{"id":1644,"date":"2019-03-07T11:52:33","date_gmt":"2019-03-07T04:52:33","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1644"},"modified":"2019-03-07T11:52:33","modified_gmt":"2019-03-07T04:52:33","slug":"google-va-facebook-doanh-nghiep-cua-ban-nen-lua-chon-kenh-quang-cao-nao","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/google-va-facebook-doanh-nghiep-cua-ban-nen-lua-chon-kenh-quang-cao-nao\/","title":{"rendered":"Google v\u00e0 Facebook, Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o?"},"content":{"rendered":"<p>Ng\u00e0y nay Google v\u00e0 Facebook l\u00e0 hai \u00f4ng l\u1edbn m\u00e0 b\u1ea5t c\u1ee9 ai t\u1ea1i Vi\u1ec7t Nam c\u00f9ng \u0111\u1ec1u ph\u1ea3i nghe n\u00f3, s\u1eed d\u1ee5ng n\u00f3 m\u1ed7i ng\u00e0y. V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng, \u0111\u00e2y ch\u00ednh c\u00e1nh c\u1ed5ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd \u0111i ph\u00e2n t\u00edch s\u1ef1 gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa Google v\u00e0 Facebook \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 l\u1ef1a ch\u1ecdn k\u00eanh marketing online ph\u00f9 h\u1ee3p.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Google_la_gi_Facebook_la_gi\"><span class=\"toc_number toc_depth_1\">1<\/span> Google l\u00e0 g\u00ec? Facebook l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Mo_hinh_kinh_doanh_cua_Google_va_Facebook\"><span class=\"toc_number toc_depth_1\">2<\/span> M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Google v\u00e0 Facebook<\/a><ul><li><a href=\"#Mo_hinh_kinh_doanh_cua_Google\"><span class=\"toc_number toc_depth_2\">2.1<\/span> M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Google<\/a><\/li><li><a href=\"#Mo_hinh_kinh_doanh_cua_Facebook\"><span class=\"toc_number toc_depth_2\">2.2<\/span> M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Facebook<\/a><\/li><\/ul><\/li><li><a href=\"#Cach_lua_chon_cac_chien_dich_marketing_phu_hop_voi_Google_va_Facebook\"><span class=\"toc_number toc_depth_1\">3<\/span> C\u00e1ch l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u1edbi Google v\u00e0 Facebook<\/a><ul><li><a href=\"#Facebook_la_kenh_de_xay_dung_nhan_thuc_ve_doanh_nghiep\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Facebook l\u00e0 k\u00eanh \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#Google_la_kenh_de_hien_thi_san_pham_den_nguoi_dung_tim_kiem\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Google l\u00e0 k\u00eanh \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm<\/a><\/li><\/ul><\/li><li><a href=\"#Giua_Google_va_Facebook_doanh_nghiep_nen_lua_chon_kenh_quang_cao_nao\"><span class=\"toc_number toc_depth_1\">4<\/span> Gi\u1eefa Google v\u00e0 Facebook doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o?<\/a><ul><li><a href=\"#Sau_day_la_vai_loi_khuyen_danh_cho_doanh_nghiep_cua_ban\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Sau \u0111\u00e2y l\u00e0 v\u00e0i l\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Google_la_gi_Facebook_la_gi\"><span id=\"google-la-gi-facebook-la-gi\">Google l\u00e0 g\u00ec? Facebook l\u00e0 g\u00ec?<\/span><\/span><\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google\" target=\"_blank\" rel=\"noopener\">Google<\/a>\u00a0 l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia c\u1ee7a M\u1ef9, chuy\u00ean v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn Internet, bao g\u1ed3m\u00a0c\u00e1c c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn\u00a0,\u00a0c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm\u00a0,\u00a0\u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y\u00a0, ph\u1ea7n m\u1ec1m v\u00e0 ph\u1ea7n c\u1ee9ng.\u00a0\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng\u00a0c\u00f4ng ty c\u00f4ng ngh\u1ec7\u00a0Big Four\u00a0, c\u00f9ng v\u1edbi Amazon, Apple v\u00e0 Facebook.<\/p>\n<p>Google \u1edf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 cu\u1ed1n b\u00e1ch khoa to\u00e0n th\u01b0 v\u1ec1 m\u1ecdi ch\u1ee7 \u0111\u1ec1 trong cu\u1ed9c s\u1ed1ng. \u0110i\u1ec1u g\u00ec b\u1ea1n kh\u00f4ng bi\u1ebft ch\u1ec9 c\u1ea7n \u201cGoogle\u201d l\u00e0 ra r\u1ea5t nhi\u1ec1u k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 l\u00e0 c\u00e1c trang web ch\u01b0a c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea1n.