{"id":2189,"date":"2019-12-19T13:15:00","date_gmt":"2019-12-19T06:15:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=2189"},"modified":"2020-03-19T14:26:58","modified_gmt":"2020-03-19T07:26:58","slug":"tong-hop-cac-chien-luoc-marketing-hieu-qua","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/tong-hop-cac-chien-luoc-marketing-hieu-qua\/","title":{"rendered":"T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 m\u1edbi nh\u1ea5t 2020"},"content":{"rendered":"\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng keyword \u0111\u01b0\u1ee3c search nhi\u1ec1u nh\u1ea5t v\u1ec1 ch\u1ee7 \u0111\u1ec1 <strong>chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3.<\/strong> Trong b\u00e0i vi\u1ebft n\u00e0y, sum.vn s\u1ebd vi\u1ebft b\u00e0i vi\u1ebft T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 m\u1edbi nh\u1ea5t 2020.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2191\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/Chi\u1ebfn-l\u01b0\u1ee3c-marketing-hi\u1ec7u-qu\u1ea3-1.jpg\" alt=\"\" width=\"1600\" height=\"1219\" title=\"\"><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Tong_hop_cac_chien_luoc_marketing_hieu_qua_moi_nhat_2020\"><span class=\"toc_number toc_depth_1\">1<\/span> T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 m\u1edbi nh\u1ea5t 2020<\/a><ul><li><a href=\"#Tai_saocan_lenplanMarketing\"><span class=\"toc_number toc_depth_2\">1.1<\/span> T\u1ea1i sao\u00a0c\u1ea7n l\u00ean\u00a0plan\u00a0Marketing?<\/a><\/li><li><a href=\"#Cac_buocxay_dungchien_luocmarketingthanh_dat\"><span class=\"toc_number toc_depth_2\">1.2<\/span> C\u00e1c b\u01b0\u1edbc\u00a0x\u00e2y d\u1ef1ng\u00a0chi\u1ebfn l\u01b0\u1ee3c\u00a0marketing\u00a0th\u00e0nh \u0111\u1ea1t<\/a><ul><li><a href=\"#1_Thau_hieuthi_truongKHmuc_dichcua_ban\"><span class=\"toc_number toc_depth_3\">1.2.1<\/span> 1. Th\u1ea5u hi\u1ec3u\u00a0th\u1ecb tr\u01b0\u1eddng\u00a0KH\u00a0m\u1ee5c \u0111\u00edch\u00a0c\u1ee7a b\u1ea1n<\/a><\/li><li><a href=\"#2_Tham_dodoi_thu_canh_tranh\"><span class=\"toc_number toc_depth_3\">1.2.2<\/span> 2. Th\u0103m d\u00f2\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li><a href=\"#3_Chonnoitruyen_thong\"><span class=\"toc_number toc_depth_3\">1.2.3<\/span> 3. Ch\u1ecdn\u00a0n\u01a1i\u00a0truy\u1ec1n th\u00f4ng<\/a><\/li><li><a href=\"#4_Dinh_hinhpheu_ban_hang_cuadoanh_nghiepban\"><span class=\"toc_number toc_depth_3\">1.2.4<\/span> 4. \u0110\u1ecbnh h\u00ecnh\u00a0\u201cph\u1ec5u b\u00e1n h\u00e0ng\u201d c\u1ee7a\u00a0doanh nghi\u1ec7p\u00a0b\u1ea1n<\/a><\/li><li><a href=\"#5_T_hiet_lapmuc_dichmktdua_tren_moanhSMART\"><span class=\"toc_number toc_depth_3\">1.2.5<\/span> 5. T\u00a0 hi\u1ebft l\u1eadp\u00a0m\u1ee5c \u0111\u00edch\u00a0mkt\u00a0d\u1ef1a tr\u00ean m\u00f4\u00a0\u1ea3nh\u00a0SMART<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#Sucai_thiencuamarketingtrong_nhung_nam_toi\"><span class=\"toc_number toc_depth_1\">2<\/span> S\u1ef1\u00a0c\u1ea3i thi\u1ec7n\u00a0c\u1ee7a\u00a0marketing\u00a0trong nh\u1eefng n\u0103m t\u1edbi<\/a><ul><li><a href=\"#1_Bao_mat_cuanguoi_dung\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 1. B\u1ea3o m\u1eadt c\u1ee7a\u00a0ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li><a href=\"#2_Videoonline\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2. Video\u00a0online.<\/a><\/li><li><a href=\"#3_Artificial_intelligence_AI_Tri_tue_nhan_tao\"><span class=\"toc_number toc_depth_2\">2.3<\/span> 3. Artificial intelligence (AI) \u2013 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Tong_hop_cac_chien_luoc_marketing_hieu_qua_moi_nhat_2020\">T\u1ed5ng h\u1ee3p c\u00e1c <a href=\"https:\/\/odoovietnam.com.vn\/lam-gi-de-co-chien-luoc-sms-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> hi\u1ec7u qu\u1ea3 m\u1edbi nh\u1ea5t 2020<\/span><\/h2>\n<h3><span id=\"Tai_saocan_lenplanMarketing\"><span class=\"marker\">T\u1ea1i sao<\/span>\u00a0c\u1ea7n l\u00ean\u00a0<span class=\"marker\">plan<\/span>\u00a0Marketing?<\/span><\/h3>\n<p>S\u1ef1\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>\u00a0c\u1ee7a vi\u1ec7c\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0trong\u00a0<span class=\"marker\">mua b\u00e1n<\/span>\u00a0l\u00e0\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0th\u1ec3\u00a0<span class=\"marker\">tranh lu\u1eadn<\/span>.<\/p>\n<p>Theo m\u1ed9t\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0c\u1ee7a Smart Insights,\u00a0<em>46%\u00a0<span class=\"marker\">brand<\/span><\/em>\u00a0ch\u01b0a\u00a0<span class=\"marker\">\u0111\u1ecbnh h\u01b0\u1edbng<\/span>\u00a0<span class=\"marker\">r\u00f5 r\u00e0ng<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">plan<\/span>\u00a0digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0m\u00e0 h\u1ecd s\u1ebd theo \u0111u\u1ed5i l\u00e0 g\u00ec, v\u00e0 16% s\u1ed1\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0th\u1eadm ch\u00ed c\u00f2n ch\u01b0a\u00a0<span class=\"marker\">tri\u1ec3n khai<\/span>\u00a0b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng digital\u00a0<span class=\"marker\">mkt<\/span>\u00a0n\u00e0o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y nhi\u1ec1u\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0c\u00f2n\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0nh\u1eb9 v\u00e0 ch\u01b0a th\u1ef1c s\u1ef1\u00a0<span class=\"marker\">ch\u00fa tr\u1ecdng<\/span>\u00a0\u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1140\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/tai-sao-can-len-chien-luoc-marketing.jpg\" alt=\"t\u1ea1i sao c\u1ea7n l\u00ean chi\u1ebfn l\u01b0\u1ee3c Marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/tai-sao-can-len-chien-luoc-marketing.jpg\" data-cke-saved- title=\"\"><\/p>\n<p><span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0c\u00f2n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0g\u1eb7p\u00a0<span class=\"marker\">ch\u00f4ng gai<\/span>\u00a0trong vi\u1ec7c\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0marketing? \u1ede trong ph\u1ea7n\u00a0<span class=\"marker\">k\u1ebf ti\u1ebfp<\/span>\u00a0Uplevo s\u1ebd\u00a0<span class=\"marker\">\u0111\u1ecbnh h\u01b0\u1edbng<\/span>\u00a0gi\u00fap b\u1ea1n nh\u1eefng\u00a0<span class=\"marker\">c\u00e1ch th\u1ee9c<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">t\u0103ng cao<\/span>\u00a0nh\u1ea5t.