{"id":1517,"date":"2019-03-04T10:35:47","date_gmt":"2019-03-04T03:35:47","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1517"},"modified":"2019-03-04T10:36:20","modified_gmt":"2019-03-04T03:36:20","slug":"digital-marketing-la-gi-huong-dan-xay-dung-chien-luoc-digital-marketing-tu-a-z-phan-2","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/digital-marketing-la-gi-huong-dan-xay-dung-chien-luoc-digital-marketing-tu-a-z-phan-2\/","title":{"rendered":"Digital Marketing l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)"},"content":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t gtrong n\u1eefng nh\u00e2n t\u1ed1 uy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.\u00a0Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 b\u1ea3n ch\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 qu\u00e1 kh\u00f3 hi\u1ec3u hay cao si\u00eau, ch\u1ec9 c\u1ea7n hi\u1ec3u \u0111\u00fang v\u00e0 n\u1eafm r\u00f5 c\u00e1c b\u01b0\u1edbc th\u00ec g\u1ea7n nh\u01b0 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#3_buoc_chuan_bi_tien_chien_luoc\"><span class=\"toc_number toc_depth_1\">1<\/span> 3 b\u01b0\u1edbc chu\u1ea9n b\u1ecb ti\u1ec1n chi\u1ebfn l\u01b0\u1ee3c<\/a><ul><li><a href=\"#1_Danh_gia_tinh_hinh\"><span class=\"toc_number toc_depth_2\">1.1<\/span> 1. \u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh<\/a><\/li><li><a href=\"#2_Xac_dinh_cac_chi_so_metrics\"><span class=\"toc_number toc_depth_2\">1.2<\/span> 2. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 (metrics)<\/a><\/li><li><a href=\"#3_Thiet_lap_muc_tieu_chien_luoc\"><span class=\"toc_number toc_depth_2\">1.3<\/span> 3. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><\/ul><\/li><li><a href=\"#Xay_dung_chien_luoc_digital_marketing_tung_buoc_mot\"><span class=\"toc_number toc_depth_1\">2<\/span> X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c digital marketing \u2013 t\u1eebng b\u01b0\u1edbc m\u1ed9t<\/a><ul><li><a href=\"#1_Y_tuong_chu_dao_the_master_idea\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 1. \u00dd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o (the master idea)<\/a><\/li><li><a href=\"#2_Nhung_yeu_to_uoc_tinh_duoc\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2. Nh\u1eefng y\u1ebfu t\u1ed1 \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c<\/a><\/li><li><a href=\"#3_Nhung_yeu_to_khong_uoc_tinh_duoc\"><span class=\"toc_number toc_depth_2\">2.3<\/span> 3. Nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c<\/a><\/li><li><a href=\"#4_Nguon_luc_chi_phi_cung_va_mem\"><span class=\"toc_number toc_depth_2\">2.4<\/span> 4. Ngu\u1ed3n l\u1ef1c: chi ph\u00ed c\u1ee9ng v\u00e0 m\u1ec1m<\/a><\/li><li><a href=\"#5_Chien_thuat\"><span class=\"toc_number toc_depth_2\">2.5<\/span> 5. Chi\u1ebfn thu\u1eadt<\/a><\/li><li><a href=\"#Chien_luoc_noi_de_lam_kho_nhung_van_cu_phai_lam\"><span class=\"toc_number toc_depth_2\">2.6<\/span> Chi\u1ebfn l\u01b0\u1ee3c: n\u00f3i d\u1ec5, l\u00e0m kh\u00f3 nh\u01b0ng v\u1eabn c\u1ee9 ph\u1ea3i l\u00e0m<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"3_buoc_chuan_bi_tien_chien_luoc\"><span id=\"3-buoc-chuan-bi-tien-chien-luoc\">3 b\u01b0\u1edbc chu\u1ea9n b\u1ecb ti\u1ec1n chi\u1ebfn l\u01b0\u1ee3c<\/span><\/span><\/h2>\n<p>Theo \u00fd ki\u1ebfn c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u00f3 ho\u00e0n ch\u1ec9nh v\u00e0 n\u00ean h\u00ecnh \u0111\u01b0\u1ee3c hay kh\u00f4ng l\u00e0 ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c b\u01b0\u1edbc chu\u1ea9n b\u1ecb v\u00e0 \u0111\u00e2y th\u1ef1c ch\u1ea5t m\u1edbi l\u00e0 ph\u1ea7n quan tr\u1ecdng h\u01a1n. C\u00f3 3 b\u01b0\u1edbc b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m:<\/p>\n<h3><span id=\"1_Danh_gia_tinh_hinh\"><span id=\"1-danh-gia-tinh-hinh\">1. \u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh<\/span><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3ng danh s\u00e1ch check list nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n \u0111ang c\u00f3 b\u1eb1ng c\u00e1ch ph\u00e2n n\u00f3 ra d\u1ef1a tr\u00ean 3 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau l\u00ean \u1edf tr\u00ean. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t b\u1ea3ng v\u00ed d\u1ee5 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing11_1460621759.png\" alt=\"9226DigitalMarketing11 1460621759 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" data-pin-no-hover=\"true\" \/><\/p>\n<p>V\u00ed d\u1ee5 v\u1edbi Infrastructure b\u1ea1n c\u1ea7n x\u00e9t l\u1ea1i xem website hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng lo\u1ea1i hosting n\u00e0o, th\u1eddi gian load trang trung b\u00ecnh l\u00e0 bao l\u00e2u, \u0111ang s\u1eed d\u1ee5ng CMS g\u00ec, c\u00f3 CRM hay kh\u00f4ng, d\u00f9ng lo\u1ea1i database g\u00ec, ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh c\u1ee7a website l\u00e0 g\u00ec. Cho ph\u1ea7n Analytics b\u1ea1n c\u1ea7n x\u00e9t xem l\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng n\u00e0o, c\u00f3 tracking online to offline hay kh\u00f4ng, c\u00f3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 heatmap hay A\/B testing kh\u00e1c hay kh\u00f4ng, c\u00f3 \u0111ang s\u1edf h\u1eefu c\u00e1c data demographics kh\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng. V\u1edbi Content th\u00ec check l\u1ea1i l\u00e0 b\u1ea1n \u0111ang chi bao nhi\u00eau cho c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o, m\u1ed7i th\u00e1ng b\u1ea1n c\u00f3 bao nhi\u00eau b\u00e0i blog, bao nhi\u00eau emails \/ sms, c\u00f3 \u0111\u01b0\u1ee3c b\u00e0i review hay PR n\u00e0o tr\u00ean b\u00e1o hay kh\u00f4ng.