<\/p>\n<p>Google c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 cu\u1ed1n danh b\u1ea1 website c\u1ef1c kh\u1ee7ng v\u1edbi h\u01a1n 330 tri\u1ec7u t\u00ean mi\u1ec1n website (th\u1ed1ng k\u00ea qu\u00fd II\/2017 c\u1ee7a\u00a0VeriSign \u2013 C\u00f4ng ty chuy\u00ean v\u1ec1 t\u00ean mi\u1ec1n v\u00e0 an ninh m\u1ea1ng)<\/p>\n<p>C\u00f2n\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Facebook\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0l\u00e0 m\u1ed9t c\u00f4ng ty d\u1ecbch v\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn c\u1ee7a M\u1ef9 c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Menlo Park, California . Trang web c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o ng\u00e0y 4 th\u00e1ng 2 n\u0103m 2004, b\u1edfi\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Mark_Zuckerberg\" target=\"_blank\" rel=\"noopener\">Mark Zuckerberg<\/a>\u00a0, c\u00f9ng v\u1edbi c\u00e1c sinh vi\u00ean v\u00e0 b\u1ea1n c\u00f9ng ph\u00f2ng c\u1ee7a \u0110\u1ea1i h\u1ecdc Harvard , Eduardo Saverin , Andrew McCollum , Dustin Moskovitz v\u00e0 Chris Hughes .<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1645 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/facebook-la-gi.jpg\" alt=\"\" width=\"500\" height=\"333\" title=\"\"><\/p>\n<p>Facebook b\u00f9ng n\u1ed5 ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb nh\u1eefng n\u0103m 2012 v\u00ec nh\u1eefng t\u00ednh n\u0103ng h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i Internet nh\u01b0 t\u00ednh n\u0103ng newsfeed, like comment c\u00e1c b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n b\u00e8. V\u00e0 hi\u1ec7n t\u1ea1i \u1edf Vi\u1ec7t Nam c\u00f3 h\u01a1n 60 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng (xem \u1ea3nh d\u01b0\u1edbi)<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1646 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/thong-ke-facebook-global.jpg\" alt=\"\" width=\"600\" height=\"338\" title=\"\"><\/p>\n<h2><span id=\"Mo_hinh_kinh_doanh_cua_Google_va_Facebook\"><span id=\"mo-hinh-kinh-doanh-cua-google-va-facebook\">M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Google v\u00e0 Facebook<\/span><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-1647 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/mo-hinh-kinh-doanh.png\" alt=\"\" width=\"600\" height=\"339\" title=\"\"><\/p>\n<h3><span id=\"Mo_hinh_kinh_doanh_cua_Google\"><span id=\"mo-hinh-kinh-doanh-cua-google\">M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Google<\/span><\/span><\/h3>\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Google ch\u00fang ta c\u00f3 th\u1ec3 chia ra th\u00e0nh 9 th\u00e0nh ph\u1ea7n sau:<\/p>\n<p><strong>Customer Segments \u2013 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/p>\n<p>Google c\u00f3 3 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh \u0111\u00f3 l\u00e0<\/p>\n<ul>\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng<\/strong>\u00a0s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a Google.<\/li>\n<li><strong>Nh\u00e0 qu\u1ea3ng c\u00e1o<\/strong>\u00a0l\u00e0 nh\u00f3m ng\u01b0\u1eddi tr\u1ea3 ph\u00ed \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o online ho\u1eb7c offline c\u1ee7a Google \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn Ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>Nh\u00f3m th\u1ee9 ba l\u00e0\u00a0\u00a0<strong><em>Google Network Members and Other Content Providers\u00a0<\/em>(th\u00e0nh vi\u00ean trong m\u1ea1ng hi\u1ec3n th\u1ecb Google v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u00f9ng s\u1eed d\u1ee5ng Google Adsense)\u00a0<\/strong><\/li>\n<\/ul>\n<p><strong>Customer Relationships \u2013 M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p>K\u00eanh \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 chuy\u00ean s\u00e2u cho c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n.<\/p>\n<p><strong>Channels \u2013 K\u00eanh ti\u1ebfp c\u1eadn<\/strong><\/p>\n<p>K\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00f3 l\u00e0 Google.com, c\u00e1c n\u1ec1n t\u1ea3ng li\u00ean k\u1ebft v\u1edbi Google v\u00e0 Google Adwords.