{"id":1052,"date":"2019-02-28T10:16:59","date_gmt":"2019-02-28T03:16:59","guid":{"rendered":"https:\/\/sum.vn\/blog\/?p=1052"},"modified":"2019-02-28T10:16:59","modified_gmt":"2019-02-28T03:16:59","slug":"cach-tim-va-su-dung-tep-target-rong-hieu-qua","status":"publish","type":"post","link":"https:\/\/sum.vn\/blog\/cach-tim-va-su-dung-tep-target-rong-hieu-qua\/","title":{"rendered":"C\u00e1ch t\u00ecm v\u00e0 s\u1eed d\u1ee5ng t\u1ec7p TARGET R\u1ed8NG hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p>G\u1ea7n \u0111\u00e2y, m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c anh b\u1ea1n t\u1ef1 kinh doanh xin gi\u00fap \u0111\u1ee1 v\u1ec1 qu\u1ea3ng c\u00e1o Facebook. Anh \u1ea5y c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169 kh\u00e1 \u1ed5n \u0111\u1ecbnh, nh\u01b0ng v\u00ec m\u1ee5c ti\u00eau doanh s\u1ed1 cao h\u01a1n, anh ta c\u1ea7n ph\u1ea3i t\u00ecm ra nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c anh \u1ea5y ph\u1ea3i m\u1edf r\u1ed9ng t\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m, team c\u1ee7a anh \u0111\u00e3 m\u1ea5t h\u01a1n 100 ngh\u00ecn\/data cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u00e0nh h\u01a1n 200 ngh\u00ecn. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0y, anh ta h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f2n ch\u00fat l\u1ee3i nhu\u1eadn n\u00e0o. V\u00e0 nguy\u00ean nh\u00e2n th\u00ec gi\u1ed1ng h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p m\u00ecnh g\u1eb7p ph\u1ea3i tr\u01b0\u1edbc \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a anh \u1ea5y \u0111\u1eaft v\u00ec ngh\u00e8o n\u00e0n nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a anh c\u00f3 1, 2 target v\u00e0 \u0111i\u1ec1u duy nh\u1ea5t anh l\u00e0m l\u00e0 ch\u1edd \u0111\u1ee3i cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u b\u00ecnh lu\u1eadn, kh\u00f4ng g\u00ec h\u01a1n, t\u1ea5t nhi\u00ean l\u00e0 hi\u1ec7u qu\u1ea3 th\u00ec th\u1ea3m h\u1ea1i. H\u00f4m sau, m\u00ecnh g\u1eedi anh ta m\u1ed9t m\u1ea9u email ch\u1ee9a g\u1ee3i \u00fd \u0111\u1ec3 anh \u1ea5y c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi. Tu\u1ea7n sau \u0111\u00f3 anh \u1ea5y b\u00e1o v\u1edbi em v\u1ec1 nh\u1eefng t\u00edn hi\u1ec7u \u0111\u00e1ng m\u1eebng t\u1eeb qu\u1ea3ng c\u00e1o c\u1ee7a anh ta.<\/p>\n<p>V\u1eady c\u00f3 g\u00ec trong email \u0111\u00f3, m\u00ecnh \u0111\u00e3 vi\u1ebft g\u00ec \u0111\u1ec3 gi\u00fap anh ta c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi chi ph\u00ed r\u1ebb h\u01a1n m\u1ed9t n\u1eeda th\u00ec c\u00e1c b\u1ea1n s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u qua 4 b\u01b0\u1edbc sau \u0111\u00e2y nh\u00e9. Nh\u01b0ng tr\u01b0\u1edbc khi k\u00e9o xu\u1ed1ng \u0111\u1ecdc ph\u1ea7n d\u01b0\u1edbi th\u00ec c\u00e1c b\u1ea1n ch\u00fa \u00fd \u0111i\u1ec1u n\u00e0y gi\u00fap m\u00ecnh<\/p>\n<ul>\n<li>B\u00e0i vi\u1ebft s\u1ebd KH\u00d4NG N\u00d3I v\u1ec1 nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng hi\u1ec7u qu\u1ea3 m\u00e0 s\u1ebd cung c\u1ea5p cho c\u00e1c b\u00e1c CH\u1ec8 D\u1eaaN \u0111\u1ec3 t\u00ecm ra nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng hi\u1ec7u qu\u1ea3 cho t\u1eebng l\u0129nh v\u1ef1c, t\u1eebng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/li>\n<li>B\u00e0i