{"id":1061,"date":"2019-02-28T10:27:48","date_gmt":"2019-02-28T03:27:48","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1061"},"modified":"2019-02-28T10:27:48","modified_gmt":"2019-02-28T03:27:48","slug":"kinh-nghiem-thuc-chien-toi-uu-chien-dich-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/kinh-nghiem-thuc-chien-toi-uu-chien-dich-quang-cao-facebook\/","title":{"rendered":"Kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_CHIEN_THUAT_TARGET\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. CHI\u1ebeN THU\u1eacT TARGET<\/a><\/li><li><a href=\"#2_CHIEN_THUAT_HINH_ANH_VA_NOI_DUNG\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. CHI\u1ebeN THU\u1eacT H\u00ccNH \u1ea2NH V\u00c0 N\u1ed8I DUNG<\/a><ul><li><a href=\"#HINH_ANH\"><span class=\"toc_number toc_depth_2\">2.1<\/span> H\u00ccNH \u1ea2NH<\/a><\/li><li><a href=\"#NOI_DUNG\"><span class=\"toc_number toc_depth_2\">2.2<\/span> N\u1ed8I DUNG<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_CHIEN_THUAT_TARGET\"><span id=\"1-chien-thuat-target\">1. CHI\u1ebeN THU\u1eacT TARGET<\/span><\/span><\/h2>\n<ul>\n<li>N\u1ebfu ng\u00e0nh h\u00e0ng kh\u00f4ng qu\u00e1 \u0111\u1eb7c th\u00f9, th\u00ec n\u00ean ch\u1ea1y r\u1ed9ng ( ch\u1ec9 target tu\u1ed5i, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 gi\u1edbi t\u00ednh ).<\/li>\n<li>Kh\u00f4ng n\u00ean ch\u1ea1y s\u1edf th\u00edch v\u00ec : facebook qu\u00e9t theo h\u00e0nh vi c\u1ee7a m\u00ecnh l\u00e0 ch\u00ednh, n\u00ean nhi\u1ec1u khi s\u1ebd kh\u00f4ng chu\u1ea9n. V\u00e0 c\u00e0ng nhi\u1ec1u s\u1edf th\u00edch, gi\u00e1 c\u00e0ng b\u1ecb \u0111\u1eaft.<\/li>\n<li>N\u1ebfu l\u00e0 m\u1eb7t h\u00e0ng chuy\u00ean m\u00f4n: b\u1ea5t \u0111\u1ed9ng s\u1ea3n, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng\u2026 th\u00ec ki\u1ebfm c\u00e1c group, fanpage c\u00f9ng l\u0129nh v\u1ef1c. X\u00e0i tool qu\u00e9t UID sau \u0111\u00f3 chuy\u1ec3n sang t\u1ec7p t\u00f9y ch\u1ec9nh \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/li>\n<li>N\u00ean ch\u1ea1y remarketing ( facebook c\u00f3 m\u1ee5c ch\u1ea1y v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c page ( like share comment inbox ) ho\u1eb7c like ho\u1eb7c comment ho\u1eb7c share ho\u1eb7c inbox). T\u00f9y theo m\u1ee5c \u0111\u00edch m\u00e0 content thu h\u00fat kh\u00e1c nhau.<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd<\/strong><\/p>\n<ul>\n<li>Theo m\u00ecnh bi\u1ebft nh\u00e0 m\u1ea1ng c\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u1eafn tin theo localtion ( v\u00ed d\u1ee5 t\u1edbi \u0110\u00e0 L\u1ea1t s\u1ebd c\u00f3 tin nh\u1eafn ch\u00e0o c\u1ee7a 1 d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3). Th\u00ec c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ec7p n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng cho ph\u00f9 h\u1ee3p nh\u00e9<\/li>\n<li>Ngo\u00e0i ra c\u00e0i