{"id":1997,"date":"2019-09-26T16:30:16","date_gmt":"2019-09-26T09:30:16","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1997"},"modified":"2019-09-26T16:30:16","modified_gmt":"2019-09-26T09:30:16","slug":"trien-khai-digital-marketing-voi-doanh-nghiep-smes-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/trien-khai-digital-marketing-voi-doanh-nghiep-smes-nhu-the-nao\/","title":{"rendered":"Tri\u1ec3n khai digital marketing v\u1edbi doanh nghi\u1ec7p smes nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Trien_khai_digital_marketing_voi_doanh_nghiep_smes_nhu_the_nao\"><span class=\"toc_number toc_depth_1\">1<\/span> Tri\u1ec3n khai digital marketing v\u1edbi doanh nghi\u1ec7p smes nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li><a href=\"#Buoc_1_Khao_sat_danh_gia_hoat_dong_cua_doanh_nghiep_hien_tai\"><span class=\"toc_number toc_depth_1\">2<\/span> B\u01b0\u1edbc 1: Kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i<\/a><\/li><li><a href=\"#Buoc_2_Xac_dinh_cac_nguon_luc_de_trien_khai_Digital_Marketing\"><span class=\"toc_number toc_depth_1\">3<\/span> B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 tri\u1ec3n khai Digital Marketing<\/a><\/li><li><a href=\"#Buoc_3_Len_plan_so_bo_chon_kenh_trien_khai\"><span class=\"toc_number toc_depth_1\">4<\/span> B\u01b0\u1edbc 3: L\u00ean plan s\u01a1 b\u1ed9 &amp; ch\u1ecdn k\u00eanh tri\u1ec3n khai<\/a><\/li><li><a href=\"#Buoc_4_Xac_dinh_nhung_loi_the_KHAC_BIET\"><span class=\"toc_number toc_depth_1\">5<\/span> B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf KH\u00c1C BI\u1ec6T<\/a><\/li><li><a href=\"#Buoc_5_Thuc_thi_tung_buoc_mot\"><span class=\"toc_number toc_depth_1\">6<\/span> B\u01b0\u1edbc 5: Th\u1ef1c thi t\u1eebng b\u01b0\u1edbc m\u1ed9t<\/a><\/li><li><a href=\"#Buoc_6_Do_luong_toi_uu_mo_rong_sau_do\"><span class=\"toc_number toc_depth_1\">7<\/span> B\u01b0\u1edbc 6: \u0110o l\u01b0\u1eddng &amp; t\u1ed1i \u01b0u, m\u1edf r\u1ed9ng sau \u0111\u00f3<\/a><\/li><li><a href=\"#Buoc_7_Luon_luon_update_cai_tien_lam_tot_hon_NGAY_HOM_QUA\"><span class=\"toc_number toc_depth_1\">8<\/span> B\u01b0\u1edbc 7: Lu\u00f4n lu\u00f4n update, c\u1ea3i ti\u1ebfn &amp; l\u00e0m t\u1ed1t h\u01a1n NG\u00c0Y H\u00d4M QUA!<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Trien_khai_digital_marketing_voi_doanh_nghiep_smes_nhu_the_nao\"><strong>Tri\u1ec3n khai digital marketing v\u1edbi doanh nghi\u1ec7p smes nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h2>\n<p>V\u1edbi nh\u1eefng doanh nghi\u1ec7p \u1edf t\u1ec9nh th\u00e0nh l\u1edbn nh\u01b0 tp.HCM &amp; HN, vi\u1ec7c tri\u1ec3n khai k\u00eanh Digital Marketing di\u1ec5n ra kh\u00e1 ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean \u1edf c\u00e1c t\u1ec9nh l\u1ebb th\u00ec Digital Marketing v\u1edbi \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 d\u1eebng \u1edf &#8220;BI\u1ebeT&#8221; ch\u1ee9 ch\u01b0a th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac tri\u1ec3n khai. Nh\u1ea5t l\u00e0 nh\u00f3m doanh nghi\u1ec7p c\u00f3 ch\u1ee7 doanh nghi\u1ec7p thu\u1ed9c (7x, 6x,&#8230;).<\/p>\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng h\u1ec1 d\u1ec5, v\u00ec n\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng C\u1ea4P \u0110\u1ed8 c\u1ee7a ng\u01b0\u1eddi tri\u1ec3n khai.