vi\u1ebft s\u1ebd KH\u00d4NG gi\u00fap c\u00e1c b\u00e1c t\u00ecm ra nh\u1eefng kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed r\u1ebb m\u00e0 s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed R\u1eba H\u01a0N nhi\u1ec1u l\u1ea7n, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng<\/li>\n<\/ul>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Len_danh_sach_target_theo_so_thich_hanh_vi\"><span class=\"toc_number toc_depth_1\">1<\/span> 1. L\u00ean danh s\u00e1ch target theo s\u1edf th\u00edch, h\u00e0nh vi<\/a><ul><li><a href=\"#Target_so_thich_nganh_hang\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Target s\u1edf th\u00edch ng\u00e0nh h\u00e0ng<\/a><\/li><li><a href=\"#Target_so_thich_doi_thu\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Target s\u1edf th\u00edch \u0111\u1ed1i th\u1ee7<\/a><\/li><li><a href=\"#Target_chan_dung_khach_hang\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Target ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#2_Lap_nhom_quang_cao\"><span class=\"toc_number toc_depth_1\">2<\/span> 2. L\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o<\/a><\/li><li><a href=\"#3_Thuc_hien_AB_test\"><span class=\"toc_number toc_depth_1\">3<\/span> 3. Th\u1ef1c hi\u1ec7n A\/B test<\/a><\/li><li><a href=\"#4_Theo_doi_bao_cao_va_tiep_tuc\"><span class=\"toc_number toc_depth_1\">4<\/span> 4. Theo d\u00f5i b\u00e1o c\u00e1o v\u00e0 ti\u1ebfp t\u1ee5c<\/a><\/li><li><a href=\"#5_Loi_ket\"><span class=\"toc_number toc_depth_1\">5<\/span> 5. L\u1eddi k\u1ebft<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Len_danh_sach_target_theo_so_thich_hanh_vi\"><span id=\"1-len-danh-sach-target-theo-so-thich-hanh-vi\">1. L\u00ean danh s\u00e1ch target theo s\u1edf th\u00edch, h\u00e0nh vi<\/span><\/span><\/h2>\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u01b0\u1edbc n\u00e0y l\u00e0 gi\u00fap c\u00e1c b\u1ea1n c\u00f3 m\u1ed9t danh s\u00e1ch nh\u1eefng target. Ch\u00fang ta b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111i\u1ec1u c\u0103n b\u1ea3n m\u00e0 ai kinh doanh \u201cT\u00e2m huy\u1ebft\u201d \u0111\u1ec1u hi\u1ec3u v\u00e0 c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u. \u0110\u00f3 l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111ang s\u1eb5n s\u00e0ng c\u01b0\u1edbp \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi ti\u00eau bi\u1ec3u \u0111\u1ec3 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 \u201ct\u00e2m huy\u1ebft\u201d c\u1ee7a m\u00ecnh v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00e1c b\u1ea1n kinh doanh c\u0169ng nh\u01b0 l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t danh s\u00e1ch target d\u00e0i d\u1eb1ng d\u1eb7c:<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thu\u1ed9c ng\u00e0nh h\u00e0ng n\u00e0o?<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai? B\u1ea1n c\u00f3 th\u1ec3 v\u1ebd ra ch\u00e2n dung kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n ph\u1ee5c v\u1ee5 kh\u00f4ng?<\/li>\n<li>H\u1ecd bao tu\u1ed5i? \u1ede \u0111\u00e2u? Thu nh\u1eadp ra sao? Ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>M\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd l\u00e0 g\u00ec ? H\u1ecd th\u01b0\u1eddng truy c\u1eadp v\u00e0o trang n\u00e0o? S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o?