<\/p>\n<p>\u0110\u01b0\u01a1ng nhi\u00ean l\u00e0 th\u1ef1c t\u1ebf b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i chi ti\u1ebft v\u00e0 nhi\u1ec1u th\u00f4ng tin h\u01a1n. Th\u1ef1c ch\u1ea5t \u0111\u00e2y l\u00e0 b\u01b0\u1edbc m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c. B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 \u01b0u v\u00e0 khuy\u1ebft \u0111i\u1ec3m c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1 hi\u1ec7n \u0111ang c\u00f3 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i ngay \u0111\u01b0\u1ee3c ho\u1eb7c \u0111\u00e2u l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 th\u1eddi gian.<\/p>\n<h3><span id=\"2_Xac_dinh_cac_chi_so_metrics\"><span id=\"2-xac-dinh-cac-chi-so-metrics\">2. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 (metrics)<\/span><\/span><\/h3>\n<p>Trong b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0o l\u00e0 th\u1ee9 quan tr\u1ecdng \u0111\u1ec3 quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng l\u00e0m KPI. Tr\u00e1i v\u1edbi suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng, sessions, bounce rate, time onsite c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 b\u1ea1n n\u00ean quan t\u00e2m. \u0110a ph\u1ea7n m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ch\u1ec9 hi\u1ec3u r\u1eb1ng ch\u1ea1y qu\u1ea3ng c\u00e1o th\u00ec s\u1ebd sinh ra \u0111\u01a1n h\u00e0ng \/ h\u1ee3p \u0111\u1ed3ng. Nh\u01b0ng th\u1ee9 g\u00ec di\u1ec5n ra b\u00ean trong \u0111\u00f3 m\u1edbi l\u00e0 th\u1ee9 quan tr\u1ecdng.<\/p>\n<p>\u0110\u1ec3 d\u1ec5 hi\u1ec3u t\u00f4i s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t v\u00ed d\u1ee5 l\u00e0 m\u1ed9t trung t\u00e2m ti\u1ebfng Anh m\u00e0 trong \u0111\u00f3 quy tr\u00ecnh b\u00e1n h\u00e0ng s\u1ebd \u0111i t\u1eeb online sang offline.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing12_1460621774.png\" alt=\"9226DigitalMarketing12 1460621774 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" data-pin-no-hover=\"true\" \/><\/p>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o, t\u00f4i t\u1ea1o ra \u0111\u01b0\u1ee3c 10,000 visits \/ sessions v\u00e0o website v\u00e0 n\u1ebfu 10,000 sessions n\u00e0y c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh leads (\u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7) l\u00e0 10% th\u00ec t\u1ee9c l\u00e0 t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c kho\u1ea3ng 1,000 leads. Trong s\u1ed1 1,000 leads n\u00e0y sau khi h\u1ec7 th\u1ed1ng l\u1ecdc lo\u1ea1i c\u00e1c d\u1ea1ng tr\u00f9ng l\u1eb7p, th\u00f4ng tin kh\u00f4ng \u0111\u00fang th\u00ec c\u00f2n l\u1ea1i kho\u1ea3ng 800 leads l\u00e0 \u0111\u1ee7 chu\u1ea9n v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c telesales g\u1ecdi \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 m\u1eddi \u0111\u1ebfn trung t\u00e2m t\u01b0 v\u1ea5n th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc. Kho\u1ea3ng 50% trong s\u1ed1 \u0111\u00f3 s\u1ebd \u0111\u1ed3ng \u00fd thi\u1ebft l\u1eadp cu\u1ed9c h\u1eb9n, t\u1ee9c l\u00e0 400 appointments \u0111\u1ec3 \u0111\u1ebfn trung t\u00e2m. Trong s\u1ed1 400 cu\u1ed9c h\u1eb9n th\u00ec th\u1ef1c ch\u1ea5t s\u1ebd ch\u1ec9 c\u00f3 200 ng\u01b0\u1eddi (shows) th\u1ef1c s\u1ef1 \u0111\u1ebfn. Trong s\u1ed1 200 ng\u01b0\u1eddi \u0111\u1ebfn trung t\u00e2m \u0111\u1ec3 t\u01b0 v\u1ea5n th\u00ec n\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1t sales l\u00e0 10% th\u00ec t\u1ee9c l\u00e0 trung t\u00e2m s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c 20 h\u1ee3p \u0111\u1ed3ng.<\/p>\n<p>Nh\u01b0 v\u1eady t\u1eeb 10,000 traffics, ch\u00fang ta \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c 20 h\u1ee3p \u0111\u1ed3ng. T\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u00f3 m\u1ed9t t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u1eebng b\u01b0\u1edbc s\u1ebd tr\u1ef1c ti\u1ebfp t\u00e1c \u0111\u1ed9ng t\u1edbi c\u00e1c b\u01b0\u1edbc li\u1ec1n k\u1ec1 sau n\u00f3. M\u1ed7i m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i trong n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u1ed9t micro conversion. C\u00e1c micro conversions n\u00e0y ch\u00ednh l\u00e0 c\u00e1c KPI v\u00e0 metrics m\u00e0 b\u1ea1n c\u1ea7n n\u00ean theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1. V\u1eady n\u00ean, leads, appointments, shows, contracts n\u00ean l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ee7a b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i sessions, bounce rate, time onsite.