{"id":2626,"date":"2019-12-09T13:12:00","date_gmt":"2019-12-09T06:12:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2626"},"modified":"2020-03-19T14:28:02","modified_gmt":"2020-03-19T07:28:02","slug":"thi-truong-fb-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/thi-truong-fb-la-gi\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng F&#038;B l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00e0nh F&#038;B"},"content":{"rendered":"\n<p><strong>Th\u1ecb tr\u01b0\u1eddng F&amp;B l\u00e0 g\u00ec<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>Th\u1ecb tr\u01b0\u1eddng F&amp;B l\u00e0 g\u00ec<\/strong>. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft Th\u1ecb tr\u01b0\u1eddng F&amp;B l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00e0nh F&amp;B.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2627\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/th\u1ecb-tr\u01b0\u1eddng-fb-l\u00e0-g\u00ec.jpg\" alt=\"\" width=\"1600\" height=\"1067\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Thi_truong_FB_la_gi_Nhung_chien_luoc_marketing_hieu_qua_cua_nganh_FB\"><span class=\"toc_number toc_depth_1\">1<\/span> Th\u1ecb tr\u01b0\u1eddng F&amp;B l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00e0nh F&amp;B<\/a><ul><li><a href=\"#Linh_vucFB_la_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> L\u0129nh v\u1ef1c\u00a0F&amp;B l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Vai_tro_cuanganhFB\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Vai tr\u00f2 c\u1ee7a\u00a0ng\u00e0nh\u00a0F&amp;B<\/a><\/li><li><a href=\"#The_nao_la_mot_chien_luongmkttot_chonganhFB\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3ng\u00a0mkt\u00a0t\u1ed1t cho\u00a0ng\u00e0nh\u00a0F&amp;B<\/a><ul><li><a href=\"#Bai_toan_dinh_vithuong_hieu\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> B\u00e0i to\u00e1n \u0111\u1ecbnh v\u1ecb\u00a0th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"#Giupkhach_hangnho_den_ban\"><span class=\"toc_number toc_depth_3\">1.3.2<\/span> Gi\u00fap\u00a0kh\u00e1ch h\u00e0ng\u00a0nh\u1edb \u0111\u1ebfn b\u1ea1n<\/a><\/li><li><a href=\"#Mang_xa_hoiMediamarketing\"><span class=\"toc_number toc_depth_3\">1.3.3<\/span> M\u1ea1ng x\u00e3 h\u1ed9i\u00a0Media\u00a0marketing<\/a><\/li><li><a href=\"#Lien_ketvoibrandkhac\"><span class=\"toc_number toc_depth_3\">1.3.4<\/span> Li\u00ean k\u1ebft\u00a0v\u1edbi\u00a0brand\u00a0kh\u00e1c<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Thi_truong_FB_la_gi_Nhung_chien_luoc_marketing_hieu_qua_cua_nganh_FB\">Th\u1ecb tr\u01b0\u1eddng F&amp;B l\u00e0 g\u00ec? Nh\u1eefng <a href=\"https:\/\/odoovietnam.com.vn\/lam-gi-de-co-chien-luoc-sms-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00e0nh F&amp;B<\/span><\/h2>\n<h3><span id=\"Linh_vucFB_la_gi\"><strong><span class=\"marker\">L\u0129nh v\u1ef1c<\/span>\u00a0F&amp;B l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>F&amp;B l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef vi\u1ebft t\u1eaft c\u1ee7a Food and Beverage Service &#8211; m\u1ed9t lo\u1ea1i\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0d\u1ecbch v\u1ee5 v\u1ec1\u00a0<span class=\"marker\">gi\u00fap cho<\/span>\u00a0\u1ea9m th\u1ef1c cho th\u1ef1c kh\u00e1ch, l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3 thi\u1ebfu trong m\u1ed7i kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, fast food,&#8230; C\u00f3\u00a0<span class=\"marker\">Nhi\u1ec7m v\u1ee5<\/span>\u00a0<span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>\u00a0nhu c\u1ea7u \u0103n u\u1ed1ng,\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0ti\u1ec7c, buffet theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch ngh\u1ec9 t\u1ea1i kh\u00e1ch s\u1ea1n.<\/p>\n<h3><span id=\"Vai_tro_cuanganhFB\"><strong>Vai tr\u00f2 c\u1ee7a\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0F&amp;B<\/strong><\/span><\/h3>\n<p>\u2981\u00a0<strong><span class=\"marker\">\u0111\u00e1p \u1ee9ng<\/span>\u00a0nhu c\u1ea7u \u0103n u\u1ed1ng c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span><\/strong>: D\u1ecbch v\u1ee5 \u0103n u\u1ed1ng l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0trong m\u1ed7i\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0kh\u00e1ch s\u1ea1n.