{"id":2434,"date":"2019-12-03T15:17:00","date_gmt":"2019-12-03T08:17:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2434"},"modified":"2019-12-13T08:39:15","modified_gmt":"2019-12-13T01:39:15","slug":"chien-luoc-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/chien-luoc-la-gi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh"},"content":{"rendered":"\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec<\/strong>. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2435\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/chi\u1ebfn-l\u01b0\u1ee3c-l\u00e0-g\u00ec.jpg\" alt=\"\" width=\"1774\" height=\"1080\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Chien_luoc_la_gi_Nhung_chien_luoc_thong_minh\"><span class=\"toc_number toc_depth_1\">1<\/span> Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh<\/a><ul><li><a href=\"#Ke_hoachla_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> K\u1ebf ho\u1ea1ch\u00a0l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Nhung_nguyen_lieu_tao_nen_motplanthanh_dat\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Nh\u1eefng \u201cnguy\u00ean li\u1ec7u\u201d t\u1ea1o n\u00ean m\u1ed9t\u00a0plan\u00a0th\u00e0nh \u0111\u1ea1t<\/a><\/li><li><a href=\"#Nhungplanmarketingthanh_congdang_de_hoc_hoi\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Nh\u1eefng\u00a0plan\u00a0marketing\u00a0th\u00e0nh c\u00f4ng\u00a0\u0111\u00e1ng \u0111\u1ec3 h\u1ecdc h\u1ecfi<\/a><ul><li><a href=\"#Dien_may_xanh\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> \u0110i\u1ec7n m\u00e1y xanh<\/a><\/li><li><a href=\"#Shopee\"><span class=\"toc_number toc_depth_3\">1.3.2<\/span> Shopee<\/a><\/li><li><a href=\"#Coca-cola\"><span class=\"toc_number toc_depth_3\">1.3.3<\/span> Coca-cola<\/a><\/li><li><a href=\"#Apple\"><span class=\"toc_number toc_depth_3\">1.3.4<\/span> Apple<\/a><\/li><\/ul><\/li><li><a href=\"#Ketban_luan\"><span class=\"toc_number toc_depth_2\">1.4<\/span> K\u1ebft\u00a0b\u00e0n lu\u1eadn<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Chien_luoc_la_gi_Nhung_chien_luoc_thong_minh\">Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh<\/span><\/h2>\n<h3><span id=\"Ke_hoachla_gi\"><strong><span class=\"marker\">K\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p><span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">t\u1eadp trung<\/span>\u00a0c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">l\u00e2u d\u00e0i<\/span>\u00a0v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p, c\u00e1c\u00a0<span class=\"marker\">b\u00ed quy\u1ebft<\/span>, con \u0111\u01b0\u1eddng \u0111\u1ea1t \u0111\u1ebfn c\u00e1c\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0\u0111\u00f3.\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0v\u1edbi chi\u1ebfn thu\u1eadt. M\u1ed9t\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0c\u1ea7n\u00a0<span class=\"marker\">kh\u1edfi \u0111\u1ea7u<\/span>\u00a0b\u1eb1ng vi\u1ec7c\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0k\u1ef3 v\u1ecdng m\u00e0\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0\u0111\u01b0\u1ee3c x\u00e1c l\u1eadp \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00fang. C\u00e1c\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">\u0111\u00f3ng vai<\/span>\u00a0tr\u00f2\u00a0<span class=\"marker\">\u0111\u1ecbnh d\u1ea1ng<\/span>\u00a0cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0trong m\u1ed9t s\u1ed1 n\u0103m.