{"id":1585,"date":"2019-03-06T11:16:00","date_gmt":"2019-03-06T04:16:00","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1585"},"modified":"2020-03-19T14:30:48","modified_gmt":"2020-03-19T07:30:48","slug":"huong-dan-chien-luoc-marketing-thich-hop-trong-giai-doan-bao-hoa","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/huong-dan-chien-luoc-marketing-thich-hop-trong-giai-doan-bao-hoa\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn Chi\u1ebfn l\u01b0\u1ee3c marketing th\u00edch h\u1ee3p trong giai \u0111o\u1ea1n b\u00e3o h\u00f2a?"},"content":{"rendered":"<p>Trong chu k\u00ec s\u1ed1ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, v\u1ea5n \u0111\u1ec1\u00a0<strong>b\u00e3o h\u00f2a<\/strong>\u00a0l\u00e0 giai \u0111o\u1ea1n th\u1eed th\u00e1ch nh\u1ea5t \u0111\u1ed1i v\u1edbi marketer v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p.\u00a0Tuy nhi\u00ean, c\u1ea7n ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng giai \u0111o\u1ea1n b\u00e3o ho\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 b\u01b0\u1edbc \u0111\u01b0\u1eddng c\u00f9ng cho ng\u01b0\u1eddi l\u00e0m kinh doanh. L\u00fac n\u00e0y h\u1ecd c\u1ea7n t\u00ecm cho m\u00ecnh m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 v\u00e0 l\u1eadt l\u1ea1i t\u00ecnh th\u1ebf ho\u1eb7c c\u1ea3i bi\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u1ebfp t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 nh\u00f3m khach h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Nh\u1eefng b\u01b0\u1edbc x\u00e2y d\u1ef1ng <a href=\"https:\/\/odoovietnam.com.vn\/lam-gi-de-co-chien-luoc-sms-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh s\u1ebd gi\u00fap cho c\u00e1c marketer ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng t\u00e2m th\u1ebf \u0111\u1ec3 t\u1ea1o ra b\u01b0\u1edbc nh\u1ea3y \u0111\u1ed9t ph\u00e1 m\u1edbi.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Tao_loi_the_canh_tranh_bang_giam_gia_va_quang_cao\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng gi\u1ea3m gi\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o<\/a><\/li><li><a href=\"#2_Chien_luoc_marketing_Cai_bien_thi_truong\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. Chi\u1ebfn l\u01b0\u1ee3c marketing \u2013 C\u1ea3i bi\u1ebfn th\u1ecb tr\u01b0\u1eddng<\/a><ul><li><a href=\"#Thay_doi_thai_do_cua_nguoi_su_dung\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/a><\/li><li><a href=\"#Tham_nhap_nhung_phan_khuc_thi_truong_moi\"><span class=\"toc_number toc_depth_2\">2.2<\/span> Th\u00e2m nh\u1eadp nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/a><\/li><li><a href=\"#Gianh_khach_hang_tu_cac_doi_thu_canh_tranh\"><span class=\"toc_number toc_depth_2\">2.3<\/span> Gi\u00e0nh kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><\/ul><\/li><li><a href=\"#3_Tang_nhu_cau_su_dung_cua_khach_hang\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. T\u0103ng nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><ul><li><a href=\"#Nhung_cong_dung_moi_va_phong_phu_hon\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Nh\u1eefng c\u00f4ng d\u1ee5ng m\u1edbi v\u00e0 phong ph\u00fa h\u01a1n<\/a><\/li><\/ul><\/li><li><a href=\"#4_Cai_bien_san_pham\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. C\u1ea3i bi\u1ebfn