<\/p>\n<p>K\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng l\u01b0\u1edbi Google netword l\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 chuy\u00ean s\u00e2u.<\/p>\n<p><strong>Value Proposition \u2013 M\u1ee5c ti\u00eau gi\u00e1 tr\u1ecb<\/strong><\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a Google l\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin, qu\u1ea3ng c\u00e1o th\u00f4ng \u0111i\u1ec7p, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. C\u00e1c nguy\u00ean t\u1eafc t\u1ed5ng quan \u0111\u00f3 \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb l\u1eddi tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh ph\u00e1t tri\u1ec3n qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng th\u00f4ng tin to\u00e0n c\u1ea7u, m\u1edf ra k\u1ef7 nguy\u00ean th\u00f4ng tin k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 chia s\u1ebb.<\/p>\n<p><strong>Key Activities \u2013 C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/strong><\/p>\n<p><span lang=\"vi\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh bao g\u1ed3m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u00e0 c\u1ea3i ti\u1ebfn c\u1ee7a nh\u1eefng n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3.\u00a0<\/span><span lang=\"vi\">\u0110\u00f3 c\u0169ng l\u00e0 th\u1eddi gian quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec v\u00e0 qu\u1ea3n l\u00fd c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng CNTT l\u1edbn v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/span><span lang=\"vi\">Ngo\u00e0i ra, \u0111\u00f3 l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ee3p t\u00e1c.<\/span><\/p>\n<p><strong>Key Resources \u2013 Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/strong><\/p>\n<p>Ngu\u1ed3n l\u1ef1c quan tr\u1ecdng cho Google s\u1ebd bao g\u1ed3m trung t\u00e2m d\u1eef li\u1ec7u, m\u00e1y ch\u1ee7 v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng CNTT kh\u00e1c, IPs c\u0169ng nh\u01b0 ngu\u1ed3n nh\u00e2n l\u1ef1c. C\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c bao g\u1ed3m b\u1eb1ng s\u00e1ng ch\u1ebf, gi\u1ea5y ph\u00e9p v\u00e0 c\u00e1c v\u1eadt li\u1ec7u \u0111\u1ed9c quy\u1ec1n<\/p>\n<p><strong>Key Partners \u2013 \u0110\u1ed1i t\u00e1c ch\u00ednh<\/strong><\/p>\n<p>\u0110\u1ed1i t\u00e1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Google bao g\u1ed3m c\u00e1c nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i,\u00a0Open Handset Alliance (Li\u00ean minh c\u00e1c thi\u1ebft b\u1ecb c\u1ea7m tay m\u1edf)\u00a0 v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb c\u01a1 b\u1ea3n.<\/p>\n<p><strong>Cost Structure \u2013 C\u01a1 c\u1ea5u chi ph\u00ed<\/strong><\/p>\n<p>C\u00e1c chi ph\u00ed ch\u00ednh c\u1ee7a Google bao g\u1ed3m c\u00e1c CNTT c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, con ng\u01b0\u1eddi,c chi ph\u00ed nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D) v\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb marketing,<\/p>\n<p><strong>Revenue Streams \u2013 Ngu\u1ed3n l\u1ee3i nhu\u1eadn\u00a0<\/strong><\/p>\n<p>Ngu\u1ed3n l\u1ee3i nhu\u1eadn ch\u00ednh c\u1ee7a Google l\u00e0 \u0111\u00f3 t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google (chi\u1ebfm \u0111\u1ebfn h\u01a1n 96% t\u1ed5ng l\u1ee3i nhu\u1eadn)<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1648 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/doanh-thu-google.jpg\" alt=\"\" width=\"600\" height=\"242\" title=\"\"><\/p>\n<h3><span id=\"Mo_hinh_kinh_doanh_cua_Facebook\"><span id=\"mo-hinh-kinh-doanh-cua-facebook\">M\u00f4 h\u00ecnh kinh doanh c\u1ee7a Facebook<\/span><\/span><\/h3>\n<p><strong>Customer Segments \u2013 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/p>\n<p>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a Facebook l\u00e0 ng\u01b0\u1eddi d\u00f9ng internet, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng<\/p>\n<p><strong>Customer Relationships \u2013 M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p>Facebook x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u1edbi 2 m\u1ea1ng l\u01b0\u1edbi c\u00f9ng ph\u00eda v\u00e0 kh\u00e1c ph\u00eda.