{"id":2497,"date":"2019-12-05T08:40:00","date_gmt":"2019-12-05T01:40:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2497"},"modified":"2019-12-13T09:33:51","modified_gmt":"2019-12-13T02:33:51","slug":"burn-rate-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/burn-rate-la-gi\/","title":{"rendered":"Burn rate l\u00e0 g\u00ec? Nh\u1eefng th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh m\u00e0 c\u00e1c startup n\u00ean bi\u1ebft"},"content":{"rendered":"\n<p>Burn rate l\u00e0 g\u00ec l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 Burn rate l\u00e0 g\u00ec. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft Burn rate l\u00e0 g\u00ec? Nh\u1eefng th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh m\u00e0 c\u00e1c startuo n\u00ean bi\u1ebft.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2498\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/burn-rate-l\u00e0-g\u00ec.jpeg\" alt=\"\" width=\"2000\" height=\"1333\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Burn_rate_la_gi_Nhung_thuoc_do_tai_chinh_ma_cac_startuo_nen_biet\"><span class=\"toc_number toc_depth_1\">1<\/span> Burn rate l\u00e0 g\u00ec? Nh\u1eefng th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh m\u00e0 c\u00e1c startuo n\u00ean bi\u1ebft<\/a><ul><li><a href=\"#Burn_rate_la_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Burn rate l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#1_Ngan_sachco_dinh_vangan_sachphat_sinh\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 1. Ng\u00e2n s\u00e1ch\u00a0c\u1ed1 \u0111\u1ecbnh v\u00e0\u00a0ng\u00e2n s\u00e1ch\u00a0ph\u00e1t sinh<\/a><ul><li><a href=\"#Ngan_sachco_dinh\"><span class=\"toc_number toc_depth_3\">1.2.1<\/span> Ng\u00e2n s\u00e1ch\u00a0c\u1ed1 \u0111\u1ecbnh:<\/a><\/li><li><a href=\"#Ngan_sachphat_sinh\"><span class=\"toc_number toc_depth_3\">1.2.2<\/span> Ng\u00e2n s\u00e1ch\u00a0ph\u00e1t sinh:<\/a><\/li><\/ul><\/li><li><a href=\"#2_Dinh_hinhdiem_hoa_von\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 2. \u0110\u1ecbnh h\u00ecnh\u00a0\u0111i\u1ec3m h\u00f2a v\u1ed1n<\/a><\/li><li><a href=\"#3_CAC_va_LTV\"><span class=\"toc_number toc_depth_2\">1.4<\/span> 3. CAC v\u00e0 LTV<\/a><ul><li><a href=\"#vi_saolai_co_dieu_nay\"><span class=\"toc_number toc_depth_3\">1.4.1<\/span> v\u00ec sao\u00a0l\u1ea1i c\u00f3 \u0111i\u1ec1u n\u00e0y?<\/a><\/li><\/ul><\/li><li><a href=\"#4_Du_baovethe_loaitien_mat\"><span class=\"toc_number toc_depth_2\">1.5<\/span> 4. D\u1ef1 b\u00e1o\u00a0v\u1ec1\u00a0th\u1ec3 loa\u0323i\u00a0ti\u1ec1n m\u1eb7t<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Burn_rate_la_gi_Nhung_thuoc_do_tai_chinh_ma_cac_startuo_nen_biet\">Burn rate l\u00e0 g\u00ec? Nh\u1eefng th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh m\u00e0 c\u00e1c startuo n\u00ean bi\u1ebft<\/span><\/h2>\n<h3><span id=\"Burn_rate_la_gi\">Burn rate l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span class=\"marker\">Ph\u1ea7n tr\u0103m<\/span>\u00a0ghi l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0m\u00e0 m\u1ecdi\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0quen. \u0110\u00f3 l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh c\u1ee7a t\u00ednh\u00a0<span class=\"marker\">b\u1ec1n v\u1eefng<\/span>\u00a0ho\u1eb7c th\u1eddi gian\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng cho \u0111\u1ebfn khi\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0<span class=\"marker\">gia t\u0103ng<\/span>. N\u00f3i\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>,\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng trong bao l\u00e2u cho \u0111\u1ebfn khi b\u1ea1n h\u1ebft ti\u1ec1n.<\/p>\n<p>Thu\u1eadt ng\u1eef n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0li\u00ean quan \u0111\u1ebfn kh\u1edfi nghi\u1ec7p v\u00e0\u00a0<span class=\"marker\">cho bi\u1ebft<\/span>\u00a0t\u1ed1c \u0111\u1ed9 m\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0ti\u00eau th\u1ee5, ho\u1eb7c \u0111\u1ed1t, t\u00e0i ch\u00ednh ho\u1eb7c\u00a0<span class=\"marker\">shop<\/span>\u00a0\u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m c\u1ee7a h\u1ecd \u0111\u1ec3\u00a0<span class=\"marker\">support<\/span>\u00a0c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u01b0\u1ee3t qu\u00e1\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ti\u1ec1n. \u0110\u00f3 l\u00e0 th\u01b0\u1edbc \u0111o c\u1ee7a\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ti\u1ec1n \u00e2m v\u00e0 n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb theo th\u00e1ng, m\u1eb7c d\u00f9 trong m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng, n\u00f3\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0\u0111\u01b0\u1ee3c \u0111o b\u1eb1ng tu\u1ea7n ho\u1eb7c ng\u00e0y.+<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, gi\u1ea3 s\u1eed\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n c\u1ea7n 5000 \u0111\u00f4 la m\u1ed7i th\u00e1ng \u0111\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp t\u1ee5c<\/span>\u00a0b\u1eadt \u0111\u00e8n, nh\u01b0ng\u00a0<span class=\"marker\">doanh s\u1ed1<\/span>\u00a0ch\u1ec9 l\u00e0 2500 \u0111\u00f4 la trong c\u00f9ng th\u1eddi gian. Sau \u0111\u00f3, b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u0111\u1ed1t $ 2500 m\u1ed9t th\u00e1ng.<\/p>\n<h3><span id=\"1_Ngan_sachco_dinh_vangan_sachphat_sinh\">1. N<span class=\"marker\">g\u00e2n s\u00e1ch<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh v\u00e0\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0ph\u00e1t sinh<\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng ph\u1ea7n\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0nh\u1ea5t trong d\u1eef li\u1ec7u t\u00e0i ch\u00ednh m\u00e0 b\u1ea1n l\u00e0\u00a0<span class=\"marker\">ng\u01b0\u1eddi s\u00e1ng l\u1eadp<\/span>\u00a0ph\u1ea3i n\u1eafm r\u00f5 (v\u00e0\u00a0<span class=\"marker\">c\u1eadp nh\u1eadt<\/span>\u00a0li\u00ean t\u1ee5c) l\u00e0 t\u1ed5ng\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0\u0111\u1ec3 v\u1eadn h\u00e0nh\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u1ed5ng\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0v\u1eadn h\u00e0nh\u00a0<span class=\"marker\">startup<\/span>\u00a0c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0\u00a0<span class=\"marker\">g\u1ed3m c\u00f3<\/span>\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh v\u00e0\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0ph\u00e1t sinh.