\u00e2m tr\u00ed c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ra c\u00e1i m\u00e0 c\u00e1c\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0\u0111\u1ec3 tr\u1ea1nh tranh.\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u0111\u1ebfn l\u00fac h\u1ecd ph\u1ea3i\u00a0<span class=\"marker\">t\u1eadp trung<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0c\u1ee7a h\u1ecd\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0l\u00e0 c\u01a1 s\u1edf cho s\u1ef1 c\u1ea1nh tranh c\u00f3\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>. H\u00e0ng\u00a0<span class=\"marker\">ngh\u00ecn<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0th\u1ea5y r\u1eb1ng, \u0111\u1ec3 c\u1ea1nh tranh\u00a0<span class=\"marker\">s\u1ef1 ph\u00e1t tri\u1ec3n<\/span>\u00a0h\u1ecd\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n ng\u01b0\u1eddi c\u1ea1nh tranh m\u00e0 c\u00f2n ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0t\u1ed1t h\u01a1n\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0c\u1ee7a ch\u00fang \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>, khi n\u00e0o v\u00e0\u00a0<span class=\"marker\">ntn<\/span>\u00a0m\u00e0 ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0ch\u00fang. Ch\u1ec9 c\u00f3 qua c\u00e1c\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">marketing<\/span>, nh\u1eefng\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0n\u00e0y m\u1edbi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. C\u00f3 ba\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">to<\/span>\u00a0trong n\u1ec1n kinh t\u1ebf\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0tr\u1ef1c ti\u1ebfp t\u1edbi\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. Th\u1ee9 nh\u1ea5t l\u00e0 ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">th\u00eam v\u00e0o<\/span>\u00a0gi\u1eefa s\u1ea3n xu\u1ea5t chuy\u00ean m\u00f4n ho\u00e1 theo kh\u1ed1i l\u01b0\u1ee3ng\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0v\u1edbi nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t\u00a0<span class=\"marker\">ph\u1ed5 bi\u1ebfn<\/span>.\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0n\u00e0y\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ed1ng nh\u1ea5t v\u1ec1\u00a0<span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>\u00a0ph\u00e2n lo\u1ea1i v\u00e0\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0trong su\u1ed1t\u00a0<span class=\"marker\">ti\u1ebfn tr\u00ecnh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>.\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0th\u1ee9 hai l\u00e0 s\u1ef1\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau v\u1ec1\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>, li\u00ean quan \u0111\u1ebfn vi\u1ec7c\u00a0<span class=\"marker\">v\u1eadn t\u1ea3i<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0t\u1eeb \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t t\u1edbi \u0111\u1ecba \u0111i\u1ec3m ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>.\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0th\u1ee9 ba l\u00e0 ph\u1ea3i\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0s\u1ef1 \u0103n kh\u1edbp\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0v\u1edbi nhu c\u1ea7u khi ch\u00fang\u00a0<span class=\"marker\">t\u1ee5 h\u1ecdp<\/span>\u00a0v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau. M\u1ed7i\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>\u00a0t\u1ed1t nh\u1eefng\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0n\u00e0y trong\u00a0<span class=\"marker\">n\u1ec1n m\u00f3ng<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0c\u1ee7a m\u00ecnh.<\/p>\n<p><span class=\"marker\">cung c\u1ea5p<\/span>\u00a0l\u00e0 m\u1ed9t trong 4\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0trong m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0Marketing-Mix. M\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0n\u1ed5i ti\u1ebfng n\u00e0y\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0c\u01a1 b\u1ea3n \u0111\u1ec3\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0x\u00e9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>. M\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0&#8211; Mix\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0trong\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0l\u00e0 m\u1ed9t h\u1ed7n h\u1ee3p c\u00e1c\u00a0<span class=\"marker\">plan<\/span>\u00a0g\u1ed3m 4 bi\u1ebfn s\u1ed1\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0\u0111i\u1ec1u ch\u1ec9nh c\u01a1 b\u1ea3n\u00a0<span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>\u00a0nhu c\u1ea7u\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng, trong \u0111\u00f3 c\u00f3 c\u00e1c nh\u00e2n t\u1ed1\u00a0<span class=\"marker\">m\u00f4i tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 \u0111i\u1ec1u khi\u1ec3n\u00a0<span class=\"marker\">bao g\u1ed3m<\/span>\u00a0c\u00e1c l\u1ef1c l\u01b0\u1ee3ng\u00a0<span class=\"marker\">m\u00f4i tr\u01b0\u1eddng<\/span>\u00a0ch\u00ednh\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0kinh t\u1ebf &#8211; v\u0103n ho\u00e1 &#8211;\u00a0<span class=\"marker\">x\u00e3 h\u1ed9i<\/span>, c\u1ea1nh tranh,\u00a0<span class=\"marker\">lu\u1eadt ph\u00e1p<\/span>, k\u1ef9 thu\u1eadt. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0l\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0ti\u1ec1m n\u0103ng v\u00e0\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0cho\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>,\u00a0<span class=\"marker\">k\u1ebft h\u1ee3p<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>,\u00a0<span class=\"marker\">gi\u00e1 c\u1ea3<\/span>,\u00a0<span class=\"marker\">x\u00fac ti\u1ebfn<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0\u0111\u1ec3 tho\u1ea3 m\u00e3n nh\u1eefng\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0n\u00e0y trong\u00a0<span class=\"marker\">m\u00f4i tr\u01b0\u1eddng<\/span>\u00a0c\u1ea1nh tranh gay g\u1eaft.<\/p>\n<p><span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0ch\u00ednh c\u1ee7a\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">marketing<\/span>. Ng\u01b0\u1eddi\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>, \u0111i\u1ec1u h\u00e0nh c\u00e1c\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0<span class=\"marker\">li\u00ean k\u1ebft<\/span>\u00a0b\u00ean ngo\u00e0i (k\u00eanh Marketing) theo\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">h\u1ed7 tr\u1ee3<\/span>\u00a0v\u00e0 n\u00e2ng cao\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0c\u1ee7a c\u00e1c bi\u1ebfn s\u1ed1\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">mkt<\/span>\u00a0&#8211; Mix nh\u1eb1m\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0nhu c\u1ea7u c\u1ee7a c\u00e1c \u0111o\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.\u00a0<span class=\"marker\">ngo\u00e0i ra<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0c\u1ea7n t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ph\u00e1t huy c\u00e1c bi\u1ebfn s\u1ed1\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">mkt<\/span>\u00a0&#8211; Mix.<\/p>\n<\/div>\n<div class=\"section\">\n<h3><span id=\"Cacdangchay_trongnganhmkt\">C\u00e1c\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ch\u1ea3y trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0.<\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/Yen_A4.jpg\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec\" title=\"\"><\/p>\n<p>Khi m\u1ed9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>, nhi\u1ec1u\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ch\u1ea3y xu\u1ea5t hi\u1ec7n trong n\u00f3. Nh\u1eefng\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ch\u1ea3y n\u00e0y\u00a0<span class=\"marker\">qu\u00e1 \u0111\u1ee7<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">k\u1ebft n\u1ed1i<\/span>\u00a0v\u00e0 r\u00e0ng bu\u1ed9c c\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0v\u00e0 c\u00e1c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0v\u1edbi nhau trong\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5. T\u1eeb\u00a0<span class=\"marker\">quan ni\u1ec7m<\/span>\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">n\u01a1i<\/span>, nh\u1eefng\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ch\u1ea3y\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0nh\u1ea5t l\u00e0:<\/p>\n<p>+\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>.<\/p>\n<p>+\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ch\u1ea3y th\u01b0\u01a1ng l\u01b0\u1ee3ng (\u0111\u00e0m ph\u00e1n).<\/p>\n<p>+\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ch\u1ea3y quy\u1ec1n s\u1edf h\u1eefu.<\/p>\n<p>+\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ch\u1ea3y th\u00f4ng tin.<\/p>\n<p>+\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ch\u1ea3y\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>.<\/p>\n<p>+\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y ti\u1ec1n t\u1ec7.<\/p>\n<p><img decoding=\"async\" id=\"id4586880__onlineimage\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df51298154de.png\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df51298154de.png\" data-cke-saved- alt=\"\" title=\"\"><\/p>\n<p>S\u01a1 \u0111\u1ed32 :\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ch\u1ea3y ch\u00ednh trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0h\u00e0ng ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>.