{"id":2669,"date":"2019-12-11T14:08:00","date_gmt":"2019-12-11T07:08:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2669"},"modified":"2019-12-14T14:20:54","modified_gmt":"2019-12-14T07:20:54","slug":"review-sach-de-xay-dung-doanh-nghiep-hieu-qua","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/review-sach-de-xay-dung-doanh-nghiep-hieu-qua\/","title":{"rendered":"Review s\u00e1ch \u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 c\u1ee7a Michael E. Gerber"},"content":{"rendered":"\n<p><strong>\u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3<strong> x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3<\/strong>. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft Review s\u00e1ch \u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 c\u1ee7a Michael E. Gerber<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2670\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/\u0111\u1ec3-x\u00e2y-d\u1ef1ng-doanh-nghi\u1ec7p-hi\u1ec7u-qu\u1ea3.jpg\" alt=\"\" width=\"1300\" height=\"1102\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Review_sach_De_xay_dung_doanh_nghiep_hieu_qua_cua_Michael_E_Gerber\"><span class=\"toc_number toc_depth_1\">1<\/span> Review s\u00e1ch \u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 c\u1ee7a Michael E. Gerber<\/a><ul><li><a href=\"#1_THONG_TIN_SACHEBOOK\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1. TH\u00d4NG TIN S\u00c1CH\/EBOOK<\/a><\/li><li><a href=\"#2_Tai_ve\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 2. T\u1ea3i v\u1ec1<\/a><\/li><li><a href=\"#3_Mo_tareviewSACH\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 3. M\u00f4 t\u1ea3\u00a0\/\u00a0review\u00a0S\u00c1CH<\/a><ul><li><a href=\"#Mo_ta\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> M\u00f4 t\u1ea3<\/a><\/li><li><a href=\"#LOImoDAU\"><span class=\"toc_number toc_depth_3\">1.3.2<\/span> L\u1edcI\u00a0m\u1edf\u00a0\u0110\u1ea6U<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_3\">1.3.3<\/span> \u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#Phan_I_E-MYTH_VA_CACcong_tyNHO_O_MY\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Ph\u1ea7n I: E-MYTH V\u00c0 C\u00c1C\u00a0c\u00f4ng ty\u00a0NH\u1ece \u1ede M\u1ef8<\/a><ul><li><a href=\"#1_NHUNG_NGO_NHAN_VEdoanh_nghiep\"><span class=\"toc_number toc_depth_3\">1.4.1<\/span> 1. NH\u1eeeNG NG\u1ed8 NH\u1eacN V\u1ec0\u00a0doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#2_Doanh_nhan_NHAcai_quanVA_NHA_CHUYEN_MON\"><span class=\"toc_number toc_depth_3\">1.4.2<\/span> 2. Doanh nh\u00e2n, NH\u00c0\u00a0cai qu\u1ea3n\u00a0V\u00c0 NH\u00c0 CHUY\u00caN M\u00d4N<\/a><\/li><li><a href=\"#3_Giai_doanPHOI_THAIgiai_doanCUA_CAC_NHA_CHUYEN_MON\"><span class=\"toc_number toc_depth_3\">1.4.3<\/span> 3. Giai \u0111o\u1ea1n\u00a0PH\u00d4I THAI:\u00a0giai \u0111o\u1ea1n\u00a0C\u1ee6A C\u00c1C NH\u00c0 CHUY\u00caN M\u00d4N<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Review_sach_De_xay_dung_doanh_nghiep_hieu_qua_cua_Michael_E_Gerber\">Review s\u00e1ch \u0110\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 c\u1ee7a Michael E. Gerber<\/span><\/h2>\n<h3><span id=\"1_THONG_TIN_SACHEBOOK\"><strong>1. TH\u00d4NG TIN S\u00c1CH\/EBOOK<\/strong><\/span><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/review-sach-de-xay-dung-doanh-nghiep-hieu-quaFILEminimizer.jpg\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3\" title=\"\"><\/p>\n<p>T\u00e1c gi\u1ea3 :\u00a0<strong>Michael E. Gerber<\/strong><\/p>\n<p><span class=\"marker\">down<\/span>\u00a0s\u00e1ch The E-Myth \u2013 \u0110\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span><strong>\u00a0<\/strong><span class=\"marker\">t\u00e0i li\u1ec7u<\/span>\u00a0PDF\/PRC\/EPUB\/MOBI.\u00a0<span class=\"marker\">t\u1ea3i<\/span>\u00a0<span class=\"marker\">mi\u1ec5n ph\u00ed<\/span><strong>,<\/strong>\u00a0\u0111\u1ecdc\u00a0<span class=\"marker\">online<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">\u0111i\u1ec7n tho\u1ea1i<\/span>, m\u00e1y t\u00ednh, m\u00e1y t\u00ednh b\u1ea3ng.<\/p>\n<p><span class=\"marker\">m\u1ee5c l\u1ee5c<\/span>\u00a0:\u00a0<strong>S\u00c1CH KINH DOANH \u2013 \u0110\u1ea6U T\u01af<\/strong>&#8220;&#8221;&gt;<strong>S\u00c1CH\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0\u2013 \u0110\u1ea6U T\u01af<\/strong><\/p>\n<div class=\"e3lan e3lan-in-post1\">\u0110\u1ecdc th\u1eed\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0<span class=\"marker\">gi\u00e1 b\u00e1n<\/span><\/div>\n<div class=\"clear\">\u00a0<\/div>\n<div class=\"divider divider-solid\">\u00a0<\/div>\n<h3><span id=\"2_Tai_ve\"><strong>2. T<span class=\"marker\">\u1ea3i v\u1ec1<\/span><\/strong><\/span><\/h3>\n<div class=\"box shadow\">\n<p>File\u00a0<span class=\"marker\">ebook<\/span>\u00a0hi\u1ec7n ch\u01b0a c\u00f3 ho\u1eb7c g\u1eb7p\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0b\u1ea3n quy\u1ec1n, Downloadsach s\u1ebd\u00a0<span class=\"marker\">c\u1eadp nh\u1eadt<\/span>\u00a0<span class=\"marker\">li\u00ean k\u1ebft<\/span>\u00a0<span class=\"marker\">t\u1ea3i<\/span>\u00a0ngay khi\u00a0<span class=\"marker\">ki\u1ebfm t\u00ecm<\/span>\u00a0\u0111\u01b0\u1ee3c tr\u00ean Internet.<\/p>\n<p>B\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0\u0110\u1ecdc th\u1eed\u00a0ho\u1eb7c\u00a0<span class=\"marker\">xem<\/span>\u00a0<span class=\"marker\">gi\u00e1 th\u00e0nh<\/span>.<\/p>\n<\/div>\n<p>B\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">t\u1ea3i<\/span>\u00a0\u0111\u01b0\u1ee3c s\u00e1ch ?\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0<span class=\"marker\">ch\u1ec9 d\u1eabn<\/span>\u00a0nh\u00e9 :\u00a0<strong><span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">t\u1ea3i<\/span>\u00a0s\u00e1ch<\/strong><\/p>\n<div class=\"clear\">\u00a0<\/div>\n<div class=\"divider divider-solid\">\u00a0<\/div>\n<h3><span id=\"3_Mo_tareviewSACH\"><strong>3. M<span class=\"marker\">\u00f4 t\u1ea3<\/span>\u00a0\/\u00a0<span class=\"marker\">review<\/span>\u00a0S\u00c1CH<\/strong><\/span><\/h3>\n<h4><span id=\"Mo_ta\"><span class=\"marker\">M\u00f4 t\u1ea3<\/span><\/span><\/h4>\n<div class=\"description js-description\">\n<p><span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0cho ri\u00eang m\u00ecnh l\u00e0\u00a0<span class=\"marker\">\u01b0\u1edbc mong<\/span>\u00a0c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. Nh\u01b0ng\u00a0<span class=\"marker\">ph\u1ea7n \u0111\u00f4ng<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf sau khi th\u00e0nh l\u1eadp \u0111\u1ec1u \u0111i theo m\u00f4 h\u00ecnh: th\u00e0nh l\u1eadp \u2013\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">nhanh<\/span>\u00a0ch\u1ed1ng \u2013\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0ch\u1eadm l\u1ea1i \u2013 \u1ed5n \u0111\u1ecbnh,\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0\u2013 suy y\u1ebfu \u2013 chuy\u1ec3n nh\u01b0\u1ee3ng.<\/p>\n<p>\u2013\u00a0<span class=\"marker\">v\u00ec sao<\/span>\u00a0r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0\u0111\u1ec3 cu\u1ed1i c\u00f9ng th\u1ea5t b\u1ea1i?<\/p>\n<p>\u2013 H\u1ecd\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">r\u00fat ra<\/span>\u00a0nh\u1eefng b\u00e0i h\u1ecdc g\u00ec?<\/p>\n<p>\u2013\u00a0<span class=\"marker\">v\u00ec sao<\/span>\u00a0<span class=\"marker\">cho \u0111\u1ebfn nay<\/span>\u00a0c\u00f3 r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">ebook<\/span>\u00a0<span class=\"marker\">ch\u1ec9 d\u1eabn<\/span>\u00a0\u0111\u1ec3 m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf\u00a0<span class=\"marker\">s\u1ef1 ph\u00e1t tri\u1ec3n<\/span>, nh\u01b0ng r\u1ea5t \u00edt ng\u01b0\u1eddi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0\u0111\u01b0\u1ee3c?<\/p>\n<p><em>E-Myth: \u0110\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span><\/em>\u00a0s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u0111\u00f3. N\u1ebfu b\u1ea1n\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0s\u1edf h\u1eefu ho\u1eb7c\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf, th\u00ec \u0111\u00e2y l\u00e0\u00a0<span class=\"marker\">quy\u1ec3n s\u00e1ch<\/span>\u00a0d\u00e0nh ri\u00eang cho b\u1ea1n. L\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng n\u1ed5i b\u1eadt tr\u00ean\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0s\u00e1ch,\u00a0<em>E-Myth: \u0110\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span><\/em>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0xo\u00e1 tan nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. Sau nhi\u1ec1u n\u0103m t\u00edch lu\u1ef9\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0trong vai tr\u00f2 c\u1ed1 v\u1ea5n cho c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf, Michael E. Gerber, t\u00e1c gi\u1ea3\u00a0<span class=\"marker\">cu\u1ed1n s\u00e1ch<\/span>,\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0ch\u1ec9 ra\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0\u0111i\u1ec1u h\u00e0nh\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>.<\/p>\n<p><span class=\"marker\">cu\u1ed1n s\u00e1ch<\/span>\u00a0<span class=\"marker\">mang \u0111\u1ebfn<\/span>\u00a0cho b\u1ea1n 4 \u00fd t\u01b0\u1edfng s\u00e2u s\u1eafc m\u00e0 n\u1ebfu th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd c\u00f3 th\u00eam\u00a0<span class=\"marker\">ki\u1ebfn th\u1ee9c<\/span>\u00a0v\u00e0 s\u1ee9c m\u1ea1nh \u0111\u1ec3 t\u1ea1o d\u1eefng m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">b\u1ec1n v\u1eefng<\/span>. C\u00f2n n\u1ebfu b\u1ecf qua, b\u1ea1n s\u1ebd\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0h\u00e0ng\u00a0<span class=\"marker\">ngh\u00ecn<\/span>\u00a0ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 c\u00f4ng s\u1ee9c,\u00a0<span class=\"marker\">ti\u1ec1n b\u1ea1c<\/span>\u00a0v\u00e0 c\u1ea3 cu\u1ed9n s\u1ed1ng \u0111\u1ec3kh\u1edfi nghi\u1ec7p nh\u01b0ng\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0<span class=\"marker\">fail<\/span>, hay ph\u1ea3i v\u1ea5t v\u1ea3 v\u1eadt l\u1ed9n ch\u1ec9 \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i ng\u1eafc ngo\u1ea3i cho\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a m\u00ecnh. \u201c\u0110\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0hi\u1ec7u qu\u1ea3\u201d, Gerber ch\u1ec9 ra m\u1ed9t\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>\u00a0l\u00e0 h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf \u0111\u1ec1u\u00a0<span class=\"marker\">xu\u1ea5t ph\u00e1t<\/span>\u00a0t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n: k\u1ef9 s\u01b0, l\u1eadp tr\u00ecnh vi\u00ean, k\u1ebf to\u00e1n\u2026 h\u1ecd\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">r\u1ea5t t\u00edch c\u1ef1c<\/span>\u00a0c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">th\u00e0nh ra<\/span>\u00a0h\u1ecd tin r\u1eb1ng n\u1ebfu th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ri\u00eang, h\u1ecd s\u1ebd c\u00f3\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0t\u1ef1 do\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c y\u00eau\u00a0<span class=\"marker\">like<\/span>\u00a0v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n h\u01a1n. Nh\u01b0ng khi th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n th\u01b0\u1eddng c\u00f3\u00a0<span class=\"marker\">thi\u00ean h\u01b0\u1edbng<\/span>\u00a0<span class=\"marker\">li\u00ean t\u1ee5c<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nh\u1eefng g\u00ec h\u1ecd\u00a0<span class=\"marker\">th\u00f4ng minh<\/span>\u00a0v\u00e0 ph\u1edbt l\u1edd c\u00e1c\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">mua b\u00e1n<\/span>. Thi\u1ebfu\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0n\u00ean qu\u00e1\u00a0<span class=\"marker\">t\u1ea3i<\/span>, ki\u1ec7t s\u1ee9c v\u00e0 cu\u1ed1i c\u00f9ng\u00a0<span class=\"marker\">ph\u00e1 s\u1ea3n<\/span>. Thay v\u00ec s\u1edf h\u1eefu\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, h\u1ecd ch\u1ec9 s\u1edf h\u1eefu c\u00f4ng vi\u1ec7c.<\/p>\n<\/div>\n<h4><span id=\"LOImoDAU\">L\u1edcI\u00a0<span class=\"marker\">m\u1edf<\/span>\u00a0\u0110\u1ea6U<\/span><\/h4>\n<p><span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a015 n\u0103m k\u1ec3\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u t\u1eeb<\/span>\u00a0b\u1ed9 s\u00e1ch \u201cThe E-Myth\u201d xu\u1ea5t b\u1ea3n l\u1ea7n \u0111\u1ea7u.\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0t\u00f4i, \u0111\u00f3 l\u00e0 15 n\u0103m tr\u1ecdn v\u1eb9n. Trong qu\u00e3ng th\u1eddi gian \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">event<\/span>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0x\u1ea3y ra v\u1edbi gia \u0111\u00ecnh,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">cu\u1ed9c s\u1ed1ng<\/span>\u00a0c\u1ee7a t\u00f4i.\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0c\u00f3 nhi\u1ec1u \u0111i\u1ec1u k\u1ef3 di\u1ec7u, nhi\u1ec1u \u0111i\u1ec1u t\u1ed1t\u00a0<span class=\"marker\">xinh<\/span>, v\u00e0 c\u1ea3 nh\u1eefng\u00a0<span class=\"marker\">phi\u1ec1n mu\u1ed9n<\/span>. V\u00e0, n\u1ebfu c\u00e2u n\u00f3i c\u1ee7a nh\u00e2n v\u1eadt Don Juan trong Tales of Power (Nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ee9c m\u1ea1nh): \u201cS\u1ef1\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa ng\u01b0\u1eddi th\u01b0\u1eddng v\u00e0 chi\u1ebfn binh \u0111\u00f3 l\u00e0 chi\u1ebfn binh lu\u00f4n\u00a0<span class=\"marker\">xem<\/span>\u00a0m\u1ecdi th\u1ee9 l\u00e0 th\u1eed th\u00e1ch, trong khi ng\u01b0\u1eddi th\u01b0\u1eddng coi m\u1ecdi vi\u1ec7c\u00a0<span class=\"marker\">xung quanh<\/span>\u00a0ch\u1ec9 l\u00e0 \u0111i\u1ec1u may r\u1ee7i\u201d l\u00e0 \u0111\u00fang, th\u00ec t\u00f4i c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng. Nh\u01b0ng khi Ch\u00faa trao cho t\u00f4i s\u1ee9c m\u1ea1nh, t\u00f4i l\u1ea1i d\u0169ng c\u1ea3m\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t chi\u1ebfn binh.<br \/>Trong 15 n\u0103m \u0111\u00f3, t\u00f4i\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0g\u1eb7p nh\u1eefng\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>\u00a0nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng c\u0169ng thu \u0111\u01b0\u1ee3c nhi\u1ec1u\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0kh\u00f3 tin. T\u00f4i k\u1ebft h\u00f4n v\u1edbi Ilene, tr\u1edf th\u00e0nh cha c\u1ee7a hai \u0111\u1ee9a tr\u1ebb\u00a0<span class=\"marker\">gi\u1ecfi<\/span>, Sam v\u00e0 Alex Olivia (hi\u1ec7n nay t\u00f4i\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0c\u00f3 n\u0103m con). T\u00f4i \u0111i kh\u1eafp\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>, thuy\u1ebft tr\u00ecnh tr\u01b0\u1edbc h\u00e0ng tr\u0103m\u00a0<span class=\"marker\">ngh\u00ecn<\/span>\u00a0ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf \u1edf Australia, Canada, T\u00e2y Ban Nha, New Zealand, Nh\u1eadt B\u1ea3n, Puerto Rico, Mexico, Indonesia v\u00e0\u00a0<span class=\"marker\">hi\u1ec3n nhi\u00ean<\/span>\u00a0l\u00e0 c\u1ea3 nh\u1eefng\u00a0<span class=\"marker\">Tp<\/span>\u00a0<span class=\"marker\">to<\/span>\u00a0c\u1ee7a M\u1ef9. Tr\u00ean h\u1ebft, t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0\u00a0<span class=\"marker\">\u0111\u1ec3 \u00fd<\/span>\u00a0h\u1ebft m\u00ecnh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi quen.<br \/><span class=\"marker\">cu\u1ed1n s\u00e1ch<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a015 n\u0103m lao \u0111\u1ed9ng, c\u00f3 l\u1ebd l\u00e0 c\u1ea3 15 n\u0103m\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00f3<\/span>\u00a0n\u1eefa. Th\u1eddi gian t\u00f4i th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u2013 T\u1eadp \u0111o\u00e0n\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0E-Myth Worldwide l\u00e0 kho\u1ea3ng t\u00e1m n\u0103m tr\u01b0\u1edbc khi b\u1ed9 s\u00e1ch \u201cThe E-Myth\u201d xu\u1ea5t b\u1ea3n. T\u1eadp \u0111o\u00e0n E-Myth Worldwide gi\u00fap t\u00f4i c\u00f3 th\u00eam\u00a0<span class=\"marker\">kinh nghi\u1ec7m<\/span>\u00a0v\u1ec1 nh\u1eefng \u0111i\u1ec1u\u00a0<span class=\"marker\">chia s\u1ebb<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">b\u1ea1n \u0111\u1ecdc<\/span>\u00a0b\u1ed9 \u201cThe E-Myth \u2013 Nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1 doanh nghi\u1ec7p\u201d v\u00e0\u00a0<span class=\"marker\">quy\u1ec3n s\u00e1ch<\/span>\u00a0n\u00e0y.<br \/>Sau khi \u201cThe E-Myth\u201d xu\u1ea5t b\u1ea3n, nhi\u1ec1u\u00a0<span class=\"marker\">b\u1ea1n \u0111\u1ecdc<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0t\u00f4i ch\u1ec9 r\u00f5 nh\u1eefng\u00a0<span class=\"marker\">g\u00f3c c\u1ea1nh<\/span>\u00a0c\u1ee5 th\u1ec3 trong \u201cThe E-Myth\u201d \u0111\u1ec3 h\u1ecd\u00a0<span class=\"marker\">\u00e1p d\u1ee5ng<\/span>\u00a0t\u1ed1t h\u01a1n.\u00a0<span class=\"marker\">cu\u1ed1n s\u00e1ch<\/span>\u00a0n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u201cThe E-Myth\u201d \u0111\u1eb7t ra, qua \u0111\u00f3 t\u1ea1o\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0cho\u00a0<span class=\"marker\">\u0111\u1ed9c gi\u1ea3<\/span>\u00a0<span class=\"marker\">\u00e1p d\u1ee5ng<\/span>\u00a0v\u00e0o qu\u1ea3n tr\u1ecb\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">t\u01b0 duy<\/span>\u00a0s\u1eafc b\u00e9n h\u01a1n b\u1eb1ng\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0th\u1ea5u hi\u1ec3u c\u00e1c\u00a0<span class=\"marker\">quy t\u1eafc<\/span>\u00a0trong \u201cThe E-Myth\u201d.<br \/>V\u1edbi\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0\u0111\u00f3, t\u00f4i\u00a0<span class=\"marker\">ch\u0103m ch\u1ec9<\/span>\u00a0tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0nh\u1ea5t v\u1ec1 nh\u1eefng\u00a0<span class=\"marker\">nguy\u00ean t\u1eafc<\/span>\u00a0\u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong t\u1eebng ch\u01b0\u01a1ng th\u00f4ng qua\u00a0<span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0cu\u1ed9c\u00a0<span class=\"marker\">n\u00f3i chuy\u1ec7n<\/span>\u00a0v\u1edbi m\u1ed9t ph\u1ee5 n\u1eef\u00a0<span class=\"marker\">h\u00e0o h\u1ee9ng<\/span>, c\u00f4 Sarah (\u0111\u00e2y\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0l\u00e0 t\u00ean th\u1eadt c\u1ee7a c\u00f4). Sarah l\u00e0 ng\u01b0\u1eddi t\u00f4i\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0d\u00e0nh kh\u00e1 nhi\u1ec1u th\u1eddi gian g\u1eb7p g\u1ee1 trong nh\u1eefng n\u0103m qua.\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>, s\u1ef1 ki\u00ean nh\u1eabn, tr\u00ed tu\u1ec7 v\u00e0 ni\u1ec1m say m\u00ea c\u1ee7a Sarah gi\u00fap t\u00f4i\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>\u00a0nh\u1eefng th\u00e1ch th\u1ee9c trong vi\u1ec7c\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf. Khi gi\u00fap Sarah\u00a0<span class=\"marker\">kh\u1eafc ph\u1ee5c<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>\u00a0trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, t\u00f4i\u00a0<span class=\"marker\">c\u1ed1 g\u1eafng<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0r\u00f5 v\u1edbi\u00a0<span class=\"marker\">b\u1ea1n \u0111\u1ecdc<\/span>\u00a0<span class=\"marker\">quan ni\u1ec7m<\/span>\u00a0c\u1ee7a b\u1ed9 s\u00e1ch \u201cThe E-Myth\u201d. Hy v\u1ecdng Sarah v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a c\u00f4 s\u1ebd l\u00f4i cu\u1ed1n b\u1ea1n.<br \/>Nh\u01b0ng, tr\u01b0\u1edbc khi\u00a0<span class=\"marker\">gi\u1edbi thi\u1ec7u<\/span>\u00a0Sarah, t\u00f4i\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">chia s\u1ebb<\/span>\u00a0v\u1edbi b\u1ea1n m\u1ed9t s\u1ed1\u00a0<span class=\"marker\">suy ngh\u0129<\/span>\u00a0v\u1ec1 nh\u1eefng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf v\u00e0 ch\u1ee7 c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0n\u00e0y.<br \/>\u0110i\u1ec1u g\u00ec\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0n\u00ean m\u1ed9t ng\u01b0\u1eddi\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0xu\u1ea5t s\u1eafc?<br \/>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng h\u1ecfi t\u00f4i: \u201cNg\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0xu\u1ea5t s\u1eafc\u00a0<span class=\"marker\">gi\u1ecfi<\/span>\u00a0h\u01a1n nh\u1eefng\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>\u00a0\u1edf \u0111i\u1ec3m n\u00e0o?\u201d<br \/>Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi\u00a0<span class=\"marker\">ngh\u0129 suy<\/span>\u00a0th\u00f4ng th\u01b0\u1eddng,\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0c\u1ee7a t\u00f4i ch\u1ec9 ra r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc trong\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0do nh\u1eefng g\u00ec h\u1ecd bi\u1ebft m\u00e0 do l\u00f2ng ham m\u00ea\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0<span class=\"marker\">v\u0103n h\u00f3a<\/span>\u00a0d\u01b0\u1eddng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">v\u00f4 t\u1eadn<\/span>\u00a0c\u1ee7a h\u1ecd.