tool tr\u00ean website, ch\u1ea1y ads facebook \u0111\u1ec3 m\u1ed7i khi user s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i truy c\u1eadp v\u00e0o web b\u1eb1ng 3G, 4G th\u00ec s\u1ebd thu \u0111\u01b0\u1ee3c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. T\u1eeb \u0111\u00f3 c\u00e1c b\u1ea1n remaketing, nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n nh\u01b0 n\u00e0o th\u00ec t\u00f9y c\u00e1c b\u1ea1n nh\u00e9<\/li>\n<\/ul>\n<h2><span id=\"2_CHIEN_THUAT_HINH_ANH_VA_NOI_DUNG\"><span id=\"2-chien-thuat-hinh-anh-va-noi-dung\">2. CHI\u1ebeN THU\u1eacT H\u00ccNH \u1ea2NH V\u00c0 N\u1ed8I DUNG<\/span><\/span><\/h2>\n<h3><span id=\"HINH_ANH\"><span id=\"hinh-anh\">H\u00ccNH \u1ea2NH<\/span><\/span><\/h3>\n<ul>\n<li>H\u00ecnh \u1ea3nh c\u1ea7n \u0111\u1eb9p, b\u1eaft m\u1eaft v\u00ec l\u01b0\u1edbt newfeed quy\u1ebft \u0111\u1ecbnh user c\u00f3 d\u1eebng l\u1ea1i xem qu\u1ea3ng c\u00e1o hay kh\u00f4ng l\u00e0 do h\u00ecnh \u1ea3nh quy\u1ebft \u0111\u1ecbnh.<\/li>\n<li>Google search \u201d k\u00edch th\u01b0\u1edbc \u1ea3nh qu\u1ea3ng c\u00e1o facebook\u201d \u0111\u1ec3 ch\u1ecdn cho m\u00ecnh k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh cho ph\u00f9 h\u1ee3p khi thi\u1ebft k\u1ebf. N\u1ebfu kh\u00f4ng ch\u00fa \u00fd, h\u00ecnh \u1ea3nh s\u1ebd b\u1ecb c\u1eaft v\u00e0 nh\u00ecn kh\u00f4ng \u0111\u1eb9p.<\/li>\n<li>Ch\u00fa \u00fd b\u1ecb 20% text -&gt; kh\u00f4ng ch\u00e8n nh\u00ecu ch\u1eef l\u00ean h\u00ecnh v\u00ec s\u1ebd b\u1ecb facebook h\u1ea1n ch\u1ebf l\u01b0\u1ee3t ti\u1ebfp c\u1eadn ho\u1eb7c t\u1ea1m ng\u1eebng qu\u1ea3ng c\u00e1o<\/li>\n<li>N\u1ebfu b\u00e1n h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec n\u00ean che logo ho\u1eb7c ch\u1ee5p g\u00f3c khu\u1ea5t logo, \u0111\u1ec3 facebook kh\u00f4ng qu\u00e9t v\u1ea5n \u0111\u1ec1 b\u1ea3n quy\u1ec1n.<\/li>\n<li>Kh\u00f4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh Before \u2013 After.<\/li>\n<li>Kh\u00f4ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u00f3 m\u00e0u nude ( da ), h\u1ed3ng v\u00e0 \u0111\u1ecf qu\u00e1 nhi\u1ec1u<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd<\/strong><\/p>\n<ul>\n<li>N\u1ebfu qu\u1ea3ng c\u00e1o clip ( video ) th\u00ec n\u00ean ch\u00fa \u00fd xem clip c\u00f3 b\u1ecb d\u00ednh nh\u1ea1c b\u1ea3n quy\u1ec1n hay kh\u00f4ng.<\/li>\n<li>C\u00f3 th\u1ec3 l\u00e1ch lu\u1eadt vi\u1ec7c b\u00e1n h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch live stream ho\u1eb7c quay clip s\u1ea3n ph\u1ea9m l\u1ea1i.