<\/li>\n<li>B\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi ai? Nh\u1eefng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 c\u00f9ng kh\u00e1ch h\u00e0ng nh\u01b0 b\u1ea1n?\u2026<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-1053 aligncenter\" src=\"https:\/\/sum.vn\/blog\/wp-content\/uploads\/2019\/02\/cach-tim-va-su-dung-tep-target-rong-hieu-qua.jpg\" alt=\"\" width=\"1200\" height=\"950\" title=\"\"><\/p>\n<p>Sau \u0111\u00f3 h\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng target s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo c\u00e1c g\u1ee3i \u00fd m\u00e0 m\u00ecnh t\u1ea1m \u0111\u1eb7t t\u00ean l\u00e0:\u00a0<em>Target s\u1edf th\u00edch ng\u00e0nh h\u00e0ng, Target s\u1edf th\u00edch \u0111\u1ed1i th\u1ee7, Target ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/em>. 3 lo\u1ea1i s\u1edf th\u00edch theo th\u1ee9 tr\u00ean \u0111\u01b0\u1ee3c c\u1ed1 \u00fd s\u1eafp x\u1ebfp theo m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng gi\u1ea3m d\u1ea7n v\u00e0 m\u1ee9c \u0111\u1ed9 phong ph\u00fa \u0111\u1ec3 th\u1ecfa s\u1ee9c \u0111\u1ed9ng n\u00e3o t\u0103ng d\u1ea7n t\u1eeb tr\u00e1i qu\u00e1 ph\u1ea3i. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<h3><span id=\"Target_so_thich_nganh_hang\"><span id=\"target-so-thich-nganh-hang\">Target s\u1edf th\u00edch ng\u00e0nh h\u00e0ng<\/span><\/span><\/h3>\n<p>Ch\u00ednh l\u00e0 s\u1edf th\u00edch c\u00e1c b\u1ea1n ph\u1ea3i ngh\u0129 ngay \u0111\u1ea7u ti\u00ean khi t\u1ea1o t\u1ec7p. Ng\u01b0\u1eddi b\u00e1n b\u1ebfp ph\u1ea3i ngh\u0129 t\u1edbi \u201cb\u1ebfp\u201d, ng\u01b0\u1eddi b\u00e1n \u201c\u0111\u1ed3ng h\u1ed3\u201d ph\u1ea3i \u0111\u01b0a \u201c\u0111\u1ed3ng h\u1ed3\u201d v\u00e0o target s\u1edf th\u00edch. Kinh doanh trong ng\u00e0nh h\u00e0ng n\u00e0o l\u1ea5y ng\u00e0nh h\u00e0ng \u0111\u00f3 \u0111\u01b0a v\u00e0o Ad Manager \u0111\u1ec3 l\u00e0m s\u1edf th\u00edch m\u00e0 target. Th\u1eadm ch\u00ed b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0a ngh\u00e0nh h\u00e0ng t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft t\u1edbi ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 target. Ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1n \u201cchu\u1ed9t\u201d g\u1ed1i c\u00f3 th\u1ec3 \u0111\u01b0a s\u1edf th\u00edch \u201cm\u00e1y t\u00ednh\u201d.<\/p>\n<h3><span id=\"Target_so_thich_doi_thu\"><span id=\"target-so-thich-doi-thu\">Target s\u1edf th\u00edch \u0111\u1ed1i th\u1ee7<\/span><\/span><\/h3>\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ch\u00ednh l\u00e0 target t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ( th\u01b0\u1eddng th\u00ec nh\u1eefng fanpage \u0111\u1ea1t tr\u00ean 100.000 like m\u1edbi xu\u1ea5t hi\u1ec7n trong ph\u1ea7n target). L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng target n\u00e0y?<\/p>\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n tr\u01b0\u1edbc \u0111\u00f3, khi c\u00e1c b\u1ea1n bi\u1ebft v\u00e0 n\u1eafm r\u00f5 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng c\u00f3 nh\u1eefng danh s\u00e1ch n\u00e0y. Tin x\u1ea5u l\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang ta l\u00e0 c\u00f3 h\u1ea1n (tin x\u1ea5u) nh\u01b0ng ch\u00fang ta lu\u00f4n c\u00f3 gi\u1ea3i ph\u00e1p (tin t\u1ed1t \u0111\u00e2y), n\u00ean m\u00ecnh s\u1ebd ch\u1ec9 cho b\u1ea1n c\u00e1ch list \u0111\u01b0\u1ee3c h\u1ebft nh\u1eefng danh s\u00e1ch n\u00e0y.