<\/p>\n<h4><span id=\"Ngan_sachco_dinh\"><strong><span class=\"marker\">Ng\u00e2n s\u00e1ch<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh:<\/strong><\/span><\/h4>\n<ul>\n<li>L\u00e0 lo\u1ea1i\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0m\u00e0\u00a0<strong><span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span><\/strong>\u00a0theo kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, ngh\u0129a l\u00e0 lo\u1ea1i\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0s\u1ebd gi\u1eef nguy\u00ean b\u1ea5t k\u1ec3 vi\u1ec7c s\u1ea3n xu\u1ea5t th\u00eam c\u00e1c lo\u1ea1i\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/li>\n<li><span class=\"marker\">g\u1ee3i \u00fd<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0c\u00e1c kho\u1ea3n thu\u00ea, tr\u1ea3 n\u1ee3, b\u1ea3o hi\u1ec3m v\u00e0 v\u1eadt t\u01b0 v\u0103n ph\u00f2ng ph\u1ea9m\u2026<\/li>\n<\/ul>\n<h4><span id=\"Ngan_sachphat_sinh\"><strong><span class=\"marker\">Ng\u00e2n s\u00e1ch<\/span>\u00a0ph\u00e1t sinh:<\/strong><\/span><\/h4>\n<ul>\n<li>L\u00e0 lo\u1ea1i\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0<strong><span class=\"marker\">refresh<\/span><\/strong>\u00a0theo kh\u1ed1i l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, ngh\u0129a l\u00e0\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0n\u00e0y\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">bi\u1ebfn \u0111\u1ed5i<\/span>\u00a0theo\u00a0<span class=\"marker\">gi\u00e1 ti\u1ec1n<\/span>\u00a0c\u1ee7a 1 m\u1eb7t h\u00e0ng ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u1ea3n xu\u1ea5t ra.<\/li>\n<li><span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0n\u00e0y\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0ho\u1eb7c gi\u1ea3m theo t\u00ecnh\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0s\u1ea3n xu\u1ea5t<\/li>\n<li><span class=\"marker\">g\u1ee3i \u00fd<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0nguy\u00ean li\u1ec7u c\u1ea5u th\u00e0nh tr\u1ef1c ti\u1ebfp l\u00ean\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>,\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0lao \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp,\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0<span class=\"marker\">chi\u1ebft kh\u1ea5u<\/span>\u00a0ho\u1eb7c\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0m\u00e1y ch\u1ee7\u2026<\/li>\n<\/ul>\n<p>N\u1eafm r\u00f5 \u0111\u01b0\u1ee3c t\u1ed5ng\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0v\u1eadn h\u00e0nh l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0nh\u1ea5t cho ph\u00e9p b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c khi n\u00e0o th\u00ec\u00a0<span class=\"marker\">s\u1ed1 t\u00e0i nguy\u00ean<\/span>\u00a0b\u1ea1n chi ra cho vi\u1ec7c\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">\u0111em l\u1ea1i<\/span>\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0cho b\u1ea1n (th\u1eadm ch\u00ed l\u00e0 bao nhi\u00eau l\u1ee3i nhu\u1eadn).<\/p>\n<p>Lu\u1ed3ng ti\u1ec1n ra (c\u00f3 th\u1ec3 l\u00e0 c\u00e1c chi ph\u00ed) c\u0169ng\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0r\u1ea5t\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0t\u1edbi\u00a0<strong>\u0111\u1ed9 d\u00e0i \u0111\u01b0\u1eddng b\u0103ng ch\u1ea1y \u0111\u00e0<\/strong>\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n. \u0110\u01b0\u1eddng b\u0103ng c\u00e0ng d\u00e0i th\u00ec \u0111\u01b0\u1eddng bay c\u00e0ng \u1ed5n \u0111\u1ecbnh. Thu\u1eadt ng\u1eef n\u00e0y ngh\u0129a l\u00e0 ch\u1ec9 kho\u1ea3ng th\u1eddi gian\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0s\u1ed1ng s\u00f3t \u0111\u01b0\u1ee3c m\u00e0\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">doanh thu<\/span>.<\/p>\n<p>B\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0t\u00ednh to\u00e1n \u0111\u1ed9 d\u00e0i \u0111\u01b0\u1eddng b\u0103ng c\u1ee7a b\u1ea1n b\u1eb1ng vi\u1ec7c\u00a0<span class=\"marker\">qu\u00e9t<\/span>\u00a0s\u1ed1 d\u01b0\u00a0<span class=\"marker\">account<\/span>\u00a0ti\u1ec1n m\u1eb7t (s\u1ed1 ti\u1ec1n m\u00e0 b\u1ea1n c\u00f3 ban \u0111\u1ea7u khi\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0startup) chia cho\u00a0<span class=\"marker\">s\u1ed1 t\u00e0i nguy\u00ean<\/span>\u00a0b\u1ea1n ph\u1ea3i chi ti\u00eau h\u00e0ng th\u00e1ng (l\u00e0 t\u1ed5ng\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0v\u1eadn h\u00e0nh).<\/p>\n<p><span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0c\u1ee5 th\u1ec3:<\/p>\n<blockquote>\n<p>\u0110\u1ed9 d\u00e0i \u0111\u01b0\u1eddng b\u0103ng = S\u1ed1 d\u01b0\u00a0<span class=\"marker\">account<\/span>\u00a0500 tri\u1ec7u \/\u00a0<span class=\"marker\">s\u1ed1 v\u1ed1n<\/span>\u00a0ti\u00eau h\u00e0ng th\u00e1ng 100 tri\u1ec7u<\/p>\n<\/blockquote>\n<p>=&gt; \u0110\u1ed9 d\u00e0i \u0111\u01b0\u1eddng b\u0103ng = 5 th\u00e1ng (t\u00ednh t\u1edbi th\u1eddi \u0111i\u1ec3m b\u1ea1n h\u1ebft s\u1ea1ch ti\u1ec1n b\u1ea1n s\u1ebd duy tr\u00ec\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0\u0111\u01b0\u1ee3c 5 th\u00e1ng)<\/p>\n<p><span class=\"marker\">kh\u00f4ng nh\u1eefng th\u1ebf<\/span>,\u00a0<span class=\"marker\">ph\u1ea7n tr\u0103m<\/span>\u00a0\u0111\u1ed1t ti\u1ec1n -burn rate (100 tri\u1ec7u\/th\u00e1ng \u1edf tr\u00ean) s\u1ebd cho b\u1ea1n bi\u1ebft\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n s\u1ebd h\u1ebft ti\u1ec1n \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0o trong t\u01b0\u01a1ng lai n\u1ebfu b\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0ki\u1ebfm \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>. N\u00f3 c\u0169ng l\u00e0 th\u01b0\u1edbc \u0111o\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">l\u00f4i k\u00e9o<\/span>\u00a0\u0111\u1ea7u t\u01b0.