{"id":1994,"date":"2019-09-26T16:27:45","date_gmt":"2019-09-26T09:27:45","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1994"},"modified":"2019-09-26T16:27:45","modified_gmt":"2019-09-26T09:27:45","slug":"digital-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/digital-marketing-la-gi\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Digital_Marketing_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> Digital Marketing l\u00e0 g\u00ec?<\/a><ul><li><a href=\"#Digital_la_gi\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Digital l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Va_Marketing_la_gi\"><span class=\"toc_number toc_depth_2\">1.2<\/span> V\u00e0 Marketing l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#gt_VAY_DIGITAL_MARKETING_LA_GI\"><span class=\"toc_number toc_depth_2\">1.3<\/span> =&gt; V\u1eacY DIGITAL MARKETING L\u00c0 G\u00cc?<\/a><\/li><\/ul><\/li><li><a href=\"#2_Digital_Marketing_bao_gom_nhung_gi\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Digital Marketing bao g\u1ed3m nh\u1eefng g\u00ec?<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Digital_Marketing_la_gi\"><strong>Digital Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 thu\u1eadt ng\u1eef Digital Marketing. Nh\u01b0ng v\u1edbi ri\u00eang t\u00f4i, t\u00f4i mu\u1ed1n b\u1ea1n hi\u1ec3u m\u1ed9t c\u00e1ch \u0110\u01a0N GI\u1ea2N + GHI NH\u1eda v\u1ec1 sau (n\u00ean s\u1ebd gi\u1ea3i th\u00edch h\u01a1i d\u00e0i x\u00edu nh\u00e9). \u0110\u1ec3 d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 n\u00f3 nh\u1ea5t, ch\u00fang ta n\u00ean t\u00e1ch \u0111\u00f4i 2 t\u1eeb n\u00e0y ra s\u1ebd d\u1ec5 \u0111\u1ecbnh ngh\u0129a &amp; c\u1ea3m nh\u1eadn h\u01a1n.<\/p>\n<h3><span id=\"Digital_la_gi\"><strong>Digital l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>Hi\u1ec3u &#8220;n\u00f4m na&#8221; Digital l\u00e0 K\u1ef8 THU\u1eacT S\u1ed0 (trong ho\u1ea1t \u0111\u1ed9ng marketing th\u00ec t\u1eeb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 nh\u1eefng g\u00ec li\u00ean quan \u0111\u1ebfn C\u00d4NG NGH\u1ec6, C\u00d4NG NGH\u1ec6 S\u1ed0, ONLINE, INTERNET,&#8230;). Th\u1ef1c t\u1ebf d\u1ecbch ngh\u0129a t\u1eeb Ti\u1ebfng Anh sang Vi\u1ec7t s\u1ebd r\u1ea5t s\u00e1t ngh\u0129a, nh\u01b0ng ch\u00fang ta hi\u1ec3u s\u01a1 s\u01a1 l\u00e0 th\u1ebf \u0111\u00e3.<\/p>\n<h3><span id=\"Va_Marketing_la_gi\"><strong>V\u00e0 Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>MARKETING l\u00e0 m\u1ed9t t\u1eeb kh\u00f3a r\u1ea5t quen thu\u1ed9c v\u1edbi t\u1ea5t c\u1ea3 ch\u00fang ta, nh\u01b0ng n\u00f3i th\u1eadt \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a \u0110\u00daNG n\u00f3 th\u1ef1c s\u1ef1 &#8220;kh\u00f3 \u00e1c&#8221;. M\u00ecnh kh\u00f4ng m\u1ea1nh v\u1ec1 thu\u1eadt ng\u1eef cho l\u1eafm. Nh\u01b0ng khi nghi\u00ean c\u1ee9u th\u00ec m\u1ed7i s\u00e1ch, m\u1ed7i t\u00e0i li\u1ec7u, m\u1ed7i chuy\u00ean gia l\u1ea1i \u0111\u1ecbnh ngh\u0129a theo m\u1ed9t c\u00e1ch kh\u00e1c nhau (l\u00e0m m\u00ecnh kh\u00e1 r\u1ed1i).<\/p>\n<p><strong>\u0110\u1ecbnh ngh\u0129a theo Google Transtate:<\/strong><br \/>\nMarketing = TI\u1ebeP TH\u1eca, nghe c\u00f3 v\u1ebb ch\u01b0a \u0111\u1ee7 &#8220;\u0111\u1ed9 ph\u00ea&#8221; v\u00e0 d\u1ec5 hi\u1ec3u l\u1eafm. \ud83d\ude00<\/p>\n<p>\u201cMarketing xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1ed9ng t\u1eeb \u201cto Market \u2013 \u0111em 1 s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. Trong v\u0103n ph\u1ea1m ti\u1ebfng Anh, khi m\u1ed9t \u0110\u1ed9ng t\u1eeb th\u00eam \u201cing\u201d \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Danh \u0111\u1ed9ng t\u1eeb th\u00ec n\u00f3 s\u1ebd mang \u00fd ngh\u0129 chuy\u1ec3n \u0111\u1ed9ng. Gi\u1ed1ng nh\u01b0 to go: l\u00e0m th\u00ec going: h\u00e0nh \u0111\u1ed9ng di chuy\u1ec3n. Nh\u01b0 v\u1eady \u201cMarketing\u201d c\u00f3 ngh\u0129a l\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng. N\u00f3 l\u00e0 m\u1ed9t chu\u1ed7i h\u1ec7 bao g\u1ed3m t\u1eeb khi s\u1ea3n ph\u1ea9m c\u00f2n n\u1eb1m tr\u00ean gi\u1ea5y cho \u0111\u1ebfn khi \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ch\u1ebft \u0111i.