{"id":1453,"date":"2019-03-04T08:22:51","date_gmt":"2019-03-04T01:22:51","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1453"},"modified":"2019-03-04T08:22:51","modified_gmt":"2019-03-04T01:22:51","slug":"tong-hop-de-xac-dinh-target-moi-nganh-hang-san-pham-ma-bat-cu-ai-cung-biet-khi-bat-dau-kinh-doanh","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/tong-hop-de-xac-dinh-target-moi-nganh-hang-san-pham-ma-bat-cu-ai-cung-biet-khi-bat-dau-kinh-doanh\/","title":{"rendered":"T\u1ed5ng h\u1ee3p \u0110\u1ec3 X\u00e1c \u0110\u1ecbnh Target M\u1ecdi Ng\u00e0nh H\u00e0ng S\u1ea3n Ph\u1ea9m m\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng bi\u1ebft khi b\u1eaft \u0111\u1ea7u kinh doanh"},"content":{"rendered":"<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh ch\u1eafc h\u1eb3n v\u1ea5n \u0111\u1ec1 \u0111\u1ea7u ti\u00ean khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u00f3 ch\u00ednh l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh target c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. H\u00f4m nay trong b\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Xac_dinh_chan_dung_khach_hang_tiem_nang\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><ul><li><a href=\"#Goi_y_6_de_muc_de_xac_dinh_chan_dung_khach_hang\"><span class=\"toc_number toc_depth_2\">1.1<\/span> G\u1ee3i \u00fd 6 \u0111\u1ec1 m\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Cach_de_dinh_chan_dung_khach_hang\"><span class=\"toc_number toc_depth_2\">1.2<\/span> C\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Cac_cau_hoi_goi_y\"><span class=\"toc_number toc_depth_2\">1.3<\/span> C\u00e1c c\u00e2u h\u1ecfi g\u1ee3i \u00fd<\/a><\/li><li><a href=\"#Bai_tap_thuc_hanh_Kinh_doanh_do_an_vat\"><span class=\"toc_number toc_depth_2\">1.4<\/span> B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh: Kinh doanh \u0111\u1ed3 \u0103n v\u1eb7t<\/a><\/li><\/ul><\/li><li><a href=\"#2_Xac_dinh_so_thich_hanh_vi_cua_khach_hang_tren_mang_xa_hoi\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. X\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><ul><li><a href=\"#Goi_y_4_de_muc_de_xac_dinh_hanh_vi_cua_khach_hang\"><span class=\"toc_number toc_depth_2\">2.1<\/span> G\u1ee3i \u00fd 4 \u0111\u1ec1 m\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Cac_cau_hoi_goi_y_de_xac_dinh_hanh_vi\"><span class=\"toc_number toc_depth_2\">2.2<\/span> C\u00e1c c\u00e2u h\u1ecfi g\u1ee3i \u00fd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi<\/a><\/li><li><a href=\"#Bai_tap_thuc_hanh_Khach_hang_cua_Dich_Vu_Facebook_la_ai\"><span class=\"toc_number toc_depth_2\">2.3<\/span> B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh: Kh\u00e1ch h\u00e0ng c\u1ee7a \u201cD\u1ecbch V\u1ee5 Facebook\u201d l\u00e0 ai?