{"id":2234,"date":"2019-12-22T08:39:00","date_gmt":"2019-12-22T01:39:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2234"},"modified":"2019-12-11T19:20:35","modified_gmt":"2019-12-11T12:20:35","slug":"brand-association-la-gi-phan-loai-cac-association-pho-bien","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/brand-association-la-gi-phan-loai-cac-association-pho-bien\/","title":{"rendered":"Brand association l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i c\u00e1c association ph\u1ed5 bi\u1ebfn?"},"content":{"rendered":"\n<p><strong>Brand association l\u00e0 g\u00ec<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>Brand association l\u00e0 g\u00ec<\/strong>. Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft Brand association l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i c\u00e1c association ph\u1ed5 bi\u1ebfn?<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2235\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/brand-association-l\u00e0-g\u00ec.jpg\" alt=\"\" width=\"1200\" height=\"801\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Brand_association_la_gi_Phan_loai_cac_association_pho_bien\"><span class=\"toc_number toc_depth_1\">1<\/span> Brand association l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i c\u00e1c association ph\u1ed5 bi\u1ebfn?<\/a><ul><li><a href=\"#Thuong_hieuassociation_la_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Th\u01b0\u01a1ng hi\u1ec7u\u00a0association l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Co_sohinh_thanhthuong_hieuassociation_la_gi\"><span class=\"toc_number toc_depth_2\">1.2<\/span> C\u01a1 s\u1edf\u00a0h\u00ecnh th\u00e0nh\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0association l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Cac_loai_lien_tuongthuong_hieuchinh\"><span class=\"toc_number toc_depth_2\">1.3<\/span> C\u00e1c lo\u1ea1i li\u00ean t\u01b0\u1edfng\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0ch\u00ednh<\/a><ul><li><a href=\"#Thuoc_tinh\"><span class=\"toc_number toc_depth_3\">1.3.1<\/span> Thu\u1ed9c t\u00ednh:<\/a><\/li><li><a href=\"#Loi_ich\"><span class=\"toc_number toc_depth_3\">1.3.2<\/span> L\u1ee3i \u00edch:<\/a><\/li><li><a href=\"#Thai_do\"><span class=\"toc_number toc_depth_3\">1.3.3<\/span> Th\u00e1i \u0111\u1ed9:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Brand_association_la_gi_Phan_loai_cac_association_pho_bien\">Brand association l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i c\u00e1c association ph\u1ed5 bi\u1ebfn?<\/span><\/h2>\n<h3><span id=\"Thuong_hieuassociation_la_gi\"><span class=\"marker\">Th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0association l\u00e0 g\u00ec?<\/span><\/h3>\n<p><span class=\"marker\">brand<\/span>\u00a0association \u0111\u01b0\u1ee3c d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>. Theo c\u00e1c chuy\u00ean gia, \u0111\u00e2y\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">l\u1ee3i \u00edch<\/span>\u00a0nh\u01b0ng n\u00f3 l\u1ea1i l\u00e0\u00a0<span class=\"marker\">pic<\/span>\u00a0v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng\u00a0<span class=\"marker\">link<\/span>\u00a0<span class=\"marker\">brand<\/span>\u00a0ho\u1eb7c\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>. V\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>\u00a0l\u00e0 m\u1ed9t\u00a0<span class=\"marker\">th\u00e0nh ph\u1ea7n<\/span>\u00a0<span class=\"marker\">c\u1ea7n thi\u1ebft<\/span>\u00a0n\u1eb1m trong qu\u1ea3n tr\u1ecb\u00a0<span class=\"marker\">brand<\/span>.