<\/p>\n<p><img decoding=\"async\" id=\"id4100010__onlineimage\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df5129887709.png\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df5129887709.png\" data-cke-saved- alt=\"\" title=\"\"><\/p>\n<p>S\u01a1 \u0111\u1ed3 3:\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y ch\u00ednh trong\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u00f4ng ngh\u1ec7.<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y s\u1ea3n ph\u1ea9m: th\u1ec3 hi\u1ec7n s\u1ef1 di chuy\u1ec3n v\u1eadt ch\u1ea5t th\u1ef1c s\u1ef1 c\u1ee7a\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>\u00a0v\u00e0 th\u1eddi gian, qua\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">th\u00e0nh vi\u00ean<\/span>\u00a0<span class=\"marker\">tham d\u1ef1<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0n\u00e0y t\u1eeb \u0111\u1ecba \u0111i\u1ec3m s\u1ea3n xu\u1ea5t t\u1edbi \u0111\u1ecba \u0111i\u1ec3m ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cu\u1ed1i c\u00f9ng.<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0\u0111\u00e0m ph\u00e1n: bi\u1ec3u hi\u1ec7n s\u1ef1\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0qua l\u1ea1i l\u1eabn nhau c\u1ee7a c\u00e1c b\u00ean mua v\u00e0 b\u00e1n li\u00ean quan \u0111\u1ebfn quy\u1ec1n s\u1edf h\u1eefu\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>. C\u00e1c nh\u1eadn th\u1ee9c r\u1eb1ng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">v\u1eadn chuy\u1ec3n<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0n\u1eb1m trong\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0ch\u1ea3y n\u00e0y v\u00ec n\u00f3\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">tham d\u1ef1<\/span>\u00a0v\u00e0o \u0111\u00e0m ph\u00e1n.\u00a0<span class=\"marker\">c\u00f9ng l\u00fac<\/span>\u00a0c\u0169ng ph\u1ea3i th\u1ea5y r\u1eb1ng \u0111\u00e2y l\u00e0\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0hai chi\u1ec1u ch\u1ec9 r\u00f5 \u0111\u00e0m ph\u00e1n li\u00ean quan \u0111\u1ebfn s\u1ef1\u00a0<span class=\"marker\">\u0111\u00e0m \u0111\u1ea1o<\/span>\u00a0song ph\u01b0\u01a1ng gi\u1eefa\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua<\/span>\u00a0v\u00e0 ng\u01b0\u1eddi b\u00e1n \u1edf\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c c\u1ea5p c\u1ee7a\u00a0<span class=\"marker\">k\u00eanh<\/span>.<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ch\u1ea3y quy\u1ec1n s\u1edf h\u1eefu: th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0t\u1eeb ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0cu\u1ed1i c\u00f9ng. \u1ede \u0111\u00e2y, l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">v\u1eadn chuy\u1ec3n<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0n\u1eb1m trong\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0ch\u1ea3y n\u00e0y v\u00ec n\u00f3\u00a0<span class=\"marker\">k<\/span>\u00a0s\u1edf h\u1eefu\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0trong\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0<span class=\"marker\">v\u1eadn t\u1ea3i<\/span>, n\u00f3 ch\u1ec9 t\u1ea1o\u00a0<span class=\"marker\">thu\u1eadn l\u1ee3i<\/span>\u00a0cho s\u1ef1\u00a0<span class=\"marker\">b\u00e0n th\u1ea3o<\/span>.<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0ch\u1ea3y th\u00f4ng tin: Ch\u00fang ta th\u1ea5y r\u1eb1ng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">v\u1eadn t\u1ea3i<\/span>\u00a0xu\u1ea5t hi\u1ec7n \u1edf\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y n\u00e0y v\u00e0\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0th\u1ea3y th\u00f4ng tin t\u1eeb ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi di\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cu\u1ed1i c\u00f9ng \u0111\u1ec1u l\u00e0 th\u00f4ng tin hai chi\u1ec1u.\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0\u0111\u1ec1u\u00a0<span class=\"marker\">tham gia<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0th\u00f4ng tin v\u00e0 c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n qua l\u1ea1i gi\u1eefa t\u1eebng c\u1eb7p\u00a0<span class=\"marker\">member<\/span>.