<\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n t\u1eeb m\u00e0n h\u00ecnh m\u00e1y t\u00ednh nh\u1edd c\u00f4ng c\u1ee5 c\u1ee7a Facebook, Google\u2026 N\u1ebfu t\u1ef1 tin l\u01b0\u1ee3ng like fanpage c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng m\u01a1 \u01b0\u1edbc v\u00e0 v\u1edbi l\u01b0\u1ee3ng \u0111\u1ee7 l\u1edbn, c\u00e1c b\u1ea1n h\u00e3y v\u00e0o c\u00f4ng c\u1ee5 \u201cTh\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng\u201d v\u00e0 xem nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u1ea1n c\u0169ng th\u00edch trang c\u1ee7a \u0111\u1ed1i th\u1ee7 n\u00e0o.C\u00e1ch th\u1ee9 2 l\u00e0 t\u00ecm ki\u1ebfm tr\u00ean thanh t\u00ecm ki\u1ebfm c\u1ee7a Facebook, h\u00e3y th\u1eed g\u00f5 ng\u00e0nh h\u00e0ng c\u1ee7a c\u00e1ch b\u1ea1n. B\u00e1n qu\u1ea7n \u00e1o th\u00ec t\u00ecm \u201cs\u1edd to\u201d \u201cb\u00e2u ti que\u201d \u201cshop\u201d\u2026 C\u00e1ch th\u1ee9 3, t\u00ecm ki\u1ebfm tr\u00ean google r\u1ed3i t\u00ecm trang fanpage c\u1ee7a trang web \u0111\u00f3. Th\u1ee9 4, n\u1ebfu b\u1ea1n c\u00f3 website ho\u1eb7c bi\u1ebft \u0111\u01b0\u1ee3c website c\u1ee7a \u0111\u1ed1i th\u1ee7 h\u00e3y g\u00f5 v\u00e0o similarweb \u0111\u1ec3 t\u00ecm nh\u1eefng trang t\u01b0\u01a1ng t\u1ef1 r\u1ed3i l\u1ea7n ra fanpage c\u1ee7a ch\u00fang.<\/p>\n<h3><span id=\"Target_chan_dung_khach_hang\"><span id=\"target-chan-dung-khach-hang\">Target ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/span><\/h3>\n<p>Kh\u00f4ng nh\u01b0 2 lo\u1ea1i target \u1edf tr\u00ean kh\u00e1 h\u1ea1n ch\u1ebf v\u1ec1 l\u01b0\u1ee3ng target th\u1eadm ch\u00ed v\u1edbi nhi\u1ec1u d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 s\u1eb5n t\u00f9y ch\u1ecdn trong target th\u00ec \u0111\u00e2y l\u00e0 lo\u1ea1i s\u1edf th\u00edch kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n. C\u00e1c b\u1ea1n \u0111\u00e3 n\u1eafm r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00ec \u0111\u00e2y l\u00e0 lo\u1ea1i s\u1edf th\u00edch nh\u1eb1m gi\u00fap c\u00e1c b\u1ea1n c\u1ed1 g\u1eafng \u0111\u01b0a qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh ph\u00e2n ph\u1ed1i t\u1edbi ng\u01b0\u1eddi d\u00f9ng gi\u1ed1ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u1ea1n nh\u1ea5t c\u00f3 th\u1ec3. H\u00e3y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:\u00a0<em>M\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ecd c\u00f3 th\u00f3i quen n\u00e0o? H\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a nh\u1eefng nh\u00e3n h\u00e0ng n\u00e0o\u2026<\/em>\u00a0C\u00e0ng hi\u1ec3u s\u00e2u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, c\u00e1c b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 target.