<\/p>\n<p>Bi\u1ebft r\u00f5 \u0111\u01b0\u1ee3c t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh c\u0169ng s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n ra \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o c\u00f3 v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft n\u00f3. V\u00ed d\u1ee5: n\u1ebfu s\u1ed1 l\u01b0\u1ee3ng quality leads b\u1ecb gi\u1ea3m s\u00fat th\u00ec c\u00f3 th\u1ec3 l\u00e0 do settings c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1t. N\u1ebfu s\u1ed1 l\u01b0\u1ee3ng appointment b\u1ecb gi\u1ea3m thi\u1ec3u th\u00ec c\u00f3 th\u1ec3 l\u00e0 do sccript g\u1ecdi \u0111i\u1ec7n c\u1ee7a telesales c\u00f3 v\u1ea5n \u0111\u1ec1 ho\u1eb7c n\u1ebfu t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn trung t\u00e2m (shows) sang h\u1ee3p \u0111\u1ed3ng b\u1ecb gi\u1ea3m th\u00ec li\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 c\u00e1c b\u1ea1n sales \u0111ang c\u00f3 kh\u00f3 kh\u0103n?<\/p>\n<p>M\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00e1c nhau nh\u01b0ng quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 quy tr\u00ecnh \u0111\u00f3 v\u00e0 t\u00ecnh h\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u1edf t\u1eebng b\u01b0\u1edbc nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ee7a m\u00ecnh.<\/p>\n<h3><span id=\"3_Thiet_lap_muc_tieu_chien_luoc\"><span id=\"3-thiet-lap-muc-tieu-chien-luoc\">3. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/span><\/span><\/h3>\n<p>Tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c th\u00ec c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm:<\/p>\n<p><strong>Average basket size:<\/strong>\u00a0gi\u00e1 trung b\u00ecnh c\u1ee7a \u0111\u01a1n h\u00e0ng = t\u1ed5ng doanh thu \/ s\u1ed1 \u0111\u01a1n h\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5 b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c 3 \u0111\u01a1n h\u00e0ng, m\u1ed9t \u0111\u01a1n h\u00e0ng gi\u00e1 50.000 \u0111\u1ed3ng, m\u1ed9t \u0111\u01a1n h\u00e0ng gi\u00e1 10,000 \u0111\u1ed3ng v\u00e0 m\u1ed9t \u0111\u01a1n h\u00e0ng 30.000 \u0111\u1ed3ng. C\u1ed9ng l\u1ea1i l\u00e0 90.000 \u0111\u1ed3ng v\u00e0 chia 3 th\u00ec gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 30,000 \u0111\u1ed3ng.<\/p>\n<p><strong>Profit margin:<\/strong>\u00a0bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn l\u00e0 ph\u1ea7n tr\u0103m ch\u1ec9 s\u1ed1 ti\u1ec1n l\u1eddi tr\u00ean doanh thu sau khi \u0111\u00e3 tr\u1eeb t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n ph\u00ed kh\u00e1c. V\u00ed d\u1ee5 doanh thu c\u00f4ng ty m\u1ed9t th\u00e1ng 10 t\u1ef7 nh\u01b0ng sau khi tr\u1eeb \u0111i h\u1ebft ti\u1ec1n v\u0103n ph\u00f2ng, ti\u1ec1n nh\u00e2n vi\u00ean, ti\u1ec1n \u0111i\u1ec7n, ti\u1ec1n n\u01b0\u1edbc, ti\u1ec1n thu\u1ebf, ti\u1ec1n<\/p>\n<p><strong>CAC \u2013 Customer Acquisition Cost:<\/strong>\u00a0V\u00ed d\u1ee5 b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o, t\u1ed1n h\u1ebft 30.000 \u0111\u1ed3ng v\u00e0 b\u00e1n \u0111\u01b0\u1ee3c 3 \u0111\u01a1n h\u00e0ng v\u1eady CPO (cost per order) chi ph\u00ed trung b\u00ecnh b\u1ea1n b\u1ecf ra \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed7i \u0111\u01a1n h\u00e0ng l\u00e0 10.000 \u0111\u1ed3ng. Nh\u01b0ng trong 3 \u0111\u01a1n h\u00e0ng \u0111\u00f3 c\u00f3 1 \u0111\u01a1n h\u00e0ng \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi, 2 \u0111\u01a1n h\u00e0ng kia l\u00e0 t\u1eeb kh\u00e1ch h\u00e0ng c\u0169. V\u1eady CAC ch\u00ednh l\u00e0 30.000 \u0111\u1ed3ng \u2013 l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n ph\u1ea3i b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p><strong>CLTV \u2013 Customer Life-time Value:<\/strong>\u00a0gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng: h\u1ecd s\u1ebd b\u1ecf ra bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t chi\u1ec1u d\u00e0i c\u1ee7a m\u1ed1i quan h\u1ec7. V\u00ed d\u1ee5 m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee9 trung b\u00ecnh 2 th\u00e1ng mua h\u00e0ng m\u1ed9t l\u1ea7n gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i l\u1ea7n mua l\u00e0 100.000 th\u00ec CTLV c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3 trong 1 n\u0103m l\u00e0 600.000 \u0111\u1ed3ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 CLTV trong b\u00e0i vi\u1ebft\u00a0<a href=\"http:\/\/conversion.vn\/planned-obsolescence-loi-thoi-co-tinh-toan\/\" target=\"_blank\" rel=\"noopener\">planned obsolescence<\/a>.<\/p>\n<p>\u0110\u1ec3 gi\u1ea3i th\u00edch c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u00f4i xin d\u00f9ng m\u1ed9t v\u00ed d\u1ee5 l\u01b0\u1ee3c gi\u1ea3n \u0111\u1ec3 cho d\u1ec5 hi\u1ec3u: m\u1ed9t x\u01b0\u1edfng may gia c\u00f4ng qu\u1ea7n \u00e1o (Production), chuy\u00ean b\u1ecf s\u0129 cho c\u00e1c shop qu\u1ea7n \u00e1o (Distribution) ngo\u00e0i Nguy\u1ec5n Tr\u00e3i. V\u00ec l\u00e0 b\u00e1n s\u0129 (B2B) n\u00ean m\u1ed7i l\u1ea7n x\u01b0\u1edfng may ch\u1ec9 b\u00e1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u00edt nh\u1ea5t l\u00e0 100 c\u00e1i \/ \u0111\u01a1n h\u00e0ng. C\u00f2n c\u1eeda h\u00e0ng l\u00e0 b\u00e1n l\u1ebb (B2C) n\u00ean c\u00f3 th\u1ec3 b\u00e1n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u1eebng c\u00e1i.