<\/p>\n<h3><span id=\"Cac_buocxay_dungchien_luocmarketingthanh_dat\">C\u00e1c b\u01b0\u1edbc\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">th\u00e0nh \u0111\u1ea1t<\/span><\/span><\/h3>\n<p>N\u1ebfu\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0c\u00f3\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0c\u1ee5 th\u1ec3, v\u00f4\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0chung b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0\u0111\u1eb7t m\u00ecnh v\u00e0o \u201cv\u00f2ng nguy hi\u1ec3m\u201d,\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0tr\u00f4i n\u1ed5i gi\u1eefa \u0111\u1ea1i d\u01b0\u01a1ng m\u00eanh m\u00f4ng\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">xem<\/span>\u00a0b\u1ebfn b\u1edd ph\u00eda tr\u01b0\u1edbc.<\/p>\n<p>&gt;&gt;&gt;\u00a0<span class=\"marker\">h\u01b0\u1edbng d\u1eabn<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0quy tr\u00ecnh\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>\u00a0t\u1eeb A-Z<\/p>\n<h4><span id=\"1_Thau_hieuthi_truongKHmuc_dichcua_ban\">1. Th\u1ea5u hi\u1ec3u\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a b\u1ea1n<\/span><\/h4>\n<p>B\u01b0\u1edbc \u0111i\u00a0<span class=\"marker\">tr\u01b0\u1edbc ti\u00ean<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0ch\u00ednh l\u00e0 th\u1ea5u hi\u1ec3u\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n s\u1ebd\u00a0<span class=\"marker\">h\u1ed9i t\u1ee5<\/span>\u00a0<span class=\"marker\">nh\u1eafm<\/span>\u00a0t\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">mkt<\/span>\u00a0v\u00e0 m\u1ecdi kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng,\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1ebd thu th\u1eadp c\u00e1c th\u00f4ng tin c\u00f3 li\u00ean quan v\u1ec1\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0buyer persona (hay c\u00f2n g\u1ecdi l\u00e0 \u0111\u1eb7c t\u00ednh\/ch\u00e2n dung c\u1ee7a kh\u00e1ch h\u00e0ng).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/thau-hieu-doi-tuong-khach-hang-muc-tieu-cua-ban.jpg\" alt=\"th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/thau-hieu-doi-tuong-khach-hang-muc-tieu-cua-ban.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>\u0110\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0persona, b\u1ea1n c\u1ea7n li\u1ec7t k\u00ea nh\u1eefng \u0111\u1eb7c t\u00ednh\u00a0<span class=\"marker\">c\u1ea7n c\u00f3<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0l\u00fd t\u01b0\u1edfng m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0khao kh\u00e1t\u00a0<span class=\"marker\">ki\u1ebfm t\u00ecm<\/span>. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u t\u00e2m bao g\u1ed3m:<\/p>\n<ul>\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0n\u00e0y\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0sinh s\u1ed1ng \u1edf \u0111\u00e2u?<\/li>\n<li>Gi\u1edbi t\u00ednh.<\/li>\n<li>S\u1edf\u00a0<span class=\"marker\">th\u00edch<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">tr\u1ecdng t\u00e2m<\/span>.<\/li>\n<li>Tr\u00ecnh \u0111\u1ed9\u00a0<span class=\"marker\">h\u1ecdc th\u1ee9c<\/span>.<\/li>\n<li><span class=\"marker\">hi\u1ec7n tr\u1ea1ng<\/span>\u00a0<span class=\"marker\">ngh\u1ec1<\/span>\u00a0nghi\u1ec7p.<\/li>\n<li>M\u1ee9c\u00a0<span class=\"marker\">doanh thu<\/span>.<\/li>\n<li><span class=\"marker\">hi\u1ec7n tr\u1ea1ng<\/span>\u00a0h\u00f4n nh\u00e2n.<\/li>\n<li>Ng\u00f4n ng\u1eef h\u1ecd\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">d\u00f9ng<\/span>.<\/li>\n<li><span class=\"marker\">website<\/span>\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">li\u00ean t\u1ee5c<\/span>\u00a0truy c\u1eadp.<\/li>\n<li>Insight\u00a0c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0b\u1ea1n\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">ki\u1ebfm t\u00ecm<\/span>\u00a0l\u00e0 g\u00ec?<\/li>\n<li>Nh\u1eefng\u00a0<span class=\"marker\">nguy\u00ean nh\u00e2n<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>, c\u1ea3n tr\u1edf t\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<p>Vi\u1ec7c\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0nh\u1eefng \u0111\u1eb7c t\u00ednh c\u01a1 b\u1ea3n (persona) c\u1ee7a\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ecf trong vi\u1ec7c\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0chi ti\u1ebft c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0(demographic) nh\u1eb1m\u00a0<span class=\"marker\">gi\u00fap cho<\/span>\u00a0cho\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0v\u1ec1 sau.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/xay-dung-persona-cua-khach-hang.jpg\" alt=\"x\u00e2y d\u1ef1ng persona c\u1ee7a kh\u00e1ch h\u00e0ng\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/xay-dung-persona-cua-khach-hang.