<\/p>\n<div class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4176\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unnamed-8.jpg\" alt=\"\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unnamed-8.jpg\" data-cke-saved- title=\"\">\n<p><em><span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0association l\u00e0 g\u00ec \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span><\/em><\/p>\n<\/div>\n<p>B\u1ea1n\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0hi\u1ec3u\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0association l\u00e0 nh\u1eefng c\u1ea3m gi\u00e1c, ni\u1ec1m tin, c\u00e1c hi\u1ec3u bi\u1ebft v\u1ec1\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">KH<\/span>\u00a0ho\u1eb7c ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0bi\u1ebft t\u1edbi. S\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>\u00a0n\u00e0y s\u1ebd\u00a0<span class=\"marker\">xu\u1ea5t ph\u00e1t<\/span>\u00a0t\u1eeb nh\u1eefng\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0ch\u00ednh\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0\u0111\u00f3, \u0111i\u1ec1u n\u00e0y\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0th\u1ed1ng nh\u1ea5t v\u1edbi \u0111\u1ecbnh v\u1ecb\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf d\u1ecb bi\u1ec7t h\u00f3a.<\/p>\n<p>Li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">kh\u00f4ng h\u1ec1<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">l\u00fd do<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">KH<\/span>\u00a0mua h\u00e0ng m\u00e0 n\u00f3\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>,\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0s\u1ef1 th\u00e2n quen c\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0ph\u00e2n bi\u1ec7t trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>. N\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>\u00a0<span class=\"marker\">r\u00f5 r\u00e0ng<\/span>.<\/p>\n<p>V\u00ed d\u1ee5: Khi nh\u1eafc \u0111\u1ebfn\u00a0<span class=\"marker\">th\u1ec3 loa\u0323i<\/span>\u00a0xe \u00f4 t\u00f4 Mercedes th\u00ec\u00a0<span class=\"marker\">ng\u01b0\u1eddi ta<\/span>\u00a0s\u1ebd li\u00ean t\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng chi\u1ebfc \u00f4 t\u00f4\u00a0<span class=\"marker\">sang ch\u1ea3nh<\/span>, sang tr\u1ecdng v\u00e0 d\u00e0nh cho c\u00e1c\u00a0<span class=\"marker\">nh\u00e0 kinh doanh<\/span>\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span>. \u0110\u00f3 l\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>\u00a0xe \u00f4 t\u00f4 Mercedes c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>.<\/p>\n<h3><span id=\"Co_sohinh_thanhthuong_hieuassociation_la_gi\">C\u01a1 s\u1edf\u00a0<span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0association l\u00e0 g\u00ec?<\/span><\/h3>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>\u00a0\u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0th\u00ec\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0nh\u1eefng \u0111\u1ed9ng th\u00e1i gi\u00fap\u00a0<span class=\"marker\">brand<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">qu\u1ea3ng b\u00e1<\/span>\u00a0r\u1ed9ng r\u00e3i h\u01a1n. V\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">t\u1ea1o d\u1ef1ng<\/span>\u00a0tr\u00ean c\u00e1c c\u01a1 s\u1edf sau:<\/p>\n<ul>\n<li><span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0s\u1ebd tr\u1ef1c ti\u1ebfp li\u00ean l\u1ea1c v\u1edbi\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">nh\u00e2n s\u1ef1<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0\u0111\u1ec3 n\u1eafm r\u00f5 h\u01a1n v\u1ec1\u00a0<span class=\"marker\">brand<\/span>.<\/li>\n<li>Th\u00f4ng qua\u00a0<span class=\"marker\">ads<\/span>,\u00a0<span class=\"marker\">brand<\/span>\u00a0s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0bi\u1ebft \u0111\u1ebfn h\u01a1n.<\/li>\n<\/ul>\n<div class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4177\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unnamed-8-1.jpg\" alt=\"\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unnamed-8-1.jpg\" data-cke-saved- title=\"\">\n<p><em>C\u01a1 s\u1edf\u00a0<span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0n\u00ean s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>\u00a0\u0111\u00f3 l\u00e0\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span><\/em><\/p>\n<\/div>\n<ul>\n<li>Truy\u1ec1n mi\u1ec7ng c\u0169ng l\u00e0 m\u1ed9t c\u01a1 s\u1edf\u00a0<span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0n\u00ean s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">brand<\/span>.