\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<strong>Rosemary Peavler<\/strong>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0n\u00f3i:<\/p>\n<blockquote>\n<div id=\"ec5f\" class=\"hw hx hy bk dd b hz ia ib ic id ie go\">\n<p>\u201cC\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">ph\u1ea7n tr\u0103m<\/span>\u00a0\u0111\u1ed1t\u00a0<span class=\"marker\">ti\u1ec1n c\u1ee7a<\/span>\u00a0<span class=\"marker\">startup<\/span>\u00a0v\u00e0 \u0111o l\u01b0\u1eddng n\u00f3 v\u1edbi\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0trong t\u01b0\u01a1ng lai \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh li\u1ec7u\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng gi\u00e1 hay\u00a0<span class=\"marker\">k<\/span>. N\u1ebfu\u00a0<span class=\"marker\">%<\/span>\u00a0\u0111\u1ed1t ti\u1ec1n\u00a0<span class=\"marker\">to<\/span>\u00a0h\u01a1n\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>, ho\u1eb7c n\u1ebfu\u00a0<span class=\"marker\">doanh thu<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">gia t\u0103ng<\/span>\u00a0<span class=\"marker\">nhanh<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0d\u1ef1 ki\u1ebfn th\u00ec c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0ngh\u0129 r\u1eb1ng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u1ed1t. N\u00f3\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0qu\u00e1\u00a0<span class=\"marker\">r\u1ee7i ro<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>\u00a0h\u1ecd s\u1ebd\u00a0<span class=\"marker\">k<\/span>\u00a0\u0111\u1ea7u t\u01b0\u00a0<span class=\"marker\">ti\u1ec1n t\u00e0i<\/span>\u00a0h\u1ecd v\u00e0o \u0111\u00f3\u201d<\/p>\n<\/div>\n<\/blockquote>\n<p><span class=\"marker\">l\u00e0m th\u1ebf n\u00e0o<\/span>\u00a0\u0111\u1ec3 b\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0duy tr\u00ec 1\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0<span class=\"marker\">ph\u1ea7n tr\u0103m<\/span>\u00a0\u0111\u1ed1t\u00a0<span class=\"marker\">ti\u1ec1n t\u00e0i<\/span>\u00a0doanh nghi\u1ec7p? Sau \u0111\u00e2y l\u00e0 3\u00a0<span class=\"marker\">plan<\/span>\u00a0h\u1eefu \u00edch:<\/p>\n<ol>\n<li><strong>V\u1eadn h\u00e0nh tinh g\u1ecdn nh\u1ea5t\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span><\/strong>\u00a0b\u1eb1ng vi\u1ec7c gi\u1eef c\u00e1c\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0<span class=\"marker\">h\u1ee3p l\u00fd<\/span>\u00a0th\u1ea5p nh\u1ea5t c\u00f3 th\u1ec3: duy tr\u00ec\u00a0<span class=\"marker\">t\u1ef7 l\u1ec7<\/span>\u00a0\u0111\u1ed1t ti\u1ec1n th\u1ea5p s\u1ebd t\u1ed1i \u0111a h\u00f3a c\u00e1c\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0t\u00e0i ch\u00ednh\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 cho ph\u00e9p b\u1ea1n h\u1ee7y b\u1ecf, \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c kh\u1edfi \u0111\u1ed9ng l\u1ea1i m\u1ed9t ho\u1eb7c nhi\u1ec1u quy tr\u00ecnh v\u1eadn h\u00e0nh trong\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0tr\u01b0\u1edbc khi b\u1ea1n\u00a0<span class=\"marker\">ch\u1ea5m d\u1ee9t<\/span>\u00a0\u0111\u01b0\u1eddng b\u0103ng c\u1ee7a m\u00ecnh (l\u00e0 l\u00fac b\u1ea1n h\u1ebft s\u1ea1ch ti\u1ec1n).<\/li>\n<li><strong><span class=\"marker\">n\u1ed7 l\u1ef1c<\/span>\u00a0khi\u1ebfn c\u00e1c kho\u1ea3n\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0h\u01a1n<\/strong>:\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0vi\u1ec7c\u00a0<span class=\"marker\">\u00e1p d\u1ee5ng<\/span>\u00a0c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o c\u00f4ng vi\u1ec7c \u2014\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0l\u00e0 Google Drive, Skype, Slack\u2026 \u2014 \u0111\u1ec3 giao ti\u1ebfp v\u1edbi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>,\u00a0<span class=\"marker\">\u0111\u1ed3ng nghi\u1ec7p<\/span>\u00a0hay\u00a0<span class=\"marker\">\u0111\u1ed1i t\u00e1c<\/span>\u00a0c\u1ee7a b\u1ea1n, \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ho\u1eb7c\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">h\u00ecnh th\u1ee9c<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>,\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0truy\u1ec1n th\u1ed1ng\u00a0<span class=\"marker\">kh\u00e1c<\/span>.<\/li>\n<li><strong><span class=\"marker\">gia t\u0103ng<\/span>\u00a0<span class=\"marker\">doanh thu<\/span><\/strong>: m\u1ed9t\u00a0<span class=\"marker\">b\u00ed quy\u1ebft<\/span>\u00a0\u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0th\u1ef1c hi\u1ec7n ki\u1ebfm ti\u1ec1n ngay khi b\u1ea1n\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">startup<\/span>\u00a0c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n<p>(B\u00ean l\u1ec1 1 ch\u00fat, b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0t\u00ecm th\u1ea5y c\u00e1c\u00a0<span class=\"marker\">tool<\/span>\u00a0<span class=\"marker\">h\u1eefu \u00edch<\/span>\u00a0d\u00e0nh cho\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0t\u1ea1i c\u00e1c\u00a0<span class=\"marker\">ngu\u1ed3n<\/span>\u00a0sau\u00a0&#8220;); background-size: 1px 1px; background-position: 0px calc(1em + 1px);&#8221; target=&#8221;_blank&#8221;&gt;https:\/\/steveblank.com\/tools-and-blogs-for-entrepreneurs\/\u00a0v\u00e0\u00a0&#8220;); background-size: 1px 1px; background-position: 0px calc(1em + 1px);&#8221; target=&#8221;_blank&#8221;&gt;http:\/\/growthsupply.com\/free\/)<\/p>\n<h3><span id=\"2_Dinh_hinhdiem_hoa_von\">2. \u0110<span class=\"marker\">\u1ecbnh h\u00ecnh<\/span>\u00a0\u0111i\u1ec3m h\u00f2a v\u1ed1n<\/span><\/h3>\n<div class=\"fl fm fn fo ak\">\n<div class=\"cl cm fe\">\n<div class=\"fu r fn fv\">\n<div class=\"ir r\">\n<div class=\"fp fq cp t u fr ak dz fs ft\"><img decoding=\"async\" class=\"ak as cp fr fx fy ny t u\" src=\"https:\/\/miro.medium.com\/max\/60\/1*twtuR4xCS_glFRJAC40CFg.jpeg?q=20\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/60\/1*twtuR4xCS_glFRJAC40CFg.jpeg?q=20\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<img decoding=\"async\" class=\"ak cp fr ga mb nw t u\" src=\"https:\/\/miro.medium.com\/max\/1000\/1*twtuR4xCS_glFRJAC40CFg.jpeg\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/1000\/1*twtuR4xCS_glFRJAC40CFg.jpeg\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Hi\u1ec7p h\u1ed9i c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf c\u1ee7a M\u1ef9\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">\u0111\u1ecbnh ngh\u0129a<\/span>\u00a0ng\u1eafn g\u1ecdn v\u00e0\u00a0<span class=\"marker\">h\u1eefu \u00edch<\/span>\u00a0<span class=\"marker\">m\u00f4 t\u1ea3<\/span>\u00a0v\u1ec1 \u0111i\u1ec3m h\u00f2a v\u1ed1n\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0sau:<\/p>\n<blockquote>\n<div id=\"0ef9\" class=\"hw hx hy bk dd b hz ia ib ic id ie go\">\n<p>\u201c\u0110i\u1ec3m h\u00f2a v\u1ed1n \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0khi n\u00e0o th\u00ec\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n s\u1ebd c\u00f3\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0trang tr\u1ea3i\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">doanh s\u1ed1<\/span>. N\u00f3 l\u00e0 \u0111i\u1ec3m\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0b\u1ea1n c\u1ea7n bao nhi\u00eau\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0\u0111\u1ec3 b\u00f9 \u0111\u1eafp v\u00e0o\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n\u201d.