<\/a><\/li><\/ul><\/li><li><a href=\"#3_Xac_dinh_tep_khach_hang_tuong_tu_cua_san_pham\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. X\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m<\/a><ul><li><a href=\"#Goi_y_4_de_muc_de_xac_dinh_tep_khach_hang_tuong_tu_dung_de_mo_rong_them_khach_hang\"><span class=\"toc_number toc_depth_2\">3.1<\/span> G\u1ee3i \u00fd 4 \u0111\u1ec1 m\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1\n(d\u00f9ng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00eam kh\u00e1ch h\u00e0ng)<\/a><\/li><li><a href=\"#Bai_tap_cu_the_Khach_hang_da_lam_website_Khach_hang_dang_la_nguoi_kinh_doanh\"><span class=\"toc_number toc_depth_2\">3.2<\/span> B\u00e0i t\u1eadp c\u1ee5 th\u1ec3: Kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0m website\n(Kh\u00e1ch h\u00e0ng \u0111ang l\u00e0 ng\u01b0\u1eddi kinh doanh)<\/a><\/li><\/ul><\/li><li><a href=\"#4_Tai_tai_lieu_chi_tiet\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. T\u1ea3i t\u00e0i li\u1ec7u chi ti\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Xac_dinh_chan_dung_khach_hang_tiem_nang\"><span id=\"1-xac-dinh-chan-dung-khach-hang-tiem-nang\">1. X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/span><\/h2>\n<h3><span id=\"Goi_y_6_de_muc_de_xac_dinh_chan_dung_khach_hang\"><span id=\"goi-y-6-de-muc-de-xac-dinh-chan-dung-khach-hang\">G\u1ee3i \u00fd 6 \u0111\u1ec1 m\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/span><\/h3>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u1ed9 tu\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u1edbi t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh n\u01a1i ch\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh ngh\u1ec1 nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ol>\n<h3><span id=\"Cach_de_dinh_chan_dung_khach_hang\"><span id=\"cach-de-dinh-chan-dung-khach-hang\">C\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/span><\/h3>\n<ul>\n<li>B\u01b0\u1edbc 1: Hi\u1ec3u r\u00f5 v\u1ec1 6 \u0111\u1ec1 m\u1ee5c<\/li>\n<li>B\u01b0\u1edbc 2: T\u1ef1 \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u00ec sao<\/li>\n<li>B\u01b0\u1edbc 3: Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi<\/li>\n<li>B\u01b0\u1edbc 4: \u0110\u00fac k\u1ebft l\u1ea1i c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 \u0111\u01b0a ra x\u00e1c \u0111\u1ecbnh \u0111\u00fang<\/li>\n<\/ul>\n<h3><span id=\"Cac_cau_hoi_goi_y\"><span id=\"cac-cau-hoi-goi-y\">C\u00e1c c\u00e2u h\u1ecfi g\u1ee3i \u00fd<\/span><\/span><\/h3>\n<p><i>Ai s\u1ebd l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/i><\/p>\n<p><i>Ai s\u1ebd mua h\u00e0ng c\u1ee7a m\u00ecnh?<\/i><\/p>\n<p><i>Kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i bao nhi\u00eau th\u00ec hay mua h\u00e0ng?<\/i><\/p>\n<p><i>Kh\u00e1ch h\u00e0ng l\u00e0m ng\u00e0nh ngh\u1ec1 g\u00ec th\u00ec mua h\u00e0ng?