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>M\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">l\u1ed7i l\u1ea7m<\/span>\u00a0\u0111i\u1ec3n\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0hay\u00a0<span class=\"marker\">sang ch\u1ea3nh<\/span>\u00a0ph\u1ea3i trong vi\u1ec7c\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0persona l\u1eabn demographic c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>, \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 \u00e1p \u0111\u1eb7t nh\u1eefng gi\u1ea3 thuy\u1ebft m\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0cho l\u00e0 \u0111\u00fang v\u1ec1 ch\u00ednh\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ef1c ti\u1ebfp\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0nh\u1eefng b\u1ea3n\u00a0<span class=\"marker\">kh\u1ea3o s\u00e1t<\/span>, survey\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>, ph\u1ecfng v\u1ea5n nh\u1eb1m c\u00f3 c\u00e1i\u00a0<span class=\"marker\">Quan s\u00e1t<\/span>\u00a0kh\u00e1ch quan v\u00e0\u00a0<span class=\"marker\">chu\u1ea9n x\u00e1c<\/span>\u00a0nh\u1ea5t v\u1ec1 nh\u1eefng \u0111\u1eb7c t\u00ednh m\u00e0\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0c\u00f3.<\/p>\n<p>M\u1ed9t khi\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0th\u1ea5u hi\u1ec3u nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ee7a\u00a0<span class=\"marker\">\u0111\u1ed1i t\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">tr\u1ecdng t\u00e2m<\/span>,\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0\u0111\u1ebfn l\u00fac\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n ti\u1ebfn h\u00e0nh b\u01b0\u1edbc\u00a0<span class=\"marker\">ti\u1ebfp theo<\/span>\u00a0trong ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">marketing<\/span>.<\/p>\n<p>Vi\u1ec7c\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0buyer persona c\u00f2n gi\u00fap\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">chu\u1ea9n x\u00e1c<\/span>\u00a0Customer Journey map \u2013 b\u1ea3n \u0111\u1ed3\u00a0<span class=\"marker\">ti\u1ebfn tr\u00ecnh<\/span>\u00a0nh\u1eb1m\u00a0<span class=\"marker\">t\u0103ng cao<\/span>\u00a0h\u00f3a\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>\u00a0t\u01b0\u01a1ng t\u00e1c v\u1edbi\u00a0<span class=\"marker\">KH<\/span><\/p>\n<h4><span id=\"2_Tham_dodoi_thu_canh_tranh\">2. T<span class=\"marker\">h\u0103m d\u00f2<\/span>\u00a0\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/h4>\n<p>Ngay c\u1ea3 khi b\u1ea1n\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0c\u00f4ng ph\u00e1\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0ng\u00e1ch,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">ch\u1eafc ch\u1eafn<\/span>\u00a0s\u1ebd\u00a0<span class=\"marker\">k<\/span>\u00a0th\u1ec3 tr\u00e1nh kh\u1ecfi vi\u1ec7c ph\u1ea3i c\u1ea1nh tranh v\u1edbi m\u1ed9t v\u00e0i \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp ngang t\u1ea7m.<\/p>\n<p>Bi\u1ebft m\u00ecnh bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng. Vi\u1ec7c\u00a0<span class=\"marker\">kh\u1ea3o s\u00e1t<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0t\u1eeb ch\u00ednh c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5\u00a0<span class=\"marker\">ph\u01b0\u01a1ng th\u1ee9c<\/span>\u00a0chinh ph\u1ee5c\u00a0<span class=\"marker\">KH<\/span>\u00a0t\u1eeb ch\u00ednh \u0111\u1ed1i th\u1ee7, v\u00e0\u00a0<span class=\"marker\">\u0111\u01b0a<\/span>\u00a0ra nh\u1eefng chi\u1ebfn thu\u1eadt \u0111\u1ed1i \u0111\u1ea7u sao cho\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1146\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/khao-sat-doi-thu-canh-tranh.jpg\" alt=\"kh\u1ea3o s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/khao-sat-doi-thu-canh-tranh.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>Trong b\u01b0\u1edbc th\u1ef1c hi\u1ec7n n\u00e0y, b\u1ea1n n\u00ean l\u01b0u t\u00e2m m\u1ed9t s\u1ed1\u00a0<span class=\"marker\">kh\u00eda c\u1ea1nh<\/span>\u00a0nh\u01b0:<\/p>\n<ul>\n<li>Gi\u1ea3i m\u00e3\u00a0<span class=\"marker\">nh\u00ecn th\u1ea5y<\/span>\u00a0\u0111\u1ed1i th\u1ee7\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">v\u1eadn d\u1ee5ng<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0g\u00ec, v\u00e0 c\u00f3 nh\u1eefng\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">\u0111\u1ed1i ph\u00f3<\/span>\u00a0<span class=\"marker\">hi\u1ec7u qu\u1ea3<\/span>.<\/li>\n<li>Ho\u1eb7c t\u1eadn d\u1ee5ng nh\u1eefng\u00a0<span class=\"marker\">c\u01a1 h\u1ed9i<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">ph\u00e2n kh\u00fac<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0c\u00f3 \u0111\u1ec3\u00a0<span class=\"marker\">s\u01a1 s\u00e0i<\/span>\u00a0v\u1edbi nh\u1eefng chi\u1ebfn thu\u1eadt t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n<p>B\u1ea1n ho\u00e0n to\u00e0n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">tool<\/span>\u00a0b\u1ed5 tr\u1ee3 \u0111\u1ec3\u00a0<span class=\"marker\">t\u00ecm ki\u1ebfm<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">v\u1eadn d\u1ee5ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 tr\u00ean\u00a0<span class=\"marker\">n\u1ec1n t\u1ea3ng<\/span>\u00a0Digital. T\u1eeb \u0111\u00f3,\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0b\u1ea1n t\u1ef1 m\u00ecnh\u00a0<span class=\"marker\">d\u1ef1ng l\u1ea1i<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0tr\u1ef1c ti\u1ebfp c\u1ea1nh tranh v\u00e0\u00a0<span class=\"marker\">s\u01a1 s\u00e0i<\/span>\u00a0v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh m\u1ed9t\u00a0<span class=\"marker\">m\u1eb9o<\/span>\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">th\u00eam v\u00e0o<\/span>.