<\/p>\n<\/div>\n<\/blockquote>\n<p>\u0110i\u1ec3m h\u00f2a v\u1ed1n c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0l\u00e0 \u0111i\u1ec3m m\u00e0\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0(ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng) \u0111\u00fang b\u1eb1ng v\u1edbi\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0(t\u1ed5ng\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh v\u00e0\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0ph\u00e1t sinh).<\/p>\n<p>V\u01b0\u1ee3t qua \u0111i\u1ec3m h\u00f2a v\u1ed1n l\u00e0 b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0thu \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">doanh s\u1ed1<\/span>, ngh\u0129a l\u00e0\u00a0<span class=\"marker\">quy\u1ec1n l\u1ee3i<\/span>\u00a0t\u00e0i ch\u00ednh\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0v\u01b0\u1ee3t qua c\u00e1c kho\u1ea3n\u00a0<span class=\"marker\">chi ph\u00ed<\/span>, thu\u1ebf\u2026<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">l\u1ee3i \u00edch<\/span>\u00a0\u0111\u1ec3 t\u00ednh to\u00e1n ra \u0111i\u1ec3m h\u00f2a v\u1ed1n c\u1ee7a b\u1ea1n. B\u1eb1ng vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 \u0111i\u1ec3m h\u00f2a v\u1ed1n, b\u1ea1n c\u00f3\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0\u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u sau:<\/p>\n<ul>\n<li><span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0<span class=\"marker\">hi\u1ec7n gi\u1edd<\/span>\u00a0c\u1ee7a b\u1ea1n c\u00f3\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span><\/li>\n<li><span class=\"marker\">gi\u00e1 b\u00e1n<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0gi\u1ea3m bao nhi\u00eau tr\u01b0\u1edbc khi b\u1ea1n\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0ch\u1ecbu l\u1ed7<\/li>\n<li>B\u1ea1n c\u1ea7n ph\u1ea3i b\u00e1n bao nhi\u00eau\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0tr\u01b0\u1edbc khi\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span><\/li>\n<li>Vi\u1ec7c\u00a0<span class=\"marker\">khuy\u1ebfn m\u00e3i<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng\u00a0<span class=\"marker\">sale<\/span>\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span>\u00a0t\u1edbi\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0c\u1ee7a b\u1ea1n<\/li>\n<li><span class=\"marker\">t\u0103ng<\/span>\u00a0<span class=\"marker\">gi\u00e1 b\u00e1n<\/span>\u00a0ho\u1eb7c\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0kh\u1ed1i l\u01b0\u1ee3ng\u00a0<span class=\"marker\">sale<\/span>\u00a0l\u00ean bao nhi\u00eau \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh b\u1ecb\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span><\/li>\n<\/ul>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 1 b\u1ea3n\u00a0<span class=\"marker\">\u0111\u00e1nh gi\u00e1<\/span>\u00a0\u0111i\u1ec3m h\u00f2a v\u1ed1n \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">ho\u00e0n th\u00e0nh<\/span>\u00a0c\u1ee5 th\u1ec3\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0sau:<\/p>\n<div class=\"cl cm is\">\n<div class=\"fu r fn fv\">\n<div class=\"it r\">\n<div class=\"fp fq cp t u fr ak dz fs ft\"><img decoding=\"async\" class=\"ak as cp fr fx fy ny t u\" src=\"https:\/\/miro.medium.com\/max\/58\/1*dGPxOHr5RZHIQJrBWGIQNg.png?q=20\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/58\/1*dGPxOHr5RZHIQJrBWGIQNg.png?q=20\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<img decoding=\"async\" class=\"ak cp fr ga mb nw t u\" src=\"https:\/\/miro.medium.com\/max\/731\/1*dGPxOHr5RZHIQJrBWGIQNg.png\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/731\/1*dGPxOHr5RZHIQJrBWGIQNg.png\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<p>Theo\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0to\u00e1n h\u1ecdc, \u0111i\u1ec3m h\u00f2a v\u1ed1n \u0111\u01b0\u1ee3c t\u00ednh b\u1edfi\u00a0<span class=\"marker\">c\u00e1ch th\u1ee9c<\/span>\u00a0sau:<\/p>\n<blockquote>\n<p><strong>\u0110i\u1ec3m h\u00f2a v\u1ed1n = T\u1ed5ng\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0c\u1ed1 \u0111\u1ecbnh \/ (Gi\u00e1 b\u00e1n\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0\u2014\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0ph\u00e1t sinh)<\/strong><\/p>\n<\/blockquote>\n<p>V\u00ed d\u1ee5:<\/p>\n<p><span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n l\u00e0 60 tri\u1ec7u\/th\u00e1ng. Gi\u00e1 m\u1ed7i\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0b\u00e1n ra l\u00e0 45k,\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0cho m\u1ed7i\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0l\u00e0 40k.\u00a0<span class=\"marker\">\u00e1p d\u1ee5ng<\/span>\u00a0<span class=\"marker\">b\u00ed quy\u1ebft<\/span>\u00a0ta c\u00f3:<\/p>\n<blockquote>\n<p><strong>\u0110i\u1ec3m h\u00f2a v\u1ed1n = 60 tri\u1ec7u \/ (45000 \u2014 40000)<\/strong><\/p>\n<p><strong>\u0110i\u1ec3m h\u00f2a v\u1ed1n = 12.000\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>.<\/strong><\/p>\n<\/blockquote>\n<p><span class=\"marker\">nh\u01b0<\/span>\u00a0v\u1eady, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m h\u00f2a v\u1ed1n th\u00ec t\u01b0\u01a1ng \u1ee9ng m\u1ed7i th\u00e1ng b\u1ea1n ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c 12.000\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>. Trung b\u00ecnh 1 ng\u00e0y b\u1ea1n ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c 400\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>.<\/p>\n<p>Sau khi\u00a0<span class=\"marker\">ho\u00e0n thi\u1ec7n<\/span>\u00a0\u0111\u01b0\u1ee3c b\u1ea3n\u00a0<span class=\"marker\">ph\u00e2n t\u00edch<\/span>\u00a0\u0111i\u1ec3m h\u00f2a v\u1ed1n c\u1ee7a b\u1ea1n, b\u1ea1n\u00a0<span class=\"marker\">th\u01b0\u1eddng xuy\u00ean<\/span>\u00a0ph\u1ea3i c\u00e2n nh\u1eafc c\u00e1c c\u00e2u h\u1ecfi sau 1\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0c\u1ea9n th\u1eadn:<\/p>\n<ul>\n<li>\u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">sale<\/span>\u00a0th\u1ef1c t\u1ebf?<\/li>\n<li><span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0khi n\u00e0o th\u00ec b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0\u0111\u00f3?<\/li>\n<li>B\u1ea1n s\u1ebd c\u1ea7n nh\u1eefng\u00a0<span class=\"marker\">g\u1ed1c<\/span>\u00a0l\u1ef1c n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3?<\/li>\n<li>B\u1ea1n s\u1ebd ti\u00eau bao nhi\u00eau ti\u1ec1n trong su\u1ed1t th\u1eddi gian \u0111\u00f3?