<\/p>\n<p>Gi\u1ea3 s\u1eed nh\u01b0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c b\u1ea1n l\u00e0 n\u1eef v\u0103n ph\u00f2ng tr\u1ebb ch\u01b0a c\u00f3 gia \u0111\u00ecnh, thu nh\u1eadp lo\u1ea1i B+ (t\u1ee9c tr\u00ean 7 tri\u1ec7u), b\u1ea1n h\u00e3y ngh\u0129 xem h\u1ecd d\u00f9ng \u0111i\u1ec7n tho\u1ea1i g\u00ec, \u0111\u1ecdc b\u00e1o n\u00e0o\u2026 N\u1ebfu m\u00ecnh c\u1ea7n qu\u1ea3ng c\u00e1o cho nh\u00f3m n\u00e0y, m\u00ecnh s\u1ebd th\u1eed \u0111\u01b0a h\u00e0nh vi s\u1eed d\u1ee5ng iphone 5s tr\u1edf l\u00ean, hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o khi h\u1ecd d\u00f9ng wifi, \u0111\u1ecba ch\u1ec9 email l\u00e0 gmail\u2026 N\u00f3i chung l\u00e0 s\u1ebd c\u00f3 m\u1ed9t danh s\u00e1ch d\u00e0i v\u1edbi lo\u1ea1i target n\u00e0y v\u00e0 vi\u1ec7c c\u1ee7a c\u00e1c b\u1ea1n c\u1ee9 c\u1ed1 g\u1eafng k\u00e9o d\u00e0i c\u00e0ng d\u00e0i c\u00e0ng t\u1ed1t danh s\u00e1ch \u1ea5y.<\/p>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi m\u00ecnh h\u01b0\u1edbng d\u1eabn \u0111\u00e3 d\u1ec5 d\u00e0ng l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt b\u1ea1n s\u1ebd th\u1ea5y b\u00ed sau khi vi\u1ebft xu\u1ed1ng d\u00f2ng th\u1ee9 5, ho\u1eb7c n\u1ea3n ch\u00ed khi danh s\u00e1ch list ra \u0111\u01b0a v\u00e0o Nh\u00f3m qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng h\u1ed7 tr\u1ee3 target. \u0110\u1eebng lo, m\u00ecnh xin gi\u1edbi thi\u1ec7u cho c\u00e1c b\u1ea1n nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n<p>C\u00e1ch \u0111\u1ea7u ti\u00ean l\u00e0 truy c\u1eadp \u201cTh\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng\u201d, c\u00e1ch th\u1ee9 2 l\u00e0 d\u00f9ng nh\u1edd facebook kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o \u0111\u1ecba ch\u1ec9 sau v\u00e0 thu th\u1eadp danh s\u00e1ch target.<\/p>\n<div id=\"crayon-5a6833e43b172459843188\" class=\"crayon-syntax crayon-theme-familiar crayon-font-monaco crayon-os-pc print-yes notranslate\" data-settings=\" minimize scroll-mouseover\">\n<div class=\"crayon-plain-wrap\"><\/div>\n<div class=\"crayon-main\">\n<table class=\"crayon-table\">\n<tbody>\n<tr class=\"crayon-row\">\n<td class=\"crayon-nums \" data-settings=\"show\">\n<div class=\"crayon-nums-content\">\n<div class=\"crayon-num\" data-line=\"crayon-5a6833e43b172459843188-1\">1<\/div>\n<\/div>\n<\/td>\n<td class=\"crayon-code\">\n<div class=\"crayon-pre\">\n<div id=\"crayon-5a6833e43b172459843188-1\" class=\"crayon-line\"><span class=\"crayon-v\">https<\/span><span class=\"crayon-o\">:<\/span><span class=\"crayon-c\">\/\/www.facebook.com\/ads\/preferences\/edit\/<\/span><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2><span id=\"2_Lap_nhom_quang_cao\"><span id=\"2-lap-nhom-quang-cao\">2. L\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o<\/span><\/span><\/h2>\n<p>Sau b\u01b0\u1edbc 1 b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t danh s\u00e1ch target v\u00e0 ti\u1ebfp l\u00e0 l\u00e0 l\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n A\/B test. M\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o (hay \u0111\u1ed1i t\u01b0\u1ee3ng) l\u00e0 t\u1eadp h\u1ee3p v\u00e0 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u lo\u1ea1i target, target nh\u00e2n kh\u1ea9u h\u1ecdc (\u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba \u0111i\u1ec3m..), target s\u1edf th\u00edch, target h\u00e0nh vi.