\u201d \u2013 (T\u1eeb \u0111i\u1ec3n ti\u1ebfng Anh n\u0103m 1944)<\/p>\n<p><strong>\u0110\u1ecbnh ngh\u0129a theo Wikipedia:<\/strong><br \/>\nMarketing l\u00e0 qu\u00e1 tr\u00ecnh kinh doanh t\u1ea1o m\u1ed1i quan h\u1ec7 v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, marketing l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ea7n h\u00e0ng \u0111\u1ea7u c\u1ee7a qu\u1ea3n l\u00fd doanh nghi\u1ec7p. Marketing l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c v\u00e0 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ti\u1ebfn tr\u00ecnh \u0111\u1ec3 nh\u1eb1m t\u1ea1o ra, trao \u0111\u1ed5i, truy\u1ec1n t\u1ea3i c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng, v\u00e0 nh\u1eb1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 mang v\u1ec1 l\u1ee3i \u00edch cho t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong h\u1ed9i \u0111\u1ed3ng c\u1ed5 \u0111\u00f4ng<br \/>\nQuy tr\u00ecnh marketing bao g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng, qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 ki\u1ec3m so\u00e1t.<\/p>\n<p><strong>\u0110\u1ecbnh ngh\u0129a theo c\u00e1ch hi\u1ec3u \u0111\u01a1n gi\u1ea3n c\u1ee7a m\u00ecnh:<\/strong><\/p>\n<blockquote><p><em><strong>Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i S\u1ea2N PH\u1ea8M c\u1ee7a doanh nghi\u1ec7p v\u1edbi KH\u00c1CH H\u00c0NG, th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c\/c\u00f4ng c\u1ee5 b\u00ean trong marketing (bao g\u1ed3m qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, khuy\u1ebfn m\u00e3i, PR, digital marketing,..). Gi\u00fap K\u00cdCH C\u1ea6U ho\u1ea1t \u0111\u1ed9ng B\u00c1N H\u00c0NG + TH\u01af\u01a0NG HI\u1ec6U c\u1ee7a doanh nghi\u1ec7p. <\/strong><\/em><\/p><\/blockquote>\n<p>P\/s: h\u01a1i sai nh\u01b0ng k\u1ec7 th\u00f4i. \ud83d\ude00<\/p>\n<h3><span id=\"gt_VAY_DIGITAL_MARKETING_LA_GI\"><strong>=&gt; V\u1eacY DIGITAL MARKETING L\u00c0 G\u00cc?<\/strong><\/span><\/h3>\n<blockquote><p><em><strong>Gh\u00e9p l\u1ea1i 2 t\u1eeb tr\u00ean DIGITAL + MARKETING, ch\u00fang ta hi\u1ec3u &#8220;n\u00f4m na&#8221; n\u00f3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng MARKETING V\u1edaI N\u1ec0N T\u1ea2NG S\u1ed0. <\/strong><\/em><\/p><\/blockquote>\n<p>\u0110i v\u00e0o ph\u1ea7n Digital Marketing g\u1ed3m nh\u1eefng g\u00ec ch\u00fang ta s\u1ebd d\u1ec5 hi\u1ec3u h\u01a1n &#8220;n\u1ec1n t\u1ea3ng s\u1ed1&#8221; bao g\u1ed3m nh\u1eefng g\u00ec?<\/p>\n<h2><span id=\"2_Digital_Marketing_bao_gom_nhung_gi\"><strong>2. Digital Marketing bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4684\" src=\"https:\/\/tranthinhlam.com\/wp-content\/uploads\/2019\/09\/digital-marketing-gom-nhung-gi.jpg\" alt=\"Digital Marketing Gom Nhung Gi\" width=\"1000\" height=\"417\" title=\"\"><\/p>\n<p>Gi\u1ea3i ngh\u0129a t\u1eebng ho\u1ea1t \u0111\u1ed9ng: (Update&#8230;)<\/p>\n<p>M\u00e0 th\u1ef1c ra: ae n\u00ean t\u1ef1 search Google t\u00ecm hi\u1ec3u th\u00eam. Kh\u00e1 nhi\u1ec1u post v\u1ec1 n\u00f3&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>Xem th\u00eam:<\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">C\u1ea9m Nang Digital Marketing Th\u1ef1c Chi\u1ebfn A &#8211; Z<\/a><\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/crm-profile\/\" target=\"_blank\" rel=\"noopener\">CRM Profile \u1ee8ng D\u1ee5ng &#8211; Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Quan H\u1ec7 Kh\u00e1ch H\u00e0ng Tr\u00ean Facebook, Zalo, Instagram Profile<\/a><\/p>\n<p><a href=\"https:\/\/tranthinhlam.com\/website-ve-tinh-la-gi\/\" target=\"_blank\" rel=\"noopener\">Quy Tr\u00ecnh X\u00e2y D\u1ef1ng Website V\u1ec7 Tinh Trong 7 Ng\u00e0y<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c1 Digital Marketing l\u00e0 g\u00ec?1.1 Digital l\u00e0 g\u00ec?1.2 V\u00e0 Marketing l\u00e0 g\u00ec?1.3 =&gt; V\u1eacY DIGITAL MARKETING L\u00c0 G\u00cc?2 2. Digital Marketing bao g\u1ed3m nh\u1eefng g\u00ec? Digital Marketing l\u00e0 g\u00ec? C\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 thu\u1eadt ng\u1eef Digital Marketing. Nh\u01b0ng v\u1edbi ri\u00eang t\u00f4i, t\u00f4i mu\u1ed1n b\u1ea1n hi\u1ec3u m\u1ed9t c\u00e1ch \u0110\u01a0N GI\u1ea2N + [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41,78,1],"tags":[902,1026,803],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1994"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1994"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1995"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}