<\/i><\/p>\n<p><i>Ngo\u00e0i mua\u00a0<\/i><i>s\u1ea3n<\/i>\u00a0<i>ph\u1ea9m<\/i>\u00a0<i>c\u1ee7a<\/i>\u00a0<i>m\u00ecnh<\/i>\u00a0<i>h\u1ecd c\u00f2n mua g\u00ec n\u1eefa kh\u00f4ng?<\/i><\/p>\n<p><i>Th\u1eddi \u0111i\u1ec3m m\u00e0 h\u1ecd mua h\u00e0ng l\u00e0 khi n\u00e0o?<\/i><\/p>\n<p><i>Kh\u00e1ch h\u00e0ng l\u00e0 n\u1eef hay nam th\u00ec mua h\u00e0ng?<\/i><\/p>\n<p><i>Ai s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean?<\/i><\/p>\n<p><i>Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang \u1edf \u0111\u00e2u?<\/i><\/p>\n<p><i>Kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u1ecd th\u00edch g\u00ec nh\u1ec9?<\/i><\/p>\n<p><i>H\u1ecd hay mua h\u00e0ng qua k\u00eanh n\u00e0o ta?<\/i><\/p>\n<p><i>H\u1ecd l\u00e0 ng\u01b0\u1eddi gi\u00e0u, ngh\u00e8o hay nh\u01b0 th\u1ebf n\u00e0o nh\u1ec9?<\/i><\/p>\n<h3><span id=\"Bai_tap_thuc_hanh_Kinh_doanh_do_an_vat\"><span id=\"bai-tap-thuc-hanh-kinh-doanh-do-an-vat\">B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh: Kinh doanh \u0111\u1ed3 \u0103n v\u1eb7t<\/span><\/span><\/h3>\n<ul>\n<li><b>\u0110\u1ed9 tu\u1ed5i\u00a0<\/b>c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau: 16 \u2013 28 (kho\u1ea3ng kho\u1ea3ng \u0111\u00f3, t\u00f4i s\u1ebd l\u1ea5y khung tu\u1ed5i nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng ho\u1eb7c c\u00f3 h\u00e0nh vi s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t).<\/li>\n<li><b>Gi\u1edbi t\u00ednh\u00a0<\/b>c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec: Ch\u1eafc h\u1eb3n l\u00e0 n\u1eef r\u1ed3i, nh\u01b0ng kh\u00f4ng v\u00ec th\u1ebf m\u00e0 nam l\u1ea1i kh\u00f4ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng nha, t\u1ec9 l\u1ec7 theo t\u00f4i ngh\u0129 \u0111\u00f3 l\u00e0 80% n\u1eef \u2013 20% nam (t\u00f4i c\u0169ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi hay \u0103n v\u1eb7t :v ).<\/li>\n<li><b>H\u1ecd s\u1ed1ng \u1edf \u0111\u00e2u \u1ea5y nh\u1ec9:<\/b>\u00a0\u1edf HCM ch\u1ee9 \u0111\u00e2u n\u1eefa, m\u00ecnh b\u00e1n \u1edf HCM m\u00e0, nh\u01b0ng g\u1ee3i \u00fd th\u00eam l\u00e0 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ra c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf t\u1ec9nh n\u1ebfu c\u00f3 ship\u2026(g\u1ee3i \u00fd video t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng quanh c\u1eeda h\u00e0ng:\u00a0<a href=\"http:\/\/bit.ly\/2LTuuAl\" target=\"_blank\" rel=\"noopener\">http:\/\/bit.ly\/2LTuuAl<\/a>\u00a0).<\/li>\n<li><b>H\u1ecd l\u00e0m ngh\u1ec1 g\u00ec ta:\u00a0<\/b>\u0111\u1ed9 tu\u1ed5i kho\u1ea3ng \u0111\u00f3 th\u00ec t\u1eadp trung: h\u1ecdc sinh, sinh vi\u00ean, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng c\u00e1c b\u1ea1n nha.<\/li>\n<li><b>H\u1ecd th\u00edch c\u00e1i g\u00ec nh\u1ec9:\u00a0<\/b>t\u1ea5t nhi\u00ean l\u00e0 th\u00edch \u0103n u\u1ed1ng r\u1ed3i, \u0111\u1ed3 \u0103n v\u1eb7t, mua s\u1eafm, th\u1eddi trang\u2026 \u0111\u00f3 l\u00e0 nh\u1eefng s\u1edf th\u00edch chung chung. C\u00f2n n\u00f3i v\u1ec1 th\u00edch g\u00ec ch\u1eafc nhi\u1ec1u l\u1eafm lu\u00f4n.