<\/li>\n<\/ul>\n<p>Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y r\u1ea5t\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0\u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i\u00a0<span class=\"marker\">Nh\u00ecn<\/span>\u00a0s\u00e2u s\u1eafc v\u1ec1 2 y\u1ebfu t\u1ed1:\u00a0<strong>a) B\u1ea1n s\u1ebd c\u1ea7n\u00a0<span class=\"marker\">m\u1eddi g\u1ecdi<\/span>\u00a0bao nhi\u00eau ti\u1ec1n v\u1ed1n<\/strong>\u00a0v\u00e0\u00a0<strong>b) C\u1ea7n bao l\u00e2u \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">s\u1ed1 ti\u1ec1n<\/span>\u00a0\u1ea5y tr\u01b0\u1edbc khi \u0111\u1ea1t \u0111i\u1ec3m h\u00f2a v\u1ed1n<\/strong>.<\/p>\n<h3><span id=\"3_CAC_va_LTV\">3. CAC v\u00e0 LTV<\/span><\/h3>\n<div class=\"fl fm fn fo ak\">\n<div class=\"cl cm fe\">\n<div class=\"fu r fn fv\">\n<div class=\"iu r\">\n<div class=\"fp fq cp t u fr ak dz fs ft\"><img decoding=\"async\" class=\"ak as cp fr fx fy ny t u\" src=\"https:\/\/miro.medium.com\/max\/60\/1*basDWfneTqyRkKk22ndyRg.jpeg?q=20\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/60\/1*basDWfneTqyRkKk22ndyRg.jpeg?q=20\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<img decoding=\"async\" class=\"ak cp fr ga mb nw t u\" src=\"https:\/\/miro.medium.com\/max\/1000\/1*basDWfneTqyRkKk22ndyRg.jpeg\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/1000\/1*basDWfneTqyRkKk22ndyRg.jpeg\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Steve Blank\u00a0<span class=\"marker\">kh\u00e1i ni\u1ec7m<\/span>\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">t\u00ecm ki\u1ebfm<\/span>\u00a0m\u1ed9t m\u00f4\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0l\u1eb7p l\u1ea1i v\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>.<\/p>\n<p>T\u00f4i b\u1ed5 sung th\u00eam 1 ch\u00fat:<\/p>\n<blockquote>\n<div id=\"44ad\" class=\"hw hx hy bk dd b hz ia ib ic id ie go\">\n<p>\u201cVi\u1ec7c\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0m\u1ed9t m\u00f4\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0l\u1eb7p l\u1ea1i v\u00e0\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0l\u00e0 m\u1ed9t \u0111i\u1ec3m trong v\u00f2ng \u0111\u1eddi c\u1ee7a\u00a0<span class=\"marker\">startup<\/span>,\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0m\u00e0 c\u00e1c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0\u0111\u00f3 t\u00ecm ra\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0m\u1edbi v\u1edbi\u00a0<span class=\"marker\">s\u1ed1 t\u00e0i nguy\u00ean<\/span>\u00a0\u00edt h\u01a1n\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0m\u00e0 h\u1ecd ki\u1ebfm \u0111\u01b0\u1ee3c, t\u1eeb \u0111\u00f3\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<p>Vi\u1ec7c\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0m\u1ed9t m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0l\u1eb7p l\u1ea1i v\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">h\u1ec7 th\u1ed1ng<\/span>\u00a0c\u01a1 b\u1ea3n nh\u1ea5t cho\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0sinh t\u1ed3n c\u1ee7a\u00a0<span class=\"marker\">startup<\/span>\u00a0b\u1edfi v\u00ec n\u00f3\u00a0<span class=\"marker\">gi\u00fap cho<\/span>\u00a0<span class=\"marker\">startup<\/span>\u00a0\u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c th\u00e0nh t\u1ef1u\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0trong c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a m\u00ecnh,\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0l\u00e0 s\u1ef1\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>.<\/p>\n<h4><span id=\"vi_saolai_co_dieu_nay\"><span class=\"marker\">v\u00ec sao<\/span>\u00a0l\u1ea1i c\u00f3 \u0111i\u1ec1u n\u00e0y?<\/span><\/h4>\n<p>L\u00e0 b\u1edfi v\u00ec c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0th\u1ef1c hi\u1ec7n\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0m\u00f4\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0l\u1eb7p l\u1ea1i v\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0th\u00ec sau \u0111\u00f3 c\u0169ng\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0\u0111\u1ea3m b\u1ea3o\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0c\u1ee7a vi\u1ec7c\u00a0<span class=\"marker\">sale<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>.<\/p>\n<p><span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0n\u00e0y \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng 2 ch\u1ec9 s\u1ed1 ch\u00ednh sau:<\/p>\n<ol>\n<li><strong>Customer Acquisition cost (CAC)<\/strong>: T\u1ed5ng\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0\u0111\u1ec3 thuy\u1ebft ph\u1ee5c 1\u00a0<span class=\"marker\">KH<\/span>\u00a0ti\u1ec1m n\u0103ng b\u1ecf ti\u1ec1n ra mua\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0ho\u1eb7c d\u1ecbch v\u1ee5. \u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0chia\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0b\u1ecf ra \u0111\u1ec3\u00a0<span class=\"marker\">ki\u1ebfm t\u00ecm<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0m\u1edbi (th\u00f4ng qua\u00a0<span class=\"marker\">marketing<\/span>, qu\u1ea3ng c\u00e1o\u2026) cho\u00a0<span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0m\u1edbi thu th\u1eadp \u0111\u01b0\u1ee3c trong su\u1ed1t kho\u1ea3ng th\u1eddi gian chi ti\u1ec1n.\u00a0<span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0n\u1ebfu b\u1ea1n chi h\u1ebft 100 tri\u1ec7u trong 1 th\u00e1ng cho vi\u1ec7c\u00a0<span class=\"marker\">khuy\u1ebfn m\u00e3i<\/span>\u00a0v\u00e0 thu \u0111\u01b0\u1ee3c 20\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0th\u00ec CAC c\u1ee7a b\u1ea1n l\u00e0 5 tri\u1ec7u.<\/li>\n<li><strong>Lifetime Value Of Customer (LTV)<\/strong>:\u00a0<span class=\"marker\">doanh thu<\/span>\u00a0d\u1ef1 ki\u1ebfn m\u00e0\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0theo\u00a0<span class=\"marker\">mong ch\u1edd<\/span>\u00a0trong su\u1ed1t\u00a0<span class=\"marker\">cu\u1ed9c \u0111\u1eddi<\/span>\u00a0c\u1ee7a h\u1ecd. N\u00f3i 1\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>, n\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0nh\u00e2n\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0h\u00e0ng n\u0103m cho d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi s\u1ed1 n\u0103m\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0<span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a01 n\u0103m cho d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 2 tri\u1ec7u, s\u1ed1 n\u0103m\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0g\u1eafn b\u00f3 v\u1edbi d\u1ecbch v\u1ee5 l\u00e0 5 n\u0103m th\u00ec LTV c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 10 tri\u1ec7u.