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48232\" title=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec - \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/giphy-1.gif\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec - \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/giphy-1.gif\" \/><\/p>\n<p><em><span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0l\u00e0 g\u00ec \u2013\u00a0<span class=\"marker\">\u0111\u1ecbnh h\u01b0\u1edbng<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0l\u00e0 g\u00ec? (Ngu\u1ed3n: Giphy)<\/em><\/p>\n<p>Vi\u1ec7c\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0g\u00ec c\u00f3\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0r\u1ea5t\u00a0<span class=\"marker\">to<\/span>\u00a0\u0111\u1ebfn\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>. M\u1ed9t\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0<span class=\"marker\">doanh s\u1ed1<\/span>\u00a0cao l\u00e0\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">quy t\u1ee5<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">gi\u00fap cho<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">nh\u00f3m<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0hay\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>\u00a0<span class=\"marker\">l\u1ee3i nhu\u1eadn<\/span>\u00a0cao b\u1eb1ng c\u00e1c\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">gi\u00e1 tr\u1ecb<\/span>\u00a0gia\u00a0<span class=\"marker\">t\u0103ng cao<\/span>\u00a0ho\u1eb7c hi\u1ec7u su\u1ea5t chi phi ph\u00ed v\u01b0\u1ee3t tr\u1ed9i.\u00a0<span class=\"marker\">tr\u00e1i l\u1ea1i<\/span>, vi\u1ec7c\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">d\u1eabn<\/span>\u00a0d\u1eaft\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">th\u00f4ng d\u1ee5ng<\/span>\u00a0h\u00f3a\u00a0<span class=\"marker\">\u0111\u1ecbnh da\u0323ng<\/span>\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">l\u00f4i k\u00e9o<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">KH<\/span>\u00a0\u1edf nhi\u1ec1u ph\u00e2n \u0111o\u1ea1n\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nhau. Ch\u00ednh\u00a0<span class=\"marker\">do v\u1eady<\/span>\u00a0hi\u1ec3u \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0l\u00e0 g\u00ec\u00a0<span class=\"marker\">s\u1ebd khi\u1ebfn<\/span>\u00a0\u00edch r\u1ea5t\u00a0<span class=\"marker\">to<\/span>\u00a0cho 1\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0khi\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0\u201cchi\u1ebfn \u0111\u1ea5u\u201d v\u1edbi c\u00e1c\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>.<\/p>\n<p><strong>&gt;&gt;&gt;\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0b\u1ea1n quan t\u00e2m:\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0c\u1ee7a Nestle t\u1ea1i Nh\u1eadt B\u1ea3n<\/strong><\/p>\n<h3><span id=\"Nhung_nguyen_lieu_tao_nen_motplanthanh_dat\"><strong>Nh\u1eefng \u201cnguy\u00ean li\u1ec7u\u201d t\u1ea1o n\u00ean m\u1ed9t\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span><\/strong><\/span><\/h3>\n<p><strong>M\u1ee5c \u0111\u00edch:<\/strong>\u00a0Trong khi hi\u1ec3u nh\u1eefng g\u00ec\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n h\u1ee9a h\u1eb9n l\u00e0 \u0111i\u1ec1u\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0khi\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0v\u1ecb tr\u00ed\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u1ee7a b\u1ea1n, bi\u1ebft\u00a0<em><span class=\"marker\">t\u1ea1i sao<\/span>\u00a0<span class=\"marker\">v\u00ec sao<\/span><\/em>\u00a0b\u1ea1n th\u1ee9c d\u1eady m\u1ed7i ng\u00e0y v\u00e0 \u0111i\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0nhi\u1ec1u tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n. N\u00f3i\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>,\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0c\u1ee7a b\u1ea1n l\u00e0 c\u1ee5 th\u1ec3 h\u01a1n, trong \u0111\u00f3 n\u00f3\u00a0<span class=\"marker\">gi\u00fap s\u1ee9c<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t s\u1ef1\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0bi\u1ec7t gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. H\u00e3y\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0c\u1ee7a b\u1ea1n khi\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec?<\/p>\n<p><strong>T\u00ednh nh\u1ea5t qu\u00e1n:<\/strong>\u00a0Ch\u00eca\u00a0<span class=\"marker\">ki\u1ec1m h\u00e3m<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">thi\u1ebft k\u1ebf<\/span>\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">\u0111\u1eb9p m\u1eaft<\/span>, chuy\u00ean nghi\u1ec7p trong m\u1eaft ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0\u0111\u00f3 ch\u00ednh l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a\u00a0<span class=\"marker\">brand<\/span>. H\u00e3y \u0111\u1ec3 cho c\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi m\u1eb7t tr\u1eadn t\u1eeb\u00a0<span class=\"marker\">m\u1ea1ng<\/span>,\u00a0<span class=\"marker\">m\u1ea1ng x\u00e3 h\u1ed9i<\/span>\u00a0\u0111\u1ebfn c\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0s\u1ea3n ph\u1ea9m\u2026<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48229\" title=\"X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft gi\u00fap cho chi\u00ean l\u01b0\u1ee3c th\u00e0nh c\u00f4ng - Chi\u1ebfn l\u01b0\u1ee3c trong kinh doanh l\u00e0 g\u00ec\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/rubo-10-strategies_round1-Layout-min.png\" alt=\"X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft gi\u00fap cho chi\u00ean l\u01b0\u1ee3c th\u00e0nh c\u00f4ng - Chi\u1ebfn l\u01b0\u1ee3c trong kinh doanh l\u00e0 g\u00ec\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/rubo-10-strategies_round1-Layout-min.png\" \/><\/p>\n<p><em><span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec l\u00e0\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0ti\u00ean quy\u1ebft\u00a0<span class=\"marker\">gi\u00fap cho<\/span>\u00a0chi\u00ean l\u01b0\u1ee3c\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0\u2013\u00a0<span class=\"marker\">plan<\/span>\u00a0trong\u00a0<span class=\"marker\">kinh doanh<\/span>\u00a0l\u00e0 g\u00ec (Ngu\u1ed3n:\u00a0<span dir=\"ltr\">blog.iic.org)<\/span><\/em><\/p>\n<p><strong>T\u00ednh linh ho\u1ea1t:<\/strong>\u00a0Trong\u00a0<span class=\"marker\">th\u1ebf gi\u1edbi<\/span>\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>\u00a0<span class=\"marker\">nhanh<\/span>\u00a0n\u00e0y, c\u00e1c nh\u00e0\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0ph\u1ea3i duy tr\u00ec t\u00ednh\u00a0<span class=\"marker\">linh \u0111\u1ed9ng<\/span>\u00a0\u0111\u1ec3 gi\u1eef li\u00ean quan. M\u1eb7t\u00a0<span class=\"marker\">kh\u00e1c<\/span>, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n s\u00e1ng t\u1ea1o v\u1edbi c\u00e1c\u00a0<span class=\"marker\">plan<\/span>\u00a0c\u1ee7a m\u00ecnh, h\u00e3y\u00a0<span class=\"marker\">s\u1eb5n s\u00e0ng<\/span>\u00a0m\u1ecdi tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 trong m\u1ecdi\u00a0<span class=\"marker\">plan<\/span>\u00a0b\u1ea1n \u0111\u1ec1u c\u00f3 ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi n\u00f3.