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing13_1460621794.png\" alt=\"9226DigitalMarketing13 1460621794 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" data-pin-no-hover=\"true\" \/><\/p>\n<p><strong>X\u01b0\u1edfng may (Production)<\/strong><\/p>\n<p>Gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra l\u00e0 100.000 \u0111\u1ed3ng (Average basket size). Trong \u0111\u00f3 chi ph\u00ed v\u1eadt li\u1ec7u (v\u1ea3i v\u00f3c, ch\u1ec9, n\u00fat) l\u00e0 20.000 \u0111\u1ed3ng, chi ph\u00ed s\u1ea3n xu\u1ea5t (th\u1ee3, m\u00e1y m\u00f3c, \u0111i\u1ec7n) l\u00e0 20.000 \u0111\u1ed3ng. Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c chi ph\u00ed ph\u1ee5 tr\u1ed9i th\u00eam (l\u00e3ng ph\u00ed, th\u1ea5t tho\u00e1t) l\u00e0 5.000 \u0111\u1ed3ng. Cu\u1ed1i c\u00f9ng chi ph\u00ed cho qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed7i c\u00e1i \u00e1o l\u00e0 10.000 \u0111\u1ed3ng. Th\u1ef1c ra l\u00e0 b\u00e1n s\u0129 d\u1ea1ng B2B n\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed7i \u0111\u01a1n h\u00e0ng (h\u01a1n 100 \u00e1o) l\u00e0 l\u1edbn h\u01a1n nhi\u1ec1u nh\u01b0ng sau c\u00f9ng chia ra trung b\u00ecnh th\u00ec ch\u1ec9 t\u1ed1n 10.000 \u0111\u1ed3ng cho m\u1ed7i c\u00e1i \u00e1o b\u00e1n \u0111\u01b0\u1ee3c. L\u00fac n\u00e0y ti\u1ec1n l\u1eddi cho m\u1ed7i c\u00e1i \u00e1o b\u00e1n \u0111\u01b0\u1ee3c c\u00f2n l\u1ea1i sau khi tr\u1eeb \u0111i t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed l\u00e0 45.000 \u0111\u1ed3ng, v\u1eady bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn (profit margin) l\u00e0 45%.<\/p>\n<p><strong>C\u1eeda h\u00e0ng (Distribution)<\/strong><\/p>\n<p>Sau khi nh\u1eadp s\u1ea3n ph\u1ea9m t\u1eeb x\u01b0\u1edfng may v\u1ec1 th\u00ec h\u1ecd b\u00e1n v\u1edbi gi\u00e1 trung b\u00ecnh l\u00e0 kho\u1ea3ng 500.000 \u0111\u1ed3ng. Trong \u0111\u00f3 100.000 \u0111\u1ed3ng l\u00e0 chi ph\u00ed nh\u1eadp s\u1ea3n ph\u1ea9m, r\u1ed3i ch\u00fang ta c\u00f3 chi ph\u00ed \u0111\u1ecba \u0111i\u1ec3m 50.000 \u0111\u1ed3ng, chi ph\u00ed nh\u00e2n vi\u00ean l\u00e0 20.000 \u0111\u1ed3ng v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i \u00e1o l\u00e0 80.000 \u0111\u1ed3ng. L\u00fac n\u00e0y l\u1ee3i nhu\u1eadn c\u00f2n l\u1ea1i l\u00e0 250.000 \u0111\u1ed3ng cho m\u1ed7i c\u00e1i \u00e1o b\u00e1n \u0111\u01b0\u1ee3c v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn l\u00e0 50%. Chi ph\u00ed qu\u1ea3ng c\u00e1o th\u00ec c\u1ee9 80.000 \u0111\u1ed3ng th\u00ec s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n h\u00e0ng v\u00e0 c\u1ee9 3 \u0111\u01a1n h\u00e0ng th\u00ec c\u00f3 m\u1ed9t l\u00e0 b\u00e1n cho kh\u00e1ch h\u00e0ng m\u1edbi. V\u1eady chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi (CAC) l\u00e0 80.000 x 3 = 240.000 \u0111\u1ed3ng. \u0110\u1ed3ng th\u1eddi c\u1eeda h\u00e0ng c\u0169ng \u0111o \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ee9 m\u1ed9t kh\u00e1ch h\u00e0ng trung b\u00ecnh th\u00ec kho\u1ea3ng 2 th\u00e1ng s\u1ebd quay l\u1ea1i \u0111\u1ec3 mua m\u1ed9t l\u1ea7n, l\u00fac n\u00e0y c\u00f3 th\u1ec3 t\u00ednh ra CLTV trung b\u00ecnh c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb trung b\u00ecnh h\u1ecd mua.<\/p>\n<p>V\u1eady \u0111i\u1ec1u quan tr\u1ecdng tr\u01b0\u1edbc ti\u00ean \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n nay v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 Average Basket Size, profit margin, CPO, CAC, CLTV c\u0169ng nh\u01b0 doanh s\u1ed1 th\u1ef1c ch\u1ea5t m\u1ed7i th\u00e1ng l\u00e0 bao nhi\u00eau. T\u1eeb \u0111\u00f3 b\u1ea1n \u0111\u1eb7t ra m\u1ed9t con s\u1ed1 chu\u1ea9n m\u1ef1c m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00ean \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. V\u00e0 T\u1eeb m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 b\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c digital marketing v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n<p>V\u00ed d\u1ee5: x\u01b0\u1edfng may m\u1ed7i th\u00e1ng b\u00e1n \u0111\u01b0\u1ee3c 2.000 c\u00e1i \u00e1o, doanh thu th\u00e1ng 200 tri\u1ec7u, doanh thu n\u0103m 1 t\u1ef7 2 v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn \u0111ang l\u00e0 45%. X\u01b0\u1edfng may \u0111\u1eb7t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn (profit) trong n\u0103m sau l\u00ean th\u00e0nh 55% v\u00e0 doanh thu ch\u1ec9 c\u1ea7n t\u0103ng \u0111\u1ea1t 1,5 t\u1ef7 l\u00e0 \u0111\u01b0\u1ee3c. L\u00fac n\u00e0y \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, x\u01b0\u1edfng may c\u1ea7n ph\u1ea3i:<br \/>\n\u2013 T\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t<br \/>\n\u2013 Gi\u1ea3m l\u00e3ng ph\u00ed, th\u1ea5t tho\u00e1t v\u1eadt li\u1ec7u<br \/>\n\u2013 T\u00ecm c\u00e1c ngu\u1ed3n cung c\u1ea5p v\u1ea3i v\u1edbi chi ph\u00ed t\u1ed1t h\u01a1n<br \/>\n\u2013 \u0110\u1ea7u t\u01b0 m\u1ed9t s\u1ed1 lo\u1ea1i m\u00e1y nh\u01b0 l\u00e0m khuy, \u0111\u00f3ng n\u00fat, in \u1ea5n \u0111\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed outsource<br \/>\nv.v\u2026<\/p>\n<p>N\u1ebfu \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ti\u1ec1n l\u1eddi c\u1ee7a x\u01b0\u1edfng may trong n\u0103m sau s\u1ebd l\u00e0 1.5 t\u1ef7 x 55% = 825 tri\u1ec7u so v\u1edbi ch\u1ec9 540 tri\u1ec7u trong n\u0103m tr\u01b0\u1edbc (t\u0103ng 45%).