<\/li>\n<\/ol>\n<p>LTV\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0kh\u00f3 \u01b0\u1edbc l\u01b0\u1ee3ng\u00a0<span class=\"marker\">chu\u1ea9n x\u00e1c<\/span>\u00a0trong th\u1eddi k\u1ef3 \u0111\u1ea7u c\u1ee7a 1\u00a0<span class=\"marker\">startup<\/span>\u00a0do b\u1ea1n c\u00f2n thi\u1ebfu c\u00e1c d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 \u0111\u1ec3\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>. N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 x\u1ea3y ra, h\u00e3y th\u1eed\u00a0<span class=\"marker\">xem<\/span>\u00a0x\u00e9t c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0t\u01b0\u01a1ng t\u1ef1 trong c\u00f9ng\u00a0<span class=\"marker\">ng\u00e0nh ngh\u1ec1<\/span>\u00a0\u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t cho s\u1ed1 li\u1ec7u LTV c\u1ee7a b\u1ea1n.<\/p>\n<p><span class=\"marker\">v\u00ec sao<\/span>\u00a0vi\u1ec7c hi\u1ec3u v\u00e0 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c 2 s\u1ed1 li\u1ec7u n\u00e0y l\u1ea1i\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp ?<\/p>\n<p>B\u1edfi v\u00ec\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0sai c\u1ee7a vi\u1ec7c t\u00ednh to\u00e1n n\u00e0y ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0gi\u1ebft ch\u1ebft\u00a0<span class=\"marker\">startup<\/span>\u00a0c\u1ee7a b\u1ea1n ngay t\u1eeb trong tr\u1ee9ng.<\/p>\n<p>Theo b\u00e1o c\u00e1o n\u0103m 2012 c\u1ee7a\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0Genome, sau khi\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0650 c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0kh\u1edfi nghi\u1ec7p internet cho th\u1ea5y \u201cVi\u1ec7c\u00a0<span class=\"marker\">m\u1edf<\/span>\u00a0r\u1ed9ng quy m\u00f4 qu\u00e1 s\u1edbm l\u00e0\u00a0<span class=\"marker\">nguy\u00ean do<\/span>\u00a0<span class=\"marker\">th\u00f4ng d\u1ee5ng<\/span>\u00a0nh\u1ea5t khi\u1ebfn c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0m\u1edbi th\u00e0nh l\u1eadp ho\u1ea1t \u0111\u1ed9ng k\u00e9m\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">d\u1eabn<\/span>\u00a0t\u1edbi k\u1ebft c\u1ee5c thua tr\u1eadn s\u1edbm\u201d.<\/p>\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, vi\u1ec7c\u00a0<span class=\"marker\">m\u1edf<\/span>\u00a0r\u1ed9ng qu\u00e1 s\u1edbm l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">c\u1ed1 g\u1eafng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">gia t\u0103ng<\/span>\u00a0t\u1ea7m\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0m\u1edbi c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi b\u1ea1n\u00a0<span class=\"marker\">s\u1ef1 ph\u00e1t tri\u1ec3n<\/span>\u00a0trong vi\u1ec7c\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>\u00a0<span class=\"marker\">t\u1ed1i \u01b0u<\/span>\u00a0nh\u1eefng quy tr\u00ecnh\u00a0<span class=\"marker\">kh\u00f3 kh\u0103n<\/span>\u00a0trong m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0l\u1eb7p l\u1ea1i v\u00e0\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0r\u1ed9ng.<\/p>\n<p>N\u00f3i 1\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>, vi\u1ec7c\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0c\u00e1c ch\u1ec9 s\u1ed1 CAC v\u00e0 LTV\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0khi\u1ebfn\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0<span class=\"marker\">m\u1edf<\/span>\u00a0r\u1ed9ng s\u1edbm di\u1ec5n ra v\u00e0 sau \u0111\u00f3,\u00a0<span class=\"marker\">startup<\/span>\u00a0c\u1ee7a b\u1ea1n s\u1ebd\u00a0<span class=\"marker\">fail<\/span>.<\/p>\n<p>C\u00f3 m\u1ed9t s\u1ef1 th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0kh\u1edfi nghi\u1ec7p v\u1ec1 nh\u1eefng m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0sinh l\u1eddi t\u1ed1t \u0111\u00f3 l\u00e0 khi ch\u1ec9 s\u1ed1 LTV cao g\u1ea5p 3 l\u1ea7n ch\u1ec9 s\u1ed1 CAC.<\/p>\n<p><span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>\u00a0tr\u00ean, CAC c\u1ee7a b\u1ea1n l\u00e0 5 tri\u1ec7u, LTV l\u00e0 10 tri\u1ec7u th\u00ec\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0ch\u01b0a \u0111\u1ea3m b\u1ea3o\u00a0<span class=\"marker\">hi\u1ec3n nhi\u00ean<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0sinh l\u1eddi t\u1ed1t c\u1ee7a\u00a0<span class=\"marker\">startup<\/span>\u00a0\u0111\u00e2u. G\u1ea5p 3 l\u1ea7n th\u00ec LTV ph\u1ea3i t\u1eeb 15 tri\u1ec7u tr\u1edf l\u00ean.<\/p>\n<p><span class=\"marker\">th\u00eam n\u1eefa<\/span>, \u0111\u1ec3\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">b\u1ec1n v\u1eefng<\/span>\u00a0th\u00ec b\u1ea1n n\u00ean \u0111\u1eb7t\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0ph\u1ee5c h\u1ed3i\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0CAC sau 1 n\u0103m ho\u1ea1t \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y nghe c\u00f3 v\u1ebb\u00a0<span class=\"marker\">\u0111\u01a1n gi\u1ea3n<\/span>\u00a0nh\u01b0ng\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>\u00a0l\u1ea1i r\u1ea5t kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">cho \u0111\u1ebfn nay<\/span>, \u0111\u1eb7c bi\u1ec7t l\u00e0\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0internet khi\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0c\u00f3 s\u1ef1 b\u00e3o h\u00f2a ho\u00e0n to\u00e0n c\u1ee7a r\u1ea5t nhi\u1ec1u\u00a0<span class=\"marker\">startup<\/span>\u00a0trong\u00a0<span class=\"marker\">\u0111\u1ee7<\/span>\u00a0m\u1ecdi\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>, d\u1ecbch v\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7\u2026<\/p>\n<h3><span id=\"4_Du_baovethe_loaitien_mat\">4. D<span class=\"marker\">\u1ef1 b\u00e1o<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ti\u1ec1n m\u1eb7t<\/span><\/h3>\n<div class=\"fl fm fn fo ak\">\n<div class=\"cl cm fe\">\n<div class=\"fu r fn fv\">\n<div class=\"ir r\">\n<div class=\"fp fq cp t u fr ak dz fs ft\"><img decoding=\"async\" class=\"ak as cp fr fx fy ny t u\" src=\"https:\/\/miro.medium.com\/max\/60\/1*weuQmoOhlq5U_5pj4VFwYg.jpeg?q=20\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/60\/1*weuQmoOhlq5U_5pj4VFwYg.jpeg?q=20\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<img decoding=\"async\" class=\"ak cp fr ga mb nw t u\" src=\"https:\/\/miro.medium.com\/max\/1000\/1*weuQmoOhlq5U_5pj4VFwYg.jpeg\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/1000\/1*weuQmoOhlq5U_5pj4VFwYg.jpeg\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Ch\u1ec9 s\u1ed1 th\u1ee9 4 m\u00e0 c\u00e1c\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0m\u1edbi c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ti\u1ec1n m\u1eb7t, t\u1ee9c l\u00e0 s\u1ef1 so s\u00e1nh t\u01b0\u01a1ng quan v\u1ec1\u00a0<span class=\"marker\">s\u1ed1 v\u1ed1n<\/span>\u00a0chi ra v\u00e0\u00a0<span class=\"marker\">s\u1ed1 t\u00e0i nguy\u00ean<\/span>\u00a0thu v\u1ec1.