<br \/>H\u1ea7u h\u1ebft c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">fail<\/span>\u00a0t\u00f4i g\u1eb7p ph\u1ea3i \u0111\u1ec1u\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0do ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0thi\u1ebfu\u00a0<span class=\"marker\">ki\u1ebfn th\u1ee9c<\/span>\u00a0t\u00e0i ch\u00ednh,\u00a0<span class=\"marker\">mkt<\/span>,\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0hay \u0111i\u1ec1u h\u00e0nh. N\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0bi\u1ebft h\u1ecd\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0h\u1ecdc ch\u00fang\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>.\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0\u1edf ch\u1ed7 h\u1ecd l\u1ea1i d\u00e0nh th\u1eddi gian v\u00e0 s\u1ee9c l\u1ef1c \u0111\u1ec3 b\u1ea3o v\u1ec7 nh\u1eefng g\u00ec h\u1ecd ngh\u0129 m\u00ecnh bi\u1ebft r\u00f5. Nh\u1eefng\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0v\u0129 \u0111\u1ea1i nh\u1ea5t t\u00f4i\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0g\u1eb7p \u0111\u1ec1u quy\u1ebft t\u00e2m \u0111i \u0111\u00fang h\u01b0\u1edbng cho d\u00f9 t\u1ed1n bao nhi\u00eau\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0\u0111i n\u1eefa.<br \/>Khi n\u00f3i t\u1edbi \u201ch\u00e0nh \u0111\u1ed9ng \u0111\u00fang\u201d, t\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0n\u00f3i t\u1edbi vi\u1ec7c\u00a0<span class=\"marker\">mua b\u00e1n<\/span>.<br \/>T\u00f4i\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">b\u1ea5m<\/span>\u00a0m\u1ea1nh l\u00e0 c\u00f2n c\u00f3 nh\u1eefng\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0v\u00e0 nh\u1eefng\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0cao h\u01a1n m\u00e0 \u201ch\u00e0nh \u0111\u1ed9ng \u0111\u00fang\u201d\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>. \u0110i\u1ec1u n\u00e0y\u00a0<span class=\"marker\">hi\u1ec3n nhi\u00ean<\/span>\u00a0l\u00e0 m\u1ed9t nguy\u00ean l\u00fd s\u1ed1ng c\u00f2n, m\u1ed9t ch\u00e2n l\u00fd chung.<br \/>\u0110i\u1ec1u \u0111\u00f3\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng\u00a0<span class=\"marker\">m\u1ed9t m\u00ecnh<\/span>\u00a0xu\u1ea5t ch\u00fang nh\u1ea5t thi\u1ebft ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0theo h\u01b0\u1edbng \u0111\u00f3. Nhi\u1ec1u ng\u01b0\u1eddi\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady. Th\u1eadm ch\u00ed k\u1ec3 c\u1ea3 khi h\u1ecd\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0theo h\u01b0\u1edbng \u0111\u00f3 nh\u01b0ng h\u1ecd\u00a0<span class=\"marker\">k<\/span>\u00a0n\u00f3i ra.\u00a0<span class=\"marker\">b\u00ean c\u1ea1nh \u0111\u00f3<\/span>, b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 trong t\u1eebng \u00e1nh m\u1eaft, c\u1eed ch\u1ec9 v\u00e0 l\u1eddi n\u00f3i c\u1ee7a h\u1ecd.<br \/>M\u1eb7t\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>, m\u1eb7c d\u00f9 lu\u00f4n\u00a0<span class=\"marker\">ki\u1ebfm t\u00ecm<\/span>\u00a0\u201cm\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 cao h\u01a1n\u201d, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc nh\u1ea5t trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc m\u00e0 t\u00f4i bi\u1ebft l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng v\u1eefng tr\u00ean m\u1eb7t \u0111\u1ea5t. H\u1ecd lu\u00f4n coi tr\u1ecdng chi ti\u1ebft, r\u1ea5t\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0vi\u1ec3n v\u00f4ng. H\u1ecd bi\u1ebft r\u1eb1ng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">th\u1ea5t b\u1ea1i<\/span>\u00a0khi\u00a0<span class=\"marker\">k<\/span>\u00a0\u0111\u1ea1t nh\u1eefng\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0cao c\u1ea3 b\u1eb1ng\u00a0<span class=\"marker\">c\u00f4ng th\u1ee9c<\/span>\u00a0cao si\u00eau, m\u00e0\u00a0<span class=\"marker\">fail<\/span>\u00a0do nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1ea5t trong doanh nghi\u1ec7p: tr\u00ean\u00a0<span class=\"marker\">\u0111i\u1ec7n tho\u1ea1i<\/span>, gi\u1eefa\u00a0<span class=\"marker\">KH<\/span>\u00a0v\u00e0 ng\u01b0\u1eddi\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>, t\u1ea1i qu\u1ea7y thu ng\u00e2n\u2026<br \/>Nh\u1eefng ng\u01b0\u1eddi xu\u1ea5t s\u1eafc hi\u1ec3u r\u1eb1ng\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0duy nh\u1ea5t \u0111\u1ec3\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">nhanh<\/span>\u00a0h\u01a1n l\u00e0\u00a0<span class=\"marker\">quy t\u1ee5<\/span>\u00a0v\u00e0o nh\u1eefng vi\u1ec7c nh\u1ecf nh\u1eb7t,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0v\u00e0 t\u1ebb nh\u1ea1t m\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0n\u00e0o c\u0169ng c\u00f3.<br \/>Nh\u1eefng vi\u1ec7c l\u1eb7t v\u1eb7t ch\u00e1n ng\u1eaft n\u00e0y khi \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0th\u1ef1c hi\u1ec7n t\u1ed1t s\u1ebd t\u1ea1o n\u00ean m\u1ed9t \u201ctinh ch\u1ea5t\u201d \u0111\u1eb7c bi\u1ec7t, m\u1ed9t ph\u1ea9m ch\u1ea5t gi\u00fap ph\u00e2n bi\u1ec7t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0xu\u1ea5t s\u1eafc v\u1edbi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0t\u1ea7m t\u1ea7m b\u1eadc trung.<br \/>Nh\u1eefng\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0v\u0129 \u0111\u1ea1i nh\u1ea5t ch\u1ec9\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0l\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c c\u00f4ng vi\u1ec7c, d\u00f9 l\u00e0 nh\u1ecf nh\u1ea5t.<br \/><span class=\"marker\">cu\u1ed1n s\u00e1ch<\/span>\u00a0n\u00e0y d\u00e0nh ri\u00eang cho ni\u1ec1m\u00a0<span class=\"marker\">th\u00edch th\u00fa<\/span>\u00a0\u0111\u00f3.<br \/><span class=\"marker\">quy\u1ec3n s\u00e1ch<\/span>\u00a0<span class=\"marker\">ch\u1ec9 d\u1eabn<\/span>\u00a0nh\u1eefng ai coi\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0xu\u1ea5t s\u1eafc\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t \u0111\u00f2i h\u1ecfi\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ng\u1eebng, m\u1ed9t cu\u1ed9c\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>, m\u1ed9t s\u1ef1 cam k\u1ebft ch\u1ee7 \u0111\u1ed9ng v\u1edbi nh\u1eefng\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, nh\u1eefng\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0khi\u1ebfn ch\u00fang ta ph\u1ea3i\u00a0<span class=\"marker\">kinh ng\u1ea1c<\/span>\u00a0v\u00e0 b\u1ed1i r\u1ed1i v\u00ec s\u1ef1\u00a0<span class=\"marker\">\u0111a d\u1ea1ng<\/span>,\u00a0<span class=\"marker\">ng\u1ea1c nhi\u00ean<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ph\u1ee9c t\u1ea1p<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0k\u1ec3 xi\u1ebft.<br \/><span class=\"marker\">ch\u1eafc ch\u1eafn<\/span>\u00a0ch\u00fang ta th\u01b0\u1eddng\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ngh\u0129 t\u1edbi\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>. V\u00ec theo\u00a0<span class=\"marker\">kinh nghi\u1ec7m<\/span>\u00a0c\u1ee7a t\u00f4i, nh\u1eefng \u0111i\u1ec3m \u0111\u00edch hay nh\u1eefng\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0trong\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0xu\u1ea5t s\u1eafc s\u1ebd ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh nh\u1eefng \u0111i\u1ec3m\u00a0<span class=\"marker\">xu\u1ea5t h\u00e0nh<\/span>\u00a0m\u1edbi.<br \/><span class=\"marker\">th\u00e0nh ra<\/span>,\u00a0<span class=\"marker\">quy\u1ec3n s\u00e1ch<\/span>\u00a0n\u00e0y s\u1ebd lu\u00f4n n\u00f3i v\u1ec1 s\u1ef1\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>, v\u1ec1 m\u1ed9t cu\u1ed9c ch\u01a1i\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">c\u00f3 khi n\u00e0o<\/span>\u00a0<span class=\"marker\">k\u1ebft th\u00fac<\/span>, v\u1ec1 s\u1ef1 ti\u1ebfn b\u1ed9\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ng\u1eebng trong\u00a0<span class=\"marker\">\u00fd ngh\u0129<\/span>\u00a0v\u00e0 nh\u1eadn th\u1ee9c.<br \/>T\u00f4i tin r\u1eb1ng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a ch\u00fang t\u00f4i\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0tr\u1edf th\u00e0nh t\u1ea5m g\u01b0\u01a1ng ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 nh\u1eefng g\u00ec c\u00f2n ch\u01b0a bi\u1ebft, \u0111\u1ec3\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0nh\u1eadn ch\u00ednh ch\u00fang t\u00f4i m\u1ed9t\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0ch\u00e2n th\u1ef1c, tr\u1ef1c di\u1ec7n. V\u00e0 t\u00f4i tin t\u01b0\u1edfng r\u1eb1ng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>\u00a0<span class=\"marker\">h\u1ea5p d\u1eabn<\/span>\u00a0cho vi\u1ec7c \u0111i theo con \u0111\u01b0\u1eddng \u0111\u00f3.<br \/>M\u1ed9t nh\u00e0 th\u00f4ng th\u00e1i t\u1eebng n\u00f3i: \u201cBi\u1ebft m\u00ecnh bi\u1ebft ta tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d. T\u00f4i t\u1eb7ng c\u00e2u ch\u00e2m ng\u00f4n \u0111\u00e1ng gi\u00e1 n\u00e0y cho nh\u1eefng\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>. Ch\u00fac c\u00e1c b\u1ea1n\u00a0<span class=\"marker\">thu\u1eadn ti\u1ec7n<\/span>\u00a0v\u00e0 may m\u1eafn.<br \/>T\u00f4i c\u0169ng\u00a0<span class=\"marker\">k\u00e9o<\/span>\u00a0th\u00eam\u00a0<span class=\"marker\">khuy\u1ebfn c\u00e1o<\/span>\u00a0c\u1ee7a m\u1ed9t h\u1ecdc gi\u1ea3 uy\u00ean b\u00e1c, \u00f4ng Anthony Greenbank, t\u00e1c gi\u1ea3 c\u1ee7a The Book of Survival (Cu\u1ed1n s\u00e1ch v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i): \u201c\u0110\u1ec3 v\u01b0\u1ee3t qua\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>,\u00a0<span class=\"marker\">k<\/span>\u00a0nh\u1ea5t thi\u1ebft anh\u00a0<span class=\"marker\">c\u1ea7n ph\u1ea3i c\u00f3<\/span>\u00a0ph\u1ea3n x\u1ea1 c\u1ee7a m\u1ed9t tay \u0111ua\u00a0<span class=\"marker\">ph\u01b0\u01a1ng th\u1ee9c<\/span>\u00a0I, hay c\u01a1 b\u1eafp c\u1ee7a Hercules, hay tr\u00ed \u00f3c c\u1ee7a Einstein,\u00a0<span class=\"marker\">kh\u00f4ng kh\u00f3 kh\u0103n<\/span>\u00a0anh ch\u1ec9 c\u1ea7n bi\u1ebft \u0111i\u1ec1u g\u00ec n\u00ean l\u00e0m\u201d.<\/p>\n<div class=\"e3lan e3lan-in-post2\">\n<h4><span id=\"i\">\u00a0<\/span><\/h4>\n<\/div>\n<div id=\"myDIV\">\n<h3><span id=\"Phan_I_E-MYTH_VA_CACcong_tyNHO_O_MY\">Ph\u1ea7n I: E-MYTH V\u00c0 C\u00c1C\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0NH\u1ece \u1ede M\u1ef8<\/span><\/h3>\n<h4><span id=\"1_NHUNG_NGO_NHAN_VEdoanh_nghiep\">1. NH\u1eeeNG NG\u1ed8 NH\u1eacN V\u1ec0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span><\/span><\/h4>\n<p>H\u1ecd say s\u01b0a v\u1edbi c\u00f4ng vi\u1ec7c,\u00a0<span class=\"marker\">v\u00ec th\u1ebf<\/span>\u00a0h\u1ecd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0nh\u1eadn ra m\u00ecnh\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">\u1edf n\u01a1i n\u00e0o<\/span>.<br \/>\u2013 ALDOUS HUXLEY<\/p>\n<p>E-Myth ch\u00ednh l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng ng\u1ed9 nh\u1eadn trong\u00a0<span class=\"marker\">mua b\u00e1n<\/span>. N\u00f3\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u0103n s\u00e2u b\u00e1m r\u1ec5 t\u1ea1i n\u01b0\u1edbc M\u1ef9.<br \/>Khi ngh\u0129 \u0111\u1ebfn m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111i\u1ec3n\u00a0<span class=\"marker\">h\u00ecnh<\/span>,\u00a0<span class=\"marker\">ng\u01b0\u1eddi \u0111\u1ecdc<\/span>\u00a0th\u01b0\u1eddng li\u00ean t\u01b0\u1edfng t\u1edbi b\u1ee9c tranh th\u1ea7n Hercules: m\u1ed9t chi\u1ebfn binh \u0111\u01a1n th\u01b0\u01a1ng \u0111\u1ed9c m\u00e3 ch\u1ed1ng l\u1ea1i s\u1ee9c m\u1ea1nh thi\u00ean nhi\u00ean, d\u0169ng c\u1ea3m \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi tr\u1edf ng\u1ea1i \u0111\u1ec3 bi\u1ebfn gi\u1ea5c m\u01a1 c\u00f3 m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0cho ri\u00eang m\u00ecnh th\u00e0nh hi\u1ec7n th\u1ef1c.<br \/>M\u1eb7c d\u00f9 nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady lu\u00f4n c\u00f3 trong\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>, nh\u01b0ng\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0m\u00e1ch b\u1ea3o t\u00f4i: s\u1ed1 n\u00e0y r\u1ea5t\u00a0<span class=\"marker\">hi\u1ebfm<\/span>.<br \/>Trong s\u1ed1 h\u00e0ng\u00a0<span class=\"marker\">ng\u00e0n<\/span>\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0t\u00f4i\u00a0<span class=\"marker\">h\u1ee3p t\u00e1c<\/span>\u00a0trong su\u1ed1t h\u01a1n 20 n\u0103m qua, c\u00f3 r\u1ea5t \u00edt\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0th\u1ef1c s\u1ef1. B\u1edfi v\u1edbi\u00a0<span class=\"marker\">t\u01b0 c\u00e1ch<\/span>\u00a0ng\u01b0\u1eddi\u00a0<span class=\"marker\">\u0111\u1ee9ng tr\u00ean \u0111\u1ec9nh<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, \u0111a ph\u1ea7n h\u1ecd \u0111\u1ec1u\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 \u0111\u01b0\u1ee3c t\u1ea7m\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>.<br \/>Nh\u01b0ng ch\u1eb3ng l\u1ebd\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ec1u\u00a0<span class=\"marker\">k<\/span>\u00a0tr\u1edf th\u00e0nh doanh nh\u00e2n? H\u1ecd c\u0169ng t\u1eebng kh\u1edfi s\u1ef1 s\u1ef1 nghi\u1ec7p\u00a0<span class=\"marker\">mua b\u00e1n<\/span>. Ch\u1eafc h\u1eb3n h\u1ecd t\u1eebng\u00a0<span class=\"marker\">ph\u1ea3i c\u00f3<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">\u01b0\u1edbc m\u01a1<\/span>\u00a0cho ri\u00eang m\u00ecnh khi\u1ebfn h\u1ecd d\u00e1m\u00a0<span class=\"marker\">\u0111\u1ed3ng \u00fd<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">nguy c\u01a1<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady. N\u1ebfu \u0111\u00fang v\u1eady th\u00ec\u00a0<span class=\"marker\">\u01b0\u1edbc mong<\/span>\u00a0\u0111\u00f3 gi\u1edd \u1edf \u0111\u00e2u? V\u00e0 r\u1ed3i\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">\u01b0\u1edbc mong<\/span>\u00a0\u0111\u00f3 l\u1ea1i c\u1ee9\u00a0<span class=\"marker\">h\u00f2a tan<\/span>\u00a0d\u1ea7n?\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a ri\u00eang m\u00ecnh gi\u1edd\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0\u1edf \u0111\u00e2u?<br \/>C\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t \u0111\u01a1n gi\u1ea3n:\u00a0<span class=\"marker\">tinh th\u1ea7n<\/span>\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0ch\u1ec9 t\u1ed3n t\u1ea1i trong m\u1ed9t kho\u1ea3nh kh\u1eafc. Ch\u1ec9 trong m\u1ed9t c\u00e1i nh\u00e1y m\u1eaft v\u00e0 sau \u0111\u00f3 bi\u1ebfn m\u1ea5t. Bi\u1ebfn m\u1ea5t\u00a0<span class=\"marker\">v\u0129nh vi\u1ec5n<\/span>, trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p.<br \/>V\u00e0 n\u1ebfu c\u00f3\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0t\u1ed3n t\u1ea1i \u0111i ch\u0103ng n\u1eefa, th\u00ec \u0111i\u1ec1u n\u00e0y c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t c\u00e2u chuy\u1ec7n t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c k\u1ec3 ra t\u1eeb\u00a0<span class=\"marker\">ngh\u0129 suy<\/span>\u00a0<span class=\"marker\">l\u1ed7i l\u1ea7m<\/span>\u00a0c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f2 d\u1eabm b\u01b0\u1edbc ch\u00e2n v\u00e0o\u00a0<span class=\"marker\">to\u00e0n c\u1ea7u<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>.<br \/>Nh\u1eefng\u00a0<span class=\"marker\">ngh\u0129 suy<\/span>\u00a0<span class=\"marker\">l\u1ed7i l\u1ea7m<\/span>\u00a0khi\u1ebfn ch\u00fang ta ph\u1ea3i tr\u1ea3 gi\u00e1, th\u1eadm ch\u00ed h\u01a1n nhi\u1ec1u l\u1ea7n\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0ch\u00fang ta t\u01b0\u1edfng t\u01b0\u1ee3ng, \u0111\u00f3 l\u00e0 ti\u00eau hao\u00a0<span class=\"marker\">g\u1ed1c<\/span>\u00a0l\u1ef1c, b\u1ecf l\u1ee1\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">phung ph\u00ed<\/span>\u00a0<span class=\"marker\">cu\u1ed9c s\u1ed1ng<\/span>.<br \/>T\u00f4i g\u1ecdi nh\u1eefng c\u00e2u chuy\u1ec7n t\u01b0\u1edfng t\u01b0\u1ee3ng, nh\u1eefng hi\u1ec3u l\u1ea7m \u0111\u00f3 l\u00e0 E-Myth, nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<br \/>V\u00e0 \u1edf M\u1ef9, E-Myth b\u1eaft\u00a0<span class=\"marker\">ngu\u1ed3n<\/span>\u00a0t\u1eeb m\u1ed9t ni\u1ec1m tin h\u1ebft s\u1ee9c l\u00e3ng m\u1ea1n:\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u00e1ng l\u1eadp<\/span>\u00a0ra c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf l\u00e0\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>, trong khi tr\u00ean\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0h\u1eb3n\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady.<br \/>V\u1eady ai l\u00e0 ng\u01b0\u1eddi l\u1eadp n\u00ean nh\u1eefng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf \u1edf M\u1ef9?<br \/>V\u00e0\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0h\u1ecd l\u1ea1i th\u00e0nh l\u1eadp doanh nghi\u1ec7p?<br \/>S\u1edf h\u1eefu\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span><br \/>\u0110\u1ec3 hi\u1ec3u r\u00f5 E-Myth v\u00e0\u00a0<span class=\"marker\">g\u1ed1c<\/span>\u00a0r\u1ec5 nh\u1eefng\u00a0<span class=\"marker\">quan ni\u1ec7m<\/span>\u00a0<span class=\"marker\">sai l\u1ea7m<\/span>, h\u00e3y\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">kinh doanh<\/span>, nh\u01b0ng\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0sau khi h\u1ecd\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0b\u01b0\u1edbc v\u00e0o\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0m\u00e0 l\u00e0\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00e2y<\/span>.<br \/>Tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u1edf v\u1ecb tr\u00ed n\u00e0o?<br \/>N\u1ebfu gi\u1ed1ng h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi t\u00f4i bi\u1ebft, th\u00ec ch\u1eafc h\u1eb3n b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0thu\u00ea cho m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0n\u00e0o \u0111\u00f3.<br \/>B\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c g\u00ec?<br \/><span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0l\u00e0 c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">\u0111a s\u1ed1<\/span>\u00a0nh\u1eefng ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o\u00a0<span class=\"marker\">kinh doanh<\/span>.<br \/>B\u1ea1n l\u00e0 th\u1ee3 m\u1ed9c, th\u1ee3 c\u01a1 kh\u00ed, hay th\u1ee3 ch\u1ebf t\u1ea1o m\u00e1y?<br \/>B\u1ea1n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0th\u1ee7 th\u01b0 hay th\u1ee3 x\u00e9n gi\u1ea5y, ng\u01b0\u1eddi v\u1ebd s\u01a1 \u0111\u1ed3 hay th\u1ee3 c\u1eaft t\u00f3c, ng\u01b0\u1eddi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u00e1nh hay l\u1eadp tr\u00ecnh vi\u00ean, b\u00e1c s\u1ef9 hay ng\u01b0\u1eddi vi\u1ebft s\u00e1ch k\u1ef9 thu\u1eadt, ho\u1ea1 s\u1ef9 \u0111\u1ed3 ho\u1ea1 hay k\u1ebf to\u00e1n, nh\u00e0\u00a0<span class=\"marker\">thi\u1ebft k\u1ebf<\/span>\u00a0n\u1ed9i th\u1ea5t hay th\u1ee3 s\u1eeda \u1ed1ng n\u01b0\u1edbc, ho\u1eb7c\u00a0<span class=\"marker\">nh\u00e2n vi\u00ean<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>.<br \/>Nh\u01b0ng d\u00f9 b\u1ea1n l\u00e0 ai th\u00ec b\u1ea1n c\u0169ng\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0m\u1ed9t c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n.<br \/>V\u00e0 d\u00f9 r\u1ea5t\u00a0<span class=\"marker\">gi\u1ecfi<\/span>\u00a0chuy\u00ean m\u00f4n, nh\u01b0ng b\u1ea1n l\u1ea1i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0thu\u00ea cho\u00a0<span class=\"marker\">m\u1ecdi ng\u01b0\u1eddi<\/span>.<br \/>R\u1ed3i m\u1ed9t ng\u00e0y, b\u1ed7ng nhi\u00ean c\u00f3 m\u1ed9t\u00a0<span class=\"marker\">event<\/span>\u00a0\u0111\u1eb7c bi\u1ec7t. H\u00f4m \u0111\u00f3\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0l\u00e0 m\u1ed9t ng\u00e0y\u00a0<span class=\"marker\">xinh<\/span>\u00a0tr\u1eddi, ng\u00e0y sinh nh\u1eadt b\u1ea1n, ng\u00e0y con b\u1ea1n t\u1ed1t nghi\u1ec7p trung h\u1ecdc, ng\u00e0y b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea5m s\u00e9c, ho\u1eb7c ng\u00e0y b\u1ea1n b\u1ecb s\u1ebfp l\u01b0\u1eddm ngu\u00fdt, ng\u00e0y b\u1ea1n c\u1ea3m th\u1ea5y s\u1ebfp\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">\u0111\u00e1nh gi\u00e1<\/span>\u00a0\u0111\u00fang c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n\u2026<br \/>B\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0x\u1ea3y ra. L\u00fac \u0111\u00f3 b\u1ea1n t\u1ef1 h\u1ecfi: \u201cM\u00ecnh\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u00f4ng vi\u1ec7c \u0111\u00f3 \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0g\u00ec?\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0m\u00ecnh l\u1ea1i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c cho g\u00e3 \u0111\u00f3? \u0110\u00fang l\u00e0 ch\u1ebft ti\u1ec7t! M\u00ecnh c\u0169ng hi\u1ec3u\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0ch\u1eb3ng k\u00e9m g\u00ec h\u1eafn. N\u1ebfu h\u1eafn c\u00f3\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0th\u00ec\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0m\u00ecnh l\u1ea1i kh\u00f4ng? B\u1ea5t k\u1ef3 k\u1ebb ngu ng\u1ed1c n\u00e0o c\u0169ng\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0\u0111i\u1ec1u h\u00e0nh\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. V\u00e0 m\u00ecnh\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c cho m\u1ed9t k\u1ebb\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ebf\u201d.