<\/p>\n<p><strong><span class=\"marker\">\u0111em l\u1ea1i<\/span>\u00a0<span class=\"marker\">x\u00fac c\u1ea3m<\/span>\u00a0cao<\/strong>: Khi\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0t\u1ea5n c\u00f4ng t\u1eebng\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, th\u00ec \u0111i\u1ec1u\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0nh\u1ea5t \u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">nghi\u00ean c\u1ee9u<\/span>\u00a0<span class=\"marker\">user<\/span>\u00a0v\u00e0 \u0111\u00e1nh v\u00e0o\u00a0<span class=\"marker\">c\u1ea3m x\u00fac<\/span>\u00a0c\u1ee7a h\u1ecd. Trong m\u1ed9t\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0m\u00e0 ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0l\u00e0 trung t\u00e2m, h\u00e3y\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0cho h\u1ecd nh\u1eefng\u00a0<span class=\"marker\">c\u1ea3m x\u00fac<\/span>\u00a0\u201cth\u00e2n thu\u1ed9c\u201d nh\u1ea5t \u0111\u1ec3 khi\u1ebfn\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3\u00a0<span class=\"marker\">m\u1ee9c \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">th\u00e2n thi\u1ec7n<\/span>\u00a0nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<p><strong>Nh\u1eadn di\u1ec7n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong>\u00a0H\u00e3y\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ec3\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0c\u1ee7a ri\u00eang b\u1ea1n v\u00e0\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">tr\u1ecb gi\u00e1<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0h\u01a1n trong\u00a0<span class=\"marker\">brand<\/span>\u00a0t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. B\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u1edf trong c\u00f9ng m\u1ed9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0v\u00e0 \u0111i theo c\u00f9ng m\u1ed9t\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, \u0111\u00fang kh\u00f4ng?\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>,\u00a0<span class=\"marker\">xem<\/span>\u00a0nh\u1eefng g\u00ec h\u1ecd\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">xem<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec \u0111\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0\u0111\u01b0\u1ee3c \u201cch\u1ea5t ri\u00eang\u201d cho m\u00ecnh.<\/p>\n<h3><span id=\"Nhungplanmarketingthanh_congdang_de_hoc_hoi\"><strong>Nh\u1eefng\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0\u0111\u00e1ng \u0111\u1ec3 h\u1ecdc h\u1ecfi<\/strong><\/span><\/h3>\n<h4><span id=\"Dien_may_xanh\"><strong>\u0110i\u1ec7n m\u00e1y xanh<\/strong><\/span><\/h4>\n<p><span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0m\u01b0a\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0gi\u00f3 trong n\u0103m qua v\u1edbi\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0\u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng kinh \u0111i\u1ec3n. \u0110\u00e2y c\u0169ng l\u00e0\u00a0<span class=\"marker\">brand<\/span>\u00a0\u0111\u1ebfn t\u1eeb\u00a0<span class=\"marker\">Vi\u1ec7t Nam<\/span>, h\u01a1n th\u1ebf n\u1eefa v\u1edbi m\u1ed9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0b\u00e1n l\u1ebb\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0c\u00e1c \u0111\u1ed3\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0gia d\u1ee5ng th\u00ec \u0110i\u1ec7n m\u00e1y xanh\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0m\u1ed9t cu\u1ed9c\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">online<\/span>\u00a0<span class=\"marker\">to<\/span>, h\u00e3ng bi\u1ebft\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec, bi\u1ebft \u0111\u01b0\u1ee3c n\u01b0\u1edbc \u0111i c\u1ee7a m\u00ecnh l\u00e0 g\u00ec. \u0110i\u1ec7n m\u00e1y xanh\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0\u0111\u01b0\u1ee3c Viral Video\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0th\u1ef1c s\u1ef1 \u201ckhu\u1ea5y \u0111\u1ea3o\u201d c\u1ed9ng \u0111\u1ed3ng\u00a0<span class=\"marker\">online<\/span>\u00a0t\u1ea1i\u00a0<span class=\"marker\">VN<\/span>\u00a0m\u1ed9t th\u1eddi gian r\u1ea5t d\u00e0i, v\u00e0 ch\u00ednh n\u00f3\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">l\u00e0m<\/span>\u00a0\u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a\u00a0<span class=\"marker\">brand<\/span>\u00a0n\u00e0y\u00a0<span class=\"marker\">t\u0103ng l\u00ean<\/span>\u00a0\u0111\u00e1ng k\u1ec3, \u0111\u1ed9 \u201creach\u201d t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 thu\u1ed9c h\u00e0ng Top t\u1ea1i\u00a0<span class=\"marker\">VN<\/span>. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0\u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng kinh \u0111i\u1ec3n t\u1ea1i\u00a0<span class=\"marker\">Vi\u1ec7t Nam<\/span>, ng\u01b0\u1eddi kh\u01a1i m\u00e0o\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0\u201c\u00c1m \u1ea3nh\u201d nh\u01b0ng\u00a0<span class=\"marker\">easy<\/span>\u00a0\u0111i v\u00e0o t\u00e2m tr\u00ed\u00a0<span class=\"marker\">KH<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48228\" title=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/maxresdefault-min.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/maxresdefault-min.jpg\" \/><\/p>\n<p><em><span class=\"marker\">plan<\/span>\u00a0l\u00e0 g\u00ec\u00a0<span class=\"marker\">g\u1ee3i \u00fd<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0c\u1ee7a \u0110i\u1ec7n M\u00e1y Xanh (Ngu\u1ed3n: Youtube)<\/em><\/p>\n<h4><span id=\"Shopee\"><strong>Shopee<\/strong><\/span><\/h4>\n<p>L\u1ea1i m\u1ed9t\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0Viral Video\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0bi\u1ec7t cho m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f2n l\u1ea1i. N\u1ebfu t\u00ednh v\u1ec1\u00a0<span class=\"marker\">l\u0129nh v\u1ef1c<\/span>\u00a0th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0\u0110\u00f4ng Nam \u00c1 th\u00ec Shopee \u0111\u01b0\u1ee3c coi l\u00e0 \u201c\u0111\u1ea7u \u0111\u00e0n\u201d v\u1edbi\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">d\u1eef d\u1ed9i<\/span>\u00a0v\u00e0 ch\u1ecbu ch\u01a1i nh\u1ea5t trong \u201cl\u00e0ng\u201d E-commerce.\u00a0<span class=\"marker\">ph\u1ee5 thu\u1ed9c<\/span>\u00a0b\u00e0i \u201cBaby Shark\u201d c\u1ee7a tr\u1ebb em m\u00e0 h\u00e3ng\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0ch\u1ebf ra m\u1ed9t trong nh\u1eefng b\u00e0i h\u00e1t g\u00e2y nghi\u1ec7n nh\u1ea5t n\u0103m \u1edf nhi\u1ec1u n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 trong \u0111\u00f3 c\u00f3 c\u1ea3\u00a0<span class=\"marker\">Vi\u1ec7t Nam<\/span>, giai \u0111i\u1ec7u\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0tr\u00e0o l\u01b0u\u00a0<span class=\"marker\">to<\/span>\u00a0trong n\u1eeda \u0111\u1ea7u n\u0103m 2018 v\u1edbi \u201cShopee\u2026pee\u2026pee\u201d. Shopee bi\u1ebft\u00a0<span class=\"marker\">plan<\/span>\u00a0l\u00e0 g\u00ec v\u00e0\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">ti\u00ean phong<\/span>\u00a0m\u1ed9t b\u01b0\u1edbc\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0\u0111\u1ed1i th\u1ee7\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0Lazada, Tiki, Alibaba t\u1ea1i\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0ti\u1ec1m n\u0103ng \u0110\u00f4ng Nam \u00c1.<\/p>\n<blockquote>\n<p><strong>&gt;&gt;&gt;\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0th\u00eam:\u00a0Ch\u1ec9 m\u1ed9t b\u00e0i h\u00e1t Baby Shark\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0Shopee bay cao kh\u1eafp \u0110\u00f4ng Nam \u00c1<\/strong><\/p>\n<\/blockquote>\n<h4><span id=\"Coca-cola\"><strong>Coca-cola<\/strong><\/span><\/h4>\n<p><span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0c\u1ee7a Coca-cola\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>\u00a0l\u00e0 t\u1eeb