s\u1ea3n ph\u1ea9m<\/a><\/li><li><a href=\"#Thay_doi_cac_kenh_phan_phoi_xuc_tien_ban_hang_truc_tiep\"><span class=\"toc_number toc_depth_1\">5<\/span> Thay \u0111\u1ed5i c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Tao_loi_the_canh_tranh_bang_giam_gia_va_quang_cao\"><span id=\"1-tao-loi-the-canh-tranh-bang-giam-gia-va-quang-cao\"><b>1. T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng gi\u1ea3m gi\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o<\/b><\/span><\/span><\/h2>\n<p>Khi s\u1ea3n ph\u1ea9m \u0111\u1ebfm giai \u0111o\u1ea1n b\u00e3o h\u00f2a, m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 s\u1ebd ch\u1eadm l\u1ea1i v\u00e0 t\u1ea1o t\u00ecnh tr\u1ea1ng d\u01b0 th\u1eeba n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea1nh tranh quy\u1ebft li\u1ec7t h\u01a1n. L\u00fac n\u00e0y c\u00e1c \u0111\u1ed1i th\u1ee7 kinh doanh s\u1ebd c\u1ea1nh tranh nhau t\u00ecm ki\u1ebfm v\u00e0 x\u00e2m nh\u1eadp nh\u1eefng g\u00f3c th\u1ecb tr\u01b0\u1eddng c\u00f2n tr\u1ed1ng.<\/p>\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, khi th\u1ecb tr\u01b0\u1eddng Tr\u00e0 S\u1eefa \u0111\u00e3 b\u00e3o h\u00f2a do c\u00f3 h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u1ecdc l\u00ean c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. C\u00f9ng v\u1edbi nh\u1eefng scandal v\u1ec1 nguy\u00ean li\u1ec7u c\u0169ng nh\u01b0 c\u00f4ng \u0111o\u1ea1n ch\u1ebf bi\u1ebfn tr\u00e0 s\u1eefa kh\u00f4ng roc nguy\u1ec1n g\u1ed1c. Do \u0111\u00f3 h\u01a1n 150 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhau v\u00e0 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\u00a0<strong>\u201cTh\u00e1ng\u00a0Tr\u00e0 S\u1eefa H\u00e0 N\u1ed9i \u2013 1 v\u1ea1n ly tr\u00e0 s\u1eefa mi\u1ec5n ph\u00ed\u201d<\/strong>\u00a0V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd s\u0103n m\u00e3 gi\u1ea3m gi\u00e1 tr\u00e0 s\u1eefa v\u00e0o l\u00fac 10h s\u00e1ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c h\u00e3ng v\u00e0 th\u1eddi gian l\u00e0 trong su\u1ed1t m\u1ed9t th\u00e1ng \u0111\u00f3. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u00e3 khi\u1ebfn tr\u00e0 s\u1eefa tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn ch\u00ednh tr\u00ean c\u00e1c social media c\u0169ng nh\u01b0 ti\u1ebfp t\u1ee5c l\u00e0m d\u1eady s\u00f3ng xu h\u01b0\u1edbng tr\u00e0 s\u1eefa cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1586 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/Untitled-2-1.jpg\" alt=\"\" width=\"1200\" height=\"900\" title=\"\"><\/p>\n<p>Ngo\u1ea1i vi\u1ec7c \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang v\u1ec1 deal \u0103n u\u1ed1ng nh\u01b0 Foody, JAMJA, Lozi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 book b\u00e0i pr tr\u00ean c\u00e1c trang tin c\u00f3 \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau nh\u01b0 Kenh14, CafeF, D\u00e2n Tr\u00ed, aFamily,\u2026Nh\u1eefng b\u00e0i pr tr\u00ean c\u00e1c trang n\u00e0y kh\u00e1 \u0111\u00e3 d\u1ea1ng phong ph\u00fa, th\u00fac \u0111\u1ea9y nh\u1eadn th\u1ee9c c\u1ee7a \u0111\u1ed9c gi\u1ea3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1587 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/dang-bai-PR-bao-dien-tu-1.jpg\" alt=\"\" width=\"800\" height=\"500\" title=\"\"><\/p>\n<p>2 gi\u1ea3i