\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ch\u1ec9 gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0h\u00e0ng \u0111\u1ea7u\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0v\u1ecb th\u1ebf c\u1ee7a kh\u00e1ch s\u1ea1n l\u00ean cao c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0g\u00f3p ph\u1ea7n\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">doanh thu<\/span>. \u0110\u00f3 l\u00e0\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0m\u00e0 vi\u1ec7c\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0c\u00e1c nhu c\u1ea7u \u0103n u\u1ed1ng,\u00a0<span class=\"marker\">gi\u1ea3i tr\u00ed<\/span>\u00a0ng\u00e0y m\u1ed9t\u00a0<span class=\"marker\">t\u0103ng cao<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0l\u00e0 vai tr\u00f2 h\u00e0ng \u0111\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0F&amp;B.<\/p>\n<p>\u2981\u00a0<strong><span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0<span class=\"marker\">thu nh\u1eadp<\/span><\/strong>:\u00a0<span class=\"marker\">b\u00e2y gi\u1edd<\/span>, vi\u1ec7c\u00a0<span class=\"marker\">t\u1ed5 ch\u1ee9c<\/span>\u00a0ti\u1ec7c t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f2n qu\u00e1 xa l\u1ea1 b\u1edfi s\u1ef1 chuy\u00ean nghi\u1ec7p, sang tr\u1ecdng v\u00e0 s\u1ea1ch s\u1ebd.\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">ngu\u1ed3n<\/span>\u00a0thu \u201cb\u00e9o b\u1edf\u201d\u00a0<span class=\"marker\">mang<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0nh\u1ecf\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u00e1c d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0trong kh\u00e1ch s\u1ea1n.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/nganh-f26b-la-gi.jpg\" alt=\"ng\u00e0nh f&amp;b l\u00e0 g\u00ec\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/nganh-f26b-la-gi.jpg\" data-cke-saved- title=\"\"><\/p>\n<p><em><span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0F&amp;B l\u00e0 g\u00ec?<\/em><\/p>\n<p>\u2981\u00a0<strong><span class=\"marker\">t\u0103ng<\/span>\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0nh\u1eadn di\u1ec7n\u00a0<span class=\"marker\">brand<\/span><\/strong>: B\u1ea1n ngh\u0129 \u0111i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">\u01b0ng \u00fd<\/span>\u00a0v\u00e0 quay tr\u1edf l\u1ea1i v\u1edbi kh\u00e1ch s\u1ea1n?\u00a0<span class=\"marker\">c\u00e1nh c\u1eeda<\/span>,\u00a0<span class=\"marker\">gi\u00e1 c\u1ea3<\/span>\u00a0hay ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5? Th\u1ef1c ch\u1ea5t \u0111\u00e2y \u0111\u1ec1u l\u00e0 3\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0\u0111\u1ec3 chinh ph\u1ee5c m\u1ecdi\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0m\u00e0 n\u00f3i, n\u1ebfu m\u1ed9t kh\u00e1ch s\u1ea1n c\u00f3\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0t\u1ed1t, \u0111\u1ed3 \u0103n ngon v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng\u00a0<span class=\"marker\">gi\u00fap cho<\/span>\u00a0<span class=\"marker\">h\u00e1o h\u1ee9c<\/span>\u00a0th\u00ec ch\u1eb3ng c\u00f3\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0g\u00ec m\u00e0 m\u1ed9t th\u1ef1c kh\u00e1ch qua \u0111\u01b0\u1eddng hay m\u1ed9t t\u00edn \u0111\u1ed3 du l\u1ecbch l\u1ea1i ng\u1ea7n ng\u1ea1i \u0111\u1ec3 l\u1ea1i nh\u1eefng\u00a0<span class=\"marker\">ph\u1ea3n h\u1ed3i<\/span>\u00a0hay\u00a0<span class=\"marker\">\u0111\u00e1nh gi\u00e1<\/span>\u00a0t\u00edch c\u1ef1c ph\u1ea3i\u00a0<span class=\"marker\">k<\/span>\u00a0n\u00e0o.