<\/li>\n<\/ul>\n<h3><span id=\"NOI_DUNG\"><span id=\"noi-dung\">N\u1ed8I DUNG<\/span><\/span><\/h3>\n<ul>\n<li>Lu\u00f4n tu\u00e2n th\u1ee7 policy facebook. C\u00e1c l\u1ed7i hay th\u01b0\u1eddng g\u1eb7p nh\u01b0: d\u00f9ng c\u00e1c t\u1eeb tr\u1eafng da, gi\u1ea3m c\u00e2n, c\u00e1c cam k\u1ebft nh\u01b0 100% 90%, s\u1eed d\u1ee5ng shift g\u1ea1ch nh\u01b0\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/vi%E1%BA%BFt_nh%C6%B0_v%E1%BA%ADy_hastag_m%E1%BB%9Bi_%C4%91%C6%B0%E1%BB%A3c?source=feed_text&amp;story_id=1354841524633917\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\" target=\"_blank\" rel=\"noopener\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">vi\u1ebft_nh\u01b0_v\u1eady_hastag_m\u1edbi_\u0111\u01b0\u1ee3c<\/span><\/span><\/a>, hay icon qu\u00e1 nhi\u1ec1u.<\/li>\n<li>Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u1eb1m \u1edf 6 h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u00e0i vi\u1ebft. V\u00ec t\u1eeb h\u00e0ng th\u1ee9 7 n\u1ed9i dung b\u1ecb \u1ea9n \u0111i. N\u00ean theo em 6 h\u00e0ng \u0111\u1ea7u c\u1ea7n c\u00f3<br \/>\n\u2013 Ch\u1eef g\u00ec \u0111\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u00fa \u00fd, n\u00ean in hoa : SALE, KHUY\u1ebeN M\u00c3I, GI\u1ea2M GI\u00c1\u2026<br \/>\n\u2013 M\u1ed9t l\u00ed do kh\u00e1ch h\u00e0ng ph\u1ea3i mua : gi\u1ea3m gi\u00e1 c\u1ef1c s\u1ed1c, th\u1eddi gian khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n, s\u1ea3n ph\u1ea9m khuy\u1ebfn m\u00e3i c\u00f3 h\u1ea1n\u2026<br \/>\n\u2013 H\u1eadu m\u00e3i : b\u1ea3o h\u00e0nh v\u0129nh vi\u1ec5n, b\u1ea3o h\u00e0nh tr\u1ecdn \u0111\u1eddi, freeship, \u0111\u1ed5i tr\u1ea3 khi h\u00e0ng l\u1ed7i\u2026<\/li>\n<li>C\u00e1c c\u00e1ch th\u00fac \u0111\u1ea9y mua h\u00e0ng : freeship cho 50 b\u1ea1n comment \u0111\u1ea7u ti\u00ean, gi\u1ea3m gi\u00e1 cho 50 b\u1ea1n comment \u0111\u1ea7u ti\u00ean\u2026 \u00e9p kh\u00e1ch h\u00e0ng ph\u1ea3i nhanh v\u00ec s\u1ea3n ph\u1ea9m c\u00f3 h\u1ea1n ho\u1eb7c th\u1eddi gian khuy\u1ebfn m\u00e3i c\u00f3 h\u1ea1n\u2026<\/li>\n<li>C\u00e1c t\u1eeb n\u00ean c\u00f3 \u0111\u1ec3 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00ed R\u1eba : Gi\u00e1 gi\u1ea3m CH\u1ec8 C\u00d2N, gi\u00e1 CH\u1ec8 \u2026<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd<\/strong><\/p>\n<ul>\n<li>1 b\u00e0i vi\u1ebft c\u1ea7n c\u00f3 10 y\u1ebfu t\u1ed1 sau n\u00ean c\u00e1c b\u1ea1n ch\u00fa \u00fd cho \u0111\u1ea7y \u0111\u1ee7 nh\u00e9<br \/>\n\u2013 Ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<br \/>\n\u2013 Kh\u00f4ng \u0111i v\u00e0o th\u00f4ng s\u1ed1 m\u00e0 c\u00f3 \u0111o\u1ea1n PR tr\u01b0\u1edbc<br \/>\n\u2013 Th\u00f4ng s\u1ed1 s\u1ea3n ph\u1ea9m<br \/>\n\u2013 C\u1ea3m nh\u1eadn kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng<br \/>\n\u2013 Ch\u00ednh s\u00e1ch v\u1ec1 gi\u00e1<br \/>\n\u2013 Qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ho\u1eb7c mua s\u1ea3n ph\u1ea9m<br \/>\n\u2013 B\u1ea3o h\u00e0nh<br \/>\n\u2013 L\u1eddi k\u00eau g\u1ecdi mua h\u00e0ng k\u00e8m hotline<br \/>\n\u2013 Th\u00f4ng tin li\u00ean h\u1ec7<br \/>\n\u2013 B\u1ed1 c\u1ee5c b\u00e0i vi\u1ebft<\/li>\n<li>N\u1ed9i dung PR<br \/>\n\u2013 N\u00f3i v\u1ec1 l\u1ee3i \u00edch, d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m<br \/>\n\u2013 N\u1ed9i dung ng\u1eafn g\u1ecdn, c\u1eb7n k\u1ebd, x\u00fac t\u00edch<br \/>\n\u2013 N\u00eau l\u00ed do mua s\u1ea3n ph\u1ea9m, t\u1ea1i sao ph\u1ea3i mua? C\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec khi mua.