<\/p>\n<p>C\u00f2n v\u1edbi c\u1eeda h\u00e0ng n\u1ebfu m\u1ed7i th\u00e1ng h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c 5,000 \u00e1o, doanh thu th\u00e1ng l\u00e0 2,5 t\u1ef7, doanh thu n\u0103m l\u00e0 30 t\u1ef7 v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn \u0111ang l\u00e0 50%. C\u1eeda h\u00e0ng \u0111\u1eb7t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 doanh thu (revenue) trong n\u0103m sau ph\u1ea3i t\u0103ng t\u1eeb 30 t\u1ef7 l\u00ean 50 t\u1ef7 v\u00e0 h\u1ecd s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n l\u00e0 (40%). \u0110\u1ec3 t\u0103ng doanh thu th\u00eam g\u1ea7n 40% (30 t\u1ef7 l\u00ean 50 t\u1ef7) th\u00ec c\u1eeda h\u00e0ng c\u1ea7n ph\u1ea3i:<br \/>\n\u2013 T\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o (t\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u00f4i khi \u0111\u1ed3ng ngh\u0129a v\u1edbi hi\u1ec7u qu\u1ea3 gi\u1ea3m s\u00fat) \u2013 link<br \/>\n\u2013 Th\u00eam c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua<br \/>\n\u2013 M\u1edf th\u00eam c\u1eeda h\u00e0ng m\u1edbi \u0111\u1ec3 reach \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n<br \/>\n\u2013 Th\u00eam c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh referral, membership \u0111\u1ec3 c\u1ea3i thi\u1ec7n CLTV<br \/>\nv.v\u2026<\/p>\n<p>N\u1ebfu \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ti\u1ec1n l\u1eddi c\u1ee7a c\u1eeda h\u00e0ng trong n\u0103m sau s\u1ebd l\u00e0 50 t\u1ef7 x 40% = 20 t\u1ef7 so v\u1edbi ch\u1ec9 15 t\u1ef7 trong n\u0103m tr\u01b0\u1edbc (t\u0103ng 25%).<\/p>\n<p>Qua 2 v\u00ed d\u1ee5 n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ea1o ra m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. \u0110\u01b0\u01a1ng nhi\u00ean trong th\u1ef1c t\u1ebf qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1, con s\u1ed1 th\u1ef1c tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 \u0111\u1ed3ng th\u1eddi ph\u1ea3i xem x\u00e9t r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho, s\u1ef1 thay \u0111\u1ed5i nh\u00e2n s\u1ef1, t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, thay \u0111\u1ed5i theo m\u00f9a v\u1ee5, s\u1ef1 gia t\u0103ng gi\u00e1 c\u1ee7a v\u1eadt li\u1ec7u, v.v\u2026<\/p>\n<p>Con s\u1ed1 m\u00e0 b\u1ea1n \u0111\u1eb7t ra cho m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i \u0111\u01b0\u1ee3c back up b\u1edfi c\u00e1c s\u1ed1 li\u1ec7u th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn thu\u1eadt v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 KPI r\u00f5 r\u00e0ng c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. B\u1ea1n kh\u00f4ng th\u1ec3 t\u0103ng doanh thu n\u0103m t\u1eeb 30 t\u1ef7 l\u00ean 300 t\u1ef7 trong 1 n\u0103m hay b\u1ea1n kh\u00f4ng th\u1ec3 t\u0103ng bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn t\u1eeb 45% l\u00ean 90%. \u0110\u00f3 l\u00e0 nh\u1eefng con s\u1ed1 phi th\u1ef1c.<\/p>\n<p>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t quan tr\u1ecdng, t\u1ed1n bao nhi\u00eau th\u1eddi gian c\u0169ng \u0111\u01b0\u1ee3c nh\u01b0ng b\u1ea1n ph\u1ea3i hi\u1ec3u n\u00f3 s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng t\u1ea5t c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt xung quanh n\u00f3. N\u00ean \u0111\u1eebng g\u1ea5p r\u00fat hay h\u1ea5p t\u1ea5p, h\u00e3y d\u00e0nh th\u1eddi gian suy ngh\u0129 v\u1ec1 n\u00f3 th\u1eadt k\u1ef9 c\u00e0ng.<\/p>\n<div id=\"AdAsia\"><\/div>\n<h2><span id=\"Xay_dung_chien_luoc_digital_marketing_tung_buoc_mot\"><span id=\"xay-dung-chien-luoc-digital-marketing-tung-buoc-mot\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c digital marketing \u2013 t\u1eebng b\u01b0\u1edbc m\u1ed9t<\/span><\/span><\/h2>\n<p>Sau khi \u0111\u00e3 th\u1ef1c hi\u1ec7n 3 b\u01b0\u1edbc kia xong th\u00ec l\u00fac n\u00e0y b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u1ee7 th\u00f4ng tin, d\u1eef li\u1ec7u c\u0169ng nh\u01b0 m\u1ed9t m\u1ee5c ti\u00eau \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi n\u00f3. Nguy\u00ean qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch n\u00e0y \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed5ng th\u1ec3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a n\u00e0o v\u00e0o trong ph\u00e9p t\u00ednh. B\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n t\u1eebng b\u01b0\u1edbc m\u1ed9t \u0111\u01b0\u1ee3c n\u00eau d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 ho\u00e0n ch\u1ec9nh:<\/p>\n<h3><span id=\"1_Y_tuong_chu_dao_the_master_idea\"><span id=\"1-y-tuong-chu-dao-the-master-idea\">1. \u00dd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o (the master idea)<\/span><\/span><\/h3>\n<p>Business c\u1ee7a b\u1ea1n n\u00ean c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o, c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (core values) ho\u1eb7c tagline v\u00e0 n\u00f3 t\u01b0\u1ee3ng tr\u01b0ng cho m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1ea1i sao \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o l\u1ea1i quan tr\u1ecdng v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c? V\u00ec n\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1 l\u1edbn \u0111\u1ebfn vi\u1ec7c b\u1ea1n l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh n\u00e0o v\u00e0 c\u00e1ch th\u1ee9c n\u00e0o \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng khi l\u00ean content.