ph\u00e1p marketing \u0111\u01b0\u1ee3c th\u00eam:<\/p>\n<ul>\n<li>Gi\u1ea3i ph\u00e1p t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng d\u00e0i h\u1ea1n<\/li>\n<\/ul>\n<h2><span id=\"2_Chien_luoc_marketing_Cai_bien_thi_truong\"><span id=\"2-chien-luoc-marketing-cai-bien-thi-truong\"><b>2. Chi\u1ebfn l\u01b0\u1ee3c marketing \u2013 C\u1ea3i bi\u1ebfn th\u1ecb tr\u01b0\u1eddng<\/b><\/span><\/span><\/h2>\n<p>3 c\u00e1ch \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1eb7c c\u1ea3i bi\u1ebfn th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p:<\/p>\n<h3><span id=\"Thay_doi_thai_do_cua_nguoi_su_dung\"><span id=\"thay-doi-thai-do-cua-nguoi-su-dung\"><b>Thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/b><\/span><\/span><\/h3>\n<p>Ngo\u00e0i kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi m\u00e0 ch\u1eafc ch\u1eafn doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t bi\u1ec7n ph\u00e1p x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 ph\u1ee5c v\u1ee5 \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd. Th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean chi\u1ebfn d\u1ecbch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng, ch\u00eca kh\u00e1o ch\u00ednh \u0111\u1ec3 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00e1c c\u00f4ng ty v\u1eadn t\u1ea3i h\u00e0ng kh\u00f4ng c\u00f3 th\u1ec3 cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng th\u1ea5y r\u00f5i l\u1ee3i \u00edch c\u1ee7a v\u1eadn t\u1ea3i h\u00e0ng kh\u00f4ng nhi\u1ec1u h\u01a1n so v\u1edbi v\u1eadn t\u1ea3i m\u1eb7t \u0111\u1ea5t. Nh\u01b0\u00a0Vietjet Air s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb \u0111\u1ec3 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u \u0111i m\u00e1y bay v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u1eadp kh\u00e1ch h\u00e0ng n\u00e0y \u0111\u1ec3 h\u1ecd ti\u1ebfp t\u1ee5c \u1ee7ng h\u1ed9 d\u1ecbch v\u1ee5 c\u1ee7a h\u00e3ng.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1588 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/Untitled-2-1-1.jpg\" alt=\"\" width=\"660\" height=\"440\" title=\"\"><\/p>\n<h3><span id=\"Tham_nhap_nhung_phan_khuc_thi_truong_moi\"><span id=\"tham-nhap-nhung-phan-khuc-thi-truong-moi\"><b>Th\u00e2m nh\u1eadp nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/b><\/span><\/span><\/h3>\n<p>Thay v\u00ec c\u1ee9 m\u00e3i t\u1eadp trung t\u1ed1i \u01b0u cho c\u00e1c ph\u1ea7n kh\u00fac hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t v\u00e0 th\u1eed x\u00e2m nh\u1eadp v\u00e0o c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1edbi, v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ec1 \u0111\u1ecba l\u00fd,\u2026c\u00f3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3 ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u00e3n hi\u1ec7u \u0111\u00f3.