<br \/>V\u00e0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a ri\u00eang m\u00ecnh.<br \/>B\u1ea1n ngh\u0129 \u0111\u1ebfn s\u1ef1 tho\u1ea3i m\u00e1i khi \u0111\u01b0\u1ee3c t\u1ef1 do\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0nh\u1eefng g\u00ec m\u00ecnh\u00a0<span class=\"marker\">like<\/span>.\u00a0<span class=\"marker\">suy t\u01b0<\/span>\u00a0\u0111\u00f3 theo b\u1ea1n kh\u1eafp m\u1ecdi\u00a0<span class=\"marker\">k\u00eanh<\/span>.<br \/>Nh\u01b0ng m\u1ed9t khi\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0v\u01b0\u1edbng v\u00e0o vi\u1ec7c\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, b\u1ea1n s\u1ebd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f2n r\u1ea3nh rang n\u1eefa.\u00a0<span class=\"marker\">hi\u1ec3n nhi\u00ean<\/span>\u00a0b\u1ea1n s\u1ebd r\u1ea5t b\u1eadn.<br \/>Nh\u01b0ng b\u1ea1n\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0quy\u1ebft \u0111\u1ecbnh ph\u1ea3i th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0ri\u00eang c\u1ee7a m\u00ecnh.<br \/>Gi\u1ea3 \u0111\u1ecbnh ch\u1ebft ng\u01b0\u1eddi<br \/>V\u1ea5t v\u1ea3 v\u1edbi vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, b\u1ea1n tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a gi\u1ea3 \u0111\u1ecbnh t\u1ec7 h\u1ea1i nh\u1ea5t\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0vi\u1ec7c\u00a0<span class=\"marker\">kinh doanh<\/span>.<br \/>Gi\u1ea3 \u0111\u1ecbnh n\u00e0y l\u00e0: n\u1ebfu b\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0t\u1ed1t c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, th\u00ec b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0th\u00e0nh l\u1eadp m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0\u0111\u00f3.<br \/>\u0110\u00f3 l\u00e0 gi\u1ea3 \u0111\u1ecbnh ch\u1ebft ng\u01b0\u1eddi b\u1edfi n\u00f3 ch\u1eb3ng \u0111\u00fang t\u00fd n\u00e0o.<br \/><span class=\"marker\">th\u1ef1c t\u1ebf<\/span>, \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0<span class=\"marker\">fail<\/span>\u00a0s\u00e2u xa c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<br \/>C\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n \u0111\u00f3 l\u00e0 hai\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau.<br \/>Nh\u01b0ng khi th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, nh\u00e0 chuy\u00ean m\u00f4n l\u1ea1i\u00a0<span class=\"marker\">k<\/span>\u00a0ngh\u0129 v\u1eady.\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0h\u1ecd,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0h\u1ecd s\u1edf h\u1eefu ch\u1ec9 l\u00e0\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c ch\u1ee9\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>.<br \/><span class=\"marker\">th\u00e0nh ra<\/span>\u00a0ngay c\u1ea3 c\u00e1c th\u1ee3 m\u1ed9c, th\u1ee3 \u0111i\u1ec7n, th\u1ee3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u00e1nh, k\u1ef9 s\u01b0, nh\u1ea1c c\u00f4ng r\u1ed3i c\u1ea3 th\u1ee3 h\u00e0n \u0111\u1ec1u tr\u1edf th\u00e0nh ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<br \/><span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0h\u1ecd \u0111\u1ec1u tin r\u1eb1ng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n s\u1ebd ngay l\u1eadp t\u1ee9c gi\u00fap h\u1ecd c\u00f3\u00a0<span class=\"marker\">\u0111\u1ee7<\/span>\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0\u0111i\u1ec1u h\u00e0nh m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0trong\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0t\u01b0\u01a1ng t\u1ef1.<br \/><span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>\u00a0ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady. Vi\u1ec7c hi\u1ec3u bi\u1ebft chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">\u01b0u th\u1ebf<\/span>, m\u00e0\u00a0<span class=\"marker\">ng\u01b0\u1ee3c l\u1ea1i<\/span>\u00a0c\u00f2n l\u00e0 m\u1ed9t b\u1ea5t l\u1ee3i.<br \/>B\u1edfi v\u00ec n\u1ebfu ng\u01b0\u1eddi ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0bi\u1ebft\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nh\u1eefng c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, anh ta s\u1ebd ph\u1ea3i h\u1ecdc\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">l\u00e0m sao<\/span>\u00a0\u0111\u1ec3 c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<br \/>Anh ta bu\u1ed9c ph\u1ea3i h\u1ecdc\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0\u0111i\u1ec1u h\u00e0nh\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>, ch\u1ee9\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0h\u1ecdc\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0t\u1ef1\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00e1c c\u00f4ng vi\u1ec7c trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<br \/>Khi nh\u00e0 chuy\u00ean m\u00f4n tu\u00e2n theo gi\u1ea3 \u0111\u1ecbnh ch\u1ebft ng\u01b0\u1eddi n\u00e0y, anh ta s\u1ebd\u00a0<span class=\"marker\">k<\/span>\u00a0tho\u00e1t kh\u1ecfi s\u1ef1 b\u1ee9c b\u00e1ch c\u1ee7a vai tr\u00f2 ng\u01b0\u1eddi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0thu\u00ea m\u00e0 c\u00f2n tr\u1edf th\u00e0nh n\u00f4 l\u1ec7 trong ch\u00ednh\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a m\u00ecnh.<br \/>T\u1eeb ch\u1ed7 ch\u1ec9\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n, anh ta ph\u1ea3i \u0111\u1ea3m nh\u1eadn c\u1ea3 nh\u1eefng vi\u1ec7c m\u00e0\u00a0<span class=\"marker\">ch\u00ednh m\u00ecnh<\/span>\u00a0c\u0169ng ch\u1eb3ng bi\u1ebft\u00a0<span class=\"marker\">l\u00e0m sao<\/span>.<br \/>B\u1edfi v\u00ec s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ed3ng ngh\u0129a v\u1edbi\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0m\u1ed9t vi\u1ec7c\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, nh\u01b0ng ch\u00ednh nh\u00e0 chuy\u00ean m\u00f4n l\u00e0 ng\u01b0\u1eddi ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">all<\/span>\u00a0nh\u1eefng c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u00f3.<br \/>V\u00e0 gi\u1ea5c m\u01a1\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u1ee7a nh\u00e0 chuy\u00ean m\u00f4n b\u1ed7ng ch\u1ed1c tr\u1edf th\u00e0nh \u00e1c m\u1ed9ng.<br \/><span class=\"marker\">Quan s\u00e1t<\/span>\u00a0m\u1ed9t c\u00f4 g\u00e1i tr\u1ebb n\u01b0\u1edbng b\u00e1nh.<br \/><span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u00f3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0c\u1eeda hi\u1ec7u b\u00e1n b\u00e1nh.<br \/>V\u00e0 th\u1ea5y ng\u01b0\u1eddi ph\u1ee5 n\u1eef tr\u1ebb tr\u1edf th\u00e0nh m\u1ed9t b\u00e0 gi\u00e0.<br \/>T\u00f4i g\u1eb7p Sarah khi c\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0ba n\u0103m. C\u00f4 n\u00f3i: \u201c\u0110\u00f3 l\u00e0 nh\u1eefng n\u0103m d\u00e0i nh\u1ea5t trong \u0111\u1eddi t\u00f4i\u201d.<br \/><span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0c\u1ee7a Sarah c\u00f3 t\u00ean\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0About Pies (Ch\u1ec9 To\u00e0n L\u00e0 B\u00e1nh \u2013 t\u00ean do t\u00e1c gi\u1ea3 \u0111\u1eb7t,\u00a0<span class=\"marker\">ch\u1eb3ng ph\u1ea3i<\/span>\u00a0t\u00ean th\u1eadt).<br \/>Nh\u01b0ng\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0c\u1ee7a Sarah th\u1ef1c s\u1ef1\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0l\u00e0 \u201cch\u1ec9 to\u00e0n l\u00e0 b\u00e1nh\u201d m\u00e0 ph\u1ea3i g\u1ecdi l\u00e0 \u201cch\u1ec9 to\u00e0n l\u00e0 c\u00f4ng vi\u1ec7c\u201d. T\u1ea1i \u0111\u00e2y, Sarah\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u00f4ng vi\u1ec7c c\u00f4 r\u1ea5t y\u00eau\u00a0<span class=\"marker\">like<\/span>\u00a0v\u00e0 c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c c\u00f4 ch\u01b0a\u00a0<span class=\"marker\">c\u00f3 khi n\u00e0o<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>.<br \/>Sarah n\u00f3i: \u201cTh\u1ef1c ra, t\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 gh\u00e9t\u00a0<span class=\"marker\">all<\/span>\u00a0vi\u1ec7c n\u00e0y (c\u00f4 dang hai c\u00e1nh tay) m\u00e0 t\u00f4i gh\u00e9t (c\u00f4\u00a0<span class=\"marker\">b\u1ea5m<\/span>\u00a0m\u1ea1nh), t\u00f4i gh\u00e9t c\u1ea3 vi\u1ec7c n\u01b0\u1edbng b\u00e1nh. T\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c khi ngh\u0129 v\u1ec1 nh\u1eefng chi\u1ebfc b\u00e1nh. T\u00f4i\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c m\u00f9i b\u00e1nh. T\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ecbu \u0111\u01b0\u1ee3c khi\u00a0<span class=\"marker\">xem<\/span>\u00a0nh\u1eefng chi\u1ebfc b\u00e1nh\u201d. V\u00e0 c\u00f4 b\u1eadt kh\u00f3c.<br \/>L\u00fac \u0111\u00f3 kh\u1eafp\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0th\u01a1m l\u1eebng m\u00f9i b\u00e1nh.<br \/><span class=\"marker\">\u0111ang<\/span>\u00a07h s\u00e1ng v\u00e0\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0About Pies s\u1ebd ph\u1ea3i\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0c\u1eeda trong 30 ph\u00fat n\u1eefa. Nh\u01b0ng t\u00e2m tr\u00ed Sarah\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u1edf m\u1ed9t\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>.<br \/>\u201cB\u00e2y gi\u1edd l\u00e0 \u201d, c\u00f4 n\u00f3i v\u00e0\u00a0<span class=\"marker\">qu\u00e9t<\/span>\u00a0t\u1ea1p d\u1ec1 lau n\u01b0\u1edbc m\u1eaft. \u201cAnh c\u00f3 bi\u1ebft t\u00f4i\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u1edf \u0111\u00e2y t\u1eeb 3h s\u00e1ng? V\u00e0 ph\u1ea3i d\u1eady t\u1eeb 2h \u0111\u1ec3\u00a0<span class=\"marker\">chu\u1ea9n<\/span>\u00a0b\u1ecb? V\u00e0 khi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0xong nh\u1eefng chi\u1ebfc b\u00e1nh, t\u00f4i\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">shop<\/span>, tr\u00f4ng h\u00e0ng,\u00a0<span class=\"marker\">\u0111\u1ec3 \u00fd<\/span>\u00a0kh\u00e1ch kh\u1ee9a, lau d\u1ecdn,\u00a0<span class=\"marker\">ph\u00e1 s\u1ea3n<\/span>, \u0111i ch\u1ee3, c\u00e2n \u0111\u1ed1i s\u1ed5 s\u00e1ch, t\u1edbi\u00a0<span class=\"marker\">bank<\/span>, \u0103n t\u1ed1i v\u00e0 l\u1ea1i\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0b\u00e1nh \u0111\u1ec3 mai n\u01b0\u1edbng, khi \u0111\u00f3\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0kho\u1ea3ng 9h 30\u2019 hay 10h t\u1ed1i. V\u00e0o gi\u1edd n\u00e0y,\u00a0<span class=\"marker\">m\u1ecdi ng\u01b0\u1eddi<\/span>\u00a0\u0111\u1ec1u ngh\u0129 l\u00e0 m\u1ed9t ng\u00e0y\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0tr\u00f4i qua,\u00a0<span class=\"marker\">th\u1ebf m\u00e0<\/span>\u00a0t\u00f4i\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0ng\u1ed3i l\u1ea1i v\u00e0\u00a0<span class=\"marker\">ngh\u0129 suy<\/span>\u00a0v\u1ec1 ti\u1ec1n thu\u00ea nh\u00e0 th\u00e1ng t\u1edbi.<br \/>\u201cT\u00f4i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0vi\u1ec7c \u0111\u00f3 (c\u00f4 l\u1ea1i dang r\u1ed9ng tay m\u1ed9t l\u1ea7n n\u1eefa,\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">b\u1ea5m<\/span>\u00a0m\u1ea1nh), v\u00ec nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u00e2n nh\u1ea5t c\u1ee7a t\u00f4i n\u00f3i r\u1eb1ng th\u1eadt \u0111i\u00ean r\u1ed3 n\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">m\u1edf<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">shop<\/span>\u00a0b\u00e1nh khi c\u00f3 tay\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">gi\u1ecfi<\/span>\u00a0\u0111\u1ebfn v\u1eady. T\u1ec7 h\u01a1n, t\u00f4i c\u0169ng\u00a0<span class=\"marker\">\u0111\u1ed3ng \u00fd<\/span>\u00a0v\u1edbi h\u1ecd. T\u00f4i cho r\u1eb1ng \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">kh\u00f4ng gian<\/span>\u00a0gi\u00fap t\u00f4i tho\u00e1t kh\u1ecfi c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">kh\u1ee7ng khi\u1ebfp<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>. T\u00f4i cho r\u1eb1ng \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0\u0111\u1ec3 t\u00f4i t\u1ef1 do\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c t\u00f4i\u00a0<span class=\"marker\">like<\/span>\u00a0cho ch\u00ednh m\u00ecnh\u201d.<br \/>C\u00f4 l\u1ea1i kh\u00f3c khi\u1ebfn t\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0ng\u1eaft l\u1eddi.<br \/>Nh\u01b0ng\u00a0<span class=\"marker\">k<\/span>, c\u00f4 \u0111\u00e1 v\u00e0o chi\u1ebfc l\u00f2 n\u01b0\u1edbng\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0tr\u01b0\u1edbc m\u1eb7t.<br \/>\u201cCh\u1ebft ti\u1ec7t\u201d, c\u00f4 b\u1ef1c t\u1ee9c.<br \/>\u201cCh\u1ebft ti\u1ec7t! Ch\u1ebft ti\u1ec7t! Ch\u1ebft ti\u1ec7t!\u201d<br \/>C\u00f4 \u0111\u00e1 chi\u1ebfc l\u00f2 m\u1ed9t l\u1ea7n n\u1eefa sau \u0111\u00f3 ng\u1ed3i s\u1ee5p xu\u1ed1ng, th\u1edf d\u00e0i, v\u00f2ng tay \u00f4m\u00a0<span class=\"marker\">l\u1ea5y<\/span>\u00a0ng\u01b0\u1eddi,\u00a0<span class=\"marker\">g\u1ea7n nh\u01b0<\/span>\u00a0<span class=\"marker\">v\u00f4 v\u1ecdng<\/span>.<br \/>\u201cT\u00f4i ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0g\u00ec b\u00e2y gi\u1edd?\u201d, c\u00f4 n\u00f3i th\u1ea7m.<br \/>Sarah d\u1ef1a l\u01b0ng v\u00e0o t\u01b0\u1eddng, m\u1eaft\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0v\u00e0o nh\u1eefng ng\u00f3n ch\u00e2n. Chi\u1ebfc \u0111\u1ed3ng h\u1ed3 treo t\u01b0\u1eddng ph\u00e1t ra ti\u1ebfng t\u00edch t\u1eafc r\u1ea5t\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0ph\u00e1 tan\u00a0<span class=\"marker\">k<\/span>\u00a0kh\u00ed v\u1eafng l\u1eb7ng. T\u00f4i\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0nghe th\u1ea5y ti\u1ebfng \u00f4 t\u00f4 ch\u1ea1y tr\u00ean con ph\u1ed1 ph\u00eda tr\u01b0\u1edbc.\u00a0<span class=\"marker\">th\u00e0nh ph\u1ed1<\/span>\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0th\u1ee9c gi\u1ea5c. M\u1eb7t tr\u1eddi chi\u1ebfu ch\u00f3i chang qua chi\u1ebfc c\u1eeda k\u00ednh\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u00fat b\u1ee5i, chi\u1ebfu l\u00ean s\u00e0n g\u1ed7 s\u1ed3i ph\u00eda tr\u01b0\u1edbc qu\u1ea7y thanh to\u00e1n b\u00f3ng lo\u00e1ng.<br \/>T\u00f4i\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0nh\u1eefng h\u1ea1t b\u1ee5i trong n\u1eafng, nh\u1eefng h\u1ea1t b\u1ee5i l\u01a1 l\u1eedng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0ch\u1edd Sarah n\u00f3i ti\u1ebfp.<br \/>C\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0ng\u1eadp s\u00e2u trong n\u1ee3 n\u1ea7n.<br \/>C\u00f4 d\u00e0nh\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0nh\u1eefng g\u00ec m\u00ecnh c\u00f3, c\u00f3 khi c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf \u0111\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0c\u00e1i\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0r\u1ea5t\u00a0<span class=\"marker\">xinh<\/span>\u00a0n\u00e0y.<br \/>S\u00e0n\u00a0<span class=\"marker\">shop<\/span>\u00a0\u0111\u01b0\u1ee3c l\u00e1t b\u1eb1ng g\u1ed7 s\u1ed3i t\u1ed1t nh\u1ea5t.<br \/>Nh\u1eefng chi\u1ebfc l\u00f2 c\u0169ng thu\u1ed9c lo\u1ea1i t\u1ed1t nh\u1ea5t.<br \/><span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0\u0111\u01b0\u1ee3c trang tr\u00ed r\u1ea5t\u00a0<span class=\"marker\">\u0111\u1eb9p<\/span>\u00a0v\u00e0 t\u1ed1n r\u1ea5t nhi\u1ec1u ti\u1ec1n.<br \/>C\u00f4 d\u00e0nh\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0t\u00e2m tr\u00ed cho\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0n\u00e0y, cho nh\u1eefng chi\u1ebfc b\u00e1nh. C\u00f4 y\u00eau\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0b\u00e1nh\u00a0<span class=\"marker\">k\u1ec3 t\u1eeb<\/span>\u00a0c\u00f2n b\u00e9, v\u00e0 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00ec s\u1ed1ng c\u00f9ng gia \u0111\u00ecnh truy\u1ec1n\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0khi tr\u01b0\u1edfng th\u00e0nh.<br \/>D\u00ec Sarah\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0l\u1ea5p \u0111\u1ea7y c\u0103n b\u1ebfp c\u1ee7a gia \u0111\u00ecnh, l\u1ea5p \u0111\u1ea7y tu\u1ed5i th\u01a1 c\u1ee7a Sarah b\u1eb1ng h\u01b0\u01a1ng th\u01a1m ng\u1eady c\u1ee7a nh\u1eefng chi\u1ebfc b\u00e1nh m\u1edbi n\u01b0\u1edbng. D\u00ec cho c\u00f4 th\u1ea5y s\u1ef1 di\u1ec7u k\u1ef3 c\u1ee7a quy tr\u00ecnh\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0b\u00e1nh: nh\u00e0o b\u1ed9t,\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0s\u1ea1ch l\u00f2 n\u01b0\u1edbng, r\u1eafc b\u1ed9t,\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0khay, c\u1eaft nh\u1eefng tr\u00e1i t\u00e1o, s\u01a1 ri, \u0111\u00e0o. \u0110\u00f3 l\u00e0 nh\u1eefng vi\u1ec7c th\u00fa v\u1ecb.<br \/>D\u00ec c\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0u\u1ed1n n\u1eafn c\u00f4 nh\u1eefng l\u00fac c\u00f4 v\u1ed9i v\u00e0ng\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0t\u1eaft c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>.<br \/>D\u00ec c\u00f4 nh\u1eafc \u0111i nh\u1eafc l\u1ea1i: \u201cSarah, ch\u00e1u y\u00eau qu\u00fd, ch\u00fang ta c\u00f3 nhi\u1ec1u th\u1eddi gian. N\u01b0\u1edbng b\u00e1nh\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 l\u00e0\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cho b\u00e1nh ch\u00edn, m\u00e0 l\u00e0\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0nh\u1eefng chi\u1ebfc b\u00e1nh th\u01a1m ngon\u201d.<br \/>V\u00e0 Sarah cho r\u1eb1ng d\u00ec c\u00f4 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00f4.<br \/>Nh\u01b0ng gi\u1edd \u0111\u00e2y, Sarah nh\u1eadn th\u1ea5y r\u1eb1ng n\u01b0\u1edbng b\u00e1nh\u00a0<span class=\"marker\">\u0111\u01a1n thu\u1ea7n<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0ch\u00edn b\u00e1nh.\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u00f4, vi\u1ec7c n\u01b0\u1edbng b\u00e1nh\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4 m\u1ea5t bao th\u1eddi gian.<br \/>T\u00f4i th\u1eadn tr\u1ecdng h\u01a1n b\u1edfi Sarah ng\u00e0y c\u00e0ng thu m\u00ecnh l\u1ea1i trong v\u1ecf \u1ed1c.<br \/>T\u00f4i bi\u1ebft l\u00f2ng c\u00f4 n\u1eb7ng tr\u0129u\u00a0<span class=\"marker\">suy ngh\u0129<\/span>\u00a0v\u00ec n\u1ee3 n\u1ea7n ch\u1ed3ng ch\u1ea5t, v\u00e0 c\u1ea3m th\u1ea5y\u00a0<span class=\"marker\">v\u00f4 v\u1ecdng<\/span>\u00a0khi\u00a0<span class=\"marker\">giao \u0111\u1ed9ng<\/span>\u00a0t\u00ecnh c\u1ea3nh n\u00e0y. Gi\u1edd n\u00e0y d\u00ec c\u00f4\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u1edf \u0111\u00e2u? Ai s\u1ebd ch\u1ec9 cho c\u00f4 ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec ti\u1ebfp theo?<br \/>T\u00f4i th\u1eadn tr\u1ecdng n\u00f3i: \u201cSarah,\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u0111\u1ebfn l\u00fac c\u1ea7n\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0x\u00e9t l\u1ea1i vi\u1ec7c\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0m\u1ed9t l\u1ea7n n\u1eefa.\u201d<br \/>V\u1edbi vi\u1ec7c s\u1edf h\u1eefu\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, nh\u00e0 chuy\u00ean m\u00f4n bi\u1ebfn c\u00f4ng vi\u1ec7c h\u1ecd y\u00eau\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0th\u00e0nh m\u1ed9t vi\u1ec7c\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>. C\u00f4ng vi\u1ec7c sinh ra t\u1eeb l\u00f2ng\u00a0<span class=\"marker\">\u0111am m\u00ea<\/span>\u00a0b\u1ed7ng tr\u1edf th\u00e0nh m\u1ed9t vi\u1ec7c r\u1ea5t nh\u1ecf trong m\u1edb c\u00f4ng vi\u1ec7c ch\u1eb3ng m\u1ea5y\u00a0<span class=\"marker\">quen thu\u1ed9c<\/span>\u00a0v\u00e0 ch\u1eb3ng\u00a0<span class=\"marker\">\u0111em l\u1ea1i<\/span>\u00a0h\u1ee9ng th\u00fa. Thay v\u00ec gi\u1eef \u0111\u01b0\u1ee3c n\u00e9t ri\u00eang bi\u1ec7t, th\u1ec3 hi\u1ec7n\u00a0<span class=\"marker\">skill<\/span>\u00a0<span class=\"marker\">m\u1edbi l\u1ea1<\/span>, khi b\u01b0\u1edbc v\u00e0o\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n n\u00e0y tr\u1edf n\u00ean t\u1ea7m th\u01b0\u1eddng, c\u1ed1t\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cho xong \u0111\u1ec3 nh\u01b0\u1eddng ch\u1ed7 cho nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>.<br \/>T\u00f4i n\u00f3i v\u1edbi Sarah r\u1eb1ng m\u1ecdi nh\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua t\u00ecnh c\u1ea3nh t\u01b0\u01a1ng t\u1ef1 khi s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<br \/><span class=\"marker\">tr\u01b0\u1edbc ti\u00ean<\/span>\u00a0l\u00e0 ni\u1ec1m vui,\u00a0<span class=\"marker\">k\u1ebf ti\u1ebfp<\/span>\u00a0l\u00e0 khi\u1ebfp\u00a0<span class=\"marker\">s\u1ee3<\/span>, sau \u0111\u00f3 l\u00e0 m\u1ec7t m\u1ecfi, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u1ea5t v\u1ecdng.<br \/>Sarah\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0t\u00f4i v\u1edbi c\u1ea3m gi\u00e1c khu\u00e2y kh\u1ecfa,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ec3 c\u00f4 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">share<\/span>\u00a0ch\u1ee9\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0b\u1ecb x\u00e9t \u0111o\u00e1n.<br \/>\u201cAnh c\u00f3\u00a0<span class=\"marker\">sdt<\/span>\u00a0c\u1ee7a t\u00f4i r\u1ed3i \u0111\u00fang kh\u00f4ng\u201d, c\u00f4 n\u00f3i, \u201cNh\u01b0ng t\u00f4i c\u1ea7n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec b\u00e2y gi\u1edd?