<br \/>\n\u2013 S\u1eed d\u1ee5ng ng\u00f4n t\u1eeb c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc<\/li>\n<li>M\u1eb9o khi b\u00e1n s\u1ea3n ph\u1ea9m, \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng n\u00e0o hay k\u00ec k\u00e8o, \u00e1p d\u1ee5ng kh\u00e1ch s\u1ebd kh\u00f4ng tr\u1ea3 gi\u00e1 \u0111\u01b0\u1ee3c:<br \/>\n\u2013 Gi\u1ea3m gi\u00e1 theo th\u1eddi gian<br \/>\n\u2013 B\u00e1n theo combo<br \/>\n\u2013 Qu\u00e0 t\u1eb7ng<br \/>\n\u2013 Ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh<\/li>\n<\/ul>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00f4ng \u201cth\u00e0nh c\u00f4ng\u201d th\u01b0\u1eddng g\u1ed3m c\u00e1c l\u00ed do sau : content ( text + image ), target, PRICE. Nh\u00ecu b\u1ea1n ch\u1ec9 ch\u00fa \u00fd content v\u00e0 target. Nh\u01b0ng y\u1ebfu t\u1ed1 gi\u00e1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn, n\u1ebfu gi\u00e1 kh\u00e1 cao c\u0169ng s\u1ebd r\u1ea5t kh\u00f3 ra \u0111\u01b0\u1ee3c \u0111\u01a1n.<\/p>\n<p>Khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng page c\u1ed9ng \u0111\u1ed3ng v\u00ec c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m gi\u00e1 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m xu\u1ed1ng, n\u1ebfu t\u1ef1 build \u0111\u01b0\u1ee3c th\u00ec qu\u00e1 t\u1ed1t, kh\u00f4ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u00ean nh\u1eefng page ho\u1eb7c nh\u1eefng group c\u00f3 s\u1eb5n \u0111\u1ec3 d\u1ef1a v\u00e0o \u0111\u00f3 b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: right;\"><strong>Nh\u01b0 Qu\u1ef3nh ATPSOFTWARE- <a href=\"https:\/\/atpsoftware.vn\/kinh-nghiem-thuc-chien-toi-uu-chien-dich-quang-cao-facebook.html#1-chien-thuat-target\" target=\"_blank\" rel=\"noopener\">Ngu\u1ed3n ATPSOFTWARE\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ee5c l\u1ee5c1 1. CHI\u1ebeN THU\u1eacT TARGET2 2. CHI\u1ebeN THU\u1eacT H\u00ccNH \u1ea2NH V\u00c0 N\u1ed8I DUNG2.1 H\u00ccNH \u1ea2NH2.2 N\u1ed8I DUNG 1. CHI\u1ebeN THU\u1eacT TARGET N\u1ebfu ng\u00e0nh h\u00e0ng kh\u00f4ng qu\u00e1 \u0111\u1eb7c th\u00f9, th\u00ec n\u00ean ch\u1ea1y r\u1ed9ng ( ch\u1ec9 target tu\u1ed5i, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 gi\u1edbi t\u00ednh ). Kh\u00f4ng n\u00ean ch\u1ea1y s\u1edf th\u00edch v\u00ec : facebook qu\u00e9t theo h\u00e0nh vi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[486,487,491,488,490,489],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1061"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1062"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}