{"id":207,"date":"2018-11-26T02:42:36","date_gmt":"2018-11-26T02:42:36","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=207"},"modified":"2018-11-26T03:42:21","modified_gmt":"2018-11-26T03:42:21","slug":"kiem-tien-bang-facebook-hap-dan-khong-the-bo-qua","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/kiem-tien-bang-facebook-hap-dan-khong-the-bo-qua\/","title":{"rendered":"Ki\u1ebfm ti\u1ec1n b\u1eb1ng Facebook h\u1ea5p d\u1eabn kh\u00f4ng th\u1ec3 b\u1ecf qua"},"content":{"rendered":"<p>Theo th\u1ed1ng k\u00ea c\u1ee7a Facebook, c\u00f4ng ty \u0111ang c\u00f3 kho\u1ea3ng 22 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam. Th\u1eddi gian d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y chi\u1ebfm 20% th\u1eddi l\u01b0\u1ee3ng truy c\u1eadp Internet, th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau (m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng\u2026). \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua m\u1ed9t s\u1ed1 c\u00e1ch nh\u01b0 sau:<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Ban_hang_tren_Facebook\"><span class=\"toc_number toc_depth_1\">1<\/span> B\u00e1n h\u00e0ng tr\u00ean Facebook<\/a><\/li><li><a href=\"#Cham_trang_ham_mo_thue\"><span class=\"toc_number toc_depth_1\">2<\/span> Ch\u0103m trang h\u00e2m m\u1ed9 thu\u00ea<\/a><\/li><li><a href=\"#Xay_dung_va_ban_Fanpage\"><span class=\"toc_number toc_depth_1\">3<\/span> X\u00e2y d\u1ef1ng v\u00e0 b\u00e1n Fanpage<\/a><\/li><li><a href=\"#Cho_thue_trang_thai_status\"><span class=\"toc_number toc_depth_1\">4<\/span> Cho thu\u00ea tr\u1ea1ng th\u00e1i (status)<\/a><\/li><li><a href=\"#Chay_quang_cao_thue_cho_Facebook_Ads\"><span class=\"toc_number toc_depth_1\">5<\/span> Ch\u1ea1y qu\u1ea3ng c\u00e1o thu\u00ea cho Facebook Ads<\/a><\/li><li><a href=\"#Cung_cap_dich_vu_ho_tro_nguoi_dung_tren_Facebook\"><span class=\"toc_number toc_depth_1\">6<\/span> Cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook<\/a><\/li><li><a href=\"#Tro_thanh_doi_tac_cua_Facebook\"><span class=\"toc_number toc_depth_1\">7<\/span> Tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a Facebook<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Ban_hang_tren_Facebook\">B\u00e1n h\u00e0ng tr\u00ean Facebook<\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-209 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2018\/11\/a7.png\" alt=\"\" width=\"600\" height=\"399\" title=\"\"><\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean Facebook th\u00f4ng qua t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n ho\u1eb7c trang Fanpage. C\u00e1c s\u1ea3n ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng, t\u1eeb th\u1eddi trang (qu\u1ea7n \u00e1o, gi\u1ea7y d\u00e9p, ph\u1ee5 ki\u1ec7n), m\u1ef9 ph\u1ea9m, th\u1ef1c ph\u1ea9m, d\u1ecbch v\u1ee5 (\u0111\u00e0o t\u1ea1o, l\u00e1i xe, c\u1eaft t\u00f3c\u2026). Ki\u1ebfn th\u1ee9c v\u1ec1 kinh doanh n\u00f3i chung v\u00e0 Facebook Marketing c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng nh\u01b0 ch\u1ea1y qu\u1ea3ng c\u00e1o, thu\u00ea ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, rao v\u1eb7t tr\u00ean c\u00e1c nh\u00f3m c\u00f3 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean l\u1edbn&#8230;<\/p>\n<h2><span id=\"Cham_trang_ham_mo_thue\">Ch\u0103m trang h\u00e2m m\u1ed9 thu\u00ea<\/span><\/h2>\n<p class=\"Normal\">Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ec1u c\u00f3 trang h\u00e2m m\u1ed9, theo d\u00f5i (fanpage) nh\u1eb1m ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi d\u00f9ng Facebook, t\u1ea1o \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. Ngo\u00e0i