\u201d<br \/>\u201cC\u00f4 h\u00e3y th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc m\u1ed9t\u201d, t\u00f4i tr\u1ea3 l\u1eddi: \u201cChuy\u00ean m\u00f4n\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0duy nh\u1ea5t c\u00f4 ph\u1ea3i\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>.\u201d<\/p>\n<h4><span id=\"2_Doanh_nhan_NHAcai_quanVA_NHA_CHUYEN_MON\">2. D<span class=\"marker\">oanh nh\u00e2n<\/span>, NH\u00c0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0V\u00c0 NH\u00c0 CHUY\u00caN M\u00d4N<\/span><\/h4>\n<p>Trong\u00a0<span class=\"marker\">cu\u1ed9c \u0111\u1eddi<\/span>, con ng\u01b0\u1eddi\u00a0<span class=\"marker\">n\u00ean c\u00f3<\/span>\u00a0r\u1ea5t nhi\u1ec1u ph\u1ea9m ch\u1ea5t, nhi\u1ec1u t\u00ednh\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>, nhi\u1ec1u \u201cc\u00e1i t\u00f4i\u201d (b\u1edfi v\u00ec\u00a0<span class=\"marker\">ng\u01b0\u1eddi ta<\/span>\u00a0\u0111\u1ec1u x\u01b0ng \u201ct\u00f4i\u201d khi n\u00f3i chuy\u1ec7n).<br \/>\u2013 JEAN VAYSSE<\/p>\n<p>Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0l\u00e0 c\u1ea3n tr\u1edf duy nh\u1ea5t \u0111\u1ec3\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>.\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>\u00a0h\u01a1n nhi\u1ec1u. \u0110\u00f3 l\u00e0, b\u00ean trong m\u1ed7i ng\u01b0\u1eddi ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ec1u c\u00f3 ba con ng\u01b0\u1eddi:\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>, Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n.<br \/>V\u00e0\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0c\u00e0ng\u00a0<span class=\"marker\">ph\u1ee9c t\u1ea1p<\/span>\u00a0h\u01a1n khi m\u1ed7i con ng\u01b0\u1eddi trong s\u1ed1 \u0111\u00f3 \u0111\u1ec1u\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0tr\u1edf th\u00e0nh ng\u01b0\u1eddi ch\u1ee7,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ai\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">m\u1ecdi ng\u01b0\u1eddi<\/span>\u00a0<span class=\"marker\">l\u00e0m ch\u1ee7<\/span>\u00a0m\u00ecnh.<br \/><span class=\"marker\">cho n\u00ean<\/span>\u00a0h\u1ecd c\u00f9ng nhau th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ec3 kh\u1ecfi ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0thu\u00ea cho c\u00e1c \u00f4ng ch\u1ee7.\u00a0<span class=\"marker\">tranh ch\u1ea5p<\/span>\u00a0<span class=\"marker\">t\u1eeb khi<\/span>\u00a0\u0111\u00f3.<br \/>\u0110\u1ec3 hi\u1ec3u nh\u1eefng\u00a0<span class=\"marker\">r\u01b0\u1eddm r\u00e0<\/span>\u00a0n\u1ea3y sinh\u00a0<span class=\"marker\">ntn<\/span>, ch\u00fang ta h\u00e3y\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0x\u00e9t\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">gi\u1eadn d\u1eef<\/span>\u00a0c\u1ee7a t\u1eebng con ng\u01b0\u1eddi b\u00ean trong ch\u00fang ta. H\u00e3y\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0hai nh\u00e2n v\u1eadt ch\u00fang ta \u0111\u1ec1u quen thu\u1ed9c: Anh ch\u00e0ng B\u00e9o v\u00e0 Anh ch\u00e0ng G\u1ea7y.<br \/><span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">bao gi\u1edd<\/span>\u00a0b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh \u0103n ki\u00eang ch\u01b0a?<br \/>M\u1ed9t bu\u1ed5i chi\u1ec1u th\u1ee9 B\u1ea3y, b\u1ea1n ng\u1ed3i tr\u01b0\u1edbc m\u00e0n\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0ti vi,\u00a0<span class=\"marker\">xem<\/span>\u00a0c\u00e1c l\u1ef1c s\u0129 \u0111ua t\u00e0i. B\u1ea1n kh\u00e2m ph\u1ee5c\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0ch\u1ecbu \u0111\u1ef1ng c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0s\u1ef1 kh\u00e9o l\u00e9o c\u1ee7a c\u00e1c l\u1ef1c s\u0129.<br \/>B\u1ea1n\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0\u0103n b\u00e1nh sandwich. \u0110\u00f3 l\u00e0 chi\u1ebfc b\u00e1nh th\u1ee9 hai t\u1eeb l\u00fac\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0ng\u1ed3i\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>,\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0\u0111\u00e2y kho\u1ea3ng hai ti\u1ebfng.<br \/>B\u1ea1n c\u1ea3m th\u1ea5y u\u1ec3 o\u1ea3i tr\u01b0\u1edbc nh\u1eefng g\u00ec\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0di\u1ec5n ra th\u00ec b\u1ed7ng nhi\u00ean, m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 b\u00ean trong b\u1ea1n th\u1ee9c d\u1eady v\u00e0 n\u00f3i: \u201cAnh\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec v\u1eady? H\u00e3y\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">b\u1ea3n th\u00e2n<\/span>. Anh b\u00e9o l\u1eafm r\u1ed3i. Th\u00e2n\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0anh k\u1ec1nh c\u00e0ng. H\u00e3y\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec \u0111\u1ec3\u00a0<span class=\"marker\">kh\u1eafc ph\u1ee5c<\/span>\u00a0\u0111i\u1ec1u \u0111\u00f3 \u0111i ch\u1ee9!\u201d<br \/>\u0110i\u1ec1u \u0111\u00f3 x\u1ea3y ra v\u1edbi\u00a0<span class=\"marker\">all<\/span>\u00a0ch\u00fang ta. M\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 b\u00ean trong ta th\u1ee9c d\u1eady, h\u1ecd c\u00f3 nh\u1eefng\u00a0<span class=\"marker\">ngh\u0129 suy<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0h\u1eb3n th\u00fac gi\u1ee5c ch\u00fang ta c\u1ea7n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec \u0111\u00f3 \u0111\u1ec3\u00a0<span class=\"marker\">refresh<\/span>. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ch\u00fang ta t\u1ea1m g\u1ecdi \u0111\u00f3 l\u00e0 Anh ch\u00e0ng G\u1ea7y.<br \/>Anh ch\u00e0ng G\u1ea7y l\u00e0 ai? Anh ta th\u01b0\u1eddng\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0nh\u1eefng t\u1eeb\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0\u201ck\u1ef7 lu\u1eadt\u201d, \u201ct\u1eadp luy\u1ec7n\u201d, \u201ct\u1ed5 ch\u1ee9c\u201d. Anh ch\u00e0ng G\u1ea7y l\u00e0 ng\u01b0\u1eddi\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0khoan nh\u01b0\u1ee3ng, lu\u00f4n cho m\u00ecnh l\u00e0 \u0111\u00fang v\u00e0 r\u1ea5t\u00a0<span class=\"marker\">kh\u00f3 t\u00ednh<\/span>.<br \/>Anh ch\u00e0ng G\u1ea7y gh\u00e9t cay gh\u00e9t \u0111\u1eafng ng\u01b0\u1eddi b\u00e9o. Anh ta\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 ch\u1ecbu n\u1ed5i vi\u1ec7c ng\u1ed3i y\u00ean m\u1ed9t ch\u1ed7. Anh ta lu\u00f4n c\u1ea7n v\u1eadn \u0111\u1ed9ng.<br \/>Anh ch\u00e0ng G\u1ea7y\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0l\u00ean ti\u1ebfng. H\u00e3y\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0nh\u1eefng \u0111i\u1ec1u g\u00ec s\u1ebd\u00a0<span class=\"marker\">refresh<\/span>.<br \/>B\u1ea1n d\u1ecdn s\u1ea1ch th\u1ee9c \u0103n\u00a0<span class=\"marker\">d\u1ec5<\/span>\u00a0g\u00e2y b\u00e9o ra kh\u1ecfi t\u1ee7 l\u1ea1nh. B\u1ea1n mua m\u1ed9t \u0111\u00f4i gi\u00e0y ch\u1ea1y m\u1edbi, m\u1ed9t qu\u1ea3 t\u1ea1, r\u1ed3i\u00a0<span class=\"marker\">t\u1eadp luy\u1ec7n<\/span>. B\u1ea1n c\u00f3 m\u1ed9t nh\u1ecbp s\u1ed1ng m\u1edbi. B\u1ea1n l\u00ean m\u1ed9t\u00a0<span class=\"marker\">plan<\/span>\u00a0luy\u1ec7n t\u1eadp: th\u1ee9c d\u1eady l\u00fac 5h s\u00e1ng, ch\u1ea1y ba c\u00e2y s\u1ed1, t\u1eafm n\u01b0\u1edbc l\u1ea1nh l\u00fac 6h, \u0103n s\u00e1ng v\u1edbi b\u00e1nh m\u00ec, c\u00e0 ph\u00ea \u0111en, n\u1eeda qu\u1ea3 b\u01b0\u1edfi; sau \u0111\u00f3 \u0111\u1ea1p xe \u0111i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>, v\u1ec1 nh\u00e0 l\u00fac 7h t\u1ed1i, ch\u1ea1y th\u00eam hai c\u00e2y s\u1ed1 n\u1eefa r\u1ed3i \u0111i ng\u1ee7 l\u00fac 10h. M\u1ecdi th\u1ee9\u00a0<span class=\"marker\">chung quanh<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0tr\u1edf n\u00ean\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0h\u1eb3n.<br \/>V\u00e0 b\u1ea1n thu \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0th\u1ef1c s\u1ef1 r\u00f5 r\u1ec7t. \u0110\u1ebfn \u0111\u00eam th\u1ee9 Hai, b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0gi\u1ea3m 2 kg. Khi ng\u1ee7 b\u1ea1n m\u01a1 \u0111\u1ebfn\u00a0<span class=\"marker\">th\u1eafng l\u1ee3i<\/span>\u00a0trong cu\u1ed9c \u0111ua marathon Boston.\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ch\u1ee9? V\u1edbi nh\u1eefng g\u00ec\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0di\u1ec5n ra,\u00a0<span class=\"marker\">chi\u1ebfn th\u1eafng<\/span>\u00a0ch\u1ec9 c\u00f2n l\u00e0\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0th\u1eddi gian.<br \/>T\u1ed1i th\u1ee9 Ba b\u1ea1n l\u1ea1i \u0111\u1ee9ng l\u00ean c\u00e2n. B\u1ea1n gi\u1ea3m th\u00eam 1 kg n\u1eefa. B\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 tin \u0111\u01b0\u1ee3c. Th\u1eadt\u00a0<span class=\"marker\">h\u00e0o h\u1ee9ng<\/span>.\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t c\u00e1i m\u00e1y gi\u1ea3m c\u00e2n v\u1eady.<br \/>V\u00e0o th\u1ee9 T\u01b0, b\u1ea1n c\u1ed1 d\u1ed1c th\u00eam s\u1ee9c. B\u1ea1n t\u1eadp th\u00eam 1 ti\u1ebfng v\u00e0o bu\u1ed5i s\u00e1ng, 1 ti\u1ebfng r\u01b0\u1ee1i v\u00e0o bu\u1ed5i t\u1ed1i.<br \/>B\u1ea1n n\u00f3ng l\u00f2ng ch\u1edd l\u00fac \u0111\u1ee9ng l\u00ean c\u00e2n. B\u1ea1n c\u1edfi b\u1ecf qu\u1ea7n \u00e1o, run r\u1ea9y trong ph\u00f2ng t\u1eafm, \u0111\u1ea7y h\u1ed3i h\u1ed9p\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0bi\u1ebft\u00a0<span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>\u00a0tr\u00ean c\u00e2n l\u00e0 bao nhi\u00eau. B\u1ea1n b\u01b0\u1edbc nh\u1eb9 l\u00ean c\u00e2n v\u00e0\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0xu\u1ed1ng. Nh\u01b0ng ch\u1eb3ng c\u00f3 g\u00ec\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>\u00a0c\u1ea3. B\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0gi\u1ea3m \u0111i m\u1ed9t l\u1ea1ng n\u00e0o.<br \/>N\u1ed7i th\u1ea5t v\u1ecdng\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0nhen\u00a0<span class=\"marker\">group<\/span>\u00a0trong b\u1ea1n. B\u1ea1n c\u1ea3m th\u1ea5y h\u01a1i b\u1ef1c m\u00ecnh. \u201cK\u1ebft qu\u1ea3 c\u1ee7a\u00a0<span class=\"marker\">ch\u0103m ch\u1ec9<\/span>\u00a0c\u1ee7a m\u00ecnh l\u00e0\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady \u01b0?\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0c\u1ee7a m\u1ed3 h\u00f4i, n\u01b0\u1edbc m\u1eaft l\u00e0\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady \u01b0? Th\u1eadt\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f4ng b\u1eb1ng\u201d. Nh\u01b0ng r\u1ed3i b\u1ea1n l\u1ea1i nh\u00fan vai. D\u00f9 sao, mai c\u0169ng l\u00e0 m\u1ed9t ng\u00e0y m\u1edbi. B\u1ea1n \u0111i ng\u1ee7 v\u00e0 quy\u1ebft t\u00e2m s\u1ebd\u00a0<span class=\"marker\">ch\u0103m ch\u1ec9<\/span>\u00a0h\u01a1n v\u00e0o th\u1ee9 N\u0103m. Nh\u01b0ng\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3\u00a0<span class=\"marker\">refresh<\/span>.<br \/>B\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec\u00a0<span class=\"marker\">refresh<\/span>\u00a0cho \u0111\u1ebfn s\u00e1ng th\u1ee9 N\u0103m.<br \/>Tr\u1eddi m\u01b0a.<br \/>C\u0103n ph\u00f2ng th\u00ec \u1ea9m \u01b0\u1edbt.<br \/>C\u00f3 g\u00ec \u0111\u00f3\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0m\u1ecdi khi. \u0110\u00f3 l\u00e0 c\u00e1i g\u00ec?<br \/>Trong ch\u1ed1c l\u00e1t b\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 nh\u1eadn ra \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<br \/>V\u00e0 r\u1ed3i b\u1ea1n nh\u1eadn ra: c\u00f3 m\u1ed9t con\u00a0<span class=\"marker\">ng\u01b0\u1eddi kh\u00e1c<\/span>\u00a0b\u00ean trong m\u00ecnh.<br \/>\u0110\u00f3 l\u00e0 Anh ch\u00e0ng B\u00e9o.<br \/>Anh ta\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0quay tr\u1edf l\u1ea1i. V\u00e0 anh ta\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0ch\u1ea1y.<br \/>Anh ta th\u1eadm ch\u00ed\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0b\u01b0\u1edbc xu\u1ed1ng kh\u1ecfi gi\u01b0\u1eddng. B\u00ean ngo\u00e0i tr\u1eddi r\u1ea5t l\u1ea1nh. \u201cCh\u1ea1y \u01b0? Anh \u0111\u1ecbnh \u0111\u00f9a \u0111\u1ea5y \u00e0?\u201d Anh ch\u00e0ng B\u00e9o\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec c\u1ea3. B\u00e0i t\u1eadp duy nh\u1ea5t anh ta th\u1ea5y h\u1ee9ng th\u00fa l\u00e0 \u0103n.<br \/>V\u00e0 th\u1eadt\u00a0<span class=\"marker\">b\u1ea5t ng\u1edd<\/span>, b\u1ea1n nh\u1eadn th\u1ea5y m\u00ecnh\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0\u0111\u1ee9ng tr\u01b0\u1edbc t\u1ee7 l\u1ea1nh,\u00a0<span class=\"marker\">chung quanh<\/span>\u00a0l\u00e0 b\u1ebfp.<br \/>L\u00fac n\u00e0y, \u0111\u1ed3 \u0103n l\u00e0 m\u1ed1i\u00a0<span class=\"marker\">\u0111\u1ec3 \u00fd<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0nh\u1ea5t c\u1ee7a b\u1ea1n.<br \/>Cu\u1ed9c \u0111ua marathon, c\u1ed7 m\u00e1y\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0gi\u1ea3m c\u00e2n, nh\u1eefng gi\u1ecdt m\u1ed3 h\u00f4i, nh\u1eefng qu\u1ea3 t\u1ea1, \u0111\u00f4i gi\u00e0y ch\u1ea1y\u2026\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f2n t\u1ed3n t\u1ea1i trong \u0111\u1ea7u b\u1ea1n n\u1eefa.<br \/>Anh ch\u00e0ng B\u00e9o\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0quay tr\u1edf l\u1ea1i. Anh ta\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0chi ph\u1ed1i con ng\u01b0\u1eddi b\u1ea1n.<br \/>\u0110i\u1ec1u \u0111\u00f3 x\u1ea3y ra v\u1edbi\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0ch\u00fang ta,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0bi\u1ebft bao nhi\u00eau l\u1ea7n. B\u1edfi v\u00ec ch\u00fang ta \u0111\u1ec1u ngh\u0129 r\u1eb1ng b\u00ean trong ch\u00fang ta ch\u1ec9 c\u00f3 m\u1ed9t con ng\u01b0\u1eddi.<br \/>Khi Anh ch\u00e0ng G\u1ea7y quy\u1ebft \u0111\u1ecbnh\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0m\u1ecdi th\u1ee9, ch\u00fang ta ngh\u0129 r\u1eb1ng\u00a0<span class=\"marker\">b\u1ea3n th\u00e2n<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3.<br \/>V\u00e0 r\u1ed3i Anh ch\u00e0ng B\u00e9o quay tr\u1edf l\u1ea1i v\u00e0\u00a0<span class=\"marker\">refresh<\/span>\u00a0theo chi\u1ec1u h\u01b0\u1edbng\u00a0<span class=\"marker\">tr\u00e1i l\u1ea1i<\/span>, ch\u00fang ta c\u0169ng ngh\u0129 r\u1eb1ng\u00a0<span class=\"marker\">ch\u00ednh m\u00ecnh<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3.<br \/>Th\u1ef1c ra\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0v\u1eady.<br \/>Anh ch\u00e0ng G\u1ea7y v\u00e0 Anh ch\u00e0ng B\u00e9o l\u00e0 hai con ng\u01b0\u1eddi ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau, v\u1edbi nhu c\u1ea7u, m\u1ed1i\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0v\u00e0 l\u1ed1i s\u1ed1ng r\u1ea5t\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau. \u0110\u00f3 l\u00e0\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0<span class=\"marker\">v\u00ec sao<\/span>\u00a0hai con ng\u01b0\u1eddi n\u00e0y\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u01b0a nhau.<br \/><span class=\"marker\">r\u1eafc r\u1ed1i<\/span>\u00a0\u1edf ch\u1ed7 khi b\u1ea1n l\u00e0 Anh ch\u00e0ng G\u1ea7y, b\u1ea1n ho\u00e0n to\u00e0n b\u1ecb chi ph\u1ed1i b\u1edfi nhu c\u1ea7u, m\u1ed1i\u00a0<span class=\"marker\">quan t\u00e2m<\/span>, l\u1ed1i s\u1ed1ng c\u1ee7a anh ta.<br \/>V\u00e0 khi c\u00f3 chuy\u1ec7n\u00a0<span class=\"marker\">k<\/span>\u00a0theo \u00fd Anh ch\u00e0ng G\u1ea7y x\u1ea3y ra,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0chi\u1ebfc c\u00e2n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0b\u1ea1n th\u1ea5t v\u1ecdng, th\u1eddi ti\u1ebft l\u1ea1nh h\u01a1n, hay ai \u0111\u00f3 m\u1eddi b\u1ea1n b\u00e1nh sandwich, Anh ch\u00e0ng B\u00e9o \u1ea9n n\u1ea5p b\u1ea5y l\u00e2u trong ng\u01b0\u1eddi b\u1ea1n s\u1ebd n\u1eafm\u00a0<span class=\"marker\">get<\/span>\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>\u00a0\u0111\u1ec3 chi ph\u1ed1i b\u1ea1n.<br \/>B\u1ea1n l\u1ea1i tr\u1edf th\u00e0nh Anh ch\u00e0ng B\u00e9o.<br \/>N\u00f3i\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>, khi b\u1ea1n l\u00e0 Anh ch\u00e0ng G\u1ea7y, b\u1ea1n lu\u00f4n\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra nh\u1eefng cam k\u1ebft bu\u1ed9c Anh ch\u00e0ng B\u00e9o ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0theo.<br \/><span class=\"marker\">ng\u01b0\u1ee3c l\u1ea1i<\/span>\u00a0khi b\u1ea1n l\u00e0 Anh ch\u00e0ng B\u00e9o, b\u1ea1n lu\u00f4n\u00a0<span class=\"marker\">mang<\/span>\u00a0ra nh\u1eefng cam k\u1ebft bu\u1ed9c Anh ch\u00e0ng G\u1ea7y ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0theo.<br \/>Ch\u00fang ta m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 gi\u1eef nh\u1eefng cam k\u1ebft v\u1edbi\u00a0<span class=\"marker\">ch\u00ednh m\u00ecnh<\/span>.\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0v\u00ec ch\u00fang ta\u00a0<span class=\"marker\">k<\/span>\u00a0d\u1ee9t kho\u00e1t hay\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u00e1ng tin c\u1eady, m\u00e0 b\u1edfi ch\u00fang ta\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0trong m\u00ecnh nh\u1eefng con\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>\u00a0nhau, n\u1ebfu y\u00eau c\u1ea7u con ng\u01b0\u1eddi n\u00e0y ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0theo con ng\u01b0\u1eddi kia, th\u00ec b\u00ean trong ch\u00ednh\u00a0<span class=\"marker\">b\u1ea3n th\u00e2n<\/span>\u00a0b\u1ea1n r\u1ea5t\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0x\u1ea9y ra m\u1ed9t\u00a0<span class=\"marker\">cu\u1ed9c chi\u1ebfn<\/span>.<br \/>B\u1ea5t k\u1ef3 ai t\u1eebng\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0cu\u1ed9c xung \u0111\u1ed9t gi\u1eefa Anh ch\u00e0ng B\u00e9o v\u00e0 Anh ch\u00e0ng G\u1ea7y \u0111\u1ec1u hi\u1ec3u t\u00f4i\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0n\u00f3i g\u00ec. Anh\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 l\u00e0 c\u1ea3 hai ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac, m\u1ed9t ng\u01b0\u1eddi s\u1ebd ph\u1ea3i nh\u01b0\u1ee3ng b\u1ed9.<br \/>V\u00e2ng, \u0111\u00f3 l\u00e0 xung \u0111\u1ed9t di\u1ec5n ra b\u00ean trong ng\u01b0\u1eddi ch\u1ee7 c\u1ee7a m\u1ecdi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf.<br \/>Nh\u01b0ng \u0111\u00f3 l\u00e0 cu\u1ed9c xung \u0111\u1ed9t ba chi\u1ec1u gi\u1eefa\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>, Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n.<br \/>V\u00e0\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0may l\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c\u00a0<span class=\"marker\">\u0111\u1ea5u tranh<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 ng\u01b0\u1eddi th\u1eafng. N\u1ebfu hi\u1ec3u s\u1ef1\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0bi\u1ec7t gi\u1eefa ba con ng\u01b0\u1eddi tr\u00ean, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>.<br \/><span class=\"marker\">nh\u00e0 kinh doanh<\/span><br \/><span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0l\u00e0 ng\u01b0\u1eddi bi\u1ebft\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0bi\u1ebfn nh\u1eefng \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng th\u00e0nh\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0\u0111\u1eb7c bi\u1ec7t.\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0l\u00e0 ng\u01b0\u1eddi bi\u1ebft\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0xa tr\u00f4ng r\u1ed9ng. H\u1ecd lu\u00f4n m\u01a1 m\u1ed9ng. H\u1ecd ch\u00ednh l\u00e0\u00a0<span class=\"marker\">g\u1ed1c<\/span>\u00a0n\u0103ng l\u01b0\u1ee3ng cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi, m\u1ed9t tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0s\u00e1ng l\u00ean ng\u1ecdn l\u1eeda cho t\u01b0\u01a1ng lai, m\u1ed9t ch\u1ea5t x\u00fac t\u00e1c cho nh\u1eefng\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>.<br \/><span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0lu\u00f4n h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai: H\u1ecd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0s\u1ed1ng trong qu\u00e1 kh\u1ee9, c\u0169ng\u00a0<span class=\"marker\">hi\u1ebfm c\u00f3<\/span>\u00a0khi s\u1ed1ng trong\u00a0<span class=\"marker\">cho \u0111\u1ebfn nay<\/span>. H\u1ecd h\u1ea1nh ph\u00fac nh\u1ea5t khi \u0111\u01b0\u1ee3c t\u1ef1 do\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0n\u00ean vi\u1ec5n c\u1ea3nh v\u1ec1 \u201c\u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra\u201d v\u00e0 \u201cx\u1ea3y ra khi n\u00e0o\u201d.