<\/p>\n<p><strong>Channels \u2013 K\u00eanh ti\u1ebfp c\u1eadn, ph\u00e2n ph\u1ed1i<\/strong><\/p>\n<p>K\u00eanh ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i c\u1ee7a Facebook th\u00f4ng qua n\u1ec1n t\u1ea3ng MXH c\u1ee7a m\u00ecnh tr\u00ean website v\u00e0 App mobile.<\/p>\n<p><strong>Value Proposition \u2013 M\u1ee5c ti\u00eau gi\u00e1 tr\u1ecb<\/strong><\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a Facebook l\u00e0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, chia s\u1ebb. Tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i k\u1ebft n\u1ed1i th\u1ebf gi\u1edbi l\u1ea1i v\u1edbi nhau.<\/p>\n<p><strong>Key Activities \u2013 C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/strong><\/p>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a Facebook: ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng Facebook, ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, c\u01a1 s\u1edf d\u1eef li\u1ec7u, R&amp;D, qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb.<\/p>\n<p><strong>Key Resources \u2013 Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/strong><\/p>\n<p>C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh c\u1ee7a Facebook l\u00e0 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u Facebook, D\u1ef1 li\u1ec7u Bigdata ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong>Key Partners \u2013 \u0110\u1ed1i t\u00e1c ch\u00ednh<\/strong><\/p>\n<p>C\u00e1c \u0111\u1ed1i t\u00e1c quan tr\u1ecdng c\u1ee7a Facebook c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean MXH, l\u01b0\u1ee3ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb, c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ty con, nh\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t.<\/p>\n<p><strong>Cost Structure \u2013 C\u01a1 c\u1ea5u chi ph\u00ed<\/strong><\/p>\n<p>C\u00e1c chi ph\u00ed ch\u00ednh c\u1ee7a Facebook bao g\u1ed3m chi ph\u00ed duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng, chi ph\u00ed ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi Bigdata, chi ph\u00ed \u0111\u1ea7u t\u01b0 c\u00e1c d\u1ef1 \u00e1n kh\u00e1c.<\/p>\n<p><strong>Revenue Streams \u2013 Ngu\u1ed3n l\u1ee3i nhu\u1eadn\u00a0<\/strong><\/p>\n<p>Ngu\u1ed3n doanh thu ch\u00ednh c\u1ee7a Facebook \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean ch\u00ednh n\u1ec1n t\u1ea3ng h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng n\u00e0y.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1649 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/doanh-thu-faceobook.jpg\" alt=\"\" width=\"600\" height=\"236\" title=\"\"><\/p>\n<h2><span id=\"Cach_lua_chon_cac_chien_dich_marketing_phu_hop_voi_Google_va_Facebook\"><span id=\"cach-lua-chon-cac-chien-dich-marketing-phu-hop-voi-google-va-facebook\">C\u00e1ch l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn d\u1ecbch marketing ph\u00f9 h\u1ee3p v\u1edbi Google v\u00e0 Facebook<\/span><\/span><\/h2>\n<h3><span id=\"Facebook_la_kenh_de_xay_dung_nhan_thuc_ve_doanh_nghiep\"><span id=\"facebook-la-kenh-de-xay-dung-nhan-thuc-ve-doanh-nghiep\"><strong>Facebook l\u00e0 k\u00eanh \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p<\/strong><\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-1650 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/facebook-quang-cao-hien-thi.jpg\" alt=\"\" width=\"600\" height=\"338\" title=\"\"><\/p>\n<p><strong>Nh\u1eefng c\u00e1ch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean Facebook<\/strong><\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o theo \u0111\u1ecba l\u00fd (Geo \u2013 targeting)<\/li>\n<li>Qu\u1ea3ng c\u00e1o theo \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n<li>Qu\u1ea3ng c\u00e1o theo \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng<\/li>\n<li>Qu\u1ea3ng c\u00e1o theo \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd x\u00e3 h\u1ed9i<\/li>\n<li>Qu\u1ea3ng c\u00e1o retargeting (nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i)<\/li>\n<\/ul>\n<p><strong>C\u00e1c M\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p tr\u00ean Facebook<\/strong><\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p (page &amp; post engagement)<\/li>\n<li>Qu\u1ea3ng