ch\u00ednh\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0h\u00e3ng\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0t\u1eeb\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0\u0111\u00e2y h\u00e0ng tr\u0103m n\u0103m tr\u1edf v\u1ec1 tr\u01b0\u1edbc. Khi m\u00e0 nh\u1eefng s\u1ef1 nh\u1ea5t qu\u00e1n v\u1ec1\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0t\u1eeb m\u00e0u s\u1eafc \u0111\u1ebfn ph\u00f4ng ch\u1eef hay nh\u1eefng\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0<span class=\"marker\">thi\u1ebft k\u1ebf<\/span>\u00a0chai khi\u1ebfn cho\u00a0<span class=\"marker\">user<\/span>\u00a0c\u1ea3m th\u1ea5y\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0nh\u1eadn bi\u1ebft. Logo m\u00e0u \u0111\u1ecf v\u00e0 tr\u1eafng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">x\u00e1c nh\u1eadn<\/span>\u00a0\u1edf kh\u1eafp\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ng\u01b0\u1eddi kh\u00e1c<\/span>\u00a0r\u1ea5t\u00a0<span class=\"marker\">d\u1ec5<\/span>\u00a0nh\u1eadn di\u1ec7n\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0Coca-Cola v\u00ec n\u00f3\u00a0<span class=\"marker\">\u0111em l\u1ea1i<\/span>\u00a0c\u1ea3m gi\u00e1c\u00a0<span class=\"marker\">tuy\u1ec7t v\u1eddi<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">m\u1edbi l\u1ea1<\/span>. H\u1ecd\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0gi\u1eef b\u1ea3n s\u1eafc\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0c\u1ee7a h\u1ecd\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>\u00a0trong h\u01a1n 130 n\u0103m. \u0110\u00e2y \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">xem<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0kinh \u0111i\u1ec3n c\u1ee7a h\u00e3ng\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0t\u1ea5m g\u01b0\u01a1ng cho c\u00e1c\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0noi theo.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48226\" title=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coca-Cola\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/UNITED_ATL-COT_Proud_Macon_Billboard-739x405-c-min.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coca-Cola\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/UNITED_ATL-COT_Proud_Macon_Billboard-739x405-c-min.png\" \/><\/p>\n<p><em><span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec\u00a0<span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0c\u1ee7a Coca-Cola (Ngu\u1ed3n:\u00a0<span dir=\"ltr\">cocacolaunited.com)<\/span><\/em><\/p>\n<h4><span id=\"Apple\"><strong>Apple<\/strong><\/span><\/h4>\n<p><span class=\"marker\">k<\/span>\u00a0c\u1ea7n\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0ph\u1ea3i\u00a0<span class=\"marker\">ads<\/span>, gi\u1edbi\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u0111ua nhau khai th\u00e1c tin v\u1ec1\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0m\u1edbi,\u00a0<span class=\"marker\">qu\u00e1 \u0111\u1ee7<\/span>\u00a0\u0111\u1ec3 ch\u1ee9ng t\u1ecf Apple c\u00f3 s\u1ee9c h\u00fat\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span>. C\u00e1c th\u1eddi \u0111i\u1ec3m sau \u0111\u00f3 v\u00e0 nh\u1eefng \u0111\u1eddi\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0cao c\u1ea5p h\u01a1n c\u1ee7a Apple,\u00a0<span class=\"marker\">b\u00e1o ch\u00ed<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">mxh<\/span>\u00a0media c\u0169ng ra s\u1ee9c khai th\u00e1c th\u00f4ng tin v\u1ec1 chi\u1ebfc Iphone m\u1edbi. D\u00f9 cho Apple ch\u01b0a m\u1ea3y may\u00a0<span class=\"marker\">ti\u1ebft l\u1ed9<\/span>\u00a0th\u00f4ng tin v\u1ec1\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0nh\u01b0ng nh\u1eefng l\u1eddi \u0111\u1ed3n th\u1ed5i t\u1eeb