<br \/>Trong khoa h\u1ecdc, t\u00ednh\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0trong nh\u1eefng\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0tr\u1eebu t\u01b0\u1ee3ng nh\u1ea5t\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eadt l\u00fd ph\u00e2n t\u1eed, to\u00e1n h\u1ecdc thu\u1ea7n tu\u00fd, v\u00e0 thi\u00ean v\u0103n h\u1ecdc l\u00fd thuy\u1ebft. Trong ngh\u1ec7 thu\u1eadt, t\u00ednh\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0n\u00e0y n\u1ed5i tr\u1ed9i \u1edf\u00a0<span class=\"marker\">ng\u00e0nh ngh\u1ec1<\/span>\u00a0tinh t\u1ebf c\u1ee7a nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">\u0111i \u0111\u1ea7u<\/span>. Trong\u00a0<span class=\"marker\">kinh doanh<\/span>,\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0l\u00e0 ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi, l\u00e0 nh\u00e0\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0v\u0129 \u0111\u1ea1i, l\u00e0 ng\u01b0\u1eddi s\u00e1ng\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0m\u1edbi \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o hay\u00a0<span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0n\u00ean nh\u1eefng\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0m\u1edbi, l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u1ea3\u00a0<span class=\"marker\">to\u00e0n c\u1ea7u<\/span>\u00a0ph\u1ea3i \u0111i theo m\u00ecnh\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0Sears Roebuck, Henry Ford, Tom Watson c\u1ee7a IBM v\u00e0 Ray Kroc c\u1ee7a Mc Donald\u2019s.<br \/><span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0trong m\u00ecnh nh\u1eefng ph\u1ea9m ch\u1ea5t s\u00e1ng t\u1ea1o, h\u1ecd\u00a0<span class=\"marker\">x\u1eed l\u00fd<\/span>\u00a0t\u1ed1t nh\u1ea5t trong nh\u1eefng t\u00ecnh hu\u1ed1ng\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">t\u1ea5t nhi\u00ean<\/span>, khu\u1ea5y \u0111\u1ed9ng t\u01b0\u01a1ng lai, bi\u1ebfn ti\u1ec1m n\u0103ng th\u00e0nh hi\u1ec7n th\u1ef1c, bi\u1ebfn l\u1ed9n x\u1ed9n th\u00e0nh h\u00e0i ho\u00e0.<br \/>M\u1ecdi t\u00ednh\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0m\u1ea1nh m\u1ebd c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0\u0111\u1ec1u \u0111\u1eb7c bi\u1ec7t c\u1ea7n s\u1ef1\u00a0<span class=\"marker\">ki\u1ec3m so\u00e1t<\/span>. V\u00ec s\u1ed1ng trong\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0t\u01b0\u01a1ng lai n\u00ean anh ta c\u1ea7n s\u1ef1\u00a0<span class=\"marker\">ki\u1ec3m so\u00e1t<\/span>\u00a0c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1ed1ng \u1edf\u00a0<span class=\"marker\">hi\u1ec7n gi\u1edd<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">t\u1ee5 h\u1ed9i<\/span>\u00a0v\u00e0o nh\u1eefng\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>\u00a0c\u1ee7a m\u00ecnh.<br \/>Lu\u00f4n\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>,\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0<span class=\"marker\">chuy\u1ec3n bi\u1ebfn<\/span>\u00a0nhi\u1ec1u th\u1ee9\u00a0<span class=\"marker\">xung quanh<\/span>, nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ea3o l\u1ed9n<\/span>\u00a0nh\u1eefng g\u00ec anh ta c\u00f3 trong nh\u1eefng d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh.<br \/><span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0l\u00e0,\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0th\u01b0\u1eddng nh\u1eadn th\u1ea5y m\u00ecnh\u00a0<span class=\"marker\">kh\u1ea9n tr\u01b0\u01a1ng<\/span>\u00a0v\u01b0\u1ee3t xa nh\u1eefng\u00a0<span class=\"marker\">ng\u01b0\u1eddi kh\u00e1c<\/span>. Anh ta c\u00e0ng v\u01b0\u1ee3t l\u00ean ph\u00eda tr\u01b0\u1edbc, c\u00e0ng c\u1ea7n nhi\u1ec1u\u00a0<span class=\"marker\">c\u1ed1 g\u1eafng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">d\u1eabn<\/span>\u00a0theo nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">tr\u1ee3 gi\u00fap<\/span>\u00a0anh ta.<br \/>L\u00fac \u0111\u00f3,\u00a0<span class=\"marker\">t\u1ea1o d\u1ef1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0quan trong kinh doanh: m\u1ed9t\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0v\u1edbi r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0nh\u01b0ng l\u1ea1i c\u00f3 \u00edt ng\u01b0\u1eddi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c.<br \/><span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0\u0111\u1eb7t ra l\u00e0\u00a0<span class=\"marker\">l\u00e0m sao<\/span>\u00a0\u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>\u00a0\u1ea5y?<br \/><span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0th\u01b0\u1eddng\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0\u0111\u00f3 l\u00e0 \u00e9p bu\u1ed9c, qu\u1ea5y r\u1ea7y, ph\u00ea b\u00ecnh, t\u00e2ng b\u1ed1c, t\u00e1n t\u1ec9nh, la h\u00e9t\u2026 v\u00e0 khi\u00a0<span class=\"marker\">all<\/span>\u00a0\u0111\u1ec1u\u00a0<span class=\"marker\">fail<\/span>\u00a0th\u00ec h\u1ecd h\u1ee9a h\u1eb9n b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec \u0111\u1ec3\u00a0<span class=\"marker\">th\u01b0\u1eddng xuy\u00ean<\/span>\u00a0theo \u0111u\u1ed5i\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>.<br \/><span class=\"marker\">so v\u1edbi<\/span>\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>,\u00a0<span class=\"marker\">h\u1ea7u nh\u01b0<\/span>\u00a0<span class=\"marker\">all<\/span>\u00a0<span class=\"marker\">m\u1ecdi ng\u01b0\u1eddi<\/span>\u00a0\u0111\u1ec1u l\u00e0 v\u1eadt c\u1ea3n tr\u00ean con \u0111\u01b0\u1eddng hi\u1ec7n th\u1ef1c h\u00f3a gi\u1ea5c m\u01a1 c\u1ee7a h\u1ecd.<br \/>Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span><br \/>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0l\u00e0 t\u00ednh\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>.\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 ho\u1ea1ch \u0111\u1ecbnh,\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 tr\u1eadt t\u1ef1,\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>.<br \/>Trong\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0\u0111\u01b0\u1ee3c v\u00ed\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0ng\u01b0\u1eddi \u0111i mua m\u1ed9t lo\u1ea1t nh\u1eefng chi\u1ebfc h\u1ed9p nh\u1ef1a,\u00a0<span class=\"marker\">mang<\/span>\u00a0v\u1ec1 ga-ra \u0111\u1ec3 ph\u00e2n lo\u1ea1i \u0111inh \u1ed1c, bu-l\u00f4ng v\u1edbi\u00a0<span class=\"marker\">k\u00edch<\/span>\u00a0c\u1ee1\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau theo tr\u1eadt t\u1ef1 \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0khi c\u1ea7n. Sau \u0111\u00f3, anh ta treo\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">d\u1ee5ng c\u1ee5<\/span>\u00a0\u0111\u00fang ch\u1ed7 c\u1ee7a n\u00f3. V\u00e0 \u0111\u1ec3\u00a0<span class=\"marker\">d\u0129 nhi\u00ean<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0b\u1ecb\u00a0<span class=\"marker\">\u0111\u1ea3o l\u1ed9n<\/span>, Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0v\u1ebd\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0c\u1ee7a t\u1eebng\u00a0<span class=\"marker\">tool<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0treo n\u00f3.<br \/>N\u1ebfu\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0lu\u00f4n s\u1ed1ng trong t\u01b0\u01a1ng lai, th\u00ec Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0l\u1ea1i lu\u00f4n s\u1ed1ng trong qu\u00e1 kh\u1ee9.<br \/><span class=\"marker\">ng\u00e0nh<\/span>\u00a0n\u00e0o\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">ki\u1ec3m so\u00e1t<\/span>\u00a0th\u00ec\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0\u0111\u00f3 Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0tr\u1eadt t\u1ef1.<br \/><span class=\"marker\">n\u01a1i<\/span>\u00a0n\u00e0o\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">refresh<\/span>,\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0\u0111\u00f3 Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">thi\u00ean h\u01b0\u1edbng<\/span>\u00a0gi\u1eef \u1ed5n \u0111\u1ecbnh.<br \/><span class=\"marker\">k\u00eanh<\/span>\u00a0n\u00e0o\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0lu\u00f4n\u00a0<span class=\"marker\">xem<\/span>\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>,\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0\u0111\u00f3 Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0l\u1ea1i th\u1ea5y nh\u1eefng\u00a0<span class=\"marker\">r\u01b0\u1eddm r\u00e0<\/span>.<br \/>Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0x\u00e2y m\u1ed9t ng\u00f4i nh\u00e0 v\u00e0 s\u1ed1ng \u1edf \u0111\u00f3 su\u1ed1t \u0111\u1eddi.<br \/><span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0x\u00e2y m\u1ed9t ng\u00f4i nh\u00e0 v\u00e0 sau khi\u00a0<span class=\"marker\">ho\u00e0n thi\u1ec7n<\/span>, h\u1ecd s\u1ebd l\u00ean\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0x\u00e2y ng\u00f4i nh\u00e0\u00a0<span class=\"marker\">ti\u1ebfp theo<\/span>.<br \/>Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">s\u1eafp \u0111\u1eb7t<\/span>\u00a0m\u1ecdi th\u1ee9 theo tr\u1eadt t\u1ef1, ng\u0103n n\u1eafp.\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0nh\u1eefng th\u1ee9 cho Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">b\u1ed1 tr\u00ed<\/span>. Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0lu\u00f4n theo sau\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">b\u1ed1 tr\u00ed<\/span>\u00a0m\u1edb h\u1ed7n \u0111\u1ed9n. N\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0th\u00ec c\u0169ng ch\u1eb3ng c\u00f3 s\u1ef1 l\u1ed9n x\u1ed9n cho Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0<span class=\"marker\">s\u1eafp \u0111\u1eb7t<\/span>.<br \/>N\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>,\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. N\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>, th\u00ec\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi.<br \/>Ch\u00ednh s\u1ef1\u00a0<span class=\"marker\">m\u00e2u thu\u1eabn<\/span>\u00a0trong th\u1ec3 th\u1ed1ng nh\u1ea5t gi\u1eefa s\u1ef1 vi\u1ec3n v\u00f4ng c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0v\u00e0 \u0111\u1ea7u \u00f3c\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>\u00a0c\u1ee7a Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">t\u1ea1o d\u1ef1ng<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>.<br \/>Nh\u00e0 chuy\u00ean m\u00f4n<br \/>Nh\u00e0 chuy\u00ean m\u00f4n l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c.<br \/>C\u01b0\u01a1ng l\u0129nh c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n l\u00e0: \u201cN\u1ebfu\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang, th\u00ec ph\u1ea3i t\u1ef1 l\u00e0m\u201d.<br \/>Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>. H\u1ecd th\u00e1o tung m\u1ecdi th\u1ee9 ra v\u00e0 l\u1eafp l\u1ea1i. H\u1ecd\u00a0<span class=\"marker\">k<\/span>\u00a0m\u01a1 m\u1ed9ng m\u00e0 lu\u00f4n g\u1eafn m\u00ecnh v\u00e0o c\u00f4ng vi\u1ec7c.<br \/>N\u1ebfu\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0s\u1ed1ng trong t\u01b0\u01a1ng lai v\u00e0 Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0s\u1ed1ng trong qu\u00e1 kh\u1ee9 th\u00ec Nh\u00e0 chuy\u00ean m\u00f4n s\u1ed1ng trong\u00a0<span class=\"marker\">hi\u1ec7n nay<\/span>. Anh ta\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0m\u1ecdi vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<br \/>Ch\u1eebng n\u00e0o c\u00f2n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c, ch\u1eebng \u0111\u00f3 Nh\u00e0 chuy\u00ean m\u00f4n c\u00f2n c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac. Nh\u01b0ng anh ta ch\u1ec9\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0t\u1eebng vi\u1ec7c m\u1ed9t. Anh ta bi\u1ebft r\u1eb1ng\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">\u0111\u1ed3ng th\u1eddi<\/span>\u00a0hai vi\u1ec7c, ch\u1ec9 c\u00f3 k\u1ebb \u0111i\u00ean m\u1edbi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady.\u00a0<span class=\"marker\">do \u0111\u00f3<\/span>, anh ta c\u1ee9 \u0111\u1ec1u \u0111\u1eb7n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c v\u00e0 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi\u00a0<span class=\"marker\">l\u00e0m ch\u1ee7<\/span>\u00a0\u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c.<br \/>\u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn Nh\u00e0 chuy\u00ean m\u00f4n nghi ng\u1edd nh\u1eefng ng\u01b0\u1eddi thu\u00ea anh ta\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c lu\u00f4n t\u00ecm\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0b\u1eaft anh ta\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nhi\u1ec1u c\u00f4ng vi\u1ec7c v\u01b0\u1ee3t qu\u00e1\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0v\u00e0 y\u00eau c\u1ea7u\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>.<br \/><span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">ngh\u0129 suy<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">c\u00f3 \u00edch<\/span>\u00a0khi\u00a0<span class=\"marker\">suy ngh\u0129<\/span>\u00a0d\u00e0nh cho c\u00f4ng vi\u1ec7c c\u1ea7n ph\u1ea3i\u00a0<span class=\"marker\">ho\u00e0n thi\u1ec7n<\/span>.<br \/><span class=\"marker\">th\u00e0nh ra<\/span>, anh ta nghi ng\u1edd nh\u1eefng \u00fd t\u01b0\u1edfng\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0ho\u1eb7c nh\u1eefng\u00a0<span class=\"marker\">quan ni\u1ec7m<\/span>\u00a0tr\u1eebu t\u01b0\u1ee3ng.<br \/>Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0m\u1ea5y\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0\u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng, h\u1ecd ch\u1ec9\u00a0<span class=\"marker\">t\u1ee5 h\u1ed9i<\/span>\u00a0v\u00e0o vi\u1ec7c \u201cl\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u00fd t\u01b0\u1edfng\u201d.<br \/><span class=\"marker\">so v\u1edbi<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0m\u1ecdi \u00fd t\u01b0\u1edfng, n\u1ebfu c\u00f3\u00a0<span class=\"marker\">tr\u1ecb gi\u00e1<\/span>\u00a0th\u00ec c\u1ea7n ph\u1ea3i c\u00f4 \u0111\u1ecdng th\u00e0nh\u00a0<span class=\"marker\">ph\u01b0\u01a1ng th\u1ee9c<\/span>\u00a0<span class=\"marker\">l\u00fd lu\u1eadn<\/span>. H\u1ecd ngh\u0129 v\u1eady c\u0169ng c\u00f3 l\u00fd c\u1ee7a h\u1ecd.<br \/>Nh\u00e0 chuy\u00ean m\u00f4n bi\u1ebft r\u1eb1ng n\u1ebfu thi\u1ebfu anh ta, m\u1ecdi vi\u1ec7c s\u1ebd tr\u1edf n\u00ean\u00a0<span class=\"marker\">r\u01b0\u1eddm r\u00e0<\/span>. B\u1edfi v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 ra \u00fd t\u01b0\u1edfng nh\u01b0ng ch\u1eb3ng c\u00f3 ai th\u1ef1c hi\u1ec7n c\u1ea3.<br \/>N\u00f3i\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>, trong khi\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0lu\u00f4n\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>, Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0lu\u00f4n\u00a0<span class=\"marker\">lo l\u1eafng<\/span>\u00a0th\u00ec Nh\u00e0 chuy\u00ean m\u00f4n lu\u00f4n suy ng\u1eabm.<br \/>Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">c\u01b0\u01a1ng quy\u1ebft<\/span>\u00a0gi\u1eef v\u1eefng l\u1eadp tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. H\u1ecd l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a m\u1ecdi truy\u1ec1n th\u1ed1ng\u00a0<span class=\"marker\">ki\u1ebfn th\u1ee9c<\/span>\u00a0v\u00e0 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. N\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 Nh\u00e0 chuy\u00ean m\u00f4n, m\u1ecdi \u00fd t\u01b0\u1edfng s\u1ebd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c.<br \/><span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>\u00a0\u0111\u1ec1u can thi\u1ec7p v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n.<br \/><span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0lu\u00f4n\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0nh\u1eefng ch\u01b0\u1edbng ng\u1ea1i cho Nh\u00e0 chuy\u00ean m\u00f4n b\u1eb1ng vi\u1ec7c ngh\u0129 ra c\u00e1c \u201c\u00fd t\u01b0\u1edfng m\u1edbi v\u0129 \u0111\u1ea1i\u201d.<br \/><span class=\"marker\">kh\u00f4ng nh\u1eefng th\u1ebf<\/span>, nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0nh\u1eefng c\u00f4ng vi\u1ec7c m\u1edbi v\u00e0 th\u00fa v\u1ecb cho Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>,\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">m\u1ed1i li\u00ean k\u1ebft<\/span>\u00a0hai b\u00ean c\u00f9ng c\u00f3 l\u1ee3i. Ti\u1ebfc r\u1eb1ng,\u00a0<span class=\"marker\">hi\u1ebfm c\u00f3<\/span>\u00a0khi m\u1ecdi vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0\u0111\u00f3.<\/p>\n<p>B\u1edfi v\u00ec trong\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>, h\u1ea7u h\u1ebft c\u00e1c \u00fd t\u01b0\u1edfng\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0\u0111\u1ec1u\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">tri\u1ec3n khai<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>. Nh\u00e0 chuy\u00ean m\u00f4n c\u1ea3m th\u1ea5y\u00a0<span class=\"marker\">phi\u1ec1n ph\u1ee9c<\/span>\u00a0v\u00e0 b\u1ef1c m\u00ecnh khi b\u1ecb gi\u00e1n \u0111o\u1ea1n nh\u1eefng \u0111i\u1ec1u c\u1ea7n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u1ec3 chuy\u1ec3n sang\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nh\u1eefng vi\u1ec7c m\u1edbi ch\u1eb3ng\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>.<br \/>Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0c\u0169ng c\u1ea3n tr\u1edf c\u00f4ng vi\u1ec7c c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n b\u1edfi anh ta lu\u00f4n\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0tr\u1eadt t\u1ef1 cho c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a \u201ch\u1ec7 th\u1ed1ng\u201d.<br \/>C\u00f4ng vi\u1ec7c l\u00e0\u00a0<span class=\"marker\">all<\/span>\u00a0nh\u1eefng g\u00ec con ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n.\u00a0<span class=\"marker\">b\u00ean c\u1ea1nh \u0111\u00f3<\/span>,\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>, c\u00f4ng vi\u1ec7c l\u00e0\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>,\u00a0<span class=\"marker\">do v\u1eady<\/span>\u00a0c\u00f4ng vi\u1ec7c c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">k<\/span>\u00a0l\u00e0 m\u1ed9t ph\u1ea7n trong \u0111\u00f3.<br \/>Nh\u01b0ng Nh\u00e0 chuy\u00ean m\u00f4n v\u1ed1n l\u00e0 ng\u01b0\u1eddi r\u1ea5t ngang ng\u1ea1nh n\u00ean anh ta \u0111\u00e2u ch\u1ecbu tu\u00e2n theo\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0\u0111\u1ed1i x\u1eed \u0111\u00f3.<br \/><span class=\"marker\">so v\u1edbi<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n, \u201ch\u1ec7 th\u1ed1ng\u201d l\u00e0 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 l\u1ea1nh l\u00f9ng v\u00e0 v\u00f4 c\u1ea3m. N\u00f3 c\u1ea3n tr\u1edf c\u00f4ng vi\u1ec7c c\u1ee7a anh ta.<br \/>Khi \u0111\u00f3, Nh\u00e0 chuy\u00ean m\u00f4n tr\u1edf th\u00e0nh tr\u1edf ng\u1ea1i trong\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>.\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n, Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0l\u1ea1i l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0hay qu\u1ea5y r\u1ea7y c\u1ea7n ph\u1ea3i tr\u00e1nh.<br \/><span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u1ea3 Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0l\u1ea1i ch\u00ednh l\u00e0 ng\u01b0\u1eddi\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0\u0111\u1ea9y h\u1ecd v\u00e0o\u00a0<span class=\"marker\">hi\u1ec7n tr\u1ea1ng<\/span>\u00a0<span class=\"marker\">m\u1edb b\u00f2ng bong<\/span>\u00a0n\u00e0y.<br \/><span class=\"marker\">th\u1ef1c t\u1ebf<\/span>,\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0ch\u00fang ta \u0111\u1ec1u c\u00f3 c\u1ea3 t\u00ednh\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>, Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n b\u00ean trong m\u00ecnh. N\u1ebfu ch\u00fang c\u00e2n b\u1eb1ng, ch\u00fang ta\u00a0<span class=\"marker\">s\u1ebd l\u00e0m<\/span>\u00a0\u0111\u01b0\u1ee3c nhi\u1ec1u vi\u1ec7c.<br \/><span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0s\u1ebd t\u1ef1 do h\u01b0\u1edbng t\u1edbi nh\u1eefng\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0m\u1edbi; Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0s\u1ebd c\u1ee7ng c\u1ed1\u00a0<span class=\"marker\">n\u1ec1n m\u00f3ng<\/span>\u00a0cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng; v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">s\u1ebd gi\u00fap<\/span>\u00a0c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n.<br \/>M\u1ed7i ng\u01b0\u1eddi s\u1ebd \u0111\u1ec1u\u00a0<span class=\"marker\">\u01b0ng \u00fd<\/span>\u00a0v\u1edbi c\u00f4ng vi\u1ec7c s\u1edf tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3\u00a0<span class=\"marker\">gi\u00fap s\u1ee9c<\/span>\u00a0cho\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0nh\u1ea5t.<br \/>Th\u1eadt \u0111\u00e1ng ti\u1ebfc,\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1ea5t \u00edt ng\u01b0\u1eddi b\u01b0\u1edbc v\u00e0o\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng \u0111\u00f3. Tr\u00ean\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>, c\u00e1c ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0th\u01b0\u1eddng ch\u1ec9\u00a0<span class=\"marker\">mang<\/span>\u00a0trong m\u00ecnh 10% ph\u1ea9m ch\u1ea5t c\u1ee7a\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>, 20% ph\u1ea9m ch\u1ea5t c\u1ee7a Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0v\u00e0 70% ph\u1ea9m ch\u1ea5t c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n.<br \/><span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0\u0111\u00e1nh th\u1ee9c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0b\u1eb1ng t\u1ea7m\u00a0<span class=\"marker\">Nh\u00ecn<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>.