\u00a0<span class=\"marker\">ph\u1ea7n l\u1edbn<\/span>\u00a0c\u00e1c th\u00f4ng tin n\u00e0y li\u00ean quan \u0111\u1ebfn mua, b\u00e1n v\u00e0\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>, \u0111\u1ebfn\u00a0<span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>, ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng ho\u00e1, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m giao nh\u1eadn h\u00e0ng, thanh to\u00e1n v.v\u2026<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ch\u1ea3y x\u00fac ti\u1ebfn: th\u1ec3 hi\u1ec7n s\u1ef1\u00a0<span class=\"marker\">h\u1ed7 tr\u1ee3<\/span>\u00a0v\u1ec1 truy\u1ec1n tin\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee7a ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t cho\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0d\u01b0\u1edbi\u00a0<span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0<span class=\"marker\">ads<\/span>,\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0<span class=\"marker\">c\u00e1 nh\u00e2n<\/span>,\u00a0<span class=\"marker\">x\u00fac ti\u1ebfn<\/span>\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">quan h\u1ec7<\/span>\u00a0c\u00f4ng c\u1ed9ng. \u1ede \u0111\u00e2y c\u00f3 s\u1ef1\u00a0<span class=\"marker\">tham d\u1ef1<\/span>\u00a0c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0<span class=\"marker\">ads<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">ads<\/span>. Ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0\u00a0<span class=\"marker\">\u0111\u1ea1i l\u00fd<\/span>\u00a0<span class=\"marker\">ads<\/span>\u00a0<span class=\"marker\">s\u1ebd gi\u00fap<\/span>\u00a0vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0trong\u00a0<span class=\"marker\">k\u00eanh<\/span>.<\/p>\n<p><span class=\"marker\">content<\/span>\u00a0c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u01a1 s\u1edf\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0v\u1eadt ch\u1ea5t v\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>.\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0li\u00ean quan \u0111\u1ebfn\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y trong khi\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0v\u1eadt ch\u1ea5t ch\u1ec9 li\u00ean quan \u0111\u1ebfn\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ch\u1ea3y\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>.<\/p>\n<p>M\u1eb7t\u00a0<span class=\"marker\">kh\u00e1c<\/span>,\u00a0<span class=\"marker\">content<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ch\u1ea3y c\u1ee7a\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0c\u01a1 s\u1edf khoa h\u1ecdc \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0kh\u1ecfi c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0<span class=\"marker\">th\u00e0nh vi\u00ean<\/span>. Ch\u1ec9 c\u00f3 nh\u1eefng ai c\u00f3 li\u00ean quan \u0111\u1ebfn\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0\u0111\u00e0m ph\u00e1n v\u1ec1 mua, b\u00e1n v\u00e0 chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu m\u1edbi \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">member<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">mkt<\/span>. T\u1eeb\u00a0<span class=\"marker\">quan ni\u1ec7m<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0ch\u1ea3y c\u1ee7a\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0ch\u1ec9 c\u00e1c\u00a0<span class=\"marker\">th\u00e0nh vi\u00ean<\/span>\u00a0<span class=\"marker\">tham d\u1ef1<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y \u0111\u00e0m ph\u00e1n v\u00e0 chuy\u1ec3n quy\u1ec1n s\u1edf h\u1eefu m\u1edbi l\u00e0 c\u00e1c\u00a0<span class=\"marker\">th\u00e0nh vi\u00ean<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>.<\/p>\n<p>T\u1eeb\u00a0<span class=\"marker\">\u00fd ki\u1ebfn<\/span>\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>,\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y c\u1ee7a\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0khung\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c r\u1ea5t\u00a0<span class=\"marker\">b\u1ed5 \u00edch<\/span>\u00a0\u0111\u1ec3 hi\u1ec3u ph\u1ea1m vi v\u00e0 t\u00ednh\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>. B\u1eb1ng vi\u1ec7c\u00a0<span class=\"marker\">suy ngh\u0129<\/span>\u00a0v\u1ec1 c\u00e1c\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ch\u1ea3y cho th\u1ea5y r\u1eb1ng\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0c\u00f3 ph\u1ea1m vi r\u1ed9ng h\u01a1n\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0v\u1eadt ch\u1ea5t trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>. C\u00e1c\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ch\u1ea3y\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0\u0111\u00e0m ph\u00e1n, quy\u1ec1n s\u1edf h\u1eefu, th\u00f4ng tin, ti\u1ec1n t\u1ec7 v\u00e0 x\u00fac ti\u1ebfn\u2026 c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0\u0111\u1ec3 \u0111\u1ea1t c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<\/p>\n<p><span class=\"marker\">content<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0ch\u1ea3y trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0c\u0169ng gi\u00fap t\u00ecm ra \u0111\u1ed9ng l\u1ef1c t\u1ef1 nhi\u00ean c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>. Danh t\u1eeb &#8220;d\u00f2ng ch\u1ea3y&#8221; \u0111\u1ec3 ch\u1ec9 s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng v\u00e0\u00a0<span class=\"marker\">h\u01a1n n\u1eefa<\/span>\u00a0\u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>. Nh\u1eefng s\u1ef1\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>, c\u1ea3 kh\u00e1ch quan v\u00e0 ch\u1ee7 quan ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0x\u1ea3y ra. Nh\u1eefng\u00a0<span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0m\u1edbi c\u1ee7a\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>, c\u00e1c lo\u1ea1i trung gian\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau xu\u1ea5t hi\u1ec7n trong\u00a0<span class=\"marker\">k\u00eanh<\/span>, trong khi c\u00e1c lo\u1ea1i\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0bi\u1ebfn m\u1ea5t, c\u00e1c c\u1ea5u tr\u00fac c\u1ea1nh tranh\u00a0<span class=\"marker\">li\u00ean t\u1ee5c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0gi\u1ea3m m\u1ed9t s\u1ed1\u00a0<span class=\"marker\">doanh thu<\/span>\u00a0c\u1ee7a ng\u01b0\u1eddi\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0nh\u01b0ng l\u1ea1i\u00a0<span class=\"marker\">gia t\u0103ng<\/span>\u00a0th\u00eam m\u1ed9t s\u1ed1\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>. S\u1ef1\u00a0<span class=\"marker\">refresh<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0c\u1ee7a h\u00e0nh vi mua v\u00e0 nh\u1eefng\u00a0<span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0m\u1edbi c\u1ee7a k\u1ef9thu\u1eadt c\u0169ng\u00a0<span class=\"marker\">t\u0103ng<\/span>\u00a0th\u00eam nh\u1eefng nh\u00e2n t\u1ed1\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>. C\u00e1c\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ch\u1ea3y c\u1ee7a\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh cho\u00a0<span class=\"marker\">th\u00eam v\u00e0o<\/span>\u00a0v\u1edbi nh\u1eefng\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0\u0111\u00f3. C\u00e1c\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0ti\u1ebfn b\u1ed9 v\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0cho \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra.<\/p>\n<\/div>\n<div class=\"section\">\n<h3><span id=\"Tinh_nangcuanoiphan_phoi\"><span class=\"marker\">T\u00ednh n\u0103ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>.<\/span><\/h3>\n<p><span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0c\u01a1 b\u1ea3n c\u1ee7a\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0l\u00e0 gi\u00fap\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0\u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cu\u1ed1i c\u00f9ng v\u1edbi \u0111\u00fang\u00a0<span class=\"marker\">gi\u00e1 ti\u1ec1n<\/span>\u00a0m\u00e0 h\u1ecd\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0mua, \u0111\u00fang ch\u1ee7ng lo\u1ea1i h\u1ecd c\u1ea7n, \u0111\u00fang th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 h\u1ecd y\u00eau c\u1ea7u. Th\u1ef1c ch\u1ea5t c\u00e1c\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">kh\u1eafc ph\u1ee5c<\/span>\u00a03\u00a0<span class=\"marker\">m\u00e2u thu\u1eabn<\/span>\u00a0c\u01a1 b\u1ea3n gi\u1eefa ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>, \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">m\u00e2u thu\u1eabn<\/span>\u00a0gi\u1eefa nhu c\u1ea7u\u00a0<span class=\"marker\">ph\u1ed5 bi\u1ebfn<\/span>\u00a0nh\u01b0ng v\u1edbi\u00a0<span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>\u00a0\u00edt c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0v\u1edbi s\u1ea3n xu\u1ea5t m\u1ed9t lo\u1ea1i\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee5 th\u1ec3 nh\u01b0ng v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn; gi\u1eefa s\u1ea3n xu\u1ea5t th\u01b0\u1eddng \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m nh\u01b0ng ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0r\u1ed9ng kh\u1eafp ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i; m\u00e2u thu\u00e2n gi\u1eefa th\u1eddi gian s\u1ea3n xu\u1ea5t v\u00e0 th\u1eddi gian ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">tr\u00f9ng l\u1eb7p<\/span>\u00a0kh\u1edbp v\u1edbi nhau. Cho d\u00f9 c\u00e1c\u00a0<span class=\"marker\">nh\u00e0 cung c\u1ea5p<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u00e1c trung gian trong\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0hay\u00a0<span class=\"marker\">k<\/span>\u00a0th\u00ec c\u00e1c\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0n\u00e0y c\u1ee7a\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c v\u1edbi\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0t\u1ef1 h\u1ecfi c\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0n\u00e0y hay\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0m\u00e0 l\u00e0 quy\u1ebft \u0111\u1ecbnh ph\u00e2n c\u00f4ng ai s\u1ebd th\u1ef1c hi\u1ec7n ch\u00fang v\u00e0 v\u1edbi\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0n\u00e0o \u0111\u1ec3 c\u00f3\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0cao nh\u1ea5t b\u1edfi v\u00ec c\u00e1c\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0n\u00e0y t\u1ed3n t\u1ea1i c\u00f3 t\u00ednh kh\u00e1ch quan.