<\/li>\n<li><span class=\"marker\">gi\u00e1 b\u00e1n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">brand<\/span>.<\/li>\n<li><span class=\"marker\">h\u00ecnh th\u00e0nh<\/span>\u00a0th\u00f4ng qua\u00a0<span class=\"marker\">ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/span>\u00a0ho\u1eb7c c\u00e1c\u00a0<span class=\"marker\">\u0111\u01a1n v\u1ecb<\/span>\u00a0<span class=\"marker\">l\u1edbn<\/span>.<\/li>\n<li>Li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">t\u1ea1o d\u1ef1ng<\/span>\u00a0do ch\u1ea5t l\u01b0\u1ee3ng\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>.<\/li>\n<li><span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>Lo\u1ea1i\/h\u1ea1ng m\u1ee5c\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">brand<\/span>.<\/li>\n<li>Hi\u1ec3n th\u1ecb POP (Point of purchase \u2013 \u0111i\u1ec3m mua h\u00e0ng)\u2026<\/li>\n<\/ul>\n<h3><span id=\"Cac_loai_lien_tuongthuong_hieuchinh\">C\u00e1c lo\u1ea1i li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0ch\u00ednh<\/span><\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi xem<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">ph\u1ee5 thu\u1ed9c<\/span>\u00a0m\u1ee9c tr\u1eebu t\u01b0\u1ee3ng c\u1ee7a li\u00ean t\u01b0\u1edfng. Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, Keller\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0ph\u00e2n chia c\u00e1c li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0th\u00e0nh ba lo\u1ea1i ch\u00ednh, \u0111\u00f3 l\u00e0: C\u00e1c\u00a0<span class=\"marker\">t\u00ednh ch\u1ea5t<\/span>\u00a0(Attibutes),\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>\u00a0(Benefits) v\u00e0 Th\u00e1i \u0111\u1ed9 (Attitudes).<\/p>\n<h4><span id=\"Thuoc_tinh\">Thu\u1ed9c t\u00ednh:<\/span><\/h4>\n<p>Ch\u00ednh l\u00e0 nh\u1eefng\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0<span class=\"marker\">gi\u1edbi thi\u1ec7u<\/span>\u00a0\u0111\u1eb7c tr\u01b0ng cho m\u1ed9t\u00a0<span class=\"marker\">brand<\/span>\u00a0n\u00e0o \u0111\u00f3.<\/p>\n<p>Ch\u00fang \u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">xem<\/span>\u00a0l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m\u00a0<span class=\"marker\">d\u1ec5<\/span>\u00a0nh\u1eadn bi\u1ebft m\u00e0 m\u1ecdi\u00a0<span class=\"marker\">brand<\/span>\u00a0\u0111\u1ec1u c\u00f3 v\u00e0 c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng\u00a0<span class=\"marker\">thu\u1ed9c t\u00ednh<\/span>\u00a0c\u1ed1t l\u00f5i m\u00e0 ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0lu\u00f4n\u00a0<span class=\"marker\">mong \u0111\u1ee3i<\/span>,\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0\u1edf m\u1ecdi\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>.<\/p>\n<p><span class=\"marker\">\u0111\u1ed3ng th\u1eddi<\/span>\u00a0<span class=\"marker\">t\u00ednh ch\u1ea5t<\/span>\u00a0c\u0169ng l\u00e0\u00a0<span class=\"marker\">n\u1ec1n t\u1ea3ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0s\u1ef1 tin c\u1eady c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>.<\/p>\n<div class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-4178\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unnamed-9.jpg\" alt=\"\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/unnamed-9.jpg\" data-cke-saved- title=\"\">\n<p><em><span class=\"marker\">t\u00ednh ch\u1ea5t<\/span>\u00a0l\u00e0 m\u1ed9t trong 3 lo\u1ea1i li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">ph\u1ed5 bi\u1ebfn<\/span>\u00a0<span class=\"marker\">hi\u1ec7n gi\u1edd<\/span><\/em><\/p>\n<\/div>\n<h4><span id=\"Loi_ich\">L\u1ee3i \u00edch:<\/span><\/h4>\n<p>\u0110\u00e2y l\u00e0 c\u00e1c\u00a0<span class=\"marker\">gi\u00e1 tr\u1ecb<\/span>\u00a0<span class=\"marker\">m\u1ed9t m\u00ecnh<\/span>\u00a0c\u1ee7a ch\u00ednh ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0g\u1eafn v\u1edbi c\u00e1c\u00a0<span class=\"marker\">t\u00ednh ch\u1ea5t<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>.