<\/p>\n<p>Ho\u1eb7c\u00a0<span class=\"marker\">kh\u00f4ng kh\u00f3 kh\u0103n<\/span>\u00a0h\u01a1n, b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">\u0111\u0103ng<\/span>\u00a0k\u00fd\u00a0<span class=\"marker\">mail<\/span>\u00a0trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">marketing<\/span>\u00a0c\u1ee7a \u0111\u1ed1i th\u1ee7. B\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0dung t\u1ed5ng quan\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ed1i th\u1ee7\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">tri\u1ec3n khai<\/span>\u00a0v\u00e0 th\u1ef1c hi\u1ec7n l\u00e0 g\u00ec qua nh\u1eefng\u00a0<span class=\"marker\">email<\/span>\u00a0m\u00e0 h\u1ecd\u00a0<span class=\"marker\">send<\/span>\u00a0v\u1ec1.<\/p>\n<p>&gt;&gt;&gt;\u00a0ROI l\u00e0 g\u00ec?\u00a0<span class=\"marker\">t\u1ed1i \u01b0u<\/span>\u00a0h\u00f3a ROI trong\u00a0<span class=\"marker\">mkt<\/span><\/p>\n<h4><span id=\"3_Chonnoitruyen_thong\">3. C<span class=\"marker\">h\u1ecdn<\/span>\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span><\/span><\/h4>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0<span class=\"marker\">ti\u1ebfp th\u1ecb<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0l\u1ef1a, t\u1eeb\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">ads<\/span>\u00a0truy\u1ec1n th\u1ed1ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ea1i ch\u00fang\u00a0<span class=\"marker\">gi\u1ed1ng nh\u01b0<\/span>\u00a0b\u00e1o \u0111\u00e0i, radio, cho t\u1edbi nh\u1eefng\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n \u0111\u1ea1i\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0SEO,\u00a0SEM,\u00a0<span class=\"marker\">facebook ads<\/span>\u00a0hay\u00a0TikTok\u00a0<span class=\"marker\">ads<\/span>.<\/p>\n<p>D\u00f9\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0n\u00e0o, b\u1ea1n c\u0169ng ph\u1ea3i\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0r\u00f5 ch\u00fang c\u00f3\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>\u00a0v\u1edbi\u00a0<span class=\"marker\">th\u1ecb tr\u01b0\u1eddng<\/span>\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0hay\u00a0<span class=\"marker\">kh\u00f4ng<\/span>, v\u00e0 c\u00f3\u00a0<span class=\"marker\">c\u1ea5p \u0111\u1ed9<\/span>\u00a0<span class=\"marker\">chuy\u1ec3n \u0111\u1ed5i<\/span>\u00a0t\u1eeb leads th\u00e0nh\u00a0<span class=\"marker\">KH<\/span>\u00a0hay\u00a0<span class=\"marker\">k<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1148\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/lua-chon-kenh-truyen-thong.jpg\" alt=\"l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/lua-chon-kenh-truyen-thong.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>M\u1ed9t\u00a0<span class=\"marker\">l\u1eddi khuy\u00ean<\/span>\u00a0d\u00e0nh cho b\u1ea1n, l\u00e0 \u0111\u1eebng ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0duy nh\u1ea5t. B\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 n\u1ed9i l\u1ef1c<\/span>\u00a0<span class=\"marker\">linh \u0111\u1ed9ng<\/span>\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0nhi\u1ec1u nh\u1eefng ph\u01b0\u01a1ng \u00e1n\u00a0<span class=\"marker\">mkt<\/span>\u00a0truy\u1ec1n th\u1ed1ng v\u00e0\u00a0<span class=\"marker\">marketing<\/span>\u00a0<span class=\"marker\">Tr\u1ef1c tuy\u1ebfn<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau nh\u1eb1m\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0ra\u00a0<span class=\"marker\">b\u00ed quy\u1ebft<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0<span class=\"marker\">t\u1ed1i \u01b0u<\/span>,\u00a0<span class=\"marker\">th\u00eam v\u00e0o<\/span>\u00a0nh\u1ea5t v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">h\u00e0ng h\u00f3a<\/span>\u00a0m\u00e0 b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>.<\/p>\n<p>Trong\u00a0<span class=\"marker\">marketing<\/span>,\u00a0<span class=\"marker\">ng\u01b0\u1eddi xem<\/span>\u00a0ph\u00e2n c\u00e1c\u00a0<span class=\"marker\">n\u01a1i<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0th\u00e0nh ba khu v\u1ef1c, g\u1ed3m\u00a0<strong>owned media<\/strong>\u00a0(k\u00eanh\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0s\u1edf h\u1eefu),\u00a0<strong>earned media<\/strong>\u00a0(k\u00eanh\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0lan t\u1ecfa), v\u00e0\u00a0<strong>paid media<\/strong>\u00a0(k\u00eanh\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0m\u00e0\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0ph\u1ea3i b\u1ecf ti\u1ec1n). Th\u01b0\u1eddng c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0chi\u1ebfn thu\u1eadt 2:1:1 \u0111\u1ec3\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>, c\u1ee5 th\u1ec3 l\u00e0:<\/p>\n<ul>\n<li>2\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">truy\u1ec1n th\u00f4ng<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0s\u1edf h\u1eefu (owned).<\/li>\n<li>1\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0lan t\u1ecfa (earned).<\/li>\n<li>1\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0tr\u1ea3 ti\u1ec1n (paid).<\/li>\n<\/ul>\n<h4><span id=\"4_Dinh_hinhpheu_ban_hang_cuadoanh_nghiepban\">4. \u0110<span class=\"marker\">\u1ecbnh h\u00ecnh<\/span>\u00a0\u201cph\u1ec5u b\u00e1n h\u00e0ng\u201d c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0b\u1ea1n<\/span><\/h4>\n<p>M\u1ed9t trong nh\u1eefng\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0h\u1eefu hi\u1ec7u \u0111\u1ec3\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ee7a b\u1ea1n\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0<span class=\"marker\">marketing<\/span>, \u0111\u00f3 ch\u00ednh l\u00e0\u00a0<span class=\"marker\">\u0111\u1ecbnh h\u00ecnh<\/span>\u00a0\u201cph\u1ec5u b\u00e1n h\u00e0ng\u201d (sales funnel).