<\/p>\n<p>L\u00e0m sao \u0111\u1ec3 t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o t\u1eeb danh s\u00e1ch tr\u00ean, c\u00f3 c\u00f4ng th\u1ee9c n\u00e0o kh\u00f4ng? Xin th\u01b0a r\u1eb1ng: Kh\u00f4ng v\u00e0 tr\u1ea3 l\u1eddi r\u1eb1ng: T\u00f9y. T\u00f9y s\u1ea3n ph\u1ea9m, ng\u00e0nh h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 b\u00e1n v\u00e0 \u0111\u1ed9 \u201cnh\u1ea1y\u201d c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o l\u00fd t\u01b0\u1edfng. D\u00f9 k\u1ebft h\u1ee3p nh\u01b0 th\u1ebf h\u00e3y nh\u1edb r\u1eb1ng m\u1ee5c ti\u00eau khi t\u1ea1o nh\u00f3m qu\u1ea3ng c\u00e1o l\u00e0 t\u1ea1o ra nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o gi\u1ed1ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c b\u1ea1n nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 ch\u00fa \u00fd nh\u1eefng nguy\u00ean t\u1eafc sau \u0111\u00e2y:<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng lo\u1ea1i tr\u1eeb, ph\u00e9p h\u1ee3p ph\u00e9p giao trong qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o (h\u00e3y \u0111\u1ea3m b\u1ea3o lo\u1ea1i fan c\u1ee7a trang c\u1ee7a b\u1ea1n \u2013 v\u00ec ch\u00fang ta t\u00ecm kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng m\u1edbi m\u00e0)<\/li>\n<li>L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trong nh\u00f3m qu\u1ea3ng c\u00e1o c\u00e0ng nh\u1ecf th\u00ec gi\u00e1 qu\u1ea3ng c\u00e1o c\u00f3 xu h\u01b0\u1edbng c\u00e0ng \u0111\u1eaft v\u00ec th\u1ebf h\u00e3y lu\u00f4n ki\u1ec3m tra dung l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng tr\u00ean Nh\u00f3m qu\u1ea3ng c\u00e1o Facebook v\u00e0 \u0111\u1ea3m b\u1ea3o dung l\u01b0\u1ee3ng t\u1eeb 200.000 ng\u01b0\u1eddi tr\u1edf l\u00ean<\/li>\n<\/ul>\n<h2><span id=\"3_Thuc_hien_AB_test\"><span id=\"3-thuc-hien-ab-test\">3. Th\u1ef1c hi\u1ec7n A\/B test<\/span><\/span><\/h2>\n<p>Sau khi l\u1eadp nh\u00f3m qu\u1ea3ng c\u00e1o xong. C\u00e1c b\u1ea1n c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o \u201cr\u1ebb\u201d v\u00e0 hi\u1ec7u qu\u1ea3, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ph\u1ea3i A\/B test \u2013 t\u1ee9c l\u00e0 ch\u1ea1y nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o gi\u1ed1ng nhau cho nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1ea1o ra. Sau \u0111\u00f3 so s\u00e1nh hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh: t\u1eaft nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1eaft \u0111\u1ecf \u0111\u1ed3ng th\u1eddi t\u0103ng ti\u1ec1n cho nh\u00f3m qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ec3 t\u00ecm ra nh\u1eefng nh\u00f3m qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 t\u1ed1t, h\u00e3y ghi nh\u1edb nh\u1eefng quy t\u1eafc th\u1eed nghi\u1ec7m sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Ch\u1ea1y t\u1ea5t c\u1ea3 nh\u00f3m qu\u1ea3ng c\u00e1o trong c\u00f9ng m\u1ed9t \u0111i\u1ec1u ki\u1ec7n gi\u1ed1ng nhau: c\u00f9ng th\u1eddi gian, c\u00f9ng c\u00e1ch t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb, c\u00f9ng qu\u1ea3ng c\u00e1o<\/li>\n<li>Ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh (t\u1eaft hay t\u0103ng ti\u1ec1n) \u0111\u00fang l\u00fac, \u0111\u1eebng s\u1edbm qu\u00e1, c\u0169ng \u0111\u1eebng mu\u1ed9n qu\u00e1. Th\u01b0\u1eddng khi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u1eeb 24 \u0111\u1ebfn 48 ti\u1ebfng ho\u1eb7c ti\u1ebfp c\u1eadn