<\/p>\n<div>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing14_1460621816.png\" alt=\"9226DigitalMarketing14 1460621816 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" data-pin-no-hover=\"true\" \/><\/p>\n<p class=\"wp-caption-text\"><em>Wall Street English l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c c\u00e1c n\u1ed9i dung v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec1u t\u1eadp trung v\u00e0o master idea \u0111\u00f3 l\u00e0: \u201cTi\u1ebfng Anh Cho Ng\u01b0\u1eddi L\u1edbn B\u1eadn R\u1ed9n\u201d<\/em><\/p>\n<\/div>\n<h3><span id=\"2_Nhung_yeu_to_uoc_tinh_duoc\"><span id=\"2-nhung-yeu-to-uoc-tinh-duoc\">2. Nh\u1eefng y\u1ebfu t\u1ed1 \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing15_1460621833.jpg\" alt=\"9226DigitalMarketing15 1460621833 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" data-pin-no-hover=\"true\" \/><\/p>\n<p>Khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c digital marketing b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n t\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. Trong \u0111\u00f3 bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c v\u00ed d\u1ee5 nh\u01b0:<\/p>\n<p>\u2013 T\u00e1c \u0111\u1ed9ng c\u1ee7a th\u1eddi v\u1ee5: t\u00f9y theo ng\u00e0nh m\u00e0 t\u00f9y th\u1eddi \u0111i\u1ec3m trong n\u0103m s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 \u00e1o m\u01b0a s\u1ebd b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n v\u00e0o m\u00f9a m\u01b0a.<br \/>\n\u2013 Xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng: th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111ang trong giai \u0111o\u1ea1n n\u00e0o, \u0111i l\u00ean hay \u0111i xu\u1ed1ng? S\u1eafp t\u1edbi s\u1ebd c\u00f3 bi\u1ebfn \u0111\u1ed9ng g\u00ec hay kh\u00f4ng?<br \/>\n\u2013 C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o: n\u1ebfu m\u1ed9t ng\u00e0y t\u1ef1 nhi\u00ean Baidu thay cho Google v\u00e0 Weibo thay th\u1ebf Facebook \u1edf Vi\u1ec7t Nam?<br \/>\n\u2013 S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi: c\u00f3 nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0o m\u1edbi s\u1eafp tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 n\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o?<br \/>\n.v.v\u2026<\/p>\n<h3><span id=\"3_Nhung_yeu_to_khong_uoc_tinh_duoc\"><span id=\"3-nhung-yeu-to-khong-uoc-tinh-duoc\">3. Nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c<\/span><\/span><\/h3>\n<p><img decoding=\"async\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing16_1460621851.jpg\" alt=\"9226DigitalMarketing16 1460621851 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" data-pin-no-hover=\"true\" \/><\/p>\n<p>Ch\u1eafc c\u00f3 nhi\u1ec1u b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi, n\u1ebfu \u0111\u00e3 l\u00e0 kh\u00f4ng \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c th\u00ec l\u00e0m sao m\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec3 m\u00e0 \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch? Nh\u01b0ng th\u1ef1c ch\u1ea5t \u0111\u00f4i khi b\u1ea1n v\u1eabn ph\u1ea3i d\u1ef1 tr\u00f9 t\u1edbi nh\u1eefng c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/p>\n<p>\u2013 Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng: \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh thu?<br \/>\n\u2013 V\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n s\u1ef1: thay \u0111\u1ed5i l\u1edbn v\u1ec1 c\u00e1c v\u1ecb tr\u00ed nh\u00e2n s\u1ef1 c\u1ea5p cao.<br \/>\n\u2013 M\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u00f3 bi\u1ebfn m\u1ea5t: n\u1ebfu Facebook b\u1ecb ch\u1eb7n \u1edf Vi\u1ec7t Nam?<br \/>\n\u2013 Thi\u00ean tai: l\u0169 l\u1ee5t, b\u00e3o t\u1ed1, \u0111\u1ed9ng \u0111\u1ea5t ch\u1eb3ng h\u1ea1n.