\u00a0V\u00ed d\u1ee5, c\u00f4ng ty Johnson &amp; Johnson \u2013 th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n quen thu\u1ed9c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em, tung ra s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u, s\u1eefa t\u1eafm d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn. Johnson pH 5.5 Nourishing Body Wash l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111i\u1ec3n h\u00ecnh nh\u01b0 v\u1eady t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1589\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/Untitled-2-1-2.jpg\" alt=\"\" width=\"800\" height=\"428\" title=\"\"><\/p>\n<h3><span id=\"Gianh_khach_hang_tu_cac_doi_thu_canh_tranh\"><span id=\"gianh-khach-hang-tu-cac-doi-thu-canh-tranh\"><b>Gi\u00e0nh kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/span><\/span><\/h3>\n<p>Danh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh qua vi\u1ec7c cho h\u1ecd d\u00f9ng th\u1eed v\u00e0 ch\u1ea5p nh\u1eadn nh\u00e3n hi\u1ec7u \u0111\u00f3.\u00a0V\u00ed d\u1ee5, hai \u0111\u1ed1i th\u1ee7 truy\u1ec1n ki\u1ebfp Pepsi v\u00e0 Coca-Cola kh\u00f4ng ng\u1eebng gi\u00e0nh gi\u1eadt kh\u00e1ch h\u00e0ng b\u1eb1ng r\u1ea5t nhi\u1ec1u\u00a0chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0kh\u00e1c nhau, m\u00e0 m\u1edbi \u0111\u00e2y nh\u1ea5t l\u00e0 chi\u1ebfn d\u1ecbch\u00a0Pepsi mu\u1ed1i.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1590 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/03\/Untitled-2-1-3.jpg\" alt=\"\" width=\"1068\" height=\"801\" title=\"\"><\/p>\n<h2><span id=\"3_Tang_nhu_cau_su_dung_cua_khach_hang\"><span id=\"3-tang-nhu-cau-su-dung-cua-khach-hang\"><b>3. T\u0103ng nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/span><\/span><\/h2>\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00ea t\u0103ng th\u1ecb ph\u1ea7n, \u0111\u1ec3 b\u00e1n ra \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. V\u1eady th\u00ec b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n n\u00ean t\u00ecm t\u0103ng nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean v\u00e0 \u0111\u1eebng qu\u00ean k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o Retargeting \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfp c\u1eadn tr\u01b0\u1edbc \u0111\u00f3 c\u0169ng nh\u01b0u nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p r\u1ed3i.<\/p>\n<ul>\n<li><strong>Khi\u1ebfn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean h\u01a1n<\/strong>: Ch\u00fang ta th\u01b0\u1eddng th\u1ea5y nh\u1eefng h\u00e0ng m\u1ef9 ph\u1ea9m th\u01b0\u1eddng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ho\u1eb7c l\u00e0m c\u00e1c content, clip li\u00ean quan \u0111\u1ebfn\u00a0skin-care th\u01b0\u1eddng xuy\u00ean m\u1ed7i ng\u00e0y kh\u00f4ng ch\u1ec9 bu\u1ed5i t\u1ed1i m\u00e0 c\u00f2n c\u1ea3 bu\u1ed5i s\u00e1ng tr\u01b0\u1edbc khi \u0111i l\u00e0m ho\u1eb7c trong l\u00fac l\u00e0m vi\u1ec7c \u0111\u1ec1 l\u00e0n da kh\u00f4ng b\u1ecb l\u00e3o h\u00f3a.\u00a0V\u1eady ph\u1ea3i ch\u0103ng c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 n\u01b0\u1edbc t\u1ea9y trang, n\u01b0\u1edbc hoa h\u1ed3ng, x\u1ecbt kho\u00e1ng, kem ch\u1ed1ng n\u1eafng,\u2026c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n ra nhi\u1ec1u h\u01a1n v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nhanh quay l\u1ea1i mua s\u1ea3n ph\u1ea9m h\u01a1n?<\/li>\n<li><strong>T\u0103ng m\u1ee9c \u0111\u1ed9 s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng m\u1ed7i l\u1ea7n<\/strong>: C\u00f4ng ty c\u00f3 th\u1ec3 c\u1ed1 g\u1eafng l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n s\u1ea3n ph\u1ea9m \u0111\u00f3 trong t\u1eebng l\u1ea7n. Ch\u1eb3ng h\u1ea1n, nh\u01b0 h\u00e3ng s\u1ea3n xu\u1ea5t d\u1ea7u g\u1ed9i \u0111\u1ea7u c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn l\u00e0 d\u1ea7u g\u1ed9i \u0111\u1ea7u s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n khi g\u1ed9i hai l\u1ea7n thay v\u00ec m\u1ed9t l\u1ea7n.