ra, c\u00e1c ng\u00f4i sao, c\u00e1 nh\u00e2n kinh doanh c\u0169ng c\u00f3 fanpage \u0111\u1ec3 b\u00e1n h\u00e0ng ho\u1eb7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n<p class=\"Normal\">Ch\u00ednh v\u00ec v\u1eady ngh\u1ec1 ch\u0103m s\u00f3c fanpage xu\u1ea5t hi\u1ec7n. C\u00f4ng vi\u1ec7c l\u00e0 chia s\u1ebb n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi, t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u00edch, theo d\u00f5i cho trang, d\u1ecdn d\u1eb9p b\u00e0i qu\u1ea3ng c\u00e1o&#8230; sao cho Fanpage chuy\u00ean nghi\u1ec7p. M\u1ed9t ng\u01b0\u1eddi \u0111ang ch\u0103m 10 fanpages cho c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1 nh\u00e2n ti\u1ebft l\u1ed9 m\u1ed7i trang c\u00f3 th\u1ec3 tr\u1ea3 ti\u1ec1n c\u00f4ng m\u1ed9t tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng.<\/p>\n<h2><span id=\"Xay_dung_va_ban_Fanpage\">X\u00e2y d\u1ef1ng v\u00e0 b\u00e1n Fanpage<\/span><\/h2>\n<p>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t fanpage ch\u1ea5t l\u01b0\u1ee3ng, t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, sau \u0111\u00f3 \u0111em b\u00e1n l\u1ea1i cho ng\u01b0\u1eddi c\u1ea7n \u0111\u1ec3 th\u00fac \u0111\u1ea9y kinh doanh. V\u00ed d\u1ee5 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng fanpage m\u1eb9 v\u00e0 b\u00e9, sau \u0111\u00f3 ng\u01b0\u1eddi l\u1eadp c\u00f3 th\u1ec3 b\u00e1n l\u1ea1i cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh \u0111\u1ed3 cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y&#8230;<\/p>\n<h2><span id=\"Cho_thue_trang_thai_status\">Cho thu\u00ea tr\u1ea1ng th\u00e1i (status)<\/span><\/h2>\n<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 nh\u00ecn ra xu h\u01b0\u1edbng v\u00e0 c\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb Facebook r\u1ed3i x\u00e2y d\u1ef1ng nh\u1eefng c\u1ed9ng \u0111\u1ed3ng, fanpage v\u1edbi s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng tr\u0103m ngh\u00ecn th\u00e0nh vi\u00ean tham gia. Sau \u0111\u00f3 c\u00e1c Admin (ng\u01b0\u1eddi qu\u1ea3n l\u00fd) trang n\u00e0y s\u1ebd cho thu\u00ea tr\u1ea1ng th\u00e1i (status) qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 rao v\u1eb7t, qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh th\u1ee9c \u0111\u00f3ng ph\u00ed thu\u00ea bao hay ph\u00ed th\u00e0nh vi\u00ean. Doanh thu m\u1ed7i th\u00e1ng c\u00f3 th\u1ec3 l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng. Ho\u1eb7c nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng cho thu\u00ea status c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 nhi\u1ec1u ti\u1ec1n cho m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span id=\"Chay_quang_cao_thue_cho_Facebook_Ads\">Ch\u1ea1y qu\u1ea3ng c\u00e1o thu\u00ea cho Facebook Ads<\/span><\/h2>\n<p class=\"Normal\">Nhu c\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m kinh doanh hi\u1ec7n nay r\u1ea5t l\u1edbn. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 t\u0103ng l\u01b0\u1ee3t th\u00edch (like), truy c\u1eadp v\u00e0o website, b\u00e0i vi\u1ebft&#8230; \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1.<\/p>\n<p class=\"Normal\">Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn ch\u1ea1y qu\u1ea3ng c\u00e1o thu\u00ea, ki\u1ebfm ph\u00ed hoa h\u1ed3ng c\u1ee7a kh\u00e1ch h\u00e0ng theo doanh thu t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u00f3 ho\u1eb7c m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c l\u00e0 t\u00ednh tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o. V\u00ed d\u1ee5 m\u1ed7i l\u1ea7n ch\u1ea1y m\u1ed9t qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thu 3-10% chi ph\u00ed t\u00f9y theo gi\u00e1 tr\u1ecb c\u1ee7a h\u1ee3p \u0111\u1ed3ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng. M\u1ee9c ph\u00ed v\u00e0 h\u00ecnh th\u1ee9c do b\u00ean cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng th\u1ecfa thu\u1eadn.