<br \/>\nv.v\u2026<\/p>\n<p>H\u00e3y suy ngh\u0129 ra t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn vi\u1ec7c th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 cho m\u1ed7i y\u1ebfu t\u1ed1, m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 n\u00f3 x\u1ea3y ra hay kh\u00f4ng x\u1ea3y ra nh\u01b0ng n\u1ebfu n\u00f3 di\u1ec5n ra th\u00ec k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng c\u1ee7a b\u1ea1n cho t\u00ecnh hu\u1ed1ng \u0111\u00f3 s\u1ebd l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<h3><span id=\"4_Nguon_luc_chi_phi_cung_va_mem\"><span id=\"4-nguon-luc-chi-phi-cung-va-mem\">4. Ngu\u1ed3n l\u1ef1c: chi ph\u00ed c\u1ee9ng v\u00e0 m\u1ec1m<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing17_1460621866.jpg\" alt=\"9226DigitalMarketing17 1460621866 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" width=\"600\" height=\"449\" data-pin-no-hover=\"true\" \/><\/p>\n<p>B\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i xem x\u00e9t l\u1ea1i ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n<p>Hard cost \u2013 chi ph\u00ed c\u1ee9ng: l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 b\u1eb1ng ti\u1ec1n. C\u00f3 th\u1ec3 bao g\u1ed3m chi ph\u00ed c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, chi ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed nh\u00e2n l\u1ef1c cho ng\u01b0\u1eddi trong team. N\u00f3i chung l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ph\u00ed m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c.<\/p>\n<p>Soft cost \u2013 chi ph\u00ed m\u1ec1m: l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec kh\u00f4ng th\u1ec3 tr\u1ea3 \u0111\u01b0\u1ee3c b\u1eb1ng ti\u1ec1n nh\u01b0ng c\u00f3 th\u1ec3 quy ra \u0111\u01b0\u1ee3c th\u00e0nh ti\u1ec1n. \u0110\u00e2y l\u00e0 ph\u1ea7n m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u1ecf s\u00f3t trong khi n\u00f3 c\u00f3 c\u00e1c t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn. Th\u1eddi gian c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 m\u1ecdi ng\u01b0\u1eddi trong team b\u1ea1n ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5. N\u1ebfu m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1c nh\u1edd designer c\u1ee7a b\u1ea1n thi\u1ebft k\u1ebf m\u1ed9t c\u00e1i banner h\u1ed7 tr\u1ee3 v\u00e0 \u0111i\u1ec1u n\u00e0y t\u1ed1n h\u1ebft 3 ti\u1ebfng th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 soft cost. N\u0103ng l\u01b0\u1ee3ng c\u0169ng nh\u01b0 s\u1ef1 quan t\u00e2m c\u0169ng l\u00e0 m\u1ed9t lo\u1ea1i soft cost kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd t\u1edbi.<\/p>\n<p>Nh\u01b0 v\u1eady m\u1ed7i khi t\u00ednh to\u00e1n t\u1edbi t\u1ed5ng th\u1ec3 v\u00e0 ngh\u0129 t\u1edbi chi ph\u00ed c\u1ee9ng th\u00ec b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i xem x\u00e9t th\u1eed coi c\u00f3 nh\u1eefng chi ph\u00ed m\u1ec1m, chi ph\u00ed c\u01a1 h\u1ed9i n\u00e0o kh\u00e1c m\u00e0 b\u1ea1n ph\u1ea3i tr\u1ea3 hay kh\u00f4ng v\u00e0 so s\u00e1nh n\u00f3 v\u1edbi hi\u1ec7u qu\u1ea3, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c xem c\u00f3 \u0111\u00e1ng kh\u00f4ng. V\u00ed d\u1ee5: s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n s\u1eafp t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 t\u1ed1n 500 tri\u1ec7u ti\u1ec1n chi ph\u00ed t\u1ed5 ch\u1ee9c m\u00e0 c\u00f2n t\u1ed1n c\u1ee7a designer 2 ti\u1ebfng m\u1ed7i ng\u00e0y \u0111\u1ec3 thi\u1ebft k\u1ebf, executive 4 ti\u1ebfng m\u1ed9t ng\u00e0y \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi agency, t\u1ed1n c\u1ee7a b\u1ea1n media 1 ti\u1ebfng m\u1ed7i ng\u00e0y \u0111\u1ec3 set up qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed1n c\u1ee7a b\u1ea1n v\u00e0i ti\u1ebfng m\u1ed7i tu\u1ea7n \u0111\u1ec3 h\u1ecdp h\u00e0nh v\u00e0 follow up. T\u1ea5t c\u1ea3 nh\u1eefng c\u00e1i \u0111\u00f3 l\u00e0 chi ph\u00ed c\u01a1 h\u1ed9i m\u00e0 bi\u1ebft \u0111\u00e2u n\u1ebfu l\u00e0m th\u1ee9 kh\u00e1c th\u00ec hi\u1ec7u qu\u1ea3 s\u1ebd t\u1ed1t h\u01a1n. Do \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t k\u1ef9 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y khi l\u00ean k\u1ebf ho\u1ea1ch.<\/p>\n<h3><span id=\"5_Chien_thuat\"><span id=\"5-chien-thuat\">5. Chi\u1ebfn thu\u1eadt<\/span><\/span><\/h3>\n<p>Chi\u1ebfn thu\u1eadt nh\u01b0 ch\u00fang ta \u0111\u00e3 n\u00f3i \u1edf tr\u00ean l\u00e0 nh\u1eefng ch\u00fang ta s\u1ebd c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u00e0 ph\u1ea7n kh\u1ed1i c\u1ea5u th\u00e0nh n\u00ean chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ed1i v\u1edbi digital marketing th\u00ec chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 c\u00e1c k\u00eanh m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh truy\u1ec1n t\u1ea3i c\u00e1i master idea c\u00f3 n\u00f3i \u1edf tr\u00ean \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ph\u1ea7n n\u00e0y th\u00ec t\u00f9y m\u1ed7i ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nhau. Kh\u00f4ng c\u00f3 m\u1ed9t c\u01a1 c\u1ea5u chi\u1ebfn thu\u1eadt n\u00e0o ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 hay b\u1ea1n c\u00f3 th\u1ec3 \u0111em nh\u1eefng th\u1ee9 m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m \u0111\u1ec3 \u00e1p l\u00ean cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n th\u00ec m\u1ed7i chi\u1ebfn thu\u1eadt nh\u1ecf s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t plan t\u1ed5ng th\u1ec3 bao g\u1ed3m nh\u1eefng g\u00ec b\u1ea1n s\u1ebd l\u00e0m, \u0111\u1ecbnh h\u01b0\u1edbng, \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm ch\u1ecdn c\u0169ng nh\u01b0 nh\u01b0ng con s\u1ed1 th\u00f4ng tin v\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c cho chi\u1ebfn thu\u1eadt \u0111\u00f3.