<\/li>\n<\/ul>\n<h3><span id=\"Nhung_cong_dung_moi_va_phong_phu_hon\"><span id=\"nhung-cong-dung-moi-va-phong-phu-hon\"><strong>Nh\u1eefng c\u00f4ng d\u1ee5ng m\u1edbi v\u00e0 phong ph\u00fa h\u01a1n<\/strong><\/span><\/span><\/h3>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec1n v\u00e0 nghi\u00ean c\u1ee9u nh\u1eefng c\u00f4ng d\u1ee5ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh ta c\u00f3 th\u1ec3 th\u1ea5y: B\u1ed9t matcha c\u1ee7a Nh\u1eadt kh\u00f4ng ch\u1ec9 d\u00f9ng \u0111\u1ec3 oha tr\u00e0 u\u1ed1ng m\u00e0 n\u00f3 c\u00f2n d\u00f9ng \u0111\u1ec3 \u0111\u1eafp m\u1eb7t n\u1ea1 3 l\u1ea7n\/ tu\u1ea7n giuaps c\u1ea3i thi\u1ec7n l\u00e0n da, ch\u1ed1ng l\u00e3o h\u00f3a, tr\u1ecb m\u1ee5n,\u2026Kh\u00f4ng d\u00f9ng l\u1ea1i \u1edf \u0111\u00f3 ch\u00fang ta c\u00f2n c\u00f3 th\u1ec3 d\u00f9ng b\u1ed9t matcha \u0111\u1ec3 l\u00e0m n\u00ean c\u00e1c lo\u1ea1i th\u1ee9c \u0103n, v.v\u2026N\u1ebfu l\u00e0 doanh nghi\u1ec7p \u0111ang kinh doanh b\u1ed9t matcha ch\u00fang ta n\u00ean khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1eed s\u1ea3n ph\u1ea9m v\u1edbi nhi\u1ec1u c\u00f4ng d\u1ee5ng kh\u00e1c nhau nh\u01b0 th\u1ebf.<\/p>\n<h2><span id=\"4_Cai_bien_san_pham\"><span id=\"4-cai-bien-san-pham\"><b>4. C\u1ea3i bi\u1ebfn s\u1ea3n ph\u1ea9m<\/b><\/span><\/span><\/h2>\n<p>D\u00f9 doanh nghi\u1ec7p b\u00e3n c\u00f3 n\u1ed7 l\u1ef1c r\u1ea5t nhi\u1ec1u cho ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 c\u00e1i bi\u1ebfn th\u1ecb tr\u01b0\u1eddng, nh\u1eefng n\u1ebfu b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u1eabn ch\u01b0a c\u00f3 g\u00ec m\u1edbi v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u01a1n so v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 th\u00ec \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c con m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n c\u0169ng kh\u00f4ng thay \u0111\u1ed5i.\u00a0Ch\u00ednh v\u00ec th\u1ebf b\u1ea1n h\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m c\u1ea3i bi\u1ebfn s\u1ea3n ph\u1ea9m d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i bi\u1ebfn t\u00ednh ch\u1ea5t<\/strong>\u00a0nh\u1eb1m b\u1ed5 sung th\u00eam t\u00ednh ch\u1ea5t m\u1edbi (nh\u01b0 k\u00edch c\u1ee1, tr\u1ecdng l\u01b0\u1ee3ng, v\u1eadt li\u1ec7u, ch\u1ea5t ph\u1ee5 gia, ph\u1ee5 t\u00f9ng k\u00e8m theo) l\u00e0m t\u0103ng th\u00eam c\u00f4ng d\u1ee5ng, m\u1ee9c \u0111\u1ed9 an to\u00e0n hay s\u1ef1 thu\u1eadn ti\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i ti\u1ebfn t\u00ednh ch\u1ea5t c\u00f3 2 \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0 sau:<\/p>\n<ul>\n<li>T\u1ea1o n\u00ean m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi cho h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 t\u00ecnh th\u1ea7n doanh nghi\u1ec7p.