<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0\u0111\u1ec1u d\u1ef1a tr\u00ean m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0AIDA (g\u1ed3m Attention, Interest, Desire v\u00e0 Action) \u0111\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0ph\u1ec5u\u00a0<span class=\"marker\">sale<\/span>\u00a0cho ri\u00eang m\u00ecnh. M\u1ed7i\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>\u00a0trong m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0AIDA \u0111\u1ec1u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0ti\u1ebfp c\u1eadn v\u00e0 mua h\u00e0ng c\u1ee7a\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0\/ d\u1ecbch v\u1ee5\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0cung \u1ee9ng.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1143\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/mo-hinh-aida.jpg\" alt=\"m\u00f4 h\u00ecnh AIDA\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/mo-hinh-aida.jpg\" data-cke-saved- title=\"\"><\/p>\n<p><span class=\"marker\">g\u1ee3i \u00fd<\/span>, trong\u00a0<span class=\"marker\">giai \u0111o\u1ea1n<\/span>\u00a0\u0111\u1ea7u c\u1ee7a\u00a0<span class=\"marker\">m\u00f3n h\u00e0ng<\/span>, khi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0ho\u00e0n to\u00e0n ch\u01b0a c\u00f3 nhi\u1ec1u\u00a0<span class=\"marker\">\u00fd th\u1ee9c<\/span>\u00a0v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a\u00a0<span class=\"marker\">th\u01b0\u01a1ng hi\u1ec7u<\/span>, c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0c\u1ea7n ph\u1ea3i t\u1eadn d\u1ee5ng m\u1ecdi ph\u01b0\u01a1ng\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">l\u00f4i k\u00e9o<\/span>\u00a0s\u1ef1 nh\u1eadn th\u1ee9c (awareness) v\u00e0 s\u1ef1\u00a0<span class=\"marker\">quan t\u00e2m<\/span>\u00a0(interest) c\u1ee7a\u00a0<span class=\"marker\">KH<\/span>. M\u1ed9t khi\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0<span class=\"marker\">\u0111\u1ec3 \u00fd<\/span>, b\u1ea1n ph\u1ea3i\u00a0<span class=\"marker\">l\u00e0m th\u1ebf n\u00e0o<\/span>\u00a0h\u1ecd\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0(desire) \u0111\u01b0\u1ee3c mua v\u00e0\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0b\u1ea1n.\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0\u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c chuy\u1ec3n d\u1ea7n sang h\u00e0nh \u0111\u1ed9ng (action) mua h\u00e0ng.<\/p>\n<p>Vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 ph\u1ea3i ph\u00e2n t\u00e1ch t\u1eebng\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0trong ph\u1ec5u mua h\u00e0ng,\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0<span class=\"marker\">k\u00eanh<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0<span class=\"marker\">th\u00eam v\u00e0o<\/span>\u00a0v\u1edbi t\u1eebng\u00a0<span class=\"marker\">qu\u00e1 tr\u00ecnh<\/span>, v\u00e0 l\u1eadp ra \u201cb\u1ea3n \u0111\u1ed3\u201d\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0mua v\u00e0\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0<span class=\"marker\">s\u1ea3n ph\u1ea9m<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">KH<\/span>\u00a0(customer\u2019s journey) d\u1ef1a tr\u00ean chi\u1ebfc ph\u1ec5u n\u00eau tr\u00ean.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1142\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/customer-journeys.jpg\" alt=\"customer journeys\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/customer-journeys.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>Khi ph\u00e2n t\u00e1ch ph\u1ec5u,\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">t\u1ea5t nhi\u00ean<\/span>\u00a0s\u1ebd t\u00ecm ra \u0111i\u1ec3m y\u1ebfu nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng\u00a0<span class=\"marker\">kinh doanh<\/span>, c\u00f3 nh\u1eefng b\u01b0\u1edbc\u00a0<span class=\"marker\">gi\u1ea3i quy\u1ebft<\/span>\u00a0<span class=\"marker\">ph\u00f9 h\u1ee3p<\/span>, v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1\u00a0<span class=\"marker\">chuy\u1ec3n bi\u1ebfn<\/span>\u00a0s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t\u00a0<span class=\"marker\">ph\u01b0\u01a1ng ph\u00e1p<\/span>\u00a0<span class=\"marker\">thu\u1eadn ti\u1ec7n<\/span>.<\/p>\n<h4><span id=\"5_T_hiet_lapmuc_dichmktdua_tren_moanhSMART\">5. T\u00a0 <span class=\"marker\">hi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0d\u1ef1a tr\u00ean m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0SMART<\/span><\/h4>\n<p>Ch\u1eafc h\u1eb3n b\u1ea1n\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0t\u1eebng nghe th\u1ea5y t\u00ean m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0SMART trong\u00a0<span class=\"marker\">c\u00f4ng cu\u1ed9c<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">t\u0103ng tr\u01b0\u1edfng<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>. M\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0SMART l\u00e0 m\u1ed9t m\u00f4\u00a0<span class=\"marker\">\u1ea3nh<\/span>\u00a0<span class=\"marker\">th\u00f4ng d\u1ee5ng<\/span>, th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0<span class=\"marker\">\u00e1p d\u1ee5ng<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0cho c\u00e1c\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">quan tr\u1ecdng<\/span>.<\/p>\n<p><strong>S.M.A.R.T<\/strong>\u00a0l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a b\u1ed1n th\u00e0nh t\u1ed1:\u00a0<strong>specific<\/strong>\u00a0(c\u1ee5 th\u1ec3),\u00a0<strong>measurable<\/strong>\u00a0(\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c),\u00a0<strong>actionable<\/strong>\u00a0(c\u00f3 t\u00ednh th\u1ef1c ti\u1ec5n),\u00a0<strong>relevant<\/strong>\u00a0(t\u00ednh li\u00ean quan) v\u00e0\u00a0<strong>timely<\/strong>\u00a0(\u0111\u00fang th\u1eddi gian). \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1c\u00a0<span class=\"marker\">y\u1ebfu t\u1ed1<\/span>\u00a0<span class=\"marker\">c\u1ea7n ph\u1ea3i c\u00f3<\/span>\u00a0khi c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0c\u1ee5 th\u1ec3.