<\/p>\n<p>Sau \u0111\u00e2y l\u00e0 c\u00e1c\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0\u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0ph\u00e2n ph\u1ed1i:<\/p>\n<p>&#8211; Mua: Vi\u1ec7c mua h\u00e0ng ho\u00e1 c\u1ee7a ng\u01b0\u1eddi b\u00e1n \u0111\u1ec3\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0ho\u1eb7c b\u00e1n l\u1ea1i.<\/p>\n<p>&#8211; B\u00e1n: Th\u1ef1c hi\u1ec7n b\u00e1n\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0t\u1edbi ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cu\u1ed1i c\u00f9ng hay nh\u1eefng\u00a0<span class=\"marker\">ng\u01b0\u1eddi mua<\/span>\u00a0c\u00f4ng nghi\u1ec7p.<\/p>\n<p>&#8211; Ph\u00e2n lo\u1ea1i: L\u00e0 c\u00e1c\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0\u0111\u01b0\u1ee3c c\u00e1c trung gian th\u1ef1c hi\u1ec7n \u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0gi\u1ea3m \u0111i s\u1ef1\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i h\u00e0ng ho\u00e1 ho\u1eb7c d\u1ecbch v\u1ee5 do ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0v\u00e0 nh\u1eefng lo\u1ea1i m\u00e0\u00a0<span class=\"marker\">KH<\/span>\u00a0c\u00f3 nhu c\u1ea7u.\u00a0<span class=\"marker\">t\u00ednh n\u0103ng<\/span>\u00a0n\u00e0y g\u1ed3m 4\u00a0<span class=\"marker\">ti\u1ebfn tr\u00ecnh<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau: ph\u00e2n lo\u1ea1i,\u00a0<span class=\"marker\">quy t\u1ee5<\/span>, ph\u00e2n b\u1ed5 v\u00e0\u00a0<span class=\"marker\">s\u1eafp x\u1ebfp<\/span>.<\/p>\n<p>&#8211; Ph\u00e2n lo\u1ea1i: l\u00e0\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0chia lo\u1ea1i h\u00e0ng\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0\u0111\u1ed3ng nh\u1ea5t th\u00e0nh c\u00e1c\u00a0<span class=\"marker\">nh\u00f3m<\/span>\u00a0h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed3ng nh\u1ea5t.<\/p>\n<p>&#8211; T\u1eadp h\u1ee3p: l\u00e0\u00a0<span class=\"marker\">ti\u1ebfn tr\u00ecnh<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0nh\u1eefng m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 t\u1eeb m\u1ed9t s\u1ed1\u00a0<span class=\"marker\">g\u1ed1c<\/span>\u00a0<span class=\"marker\">t\u1eadp h\u1ee3p<\/span>\u00a0l\u1ea1i th\u00e0nh\u00a0<span class=\"marker\">ngu\u1ed3n<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0\u0111\u1ed3ng nh\u1ea5t\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0h\u01a1n.<\/p>\n<p>&#8211; Ph\u00e2n b\u1ed5: L\u00e0\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0ph\u00e2n chia,\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0vi\u1ec7c chia\u00a0<span class=\"marker\">g\u1ed1c<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0\u0111\u1ed3ng nh\u1ea5t th\u00e0nh b\u1ed9 ph\u1eadn nh\u1ecf v\u00e0 nh\u1ecf\u00a0<span class=\"marker\">h\u01a1n n\u1eefa<\/span>.<\/p>\n<p>&#8211; S\u1eafp x\u1ebfp: l\u00e0\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0ph\u00e2n lo\u1ea1i\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t\u00a0<span class=\"marker\">h\u1ed9i t\u1ee5<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0c\u00f3 li\u00ean quan v\u1edbi nhau trong\u00a0<span class=\"marker\">d\u00f9ng<\/span>.<\/p>\n<p>&#8211; T\u1eadp trung: l\u00e0\u00a0<span class=\"marker\">ti\u1ebfn tr\u00ecnh<\/span>\u00a0<span class=\"marker\">t\u1ee5 h\u1ecdp<\/span>\u00a0h\u00e0ng ho\u00e1 t\u1eeb nhi\u1ec1u\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0v\u1ec1 m\u1ed9t\u00a0<span class=\"marker\">k\u00eanh<\/span>.<\/p>\n<p>&#8211; T\u00e0i ch\u00ednh: l\u00e0 vi\u1ec7c\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0t\u00edn d\u1ee5ng ho\u1eb7c c\u1ea5p ti\u1ec1n \u0111\u1ec3\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0vi\u1ec7c giao d\u1ecbch.<\/p>\n<p>&#8211; D\u1ef1 tr\u1eef: l\u00e0 vi\u1ec7c duy tr\u00ec h\u00e0ng t\u1ed3n kho v\u00e0 b\u1ea3o v\u1ec7\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">KH<\/span>\u00a0t\u1ed1t h\u01a1n.