c\u00e1o retargeting nh\u1eafm l\u1ea1i m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng<\/li>\n<li>Qu\u1ea3ng c\u00e1o video t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Qu\u1ea3ng c\u00e1o \u0111i\u1ec1n th\u00f4ng tin \u0111\u0103ng k\u00fd<\/li>\n<\/ul>\n<h3><span id=\"Google_la_kenh_de_hien_thi_san_pham_den_nguoi_dung_tim_kiem\"><span id=\"google-la-kenh-de-hien-thi-san-pham-den-nguoi-dung-tim-kiem\"><strong>Google l\u00e0 k\u00eanh \u0111\u1ec3 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm<\/strong><\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-1651 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/google-quang-cao-tu-khoa-tim-kiem.jpg\" alt=\"\" width=\"600\" height=\"323\" title=\"\"><\/p>\n<p><strong>Nh\u1eefng c\u00e1ch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Google<\/strong><\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm (keyword)<\/li>\n<li>Qu\u1ea3ng c\u00e1o theo khu v\u1ef1c \u0111\u1ecba l\u00fd<\/li>\n<li>Qu\u1ea3ng c\u00e1o theo danh s\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n<\/li>\n<li>Qu\u1ea3ng c\u00e1o theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n<li>Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i v\u00e0 b\u00e1m \u0111u\u1ed5i kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p><strong>C\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p tr\u00ean Google<\/strong><\/p>\n<ul>\n<li>M\u1ee5c ti\u00eau t\u0103ng doanh s\u1ed1 s\u1ea3n ph\u1ea9m<\/li>\n<li>Qu\u1ea3ng c\u00e1o t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm<\/li>\n<li>Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh, video<\/li>\n<li>T\u0103ng cu\u1ed9c g\u1ecdi \u0111\u1ebfn doanh nghi\u1ec7p ho\u1eb7c gh\u00e9 th\u0103m website<\/li>\n<\/ul>\n<h2><span id=\"Giua_Google_va_Facebook_doanh_nghiep_nen_lua_chon_kenh_quang_cao_nao\"><span id=\"giua-google-va-facebook-doanh-nghiep-nen-lua-chon-kenh-quang-cao-nao\">Gi\u1eefa Google v\u00e0 Facebook doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o?<\/span><\/span><\/h2>\n<p>Th\u1eadt s\u1ef1 r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u1ef1a ch\u1ecdn ra k\u00eanh qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng doanh nghi\u1ec7p m\u00e0 \u0111\u00f4i khi ch\u00ednh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eed c\u1ea3 hai k\u00eanh c\u00f9ng l\u00fac \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1652 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/xay-dung-thuong-hieu-tren-internet.png\" alt=\"\" width=\"600\" height=\"421\" title=\"\"><\/p>\n<h3><span id=\"Sau_day_la_vai_loi_khuyen_danh_cho_doanh_nghiep_cua_ban\"><span id=\"sau-day-la-vai-loi-khuyen-danh-cho-doanh-nghiep-cua-ban\">Sau \u0111\u00e2y l\u00e0 v\u00e0i l\u1eddi khuy\u00ean d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/span><\/span><\/h3>\n<p><strong>V\u1ec1 g\u00f3c \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m<\/strong><\/p>\n<p>Facebook\u00a0<strong>ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m m\u1edbi<\/strong>\u00a0v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n<p>Google\u00a0<strong>ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 nhu c\u1ea7u<\/strong>.<\/p>\n<p><strong>V\u1ec1 g\u00f3c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1653 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/facebook-engagement-tuong-tac-voi-khach-hang.jpg\" alt=\"\" width=\"600\" height=\"405\" title=\"\"><\/p>\n<p>Tr\u00ean Facebook<strong>,\u00a0doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/strong>\u00a0th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 0\u0111 (nh\u01b0 qu\u1ea3ng c\u00e1o Facebook ads, messenger, PR qua KOL, viral video, Group,\u2026). \u0110\u00e2y l\u00e0 k\u00eanh d\u00f9ng \u0111\u1ec3 k\u00edch c\u1ea7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<strong>(Kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft ho\u1eb7c c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m)<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1654 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/google-tim-kiem.jpg\" alt=\"\" width=\"600\" height=\"331\" title=\"\"><\/p>\n<p>Tr\u00ean Google th\u00ec ng\u01b0\u1ee3c l\u1ea1i, qu\u1ea3ng c\u00e1o c\u1ee7a Google s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3\u00a0khi<strong>\u00a0kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm<\/strong>\u00a0m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. L\u00fac n\u00e0y Google s\u1ebd hi\u1ec3n th\u1ecb ra th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 b\u00e1m \u0111u\u1ed5i h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.