<\/li>\n<li><b>H\u1ecd c\u00f3 h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0o:\u00a0<\/b>h\u1ecdc sinh, sinh vi\u00ean th\u00ec h\u00e0nh vi s\u1ebd h\u01a1i kh\u00e1c d\u00e2n v\u0103n ph\u00f2ng, nh\u01b0ng h\u1ecd c\u00f3 \u0111i\u1ec3m chung l\u00e0 th\u00edch \u0103n v\u1eb7t, v\u00ec th\u1ebf h\u1ecd c\u00f3 h\u00e0nh vi xem, th\u00edch c\u00e1c trang v\u1ec1 \u0111\u1ed3 \u0103n, reiview\u2026n\u00f3i chung l\u00e0 li\u00ean quan \u0111\u1ebfn \u0103n u\u1ed1ng, \u0103n m\u1eb7c nha.<\/li>\n<\/ul>\n<h2><span id=\"2_Xac_dinh_so_thich_hanh_vi_cua_khach_hang_tren_mang_xa_hoi\"><span id=\"2-xac-dinh-so-thich-hanh-vi-cua-khach-hang-tren-mang-xa-hoi\">2. X\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/span><\/h2>\n<h3><span id=\"Goi_y_4_de_muc_de_xac_dinh_hanh_vi_cua_khach_hang\"><span id=\"goi-y-4-de-muc-de-xac-dinh-hanh-vi-cua-khach-hang\">G\u1ee3i \u00fd 4 \u0111\u1ec1 m\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/span><\/h3>\n<ul>\n<li>Ph\u00e2n t\u00edch t\u1ec7p kh\u00e1ch d\u1ef1a v\u00e0o \u0111\u1ed9 tu\u1ed5i<\/li>\n<li>Ph\u00e2n t\u00edch t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m, m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1<\/li>\n<li>\u0110\u1eb7t m\u00ecnh l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u1ecd h\u01a1n<\/li>\n<li>\u0110\u01b0a ra c\u00e2u k\u1ebft lu\u1eadn \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i<\/li>\n<\/ul>\n<h3><span id=\"Cac_cau_hoi_goi_y_de_xac_dinh_hanh_vi\"><span id=\"cac-cau-hoi-goi-y-de-xac-dinh-hanh-vi\">C\u00e1c c\u00e2u h\u1ecfi g\u1ee3i \u00fd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi<\/span><\/span><\/h3>\n<p><i>Kh\u00e1ch h\u00e0ng m\u00ecnh l\u00e0 ai th\u1ebf nh\u1ec9?<\/i><\/p>\n<p><i>Kh\u00e1ch h\u00e0ng m\u00ecnh h\u1ecd l\u00e0m ng\u00e0nh ngh\u1ec1 g\u00ec?<\/i><\/p>\n<p><i>Nh\u1eefng n\u01a1i n\u00e0o c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm h\u1ecd nh\u1ec9?<\/i><\/p>\n<p><i>H\u1ecd c\u1ea7n nh\u1eefng c\u00e1i g\u00ec nh\u1ec9?<\/i><\/p>\n<p><i>\u0110i\u1ec1u h\u1ecd mu\u1ed1n bi\u1ebft, hay h\u1ecd quan t\u00e2m t\u1edbi g\u00ec?<\/i><\/p>\n<p><i>C\u00f3 ch\u1ed7 n\u00e0o m\u00e0 t\u1eadp trung nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng nh\u1ec9?<\/i><\/p>\n<p><i>H\u1ecd t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u g\u00ec?<\/i><\/p>\n<p><i>H\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec?<\/i><\/p>\n<p><i>L\u00e0m sao \u0111\u1ec3 t\u00ecm ki\u1ebfm h\u1ecd<\/i><i>?<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>c\u00f3<\/i><i>\u00a0hay\u00a0<\/i><i>mua<\/i>\u00a0<i>h\u00e0ng<\/i><i>\u00a0\u1edf\u00a0<\/i><i>tr\u00ean<\/i>\u00a0<i>n\u00e0y<\/i>\u00a0<i>kh\u00f4ng<\/i>\u00a0<i>nh\u1ec9<\/i><i>?