<\/p>\n<p><span class=\"marker\">da\u0323ng<\/span>\u00a0ti\u1ec1n d\u01b0\u01a1ng th\u1ec3 hi\u1ec7n\u00a0<span class=\"marker\">s\u1ed1 t\u00e0i nguy\u00ean<\/span>\u00a0thu \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n\u00a0<span class=\"marker\">s\u1ed1 v\u1ed1n<\/span>\u00a0chi ra trong khi\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ti\u1ec1n \u00e2m th\u1ec3 hi\u1ec7n t\u00ecnh hu\u1ed1ng\u00a0<span class=\"marker\">tr\u00e1i l\u1ea1i<\/span>, t\u1ee9c l\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n chi ra nhi\u1ec1u h\u01a1n\u00a0<span class=\"marker\">s\u1ed1 v\u1ed1n<\/span>\u00a0thu v\u1ec1.<\/p>\n<p><span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ti\u1ec1n m\u1eb7t l\u00e0 m\u00e1u c\u1ee7a m\u1ecdi\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0startup:\u00a0<span class=\"marker\">k<\/span>\u00a0ti\u1ec1n =\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>Trong khu\u00f4n kh\u1ed5\u00a0<span class=\"marker\">post<\/span>\u00a0<span class=\"marker\">b\u00e2y gi\u1edd<\/span>, t\u00f4i\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0chi ti\u1ebft c\u00e1c\u00a0<span class=\"marker\">l\u00fd gi\u1ea3i<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0cho\u00a0<span class=\"marker\">startup<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0hi\u1ec3u v\u00e0 theo d\u00f5i s\u1ed1 li\u1ec7u v\u1ec1\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ti\u1ec1n m\u1eb7t c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a m\u00ecnh,\u00a0<span class=\"marker\">note<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0kh\u00f4n ngoan th\u00ec \u0111\u1ec1u\u00a0<span class=\"marker\">li\u00ean t\u1ee5c<\/span>\u00a0th\u1ef1c hi\u1ec7n vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0<span class=\"marker\">d\u00f2ng<\/span>\u00a0ti\u1ec1n m\u1eb7t trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a h\u1ecd (hay ng\u1eafn g\u1ecdn l\u00e0\u00a0<span class=\"marker\">d\u1ef1 \u0111o\u00e1n<\/span>\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ti\u1ec1n).<\/p>\n<p><span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ti\u1ec1n m\u1eb7t l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt\u00a0<span class=\"marker\">d\u1ef1 \u0111o\u00e1n<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">\u0111\u00e1nh gi\u00e1<\/span>\u00a0<span class=\"marker\">th\u1ec3 tr\u1ea1ng<\/span>\u00a0t\u00e0i ch\u00ednh c\u1ee7a c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u1ee5c\u00a0<span class=\"marker\">th\u1ed1ng tr\u1ecb<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0nh\u1ecf c\u1ee7a M\u1ef9\u00a0<span class=\"marker\">cho bi\u1ebft<\/span>\u00a0<span class=\"marker\">t\u1ea1i sao<\/span>\u00a0vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0l\u1ea1i quan tr\u1ecdng:<\/p>\n<blockquote>\n<div id=\"fa3c\" class=\"hw hx hy bk dd b hz ia ib ic id ie go\">\n<p>\u201cVi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0s\u1ebd cho b\u1ea1n c\u00e1i\u00a0<span class=\"marker\">Nh\u00ecn<\/span>\u00a0<span class=\"marker\">r\u00f5 r\u00e0ng<\/span>\u00a0v\u1ec1 s\u1ef1 v\u00e0o\/ra c\u1ee7a ti\u1ec1n m\u1eb7t trong\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>, l\u00e0\u00a0<span class=\"marker\">s\u1ed1 v\u1ed1n<\/span>\u00a0b\u1ea1n c\u00f2n l\u1ea1i m\u1ed7i cu\u1ed1i th\u00e1ng sau khi b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0thanh to\u00e1n c\u00e1c lo\u1ea1i\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0v\u00e0 b\u1ed5 sung\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0trong th\u00e1ng \u0111\u00f3 c\u1ee7a b\u1ea1n. Vi\u1ec7c bi\u1ebft \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0<span class=\"marker\">chi\u1ebfc sim<\/span>\u00a0khi\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ti\u1ec1n s\u1ebd cho ph\u00e9p b\u1ea1n\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0\u0111\u01b0\u1ee3c c\u00e1c\u00a0<span class=\"marker\">nguy c\u01a1<\/span>\u00a0ti\u1ec1m \u1ea9n c\u1ee7a\u00a0<span class=\"marker\">loa\u0323i<\/span>\u00a0ti\u1ec1n ra\/v\u00e0o trong\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n.\u201d<\/p>\n<\/div>\n<\/blockquote>\n<p>Vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0cho b\u1ea1n nh\u1eefng d\u1eef li\u1ec7u\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0\u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng\u00a0<span class=\"marker\">kh\u1edfi ngi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n s\u1ebd\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u1ed1t ti\u1ec1n\u00a0<span class=\"marker\">nhanh<\/span>\u00a0h\u01a1n nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n \u0111\u1ec3 duy tr\u00ec\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a m\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng\u00a0<span class=\"marker\">nh\u00e0 b\u00e1n h\u00e0ng<\/span>\u00a0m\u1edbi (nh\u1eefng ng\u01b0\u1eddi l\u1ea7n \u0111\u1ea7u\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0doanh nh\u00e2n) th\u01b0\u1eddng b\u1ecb\u00a0<span class=\"marker\">l\u1ea7m l\u1eabn<\/span>\u00a0gi\u1eefa\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0ti\u1ec1n.<\/p>\n<p><span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">thu nh\u1eadp<\/span>\u00a0tr\u1eeb \u0111i\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>, nh\u01b0ng\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0l\u00fac n\u00e0o\u00a0<span class=\"marker\">doanh thu<\/span>\u00a0c\u0169ng l\u00e0 ti\u1ec1n\u00a0<em>m\u1eb7t.<\/em><\/p>\n<p><span class=\"marker\">nh\u01b0<\/span>\u00a0t\u00f4i\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">l\u00fd gi\u1ea3i<\/span>\u00a0tr\u01b0\u1edbc \u0111\u00f3:<\/p>\n<p><em>\u201cHo\u00e0n to\u00e0n\u00a0<span class=\"marker\">v\u1eabn<\/span>\u00a0c\u00f3 nh\u1eefng\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u201cb\u00f9ng n\u1ed5\u201d nh\u01b0ng\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0duy tr\u00ec\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ti\u1ec1n \u00e2m.