<br \/>Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0k\u00eau l\u00ean: \u201c\u1ed2,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 \u0111\u01b0\u1ee3c!\u201d<br \/>V\u00e0 trong l\u00fac hai ng\u01b0\u1eddi \u0111\u00f3\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">tranh lu\u1eadn<\/span>, Nh\u00e0 chuy\u00ean m\u00f4n n\u1eafm\u00a0<span class=\"marker\">qu\u00e9t<\/span>\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0\u0111\u1ec3 t\u1ef1 m\u00ecnh b\u01b0\u1edbc ch\u00e2n v\u00e0o\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>.<br \/><span class=\"marker\">ngo\u00e0i ra<\/span>,\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">ch\u1eb3ng ph\u1ea3i<\/span>\u00a0l\u00e0 theo \u0111u\u1ed5i\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, m\u00e0 c\u1ed1t l\u00e0 \u0111\u1ec3 tho\u00e1t kh\u1ecfi s\u1ef1\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0v\u00e0 Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>.<br \/><span class=\"marker\">so v\u1edbi<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n, khi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady, s\u1ebd\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f2n s\u1ebfp n\u00e0o ph\u00eda tr\u00ean h\u1ecd n\u1eefa.<br \/>Nh\u01b0ng\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, \u0111\u00f3 l\u00e0 th\u1ea3m ho\u1ea1, b\u1edfi v\u00ec ng\u01b0\u1eddi ch\u00e8o l\u00e1i con thuy\u1ec1n\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">k\u1ef9 n\u0103ng<\/span>\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>.<br \/>Sarah tr\u00f4ng c\u00f3 v\u1ebb h\u01a1i hoang\u00a0<span class=\"marker\">mang<\/span>.<br \/>\u201cT\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0hi\u1ec3u\u201d, c\u00f4 n\u00f3i. \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c n\u00e0y theo\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0kh\u00e1c?\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0duy nh\u1ea5t khi\u1ebfn t\u00f4i b\u01b0\u1edbc v\u00e0o\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0l\u00e0 v\u00ec t\u00f4i\u00a0<span class=\"marker\">like<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u00e1nh. N\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0v\u00ec l\u00fd\u00a0<span class=\"marker\">cho n\u00ean<\/span>\u00a0th\u00ec v\u00ec c\u00e1i g\u00ec?\u201d C\u00f4\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0t\u00f4i, tho\u00e1ng v\u1ebb ng\u1edd v\u1ef1c,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ec3 t\u00f4i\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cho t\u00ecnh c\u1ea3nh c\u1ee7a c\u00f4 c\u00e0ng tr\u1edf n\u00ean\u00a0<span class=\"marker\">ph\u1ee9c t\u1ea1p<\/span>\u00a0h\u01a1n.<br \/>\u201cN\u00e0o, ch\u00fang ta h\u00e3y c\u00f9ng ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3\u201d, t\u00f4i tr\u1ea3 l\u1eddi.<br \/>\u201cN\u1ebfu \u0111\u00fang l\u00e0 trong m\u1ed7i\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0\u0111\u1ec1u c\u00f3 ba ch\u1ee9\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0m\u1ed9t ph\u1ea9m ch\u1ea5t, th\u00ec c\u00f4\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1ef1 l\u1ed9n x\u1ed9n\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0\u0111\u1ebfn m\u1ee9c n\u00e0o kh\u00f4ng?\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>, m\u1ed9t con ng\u01b0\u1eddi b\u00ean trong c\u00f4\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u0111i\u1ec1u n\u00e0y, m\u1ed9t con\u00a0<span class=\"marker\">m\u1ecdi ng\u01b0\u1eddi<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u0111i\u1ec1u kia, v\u00e0 ng\u01b0\u1eddi th\u1ee9 ba l\u1ea1i\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0m\u1ed9t \u0111i\u1ec1u ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>, c\u00f4 s\u1ebd th\u1ea5y vi\u1ec7c \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 r\u1ed1i lo\u1ea1n\u00a0<span class=\"marker\">kinh kh\u1ee7ng<\/span>\u00a0\u0111\u1ebfn m\u1ee9c n\u00e0o. V\u00e0\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 nh\u1eefng con ng\u01b0\u1eddi b\u00ean trong m\u1edbi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0ch\u00fang ta l\u00fang t\u00fang, m\u00e0\u00a0<span class=\"marker\">all<\/span>\u00a0nh\u1eefng ng\u01b0\u1eddi ch\u00fang ta ti\u1ebfp x\u00fac:\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>,\u00a0<span class=\"marker\">nh\u00e2n vi\u00ean<\/span>, con c\u00e1i,\u00a0<span class=\"marker\">partner<\/span>, cha m\u1eb9,\u00a0<span class=\"marker\">b\u1ea1n b\u00e8<\/span>, ng\u01b0\u1eddi y\u00eau c\u1ee7a ch\u00fang ta \u0111\u1ec1u\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady. N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 \u0111\u00fang, th\u00ec nh\u1eefng g\u00ec c\u00f4 c\u1ea7n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0l\u00e0 ph\u1ea3i\u00a0<span class=\"marker\">Nh\u00ecn<\/span>\u00a0nh\u1eadn l\u1ea1i\u00a0<span class=\"marker\">ch\u00ednh m\u00ecnh<\/span>, t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi, t\u1eeb ngo\u00e0i v\u00e0o trong,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0x\u00e9t \u0111o\u00e1n m\u1ed9t\u00a0<span class=\"marker\">m\u1ecdi ng\u01b0\u1eddi<\/span>\u00a0v\u1eady. C\u00f4 s\u1ebd th\u1ea5y nh\u1eefng con ng\u01b0\u1eddi b\u00ean trong c\u00f4\u00a0<span class=\"marker\">x\u1eed s\u1ef1<\/span>\u00a0r\u1ea5t\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau. C\u00f4 s\u1ebd th\u1ea5y nh\u1eefng t\u00ednh\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0\u0111\u00f3\u00a0<span class=\"marker\">tranh \u0111\u1ea5u<\/span>, lo\u1ea1i b\u1ecf nhau b\u1eb1ng m\u1ecdi\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0\u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>.<br \/>\u201cTrong vi\u1ec7c\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, c\u00f4 s\u1ebd th\u1ea5y b\u00ean trong m\u00ecnh m\u1ed9t ng\u01b0\u1eddi\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0tr\u1eadt t\u1ef1; m\u1ed9t\u00a0<span class=\"marker\">ng\u01b0\u1eddi kh\u00e1c<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>\u00a0v\u1ec1 t\u01b0\u01a1ng lai; m\u1ed9t con ng\u01b0\u1eddi n\u1eefa l\u1ea1i\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ecbu nh\u00e0n r\u1ed7i, lu\u00f4n\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c, v\u00e0 c\u1ea3m th\u1ea5y t\u1ed9i l\u1ed7i n\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0g\u00ec c\u1ea3.<br \/>\u201cT\u00f3m l\u1ea1i, c\u00f4 s\u1ebd th\u1ea5y\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0b\u00ean trong m\u00ecnh\u00a0<span class=\"marker\">m\u01a1 \u01b0\u1edbc<\/span>\u00a0v\u00e0 l\u00ean\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span>, Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0trong c\u00f4 lu\u00f4n\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0duy tr\u00ec m\u1ecdi th\u1ee9\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0tr\u1eadt t\u1ef1 v\u1ed1n c\u00f3, v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n trong c\u00f4 khi\u1ebfn hai con ng\u01b0\u1eddi tr\u00ean ph\u00e1t \u0111i\u00ean. C\u00f4 s\u1ebd th\u1ea5y r\u1eb1ng\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 \u1edf ch\u1ed7\u00a0<span class=\"marker\">li\u00ean k\u1ebft<\/span>\u00a0gi\u1eefa nh\u1eefng con ng\u01b0\u1eddi b\u00ean trong c\u00f4\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00e2n b\u1eb1ng, m\u00e0\u00a0<span class=\"marker\">cu\u1ed9c s\u1ed1ng<\/span>\u00a0c\u1ee7a c\u00f4 l\u1ea1i\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0c\u00e2n b\u1eb1ng \u0111\u00f3. N\u1ebfu ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng th\u00ec b\u00ean trong c\u00f4\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0di\u1ec5n ra m\u1ed9t cu\u1ed9c\u00a0<span class=\"marker\">\u0111\u1ea5u tranh<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 k\u1ebb th\u1eafng cu\u1ed9c.<br \/>\u201cC\u00f4\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0th\u1ea5y m\u1ed9t trong nh\u1eefng con ng\u01b0\u1eddi b\u00ean trong c\u00f4 s\u1ebd l\u1ea5n \u00e1t v\u00e0 lu\u00f4n t\u00ecm\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0<span class=\"marker\">l\u00e0m ch\u1ee7<\/span>\u00a0nh\u1eefng con ng\u01b0\u1eddi c\u00f2n l\u1ea1i.\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>, n\u1ebfu\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0<span class=\"marker\">qu\u00e1 \u0111\u1ee7<\/span>\u00a0l\u00e2u, c\u00f4 s\u1ebd hi\u1ec3u\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0c\u1ee7a con ng\u01b0\u1eddi m\u1ea1nh m\u1ebd nh\u1ea5t \u1ea5y\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0<span class=\"marker\">cu\u1ed9c \u0111\u1eddi<\/span>\u00a0c\u00f4\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0\u0111\u1ebfn m\u1ee9c n\u00e0o. N\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng, v\u00e0 n\u1ebfu c\u1ea3 ba con ng\u01b0\u1eddi\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 nh\u1eefng\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0nhau \u0111\u1ec3\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>, th\u00ec\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a c\u00f4 c\u0169ng ch\u1eb3ng\u00a0<span class=\"marker\">\u0111em l\u1ea1i<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0n\u00e0o cho c\u00f4 m\u00e0 c\u00f2n ph\u1ea3n chi\u1ebfu s\u1ef1 thi\u1ebfu c\u00e2n b\u1eb1ng c\u1ee7a ch\u00ednh c\u00f4.<br \/>\u201cV\u00ec th\u1ebf, n\u1ebfu trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0duy tr\u00ec tr\u1eadt t\u1ef1 v\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c th\u00ec n\u00f3 s\u1ebd s\u1edbm b\u1ecb\u00a0<span class=\"marker\">\u0111\u00f3ng c\u1eeda<\/span>. Nh\u01b0ng n\u1ebfu\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nghi\u00eang v\u1ec1\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0hay Nh\u00e0 chuy\u00ean m\u00f4n th\u00ec nh\u1eefng tr\u1eadt t\u1ef1 m\u00e0 Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0duy tr\u00ec ch\u1eb3ng\u00a0<span class=\"marker\">d\u1eabn<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ebfn\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0t\u1ed1t\u00a0<span class=\"marker\">\u0111\u1eb9p<\/span>\u00a0n\u00e0o c\u1ea3.\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady s\u1ebd s\u1edbm gi\u1ea3i th\u1ec3.<br \/>\u201cV\u00e0 n\u1ebfu\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">t\u1eadp trung<\/span>\u00a0\u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng chuy\u00ean m\u00f4n,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0<span class=\"marker\">d\u1eabn<\/span>\u00a0\u0111\u01b0\u1eddng v\u00e0 Nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3n l\u00fd<\/span>\u00a0gi\u00e1m s\u00e1t, Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">s\u1ebd khi\u1ebfn<\/span>\u00a0vi\u1ec7c \u0111\u1ebfn ki\u1ec7t s\u1ee9c, h\u1ecd ch\u1ec9 bi\u1ebft ng\u00e0y mai\u00a0<span class=\"marker\">s\u1ebd gi\u00fap<\/span>\u00a0vi\u1ec7c t\u00edch c\u1ef1c h\u01a1n, r\u1ed3i ng\u00e0y kia, ng\u00e0y k\u00eca n\u1eefa\u2026 Sau \u0111\u00f3 h\u1ecd nh\u1eadn ra trong khi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c h\u1ecd\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0b\u1ecf qua nhi\u1ec1u vi\u1ec7c\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>, v\u00e0 khi quay l\u1ea1i th\u00ec\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0qu\u00e1 mu\u1ed9n\u201d.<br \/>Sarah\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0t\u00f4i v\u1edbi v\u1ebb ho\u00e0i nghi.<br \/>\u201cNh\u01b0ng t\u00f4i\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0Doanh nh\u00e2n\u201d, c\u00f4 n\u00f3i.<br \/>\u201cT\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0l\u00e0 n\u01b0\u1edbng b\u00e1nh.\u00a0<span class=\"marker\">all<\/span>\u00a0nh\u1eefng g\u00ec t\u00f4i\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u0169ng l\u00e0 n\u01b0\u1edbng b\u00e1nh,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0Nh\u00e0 chuy\u00ean m\u00f4n anh\u00a0<span class=\"marker\">gi\u1edbi thi\u1ec7u<\/span>. T\u00f4i ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0g\u00ec n\u1ebfu t\u00f4i\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 t\u1ed1 ch\u1ea5t c\u1ee7a Nh\u00e0\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0v\u00e0 Nh\u00e0 kinh doanh?\u201d<br \/>T\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 nh\u1ecbn c\u01b0\u1eddi. Th\u1eadt th\u00fa v\u1ecb! Cu\u1ed1i c\u00f9ng th\u00ec Sarah c\u0169ng t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, c\u00f4 nh\u1eadn ra m\u1ed9t con ng\u01b0\u1eddi b\u00ean trong\u00a0<span class=\"marker\">b\u1ea3n th\u00e2n<\/span>, con ng\u01b0\u1eddi\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00f3<\/span>\u00a0c\u00f4 ch\u01b0a t\u1eebng bi\u1ebft.<br \/>\u201cTr\u01b0\u1edbc khi k\u1ebft\u00a0<span class=\"marker\">b\u00e0n lu\u1eadn<\/span>\u00a0v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, Sarah \u1ea1, ch\u00fang ta h\u00e3y\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0x\u00e9t k\u1ef9 l\u01b0\u1ee1ng h\u01a1n nh\u1eefng g\u00ec\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0l\u00e0m\u201d, t\u00f4i \u0111\u00e1p.<br \/><span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0coi\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0l\u00e0 m\u1ed9t ph\u1ea7n t\u00e1ch r\u1eddi kh\u1ecfi ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. H\u1ecd \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:\u00a0<span class=\"marker\">v\u00ec sao<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0<span class=\"marker\">ng\u00e0nh ngh\u1ec1<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0n\u00e0y m\u00e0\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0<span class=\"marker\">ng\u00e0nh ngh\u1ec1<\/span>\u00a0kh\u00e1c?\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">shop<\/span>\u00a0b\u00e1nh ch\u1ee9\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0c\u01a1 s\u1edf ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb? N\u1ebfu c\u00f4 l\u00e0 th\u1ee3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u00e1nh, vi\u1ec7c\u00a0<span class=\"marker\">m\u1edf<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0b\u00e1nh\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u00f4 s\u1ebd\u00a0<span class=\"marker\">thu\u1eadn l\u1ee3i<\/span>\u00a0h\u01a1n. Nh\u01b0ng \u0111\u00f3 ch\u01b0a ph\u1ea3i \u0111i\u1ec1u\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>. N\u1ebfu c\u00f4 l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ee3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u00e1nh v\u00e0\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>, c\u00f4 ph\u1ea3i \u0111\u1eb7t nh\u1eefng\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0b\u00e1nh ra sau \u0111\u1ec3 ch\u00fa t\u00e2m t\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 ng\u01b0\u1eddi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0ph\u1ea3i bi\u1ebft.<br \/>C\u00f4 t\u1ef1 nh\u1ee7: \u201c\u0110\u00e3 \u0111\u1ebfn l\u00fac m\u00ecnh\u00a0<span class=\"marker\">t\u1ea1o d\u1ef1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">cu\u1ed9c \u0111\u1eddi<\/span>\u00a0m\u1edbi;\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0\u0111\u1ebfn l\u00fac m\u00ecnh th\u1eed th\u00e1ch tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0\u00a0<span class=\"marker\">\u0111\u1ecbnh d\u1ea1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">cu\u1ed9c s\u1ed1ng<\/span>\u00a0ho\u00e0n to\u00e0n m\u1edbi. V\u00e0 trong m\u1ed9t\u00a0<span class=\"marker\">to\u00e0n c\u1ea7u<\/span>\u00a0\u0111\u1ea7y \u1eafp nh\u1eefng\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0n\u00e0y,\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0t\u1ed1t nh\u1ea5t \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111i\u1ec1u \u0111\u00f3 l\u00e0 th\u00e0nh l\u1eadp m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. M\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>\u00a0m\u1ecdi th\u1ee9 m\u00ecnh c\u1ea7n, m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho d\u00f9 m\u00ecnh\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 m\u1eb7t \u1edf \u0111\u00f3, m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">ng\u01b0\u1eddi kh\u00e1c<\/span>\u00a0s\u1ebd c\u00f3\u00a0<span class=\"marker\">thi\u1ec7n c\u1ea3m<\/span>\u00a0ngay t\u1eeb l\u1ea7n \u0111\u1ea7u mua h\u00e0ng, v\u00e0 h\u1ecd s\u1ebd tr\u1edf l\u1ea1i v\u00ec s\u1ee9c\u00a0<span class=\"marker\">cu\u1ed1n h\u00fat<\/span>\u00a0\u0111\u1eb7c bi\u1ec7t c\u1ee7a n\u00f3. T\u00f4i t\u1ef1 h\u1ecfi\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0bi\u1ebft\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u00f3 s\u1ebd\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0th\u1ebf n\u00e0o?\u201d<br \/>T\u00f4i n\u00f3i v\u1edbi Sarah: \u201cC\u00e2u h\u1ecfi \u0111\u00f3 \u0111\u00fang l\u00e0 c\u00e2u h\u1ecfi c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>. T\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 c\u00e2u h\u1ecfi\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>, c\u00e2u h\u1ecfi\u00a0<span class=\"marker\">tr\u1ecdng t\u00e2m<\/span>\u00a0c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>.<br \/>\u201cV\u00ec v\u1eady, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0l\u00e0 lu\u00f4n\u00a0<span class=\"marker\">t\u00ecm t\u00f2i<\/span>\u00a0\u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0\u00a0<span class=\"marker\">mong \u01b0\u1edbc<\/span>, \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0trong qu\u00e1 kh\u1ee9 m\u00e0 l\u00e0 trong t\u01b0\u01a1ng lai\u201d, t\u00f4i\u00a0<span class=\"marker\">li\u00ean t\u1ee5c<\/span>, \u0111\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">doanh nh\u00e2n<\/span>\u00a0th\u1ef1c hi\u1ec7n ngay khi kh\u1edfi s\u1ef1\u00a0<span class=\"marker\">mua b\u00e1n<\/span>, v\u00e0 trong m\u1ecdi\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng\u00a0<span class=\"marker\">mua b\u00e1n<\/span>. T\u00f4i\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0bi\u1ebft. T\u00f4i\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0bi\u1ebft. T\u00f4i\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0bi\u1ebft.\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0m\u1ecdi nh\u00e0 ph\u00e1t minh.\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ecdi ngh\u1ec7 s\u1ef9, hay ngh\u1ec7 nh\u00e2n, hay c\u00e1c nh\u00e0 v\u1eadt l\u00fd.\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0b\u00e1nh. T\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 C\u00f4ng vi\u1ec7c T\u01b0\u01a1ng lai. \u201cT\u00f4i\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0bi\u1ebft\u201d, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u th\u01b0\u1eddng tr\u1ef1c trong\u00a0<span class=\"marker\">suy ngh\u0129<\/span>\u00a0c\u1ee7a m\u1ecdi Doanh nh\u00e2n\u201d.<br \/>Sarah\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0k\u00ecm n\u00e9n\u00a0<span class=\"marker\">x\u00fac c\u1ea3m<\/span>, nh\u01b0ng t\u00f4i th\u1ea5y tr\u00ean m\u00f4i c\u00f4 tho\u00e1ng hi\u1ec7n m\u1ed9t n\u1ee5 c\u01b0\u1eddi.<br \/>Cu\u1ed1i c\u00f9ng, c\u00f4 t\u1ef1 tin h\u1ecfi t\u00f4i: \u201cL\u00e0m th\u1ebf n\u00e0o t\u00f4i\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111i\u1ec1u \u0111\u00f3? N\u1ebfu t\u00f4i ph\u1ea3i th\u1ec3 hi\u1ec7n\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0th\u1ef1c th\u1ee5,\u00a0<span class=\"marker\">l\u00e0m sao<\/span>\u00a0t\u00f4i\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0<span class=\"marker\">k\u1ef9 n\u0103ng<\/span>\u00a0kinh doanh?