<\/i><\/p>\n<p><i>H\u1ecd<\/i><i>\u00a0hay t<\/i><i>\u01b0<\/i><i>\u01a1ng<\/i>\u00a0<i>t\u00e1c<\/i><i>,\u00a0<\/i><i>th\u00edch<\/i><i>\u00a0hay\u00a0<\/i><i>checkin<\/i><i>\u00a0\u1edf\u00a0<\/i><i>\u0111\u00e2u<\/i><i>\u00a0ta?<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th<\/i><i>\u01b0<\/i><i>\u1eddng<\/i>\u00a0<i>mua<\/i>\u00a0<i>h\u00e0ng<\/i><i>\u00a0\u1edf\u00a0<\/i><i>\u0111\u00e2y<\/i>\u00a0<i>kh\u00f4ng<\/i><i>? Xu h<\/i><i>\u01b0<\/i><i>\u1edbng<\/i>\u00a0<i>nh\u01b0<\/i>\u00a0<i>th\u1ebf<\/i>\u00a0<i>n\u00e0o<\/i>\u00a0<i>nh\u1ec9<\/i><i>?<\/i><\/p>\n<h3><span id=\"Bai_tap_thuc_hanh_Khach_hang_cua_Dich_Vu_Facebook_la_ai\"><span id=\"bai-tap-thuc-hanh-khach-hang-cua-dich-vu-facebook-la-ai\">B\u00e0i t\u1eadp th\u1ef1c h\u00e0nh: Kh\u00e1ch h\u00e0ng c\u1ee7a \u201cD\u1ecbch V\u1ee5 Facebook\u201d l\u00e0 ai?<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ol>\n<li><b>Ph\u00e1t sinh\u00a0<\/b>t\u1eeb nhu c\u1ea7u m\u00e0 ra kh\u00e1ch h\u00e0ng, v\u00ec th\u1ebf \u0111\u01a1n gi\u1ea3n th\u00f4i ai c\u00f3 nhu c\u1ea7u th\u00ec ng\u01b0\u1eddi \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1c h\u00e0ng c\u1ee7a m\u00ecnh. Ch\u00fang ta hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 bao nhi\u00eau lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n nh\u1ec9 c\u00e1c b\u1ea1n ? ai tr\u1ea3 l\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0 kh\u00f4ng thu\u1ed9c b\u00e0i c\u0169 nh\u00e9.<\/li>\n<li><b>X\u00e1c<\/b>\u00a0<b>\u0111\u1ecbnh<\/b>\u00a0<b>h\u00e0nh<\/b><b>\u00a0vi\u00a0<\/b><b>c\u1ee7a<\/b>\u00a0<b>kh\u00e1ch<\/b>\u00a0<b>h\u00e0ng<\/b><b>:\u00a0<\/b>khi h\u1ecd c\u00f3 nhu c\u1ea7u th\u00ec h\u1ecd \u0111i t\u00ecm \u1edf \u0111\u00e2u, h\u1ecd li\u00ean h\u1ec7 ai, k\u00eanh h\u1ecd t\u00ecm l\u00e0 k\u00eanh n\u00e0o?<\/li>\n<li><b>X\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd:\u00a0<\/b>th\u01b0\u1eddng th\u00ec ch\u1ee7 shop, m\u1eb9 b\u1ec9m, ca s\u1ef9, ngh\u1ec7 s\u1ef9 h\u1ecd tr\u01b0\u1eddng c\u00f3 khai b\u00e1o tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc: l\u00e0m g\u00ec, \u1edf \u0111\u00e2u, qu\u1ea3n l\u00fd g\u00ec, c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i\u2026 t\u1eeb \u0111\u00f3 \u1ee9ng d\u1ee5ng Graph Search \u0111\u1ec3 t\u00ecm h\u1ecd th\u00f4i: c\u00e1c t\u1eeb kho\u00e1 g\u1ee3i \u00fd: Ch\u1ee7 Shop, Qu\u1ea3n l\u00fd, manager, M\u1ef9 ph\u1ea9m, th\u1eddi trang, \u0111\u1ea1i l\u00fd, s\u1ec9 l\u1ebb, c\u1eeda h\u00e0ng, store\u2026h\u01a1i kh\u00f3 nh\u01b0ng t\u00ecm hi\u1ec3u \u0111i nh\u00e9, r\u1ea5t th\u00fa v\u1ecb n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch d\u00f9ng Graph Search, s\u1eafp t\u1edbi t\u00f4i c\u00f3 kho\u00e1 h\u1ecdc mi\u1ec5n ph\u00ed t\u1eeb A \u0111\u1ebfn Z v\u1ec1 Simple Graph v\u00e0 \u1ee9ng d\u1ee5ng. H\u00e3y truy c\u1eadp\u00a0<a href=\"http:\/\/atpacademy.vn\/\" target=\"_blank\" rel=\"noopener\">http:\/\/atpacademy.vn<\/a>\u00a0\u0111\u1ec3 c\u1eadp nh\u1eadt m\u1ed7i ng\u00e0y c\u00e1c kho\u00e1 h\u1ecdc mi\u1ec5n ph\u00ed ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb ATP nh\u00e9.