<\/em><\/p>\n<ul>\n<li><em>B\u1ea1n\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0b\u00e1n\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee7a b\u1ea1n<\/em><\/li>\n<li><em><span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">t\u1ea5t nhi\u00ean<\/span>\u00a0v\u00e0<\/em><\/li>\n<li><em>B\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng\u00a0<span class=\"marker\">sale<\/span>\u00a0<span class=\"marker\">d\u00e0i h\u1ea1n<\/span>\u00a0<span class=\"marker\">to<\/span><\/em><\/li>\n<\/ul>\n<p><em>Tuy nhi\u00ean:<\/em><\/p>\n<ul>\n<li><em>B\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0chi ti\u00eau qu\u00e1 nhi\u1ec1u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y (nh\u01b0 l\u00e0 thu\u00ea\u00a0<span class=\"marker\">nh\u00e2n s\u1ef1<\/span>, tr\u1ea3\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>, marketing\u2026) v\u00e0<\/em><\/li>\n<li><em><span class=\"marker\">chi ph\u00ed<\/span>\u00a0h\u00e0ng th\u00e1ng c\u1ee7a b\u1ea1n v\u01b0\u1ee3t qu\u00e1\u00a0<span class=\"marker\">doanh thu<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span><\/em><\/li>\n<\/ul>\n<p><em>Do \u0111\u00f3:<\/em><\/p>\n<p><em>N\u1ebfu b\u1ea1n\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">b\u1eaft \u0111\u1ea7u<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">doanh s\u1ed1<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0h\u01a1n\u00a0<span class=\"marker\">s\u1ed1 ti\u1ec1n<\/span>\u00a0b\u1ea1n chi ra th\u00ec\u00a0<span class=\"marker\">s\u1edbm mu\u1ed9n<\/span>\u00a0g\u00ec b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i \u0111\u00f3ng\u00a0<span class=\"marker\">shop<\/span>\u00a0c\u1ee7a b\u1ea1n\u201d.<\/em><\/p>\n<p>Vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1 \u0111o\u00e1n<\/span>\u00a0<span class=\"marker\">da\u0323ng<\/span>\u00a0ti\u1ec1n m\u1eb7t\u00a0<span class=\"marker\">ch\u1eafc ch\u1eafn<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0\u0111\u01b0\u1ee3c m\u1ecdi vi\u1ec7c, nh\u01b0ng d\u00f9 sao n\u00f3 c\u0169ng\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0cho b\u1ea1n\u00a0<span class=\"marker\">kh\u1ea3 n\u0103ng<\/span>\u00a0l\u01b0\u1eddng tr\u01b0\u1edbc c\u00e1c\u00a0<span class=\"marker\">r\u1ee7i ro<\/span>\u00a0ti\u1ec1m \u1ea9n.<\/p>\n<p>M\u1eb7c d\u00f9 t\u1ed1t h\u01a1n l\u00e0 b\u1ea1n n\u00ean \u0111\u1ec3 cho 1 k\u1ebf to\u00e1n chuy\u00ean nghi\u1ec7p th\u1ef1c hi\u1ec7n gi\u00fap b\u1ea1n vi\u1ec7c\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0\u0111\u1ecbnh l\u01b0\u1ee3ng n\u00e0y nh\u01b0ng l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng l\u1eadp, b\u1ea1n c\u0169ng n\u00ean n\u1eafm \u0111\u01b0\u1ee3c c\u1ed1t l\u00f5i\u00a0<span class=\"marker\">quy t\u1eafc<\/span>\u00a0<span class=\"marker\">d\u1ef1 \u0111o\u00e1n<\/span>\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0<span class=\"marker\">ti\u1ec1n c\u1ee7a<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>.<\/p>\n<p><span class=\"marker\">th\u1ec3 lo\u1ea1i<\/span>\u00a0<span class=\"marker\">d\u1ef1 b\u00e1o<\/span>\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ti\u1ec1n m\u1eb7t c\u01a1 b\u1ea3n nh\u1ea5t l\u00e0\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0b\u1eb1ng vi\u1ec7c\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0m\u1ed9t b\u1ea3ng t\u00ednh, sau \u0111\u00f3, li\u1ec7t k\u00ea\u00a0<span class=\"marker\">to\u00e0n b\u1ed9<\/span>\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0<span class=\"marker\">doanh thu<\/span>\u00a0h\u00e0ng th\u00e1ng, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ed1 t\u1ed5ng cho m\u1ed7i n\u0103m.<\/p>\n<p>\u0110\u1ec3 chi ti\u1ebft h\u01a1n, b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0chia nh\u1ecf\u00a0<span class=\"marker\">ng\u00e2n s\u00e1ch<\/span>\u00a0ra theo t\u1eebng\u00a0<span class=\"marker\">m\u1ee5c l\u1ee5c<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau, \u0111i\u1ec1u n\u00e0y s\u1ebd\u00a0<span class=\"marker\">b\u1ed5 \u00edch<\/span>\u00a0trong vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">chi ph\u00ed<\/span>\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>\u00a0theo m\u00f9a (v\u00ed d\u1ee5\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0ti\u1ec1n \u0111i\u1ec7n s\u1ebd\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0v\u00e0o m\u00f9a h\u00e8 do vi\u1ec7c\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0\u0111i\u1ec1u h\u00f2a li\u00ean t\u1ee5c)<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t b\u1ea3ng t\u00ednh m\u1eabu cho vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1 \u0111o\u00e1n<\/span>\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0ti\u1ec1n<\/p>\n<div class=\"cl cm is\">\n<div class=\"fu r fn fv\">\n<div class=\"iw r\">\n<div class=\"fp fq cp t u fr ak dz fs ft\"><img decoding=\"async\" class=\"ak as cp fr fx fy ny t u\" src=\"https:\/\/miro.medium.com\/max\/60\/1*GpiX0rVmLMlQzbwjcw3L5Q.png?q=20\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/60\/1*GpiX0rVmLMlQzbwjcw3L5Q.png?q=20\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<img decoding=\"async\" class=\"ak cp fr ga mb nw t u\" src=\"https:\/\/miro.medium.com\/max\/731\/1*GpiX0rVmLMlQzbwjcw3L5Q.png\" data-cke-saved-src=\"https:\/\/miro.medium.com\/max\/731\/1*GpiX0rVmLMlQzbwjcw3L5Q.png\" data-cke-saved- alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div>Ngu\u1ed3n:https:\/\/vi.vayongroup.com, https:\/\/medium.com<\/div>\n<div>Xem th\u00eam\u00a0<\/div>\n<div><a href=\"https:\/\/sum.vn\/blog\/huong-dan-kiem-tien-voi-youtube-mot-dieu-that-de-dang-ma-khong-phai-ai-cung-biet\/\" data-rich-text-format-boundary=\"true\">H\u01b0\u1edbng d\u1eabn ki\u1ebfm ti\u1ec1n v\u1edbi Youtube- M\u1ed9t \u0111i\u1ec1u th\u1eadt d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft<\/a><\/div>\n<div><a href=\"https:\/\/sum.vn\/blog\/product-launch-la-gi-lam-the-nao-de-kiem-tien-online-voi-product-launch\/\" data-rich-text-format-boundary=\"true\">Product Launch l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ki\u1ebfm ti\u1ec1n online v\u1edbi Product Launch?<\/a><\/div>\n<div><a href=\"https:\/\/sum.vn\/blog\/cac-trang-web-affiliate-marketing-tot-nhat-o-viet-nam-va-ca-nuoc-ngoai-ban-nen-biet\/\" data-rich-text-format-boundary=\"true\">C\u00e1c trang web Affiliate Marketing t\u1ed1t nh\u1ea5t \u1edf Vi\u1ec7t Nam v\u00e0 c\u1ea3 n\u01b0\u1edbc ngo\u00e0i b\u1ea1n n\u00ean bi\u1ebft<\/a><\/div>\n<div>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1188,1122,1224,1123],"tags":[1432],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2497"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2497"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2498"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}