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1147\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/mo-hinh-smart-trong-marketing.jpg\" alt=\"m\u00f4 h\u00ecnh SMART trong Marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/mo-hinh-smart-trong-marketing.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>Theo SMART, m\u1ed9t\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0khi\u00a0<span class=\"marker\">\u0111\u1ecbnh h\u00ecnh<\/span>\u00a0c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3,\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0\u0111\u01b0\u1ee3c qu\u00e1 chung chung; n\u00f3 c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u ph\u1ea5n \u0111\u1ea5u\u00a0<span class=\"marker\">c\u00f3 th\u1ec3<\/span>\u00a0\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c qua c\u00e1c\u00a0<span class=\"marker\">tool<\/span>\u00a0b\u1ed5 tr\u1ee3. N\u00f3 ph\u1ea3i\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>\u00a0v\u1edbi t\u00ecnh\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">hi\u1ec7n tr\u1ea1ng<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>, li\u00ean quan tr\u1ef1c ti\u1ebfp t\u1edbi\u00a0<span class=\"marker\">ch\u1ee7 \u0111\u1ec1<\/span>\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">sang ch\u1ea3nh<\/span>\u00a0ph\u1ea3i, v\u00e0 c\u00f3 m\u1ed1c th\u1eddi gian\u00a0<span class=\"marker\">ch\u00ednh x\u00e1c<\/span>\u00a0\u0111\u1ec3\u00a0<span class=\"marker\">ho\u00e0n th\u00e0nh<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0\u0111\u1ec1 ra.<\/p>\n<p><span class=\"marker\">v\u00ed d\u1ee5<\/span>\u00a0\u0111i\u1ec3n\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0cho m\u1ed9t\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0t\u1ed1t \u0111\u00f3 ch\u00ednh l\u00e0:<\/p>\n<p>T\u00f4i\u00a0<span class=\"marker\">mong mu\u1ed1n<\/span>\u00a0<span class=\"marker\">b\u00e0i vi\u1ebft<\/span>\u00a0n\u00e0y s\u1ebd l\u00ean top 1\u00a0<span class=\"marker\">t\u1eeb kh\u00f3a<\/span>\u00a0\u201cchi\u1ebfn l\u01b0\u1ee3c marketing\u201d trong b\u1ea3ng\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>\u00a0c\u1ee7a Google ngay trong n\u0103m 2019.<\/p>\n<p>\u0110\u1ec3\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">k\u1ebft qu\u1ea3<\/span>,\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>\u00a0c\u1ea7n ph\u1ea3i\u00a0<span class=\"marker\">x\u00e1c \u0111\u1ecbnh<\/span>\u00a0r\u00f5\u00a0<span class=\"marker\">KH<\/span>\u00a0<span class=\"marker\">m\u1ee5c \u0111\u00edch<\/span>\u00a0c\u1ee7a m\u00ecnh l\u00e0 ai, th\u1ea5u hi\u1ec3u\u00a0<span class=\"marker\">k\u1ebf ho\u1ea1ch<\/span>\u00a0c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7,\u00a0<span class=\"marker\">ch\u1ecdn<\/span>\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">m\u1ea1ng<\/span>\u00a0<span class=\"marker\">th\u00edch h\u1ee3p<\/span>,\u00a0<span class=\"marker\">x\u00e2y d\u1ef1ng<\/span>\u00a0ph\u1ec5u\u00a0<span class=\"marker\">b\u00e1n h\u00e0ng<\/span>, v\u00e0\u00a0<span class=\"marker\">thi\u1ebft l\u1eadp<\/span>\u00a0<span class=\"marker\">m\u1ee5c ti\u00eau<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0theo m\u00f4\u00a0<span class=\"marker\">h\u00ecnh<\/span>\u00a0SMART.<\/p>\n<p>&gt;&gt;&gt;\u00a0<span class=\"marker\">marketing<\/span>\u00a0Mix:\u00a0<span class=\"marker\">kh\u00e1i ni\u1ec7m<\/span>\u00a04Ps v\u00e0 7Ps<\/p>\n<h2><span id=\"Sucai_thiencuamarketingtrong_nhung_nam_toi\">S\u1ef1\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">marketing<\/span>\u00a0trong nh\u1eefng n\u0103m t\u1edbi<\/span><\/h2>\n<p>Digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0sau m\u1ed9t th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 kh\u00e1 d\u00e0i\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u00f2n\u00a0<span class=\"marker\">t\u1ea1o ra<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0<span class=\"marker\">to<\/span>\u00a0n\u1eefa. S\u1ef1\u00a0<span class=\"marker\">c\u1ea3i thi\u1ec7n<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">marketing<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">ads<\/span>\u00a0trong n\u0103m 2018\u00a0<span class=\"marker\">k<\/span>\u00a0ch\u1ec9 c\u00f2n n\u1eb1m \u1edf vi\u1ec7c\u00a0<span class=\"marker\">t\u0103ng cao<\/span>\u00a0<span class=\"marker\">web<\/span>\u00a0cho\u00a0<span class=\"marker\">tr\u1ea3i nghi\u1ec7m<\/span>\u00a0<span class=\"marker\">user<\/span>\u00a0tr\u00ean mobile,\u00a0<span class=\"marker\">c\u1ea3i ti\u1ebfn<\/span>\u00a0thu\u1eadt to\u00e1n c\u1ee7a Google\u00a0<span class=\"marker\">\u1ea3nh h\u01b0\u1edfng<\/span>\u00a0\u0111\u1ebfn SEO, ch\u1ea1y\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0<span class=\"marker\">Fb<\/span>\u00a0<span class=\"marker\">ra \u0111\u01a1n<\/span>,\u2026 m\u00e0 gi\u1edd \u0111\u00e2y ch\u00fang c\u00f2n\u00a0<span class=\"marker\">ph\u00e1t tri\u1ec3n<\/span>\u00a0tr\u00ean nhi\u1ec1u m\u1eb7t\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nh\u1edd s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ngh\u1ec7.