<br \/>\n&#8211; V\u1edbi nh\u1eefng newbie ch\u01b0a bi\u1ebft g\u00ec, nh\u01b0ng c\u00f3 l\u1ee3i th\u1ebf &#8220;nh\u1ea1y c\u00f4ng ngh\u1ec7&#8221; s\u1ebd kh\u00e1c (nh\u1ea1y c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng b\u1ea1n va ch\u1ea1m internet, s\u1eed d\u1ee5ng socail, thi\u1ebft b\u1ecb smartphone, m\u00e1y t\u00ednh, c\u00e1c c\u00f4ng c\u1ee5,&#8230; kh\u00e1 th\u01b0\u1eddng xuy\u00ean)<br \/>\n&#8211; V\u1edbi nh\u1eefng newbie &#8220;c\u1ea7m chu\u1ed9t m\u00e1y t\u00ednh&#8221; v\u1eabn c\u00f2n kh\u00f3 kh\u0103n s\u1ebd kh\u00e1c<br \/>\n&#8211; V\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng tri\u1ec3n khai, bi\u1ebft t\u01b0\u01a1ng \u0111\u1ed1i s\u1ebd kh\u00e1c<br \/>\n&#8211; V\u1edbi doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng offline s\u1eb5n<br \/>\n&#8211; V\u1edbi doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp<br \/>\n&#8211; V\u1edbi doanh nghi\u1ec7p k\u1ebft h\u1ee3p Digital Marketing v\u1edbi Offline<br \/>\n&#8211; V\u1edbi t\u1eebng ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng,&#8230;<br \/>\n&#8211; &#8230;<\/p>\n<p>T\u1eebng tr\u01b0\u1eddng h\u1ee3p \u1edf tr\u00ean m\u00ecnh li\u1ec7t k\u00ea ra, \u0111\u1ec1u s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn &amp; tri\u1ec3n khai digital marketing kh\u00e1c nhau. Tuy nhi\u00ean, trong n\u1ed9i dung n\u00e0y m\u00ecnh s\u1ebd c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i nh\u1eefng KEYWORDS theo h\u01b0\u1edbng chung chung v\u00e0 mong r\u1eb1ng n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p.<\/p>\n<h2><span id=\"Buoc_1_Khao_sat_danh_gia_hoat_dong_cua_doanh_nghiep_hien_tai\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 1:<\/strong><\/span> Kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i<\/span><\/h2>\n<p>&#8211; Review nh\u1eefng n\u1ec1n t\u1ea3ng c\u0169<br \/>\n&#8211; H\u1ecfi &#8211; \u0111\u00e1p v\u1edbi ch\u1ee7 doanh nghi\u1ec7p (n\u1eafm r\u00f5 m\u1ee5c \u0111\u00edch &amp; k\u1ef3 v\u1ecdng)<\/p>\n<h2><span id=\"Buoc_2_Xac_dinh_cac_nguon_luc_de_trien_khai_Digital_Marketing\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 2:<\/strong><\/span> X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 tri\u1ec3n khai Digital Marketing<\/span><\/h2>\n<p>&#8211; Nh\u00e2n s\u1ef1: ai l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n?<br \/>\n&#8211; T\u00e0i ch\u00ednh: ch\u00fang ta c\u00f3 bao nhi\u00eau ti\u1ec1n m\u1ed7i th\u00e1ng \u0111\u1ec3 trienr khai ho\u1ea1t \u0111\u1ed9ng n\u00e0y<br \/>\n&#8211; N\u1ec1n t\u1ea3ng tr\u01b0\u1edbc \u0111\u00e2y?<\/p>\n<h2><span id=\"Buoc_3_Len_plan_so_bo_chon_kenh_trien_khai\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 3:<\/strong><\/span> L\u00ean plan s\u01a1 b\u1ed9 &amp; ch\u1ecdn k\u00eanh tri\u1ec3n khai<\/span><\/h2>\n<p>&#8211; Nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh,&#8230;<br \/>\n&#8211; Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng &amp; \u0111\u1ed1i th\u1ee7<br \/>\n&#8211; X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<br \/>\n&#8211; L\u1ef1a ch\u1ecdn k\u00eanh tri\u1ec3n khai ph\u00f9 h\u1ee3p<br \/>\n&#8211; Content marketing (b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p,&#8230;)<br \/>\n&#8211; Checklist chi ti\u1ebft cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng<br \/>\n&#8211; KPIs, M\u1ee5c Ti\u00eau<br \/>\n&#8211; &#8230;<\/p>\n<h2><span id=\"Buoc_4_Xac_dinh_nhung_loi_the_KHAC_BIET\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 4:<\/strong><\/span> X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf KH\u00c1C BI\u1ec6T<\/span><\/h2>\n<p>&#8211; \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u1ea1nh tranh<br \/>\n&#8211; &#8230;<\/p>\n<h2><span id=\"Buoc_5_Thuc_thi_tung_buoc_mot\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 5:<\/strong> <\/span>Th\u1ef1c thi t\u1eebng b\u01b0\u1edbc m\u1ed9t<\/span><\/h2>\n<p>&#8211; Tri\u1ec3n khai m\u1ea1nh m\u1ebd v\u1edbi t\u1eebng checklist, kpi \u0111\u00e3 \u0111\u1ec1 ra<br \/>\n&#8211; \u1ede b\u01b0\u1edbc n\u00e0y c\u1ed1 g\u1eafng l\u00e0m HI\u1ec6U SU\u1ea4T nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3, \u00edt t\u1ed1n ngu\u1ed3n l\u1ef1c &amp; chi ph\u00ed (n\u1ebfu kh\u00f4ng s\u1ebd r\u1ea5t d\u1ec5 #sml)<br \/>\n&#8211; &#8230;<\/p>\n<h2><span