gi\u1edbi\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0khi\u1ebfn cho chi\u1ebfc Iphone n\u00e0o s\u1eafp ra m\u1eaft c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t \u201csi\u00eau ph\u1ea9m\u201d. Apple t\u1ea1o cho\u00a0<span class=\"marker\">user<\/span>\u00a0c\u1ea3m gi\u00e1c \u201cch\u1eadm ch\u00e2n th\u00ec\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u1ebfn l\u01b0\u1ee3t\u201d (scarcity marketing) v\u00e0 t\u00e2m l\u00fd \u201c\u0103n theo\u201d cho\u00a0<span class=\"marker\">KH<\/span>. Apple bi\u1ebft\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0l\u00e0 g\u00ec \u0111\u1ec3\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0\u0111\u01b0\u1ee3c \u0111i\u1ec3m\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0bi\u1ec7t v\u1edbi c\u00e1c h\u00e3ng c\u00f4ng ngh\u1ec7 c\u00f2n l\u1ea1i v\u1edbi\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0t\u1ea1o tin \u0111\u1ed3n c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c\u00a0<span class=\"marker\">forum<\/span>.<\/p>\n<h3><span id=\"Ketban_luan\"><strong>K\u1ebft\u00a0<span class=\"marker\">b\u00e0n lu\u1eadn<\/span><\/strong><\/span><\/h3>\n<p>Nh\u1eefng\u00a0<span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0tr\u00ean\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0ch\u1ee9ng t\u1ecf\u00a0<span class=\"marker\">plan<\/span>\u00a0c\u00f3 t\u1ea7m\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0<span class=\"marker\">nh\u01b0 th\u1ebf n\u00e0o<\/span>\u00a0trong m\u1ed9t\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>. Vi\u1ec7c c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u nh\u1eadn bi\u1ebft r\u1eb1ng\u00a0<strong><span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0l\u00e0 g\u00ec?<\/strong>\u00a0n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ra sao ch\u00ednh l\u00e0 \u0111i\u1ec3m khi\u1ebfn\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0n\u00ean m\u1ed9t t\u1ed5ng th\u1ec3 nh\u1ea5t qu\u00e1n v\u00e0\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">l\u00e2u d\u00e0i<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>\u00a0sau n\u00e0y. Ch\u00ednh\u00a0<span class=\"marker\">v\u00ec v\u1eady<\/span>\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0l\u00e0 m\u1ed9t chuy\u1ec7n c\u00f2n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c n\u00f3\u00a0<span class=\"marker\">th\u00e0nh c\u00f4ng<\/span>\u00a0l\u1ea1i l\u00e0 c\u1ea3 m\u1ed9t c\u00e2u chuy\u1ec7n\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0n\u01b0\u1edbc \u0111i\u00a0<span class=\"marker\">r\u00f5 r\u00e0ng<\/span>.<\/p>\n<p><strong>Th\u1eafng Nguy\u1ec5n \u2013 MarketingAI<\/strong><\/p>\n<p>Ngu\u1ed3n:https:\/\/marketingai.admicro.vn<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/tik-tok-la-gi-cach-ban-hang-online-tren-ung-dung-tik-tok-tu-a-z-ban-khong-nen-bo-qua\/\" data-rich-text-format-boundary=\"true\">Tik Tok l\u00e0 g\u00ec? C\u00e1ch b\u00e1n h\u00e0ng online tr\u00ean \u1ee9ng d\u1ee5ng Tik Tok t\u1eeb A \u2013 Z b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/digital-marketing-la-gi\/\" data-rich-text-format-boundary=\"true\">Digital Marketing l\u00e0 g\u00ec<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/tong-hop-nhung-cong-cu-ho-tro-seo-youtube-hieu-qua-nhat-hien-nay\/\" data-rich-text-format-boundary=\"true\">T\u1ed5ng h\u1ee3p nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 SEO YOUTUBE hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1188,1353,1123],"tags":[805,1406,1410,1409],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2434"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2435"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}