<\/p>\n<p>B\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0hi\u1ec3u m\u1ed9t\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">d\u1ec5 d\u00e0ng<\/span>\u00a0v\u1ec1\u00a0<span class=\"marker\">\u00edch l\u1ee3i<\/span>\u00a0\u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0ngh\u0129 r\u1eb1ng\u00a0<span class=\"marker\">brand<\/span>\u00a0<span class=\"marker\">s\u1ebd gi\u00fap<\/span>\u00a0cho h\u1ecd v\u00e0\u00a0<span class=\"marker\">mang l\u1ea1i<\/span>\u00a0cho h\u1ecd.<\/p>\n<h4><span id=\"Thai_do\">Th\u00e1i \u0111\u1ed9:<\/span><\/h4>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng\u00a0<span class=\"marker\">ph\u00e2n t\u00edch<\/span>\u00a0t\u1ed5ng th\u1ec3 t\u1eeb ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>.<\/p>\n<p>S\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">ch\u1ee9c n\u0103ng<\/span>\u00a0<span class=\"marker\">mang<\/span>\u00a0t\u00ednh t\u1ed5ng qu\u00e1t h\u01a1n c\u00e1c\u00a0<span class=\"marker\">thu\u1ed9c t\u00ednh<\/span>\u00a0n\u00eau tr\u00ean. Trong vi\u1ec7c\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0theo h\u01b0\u1edbng\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0c\u00e1c li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">s\u1ebd gi\u00fap<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">easy<\/span>\u00a0ti\u1ebfp c\u1eadn c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0<span class=\"marker\">d\u1ec5<\/span>\u00a0duy tr\u00ec\u00a0<span class=\"marker\">pic<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0m\u00ecnh v\u00e0o t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0h\u01a1n.<\/p>\n<p>M\u1eb7t\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>, nh\u1eefng s\u1ef1 li\u00ean t\u01b0\u1edfng\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u00f3 s\u1ef1\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0t\u1ef1 nhi\u00ean \u0111\u1ebfn th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>. N\u1ebfu\u00a0<span class=\"marker\">tr\u1ecb gi\u00e1<\/span>\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0c\u00e0ng\u00a0<span class=\"marker\">to<\/span>\u00a0th\u00ec s\u1ebd c\u00e0ng c\u00f3\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0m\u1ea1nh \u0111\u1ebfn th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0h\u01a1n.<\/p>\n<p>Hi v\u1ecdng r\u1eb1ng th\u00f4ng qua\u00a0<span class=\"marker\">post<\/span>\u00a0n\u00e0y b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0association l\u00e0 g\u00ec? C\u0169ng\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0li\u00ean quan \u0111\u1ebfn thu\u1eadt ng\u1eef n\u00e0y. N\u1ebfu c\u00f2n b\u1ea5t c\u1ee9 nh\u1eefng th\u1eafc\u00a0<span class=\"marker\">\u0111\u1eaft ti\u1ec1n<\/span>\u00a0n\u00e0o v\u1ec1\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>\u00a0association th\u00ec h\u00e3y li\u00ean h\u1ec7 cho ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p.<\/p>\n<p>Ngu\u1ed3n:http:\/\/marketingzzz.com<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/top-cac-phan-mem-quan-ly-ban-hang-va-phan-mem-marketing-da-kenh-tot-nhat-2018\/\" data-rich-text-format-boundary=\"true\">Top c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u00e0 ph\u1ea7n m\u1ec1m marketing \u0111a k\u00eanh t\u1ed1t nh\u1ea5t 2018<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/mang-xa-hoi-la-gi-cong-thuc-de-ban-hang-thanh-cong-tren-mang-xa-hoi-facebook\/\" data-rich-text-format-boundary=\"true\">M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c \u0111\u1ec3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng tr\u00ean M\u1ea1ng x\u00e3 h\u1ed9i Facebook<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/rut-gon-link-la-gi-lam-sao-de-kiem-tien-bang-rut-gon-link\/\" data-rich-text-format-boundary=\"true\">R\u00fat g\u1ecdn link l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 ki\u1ebfm ti\u1ec1n b\u1eb1ng r\u00fat g\u1ecdn link<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1209,1165],"tags":[1208,1211,1214,1212,1210,1215,1213],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2234"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2234"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2235"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}