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 3\u00a0<span class=\"marker\">refresh<\/span>\u00a0ch\u00ednh c\u1ee7a\u00a0<span class=\"marker\">marketing<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0trong nh\u1eefng n\u0103m t\u1edbi:<\/p>\n<h3><span id=\"1_Bao_mat_cuanguoi_dung\">1. B\u1ea3o m\u1eadt c\u1ee7a\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span><\/span><\/h3>\n<p>V\u1eeba xong vi\u1ec7c\u00a0<span class=\"marker\">Fb<\/span>\u00a0l\u1ed9 th\u00f4ng tin c\u1ee7a\u00a0<span class=\"marker\">user<\/span>\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0g\u00e2y ra kh\u1ee7ng ho\u1ea3ng nghi\u00eam tr\u1ecdng cho\u00a0<span class=\"marker\">c\u00f4ng ty<\/span>\u00a0h\u00e0ng t\u1ef7 \u0111\u00f4 n\u00e0y. \u0110\u01b0\u1ee3c bi\u1ebft,\u00a0<span class=\"marker\">v\u1ea5n \u0111\u1ec1<\/span>\u00a0nh\u1eefng nh\u00e0\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0<span class=\"marker\">d\u00f9ng<\/span>\u00a0th\u00f4ng tin t\u1eeb c\u00e1c b\u00ean th\u1ee9 ba \u0111\u1ec3\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0t\u1edbi\u00a0<span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0<span class=\"marker\">ch\u1eb3ng h\u1ec1<\/span>\u00a0l\u00e0 chuy\u1ec7n\u00a0<span class=\"marker\">hi\u1ebfm<\/span>\u00a0g\u1eb7p.<\/p>\n<p>Scandal n\u00e0y c\u1ee7a\u00a0<span class=\"marker\">Facebook<\/span>\u00a0<span class=\"marker\">t\u1ea5t nhi\u00ean<\/span>\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0g\u00e2y l\u00ean nhi\u1ec1u m\u1ed1i nghi ng\u1ea1i cho nhi\u1ec1u ng\u01b0\u1eddi v\u00e0 t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0th\u00f4ng tin\u00a0<span class=\"marker\">c\u00e1 nh\u00e2n<\/span>. Kh\u00e1 nghi ng\u1ea1i r\u1eb1ng, m\u1ecf ti\u1ec1n\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">Facebook<\/span>\u00a0c\u00f2n \u0111\u01b0\u1ee3c c\u00e1c marketer tin t\u01b0\u1edfng\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0hay\u00a0<span class=\"marker\">k<\/span>\u00a0trong t\u01b0\u01a1ng lai?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13115\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/bao-mat-cua-nguoi-dung-trong-marketing.jpg\" alt=\"b\u1ea3o m\u1eadt c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/bao-mat-cua-nguoi-dung-trong-marketing.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>Ch\u00ednh v\u00ec nhu c\u1ea7u b\u1ea3o m\u1eadt tr\u00ean Internet ng\u00e0y c\u00e0ng\u00a0<span class=\"marker\">gia t\u0103ng<\/span>, b\u1ea1n c\u00f3 l\u1ebd n\u00ean c\u00e2n nh\u1eafc\u00a0<span class=\"marker\">gi\u1edbi h\u1ea1n<\/span>\u00a0t\u1ed1i \u0111a c\u00e1c\u00a0<span class=\"marker\">h\u00ecnh th\u1ee9c<\/span>\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0l\u1eb7p \u0111i l\u1eb7p l\u1ea1i g\u00e2y kh\u00f3 ch\u1ecbu cho\u00a0<span class=\"marker\">ng\u01b0\u1eddi ta<\/span>,\u00a0<span class=\"marker\">xem qua<\/span>\u00a0c\u00e1c\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0ti\u1ec1m n\u0103ng\u00a0<span class=\"marker\">kh\u00f4ng gi\u1ed1ng<\/span>\u00a0nh\u01b0: Pinterest, Tumblr,\u00a0<span class=\"marker\">Ins<\/span>,.. \u0110\u1ec3\u00a0<span class=\"marker\">\u0111\u1ee7 s\u1ee9c<\/span>\u00a0<span class=\"marker\">l\u1ef1a ch\u1ecdn<\/span>\u00a0cho\u00a0<span class=\"marker\">ng\u00e0nh<\/span>\u00a0<span class=\"marker\">ph\u00e2n ph\u1ed1i<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0c\u1ee7a m\u00ecnh.<\/p>\n<h3><span id=\"2_Videoonline\">2. Video\u00a0<span class=\"marker\">online<\/span>.<\/span><\/h3>\n<p><span class=\"marker\">ng\u01b0\u1eddi d\u00f9ng<\/span>\u00a0t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c\u00a0<span class=\"marker\">n\u1ed9i dung<\/span>\u00a0b\u1eb1ng\u00a0<span class=\"marker\">pic<\/span>\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0text\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0\u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng trong nhi\u1ec1u n\u0103m qua. Gi\u1edd \u0111\u00e2y, video\u00a0<span class=\"marker\">\u0111\u00e3<\/span>\u00a0l\u00e0 m\u1ed9t xu th\u1ebf m\u1edbi. N\u1ebfu b\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">t\u1ee5 h\u1ecdp<\/span>\u00a0v\u00e0o c\u00e1c\u00a0<span class=\"marker\">content<\/span>\u00a0ch\u1ea5t l\u01b0\u1ee3ng tr\u00ean video, b\u1ea1n\u00a0<span class=\"marker\">v\u1eeba m\u1edbi<\/span>\u00a0t\u1ee5t h\u1eadu\u00a0<span class=\"marker\">\u0111\u1ed1i v\u1edbi<\/span>\u00a0<span class=\"marker\">ni\u00ean \u0111\u1ea1i<\/span>\u00a0\u0111\u1ea5y.<\/p>\n<p><span class=\"marker\">s\u1ed1 l\u01b0\u1ee3ng<\/span>\u00a0<span class=\"marker\">k<\/span>\u00a0<span class=\"marker\">bao gi\u1edd<\/span>\u00a0bi\u1ebft l\u1eeba d\u1ed1i, theo m\u1ed9t\u00a0<span class=\"marker\">t\u00ecm hi\u1ec3u<\/span>\u00a0c\u1ee7a Buffer t\u1eeb n\u0103m 2016, 80% ng\u01b0\u1eddi\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0<span class=\"marker\">mkt<\/span>\u00a0\u0111\u1ec1u\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0s\u1ea3n xu\u1ea5t nh\u1eefng video c\u00f3\u00a0<span class=\"marker\">content<\/span>\u00a0<span class=\"marker\">l\u00f4i k\u00e9o<\/span>\u00a0v\u00e0 s\u00e1ng t\u1ea1o. Trong \u0111\u00f3, c\u00f3 t\u1edbi 42%\u00a0<span class=\"marker\">mu\u1ed1n<\/span>\u00a0\u0111\u00e1nh m\u1ea1nh v\u00e0o m\u1ea3ng video\u00a0<span class=\"marker\">Tr\u1ef1c tuy\u1ebfn<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13116\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/video-truc-tuyen-trong-marketing.jpg\" alt=\"video tr\u1ef1c tuy\u1ebfn trong marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/video-truc-tuyen-trong-marketing.jpg\" data-cke-saved- title=\"\"><\/p>\n<p><span class=\"marker\">Facebook<\/span>\u00a0c\u00f2n b\u00e1o c\u00e1o r\u1eb1ng, c\u00e1c video\u00a0<span class=\"marker\">Tr\u1ef1c tuy\u1ebfn<\/span>\u00a0\u0111\u01b0\u1ee3c\u00a0<span class=\"marker\">xem<\/span>\u00a0g\u1ea5p 3 l\u1ea7n\u00a0<span class=\"marker\">so v\u1edbi<\/span>\u00a0c\u00e1c video truy\u1ec1n th\u1ed1ng,\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0g\u1ea5p 10 l\u1ea7n l\u01b0\u1ee3ng\u00a0<span class=\"marker\">comment<\/span>\u00a0t\u01b0\u01a1ng t\u00e1c. Video\u00a0<span class=\"marker\">online<\/span>\u00a0<span class=\"marker\">l\u00f4i k\u00e9o<\/span>\u00a0b\u1edfi n\u00f3\u00a0<span class=\"marker\">th\u1ef1c ti\u1ec5n<\/span>, ch\u00e2n th\u1eadt v\u00e0 \u201ckh\u00f4ng ho\u00e0n h\u1ea3o\u201d.