<\/li>\n<li><b>H\u1ecd th\u01b0\u1eddng \u1edf \u0111\u00e2u tr\u00ean Facebook:\u00a0<\/b>ng\u01b0\u1eddi kinh doanh, ch\u1ee7 shop, m\u1eb9 b\u1ec9m h\u1ecd th\u01b0\u1eddng \u1edf c\u00e1c group c\u00f3 ch\u1ee9a c\u00e1 t\u1eeb kho\u00e1: c\u1ed9ng \u0111\u1ed3ng, digital marketing, marketing online, m\u1eb9 b\u1ec9m, marketing, kinh doanh, kh\u1edfi nghi\u1ec7p, content marketing, isocial, agengy, freelance\u2026 h\u00e3y search c\u00e1c t\u1eeb kho\u00e1 \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 danh s\u00e1ch cac nh\u00f3m, c\u1ed9ng \u0111\u1ed3ng n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u1edf \u0111\u00f3\u2026<\/li>\n<li><b>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng h\u1ecd c\u1ea7n g\u00ec:\u00a0<\/b>t\u1ea5t t\u1ea7n t\u1eadt m\u1ecdi th\u1ee9 m\u00e0 D\u1ecbch V\u1ee5 Facebook cung c\u1ea5p ho\u1eb7c h\u1ed7 tr\u1ee3, h\u1ecd c\u1ea7n gi\u1ea3i ph\u00e1p, h\u1ecd c\u1ea7n nh\u1eefng th\u1ee9 gi\u00fap \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/li>\n<\/ol>\n<h2><span id=\"3_Xac_dinh_tep_khach_hang_tuong_tu_cua_san_pham\"><span id=\"3-xac-dinh-tep-khach-hang-tuong-tu-cua-san-pham\">3. X\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m<\/span><\/span><\/h2>\n<h3><span id=\"Goi_y_4_de_muc_de_xac_dinh_tep_khach_hang_tuong_tu_dung_de_mo_rong_them_khach_hang\"><span id=\"goi-y-4-de-muc-de-xac-dinh-tep-khach-hang-tuong-tu-dung-de-mo-rong-them-khach-hang\">G\u1ee3i \u00fd 4 \u0111\u1ec1 m\u1ee5c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1<br \/>\n(d\u00f9ng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u00eam kh\u00e1ch h\u00e0ng)<\/span><\/span><\/h3>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng (M\u1ee5c I)<\/li>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 h\u00e0ng vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng (M\u1ee5c II)<\/li>\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng t\u1ec7p kh\u00e1ch h\u00e0ng<\/li>\n<li>D\u00f9ng c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00eam (Audience Insights)<\/li>\n<\/ul>\n<h3><span id=\"Bai_tap_cu_the_Khach_hang_da_lam_website_Khach_hang_dang_la_nguoi_kinh_doanh\"><span id=\"bai-tap-cu-the-khach-hang-da-lam-website-khach-hang-dang-la-nguoi-kinh-doanh\">B\u00e0i t\u1eadp c\u1ee5 th\u1ec3: Kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u00e0m website<br \/>\n(Kh\u00e1ch h\u00e0ng \u0111ang l\u00e0 ng\u01b0\u1eddi kinh doanh)<\/span><\/span><\/h3>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>d\u1ecbch<\/i>\u00a0<i>v\u1ee5<\/i><i>: hosting, domain.