\u00a0<span class=\"marker\">KH<\/span>\u00a0th\u01b0\u1eddng c\u00f3 th\u00f3i quen so s\u00e1nh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 gi\u1eefa c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">nhanh<\/span>\u00a0nh\u1ea5t \u0111\u1ec3 b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0tr\u1edf th\u00e0nh s\u1ef1\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0s\u1ed1 1 c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a m\u00ecnh v\u00e0o t\u00e2m tr\u00ed\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<h3><span id=\"The_nao_la_mot_chien_luongmkttot_chonganhFB\"><strong>Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3ng\u00a0<span class=\"marker\">mkt<\/span>\u00a0t\u1ed1t cho\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0F&amp;B<\/strong><\/span><\/h3>\n<p><span class=\"marker\">ni\u00ean \u0111\u1ea1i<\/span>\u00a0c\u00f4ng ngh\u1ec7 4.0 ch\u00ednh l\u00e0\u00a0<span class=\"marker\">tr\u1eadn chi\u1ebfn<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">Tr\u1ef1c tuy\u1ebfn<\/span>,\u00a0<span class=\"marker\">KH<\/span>\u00a0th\u01b0\u1eddng c\u00f3\u00a0<span class=\"marker\">thi\u00ean h\u01b0\u1edbng<\/span>\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>,\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0v\u00e0 so s\u00e1nh gi\u1eefa c\u00e1c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh. S\u1ebd th\u1ebf n\u00e0o n\u1ebfu b\u1ea1n\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0kh\u00e1ch s\u1ea1n c\u00f3 quy m\u00f4,\u00a0<span class=\"marker\">nh\u00e2n vi\u00ean<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">training<\/span>\u00a0b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng\u00a0<span class=\"marker\">gi\u00fap s\u1ee9c<\/span>\u00a0t\u1ed1t nh\u01b0ng ch\u1eb3ng ai bi\u1ebft \u0111\u1ebfn b\u1ea1n ngo\u00e0i \u0111\u1ed1i th\u1ee7 v\u00e0 ng\u01b0\u1eddi d\u00e2n trong v\u00f9ng? \u0110\u00f3 l\u00e0\u00a0<span class=\"marker\">nguy\u00ean do<\/span>\u00a0m\u00e0 vi\u1ec7c\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra m\u1ed9t\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0s\u1ebd l\u00e0\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0gi\u00fap\u00a0<span class=\"marker\">mang<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, t\u1eeb \u0111\u00f3\u00a0<span class=\"marker\">th\u00fac \u0111\u1ea9y<\/span>\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0v\u00e0 n\u00e2ng cao\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0cho kh\u00e1ch s\u1ea1n.<\/p>\n<h4><span id=\"Bai_toan_dinh_vithuong_hieu\"><strong>B\u00e0i to\u00e1n \u0111\u1ecbnh v\u1ecb\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/span><\/h4>\n<p><span class=\"marker\">l\u00e0m sao<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">KH<\/span>\u00a0ghi nh\u1edb b\u1ea1n trong h\u00e0ng\u00a0<span class=\"marker\">ngh\u00ecn<\/span>\u00a0<span class=\"marker\">brand<\/span>\u00a0F&amp;B n\u1ed5i b\u1eadt kh\u00e1c? Th\u1ef1c ch\u1ea5t ch\u1eb3ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0n\u00e0o cho b\u00e0i to\u00e1n h\u00f3c b\u00faa n\u00e0y, vi\u1ec7c b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0l\u00e0 \u0111\u1ecbnh v\u1ecb\u00a0<span class=\"marker\">brand<\/span>\u00a0cho nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 n\u1ed5i b\u1eadt n\u00f3 b\u1eb1ng s\u1ef1\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0bi\u1ec7t t\u00edch c\u1ef1c. H\u00e3y\u00a0<span class=\"marker\">\u0111\u1ecbnh h\u00ecnh<\/span>\u00a0r\u00f5 lo\u1ea1i\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0m\u00e0 b\u1ea1n theo \u0111u\u1ed5i, n\u00f3 s\u1ebd l\u00e0 m\u1ed9t qu\u1ea7y bar, m\u1ed9t nh\u00e0 h\u00e0ng, m\u1ed9t ti\u1ec7m b\u00e1nh hay m\u1ed9t\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">s\u1ef1 ki\u1ec7n<\/span>\u00a0v\u00e0 nh\u1eefng\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0m\u00e0 b\u1ea1n s\u1ebd theo \u0111u\u1ed5i l\u00e0 g\u00ec? \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0h\u00e0ng \u0111\u1ea7u gi\u00fap b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">brand<\/span>\u00a0c\u1ee7a m\u00ecnh\u00a0<span class=\"marker\">nhanh<\/span>\u00a0nh\u1ea5t v\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<h4><span id=\"Giupkhach_hangnho_den_ban\"><strong>Gi\u00fap\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0nh\u1edb \u0111\u1ebfn