<\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c\u00a0<span class=\"marker\">c\u00f4ng c\u1ee5<\/span>\u00a0<span class=\"marker\">h\u1ed7 tr\u1ee3<\/span>\u00a0b\u1ea1n \u0111\u1ec3\u00a0<span class=\"marker\">s\u1eed d\u1ee5ng<\/span>\u00a0video live sau \u0111\u00f3\u00a0<span class=\"marker\">\u0111\u0103ng<\/span>\u00a0<span class=\"marker\">t\u1ea3i<\/span>\u00a0tr\u00ean nhi\u1ec1u\u00a0<span class=\"marker\">nh\u00f3m<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau,\u00a0<span class=\"marker\">thu h\u00fat<\/span>\u00a0<span class=\"marker\">ng\u01b0\u1eddi xem<\/span>\u00a0\u0111\u00e1ng k\u1ec3.<\/p>\n<p>&gt;&gt;\u00a0100\u00a0<span class=\"marker\">mkt<\/span>\u00a0<span class=\"marker\">Tr\u1ef1c tuy\u1ebfn<\/span>\u00a0<span class=\"marker\">c\u00f4ng c\u1ee5<\/span>\u00a0<span class=\"marker\">free<\/span><\/p>\n<h3><span id=\"3_Artificial_intelligence_AI_Tri_tue_nhan_tao\">3. Artificial intelligence (AI) \u2013 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/span><\/h3>\n<p>B\u1ea1n ngh\u0129 r\u1eb1ng qu\u00e1 s\u1edbm \u0111\u1ec3 AI \u2013 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o\u00a0<span class=\"marker\">t\u00e1c \u0111\u1ed9ng<\/span>\u00a0t\u1edbi\u00a0<span class=\"marker\">marketing<\/span>\u00a0v\u00e0 qu\u1ea3ng c\u00e1o? Ho\u00e0n to\u00e0n sai. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o\u00a0<span class=\"marker\">\u0111ang<\/span>\u00a0<span class=\"marker\">tham d\u1ef1<\/span>\u00a0v\u00e0o\u00a0<span class=\"marker\">cu\u1ed9c s\u1ed1ng<\/span>\u00a0h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta d\u01b0\u1edbi nhi\u1ec1u\u00a0<span class=\"marker\">h\u00ecnh th\u1ee9c<\/span>\u00a0<span class=\"marker\">kh\u00e1c<\/span>\u00a0nhau, v\u00e0\u00a0<span class=\"marker\">nhanh ch\u00f3ng<\/span>\u00a0tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1\u00a0<span class=\"marker\">thay \u0111\u1ed5i<\/span>\u00a0trong c\u00e1c\u00a0<span class=\"marker\">plan<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">qu\u1ea3ng c\u00e1o<\/span>\u00a0c\u1ee7a\u00a0<span class=\"marker\">doanh nghi\u1ec7p<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13117\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/ai-tri-tue-nhan-tao-trong-marketing.jpg\" alt=\"ai tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong marketing\" data-cke-saved-src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/12\/ai-tri-tue-nhan-tao-trong-marketing.jpg\" data-cke-saved- title=\"\"><\/p>\n<p>AI\u00a0<span class=\"marker\">mkt<\/span>\u00a0l\u00e0 s\u1ef1\u00a0<span class=\"marker\">k\u1ebft h\u1ee3p<\/span>\u00a0<span class=\"marker\">tuy\u1ec7t v\u1eddi<\/span>\u00a0gi\u1eefa digital\u00a0<span class=\"marker\">marketing<\/span>\u00a0v\u00e0\u00a0<span class=\"marker\">\u0111\u00e1nh gi\u00e1<\/span>\u00a0data. C\u00f4ng ngh\u1ec7 cho ph\u00e9p nh\u1eefng marketer\u00a0<span class=\"marker\">ki\u1ebfm t\u00ecm<\/span>\u00a0insight c\u1ee7a\u00a0<span class=\"marker\">kh\u00e1ch h\u00e0ng<\/span>\u00a0m\u1ed9t\u00a0<span class=\"marker\">c\u00e1ch<\/span>\u00a0<span class=\"marker\">chu\u1ea9n x\u00e1c<\/span>\u00a0qua \u0111\u00f3\u00a0<span class=\"marker\">cung c\u1ea5p<\/span>\u00a0nh\u1eefng\u00a0<span class=\"marker\">gi\u00e1 tr\u1ecb<\/span>\u00a0<span class=\"marker\">th\u1ef1c t\u1ebf<\/span>\u00a0nh\u1ea5t.<\/p>\n<p><span class=\"marker\">\u01b0u th\u1ebf<\/span>\u00a0n\u1eefa c\u1ee7a AI l\u00e0 nh\u1edd s\u1ef1\u00a0<span class=\"marker\">t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/span>\u00a0m\u00e0 b\u1ea1n\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0c\u1ea7n t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u0169ng\u00a0<span class=\"marker\">nh\u01b0<\/span>\u00a0c\u00f4ng s\u1ee9c\u00a0<span class=\"marker\">lu\u00f4n lu\u00f4n<\/span>\u00a0h\u00e0nh. V\u1eady\u00a0<span class=\"marker\">v\u00ec sao<\/span>\u00a0<span class=\"marker\">kh\u00f4ng<\/span>\u00a0<span class=\"marker\">\u00e1p d\u1ee5ng<\/span>\u00a0ngay AI v\u00e0o trong\u00a0<span class=\"marker\">chi\u1ebfn l\u01b0\u1ee3c<\/span>\u00a0<span class=\"marker\">marketing<\/span>\u00a0c\u1ee7a m\u00ecnh?<\/p>\n<p>Ngu\u1ed3n:http:\/\/www.uplevo.com<\/p>\n<p>Xem th\u00eam\u00a0<\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/4-cach-de-tao-tep-khach-hang-tiem-nang-de-quang-cao-facebook-hieu-qua\/\" data-rich-text-format-boundary=\"true\">4 c\u00e1ch \u0111\u1ec3 t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/6-loai-website-dung-de-kiem-tien-affiliate-marketing-pho-bien-nhat-hien-nay\/\" data-rich-text-format-boundary=\"true\">6 lo\u1ea1i website d\u00f9ng \u0111\u1ec3 ki\u1ebfm ti\u1ec1n Affiliate Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n<p><a href=\"https:\/\/sum.vn\/blog\/bo-3-sat-thu-ban-hang-tren-facebook-de-lam-marketing-0-dong-hieu-qua\/\" data-rich-text-format-boundary=\"true\">B\u1ed9 3 s\u00e1t th\u1ee7 b\u00e1n h\u00e0ng tr\u00ean Facebook \u0111\u1ec3 l\u00e0m Marketing 0 \u0111\u1ed3ng hi\u1ec7u qu\u1ea3<\/a><\/p>\n<p>\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1148,1188,1123],"tags":[1195,1194,1191,1193,1190,1187,1189,1192],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2189"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=2189"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/2189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/2190"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=2189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=2189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=2189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}