<\/p>\n<h2><span id=\"Cung_cap_dich_vu_ho_tro_nguoi_dung_tren_Facebook\">Cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook<\/span><\/h2>\n<p>Thi\u1ebft k\u1ebf c\u00e1c b\u1ee9c \u1ea3nh \u0111\u1ea1i di\u1ec7n v\u00e0 b\u00eca (cover), ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi b\u00e1n h\u00e0ng, vi\u1ebft \u1ee9ng d\u1ee5ng, ph\u1ea7n m\u1ec1m c\u00e0i \u0111\u1eb7t tr\u00ean Facebook Apps h\u1ed7 tr\u1ee3 cho c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb Fanpage&#8230; \u0111\u1ec1u l\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ki\u1ebfm ra ti\u1ec1n. R\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n d\u1ecbch v\u1ee5 n\u00e0y v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t th\u1ef1c s\u1ef1 m\u00e0u m\u1ee1 nh\u01b0ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi b\u00e1n ph\u1ea3i c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 thu\u1eadt.<\/p>\n<h2><span id=\"Tro_thanh_doi_tac_cua_Facebook\">Tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c c\u1ee7a Facebook<\/span><\/h2>\n<p class=\"Normal\">Facebook cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng ch\u01b0\u01a1ng tr\u00ecnh &#8220;Facebook Small Business Agency Program&#8221; (ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed1i t\u00e1c d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf). Ng\u01b0\u1eddi d\u00f9ng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c doanh s\u1ed1 qu\u1ea3ng c\u00e1o theo quy \u0111\u1ecbnh c\u1ee7a Facebook s\u1ebd c\u00f3 quy\u1ec1n tham gia ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/p>\n<p class=\"Normal\">Khi l\u00e0 th\u00e0nh vi\u00ean, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c Facebook chi\u1ebft kh\u1ea5u (refund) cho m\u1ed7i s\u1ed1 ti\u1ec1n \u0111\u00e3 chi qu\u1ea3ng c\u00e1o. S\u1ed1 ti\u1ec1rn n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eb7ng b\u1eb1ng Coupon ho\u1eb7c chi\u1ebft kh\u1ea5u theo t\u1ef7 l\u1ec7 th\u1ecfa thu\u1eadn. \u0110\u00e2y s\u1ebd l\u00e0 ngu\u1ed3n doanh thu l\u1edbn n\u1ebfu nh\u01b0 b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o uy t\u00edn \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi t\u00edn nhi\u1ec7m, tin d\u00f9ng. Chi ph\u00ed cho qu\u1ea3ng c\u00e1o do kh\u00e1ch h\u00e0ng tr\u1ea3, c\u00f2n b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ti\u1ec1n hoa h\u1ed3ng t\u1eeb Facebook.<\/p>\n<p style=\"text-align: right;\"><strong>Nh\u01b0 Qu\u1ef3nh ATP SOFT WARE- T\u1ed5ng h\u1ee3p\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo th\u1ed1ng k\u00ea c\u1ee7a Facebook, c\u00f4ng ty \u0111ang c\u00f3 kho\u1ea3ng 22 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam. Th\u1eddi gian d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y chi\u1ebfm 20% th\u1eddi l\u01b0\u1ee3ng truy c\u1eadp Internet, th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau (m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng\u2026). \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i ki\u1ebfm ti\u1ec1n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,46],"tags":[51,52,42],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/207"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=207"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/208"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}