\u201d<br \/>\u201cB\u00e2y gi\u1edd c\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0hi\u1ec3u th\u1ebf n\u00e0o l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a Doanh nh\u00e2n\u201d, t\u00f4i n\u00f3i. \u201c\u0110\u00f3 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi hay. V\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi, h\u00e3y\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0<span class=\"marker\">cho \u0111\u1ebfn nay<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a c\u00f4\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0n\u1eb1m\u00a0<span class=\"marker\">\u1edf \u0111\u00e2u<\/span>\u00a0trong v\u00f2ng \u0111\u1eddi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/p>\n<div class=\"code-block code-block-1\">\n<div id=\"div-gpt-ad-1551412065754-0\">\n<div id=\"google_ads_iframe_\/21622890900\/VN_downloadsach.com_res_article_belowsapo_300x250\/\/336x280_0__container__\"><img decoding=\"async\" class=\"cke_iframe\" title=\"IFrame\" src=\"data:image\/gif;base64,R0lGODlhAQABAPABAP\/\/\/wAAACH5BAEKAAAALAAAAAABAAEAAAICRAEAOw==\" alt=\"IFrame\" align=\"\" data-cke-realelement=\"%3Ciframe%20frameborder%3D%220%22%20height%3D%22250%22%20id%3D%22google_ads_iframe_%2F21622890900%2FVN_downloadsach.com_res_article_belowsapo_300x250%2F%2F336x280_0%22%20name%3D%22%22%20scrolling%3D%22no%22%20src%3D%22https%3A%2F%2Ftpc.googlesyndication.com%2Fsafeframe%2F1-0-37%2Fhtml%2Fcontainer.html%22%20title%3D%223rd%20party%20ad%20content%22%20width%3D%22300%22%20style%3D%22padding%3A%200px%3B%20margin%3A%200px%3B%20outline%3A%20none%3B%20list-style%3A%20none%3B%20border-width%3A%200px%3B%20border-style%3A%20initial%3B%20box-sizing%3A%20border-box%3B%20max-width%3A%20100%25%3B%20vertical-align%3A%20bottom%3B%22%3E%3C%2Fiframe%3E\" data-cke-real-node-type=\"1\" data-cke-real-element-type=\"iframe\" data-cke-resizable=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<h4><span id=\"3_Giai_doanPHOI_THAIgiai_doanCUA_CAC_NHA_CHUYEN_MON\">3. G<span class=\"marker\">iai \u0111o\u1ea1n<\/span>\u00a0PH\u00d4I THAI:\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0C\u1ee6A C\u00c1C NH\u00c0 CHUY\u00caN M\u00d4N<\/span><\/h4>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/img_5df48d5594753.jpg\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3\" title=\"\"><\/p>\n<p><span class=\"marker\">ng\u01b0\u1eddi xem<\/span>\u00a0th\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0con ng\u01b0\u1eddi, s\u1ebd\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>,\u00a0<span class=\"marker\">to<\/span>\u00a0l\u00ean v\u00e0\u00a0<span class=\"marker\">refresh<\/span>.<\/p>\n<p>Nh\u01b0ng \u0111\u00e1ng ti\u1ebfc l\u00e0 h\u1ea7u h\u1ebft c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0v\u1eadn h\u00e0nh theo \u0111\u00fang nguy\u00ean l\u00fd \u0111\u00f3.\u00a0<span class=\"marker\">tr\u00e1i l\u1ea1i<\/span>, c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ec1u \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0theo \u00fd\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0c\u1ee7a ng\u01b0\u1eddi ch\u1ee7,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u00fang v\u1edbi nh\u1eefng g\u00ec m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ea7n.<\/p>\n<p>\u0110i\u1ec1u c\u00e1c Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0hay\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>. Anh ta\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0nh\u1eefng vi\u1ec7c anh ta\u00a0<span class=\"marker\">like<\/span>, v\u00e0o nh\u1eefng l\u00fac anh ta tho\u1ea3i m\u00e1i, tho\u00e1t kh\u1ecfi r\u00e0ng bu\u1ed9c ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c cho s\u1ebfp.<\/p>\n<p>Nh\u01b0ng ti\u1ebfc r\u1eb1ng nh\u1eefng \u0111i\u1ec1u m\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0l\u1ea1i th\u01b0\u1eddng\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ee5p \u0111\u1ed5 ngay c\u1ea3 khi n\u00f3 ch\u01b0a ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>, h\u00e3y\u00a0<span class=\"marker\">xem<\/span>\u00a0x\u00e9t ba\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0c\u1ee7a m\u1ed9t doanh nghi\u1ec7p:\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0ph\u00f4i thai,\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0ch\u00edn mu\u1ed3i.<\/p>\n<p>Vi\u1ec7c hi\u1ec3u t\u1eebng\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0v\u00e0 nh\u1eefng di\u1ec5n bi\u1ebfn\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0c\u1ee7a ng\u01b0\u1eddi ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0trong t\u1eebng\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0l\u00e0 \u0111i\u1ec1u\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0\u0111\u1ec3 hi\u1ec3u\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0h\u1ea7u h\u1ebft c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>. T\u1eeb \u0111\u00f3, b\u1ea1n bi\u1ebft\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a m\u00ecnh\u00a0<span class=\"marker\">k<\/span>\u00a0n\u1eb1m trong s\u1ed1 \u0111\u00f3.<\/p>\n<p>S\u1ebfp\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f2n t\u1ed3n t\u1ea1i v\u00e0 b\u1ea1n, m\u1ed9t chuy\u00ean gia k\u1ef9 thu\u1eadt, \u0111\u01b0\u1ee3c t\u1ef1 do. Cu\u1ed1i c\u00f9ng, b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u00f4ng vi\u1ec7c y\u00eau\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0trong ch\u00ednh\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a m\u00ecnh. B\u1ea1n tr\u00e0n tr\u1ec1 hy v\u1ecdng.\u00a0<span class=\"marker\">xoay quang<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">tr\u00e0n ng\u1eadp<\/span>\u00a0tri\u1ec3n v\u1ecdng.\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0c\u1eadu h\u1ecdc sinh b\u01b0\u1edbc v\u00e0o k\u1ef3 ngh\u1ec9 h\u00e8, b\u1ea1n say s\u01b0a v\u1edbi t\u1ef1 do m\u1edbi t\u00ecm th\u1ea5y.<\/p>\n<p>Ban \u0111\u1ea7u,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n c\u0169ng ch\u1eb3ng c\u00f3 m\u1ea5y\u00a0<span class=\"marker\">ch\u00f4ng gai<\/span>. L\u00e0 Nh\u00e0 chuy\u00ean m\u00f4n, b\u1ea1n quen v\u1edbi vi\u1ec7c \u201cnh\u1eadn \u0111\u00fang nh\u1eefng g\u00ec \u0111\u00e1ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng\u201d.\u00a0<span class=\"marker\">v\u00ec th\u1ebf<\/span>\u00a0th\u1eddi gian b\u1ea1n d\u00e0nh cho\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0trong\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0ph\u00f4i thai r\u1ea5t\u00a0<span class=\"marker\">t\u00ecnh nguy\u1ec7n<\/span>\u00a0v\u00e0 \u0111\u1ea7y tr\u00e1ch nhi\u1ec7m. V\u00e0 b\u1ea1n r\u1ea5t l\u1ea1c quan. C\u00f3 vi\u1ec7c \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n. R\u1ed1t cu\u1ed9c, b\u1ea1n d\u00ednh ch\u1eb7t v\u00e0o c\u00f4ng vi\u1ec7c. B\u1ea1n lu\u00f4n ngh\u0129: \u201cC\u00f4ng vi\u1ec7c \u0111\u00f3 d\u00e0nh cho m\u00ecnh\u201d.<\/p>\n<p><span class=\"marker\">v\u00ec th\u1ebf<\/span>\u00a0b\u1ea1n c\u1ee9 h\u00f9ng h\u1ee5c\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c. 10, 12, 14 Gi\u1edd m\u1ed7i ng\u00e0y, b\u1ea3y ng\u00e0y trong tu\u1ea7n. Ngay c\u1ea3 khi \u1edf nh\u00e0, b\u1ea1n c\u0169ng\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c. M\u1ecdi\u00a0<span class=\"marker\">suy ngh\u0129<\/span>,\u00a0<span class=\"marker\">x\u00fac c\u1ea3m<\/span>\u00a0c\u1ee7a b\u1ea1n \u0111\u1ec1u\u00a0<span class=\"marker\">xoay quanh<\/span>\u00a0c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0<span class=\"marker\">m\u1edbi m\u1ebb<\/span>. Nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00f3 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed b\u1ea1n, b\u1ea1n d\u00e0nh tr\u1ecdn th\u1eddi gian \u0111\u1ec3\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0cho s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<\/p>\n<p>Nh\u01b0ng gi\u1edd \u0111\u00e2y b\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0nh\u1eefng g\u00ec m\u00ecnh bi\u1ebft m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng vi\u1ec7c ch\u01b0a bi\u1ebft. B\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0ra\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0m\u00e0 c\u00f2n ph\u1ea3i mua, b\u00e1n,\u00a0<span class=\"marker\">v\u1eadn t\u1ea3i<\/span>\u00a0ch\u00fang. Trong\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0ph\u00f4i thai, b\u1ea1n\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0ngh\u1ec7 s\u1ef9 tung h\u1ee9ng, b\u1ea1n tung h\u1ebft c\u00e1c qu\u1ea3 b\u00f3ng l\u00ean\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0trung v\u00e0 \u0111\u1ee1\u00a0<span class=\"marker\">qu\u00e9t<\/span>\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>.<\/p>\n<p>R\u1ea5t\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0\u0111\u1ec3 nh\u1eadn ra m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0trong\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0ph\u00f4i thai, \u0111\u00f3 l\u00e0 ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0g\u1eafn li\u1ec1n v\u1edbi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. N\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady, ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f2n\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/p>\n<p>Trong\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0n\u00e0y, th\u1eadm ch\u00ed\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u00f2n \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean theo t\u00ean b\u1ea1n: \u201cJOE\u2019S PLACE\u201d, \u201cTOMMY\u2019S JOINT\u201d, \u201cMARY\u2019S FINE FOODS\u201d \u0111\u1ec3\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0qu\u00ean b\u1ea1n l\u00e0 ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/p>\n<p>N\u1ebfu b\u1ea1n may m\u1eafn, ch\u1eb3ng bao l\u00e2u, c\u00f4ng s\u1ee9c c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">\u0111\u1ec1n \u0111\u00e1p<\/span>. B\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0t\u1ed1t. B\u1ea1n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c c\u1eadt l\u1ef1c.\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0qu\u00ean \u0111i\u1ec1u \u0111\u00f3. H\u1ecd s\u1ebd quay tr\u1edf l\u1ea1i. H\u1ecd\u00a0<span class=\"marker\">gi\u1edbi thi\u1ec7u<\/span>\u00a0cho b\u1ea1n m\u00ecnh. R\u1ed3i nh\u1eefng ng\u01b0\u1eddi b\u1ea1n l\u1ea1i\u00a0<span class=\"marker\">m\u00f4 t\u1ea3<\/span>\u00a0cho ng\u01b0\u1eddi b\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0v.v\u2026\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0\u0111\u1ec1u nh\u1eafc \u0111\u1ebfn Joe, Tommy v\u00e0 Mary.\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0\u0111\u1ec1u nh\u1eafc \u0111\u1ebfn b\u1ea1n.<\/p>\n<p>Li\u1ec7u b\u1ea1n c\u00f3 tin\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">nh\u1eadn x\u00e9t<\/span>\u00a0r\u1eb1ng\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0m\u1ed9t ai gi\u1ed1ng Joe, Tommy v\u00e0 Mary. Joe, Tommy v\u00e0 Mary\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a ch\u00fang t\u00f4i v\u1eady. H\u1ecd\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0\u0111\u1ec3 ki\u1ebfm ti\u1ec1n, Joe l\u00e0 ng\u01b0\u1eddi th\u1ee3 c\u1eeb nh\u1ea5t m\u00e0 t\u00f4i t\u1eebng t\u1edbi c\u1eaft t\u00f3c. Tommy l\u00e0 ng\u01b0\u1eddi th\u1ee3 in\u00a0<span class=\"marker\">\u0111\u1ee9ng \u0111\u1ea7u<\/span>\u00a0t\u00f4i t\u1eebng \u0111\u1ebfn in. Mary\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0ra nh\u1eefng chi\u1ebfc b\u00e1nh sandwich th\u1ecbt b\u00f2 vi\u00ean ngon nh\u1ea5t m\u00e0 t\u00f4i \u0111\u01b0\u1ee3c \u0103n.\u00a0<span class=\"marker\">KH<\/span>\u00a0c\u1ee7a b\u1ea1n r\u1ea5t\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0\u0111\u1ebfn v\u1edbi b\u1ea1n. H\u1ecd\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0gh\u00e9 qua, t\u1eebng \u0111o\u00e0n, t\u1eebng \u0111o\u00e0n.<\/p>\n<p>B\u1ea1n\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady!<\/p>\n<p>Nh\u01b0ng r\u1ed3i m\u1ecdi chuy\u1ec7n\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>. Ban \u0111\u1ea7u h\u01a1i kh\u00f3 nh\u1eadn th\u1ea5y, nh\u01b0ng d\u1ea7n tr\u1edf n\u00ean\u00a0<span class=\"marker\">r\u1ea1ch r\u00f2i<\/span>. B\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0t\u1ee5t l\u00f9i d\u1ea7n v\u1ec1 ph\u00eda sau. Nh\u1eefng vi\u1ec7c ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nhi\u1ec1u d\u1ea7n l\u00ean\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0c\u1ee7a b\u1ea1n.\u00a0<span class=\"marker\">KH<\/span>\u00a0t\u00ecm \u0111\u1ebfn r\u1ea5t \u0111\u00f4ng. H\u1ecd c\u1ea7n b\u1ea1n, h\u1ecd\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c v\u1edbi t\u1ed1c \u0111\u1ed9\u00a0<span class=\"marker\">kh\u1ee7ng khi\u1ebfp<\/span>.<\/p>\n<p>V\u00e0 r\u1ed3i \u0111i\u1ec1u t\u1ea5t y\u1ebfu\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0x\u1ea3y ra. B\u1ea1n, ngh\u1ec7 s\u1ef9 tung h\u1ee9ng,\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0r\u01a1i m\u1ed9t v\u00e0i qu\u1ea3 b\u00f3ng.<\/p>\n<p><span class=\"marker\">kh\u00f4ng<\/span>\u00a0g\u00ec\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0c\u1ee9u v\u00e3n \u0111i\u1ec1u n\u00e0y. Cho d\u00f9\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0\u0111\u1ebfn \u0111\u00e2u, b\u1ea1n\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 b\u1eaft \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u1ea5t c\u1ea3<\/span>\u00a0b\u00f3ng. Ni\u1ec1m say m\u00ea v\u1edbi\u00a0<span class=\"marker\">KH<\/span>\u00a0c\u1ee7a b\u1ea1n x\u1eb9p d\u1ea7n. Vi\u1ec7c giao h\u00e0ng tr\u01b0\u1edbc\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0\u0111\u00fang gi\u1edd nay th\u00e0nh tr\u1ec5.\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3 g\u00ec c\u00f2n \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0ban \u0111\u1ea7u.<\/p>\n<p>Nh\u1eefng ki\u1ec3u t\u00f3c Joe c\u1eaft\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f2n\u00a0<span class=\"marker\">xinh<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0tr\u01b0\u1edbc. \u201cT\u00f4i\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0c\u1eaft ng\u1eafn \u1edf \u0111\u1eb1ng sau ch\u1ee9\u00a0<span class=\"marker\">ch\u1eb3ng ph\u1ea3i<\/span>\u00a0\u1edf hai b\u00ean\u201d. \u201cT\u00f4i\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0l\u00e0 Fred, \u0111\u00f3 l\u00e0 anh trai t\u00f4i, v\u00e0 t\u00f4i c\u0169ng ch\u01b0a\u00a0<span class=\"marker\">bao gi\u1edd<\/span>\u00a0c\u1eaft ki\u1ec3u h\u00fai cua\u201d.<\/p>\n<p>Nh\u1eefng b\u1ea3n in c\u1ee7a Tommy\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng: ch\u1eef\u00a0<span class=\"marker\">k<\/span>\u00a0\u0111\u1ec1u, l\u1ed7i \u1ea5n lo\u00e1t, v\u1ec7t m\u1ef1c in, m\u00e0u ra\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u00fang, kh\u1ed5 gi\u1ea5y \u0111\u1eb7t sai. \u201cT\u00f4i\u00a0<span class=\"marker\">k<\/span>\u00a0\u0111\u1eb7t in danh thi\u1ebfp, t\u00f4i \u0111\u1eb7t in b\u00eca catalog\u201d. \u201cM\u00e0u h\u1ed3ng \u00e0? T\u00f4i b\u1ea3o in m\u00e0u n\u00e2u c\u01a1 m\u00e0\u201d.<\/p>\n<div class=\"code-block code-block-3\">\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/prkhongtonphi-1547631561.jpg\" alt=\"K\u1ebft qu\u1ea3 h\u00ecnh \u1ea3nh cho \u0111\u1ec3 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3\" title=\"\"><\/p>\n<\/div>\n<p>Nh\u1eefng chi\u1ebfc b\u00e1nh sandwich th\u1ecbt b\u00f2 vi\u00ean\u00a0<span class=\"marker\">to<\/span>\u00a0v\u00e0 th\u01a1m ngon c\u1ee7a Mary b\u1ed7ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0m\u00f3n pastrami (th\u1ecbt b\u00f2 hun kh\u00f3i t\u1ea9m gia v\u1ecb). \u201cKh\u00f4ng ph\u1ea3i anh h\u1ecfi mua pastrami \u00e0?\u201d M\u1ed9t gi\u1ecdng c\u00e1u k\u1ec9nh g\u1ecdi v\u1ecdng ra, \u201cB\u00e1nh sandwich pastrami c\u1ee7a t\u00f4i \u0111\u00e2u? \u0110\u00e2y l\u00e0 th\u1ecbt b\u00f2 vi\u00ean\u201d. V\u00e0 m\u1ed9t gi\u1ecdng n\u00f3i kh\u00e1c: \u201cSao l\u1ea1i c\u00f3 h\u1ea1t \u0111\u1eadu trong b\u00e1nh m\u1ef3 th\u1ecbt c\u1ee7a t\u00f4i?\u201d<\/p>\n<p>L\u00fac \u0111\u00f3 b\u1ea1n\u00a0<span class=\"marker\">s\u1ebd gi\u00fap<\/span>\u00a0g\u00ec? B\u1ea1n l\u1ea1i g\u1ed3ng m\u00ecnh l\u00ean\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c t\u00edch c\u1ef1c h\u01a1n. B\u1ea1n \u0111\u1ed5 nhi\u1ec1u th\u1eddi gian v\u00e0 s\u1ee9c l\u1ef1c h\u01a1n v\u00e0o c\u00f4ng vi\u1ec7c.<\/p>\n<p>N\u1ebfu\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00e2y<\/span>\u00a0m\u1ed7i ng\u00e0y b\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c 12 ti\u1ebfng th\u00ec gi\u1edd \u0111\u00e2y b\u1ea1n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c 14 ti\u1ebfng.<\/p>\n<p>N\u1ebfu\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00f3<\/span>\u00a0m\u1ed7i ng\u00e0y b\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c 14 ti\u1ebfng th\u00ec gi\u1edd \u0111\u00e2y b\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c 16 ti\u1ebfng.<\/p>\n<p>N\u1ebfu\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00f3<\/span>\u00a0m\u1ed7i ng\u00e0y b\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c 16 ti\u1ebfng th\u00ec gi\u1edd \u0111\u00e2y b\u1ea1n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c 20 ti\u1ebfng. Nh\u01b0ng\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 n\u00e0o h\u1ebft vi\u1ec7c.<\/p>\n<p>V\u00e0 th\u1eadt\u00a0<span class=\"marker\">b\u1ea5t ng\u1edd<\/span>\u00a0khi Joe, Tommy v\u00e0 Mary \u0111\u1ec1u \u01b0\u1edbc gi\u00e1\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 t\u00ean m\u00ecnh tr\u00ean\u00a0<span class=\"marker\">bi\u1ec3n hi\u1ec7u<\/span>. H\u1ecd\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u1ea9n n\u00e1u.<\/p>\n<p>V\u00e0o khuya ng\u00e0y th\u1ee9 B\u1ea3y, sau m\u1ed9t tu\u1ea7n\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c s\u00f4i \u0111\u1ed9ng, b\u1ea1n l\u1ea1i m\u1ea3i m\u00ea\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0s\u00e1ch v\u1edf\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0t\u00ecm m\u1ed9t c\u00e1i g\u00ec c\u00f3 \u00fd ngh\u0129a trong \u0111\u1ed1ng vi\u1ec7c h\u1ed7n \u0111\u1ed9n,\u00a0<span class=\"marker\">suy ngh\u0129<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0nh\u1eefng c\u00f4ng vi\u1ec7c b\u1ea1n ch\u01b0a\u00a0<span class=\"marker\">ho\u00e0n thi\u1ec7n<\/span>\u00a0trong tu\u1ea7n v\u1eeba qua, v\u00e0 nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0ch\u1edd b\u1ea1n trong tu\u1ea7n t\u1edbi. B\u1ea1n ch\u1ee3t nh\u1eadn ra\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">ho\u00e0n th\u00e0nh<\/span>\u00a0nh\u1eefng vi\u1ec7c \u0111\u00f3.\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0l\u00e0 b\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f2n\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0n\u00e0o \u0111\u1ec3 t\u1ef1 m\u00ecnh\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0ch\u1eebng \u1ea5y c\u00f4ng vi\u1ec7c.<\/p>\n<p>Trong ch\u1ed1c l\u00e1t, b\u1ea1n nh\u1eadn ra r\u1eb1ng vi\u1ec7c\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 c\u00e1i \u00f4ng S\u1ebfp m\u1edbi c\u1ee7a b\u1ea1n. Th\u1ebf l\u00e0\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0ch\u1eb3ng tho\u00e1t \u0111\u01b0\u1ee3c \u00f4ng S\u1ebfp tr\u00ean \u0111\u1ea7u.<\/p>\n<p><span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0ph\u00f4i thai s\u1ebd\u00a0<span class=\"marker\">ch\u1ea5m d\u1ee9t<\/span>\u00a0khi ng\u01b0\u1eddi ch\u1ee7 nh\u1eadn ra r\u1eb1ng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng theo\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0h\u1ecd\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>. \u0110\u1ec3\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0t\u1ed3n t\u1ea1i, n\u00f3 c\u1ea7n\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>.<\/p>\n<p>Khi nh\u1eadn ra \u0111i\u1ec1u \u0111\u00f3, th\u00ec c\u0169ng l\u00e0 l\u00fac b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0tr\u1ea3i qua nhi\u1ec1u\u00a0<span class=\"marker\">fail<\/span>\u00a0trong\u00a0<span class=\"marker\">mua b\u00e1n<\/span>.<\/p>\n<p>Nh\u1eefng \u0111i\u1ec1u x\u1ea3y ra\u00a0<span class=\"marker\">k\u1ebf ti\u1ebfp<\/span>\u00a0trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>.<\/p>\n<p>Sarah l\u1ea1i tr\u1edf v\u1ec1 v\u1edbi khu\u00f4n m\u1eb7t c\u1ee7a m\u1ed9t k\u1ebb\u00a0<span class=\"marker\">th\u1ea5t b\u1ea1i<\/span>. T\u00f4i\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0n\u00e9t m\u1eb7t\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady \u1edf v\u00f4 s\u1ed1\u00a0<span class=\"marker\">KH<\/span>. Khi Nh\u00e0 chuy\u00ean m\u00f4n tr\u1edf th\u00e0nh ch\u1ee7\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>, h\u1ecd c\u1ea3m th\u1ea5y\u00a0<span class=\"marker\">tuy\u1ec7t v\u1ecdng<\/span>. Th\u00e1ch th\u1ee9c d\u01b0\u1eddng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0qu\u00e1\u00a0<span class=\"marker\">l\u1edbn<\/span>. Nh\u01b0ng t\u00f4i c\u1ea3m nh\u1eadn Sarah s\u1ebd\u00a0<span class=\"marker\">tranh \u0111\u1ea5u<\/span>\u00a0v\u1edbi \u00fd t\u01b0\u1edfng v\u00e0 v\u1edbi\u00a0<span class=\"marker\">b\u1ea3n th\u00e2n<\/span>, cho \u0111\u1ebfn khi c\u00f4\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0\u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>C\u00f4 n\u00f3i: \u201cT\u00f4i ngh\u0129 r\u1eb1ng t\u00f4i\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">refresh<\/span>. L\u00e0 m\u1ed9t Nh\u00e0 chuy\u00ean m\u00f4n th\u00ec c\u00f3 g\u00ec sai? T\u00f4i\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0t\u1eebng say m\u00ea c\u00f4ng vi\u1ec7c m\u00ecnh\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>. V\u00e0 n\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0th\u00ec t\u00f4i\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0s\u1ebd y\u00eau\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0c\u00f4ng vi\u1ec7c \u0111\u00f3\u201d.<\/p>\n<p>\u201cT\u1ea5t nhi\u00ean l\u00e0\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady\u201d, t\u00f4i tr\u1ea3 l\u1eddi, \u201cv\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0c\u1ea7n b\u00e0n.