b\u1ea1n<\/strong><\/span><\/h4>\n<p><span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0F&amp;B vi\u1ec7c t\u1ed1t nh\u1ea5t \u0111\u1ec3\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0nh\u1edb \u0111\u1ebfn b\u1ea1n ch\u00ednh l\u00e0\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0t\u1ed1t nh\u1ea5t,\u00a0<span class=\"marker\">th\u00edch th\u00fa<\/span>\u00a0nh\u1ea5t v\u00e0o trong t\u00e2m tr\u00ed\u00a0<span class=\"marker\">KH<\/span>. Vi\u1ec7c\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0s\u1ef1\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0bi\u1ec7t\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0kh\u00f3 nh\u01b0ng\u00a0<span class=\"marker\">l\u00e0m sao \u0111\u1ec3<\/span>\u00a0n\u00f3 \u0111\u1ea1t\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0th\u00ec ch\u01b0a\u00a0<span class=\"marker\">c\u00f3 khi n\u00e0o<\/span>\u00a0l\u00e0 \u0111i\u1ec1u\u00a0<span class=\"marker\">kh\u00f4ng kh\u00f3 kh\u0103n<\/span>.\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0\u0111\u1ed1i th\u1ee7 v\u00e0\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0v\u1ec1 h\u01b0\u01a1ng v\u1ecb, an to\u00e0n, ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng hay \u201cngon m\u1eaft\u201d v\u00e0\u00a0<span class=\"marker\">th\u1ef1c \u0111\u01a1n<\/span>\u00a0<span class=\"marker\">m\u1edbi m\u1ebb<\/span>,&#8230;s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0gi\u00fap b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0t\u1ea1o n\u00ean s\u1ef1\u00a0<span class=\"marker\">m\u1edbi l\u1ea1<\/span>\u00a0cho\u00a0<span class=\"marker\">brand<\/span>\u00a0c\u1ee7a m\u00ecnh. Ho\u1eb7c n\u1ebfu bi\u1ebft \u0111\u1ebfn Starbuck, b\u1ea1n c\u00f3 ngh\u0129 r\u1eb1ng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a n\u00f3 n\u1eb1m \u1edf bao b\u00ec? Vi\u1ec7c\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0nh\u1eadn di\u1ec7n b\u1eb1ng vi\u1ec7c\u00a0<span class=\"marker\">thi\u1ebft k\u1ebf<\/span>\u00a0bao b\u00ec hay logo\u00a0<span class=\"marker\">brand<\/span>\u00a0c\u0169ng l\u00e0\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0gi\u00fap b\u1ea1n b\u01b0\u1edbc g\u1ea7n h\u01a1n \u0111\u1ebfn th\u00e1p nhu c\u1ea7u c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/nganh-f26b-la-gi-1.jpg\" alt=\"ng\u00e0nh f&amp;b l\u00e0 g\u00ec\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/nganh-f26b-la-gi-1.jpg\" data-cke-saved- title=\"\"><\/p>\n<p><em>N\u1eafm b\u1eaft insight\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0t\u1ed1t nh\u1ea5t gi\u00fap b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra m\u1ed9t\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span><\/em><\/p>\n<h4><span id=\"Mang_xa_hoiMediamarketing\"><strong><span class=\"marker\">M\u1ea1ng x\u00e3 h\u1ed9i<\/span>\u00a0Media\u00a0<span class=\"marker\">marketing<\/span><\/strong><\/span><\/h4>\n<p>B\u1ea1n ngh\u0129 \u0111i\u1ec1u g\u00ec s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">KH<\/span>\u00a0khi mua s\u1eafm qua Internet? M\u1ed9t b\u00e0i Pr hay, m\u1ed9t\u00a0<span class=\"marker\">th\u1ef1c \u0111\u01a1n<\/span>\u00a0<span class=\"marker\">\u0111a d\u1ea1ng<\/span>\u00a0hay m\u1ed9t\u00a0<span class=\"marker\">h\u00ecnh \u1ea3nh<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0th\u1eadt b\u1eaft m\u1eaft?\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 ph\u1ee7 nh\u1eadn s\u1ee9c\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">m\u1ea1ng x\u00e3 h\u1ed9i<\/span>\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0trong\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0F&amp;B n\u00e0y, Nh\u1eefng b\u1ee9c\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0<span class=\"marker\">\u0111\u1eb9p<\/span>,\u00a0<span class=\"marker\">content<\/span>\u00a0ch\u1ea5t v\u00e0 c\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn d\u1ecbch<\/span>\u00a0Viral\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0<span class=\"marker\">s\u1ebd khi\u1ebfn<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">nhanh