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn hay lo\u1ea1i b\u1ecf nh\u1eefng t\u00ednh ch\u1ea5t \u0111\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng theo s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li>L\u00e0m t\u0103ng t\u00ednh h\u1ea5p d\u1eabn v\u1ec1 th\u1ea9m m\u1ef9 c\u1ee7a s\u1ea3n ph\u1ea9m. Vi\u1ec7c \u0111\u1ecbnh k\u1ef3 tung ra th\u1ecb tr\u01b0\u1eddng nh\u1eefng ki\u1ec3u xe m\u1edbi \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ea1nh tranh ki\u1ec3u d\u00e1ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ea1nh tranh ch\u1ea5t l\u01b0\u1ee3ng hay t\u00ednh n\u0103ng. Trong tr\u01b0\u1eddng h\u1ee3p th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i v\u00e0 s\u1ea3n ph\u1ea9m gia d\u1ee5ng, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng tung ra c\u00e1c ki\u1ec3u m\u00e0u s\u1eafc, k\u1ebft c\u1ea5u kh\u00e1c nhau hay thay \u0111\u1ed5i ki\u1ec3u d\u00e1ng bao b\u00ec v\u00e0 xem \u0111\u00f3 l\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m. \u01afu \u0111i\u1ec3m c\u1ee7a vi\u1ec7c c\u1ea3i ti\u1ebfn ki\u1ec3u d\u00e1ng l\u00e0 t\u1ea1o ra \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 th\u1ecb tr\u01b0\u1eddng khai th\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/li>\n<\/ul>\n<h2><span id=\"Thay_doi_cac_kenh_phan_phoi_xuc_tien_ban_hang_truc_tiep\"><span id=\"thay-doi-cac-kenh-phan-phoi-xuc-tien-ban-hang-truc-tiep\"><b>Thay \u0111\u1ed5i c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/b><\/span><\/span><\/h2>\n<p>Thay \u0111\u1ed5i c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng h\u01a1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea7m h\u01a1n, tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec1u n\u01a1i h\u01a1n, tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng \u1edf nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi m\u1ebb \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u00eam nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh thu.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ng\u00e0nh FMCG, b\u1ea1n c\u00f3 th\u1ec3 x\u00fac ti\u1ebfn k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m m\u1edbi, training k\u0129 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, chuy\u00ean m\u00f4n h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5 v\u00e0 cam k\u1ebft h\u1eadu m\u00e3i t\u1ed1t \u0111\u1ec3 t\u0103ng ni\u1ec1m tin c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: right;\"><strong>Nh\u01b0 Qu\u1ef3nh ATPSOFTWARE- <a href=\"https:\/\/atpsoftware.vn\/chien-luoc-marketing-thich-hop-trong-giai-doan-bao-hoa.html\" target=\"_blank\" rel=\"noopener\">Ngu\u1ed3n ATPSOFTWARE<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong chu k\u00ec s\u1ed1ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, v\u1ea5n \u0111\u1ec1\u00a0b\u00e3o h\u00f2a\u00a0l\u00e0 giai \u0111o\u1ea1n th\u1eed th\u00e1ch nh\u1ea5t \u0111\u1ed1i v\u1edbi marketer v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p.\u00a0Tuy nhi\u00ean, c\u1ea7n ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng giai \u0111o\u1ea1n b\u00e3o ho\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 b\u01b0\u1edbc \u0111\u01b0\u1eddng c\u00f9ng cho ng\u01b0\u1eddi l\u00e0m kinh doanh. L\u00fac n\u00e0y h\u1ecd c\u1ea7n t\u00ecm cho m\u00ecnh m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[872,874,875,876,873,870,871],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1585"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}