\u00a0<strong>(kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3)<\/strong><\/p>\n<p><strong>V\u1ec1 g\u00f3c \u0111\u1ed9 chi ph\u00ed qu\u1ea3ng c\u00e1o<\/strong><\/p>\n<p>C\u00e1ch t\u00ednh ph\u00ed c\u1ee7a Google v\u00e0 Facebook c\u0169ng r\u1ea5t kh\u00e1c nhau v\u00ec h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau.<\/p>\n<p><strong>Facebook t\u00ednh ph\u00ed d\u1ef1a theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM)<\/strong>\u00a0v\u00ec v\u1eady b\u1ea1n c\u00e0ng mu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00ec c\u00e0ng t\u1ed1n nhi\u1ec1u chi ph\u00ed. \u0110\u1ec3 gi\u1ea3m \u0111\u01b0\u1ee3c CPM th\u00ec th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 s\u00e1ng t\u1ea1o, t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1655 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/CPM-vs-CPC.jpg\" alt=\"\" width=\"600\" height=\"309\" title=\"\"><\/p>\n<p><strong>Google t\u00ednh ph\u00ed d\u1ef1a tr\u00ean l\u01b0\u1ee3t click v\u00e0o website ho\u1eb7c banner (CPC)<\/strong>\u00a0v\u00ec v\u1eady b\u1ea1n mu\u1ed1n t\u0103ng chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng th\u00ec c\u00e0ng ph\u1ea3i t\u1ed1i \u01b0u t\u1eeb kh\u00f3a th\u1ea7u v\u00e0 h\u00ecnh \u1ea3nh banner b\u1eaft m\u1eaft.<\/p>\n<p>T\u00f3m l\u1ea1i tr\u00ean \u0111\u00e2y l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n nh\u1ea5t v\u1ec1 Google v\u00e0 Facebook m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n, d\u1ef1a v\u00e0o b\u00e0i vi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 nh\u1eefng c\u01a1 s\u1edf \u0111\u1ec3 l\u1ef1a ch\u1ecdn k\u00eanh marketing ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n<p><strong>Li\u00ean h\u1ec7 ATP Software\u00a0<\/strong><br \/>\n<em>Website :\u00a0<a href=\"https:\/\/atpsoftware.vn\/\" target=\"_blank\" rel=\"noopener\">https:\/\/atpsoftware.vn\/<\/a><\/em><br \/>\n<em>Group :\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/CongDongATP\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/groups\/CongDongATP\/<\/a><\/em><br \/>\n<em>Page :\u00a0<a href=\"https:\/\/www.facebook.com\/atpsoftware.tools\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/atpsoftware.tools\/<\/a><\/em><br \/>\n<em>Hotline : 0931 9999 11 \u2013 0967 9999 11 \u2013 1800 0096<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/p>\n<p><a href=\"https:\/\/atpsoftware.vn\/tai-lieu-google-adwords-tu-co-ban-den-nang-cao.html\" target=\"_blank\" rel=\"noopener\">T\u00e0i li\u1ec7u Google Ads t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao<\/a><\/p>\n<p><a href=\"https:\/\/atpsoftware.vn\/khoa-hoc-quang-cao-facebook-online-mien-phi-atp-software.html\" target=\"_blank\" rel=\"noopener\">Kh\u00f3a h\u1ecdc qu\u1ea3ng c\u00e1o Facebook mi\u1ec5n ph\u00ed<\/a><\/p>\n<p><a href=\"https:\/\/atpsoftware.vn\/tron-bo-phan-mem-marketing-facebook-ho-tro-ban-hang-online-cua-atp-software.html\" target=\"_blank\" rel=\"noopener\">Gi\u1ea3i ph\u00e1p marketing online ATP Software\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay Google v\u00e0 Facebook l\u00e0 hai \u00f4ng l\u1edbn m\u00e0 b\u1ea5t c\u1ee9 ai t\u1ea1i Vi\u1ec7t Nam c\u00f9ng \u0111\u1ec1u ph\u1ea3i nghe n\u00f3, s\u1eed d\u1ee5ng n\u00f3 m\u1ed7i ng\u00e0y. V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng, \u0111\u00e2y ch\u00ednh c\u00e1nh c\u1ed5ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng kh\u00e1ch [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[845,51,59,909,908,907],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1644"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1644"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1656"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}