<\/p>\n<p>&#8211; Ph\u00e2n h\u1ea1ng: ph\u00e2n lo\u1ea1i\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0th\u00e0nh c\u00e1c c\u1ea5p\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau tr\u00ean c\u01a1 s\u1edf ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p>&#8211; V\u1eadn t\u1ea3i: l\u00e0 s\u1ef1\u00a0<span class=\"marker\">v\u1eadn chuy\u1ec3n<\/span>\u00a0<span class=\"marker\">h\u1ee3p l\u00fd<\/span>\u00a0h\u00e0ng ho\u00e1 t\u1eeb\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0ch\u00fang \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ra t\u1edbi\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0ch\u00fang \u0111\u01b0\u1ee3c mua ho\u1eb7c\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>.<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">ch\u1ea5p thu\u1eadn<\/span>\u00a0r\u1ee7i ro:\u00a0<span class=\"marker\">\u0111\u1ed3ng \u00fd<\/span>\u00a0<span class=\"marker\">r\u1ee7i ro<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0trong\u00a0<span class=\"marker\">v\u1eadn t\u1ea3i<\/span>\u00a0v\u00e0 s\u1edf h\u1eefu h\u00e0ng ho\u00e1.<\/p>\n<p>&#8211;\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0Marketing: thu th\u1eadp th\u00f4ng tin li\u00ean quan\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0c\u00e1c \u0111i\u1ec1u ki\u1ec7n\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>, kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>, c\u00e1c\u00a0<span class=\"marker\">xu h\u01b0\u1edbng<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, c\u00e1c l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh\u2026<\/p>\n<p><img decoding=\"async\" id=\"id5369788__onlineimage\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df51298e0f84.png\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df51298e0f84.png\" data-cke-saved- alt=\"\" title=\"\"><\/p>\n<p>S\u01a1 \u0111\u1ed3 6: C\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span><\/p>\n<p>* Nh\u00e0 s\u1ea3n xu\u1ea5t: h\u1ecd l\u00e0 r\u1ea5t nhi\u1ec1u nh\u1eefng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u1ea3n xu\u1ea5t h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 \u1edf\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau nh\u01b0ng h\u1ecd \u0111\u1ec1u\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0s\u1ea3n xu\u1ea5t ra nh\u1eefng\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0t\u1ed1t h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0v\u1eady th\u00ec\u00a0<span class=\"marker\">nh\u00e0 cung c\u1ea5p<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0ch\u00ednh s\u00e1ch\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0<span class=\"marker\">h\u1ee3p l\u00fd<\/span>, m\u00e0\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>\u00a0ph\u1ea3i \u0111\u1ea3m b\u1ea3o cho h\u00e0ng ho\u00e1 c\u1ee7a m\u00ecnh\u00a0<span class=\"marker\">chu\u1ea9n b\u1ecb<\/span>\u00a0\u1edf c\u00e1c\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>. Nh\u01b0ng th\u00f4ng th\u01b0\u1eddng c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u1ea3n xu\u1ea5t\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 \u0111i\u1ec1u ki\u1ec7n\u00a0<span class=\"marker\">thu\u1eadn ti\u1ec7n<\/span>\u00a0v\u1ec1 \u0111\u1ecba l\u00fd, chuy\u00ean m\u00f4n ho\u00e1, \u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c \u0111\u00f3.\u00a0<span class=\"marker\">cho n\u00ean<\/span>\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>\u00a0ph\u1ea3i chuy\u1ec3n c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0h\u00e0ng ho\u00e1 \u0111\u1ebfn c\u00e1c\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0cho c\u00e1c\u00a0<span class=\"marker\">th\u00e0nh vi\u00ean<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0nh\u00e0 b\u00e1n bu\u00f4n, b\u00e1n l\u1ebb.<\/p>\n<p>* Nh\u00e0 b\u00e1n bu\u00f4n: h\u1ecd l\u00e0\u00a0<span class=\"marker\">th\u00e0nh vi\u00ean<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">n\u1ec1n t\u1ea3ng<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>, h\u1ecd mua kh\u1ed1i l\u01b0\u1ee3ng\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0t\u1eeb\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>, \u0111\u1ec3 b\u00e1n v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf h\u01a1n cho ng\u01b0\u1eddi b\u00e1n l\u1ebb. Kho\u1ea3ng\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0c\u1ee7a c\u00e1c trung gian \u0111\u1ebfn v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0g\u1ea7n h\u01a1n l\u00e0\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>. Trung gian b\u00e1n bu\u00f4n c\u00f3 vai tr\u00f2 c\u1ef1c k\u1ef3\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0v\u00e0 v\u1edbi\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>, h\u1ecd c\u00f3 m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng v\u1ed1n,\u00a0<span class=\"marker\">g\u1eafn k\u1ebft<\/span>\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">h\u1ed9i t\u1ee5<\/span>\u00a0ho\u00e1 cao. Nh\u01b0ng m\u00e0\u00a0<span class=\"marker\">hi\u1ec7n gi\u1edd<\/span>, khi m\u00e0\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">t\u1ee5 h\u1ed9i<\/span>\u00a0ho\u00e1\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0ng\u00e0y c\u00e0ng d\u1ea7n d\u1ea7n \u00edt \u0111i, thay v\u00e0o \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0chuy\u00ean m\u00f4n ho\u00e1 v\u1ec1 m\u1ed9t lo\u1ea1i\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>,\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>.