<\/p>\n<p>\u201cS\u1ebd ch\u1eb3ng c\u00f3\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0g\u00ec x\u1ea3y ra khi c\u00f4 l\u00e0 m\u1ed9t Nh\u00e0 chuy\u00ean m\u00f4n. M\u1ecdi vi\u1ec7c ch\u1ec9 tr\u1edf n\u00ean\u00a0<span class=\"marker\">k<\/span>\u00a0\u1ed5n khi Nh\u00e0 chuy\u00ean m\u00f4n c\u0169ng\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. B\u1edfi v\u00ec khi Nh\u00e0 chuy\u00ean m\u00f4n tr\u1edf th\u00e0nh ch\u1ee7\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, s\u1ef1\u00a0<span class=\"marker\">t\u1eadp trung<\/span>\u00a0c\u1ee7a h\u1ecd b\u1ecb \u0111\u1ea3o ng\u01b0\u1ee3c. C\u00f4\u00a0<span class=\"marker\">Nh\u00ecn<\/span>\u00a0nh\u1eadn s\u1ef1 vi\u1ec7c theo h\u01b0\u1edbng t\u1eeb d\u01b0\u1edbi l\u00ean thay v\u00ec t\u1eeb tr\u00ean xu\u1ed1ng. T\u1ea7m\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0c\u1ee7a c\u00f4 ch\u1ec9 \u1edf m\u1ee9c chi\u1ebfn thu\u1eadt ch\u1ee9 ch\u01b0a ph\u1ea3i \u1edf t\u1ea7m\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>. C\u00f4 th\u1ea5y \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m<\/span>. V\u1edbi\u00a0<span class=\"marker\">b\u00ed quy\u1ebft<\/span>\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0c\u1ee7a m\u00ecnh, c\u00f4 l\u1eadp t\u1ee9c b\u1eaft tay v\u00e0o nh\u1eefng vi\u1ec7c \u0111\u00f3. C\u00f4 tin t\u01b0\u1edfng r\u1eb1ng m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb m\u1ed9t lo\u1ea1t nh\u1eefng c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau, trong khi\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 c\u00f3 v\u1eady.<\/p>\n<p>\u201cN\u1ebfu c\u00f4\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c trong m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, h\u00e3y\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>, \u0111\u1eebng t\u1edbi\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c trong\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ch\u00ednh m\u00ecnh<\/span>. B\u1edfi v\u00ec trong khi c\u00f4 tr\u1ea3 l\u1eddi\u00a0<span class=\"marker\">\u0111i\u1ec7n tho\u1ea1i<\/span>, trong khi c\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0n\u01b0\u1edbng b\u00e1nh, trong khi c\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0lau c\u1eeda s\u1ed5 v\u00e0 s\u00e0n nh\u00e0,\u2026\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0c\u00f3 nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0h\u01a1n ch\u01b0a th\u1ef1c hi\u1ec7n. Th\u1eadt tr\u1edb tr\u00eau, nh\u1eefng vi\u1ec7c c\u00f4 ch\u01b0a\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0l\u00e0 nh\u1eefng vi\u1ec7c\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0li\u00ean quan \u0111\u1ebfn\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>, \u0111\u1ebfn vi\u1ec7c\u00a0<span class=\"marker\">mang<\/span>\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0\u0111i l\u00ean.<\/p>\n<p>\u201cN\u1ebfu ch\u1ec9 c\u00f3 c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n th\u00f4i th\u00ec ch\u1eb3ng c\u00f3\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0g\u00ec c\u1ea3, c\u00f4ng vi\u1ec7c \u0111\u00f3 r\u1ea5t th\u00fa v\u1ecb.\u201d<\/p>\n<p>\u201cV\u1ea5n \u0111\u1ec1 ch\u1ec9 n\u1ea3y sinh khi Nh\u00e0 chuy\u00ean m\u00f4n gi\u00e0nh h\u1ebft c\u00f4ng vi\u1ec7c c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>. Khi Nh\u00e0 chuy\u00ean m\u00f4n l\u1ea5p \u0111\u1ea7y th\u1eddi gian c\u1ee7a c\u00f4 b\u1eb1ng c\u00f4ng vi\u1ec7c. Khi Nh\u00e0 chuy\u00ean m\u00f4n l\u1ea9n tr\u00e1nh nh\u1eefng th\u1eed th\u00e1ch trong vi\u1ec7c\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. Khi Nh\u00e0 chuy\u00ean m\u00f4n l\u00f9i b\u01b0\u1edbc tr\u01b0\u1edbc vai tr\u00f2 qu\u1ea3n tr\u1ecb v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>, l\u00e0 huy\u1ebft m\u1ea1ch, \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0v\u00e0 l\u00f9i b\u01b0\u1edbc tr\u01b0\u1edbc vai tr\u00f2\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0r\u1ea5t\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0\u0111\u1ec3 t\u1ea1o c\u00e2n b\u1eb1ng c\u1ee7a\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0v\u00e0 l\u00e0\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.\u201d<\/p>\n<p>\u201cL\u00e0 m\u1ed9t Nh\u00e0 chuy\u00ean m\u00f4n\u00a0<span class=\"marker\">th\u00f4ng minh<\/span>\u00a0ch\u01b0a\u00a0<span class=\"marker\">\u0111\u1ee7<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>. H\u1ea7u h\u1ebft nh\u1eefng Nh\u00e0 chuy\u00ean m\u00f4n khi s\u1edf h\u1eefu m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ec1u b\u1ecb nh\u1eefng c\u00f4ng vi\u1ec7c\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0t\u00ednh chi\u1ebfn thu\u1eadt chi\u1ebfm h\u1ebft th\u1eddi gian, khi\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd tr\u1edf n\u00ean\u00a0<span class=\"marker\">ph\u1ee9c t\u1ea1p<\/span>, \u00edt\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>.\u201d<\/p>\n<p>\u201cSarah, t\u00f4i bi\u1ebft c\u00f4 hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 th\u1ebf n\u00e0o. C\u00f4 c\u00f3 th\u1ea5y r\u1eb1ng, n\u1ebfu c\u00f4\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0<span class=\"marker\">Nh\u00ecn<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u1edbi con m\u1eaft c\u1ee7a m\u1ed9t Nh\u00e0 chuy\u00ean m\u00f4n, c\u00f4 s\u1ebd\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0g\u1eb7p ph\u1ea3i nh\u1eefng tr\u1edf ng\u1ea1i?\u201d T\u00f4i\u00a0<span class=\"marker\">nh\u1eb9 nh\u00f5m<\/span>\u00a0h\u1ecfi.<\/p>\n<div class=\"code-block code-block-2\">\n<div id=\"div-gpt-ad-1551412219902-0\">\n<div id=\"google_ads_iframe_\/21622890900\/VN_downloadsach.com_res_article_mid1_300x250\/\/336x280_0__container__\"><img decoding=\"async\" class=\"cke_iframe\" title=\"IFrame\" src=\"data:image\/gif;base64,R0lGODlhAQABAPABAP\/\/\/wAAACH5BAEKAAAALAAAAAABAAEAAAICRAEAOw==\" alt=\"IFrame\" align=\"\" data-cke-realelement=\"%3Ciframe%20frameborder%3D%220%22%20height%3D%22280%22%20id%3D%22google_ads_iframe_%2F21622890900%2FVN_downloadsach.com_res_article_mid1_300x250%2F%2F336x280_0%22%20name%3D%22%22%20scrolling%3D%22no%22%20src%3D%22https%3A%2F%2Ftpc.googlesyndication.com%2Fsafeframe%2F1-0-37%2Fhtml%2Fcontainer.html%22%20title%3D%223rd%20party%20ad%20content%22%20width%3D%22336%22%20style%3D%22padding%3A%200px%3B%20margin%3A%200px%3B%20outline%3A%20none%3B%20list-style%3A%20none%3B%20border-width%3A%200px%3B%20border-style%3A%20initial%3B%20box-sizing%3A%20border-box%3B%20max-width%3A%20100%25%3B%20vertical-align%3A%20bottom%3B%22%3E%3C%2Fiframe%3E\" data-cke-real-node-type=\"1\" data-cke-real-element-type=\"iframe\" data-cke-resizable=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<p>T\u00f4i nh\u1eadn th\u1ea5y Sarah\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0t\u00ecm ra\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0cho nh\u1eefng c\u00f4ng vi\u1ec7c c\u00f4\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>. T\u00f4i ch\u1edd c\u00e2u h\u1ecfi c\u1ee7a c\u00f4.<\/p>\n<p>\u201cNh\u01b0ng t\u00f4i\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0c\u1ee7a t\u00f4i s\u1ebd\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span>\u00a0n\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 t\u00f4i \u1edf \u0111\u00f3\u201d, c\u00f4 n\u00f3i. \u201cC\u00e1i\u00a0<span class=\"marker\">shop<\/span>\u00a0\u0111\u00f3 lu\u00f4n\u00a0<span class=\"marker\">ph\u1ea3i c\u00f3<\/span>\u00a0t\u00f4i. N\u1ebfu\u00a0<span class=\"marker\">kh\u00f4ng<\/span>,\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0s\u1ebd \u0111i mua \u1edf ch\u1ed7\u00a0<span class=\"marker\">kh\u00e1c<\/span>. Th\u1ebf th\u00ec c\u00f3 g\u00ec sai ?\u201d.<\/p>\n<p>\u201c\u1ed2, h\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3\u201d, t\u00f4i n\u00f3i. \u201cKhi\u00a0<span class=\"marker\">c\u1eeda h\u00e0ng<\/span>\u00a0c\u1ee7a c\u00f4 qu\u00e1\u00a0<span class=\"marker\">d\u1ef1a v\u00e0o<\/span>\u00a0v\u00e0o c\u00f4, v\u00e0o t\u00e1c phong, t\u00ednh\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>, t\u00e0i n\u0103ng, l\u00f2ng nhi\u1ec7t t\u00ecnh c\u1ee7a c\u00f4 v\u00e0 n\u1ebfu c\u00f4\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3 \u1edf \u0111\u00f3 th\u00ec\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0l\u1ea1i\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 t\u00ecm \u0111\u1ebfn m\u1ed9t\u00a0<span class=\"marker\">shop<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>, ph\u1ea3i kh\u00f4ng?<\/p>\n<p>\u201cTrong m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady, \u0111i\u1ec1u\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>\u00a0nhu c\u1ea7u c\u1ee7a h\u1ecd m\u00e0 l\u00e0\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0c\u1ee7a ch\u00ednh c\u00f4. \u0110\u00f3 ch\u00ednh l\u00e0\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>.<\/p>\n<p>\u201c\u0110i\u1ec1u g\u00ec x\u1ea3y ra n\u1ebfu c\u00f4\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c \u1edf \u0111\u00f3? N\u1ebfu c\u00f4\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u1edf m\u1ed9t\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0kh\u00e1c?\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0\u0111i ngh\u1ec9?\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u1edf nh\u00e0? \u0110\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch?\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0v\u01b0\u1eddn? Li\u1ec7u\u00a0<span class=\"marker\">\u0111\u00f4i khi<\/span>\u00a0c\u00f4 c\u00f3\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0\u0111\u1ebfn m\u1ed9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0n\u00e0o\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0thay v\u00ec \u0111\u1ebfn\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a m\u00ecnh,\u00a0<span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>\u00a0y\u00eau c\u1ea7u c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, nh\u1eefng ng\u01b0\u1eddi r\u1ea5t c\u1ea7n c\u00f4 v\u00ec c\u00f4 l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0\u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/p>\n<p>\u201c\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu c\u00f4 b\u1ecb \u1ed1m hay c\u1ea3m th\u1ea5y m\u1ec7t m\u1ecfi? Ho\u1eb7c khi c\u00f4 th\u1ea5y ng\u1ea1i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0vi\u1ec7c?<\/p>\n<p>\u201cC\u00f4 c\u00f3 th\u1ea5y kh\u00f4ng? N\u1ebfu\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0qu\u00e1\u00a0<span class=\"marker\">l\u1ec7 thu\u1ed9c<\/span>\u00a0v\u00e0o c\u00f4 th\u00ec c\u00f4 ch\u1ec9 s\u1edf h\u1eefu m\u1ed9t c\u00f4ng vi\u1ec7c ch\u1ee9\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. \u0110\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c t\u1ed3i t\u1ec7 nh\u1ea5t tr\u00ean \u0111\u1eddi.<\/p>\n<p>\u201cV\u00e0 \u0111\u00f3\u00a0<span class=\"marker\">kh\u00f4ng ph\u1ea3i<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0\u0111\u1ec3 c\u00f4\u00a0<span class=\"marker\">mua b\u00e1n<\/span>.<\/p>\n<p>\u201cM\u1ee5c \u0111\u00edch b\u01b0\u1edbc v\u00e0o th\u01b0\u01a1ng tr\u01b0\u1eddng l\u00e0 \u0111\u1ec3 t\u1ef1 do\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c v\u00e0 t\u1ea1o vi\u1ec7c\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0cho\u00a0<span class=\"marker\">ng\u01b0\u1eddi kh\u00e1c<\/span>.<\/p>\n<p>\u201cM\u1ee5c \u0111\u00edch b\u01b0\u1edbc v\u00e0o th\u01b0\u01a1ng tr\u01b0\u1eddng l\u00e0 \u0111\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0r\u1ed9ng t\u1ea7m\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>.\u00a0<span class=\"marker\">v\u00ec th\u1ebf<\/span>\u00a0c\u00f4\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0ra\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0g\u00ec \u0111\u00f3 th\u1ecfa m\u00e3n m\u1ed9t nhu c\u1ea7u ch\u01b0a h\u1ec1 \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>. Qua \u0111\u00f3, c\u00f4 t\u1ea1o \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">cu\u1ed9c \u0111\u1eddi<\/span>\u00a0th\u00fa v\u1ecb cho ch\u00ednh m\u00ecnh\u201d.<\/p>\n<p>Sarah n\u00f3i: \u201cT\u00f4i gh\u00e9t ph\u1ea3i\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>, \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu t\u00f4i\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0c\u00f4ng vi\u1ec7c chuy\u00ean m\u00f4n trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a m\u00ecnh? S\u1ebd th\u1ebf n\u00e0o n\u1ebfu t\u00f4i ch\u1eb3ng\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0vi\u1ec7c g\u00ec\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0ngo\u00e0i vi\u1ec7c \u0111\u00f3?\u201d<\/p>\n<p>T\u00f4i\u00a0<span class=\"marker\">nh\u1ea5n<\/span>\u00a0m\u1ea1nh: \u201cV\u1eady c\u00f4 h\u00e3y t\u1eeb b\u1ecf vi\u1ec7c\u00a0<span class=\"marker\">kinh doanh<\/span>, c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. C\u00f4\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 \u201cv\u1eeba \u0103n v\u1eeba \u0111\u1ec3 d\u00e0nh\u201d. C\u00f4\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 b\u1ecf qua c\u00f4ng vi\u1ec7c t\u00e0i ch\u00ednh,\u00a0<span class=\"marker\">mkt<\/span>,\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0v\u00e0 h\u00e0nh ch\u00ednh. C\u00f4\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 t\u1ea3ng l\u1edd y\u00eau c\u1ea7u c\u1ee7a\u00a0<span class=\"marker\">nh\u00e2n s\u1ef1<\/span>\u00a0r\u1eb1ng c\u00f4\u00a0<span class=\"marker\">ph\u1ea3i c\u00f3<\/span>\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0l\u00e3nh \u0111\u1ea1o,\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>, c\u00f3\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>, v\u00e0 nhi\u1ec1u \u0111i\u1ec1u\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0n\u1eefa.\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0duy nh\u1ea5t c\u1ee7a\u00a0<span class=\"marker\">nh\u00e2n s\u1ef1<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">h\u1ed7 tr\u1ee3<\/span>\u00a0c\u00f4 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c.\u00a0<span class=\"marker\">v\u00ec th\u1ebf<\/span>, c\u00f4 c\u1ea7n hi\u1ec3u\u00a0<span class=\"marker\">ph\u01b0\u01a1ng th\u1ee9c<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0c\u00f3 li\u00ean quan \u0111\u1ebfn\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0lu\u1ed3ng ti\u1ec1n ra v\u00e0o, s\u1ef1\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>, t\u00e2m l\u00fd c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v.v\u2026<\/p>\n<p>T\u00f4i\u00a0<span class=\"marker\">li\u00ean t\u1ee5c<\/span>\u00a0n\u00f3i, v\u1ebb m\u1eb7t c\u1ee7a Sarah\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0t\u01b0\u01a1i h\u01a1n, \u201cV\u1ea5n \u0111\u1ec1 l\u00e0, n\u1ebfu c\u00f4 th\u00e0nh l\u1eadp\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ec3 c\u00f3\u00a0<span class=\"marker\">th\u1eddi c\u01a1<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0nh\u1eefng g\u00ec c\u00f4\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00e2y<\/span>, \u0111\u1ec3 v\u1eeba ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n v\u1eeba t\u1ef1 do h\u01a1n th\u00ec c\u00f4 th\u1eadt l\u00e0 tham lam \u2013 t\u00f4i bi\u1ebft n\u00f3i\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady h\u01a1i kh\u00f3 nghe, nh\u01b0ng qu\u1ea3 th\u1eadt s\u1ef1 tham lam\u00a0<span class=\"marker\">ch\u1eafc ch\u1eafn<\/span>\u00a0<span class=\"marker\">s\u1ebd khi\u1ebfn<\/span>\u00a0h\u1ea1i c\u00f4 v\u00e0 c\u1ea3\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a c\u00f4\u201d.<\/p>\n<p>T\u00f4i ng\u1eebng l\u1ea1i trong gi\u00e2y l\u00e1t r\u1ed3i\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>, b\u1edfi t\u00f4i th\u1ea5y Sarah ch\u01b0a ho\u00e0n to\u00e0n b\u1ecb thuy\u1ebft ph\u1ee5c.<\/p>\n<p>\u201cC\u00f4\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0t\u1eeb \u0111i\u1ec3m\u00a0<span class=\"marker\">xu\u1ea5t ph\u00e1t<\/span>\u00a0<span class=\"marker\">hi\u1ec7n t\u1ea1i<\/span>. C\u00f4\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">l\u00e0m vai<\/span>\u00a0tr\u00f2 c\u1ee7a m\u1ed9t Nh\u00e0 chuy\u00ean m\u00f4n v\u00e0 qu\u00ean \u0111i vai tr\u00f2 c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0v\u00e0 Nh\u00e0\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0ch\u1ec9 v\u00ec c\u00f4\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0ph\u00e1t huy nh\u1eefng t\u1ed1 ch\u1ea5t \u0111\u00f3.\u201d<\/p>\n<p>\u201cB\u1edfi v\u00ec, khi quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, c\u00f4 s\u1ebd\u00a0<span class=\"marker\">tham gia<\/span>\u00a0v\u00e0o m\u1ed9t cu\u1ed9c ch\u01a1i\u00a0<span class=\"marker\">to<\/span>,\u00a0<span class=\"marker\">to<\/span>\u00a0h\u01a1n b\u1ea5t k\u1ef3 cu\u1ed9c ch\u01a1i n\u00e0o c\u00f4 t\u1eebng\u00a0<span class=\"marker\">tham gia<\/span>\u00a0<span class=\"marker\">tr\u01b0\u1edbc \u0111\u00e2y<\/span>.\u201d<\/p>\n<p>\u201cV\u00e0 \u0111\u1ec3\u00a0<span class=\"marker\">tham d\u1ef1<\/span>\u00a0v\u00e0o cu\u1ed9c ch\u01a1i m\u1edbi:\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0nh\u1ecf th\u1ef1c s\u1ef1 c\u00f3\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>, c\u00f4 c\u1ea7n nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ph\u00e1t huy t\u1ed1 ch\u1ea5t\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0c\u1ee7a m\u00ecnh, c\u00f4 c\u0169ng c\u1ea7n\u00a0<span class=\"marker\">ch\u00fa \u00fd<\/span>\u00a0\u0111\u1ebfn ph\u1ea9m ch\u1ea5t\u00a0<span class=\"marker\">cai qu\u1ea3n<\/span>\u00a0\u0111\u1ec3 t\u1ea1o s\u1ef1 n\u1ec1 n\u1ebfp v\u00e0 bi\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0th\u00e0nh h\u00e0nh \u0111\u1ed9ng\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>. N\u1ebfu\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1eady,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a c\u00f4 s\u1ebd ng\u00e0y c\u00e0ng thu h\u1eb9p, c\u00f4 s\u1ebd b\u1ecb \u0111\u1ea9y ra s\u00e1t b\u1edd v\u1ef1c v\u00e0 cu\u1ed1i c\u00f9ng s\u1ebd r\u01a1i xu\u1ed1ng v\u1ef1c.\u201d<\/p>\n<p>\u201cV\u00ec th\u1ebf, d\u00f9\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0hay\u00a0<span class=\"marker\">kh\u00f4ng<\/span>, ch\u00fang ta c\u0169ng ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c lu\u1eadt ch\u01a1i. M\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 khi c\u00f4\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>, khi Nh\u00e0 chuy\u00ean m\u00f4n b\u00ean trong c\u00f4\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0nh\u01b0\u1eddng b\u01b0\u1edbc cho nh\u1eefng con\u00a0<span class=\"marker\">ng\u01b0\u1eddi xung quanh<\/span>, cu\u1ed9c ch\u01a1i s\u1ebd tr\u1edf n\u00ean\u00a0<span class=\"marker\">h\u1ea5p d\u1eabn<\/span>\u00a0h\u01a1n\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a c\u00f4 v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y trong v\u00f2ng \u0111\u1eddi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.\u201d<\/p>\n<p>\u201cH\u00e3y\u00a0<span class=\"marker\">gi\u1ea3i th\u00edch<\/span>\u00a0r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec1u \u0111\u00f3\u201d, Sarah n\u00f3i. \u201cT\u00f4i th\u1ef1c s\u1ef1\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0bi\u1ebft.\u201d<\/p>\n<p>T\u00f4i s\u1ebd\u00a0<span class=\"marker\">cho bi\u1ebft<\/span>. Nh\u01b0ng\u00a0<span class=\"marker\">\u0111\u1ea7u ti\u00ean<\/span>, h\u00e3y chuy\u1ec3n sang\u00a0<span class=\"marker\">c\u00f4ng \u0111o\u1ea1n<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>,\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0th\u1ee9 hai trong\u00a0<span class=\"marker\">ti\u1ebfn tr\u00ecnh<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf.<\/p>\n<p>Ngu\u1ed3n:https:\/\/downloadsach.com<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/huong-dan-cach-dang-bai-tu-dong-cho-fanpage-hieu-qua-bang-cong-cu-auto-viral-content\/\" data-rich-text-format-boundary=\"true\">H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u0103ng b\u00e0i t\u1ef1 \u0111\u1ed9ng cho Fanpage hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00f4ng c\u1ee5 Auto viral content<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/digital-marketing-la-gi-huong-dan-xay-dung-chien-luoc-digital-marketing-tu-a-z-phan-2\/\" data-rich-text-format-boundary=\"true\">Digital Marketing l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/digital-marketing-la-gi\/\" data-rich-text-format-boundary=\"true\">Digital Marketing l\u00e0 g\u00ec<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1188,1353,1224,1148,1123,1155],"tags":[1523,1521,1525,1524,1526,1522],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2669"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2669"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2670"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}