<\/p>\n<div>\n<p><img decoding=\"async\" class=\"alignnone\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing18_1460621896.png\" alt=\"9226DigitalMarketing18 1460621896 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" width=\"1024\" height=\"539\" data-pin-no-hover=\"true\" \/><\/p>\n<p class=\"wp-caption-text\"><em>V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c l\u00ean chi\u1ebfn thu\u1eadt cho c\u00e1c k\u00eanh trong digital marketing<\/em><\/p>\n<\/div>\n<p>B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n c\u00f3 m\u1ed9t timeline v\u00e0 roadmap \u0111\u1ec3 l\u00ean t\u00e1c v\u1ee5 cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 c\u0169ng s\u1ebd c\u1ea7n m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c t\u00e1c v\u1ee5 m\u00e0 team \u0111ang l\u00e0m,\u00a0<a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\">Slack<\/a>\u00a0v\u00e0\u00a0<a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noopener\">Trello<\/a>\u00a0l\u00e0 2 th\u1ee9 m\u00e0 t\u00f4i d\u00f9ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n<div>\n<p><img decoding=\"async\" class=\"alignnone\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing19_1460626025.png\" alt=\"9226DigitalMarketing19 1460626025 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" width=\"1024\" height=\"350\" data-pin-no-hover=\"true\" \/><\/p>\n<p class=\"wp-caption-text\"><em>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 timeline \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c t\u00e1c v\u1ee5<\/em><\/p>\n<\/div>\n<h3><span id=\"Chien_luoc_noi_de_lam_kho_nhung_van_cu_phai_lam\"><span id=\"chien-luoc-noi-de-lam-kho-nhung-van-cu-phai-lam\">Chi\u1ebfn l\u01b0\u1ee3c: n\u00f3i d\u1ec5, l\u00e0m kh\u00f3 nh\u01b0ng v\u1eabn c\u1ee9 ph\u1ea3i l\u00e0m<\/span><\/span><\/h3>\n<p>Qua t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 t\u00f4i \u0111\u00e3 n\u00f3i b\u00ean tr\u00ean, hi v\u1ecdng c\u00e1c b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh thi\u1ebft l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing \u201c\u0111\u00fang\u201d.<\/p>\n<p>T\u00f4i n\u00f3i \u201c\u0111\u00fang\u201d ch\u1ee9 kh\u00f4ng n\u00f3i l\u00e0 t\u1ed1t v\u00ec t\u00f4i ngh\u0129 r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 m\u1ecdi th\u1ee9 kh\u00e1c, b\u1ea1n ph\u1ea3i c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m, ph\u1ea3i l\u00e0m nhi\u1ec1u v\u00e0 ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u l\u1ea7n th\u00ec m\u1edbi l\u00e0m t\u1ed1t \u0111\u01b0\u1ee3c. \u0110\u1ed1i v\u1edbi 1 b\u1ea1n ch\u1ec9 v\u1edbi 1 \u2013 2 n\u0103m kinh nghi\u1ec7m th\u00ec vi\u1ec7c thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 l\u00e0 h\u01a1i ngo\u00e0i kh\u1ea3 n\u0103ng nh\u01b0ng n\u1ebfu b\u1ea1n c\u1ea7n v\u00ec c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi th\u00ec hi v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u1eefu \u00edch cho b\u1ea1n v\u00e0 nh\u01b0 t\u00f4i n\u00f3i, c\u1ee9 ph\u1ea3i l\u00e0m, c\u00f3 sai c\u0169ng \u0111\u01b0\u1ee3c nh\u01b0ng b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c th\u00eam t\u1eeb \u0111\u00f3.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" src=\"https:\/\/img.atpsoftware.vn\/-000\/\/1\/9226DigitalMarketing20_1460626049.png\" alt=\"9226DigitalMarketing20 1460626049 - H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing t\u1eeb A \u2013 Z (Ph\u1ea7n 2)\" width=\"493\" height=\"233\" data-pin-no-hover=\"true\" \/><\/p>\n<p>V\u00e0 khi \u0111\u00e3 l\u00ean \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c digital marketing r\u1ed3i th\u00ec b\u1ea1n c\u0169ng ch\u1ec9 m\u1edbi l\u00e0 xong ph\u1ea7n d\u1ec5. Ph\u1ea7n kh\u00f3 h\u01a1n ch\u00ednh l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o, \u0111em t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd thuy\u1ebft c\u1ee7a b\u1ea1n ra ch\u1ee9ng minh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng. Ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c n\u00f3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u00ec l\u00fac \u0111\u00f3 b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 \u201ct\u1ed1t\u201d.<\/p>\n<p style=\"text-align: right;\">Nh\u01b0 Qu\u1ef3nh ATPSOFTWARE- <a href=\"https:\/\/atpsoftware.vn\/huong-dan-xay-dung-chien-luoc-digital-marketing-tu-a-z-phan-2.html\" target=\"_blank\" rel=\"noopener\"><strong>Ngu\u1ed3n ATPSOFTWARE<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t gtrong n\u1eefng nh\u00e2n t\u1ed1 uy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.\u00a0Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 b\u1ea3n ch\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 qu\u00e1 kh\u00f3 hi\u1ec3u hay cao si\u00eau, ch\u1ec9 c\u1ea7n hi\u1ec3u \u0111\u00fang v\u00e0 n\u1eafm r\u00f5 c\u00e1c b\u01b0\u1edbc th\u00ec g\u1ea7n nh\u01b0 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[809,810,805,803,808,260],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1517"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1517"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1518"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}