Best Betting Sites UK Top Online Bookmakers in 2025

Kwiff’s not perfect, the bet builder tool doesn’t cover as many sports as some rival betting sites and the customer service, particuarly the FAQs section, could do with improvement. BetUK’s bet £10, get a £5 free bet is a top offer for low-stakes bettors. Opt in and bet £10 or more on a football bet builder gambling sites not covered by gamstop with odds of 2/1 or greater.

Best Online Bookmakers by Sports Market

That said, banking solutions leave a lot to be desired, as do their streaming options. For this reason we’re kicking things off with a list of our favourite bookmakers. For details of promotions for existing customers see our reviews or visit or betting offers page. What makes them especially attractive is their desire to make an immediate impression.

BetVictor Bookmaker

You can also use CopyBet as a regular punter, but its innovation has made it one of the best new betting sites. In 2012, Betfair launched a fixed-odds sportsbook to complement its exchange. With casino, poker and bingo sections also available, this betting site is able to cover all your gambling needs. A dedicated team checks offers daily as well as having regular contact with bookmakers to ensure offers are up to date and we are displaying the best offers on the market. You get live streaming, the Tote Guarantee (Tote’s version of best odds guaranteed) and a decent range of racing offers. Tote stands out for this week’s horse racing at Sandown because of its unique pool betting model and its racing-focused features and promotions.

As you’ll know, the better the odds you can get when betting, the more chance you have of making a profit over the medium to long term, so this is an important advantage. Imagine that there’s a tennis match between two players, and the bookmakers think they both have an equal chance of winning. The total of all probabilities in an event must be 100%, so in this case, each player has a 50% chance of success. When you come to choose the best betting site for you, it makes sense to consider all the areas that we’ve just discussed. For the best possible experience, make sure that you only bet with a site that is properly licensed and regulated and has a reputation for being trustworthy. In addition, don’t be afraid of digging into their terms and conditions to see how player-friendly they are.

We’ve looked at odds, bonuses, ease of use, live betting, payout speed—everything that matters when you’re sticking your tenner on the line. Plus, we’ve kept an eye on what’s hot in 2025, from new apps to funky features. Coral Sports provides a comprehensive horse racing betting experience and is one of the best betting sites for horse racing in the UK. Coral offers guaranteed best odds for horse racing in the UK, with enhanced early prices and regular daily boosts. There are a variety of racing events which Coral covers, like major events at Kempton, Cheltenham and Aintree. Bet-builders are a popular betting option available at betting sites.

Then enter the amount you would like to bet and click to confirm. This made wagering at high street betting shops illegal, meaning all betting activities had to take place at horse racing tracks. The invention of the telephone in 1875 allowed on-track bookmakers to take remote bets from people across the country. Readers will benefit from using these new UK betting sites as you can usually claim a generous bonus when you first set up an account. They often have a unique selling point to help them stand out from the more established operators, and it’s always good to have the option to secure bigger odds when you place your bets. There’s a 100% welcome bonus up to £50 available at 10bet, using the promo code SPORT, and there is also a very good acca boost promotion.

However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with. Several bookmakers launch throughout the year with some being very impressive, and others not being worth your time. With the English Premier League being the biggest football league in the world, and the most popular to bet on,, we’ve put together a list of the top 5 new betting sites for Premier League betting. Known globally for its reliability, licensing, and security, bet365 offers American bettors a secure platform with consistent payouts, responsive customer support, and transparent terms and conditions. While there are dozens of licensed, trusted, and legal sportsbooks available across the US, there are still some unregulated and risky operators that bettors should avoid at all costs.