id=\"Buoc_6_Do_luong_toi_uu_mo_rong_sau_do\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 6:<\/strong> <\/span>\u0110o l\u01b0\u1eddng &amp; t\u1ed1i \u01b0u, m\u1edf r\u1ed9ng sau \u0111\u00f3<\/span><\/h2>\n<p>&#8211; \u0110o l\u01b0\u1eddng n\u1ec1n t\u1ea3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c (ph\u1ec5u, reach, traffic, leads,&#8230;)<br \/>\n&#8211; \u0110o l\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i v\u1ec1 TH\u01af\u01a0NG HI\u1ec6U &amp; B\u00c1N H\u00c0NG<br \/>\n&#8211; Duy tr\u00ec t\u1ed1t c\u00e1c k\u00eanh \u0111ang tri\u1ec3n khai<br \/>\n&#8211; M\u1edf r\u1ed9ng k\u00eanh ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 khi \u0111\u00e3 l\u00e0m t\u1ed1t 1-2 k\u00eanh \u0111\u1ea7u ti\u00ean<br \/>\n&#8211; M\u1edf r\u1ed9ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<br \/>\n&#8211; &#8230;<\/p>\n<h2><span id=\"Buoc_7_Luon_luon_update_cai_tien_lam_tot_hon_NGAY_HOM_QUA\"><span style=\"text-decoration: underline;\"><strong>B\u01b0\u1edbc 7:<\/strong> <\/span>Lu\u00f4n lu\u00f4n update, c\u1ea3i ti\u1ebfn &amp; l\u00e0m t\u1ed1t h\u01a1n NG\u00c0Y H\u00d4M QUA!<\/span><\/h2>\n<p>T\u1ea1i sao Slogan c\u1ee7a C\u1ed9ng \u0110\u1ed3ng Digital Marketing l\u1ea1i l\u00e0 &#8220;NEVER STOP LEARNING&#8221;. V\u00ec \u0111\u00e2y ch\u00ednh x\u00e1c l\u00e0 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t r\u1ed9ng &amp; thay \u0111\u1ed5i c\u1ef1c k\u1ef3 nhanh, song song \u0111\u00f3 l\u00e0 s\u1ef1 c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t.<br \/>\nV\u00ec th\u1ebf ch\u00fang ta ph\u1ea3i li\u00ean t\u1ee5c update \u0111\u1ec3 c\u1ea3i ti\u1ebfn, l\u00e0m t\u1ed1t h\u01a1n ch\u00ednh m\u00ecnh c\u1ee7a ng\u00e0y h\u00f4m qua. C\u00f3 nh\u01b0 th\u1ebf k\u1ebft qu\u1ea3 t\u1ed1t \u0111\u1eb9p m\u1edbi C\u1ed8NG H\u01af\u1edeNG theo th\u1eddi gian \u0111\u01b0\u1ee3c&#8230;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4703\" src=\"https:\/\/tranthinhlam.com\/wp-content\/uploads\/2019\/09\/cong-dong-digital-marketing.jpg\" alt=\"Cong Dong Digital Marketing\" width=\"1000\" height=\"657\" title=\"\"><\/p>\n<p>XEM TH\u00caM:<\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/huong-dan-su-dung-cong-cu-ahrefs\/\" target=\"_blank\" rel=\"noopener\">H\u01b0\u1edbng D\u1eabn S\u1eed D\u1ee5ng C\u00f4ng C\u1ee5 Ph\u00e2n T\u00edch SEO Ahrefs<\/a><\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/cach-dang-ky-dau-tich-xanh-tren-facebook-ca-nhan\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch \u0110\u0103ng K\u00fd D\u1ea5u T\u00edch Xanh Facebook C\u00e1 Nh\u00e2n<\/a><\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/tuyen-tap-cau-noi-bang-tieng-anh-hay-nhat\/\" target=\"_blank\" rel=\"noopener\">1000+ C\u00e2u N\u00f3i Ti\u1ebfng Anh Hay Nh\u1ea5t<\/a><\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/phan-mem-diet-virus-ban-quyen-tot-nhat\/\" target=\"_blank\" rel=\"noopener\">Top Ph\u1ea7n M\u1ec1m Di\u1ec7t Virus B\u1ea3n Quy\u1ec1n T\u1ed1t Nh\u1ea5t<\/a><\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/cach-hack-nick-facebook-va-bao-mat-tai-khoan-an-toan\/\" target=\"_blank\" rel=\"noopener\">C\u00e1ch Hack Nick Facebook &amp; B\u1ea3o M\u1eadt An To\u00e0n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c1 Tri\u1ec3n khai digital marketing v\u1edbi doanh nghi\u1ec7p smes nh\u01b0 th\u1ebf n\u00e0o?2 B\u01b0\u1edbc 1: Kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i3 B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 tri\u1ec3n khai Digital Marketing4 B\u01b0\u1edbc 3: L\u00ean plan s\u01a1 b\u1ed9 &amp; ch\u1ecdn k\u00eanh tri\u1ec3n khai5 B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,78],"tags":[1031,1032,1028,902,1029,1030,1027],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1997"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}