ch\u00f3ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">kh\u00f4ng kh\u00f3 kh\u0103n<\/span>\u00a0ph\u1ee7 s\u00f3ng \u0111\u1ebfn c\u00e1c\u00a0<span class=\"marker\">KH<\/span>\u00a0ti\u1ec1m n\u0103ng,\u00a0<span class=\"marker\">s\u1ef1 ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0<span class=\"marker\">brand<\/span>\u00a0c\u1ee7a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<h4><span id=\"Lien_ketvoibrandkhac\"><strong><span class=\"marker\">Li\u00ean k\u1ebft<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span><\/strong><\/span><\/h4>\n<p>Vi\u1ec7c tr\u1edf th\u00e0nh\u00a0<span class=\"marker\">partner<\/span>\u00a0v\u1edbi c\u00e1c\u00a0<span class=\"marker\">ng\u00e0nh ngh\u1ec1<\/span>\u00a0h\u00e0ng li\u00ean quan\u00a0<span class=\"marker\">s\u1ebd l\u00e0m<\/span>\u00a0b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>. Vi\u1ec7c\u00a0<span class=\"marker\">k\u1ebft h\u1ee3p<\/span>\u00a0v\u1edbi c\u00e1c\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0c\u00f3 tr\u00ean\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0t\u1ed1t nh\u1ea5t gi\u00fap\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0x\u00f3a b\u1ecf s\u1ef1 nghi ng\u1edd v\u1ec1\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0m\u1edbi v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>.<\/p>\n<p>V\u1edbi\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0F&amp;B\u00a0<span class=\"marker\">b\u00e2y gi\u1edd<\/span>, vi\u1ec7c\u00a0<span class=\"marker\">v\u1eadn d\u1ee5ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0gi\u00fap b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi\u00a0<span class=\"marker\">KH<\/span>\u00a0t\u1eeb \u0111\u00f3\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0n\u00e9t\u00a0<span class=\"marker\">\u0111\u1ed9c \u0111\u00e1o<\/span>\u00a0c\u1ee7a m\u00ecnh\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0v\u00e0o th\u00e1p nhu c\u1ea7u c\u1ee7a\u00a0<span class=\"marker\">KH<\/span>. Hy v\u1ecdng\u00a0<span class=\"marker\">post<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0F&amp;B l\u00e0 g\u00ec v\u00e0 n\u00f3\u00a0<span class=\"marker\">l\u00e0m vai<\/span>\u00a0tr\u00f2\u00a0<span class=\"marker\">ntn<\/span>\u00a0trong c\u00e1c\u00a0<span class=\"marker\">n\u1ec1n t\u1ea3ng<\/span>\u00a0d\u1ecbch v\u1ee5 c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0vi\u1ec7c\u00a0<span class=\"marker\">l\u00e0m sao \u0111\u1ec3<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">mang<\/span>\u00a0ra m\u1ed9t\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0nh\u1eb1m\u00a0<span class=\"marker\">t\u0103ng<\/span>\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0nh\u1eadn di\u1ec7n\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>.<\/p>\n<p>Ngu\u1ed3n:https:\/\/unica.vn<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/burn-rate-la-gi\/\" data-rich-text-format-boundary=\"true\">Burn rate l\u00e0 g\u00ec? Nh\u1eefng th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh m\u00e0 c\u00e1c startup n\u00ean bi\u1ebft<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/kinh-nghiem-thuc-chien-toi-uu-chien-dich-quang-cao-facebook\/\" data-rich-text-format-boundary=\"true\">Kinh nghi\u1ec7m th\u1ef1c ch<\/a><a href=\"https:\/\/sum.vn\/blog\/tong-hop-nhung-cong-cu-ho-tro-seo-youtube-hieu-qua-nhat-hien-nay\/\" data-rich-text-format-boundary=\"true\">T\u1ed5ng h\u1ee3p nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 SEO YOUTUBE hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/a><a href=\"https:\/\/sum.vn\/blog\/kinh-nghiem-thuc-chien-toi-uu-chien-dich-quang-cao-facebook\/\" data-rich-text-format-boundary=\"true\">i\u1ebfn t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook<\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1353,1188,1197],"tags":[1481,1487,1484,1483,1482,1480],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2626"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2626"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2627"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}