\u00a0<span class=\"marker\">do v\u1eady<\/span>\u00a0nh\u00e0 b\u00e1n bu\u00f4n\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0ng\u00e0y c\u00e0ng tr\u1edf n\u00ean v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n<p>Ng\u01b0\u1eddi b\u00e1n bu\u00f4n \u0111\u01b0\u1ee3c chia ra\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0nhi\u1ec1u lo\u1ea1i: trong \u0111\u00f3 c\u00f3 3 lo\u1ea1i ch\u00ednh. S\u1ef1 ph\u00e2n chia n\u00e0y d\u1ef1a tr\u00ean s\u1ef1\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau v\u1ec1 s\u1edf h\u1eefu h\u00e0ng ho\u00e1,\u00a0<span class=\"marker\">ph\u01b0\u01a1ng th\u1ee9c<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0\u0111\u1ed9c l\u1eadp hay\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>.<\/p>\n<p><img decoding=\"async\" id=\"id5267838__onlineimage\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df5129956c00.png\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df5129956c00.png\" data-cke-saved- alt=\"\" title=\"\"><\/p>\n<p>S\u01a1 \u0111\u1ed3 7: C\u00e1c lo\u1ea1i b\u00e1n bu\u00f4n<\/p>\n<p>* Nh\u00e0 b\u00e1n l\u1ebb: h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0<span class=\"marker\">ti\u1ebfp x\u00fac<\/span>\u00a0tr\u1ef1c ti\u1ebfp v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0cu\u1ed1i c\u00f9ng.\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>\u00a0h\u1ecd l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nh\u1ea5t nhu c\u1ea7u v\u00e0 \u01b0\u1edbc\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>. H\u1ecd c\u00f3\u00a0<span class=\"marker\">n\u1ec1n m\u00f3ng<\/span>\u00a0<span class=\"marker\">shop<\/span>\u00a0phong ph\u00fa v\u00e0\u00a0<span class=\"marker\">th\u00f4ng d\u1ee5ng<\/span>. H\u1ecd \u0111\u1ea3m b\u1ea3o cho t\u00ednh\u00a0<span class=\"marker\">chu\u1ea9n b\u1ecb<\/span>\u00a0c\u1ee7a h\u00e0ng ho\u00e1 \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t cho\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<p>* Ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0cu\u1ed1i c\u00f9ng: \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>. Ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0cu\u1ed1i c\u00f9ng t\u1ea1o n\u00ean\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>\u00a0b\u1edfi c\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0nh\u00e0 b\u00e1n bu\u00f4n, nh\u00e0 b\u00e1n l\u1ebb\u2026 v\u00e0 c\u0169ng ch\u00ednh h\u1ecd l\u00e0 ng\u01b0\u1eddi\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0tr\u1ef1c ti\u1ebfp \u0111\u1ebfn\u00a0<span class=\"marker\">doanh s\u1ed1<\/span>\u00a0c\u1ee7a c\u00e1c\u00a0<span class=\"marker\">member<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>, c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 s\u1ea3n xu\u1ea5t<\/span>. M\u1ed9t s\u1ef1\u00a0<span class=\"marker\">refresh<\/span>\u00a0nho nh\u1ecf trong h\u00e0nh vi mua, trong nhu c\u1ea7u c\u1ee7a\u00a0<span class=\"marker\">KH<\/span>\u00a0cu\u1ed1i c\u00f9ng c\u0169ng\u00a0<span class=\"marker\">qu\u00e1 \u0111\u1ee7<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ebfn b\u00ean b\u1edd v\u1ef1c th\u1eb3m.<\/p>\n<p>Ngu\u1ed3n:https:\/\/voer.edu.vn<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/nhung-cong-cu-mot-digital-marketer-can-biet\/\" data-rich-text-format-boundary=\"true\">Nh\u1eefng c\u00f4ng c\u1ee5 m\u1ed9t digital marketer c\u1ea7n bi\u1ebft<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/review-sach-de-xay-dung-doanh-nghiep-hieu-qua\/\" data-rich-text-format-boundary=\"true\">Review s\u00e1ch \u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 c\u1ee7a Michael E. Gerber<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/su-menh-doanh-nghiep-la-gi\/\" data-rich-text-format-boundary=\"true\">S\u1ee9 m\u1ec7nh doanh nghi\u1ec7p l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p v\u00e0 t\u1ea7m nh\u00ecn<\/a><\/p>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1224,1126],"tags":[1581,1578,1580,1584,1575,1576,1579,1583,1582],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2829"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2829"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2832"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}