t\u1eeb 1 \u0111\u1ebfn v\u00e0i ngh\u00ecn ng\u01b0\u1eddi l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh<\/li>\n<\/ul>\n<h2><span id=\"4_Theo_doi_bao_cao_va_tiep_tuc\"><span id=\"4-theo-doi-bao-cao-va-tiep-tuc\">4. Theo d\u00f5i b\u00e1o c\u00e1o v\u00e0 ti\u1ebfp t\u1ee5c<\/span><\/span><\/h2>\n<p>Khi ph\u00e1t hi\u1ec7n ra m\u1ed9t nh\u00f3m qu\u1ea3ng c\u00e1o m\u1edbi c\u1ef1c r\u1ebb, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u201cng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng\u201d. Qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng gi\u1ed1ng Google, c\u00e1c b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c theo d\u00f5i, li\u00ean t\u1ee5c t\u1ed1i \u01b0u. H\u00f4m nay qu\u1ea3ng c\u00e1o, nh\u00f3m qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c b\u1ea1n hi\u1ec7u qu\u1ea3, h\u00f4m sau c\u0169ng c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3, nh\u01b0ng v\u00e0i tu\u1ea7n sau th\u00ec kh\u00f4ng ch\u1eafc. V\u00ec v\u1eady h\u00e3y lu\u00f4n chu\u1ea9n b\u1ecb tinh th\u1ea7n cho nh\u1eefng thay \u0111\u1ed5i v\u00e0 t\u00ecm ra \u00fd t\u01b0\u1edfng nh\u00f3m qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o m\u1edbi<\/p>\n<h2><span id=\"5_Loi_ket\"><span id=\"5-loi-ket\">5. L\u1eddi k\u1ebft<\/span><\/span><\/h2>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ea9u gi\u1ea5y c\u1ee7a m\u00ecnh v\u00e0 l\u00e0m theo nh\u1eefng b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn tr\u00ean, m\u00ecnh tin ch\u1eafc c\u00e1c b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kha kh\u00e1 ti\u1ec1n c\u1ee7a v\u00e0 s\u1ee9c lao \u0111\u1ed9ng \u0111\u1ea5y. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng<\/p>\n<p style=\"text-align: right;\"><strong>Nh\u01b0 Qu\u1ef3nh ATPSOFWARE- <a href=\"https:\/\/atpsoftware.vn\/cach-tim-va-su-dung-tep-target-rong-hieu-qua.html\" target=\"_blank\" rel=\"noopener\">Ngu\u1ed3n ATPSOFTWARE\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u1ea7n \u0111\u00e2y, m\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c anh b\u1ea1n t\u1ef1 kinh doanh xin gi\u00fap \u0111\u1ee1 v\u1ec1 qu\u1ea3ng c\u00e1o Facebook. Anh \u1ea5y c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169 kh\u00e1 \u1ed5n \u0111\u1ecbnh, nh\u01b0ng v\u00ec m\u1ee5c ti\u00eau doanh s\u1ed1 cao h\u01a1n, anh ta c\u1ea7n ph\u1ea3i t\u00ecm ra nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi h\u01a1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c anh \u1ea5y ph\u1ea3i m\u1edf [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[41],"tags":[482,481,476,480,477,478,479,474,475],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1052"}],"collection":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/comments?post=1052"}],"version-history":[{"count":0,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/posts\/1052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media\/1054"}],"wp:attachment":[{"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/media?parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/categories?post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sum.vn\/blog\/wp-json\/wp\/v2\/tags?post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}