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>h\u1ec7<\/i>\u00a0<i>th\u1ed1ng<\/i><i>\u00a0CRM.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>ph\u1ea7n<\/i>\u00a0<i>m\u1ec1m<\/i><i>\u00a0Marketing.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>d\u1ecbch<\/i>\u00a0<i>v\u1ee5<\/i><i>\u00a0Digital Marketing.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>gi\u1ea3i<\/i>\u00a0<i>ph\u00e1p<\/i>\u00a0<i>t\u00ecm<\/i>\u00a0<i>ki\u1ebfm<\/i>\u00a0<i>kh\u00e1ch<\/i>\u00a0<i>h\u00e0ng<\/i>\u00a0<i>\u0111a<\/i>\u00a0<i>k\u00eanh<\/i><i>.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>d\u1ecbch<\/i>\u00a0<i>v\u1ee5<\/i><i>\u00a0design.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>gi\u1ea3i<\/i>\u00a0<i>ph\u00e1p<\/i><i>\u00a0SMS.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>gi\u1ea3i<\/i>\u00a0<i>ph\u00e1p<\/i>\u00a0<i>CSKH<\/i><i>.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>h\u1ecdc<\/i>\u00a0<i>kho\u00e1<\/i>\u00a0<i>h\u1ecdc<\/i><i>\u00a0online.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>v\u1ec1<\/i>\u00a0<i>v\u0103n<\/i>\u00a0<i>ph\u00f2ng<\/i><i>.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i>\u00a0<i>c\u00e1c<\/i>\u00a0<i>d\u1ecbch<\/i>\u00a0<i>v\u1ee5<\/i>\u00a0<i>tuy\u1ec3n<\/i>\u00a0<i>d\u1ee5ng<\/i><i>.<\/i><\/p>\n<p><i>H\u1ecd<\/i>\u00a0<i>ho\u00e0n<\/i>\u00a0<i>to\u00e0n<\/i>\u00a0<i>c\u00f3<\/i>\u00a0<i>th\u1ec3<\/i>\u00a0<i>s\u1eed<\/i>\u00a0<i>d\u1ee5ng<\/i><i>\u2026\u00a0<\/i><i>b\u1ea1n<\/i>\u00a0<i>\u0111i\u1ec1n<\/i>\u00a0<i>th\u00eam<\/i>\u00a0<i>nh\u00e9<\/i><i>.<\/i><\/p>\n<h2><span id=\"4_Tai_tai_lieu_chi_tiet\"><span id=\"4-tai-tai-lieu-chi-tiet\">4. T\u1ea3i t\u00e0i li\u1ec7u chi ti\u1ebft<\/span><\/span><\/h2>\n<p>C\u1ea3m \u01a1n c\u00e1c b\u1ea1n \u0111\u00e3 tham kh\u1ea3o nh\u1eefng chia s\u1ebd t\u1eeb ATP Software, h\u00e3y \u0111\u00f3n \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft m\u1edbi v\u00e0 t\u00e0i li\u1ec7u hay n\u1eefa nh\u00e9. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n<p style=\"text-align: right;\"><strong>Nh\u01b0 Qu\u1ef3nh ATPSOFTWARE- Ngu\u1ed3n ATPSOFTWARE<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh ch\u1eafc h\u1eb3n v\u1ea5n \u0111\u1ec1 \u0111\u1ea7u ti\u00ean khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u00f3 ch\u00ednh l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh target c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. H\u00f4m nay trong b\u00e0i vi\u1ebft n\u00e0y t\u00f4i s\u1ebd gi\u00fap b\u1ea1n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46],"tags":[770,769,772,775,774,773,771],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1453"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1453"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1454"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}